2.4.0.8103 - Disclosure - eDiets Acquisitiontruefalsefalse1false falsefalsefrom-2013-04-01-to-2013-06-30.2069.0.0.0.0.0.0.0http://www.sec.gov/CIK0001432967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_BusinessCombinationsAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0eDiets Acquisition [Abstract]2false 2us-gaap_BusinessCombinationDisclosureTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse00<div> <div> <table style="FONT-SIZE: 10pt; MARGIN-TOP: 0px" cellspacing="0" cellpadding="0"> <tr> <td style="MARGIN-TOP: 0px" valign="top" width="68"> Note 3. </td> <td style="MARGIN-TOP: 0px" valign="top" width="569"> eDiets Acquisition </td> </tr> </table> On February 28, 2013, the Company completed the purchase of 100% of the outstanding common stock of eDiets.com, Inc., a publicly held company organized under the laws of the State of Delaware ("eDiets"), offering subscription-based weight-loss oriented meal delivery service and individualized digital subscription-based weight-loss and wellness programs.  Pursuant to the terms and conditions of the Agreement and Plan of Merger by and among our Company, eDiets Acquisition Company, a Delaware corporation and wholly owned subsidiary of our Company, and eDiets, dated October 31, 2012 we issued an aggregate of 19,077,686 shares of our common stock, at the ratio of 1.2667 shares of our common stock for each outstanding share of eDiets' common stock, to the eDiets' stockholders. Following the closing, eDiets became a wholly owned subsidiary of our Company. At completion, we believed the acquisition of eDiets could create a more scalable business and facilitate our strategic objective of becoming one of the top providers of ecommerce products and solutions. In addition, while were no assurances, it was anticipated that the acquisition would allow us to expand our product offerings, realize potential synergies in marketing and media purchases, realize potential cost savings in administrative expenses and the costs associated with public company compliance, and take advantage of product cross-selling opportunities. The total purchase price for eDiets was approximately $15.1 million. The purchase price consisted of approximately (i) $2.4 million in cash, (ii) $11.1 million in the Company's common stock, valued based on the closing price of the stock on February 28, 2013, (iii) $0.9 million representing the fair value of the Company's options issued to eDiets' employees and warrants issued to eDiets consultants, and (iv) assumed liability of $600,000 in principal and $92,057 of related accrued interest in eDiets notes payable to related parties, which converted into 988,654 shares of common stock at $0.70 per share and warrants to purchase 494,328 shares of common stock of the Company, all pursuant to the Agreement and Plan of Merger. In accordance with accounting standards of business combinations, we accounted for the acquisition of eDiets under the acquisition method. Under the acquisition method, the assets acquired and liabilities assumed at the date of acquisition were recorded in the consolidated financial statements at their respective fair values at the date of acquisition. The excess of the purchase price over the fair value of the acquired net assets has been recorded as goodwill. eDiets' results of operations are included in our consolidated financial statements from the date of acquisition. The determination of the estimated fair value of the acquired assets and liabilities assumed required management to make significant estimates and assumptions. We determined the fair value by applying established valuation techniques, based on information that management believed to be relevant to this determination. The following table summarizes the purchase price allocation of the fair value of the assets acquired and liabilities assumed at the date of acquisition: <table style="FONT-SIZE: 10pt; MARGIN-TOP: 0px" cellspacing="0" cellpadding="0" width="100%"> <tr style="FONT-SIZE: 0px"> <td> </td> <td width="46"> </td> <td width="11"> </td> <td width="73"> </td> <td width="17"> </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Cash and cash equivalents </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11"> $ </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> 241,344 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Restricted cash </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="73"> 450,000 </td> <td style="MARGIN-TOP: 0px" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Accounts receivable </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> 118,172 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Inventory </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="73"> 75,522 </td> <td style="MARGIN-TOP: 0px" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Prepaid expenses and other assets </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> 275,170 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Property, plant and equipment </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="73"> 61,342 </td> <td style="MARGIN-TOP: 0px" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Intangibles </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Customer relationships </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="73"> 6,000,000 </td> <td style="MARGIN-TOP: 0px" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> URL's </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> 1,000,000 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Trademarks </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px" valign="top" width="73"> 859,439 </td> <td style="BORDER-BOTTOM: #ffffff 1px solid; MARGIN-TOP: 0px" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Total assets acquired </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> 9,080,989 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="73">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="17">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Accounts payable </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> (2,318,986 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17"> ) </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Accrued expenses </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="MARGIN-TOP: 0px" valign="top" width="73"> (443,364 </td> <td style="MARGIN-TOP: 0px" valign="top" width="17"> ) </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Notes payable </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> (463,672 </td> <td style="BORDER-BOTTOM: #ffffff 1px solid; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17"> ) </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="top"> Total liabilities assumed </td> <td style="MARGIN-TOP: 0px" valign="top" width="46">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px" valign="top" width="11">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px" valign="top" width="73"> (3,226,022 </td> <td style="BORDER-BOTTOM: #ffffff 1px solid; MARGIN-TOP: 0px" valign="top" width="17"> ) </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top"> Net assets acquired </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="46">   </td> <td style="BORDER-BOTTOM: #000000 3px double; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="11"> $ </td> <td style="BORDER-BOTTOM: #000000 3px double; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="73"> 5,854,967 </td> <td style="BORDER-BOTTOM: #ffffff 3px double; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="top" width="17">   </td> </tr> </table> The allocation of the purchase price is incomplete and based on preliminary data which could change when final valuation of certain intangible assets is obtained. We expect to have the final valuation report by the end of our second fiscal quarter, September 30, 2013. The purchase price exceeded the fair value of the net assets acquired by $9,300,000, which was recorded as goodwill. Acquisition costs, consisting of legal, consulting and other costs related to the acquisition aggregated approximately $278,000 and included $82,650 for an acquisition consulting fee payable in 142,500 shares of common stock which were issued in July 2013. The accompanying condensed consolidated financial statements do not include any revenues or expenses related to the eDiets business on or prior to February 28, 2013, the closing date of the acquisition. The condensed consolidated statement of operations for the three month period ended June 30, 2013, includes $1,664,000 of revenues and a net loss of approximately $669,000 related to eDiets. In connection with the acquisition, the Company acquired an aggregate of $463,672 of notes payable, consisting of $100,000 due to a former director of eDiets, $100,000 due to a former director of eDiets who is currently a director of the Company and $263,672 due to a former landlord of eDiets. The annual interest rate on the director and former director notes is 5%.  The landlord note is interest free, absent default. In addition, under the provisions of ASC 805-Business Combinations, the Company recognized as stock-based compensation the difference in fair value between the eDiets options outstanding at the acquisition date and the replacement ASTV options granted. The fair value of the eDiets' options replaced was recorded as consideration in the acquisition. The excess fair value of the ASTV replacement options over the fair value of the eDiets options, totaling approximately $694,000, was recognized as compensation cost in the fiscal year ended March 31, 2013. At the time of acquisition, eDiets had approximately $61.2 million in net operating loss carryforwards. Those net operating loss carryforwards will be subject to the Internal Revenue Code 382 ownership change rules which will limit future use by eDiets, as a subsidiary of the Company, to approximately $0.50 million per year. The following unaudited pro-forma condensed consolidated results of operations have been prepared as if the acquisition of eDiets had occurred on April 1, 2012: <table style="FONT-SIZE: 10pt; MARGIN-TOP: 0px" cellspacing="0" cellpadding="0" width="100%"> <tr style="FONT-SIZE: 0px"> <td> </td> <td width="17"> </td> <td width="6"> </td> <td width="99"> </td> <td width="7"> </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="bottom">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="6">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="99"> Three Months Ended </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="bottom">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="6">   </td> <td style="BORDER-BOTTOM: #000000 1px solid; MARGIN-TOP: 0px" valign="bottom" width="99"> June 30, 2012 </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom"> Revenues </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="17">       </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="6"> $ </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="99"> 6,034,000 </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="bottom"> Net loss </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="6"> $ </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="99"> (11,158,000 </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="7"> ) </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="6">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="99">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="bottom"> Net loss per share: </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="6">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="99">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom"> Basic and diluted </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="17">   </td> <td style="BORDER-BOTTOM: #000000 3px double; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="6"> $ </td> <td style="BORDER-BOTTOM: #000000 3px double; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="99"> (0.21 </td> <td style="BORDER-BOTTOM: #ffffff 3px double; MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="7"> ) </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="bottom">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="6">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="99">   </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom"> Weighted-average number of common shares outstanding: </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="17">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="6">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="99">   </td> <td style="MARGIN-TOP: 0px; BACKGROUND-COLOR: #ccffcc" valign="bottom" width="7">   </td> </tr> <tr> <td style="MARGIN-TOP: 0px" valign="bottom"> Basic and diluted </td> <td style="MARGIN-TOP: 0px" valign="bottom" width="17">   </td> <td style="BORDER-BOTTOM: #000000 3px double; MARGIN-TOP: 0px" valign="bottom" width="6"> $ </td> <td style="BORDER-BOTTOM: #000000 3px double; MARGIN-TOP: 0px" valign="bottom" width="99"> 52,076,674 </td> <td style="BORDER-BOTTOM: #ffffff 3px double; MARGIN-TOP: 0px" valign="bottom" width="7">   </td> </tr> </table> These unaudited pro forma results have been prepared for comparative purposes only and do not purport to be indicative of the results of operations which would have actually resulted had the acquisition occurred on April 1, 2012, nor to be indicative of future results of operations. </div> </div>falsefalsefalsenonnum:textBlockItemTypenaThe entire disclosure for a business combination (or series of individually immaterial business combinations) completed during the period, including background, timing, and recognized assets and liabilities. The disclosure may include leverage buyout transactions (as applicable).Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 30 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e6996-128479 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 30 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e7000-128479 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4922-128472 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 20 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4926-128472 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 20 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4934-128472 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1383-128463 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1392-128463 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1486-128463 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 30 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e6927-128479 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1497-128463 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1490-128463 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 30 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e7008-128479 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4845-128472 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 6 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1500-128463 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 50 -Paragraph 7 -URI http://asc.fasb.org/extlink&oid=25497992&loc=d3e1524-128463 false0eDiets AcquisitionfalseeDiets AcquisitionUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://www.asseenontv.com/role/EdietsAcquisition12