UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

(RULE 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934

Filed by the Registrant  þ

Filed by a Party other than the Registrant  ¨

Check the appropriate box:

¨ Preliminary Proxy Statement

¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

þ Definitive Proxy Statement

¨ Definitive Additional Materials

¨ Soliciting Material Pursuant to Rule 14a-12

SCRIPPS NETWORKS INTERACTIVE, INC.

(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

þ No fee required.

¨ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

(1) Title of each class of securities to which transaction applies:

(2) Aggregate number of securities to which transaction applies:

(3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

(4) Proposed maximum aggregate value of transaction:

(5) Total fee paid:

¨ Fee paid previously with preliminary materials.

¨ Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing.

(1) Amount previously paid:

(2) Form, Schedule or Registration Statement No.:

(3) Filing Party:

(4) Date Filed:

SCRIPPS NETWORKS INTERACTIVE, INC.

9721 Sherrill Blvd.

Knoxville, TN 37932

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

TO BE HELD MAY 14, 2013

TO THE SHAREHOLDERS OF SCRIPPS NETWORKS INTERACTIVE, INC.

The Annual Meeting of the Shareholders of Scripps Networks Interactive, Inc. (the “Company”) will be held at the Company’s headquarters, 9721 Sherrill Blvd., Knoxville, Tennessee 37932, on Tuesday, May 14, 2013, at 4:00 p.m., local time, for the following purposes:

1. to elect 12 persons as directors of the Company; and

2. to transact such other business as may properly come before the meeting.

The board of directors has set the close of business on March 20, 2013, as the record date for the determination of shareholders who are entitled to notice of and to vote at the meeting and any adjournment thereof.

We encourage you to attend the meeting and vote your shares in person. If you plan to attend the meeting and need special assistance because of a disability, please contact the corporate secretary’s office.

We have enclosed the 2012 Annual Report, including financial statements, and the proxy statement with this Notice of Annual Meeting.

It is important that your shares be represented at the meeting, whether or not you are personally able to attend. Registered shareholders can vote their shares by using a toll-free telephone number or the Internet. Instructions for using these convenient services are set forth on the enclosed proxy card. Of course, you may still vote your shares by marking your vote on the enclosed proxy card and signing, dating and mailing it in the envelope provided. Returning your executed proxy card, or voting your shares using the toll-free number or the Internet, will not affect your right to attend the meeting and vote your shares in person.

Your proxy is being solicited by the board of directors.

CYNTHIA L. GIBSON

Executive Vice President,

Chief Legal Officer and Corporate Secretary

April 8, 2013

YOUR VOTE IS IMPORTANT. PLEASE SIGN, DATE AND RETURN YOUR PROXY.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 14, 2013.

The Proxy Statement and the Annual Report to Shareholders are available without charge at http://www.proxydocs.com/sni.

SCRIPPS NETWORKS INTERACTIVE, INC.

9721 Sherrill Blvd.

Knoxville, TN 37932

PROXY STATEMENT

2013 ANNUAL MEETING

May 14, 2013

This proxy statement, together with the accompanying notice of meeting, proxy card and annual report, is being mailed to shareholders on or about April 8, 2013. It is furnished in connection with the solicitation of proxies by the board of directors of Scripps Networks Interactive, Inc., an Ohio corporation (the “Company”), for use at the Company’s Annual Meeting of Shareholders, which will be held on Tuesday, May 14, 2013.

The close of business on March 20, 2013, has been set as the record date for the determination of shareholders entitled to notice of and to vote at the meeting.

On March 20, 2013, the Company had outstanding 113,058,572 Class A Common Shares, $.01 par value per share (“Class A Common Shares”), and 34,317,171 Common Voting Shares, $.01 par value per share (“Common Voting Shares”). Holders of Class A Common Shares are entitled to elect the greater of three or one-third of the directors of the Company but are not entitled to vote on any other matters except as required by Ohio law. Holders of Common Voting Shares are entitled to elect all remaining directors and to vote on all other matters requiring a vote of shareholders. Each Class A Common Share and Common Voting Share is entitled to one vote upon matters on which such class of shares is entitled to vote.

Quorum Requirement and Voting

A quorum of shareholders is necessary to hold a valid meeting. The presence, in person or by proxy, of the holders of a majority of the outstanding Class A Common Shares is necessary for the election of the four directors to be elected by the holders of the Class A Common Shares and the presence, in person or by proxy, of the holders of a majority of the outstanding Common Voting Shares is necessary for any other action to be taken at the meeting. Abstentions and broker non-votes are counted as present for establishing a quorum. A broker non-vote occurs when a broker votes on some matters on the proxy card but not on others because the broker does not have the authority to do so under the regulations of the NYSE.

Under Ohio law and the Company’s Articles of Incorporation, broker non-votes for Class A Common Shares and abstaining votes for both Class A Common Shares and Common Voting Shares will not be counted in favor of, or against, election of any nominee. Holders of Class A Common Shares and Common Voting Shares do not have cumulative voting.

The presence of any shareholder at the meeting will not operate to revoke his or her proxy. A proxy may be revoked at any time, insofar as it has not been exercised, by giving written notice to the Company or in open meeting.

The persons named in the enclosed proxy, or their substitutes, will vote the shares represented by such proxy at the meeting. The forms of proxy for the two respective classes of stock permit specification of a vote for persons nominated for election as directors by each such class of stock, as set forth under “Election of Directors” above, and the withholding of authority to vote in the election of such directors or the withholding of authority to vote for one or more specified nominees. Where a choice has been specified in the proxy, the shares represented thereby will be voted in accordance with such specification. If no specification is made, such shares will be voted to elect directors as set forth under “Election of Directors.”

In counting votes on a particular item, other than the election of directors, the Company will treat abstentions as votes cast on the particular matter; therefore, they have the same effect as a vote against the matter. The Company will not, however, treat broker non-votes as either votes cast or shares present for matter related to the particular item. As a result, broker non-votes will have no effect on the matter unless the matter requires a majority of the outstanding shares of a class for approval (in which event they will have the same effect as a vote against the matter).

PROPOSAL 1

Election of Directors

A board of 12 directors is to be elected, four by the holders of Class A Common Shares voting separately as a class and eight by the holders of Common Voting Shares voting separately as a class. In the election, the nominees receiving the greatest number of votes will be elected.

Each proxy for Class A Common Shares executed and returned by a holder of such shares will be voted for the election of the four directors hereinafter shown as nominees for such class of shares, unless otherwise indicated on such proxy. Each proxy for Common Voting Shares executed and returned by a holder of such shares will be voted for the election of the eight directors hereinafter shown as nominees for such class of shares, unless otherwise indicated on such proxy. Although the board of directors does not contemplate that any of the nominees hereinafter named will be unavailable for election, in the event that any such nominee is unable to serve, the proxies will be voted for the remaining nominees and for such other person(s), if any, as the board of directors may propose.

REPORT ON THE NOMINEES FOR ELECTION TO THE BOARD OF DIRECTORS

The following table sets forth certain information as to each of the nominees for election to the board of directors.

Name	Age	Director Since	Principal Occupation or Occupation/Business Experience for Past Five Years
Nominees for Election by Holders of Class A Common Shares
David A. Galloway(1)	69	2008	President and Chief Executive Officer of Torstar Corporation (a media company listed on the Toronto Stock Exchange) from 1988 until his retirement in May 2002.
			Mr. Galloway brings over twenty years of media industry experience to the Company. His previous role as Chief Executive Officer provides him with knowledge, experience and insight into various budget issues as well as oversight, governance and management of large organizations. He holds an MBA from Harvard Business School and has extensive business experience and leadership skills. Additionally, he served on the board of directors of The E. W. Scripps Company (from which the Company was spun off in July 2008), which provided him with institutional knowledge and insight into the challenges and opportunities of the Company.
Nicholas B. Paumgarten(2)	67	2008	Chairman, Corsair Capital LLC (an investment firm) since March 2006; Managing Director of J.P. Morgan Chase and Chairman of J.P. Morgan Corsair II Capital Partners L.P. (an investment banking firm and an investment fund) from February 1992 to March 2006.

2

Name	Age	Director Since	Principal Occupation or Occupation/Business Experience for Past Five Years
			Mr. Paumgarten has extensive financial industry experience and brings both financial services and corporate governance perspective to the Company as the current Chairman of Corsair Capital, the former Managing Director of J.P. Morgan Chase, and the former Chairman of J.P. Morgan Corsair II Capital Partners L.P. His prior service as a director of The E. W. Scripps Company provided him with institutional knowledge and expertise in the media industry.
Jeffrey Sagansky(3)	61	2008	Chairman of Hemisphere Media Capital (a private film and TV finance company) since 2011; Former President of Global Eagle Acquisition Corp. (a special purpose acquisition company) from 2011-Feb. 2013; former Chairman of RHI Entertainment, LLC (a producer and distributor of long-form television content) from February 2009 to December 2010; Former Chairman of Elm Tree Partners, LLC (a capital project fund and financing company) from January 2007 to December 2010.
			Mr. Sagansky brings more than thirty-five years of experience managing television operations and investing in television distribution and production companies, which enables him to provide critical insights into the media industry and how best to position the Company for success. He also holds an MBA from Harvard Business School. From his long-term experience in the media industry, he brings expertise and industry knowledge to the board. Also, as a former director of The E. W. Scripps Company, he brings historical knowledge of the Company and its strengths, challenges and opportunities.
Ronald W. Tysoe(4)	60	2008	Senior Advisor of Perella Weinberg Partners LP (a global, independent advisory and asset management firm) from October 2006 to September 2007; Vice Chairman from April 1990 to October 2006 of Federated Department Stores, Inc. (now Macy’s Inc., a retail organization operating stores and Internet Websites).
			Mr. Tysoe brings significant experience in accounting and finance, including serving on a number of audit committees of public companies and as a former Chief Financial Officer of a large public company. Mr. Tysoe is an audit committee financial expert as defined in the SEC rules adopted under the Sarbanes-Oxley Act. Additionally, he served as a director of The E. W. Scripps Company, which provided him with institutional knowledge and insight into the challenges and opportunities of the Company.

3

Name	Age	Director Since	Principal Occupation or Occupation/Business Experience for Past Five Years
Nominees for Election by Holders of Common Voting Shares
Gina L. Bianchini	40	2012	Founder and CEO of Mighty Software, Inc. (provides social software solutions) since September 2010. CEO of Ning, Inc. (platform for creating social websites) from 2004 to March 2010. Co-Founder and President of Harmonic Communications (an advertising tracking, measurement, and optimization software company) from March 2000 to July 2003.
			Ms. Bianchini’s expertise, vision and creativity in the rapidly evolving world of social networking make her uniquely qualified to serve the Company. Her valuable insight and guidance will benefit the Company as it develops new interactive businesses and explores opportunities to create and deliver our brand of lifestyle content on innovative digital platforms.
John H. Burlingame(5)	79	2008	Retired Partner since January 2003, Active Retired Partner from January 2000 to December 2002; Senior Partner from January 1998 to December 1999; Partner from June 1997 through December 1997 and Executive Partner from 1982 through 1997 of Baker & Hostetler LLP (law firm).
			Mr. Burlingame brings to the Company experience in legal matters as a result of his legal career and institutional knowledge of the Company from his service as a Trustee of The Edward W. Scripps Trust (the “Trust”). The Trust, which terminated on October 18, 2012, was formerly the controlling shareholder of the Company. As a result of his long-time affiliation with the Trust, the Company and The E.W. Scripps Company, he brings the perspective of the Company’s largest shareholder.
Michael R. Costa	55	2009	Former Head of Mergers and Acquisitions and Vice Chairman of Investment Banking, Cowen and Company (a diversified financial services firm) from 2010–2011. Former Managing Director, Global Markets and Investment Banking/Mergers and Acquisitions of Merrill Lynch & Co. (provider of wealth management, securities trading and sales, corporate finance and investment banking services) from 1989 through 2008.
			Mr. Costa brings more than twenty years of finance/investment banking experience to the board of directors. He also holds a law degree. His prior work experience includes serving as a financial advisor to numerous corporations/boards of directors in the media and communications industries in connection with mergers, acquisitions and corporate restructurings.

4

Name	Age	Director Since	Principal Occupation or Occupation/Business Experience for Past Five Years
Kenneth W. Lowe	63	2008	Chairman, President and Chief Executive Officer of the Company since July 2008. President and Chief Executive Officer of The E. W. Scripps Company (a media company) from October 2000 to June 2008. President and Chief Operating Officer from January 2000 to September 2000 of The E. W. Scripps Company.
			From his service as the current Chairman, President and Chief Executive Officer of the Company and his prior service as President and Chief Executive Officer and Chief Operating Officer of The E. W. Scripps Company (from which the Company was spun off in July 2008), Mr. Lowe brings deep institutional knowledge and perspective regarding the Company’s strengths, challenges and opportunities. He possesses extensive public company and media (cable network) industry experience.
Jarl Mohn(6)	61	2008	Trustee of the Mohn Family Trust since September 1991, Interim CEO at MobiTV (converged media platform) from May 2007 to October 2007; President and Chief Executive Officer of Liberty Digital, Inc. (a media company) from January 1999 to March 2002; President and CEO of E! Entertainment Television (a network with programming dedicated to the world of entertainment) from January 1990 to December 1998.
			Mr. Mohn brings more than forty years experience in the media industry through his prior positions as Chief Executive Officer of several major media companies. Additionally, he has 25 years experience in the cable TV industry. He is known for his vast and extensive industry knowledge, innovative thinking and expertise as well as a thorough understanding of the challenges and opportunities faced by the Company. Additionally, he served as a director of The E. W. Scripps Company, which provided him with institutional knowledge of the Company.
Richelle P. Parham	45	2012	Chief Marketing Officer of eBay Marketplaces, North America, (ecommerce company) since 2010. Head of Global Marketing Innovation and Head of Global Marketing Services for Visa, Inc. (credit card company) from 2008 to 2010. Senior Vice President and General Manager of Digitas (an integrated advertising agency) from 1994 to 2007.

5

Name	Age	Director Since	Principal Occupation or Occupation/Business Experience for Past Five Years
			Ms. Parham has more than 20 years of global marketing experience. Her experience developing strategies that deliver strong return on marketing investments becomes increasingly important as we create lifestyle content services for consumers on emerging interactive media platforms.
Mary McCabe Peirce(5)(7)	64	2008	Trustee of The Edward W. Scripps Trust (the “Trust”). The Trust, which terminated on October 18, 2012, was formerly the controlling shareholder of the Company. Mrs. Peirce brings institutional knowledge to the Company through her service as a trustee of the Trust and as a director of The E. W. Scripps Company. As a result of her service, she has a thorough understanding of the Company’s history and vision.
Nackey E. Scagliotti(5)(7)	67	2008	Chairman of The E. W. Scripps Company since May 2009; Former Chairman of the Board of Directors from May 1999 to December 2008 and Assistant Publisher from 1996 to May 1999 of The Union Leader Corporation (New Hampshire publisher of daily, Sunday and weekly newspapers). Former President (1999 through 2003) and Publisher (1999 and 2000) of Neighborhood Publications, Inc. (New Hampshire publisher of weekly newspapers).
			Mrs. Scagliotti brings institutional knowledge of the Company as a trustee of The Edward W. Scripps Trust (the “Trust”). The Trust, which terminated on October 18, 2012, was formerly the controlling shareholder of the Company. Additionally, she serves as Chairman of The E.W. Scripps Company’s board of directors, which provides governance perspective as well as historical knowledge of the Company.

(1) Mr. Galloway is a director of Toromont Industries (a Caterpillar machinery dealer and gas compression company). He was previously a director of Bank of Montreal, Shell Canada, Cognos Inc. and Abitibi Consolidated. He was chair of Hospital for Sick Children in Toronto from 2002-2005 and on the board for thirteen years.

(2) Mr. Paumgarten is a director of Sparta Insurance (an insurance company) and Kyobo Life Insurance Co., Ltd. (a Korean private company). He was previously a director of Compucredit and Post Properties, Inc.

(3) Mr. Sagansky is a managing partner in Hemisphere Media Capital (a private film and TV finance company), a director of Global Eagle Entertainment, Inc. (an airline supplier of entertainment to the worldwide airline business) and a director of Starz (a pay cable operator). He was previously a director of RHI Entertainment and American Media.

(4) Mr. Tysoe is a director of Canadian Imperial Bank of Commerce, Cintas Corporation (a company providing specialized services, including uniform programs and other products, to businesses), Taubman Centers, Inc. (a real estate company that owns and operates regional shopping centers) and Pzena Investment Management, Inc. (an investment management company). He was previously a director of NRDC Acquisition Corp. and Ohio Casualty Corporation.

6

(5) Mr. Burlingame, Mrs. Peirce and Mrs. Scagliotti are the trustees of The Edward W. Scripps Trust, which terminated on October 18, 2012. The Trust distributed most of the shares of the Company held by the Trust to the beneficiaries on March 14, 2013 and is expected to distribute the remainder of the shares it holds within a few months. See “The Edward W. Scripps Trust and the Scripps Family Agreement.” Mrs. Peirce and Mrs. Scagliotti are directors of The E. W. Scripps Company (a media company with interests in television stations, newspapers and local news and information Web sites).

(6) Mr. Mohn is a director of comScore (an internet usage measurement company), Fanhattan (a video discovery app), Rubicon Project (a private web real time ad trading company) and Playdek (a mobile game developer). He was previously a director of CNET, XM Satellite Radio Holdings, Inc and Ntro.

(7) Mrs. Peirce and Mrs. Scagliotti were residuary beneficiaries of The Edward W. Scripps Trust and are first cousins.

REPORT ON THE SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

The following table sets forth certain information with respect to persons known to management to be the beneficial owners, as of March 18, 2013, unless indicated otherwise in the footnotes below, of more than 5% of the Company’s outstanding Class A Common Shares or Common Voting Shares. Unless otherwise indicated, the persons named in the table have sole voting and investment power with respect to all shares shown therein as being beneficially owned by them.

	Total Shares to be Beneficially Owned				Percentage of Total(1)
Name and Address of Beneficial Owner	Class A Common Shares		Common Voting Shares		Class A Common Shares			Common Voting Shares
GREATER THAN FIVE PERCENT SHAREHOLDERS
The Edward W. Scripps Trust(2)		819,091		32,335,111		0.72	%		94.2	%
13350 Metro Parkway, Suite 301 Fort Myers, FL 33966-4796
Signatories to Scripps Family Agreement(3)		—		32,335,111		—			94.2	%
c/o Bruce W. Sanford, Esq. Baker & Hostetler LP Washington Square, Suite 1100 1050 Connecticut Avenue, NW Washington, DC 20036-5304

(1) Percentage of class is based on 113,789,405 Class A Common Shares and 34,317,173 Common Voting Shares outstanding as of February 28, 2013.

(2) The Edward W. Scripps Trust, the former controlling shareholder of the Company, ended on October 18, 2012, upon the death of Robert P. Scripps, a grandson of Edward W. Scripps, the founder of the Company. Certain descendants of Robert P. Scripps, descendants of John P. Scripps and certain trusts of which descendants of John P. Scripps are trustees and beneficiaries are signatories to the Scripps Family Agreement, which now governs the transfer and voting of all Common Voting Shares held by such signatories. The information in the table is based on Amendment No. 2 to a Schedule 13D filed by the Trust with the SEC on March 18, 2013. The Trustees of the Trust are John H. Burlingame, Mary McCabe Peirce and Nackey Scagliotti, each of whom is a director of the Company. The Trustees of the Trust report that, following a distribution of shares to beneficiaries of the Trust on March 14, 2013, the Trust holds sole dispositive and voting power with respect to the 819,091 Class A Common Shares held by the Trust and sole dispositive power with respect to the 801,999 Common Voting Shares held by the Trust. The Trustees of the Trust have indicated that the remaining shares held by the Trust (other than 37 Class A Common Shares that are to be sold) are expected to be distributed in the next few months to trusts to be established for the purpose of holding the shares on behalf of three Trust beneficiaries who are minors. The Trustees of the Trust also

7

report shared voting power with the signatories to the Scripps Family Agreement with respect to the 801,991 Common Voting Shares held by the Trust and an additional 31,533,112 Common Voting Shares held by such signatories as a result of an order issued by the Court of Common Pleas, Probate Division, Butler County, Ohio on January 22, 2013 which requires the Trustees of the Trust to follow the voting directions provided by the signatories to the Scripps Family Agreement in voting the Common Voting Shares held by the Trust. The voting provisions established by the probate court order will continue to apply to the remaining Common Voting Shares held by the Trust until the expected distribution of such shares to the minors’ trusts. Following distribution of the remaining 801,999 Common Voting Shares from the Trust to such minors’ trusts, such shares will not be subject to the Scripps Family Agreement unless the minors’ trusts become parties thereto. See “The Edward W. Scripps Trust and the Scripps Family Agreement” below.

(3) The information in the table is based on Amendment No. 1 to a Schedule 13D filed with the SEC on March 18, 2013 by the signatories to the Scripps Family Agreement. The signatories to the Scripps Family Agreement report shared voting power with each other with respect to all Common Voting Shares held by them because such shares will be voted as instructed by a vote conducted in accordance with the procedures set forth in the Scripps Family Agreement. The signatories to the Scripps Family Agreement also report shared voting power with the Trust with respect to the 801,999 Common Voting Shares held by the Trust under the terms of the probate court order referred to in footnote 2 to this table. As a result of the probate court order, the signatories to the Scripps Family Agreement may direct the manner in which the remaining Common Voting Shares are voted by the Trustees, under certain circumstances, as instructed by a vote conducted in accordance with the procedures set forth in the Scripps Family Agreement. Following the distribution of the remaining Common Voting Shares from the Trust, they will not be subject to the Scripps Family Agreement unless the minor’s trust to which shares are distributed becomes a party in the future. The signatories to the Scripps Family Trust also report that they individually beneficially own, in the aggregate, an additional 33,031,273 Class A Common Shares, including an additional 30,692 Class A Common Shares and 47,828 Class A Common Shares, respectively, that Mary McCabe Peirce and Nackey Scagliotti (each of whom is a director of the Company) have the right to acquire within 60 days pursuant to outstanding stock options and restricted share units. The Class A Common Shares are not subject to the Scripps Family Agreement. None of the signatories to the Scripps Family Agreement currently beneficially owns more than 5% of the Company’s outstanding Class A Common Shares or, if the Scripps Family Agreement is not considered, Common Voting Shares. See “The Edward W. Scripps Trust and the Scripps Family Agreement” below. The signatories to the Scripps Family Agreement filing the Amendment No. 1 to Schedule 13D were Virginia S. Vasquez, Rebecca Scripps Brickner, Estate of Robert P. Scripps, Jr., Edward W. Scripps, Jr., Corina S. Granado, Jimmy R. Scripps, Mary Ann S. Sanchez, Margaret E. Scripps (Klenzing), William H. Scripps, Marilyn J. Scripps (Wade), Adam R. Scripps, William A. Scripps, Gerald J. Scripps, Charles E. Scripps, Jr., Eli W. Scripps, Jonathan L. Scripps, Peter M. Scripps, Barbara Victoria Scripps Evans, Molly E. McCabe, John P. Scripps Trust FBO Peter M. Scripps U/A dated 2/10/77, John P. Scripps Trust FBO Paul K. Scripps U/A dated 2/10/77, John P. Scripps Trust Exempt Trust U/A dated 2/10/77, John P. Scripps Trust FBO Barbara Scripps Evans U/A dated 2/10/77, John Peter Scripps 1983 Trust, The Marital Trust of the La Dow Family Trust, Anne M. La Dow Trust U/A dated 10/27/2011, The La Dow Family Trust U/A dated 6/29/2004, John P. Scripps Trust FBO John Peter Scripps U/A dated 12/28/84, John P. Scripps Trust FBO Ellen McRae Scripps U/A dated 12/28/84, John P. Scripps Trust FBO Douglas A. Evans U/A dated 12/24/84, Douglas A. Evans 1983 Trust, Ellen McRae Scripps 1983 Trust, Victoria S. Evans Trust U/A dated 5/19/2004, Peter M. Scripps Trust U/A Dated 11/13/2002, Paul K. Scripps Family Revocable Trust U/A dated 2/7/1994, Thomas S. Evans Irrevocable Trust U/A dated 11/13/2012, Thomas S. Evans, Douglas A. Evans, Julia Scripps Heidt, Paul K. Scripps, Charles Kyne McCabe, Peter R. La Dow, J. Sebastian Scripps, Anne M. La Dow, Wendy E. Scripps, Nackey E. Scagliotti, Cynthia J. Scripps, Edith L. Tomasko, Mary McCabe Peirce, Elizabeth A. Logan, Eva Scripps Attal, John P. Scripps, Eaton M. Scripps, Megan Scripps Tagliaferri and Ellen McRae Scripps.

The Edward W. Scripps Trust and the Scripps Family Agreement

General.    The Edward W. Scripps Trust, the former controlling shareholder of the Company, ended on October 18, 2012 upon the death of Robert P. Scripps, a grandson of the founder. He was the last of Edward W. Scripps’ grandchildren upon whom the duration of the Trust was based.

8

Certain beneficiaries of the Trust and certain members of the John P. Scripps family and trusts for their benefit, are signatories to the Scripps Family Agreement that governs the transfer and voting of Common Voting Shares. On January 28, 2013, the Company filed with the SEC a Report on Form 8-K reporting a change in control of the Company as a result of an order issued by the Court of Common Pleas, Probate Division, Butler County, Ohio directing that the trustees of the Trust vote the Common Voting Shares held by the Trust prior to distribution as instructed by a vote conducted in accordance with the Scripps Family Agreement.

On March 14, 2013, the Trust distributed to the beneficiaries of the Trust, other than three beneficiaries who are minors, 31,943,106 Class A Common Shares and 31,277,999 Voting Common Shares held by the Trust pursuant to the terms of the Trust for no consideration. The remaining 819,091 Class A Common Shares and 801,999 Voting Common Shares held by the Trust (other than 37 Class A Common Shares that will be sold in the market so that no fractional shares will be distributed) are expected to be distributed in the next few months to trusts to be established for the purpose of holding the shares on behalf of the three minor beneficiaries of the Trust. One of the signatories to the Scripps Family Agreement is expected to be appointed as a trust advisor with respect to the transfer and voting of such shares.

As of March 14, 2013, the provisions of the Scripps Family Agreement fully govern the transfer and voting of the Common Voting Shares held by the signatories to the Scripps Family Agreement, and the terms of the probate court order have ceased to apply to those Common Voting Shares. The Common Voting Shares remaining in the Trust will continue to be subject to the voting provisions in the probate court order until their expected distribution to the minors’ trusts. The three minor beneficiaries of the Trust are not parties to the Scripps Family Agreement, and the minors’ trusts may or may not become a party in the future. The signatory to the Scripps Family Agreement who may be appointed as trust advisor with respect to the shares to be held by the minors’ trusts may be deemed to have beneficial ownership of those shares, but unless the minor’s trust becomes a party, will not be bound by the Scripps Family Agreement with respect to those shares.

Voting Provisions of the Scripps Family Agreement.    Section 9 of the Scripps Family Agreement provides that the Company will call a meeting of the signatories to the agreement prior to each annual or special meeting of the shareholders of the Company. At each of these meetings, the Company will discuss with the signatories to the agreement, each matter, including election of directors, that the Company will submit to the holders of Common Shares at the annual meeting or special meeting with respect to which the meeting under the agreement has been called. Each signatory to the agreement will be entitled, either in person or by proxy, to cast one vote for each Common Voting Share owned of record or beneficially by the signatory on each matter brought for a vote at the meeting. Each signatory to the agreement will be bound by the decision reached by majority vote with respect to each such matter, and at the related annual or special meeting of the shareholders of the Company each signatory to the agreement will be required to vote the signatory’s Common Voting Shares in accordance with the decisions reached at the meeting of the signatories.

Transfer Restrictions of the Scripps Family Agreement.    No signatory to the Scripps Family Agreement will be permitted to dispose of any Common Voting Shares (except as otherwise summarized below) without first giving other signatories and the Company the opportunity to purchase the shares. Signatories will not be able to convert Common Voting Shares into Class A Common Shares except for a limited period of time after giving other signatories and the Company the opportunity to purchase and except in certain other limited circumstances.

Signatories will be permitted to transfer Common Voting Shares to their lineal descendants or trusts for the benefit of such descendants, or to any trust for the benefit of such a descendant, or to any trust for the benefit of the spouse of such descendant or any other person or entity. Descendants to whom the shares are sold or transferred outright, and trustees of trusts into which such shares are transferred, must become parties to the Scripps Family Agreement or the shares will be deemed to be offered for sale pursuant to the Scripps Family Agreement. Signatories will also be permitted to transfer Common Voting Shares by testamentary transfer to their spouses provided the shares are converted to Class A Common Shares and to pledge the shares as collateral security provided that the pledgee agrees to be bound by the terms of the Scripps Family Agreement. If title to any such shares subject to any trust is transferred to anyone other than a descendant of Robert P. Scripps or John P. Scripps, or if a person who is a descendant of Robert P. Scripps or John P. Scripps acquires outright any such shares held in trust but is not or does not become a party to the Scripps Family Agreement, such shares shall be

9

deemed to be offered for sale pursuant to the Scripps Family Agreement. Any valid transfer of Common Voting Shares made by signatories to the agreement without compliance with the agreement will result in automatic conversion of such shares to Class A Common Shares.

Duration of the Scripps Family Agreement.    The provisions restricting transfer of Common Voting Shares under the Scripps Family Agreement will continue until 21 years after the death of the last survivor of the descendants of Robert P. Scripps and John P. Scripps alive when the Trust terminated. The provisions of the Scripps Family Agreement governing the voting of Common Voting Shares will be effective for a 10-year period after termination of the Trust and may be renewed for additional 10-year periods.

Beneficial Ownership by Executive Officers and Directors

The following table sets forth certain information with respect to the beneficial ownership of Class A Common Shares and Common Voting Shares by the Company’s executive officers and directors as of March 15, 2013.*

Name of Beneficial Owner:	Class A Common Shares(1)		Exercisable Options(2)		Vested Restricted Stock Units(3)		Total Class  A Common Shares(4)		Common Voting Shares(1)		Percentage of Total(1)
											Class A Common Shares			Common Voting Shares
Gina L. Bianchini		0		5,096		1,500		6,596		0		*			*
John H. Burlingame(5)		8,883		46,328		1,500		56,711		0		*			*
Michael R. Costa		3,325		29,192		1,500		34,017		0		*			*
David A. Galloway		8,803		29,192		1,500		39,495		0		*			*
Cynthia L. Gibson		11,491		17,260		0		28,751		0		*			*
Mark S. Hale		4,815		60,067		0		64,882		0		*			*
John F. Lansing		6,485		139,467		19,024		164,976		0		*			*
Kenneth W. Lowe		172,889		841,235		39,008		1,053,132		0		*			*
Jarl Mohn(6)		18,662		29,192		1,500		49,354		0		*			*
Joseph G. NeCastro		31,717		167,486		39,308		238,511		0		*			*
Richelle P. Parham		0		5,096		1,500		6,596		0		*			*
Nicholas B. Paumgarten(7)		18,031		57,461		1,500		76,992		0		*			*
Mary Peirce(8)		823,632		29,192		1,500		854,324		802,000		*			2.34	%
Jeffrey Sagansky		12,080		14,621		1,500		28,201		0		*			*
Nackey E. Scagliotti(8)		834,345		46,328		1,500		882,173		802,000		*			2.34	%
Ronald W. Tysoe		0		21,192		1,500		22,692		0		*			*
All directors & executive		1,995,707		1,620,746		113,840		3,730,293		1,604,000		3.30	%		4.67	%
officers as a group (22 persons)

* Shares owned represent less than 1% of the outstanding shares of such class of stock.

(1) The shares listed for each of the officers and directors represent his or her direct or indirect beneficial ownership of Class A Common Shares and Common Voting Shares.

(2) The shares listed for each of the executive officers and directors include Class A Common Shares underlying exercisable options at March 15, 2013 and options that will be exercisable within 60 days after March 15, 2013 (May 14, 2013) and options that will vest upon retirement.

(3) The shares listed for each of the executive officers and directors includes Class A Common Shares underlying restricted stock units at March 15, 2013 and restricted stock units that will be vested within 60 days of March 15, 2013 (May 14, 2013) and restricted stock units that will vest upon retirement.

10

(4) The shares listed do not include the balances held in any of the directors’ phantom share accounts that are the result of an election to defer compensation under the 2008 Deferred Compensation Plan for Directors. None of the shares listed for any officer or director is pledged as security for any obligation, such as pursuant to a loan arrangement or agreement or pursuant to any margin account agreement.

(5) Mr. Burlingame has served as a trustee of The Edward W. Scripps Trust, which terminated on October 18, 2012. See “The Edward W. Scripps Trust and the Scripps Family Agreement.”

(6) The shares for Mr. Mohn include 100 shares held in an S corporation that is 100 percent controlled by The Mohn Family Trust.

(7) The shares listed for Mr. Paumgarten include 1,700 shares owned by his wife. Mr. Paumgarten disclaims beneficial ownership of such shares.

(8) Mrs. Peirce and Mrs. Scagliotti have served as trustees and were residuary beneficiaries of The Edward W. Scripps Trust, which terminated on October 18, 2012, and are signatories to the Scripps Family Agreement. See “The Edward W. Scripps Trust and the Scripps Family Agreement.”

REPORT ON THE BOARD OF DIRECTORS AND ITS COMMITTEES

2012 Board Meetings

During 2012, the board of directors held four regularly scheduled meetings and five special meetings. All directors attended all of the meetings of the board of directors and of the committees on which they served during the year ended December 31, 2012, except for five directors, who missed one special meeting each, and two directors who missed one committee meeting.

Executive Sessions of Directors

Executive sessions of non-management directors are held regularly. A lead director selected by the board of directors or another non-management director selected by the board of directors at the time of the meeting presides at each of these meetings. Nicholas B. Paumgarten served as the lead director for 2012.

Committee Charters

The charters of the audit, compensation and nominating and governance committees are available for review on the Company’s website at www.scrippsnetworksinteractive.com by first clicking on “Investors,” and then “Corporate Governance,” and then on each committee’s name. Copies are available in print to any shareholder who requests a copy by contacting the corporate secretary at 9721 Sherrill Blvd., Knoxville, Tennessee 37932.

Committees of the Board of Directors

Executive Committee.    Kenneth W. Lowe, Chair, Nicholas B. Paumgarten and John H. Burlingame are the members of the executive committee. The board of directors may delegate authority to the executive committee to exercise certain powers of the board of directors in the management of the business and affairs of the Company between board of directors meetings.

Audit Committee.    Ronald W. Tysoe, Chair, Michael R. Costa, Richelle P. Parham and Jeffrey Sagansky are the members of the audit committee. The purpose of the committee is to assist the board of directors in fulfilling its oversight responsibility relating to: (1) the integrity of the Company’s financial statements and financial reporting process and the Company’s systems of internal accounting and financial controls; (2) the performance of the internal audit services function; (3) the annual independent audit of the Company’s financial statements, the engagement of the independent auditors and the evaluation of the independent auditors’ qualifications, independence, performance and fees; (4) the compliance by the Company with legal and regulatory requirements, including the Company’s disclosure controls and procedures; (5) the evaluation of enterprise risk issues; and (6) the fulfillment of all other responsibilities as outlined in its charter. The internal and independent auditors have unrestricted access to the audit committee. The committee meets privately with each of the

11

independent auditors, the internal auditors and management. During 2012, the audit committee held nine meetings. Each member of the audit committee is financially literate, under applicable Securities and Exchange Commission (“SEC”) and New York Stock Exchange (“NYSE”) standards. In addition, Mr. Tysoe is an “audit committee financial expert,” as defined under SEC regulations. No member of the committee may receive any compensation, consulting, advisory or other fee from the Company, other than the board of directors compensation described elsewhere in this proxy statement, as determined in accordance with applicable SEC and NYSE rules.

The Company does not limit the number of other audit committees on which the members serve; however, in each case, the board of directors evaluates and determines whether commitments to serve on other audit committees impairs such member’s effective service to the Company. Mr. Tysoe currently serves on the audit committees of four public companies, in addition to service on the audit committee of the Company. The Company’s board of directors reviewed this service commitment and determined that such simultaneous service does not impair his ability to effectively serve on the Company’s audit committee.

Compensation Committee.    David A. Galloway, Chair, Gina L. Bianchini, John H. Burlingame, Jarl Mohn and Ronald W. Tysoe are the members of the compensation committee. The committee is appointed by the board of directors to discharge the board of director’s responsibilities relating to compensation of the Company’s officers. The committee reviews and approves the Company’s goals and objectives relevant to compensation of senior management and evaluates the performance of senior management in light of those goals and objectives. With respect to the senior managers, the committee establishes base compensation levels, the terms of incentive compensation plans and equity-based plans and post-service arrangements. The committee approves all awards under the Company’s Long-Term Incentive Plan and approves awards under the Company’s Executive Annual Incentive Plan. The committee reviews all of the components of the chief executive officer’s compensation, including goals and objectives, and makes recommendations to the board of directors.

With respect to any funded employee benefit plans, the committee appoints and monitors named fiduciaries. On an annual basis, the committee reviews the operation of the Company’s compensation program to evaluate its coordination and execution and reviews any management perquisites. The committee reviews succession planning relating to positions held by senior officers and makes recommendations with respect thereto to the board of directors. The committee has the authority to engage outside consultants to assist in determining appropriate compensation levels for the chief executive officer, other senior managers and directors. The committee is also responsible for producing an annual report for inclusion in the Company’s proxy statement and reviewing and approving the Compensation Discussion and Analysis and related compensation disclosure included in the Company’s proxy statement. During 2012, the compensation committee held four meetings.

Nominating and Governance Committee.    Jeffrey Sagansky, Chair, Nicholas B. Paumgarten, Mary McCabe Peirce and Nackey E. Scagliotti are the members of the nominating and governance committee. The purpose of the committee is: (1) to assist the board of directors by identifying individuals qualified to become board members and to recommend director nominees to the board of directors; (2) to recommend to the board the Corporate Governance Guidelines applicable to the Company; (3) to lead the board of directors in its annual review of the board of directors’ performance; (4) to recommend to the board of directors nominees for each committee of the board of directors; and (5) to review and make recommendations with respect to director compensation to the board of directors. During 2012, the nominating and governance committee held four meetings.

Pricing Committee.    Ronald W. Tysoe, Jarl Mohn and Michael R. Costa are the members of a special pricing committee appointed by the board of directors in 2012 to review an affiliate agreement. The pricing committee met one time in the fourth quarter of 2012.

Digital Advisory Committee.    Gina L. Bianchini, Chair, Jarl Mohn and Richelle P. Parham are the members of the digital advisory committee appointed by the board of directors in November 2012 to further the company’s on-going commitment to create viable, profitable and growing interactive content strategies and businesses. The digital advisory committee did not meet in 2012.

12

CORPORATE GOVERNANCE

The board of directors is committed to good corporate governance, good business practices and transparency in financial reporting. The nominating and governance committee annually reviews the Company’s corporate governance principles, a copy of which is available on the Company’s website by clicking on “Investors,” then “Corporate Governance,” and “Governance Highlights.” Copies are available in print to any shareholder who requests a copy by contacting the corporate secretary at 9721 Sherrill Blvd., Knoxville, Tennessee 37932.

Code of Ethics

The Company demonstrates its commitment to operate at the highest ethical standards by enforcing the principles in its Code of Ethics which is applicable to all employees. The Company’s corporate ethics program director is responsible for implementation and oversight of the ethics program. Additionally, the Company has in place a Code of Business Conduct and Ethics for the Chief Executive Officer and the Senior Financial and Accounting Officers. It is the responsibility of the audit committee and the chief financial officer to make sure that this policy is operative and has effective reporting and enforcement mechanisms. The Code of Business Conduct and Ethics for the Chief Executive Officer and Senior Financial Officers is available for review on the Company’s website and to any shareholder who requests a printed copy. Amendments to the policies and waivers of provisions applicable to executive officers or directors may only be made by the board of directors or an authorized committee of the board of directors. Any such amendment or waiver will be promptly disclosed on the Company’s website within four business days.

The Company believes it has an obligation to provide employees with the guidance and support needed to ensure that the best, most ethical choices are made at work. To support this commitment, the Company established a means for employees to submit confidential and anonymous reports of suspected or actual violations of the Company’s Code of Ethics relating, among other things, to: accounting and auditing matters; antitrust activity; confidentiality and misappropriation; conflicts of interest, discrimination or harassment; diverting of product or business activity; embezzlement; falsification of contracts, reports or records; gifts or entertainment; improper supplier or contractor activity; securities violations; sexual harassment; substance abuse; theft; or unsafe working conditions. To submit a report, an employee may call a toll-free number that is answered by a trained professional of EthicsPoint, an independent firm. This number (888-258-3507) is operational 24 hours a day, seven days a week. Employees may also raise questions online through the Internet (www.ethicspoint.com).

Charitable Contributions

The Company has not made any charitable contributions, where the amount has exceeded $1 million or 2% of such charity’s consolidated gross revenues, to any charitable organization of which a director is an executive officer.

Board Leadership Structure

Kenneth W. Lowe serves as both the chairman of the Company’s board of directors and as its president and chief executive officer. The board of directors has also appointed a lead director, Nicholas B. Paumgarten, who presides at all meetings of the board of directors at which the chairman is not present, including executive sessions of the independent directors. The lead director also serves as a liaison between the chairman, president and chief executive officer and the independent directors, which includes sharing with the chairman, president and chief executive officer such observations, comments or concerns as he and the other independent directors deem appropriate, reviews with the chairman, president and chief executive officer matters to be presented to the board of directors, including meeting agendas, and has the authority to call meetings of the independent directors. The Company’s enterprise risk issues are reviewed by the audit committee, which reports on such issues to the board of directors based on periodic reports from management. The chairman, president and chief executive officer’s performance is reviewed annually by the compensation committee, which reports such determinations to the board of directors. The Company deems this leadership structure appropriate as it promotes efficiency in communications between the chairman, president and chief executive officer and the board of directors while monitoring effective independent board oversight over the chief executive officer.

13

Communications with the Board of Directors

Shareholders and other interested parties wishing to communicate with the independent directors as a group or with any individual director (including the lead director) may do so by addressing a letter to the independent directors or to the individual director and sending it to them in care of the corporate secretary at 9721 Sherrill Blvd., Knoxville, Tennessee 37932. For those who wish to send such communications via e-mail, they can do so to cynthia.gibson@scrippsnetworks.com. A majority of the independent directors have instructed the corporate secretary to review all communications so received, and to forward directly to the independent directors or the individual director all such communications, except for communications unrelated to the function of the board of directors. Any communications not forwarded will be retained for one year, and any independent director may request the corporate secretary to forward to the independent director any such communication. The corporate secretary will not share direct communications to the independent directors or an individual director with any other member of management unless instructed to do so by the lead director or the independent director to whom the communication was addressed.

Director Attendance at Annual Meetings of Shareholders

The Company does not have a policy with regard to attendance by the directors at the Annual Meeting of Shareholders.

Director Education

New directors attend a training session that introduces them to the Company’s operations and to the members of management. Thereafter, directors are informed on a regular basis of various director educational programs offered by governance and director organizations. The Company pays for the continuing education of its directors. The director orientation policy is reviewed by the nominating and governance committee annually.

Director Independence — Audit Committee

The board of directors of the Company has determined that none of the current members of the audit committee has any relationship with the Company that could interfere with his or her exercise of independence from management and the Company. Each of the members satisfies the definitions of independence set forth in the rules promulgated under the Sarbanes-Oxley Act and in the listing standards of the NYSE.

Director Independence — Controlled Company Status

The NYSE requires listed companies to have a majority of independent directors on their board of directors and to ensure that their compensation committee and governance committee are composed of a majority of independent directors as well. A company that qualifies as a “controlled company” does not have to comply with these requirements so long as it discloses to shareholders that the company qualifies as a “controlled company” and is relying on this exemption in not having a majority of independent directors on the board or a majority of independent directors on either of the aforementioned committees. A “controlled company” is a listed company of which more than 50% of the voting power is held by an individual, a group, or another company. Signatories to the Scripps Family Agreement hold a majority of the Company’s outstanding Common Voting Shares and as such the Company qualifies as a “controlled company” and may rely on the NYSE exemption. The Company is not relying at present on that exemption.

Director Independence

The Company has determined that all of the directors, other than Kenneth W. Lowe, have no material relationship with the Company and are independent under the criteria set forth in applicable rules of the SEC, the NYSE Corporate Governance Standards and the Company’s Corporate Governance Principles. Additionally, all of the members of the audit committee, nominating and governance committee and the compensation committee are independent under such standards.

14

Nominations for Directors

The nominating and governance committee will review any candidate recommended by a shareholder of the Company in light of the committee’s criteria for selection of new directors. If a shareholder wishes to recommend a candidate, he or she should send the recommendation, with a description of the candidate’s qualifications, to: Chair, Nominating and Governance Committee, c/o Ms. Cynthia L. Gibson, Scripps Networks Interactive, Inc., 9721 Sherrill Blvd., Knoxville, TN 37932.

In the past, the committee has hired an independent consultant to assist with the identification and evaluation of director nominees and may do so in the future.

Nomination for Directors — Qualification Standards

When selecting new director nominees, the nominating and governance committee considers requirements of applicable law and listing standards, as well as the director qualification standards highlighted in the Company’s corporate governance principles. The committee seeks diversity on the board of directors in terms of skills and experience and other factors. The committee is responsible for reviewing with the board of directors the experience, qualifications, attributes and skills of nominees as well as the diversity and composition of the board of directors as a whole. A person considered for nomination to the board of directors must be a person of high integrity. Other factors considered are independence, age, skills, and experience in the context of the needs of the board of directors. The nominating and governance committee makes recommendations to the board of directors regarding the selection of director nominees. The committee is required to review annually the effectiveness of the Company’s corporate governance principles, including the provisions regarding director qualifications (including diversity) that are part of the corporate governance principles.

Compensation Discussion and Analysis

The purpose of the Compensation Discussion and Analysis (“CD&A”) section is to provide material information about the compensation objectives and policies for our named executive officers and to put in perspective the quantitative and narrative disclosures that follow the CD&A. Our named executive officers (NEOs) for Fiscal 2012 were:

• Kenneth W. Lowe, Chairman, President & Chief Executive Officer

• Joseph G. NeCastro, Chief Financial & Administrative Officer

• John F. Lansing, President Scripps Networks

• Mark S. Hale, Executive Vice President, Operations & Chief Technology Officer

• Cynthia L. Gibson, Executive Vice President, Chief Legal Officer and Corporate Secretary, and

• Anatolio B Cruz III, Former Chief Legal Officer and Corporate Secretary

The CD&A also describes the following:

• A summary of our business results and the alignment between executive pay and company performance;

• Our decision making process on compensation design and pay levels including our compensation governance approach;

• Our compensation philosophy and objectives; and

• A detailed description of the elements of the Company’s executive compensation program.

Fiscal 2012 Business Review

Scripps Networks Interactive is one of the leading developers of lifestyle-oriented content for television and the Internet.

15

The company’s media portfolio includes popular lifestyle television and Internet brands Food Network, HGTV, Travel Channel, DIY Network, Cooking Channel and Great American Country. The company produces approximately 2,000 hours of new, original lifestyle programming a year and has identified the development of Travel Channel as its leading growth opportunity. The company acquired Travel Channel in late 2009.

The company also has identified international expansion as a strategic priority. Its international businesses accounted for about 2 percent of total consolidated revenues in 2012 and over 50 percent of equity in earnings of affiliates. We currently broadcast 14 channels reaching approximately 86 million subscribers under the Food Network, HGTV, Travel Channel, DIY and Fine Living brands.

In 2012, the company’s consolidated operating revenue was $2.3 billion, up 11 percent from the prior year. Advertising revenue was $1.6 billion, up 9.0 percent from the prior year. Affiliate fee revenue was $688 million, up 17 percent from the prior year.

Improved advertising revenue reflects the highly desirable audience that the company’s lifestyle television networks aggregate. It also reflects the success of the company’s strategy to create relevant programming focused on the valuable home, food and travel consumer categories.

The increase in affiliate fee revenue in 2012 is primarily due to contractual rate increases achieved on contracts renewed in 2012 as well as scheduled rate increases on existing contracts at our national networks. The growing international distribution of the company’s networks also contributed to the growth in affiliate fee revenues.

Full-year revenues by network were as follows:

• Food Network, $831 million, up 11 percent.

• HGTV, $786 million, up 7.4 percent.

• Travel Channel, $280 million, up 7.0 percent.

• DIY Network, $122 million, up 18 percent.

• Cooking Channel, $88.5 million, up 35 percent.

• Great American Country (GAC), $24.5 million, down 1.8 percent.

Revenue from the company’s digital businesses, which include its network-branded websites, was $112 million, up 9.6 percent.

Total segment profit for the company in 2012 increased to $1.0 billion, up 6.5 percent from the prior year.

Segment profit excludes interest, income taxes, depreciation and amortization, divested operating units, restructuring activities, investment results and certain other items that are included in net income determined in accordance with accounting principles generally accepted in the United States of America (GAAP). The company’s chief operating decision maker uses segment profit to evaluate the operating performance of business segments and make decisions about the allocation of resources to business segments. Items excluded from segment profit generally result from decisions made in prior periods or from decisions made by corporate executives rather than the managers of the business segments.

For the full-year 2012, equity earnings of affiliates were $60.9 million, up 22 percent. Equity earnings in affiliates include the company’s business partnerships in the United Kingdom and Canada as well as the Food Network and HGTV magazines in the U.S.

Consolidated income from continuing operations attributable to Scripps Networks Interactive was $681 million, or $4.44 per diluted share, compared with $473 million, or $2.86 per diluted share in 2011.

Favorable income tax adjustments in the fourth quarter of 2012 increased full-year net income attributable to the company by $202 million, or $1.33 per diluted share.

16

Key Fiscal 2012 Compensation Decisions

Key decisions made in 2012 are recapped below, and discussed in greater detail in the remainder of the CD&A.

• Base salary: Five of the six NEOs received base salary increases effective January 1, 2012, ranging from 3.6% to 6.5% based on individual contributions to overall corporate results and salary level relative to market.

• Annual incentive: Our financial goals, segment profit and revenue, were achieved at 102% and 101% of target respectively, resulting in a payout of 107.63% of target overall. These achievements represent 6.5% growth in segment profit and 11% growth in revenues over 2011.

• Long-term incentives:

• Performance: Our 2-year total shareholder return (“TSR) ranking (January 1, 2011 to December 31, 2012) was below threshold relative to our 13 company media industry peer group. As such, no payout was earned for this award.

• Plan design: For the 2012 performance-based restricted share units, we are using the S&P 500 companies for relative TSR comparison purposes. Given the limited number of companies within our direct media industry we believe a broader index will better reflect our performance relative to general market returns.

• Excise tax gross-ups. We eliminated excise tax gross-ups provision for any new entrants into our Change in Control Plan.

• Employment arrangements:

• We entered into extended employment contracts with Mr. Lowe and Mr. NeCastro and amended Mr. Lansing’s contract ensuring a continuity of leadership.

• We entered into a separation agreement with Mr. Cruz in connection with his departure from the Company.

• We entered into a new employment contract with Ms. Gibson who was appointed as the new EVP, Chief Legal Officer & Corporate Secretary, effective November 30, 2012.

• Business Results’ Impact on Compensation

We establish target compensation at the beginning of the performance period. An executive’s actual pay will be above or below the target level based on individual, organizational, and stock performance. A substantial portion of each named NEO’s compensation is in the form of equity so that as the stock price rises or falls, so does the NEO’s actual compensation.

17

We employ a variety of quantitative criteria to assess the performance of our executives. Our objectives include achieving the segment profit and revenue targets and exceeding the median total shareholder return of our peers. The charts below illustrate the relationship between performance and our CEO’s compensation.

  

* Stock options and RSUs represent value of awards granted in 2009, 2010 and 2011 that vested in 2012 and performance shares awards granted in 2011 that could have become vested following 2012 if performance conditions were met for 2011/2012 performance period. All equity awards are valued at SNI share price on December 31, 2012.

18

Compensation Process Overview

Below we highlight certain executive compensation practices that we consider instrumental in driving company performance while mitigating risk, as well as practices that we avoid because we do not believe they would serve the interests of our shareholders.

What We Do

Benchmark pay based on the size-adjusted median of companies with which we compete for business and for talent

Maintain a pay mix that is heavily performance-based

Fully disclose the financial performance drivers used in our incentives, in numeric terms

Use different performance metrics in the annual incentive and long-term incentive plan, to avoid heavy reliance on one definition of success

Maintain stock ownership guidelines for executives

Require double trigger vesting for cash severance payments

Retain an independent compensation consultant engaged by, and reporting directly to, the Compensation Committee

Hold Compensation Committee executive sessions without management present

What We Don’t Do

Backdate stock options or reprice without shareholder approval

Pay dividends on unearned performance-based restricted stock awards

Permit hedging transactions or short sales by executives or directors

Permit pledging or holding company stock in a margin account by executives or directors

Extend excise tax gross-up provisions to new executives

Role of the Compensation Committee

The Compensation Committee is responsible for reviewing and approving the company’s executive compensation policies, plan designs and the compensation of our senior officers, including our NEOs. The Committee considers various factors in making compensation determinations, including the officer’s responsibilities and performance, the effectiveness of our programs in supporting the company’s short-term and long-term strategic objectives, and the company’s overall financial performance. Additionally, the Compensation Committee coordinates the full board’s annual review of the CEO’s performance and considers the board’s assessment in its compensation decisions related to the CEO.

To this end, the Committee conducts an annual review of executive officer pay levels, reviews market data provided by the independent consultant, approves changes to program designs, including post-termination arrangements, based on an assessment of competitive market practice and emerging trends. Additionally, the Committee recommends succession plans to the Board, and evaluates the risks associated with the Company’s executive compensation programs.

Role of the Compensation Consultant

In 2012 the compensation committee engaged Meridian Compensation Partners, LLC (Meridian) to provide executive compensation consulting services. Meridian’s services to the Compensation Committee and the Nominating & Governance Committee have included updates on best practices and market trends in executive and director compensation, recommendations regarding executive and director compensation and an independent review of compensation proposals by the Company’s senior management. Meridian attended compensation committee meetings at the committee’s request and was available to provide guidance to the committee on

19

compensation questions and issues as they arose. Meridian provides no other services to the Company other than independent compensation advisory services. The compensation committee determined that Meridian is independent after consideration of the SEC independence factors.

Role of Executive Officers in Compensation Decisions

At the request of the Compensation Committee, the CEO presents individual pay recommendations for each of the NEOs, other than himself. In forming his recommendations, he is advised by information provided by human resource management and the independent compensation consultant, assessments of individual contributions, achievement of performance objectives and other qualitative factors. The Compensation Committee considers these recommendations in approving the pay levels of each NEO. The CEO does not make recommendations concerning his own compensation.

The CEO and other members of human resources regularly attend Compensation Committee meetings at the Committee’s request. Human resource management typically presents recommendations for change to program design and individual pay levels for executive officers, taking into consideration individual performance of each incumbent, appropriate benchmarking information and issues that may arise from an accounting, legal or tax perspective.

Compensation Program Overview

The Company’s executive compensation program is designed to meet the following three objectives that align with and support our strategic business goals:

• Attract and retain executives who lead the Company’s efforts to build long-term value for shareholders.

• Reward achievement of annual operating performance goals and increases in shareholder value.

• Emphasize the variable performance-based components of the compensation program more heavily than the fixed components.

20

The key elements of the Company’s executive compensation program are base salary, annual incentives, long-term incentives consisting of stock options, time-based restricted share units and performance-based restricted share units, and retirement benefits. The compensation program also includes certain perquisites, but these perquisites are not a significant element of compensation. Each element of compensation is designed to fulfill the objectives discussed above.

Program	Form	Fixed or Variable	Objectives
Base salary	Cash	Fixed	•     Serves as attraction and retention incentive •     Rewards individual performance
Annual incentive	Cash	Variable	•     Rewards annual operating results •     Emphasizes variable performance-based compensation
Long-term incentive, which includes:			•     Emphasizes variable performance-based compensation
Stock options, and	Equity	Variable	•     Serves as attraction and retention incentive •     Rewards for increasing stock price and enhancing long-term value •     Aligns interests with shareholders
Time-based restricted share units, and	Equity	Fixed	•     Serves as attraction and retention incentive •     Rewards for maintaining and increasing stock price and enhancing long-term value •     Aligns interests with shareholders
Performance-based restricted share units	Equity	Variable	•     Rewards for total shareholder returns •     Serves as attraction and retention incentive •     Rewards for maintaining and increasing stock price and enhancing long-term value •     Aligns interests with shareholders
Retirement benefits	Cash	Fixed	•     Serves as attraction and retention incentive

Pay Mix

A significant portion of the compensation program for the NEOs is “variable” or “at risk.” This means that it is contingent upon achieving specific results that are essential to the Company’s long-term success and growth in shareholder value. As described above, the variable components of the 2012 compensation program include annual incentives, stock options, and performance-based restricted share units.

The Committee has not established a specific formula for the allocation of “fixed” and “variable” or “at risk” compensation components and instead retains the discretion to modify the allocation from year to year. In general, a larger percentage of Mr. Lowe’s compensation is variable or “at risk” than that of the other NEOs. The Committee believes this approach directly aligns the CEO with shareholder interests and is reflective of his greater responsibilities.

21

As illustrated below, for the 2012 annual program elements, approximately 68% of the total direct compensation opportunity (i.e., the sum of base salary, annual incentives, variable equity at target and fixed equity) for the Company’s NEOs (other than the CEO) was weighted — assuming payout at target levels — toward variable and equity components. The total direct compensation opportunity for the CEO was approximately 80% weighted toward variable and equity components.

To assist in reviewing the levels of compensation in 2012, the Compensation Committee’s independent consultant, Meridian, collected and analyzed comprehensive market data, including base salary, target short-term incentives and long-term incentive opportunities for each of the NEOs from the following published and proprietary sources:

Primary data source: Proxy data from a peer group of 11 publicly-traded companies in the media industry, including:

AMC Networks	News Corp.
CBS Corp.	Sirius XM Radio, Inc.
Discovery Communications, Inc.	Time Warner, Inc.
Liberty Global, Inc.	Viacom, Inc.
Lions Gate Entertainment Corp.	Walt Disney Co.
Liberty Media Corp.

The companies in this peer group, which were the same companies as were used in 2011 with the addition of Liberty Media, Corp., represent those companies with which we compete for business and for talent. All pay opportunities were compared with the size-adjusted median of the market using regression analysis based on revenues to reflect pay of similarly-situated executives in comparable positions.

To obtain a broader understanding of market pay levels and practices, the Compensation Committee also reviewed survey data from the following sources:

• The Cable and Telecommunications Human Resources Association (CTHRA) Cable Programmers/Broadcast Networks Compensation Survey

• Towers Watson Executive Compensation Database: General Industry and Media Surveys

• Aon Hewitt Compensation Measurement Database: General Industry Data

22

Market data provides an important reference point by indicating what an executive could expect to earn at a similar peer company and what the Company might expect to pay if it should have to recruit from the outside. However, market data is one of the many factors that we consider in assessing the reasonableness of pay opportunities provided to its executive officers. The Committee also considers other relevant factors in setting an executive officer’s pay opportunity, such as the incumbent’s experience, tenure in position, talent supply and demand, cost constraints of the Company and internal equity considerations.

Tally Sheets

In determining executive compensation, the Compensation Committee also reviews tally sheets for each NEO designed to provide:

• A history of targeted pay for the last five years

• The value of outstanding equity awards at various stock price levels

• Present value of accrued benefits under each retirement plan and current level of perquisites provided

• Cumulative stock exercises and stock vesting over time

• An update on stock ownership levels

Analysis of Each Compensation Element

Following is a brief summary of each element of the 2012 compensation program for the NEOs.

Base Salary

After discussing the individual performance, experience, scope of responsibilities, and Mr. Lowe’s recommendations for the other NEOs, the Committee established the base salaries for each NEO. In general, the increases are intended to be base pay competitive with the market and take into consideration the individual performance and scope of responsibilities of each NEO and in the case of Ms. Gibson, her promotion to Chief Legal Officer and Corporate Secretary.

NEO	2012 Base Salary Increase Percent
Lowe		4.2	%
NeCastro		5.2	%
Lansing		4.9	%
Hale		3.6	%
Gibson		23.0	%
Cruz		0.0	%

Please refer to the Salary column of the Summary Compensation Table for the 2012 base salaries of the NEOs.

Annual Incentive

The annual incentive payout for the NEOs is based on the extent to which certain pre-established performance goals are achieved during the year. The annual incentive program is consistent with the Company’s pay for performance philosophy and is also “at risk” because the Company must achieve certain performance goals established by the Committee for the NEOs to receive an annual incentive payout.

23

Target Incentive Opportunities

The NEOs had the opportunity to earn targeted incentive cash payments that were expressed as a percentage of each executive’s annual base salary. The target incentive opportunities were established by the Committee, according to each executive’s position and level of responsibility. The Committee took into consideration the overall performance of each NEO, market data as well as Mr. Lowe’s recommendations. Our review of market practices within the industry indicated an increase in the target annual incentive opportunity for Mr. NeCastro and Mr. Lansing was needed to better align to competitive mix of compensation. The target annual incentive opportunity for the other NEOs remained the same as in 2011.

NEO	2012 Target Incentive as a Percent of Base Salary			2011 Target Incentive as a Percent of Base Salary
Lowe		130	%		130	%
NeCastro		80	%		75	%
Lansing		80	%		75	%
Hale		50	%		50	%
Gibson		50	%		50	%
Cruz		60	%		60	%

Performance Goals and Actual Results for 2012

The target incentive opportunities are earned based on the extent to which certain performance goals are achieved. The Committee established two performance goals for the 2012 annual performance period: segment profit and revenue. These performance goals were used because:

• Segment profit.    Segment profit is the measure by which the Company evaluates the operating performance of each business segment and the measure of performance most frequently used by investors to determine the value of the enterprise. Segment profit is defined as net income determined in accordance with U.S. generally accepted accounting principles excluding interest, income taxes, depreciation and amortization, divested operating units, restructuring activities, investment results and certain other items. The segment profit goal was based on the consolidated performance of the Company.

• Revenue.    Revenue growth is primarily achieved through growth in advertising sales and affiliate fee revenues from our national television networks. Continued growth in revenues allows us to invest and grow our existing brands and allows us the flexibility to take advantage of promising opportunities in the global media marketplace. The revenue goal was based on the consolidated performance of the Company.

The above combination of a growth measure (revenue) and a profitability measure (segment profit) creates a balance between growing the Company and managing expenses.

The following table provides the weights of each metric, the range of performance and payout, and the actual achievement level for each performance goal along with the payout percentage for 2012. All amounts are shown in millions.

	Weights     (% of Total)			Threshold			Target			Maximum			Actual
Segment Profit		65	%	$	762.75		$	1,017.00		$	1,271.25		$	1,041.91
Revenue		35	%	$	1,702.50		$	2,270.00		$	2,837.50		$	2,290.46
Payout % of Target					5	%		100	%		200	%		107.63	%

For more information on the 2012 annual incentive opportunity for the NEOs, please refer to the “Grants of Plan-Based Awards” Table. The “Estimated Possible Payouts Under Non-Equity Incentive Plan Awards” column of that table provides the estimated payouts for the NEOs at threshold, target and maximum performance levels for 2012. Please refer to the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table for the actual amounts earned by each NEO.

24

Long-Term Incentives

The Company’s long-term incentive awards are consistent with the Company’s pay for performance philosophy and are intended to create a direct correlation between the level of compensation paid to the NEOs and the Company’s financial performance and stock price. This approach:

• Assists in increasing stock ownership of the NEOs so that their interests are more closely aligned with the long-term interest of the Company’s shareholders,

• Rewards performance that delivers creation of sustainable shareholder value, and

• Provides a long-term retention incentive for key employees based on the vesting period.

Long-Term Incentive Opportunities

Under the Company’s long-term incentive program, the NEOs were granted equity awards as recommended by the CEO and approved by the Committee. The Committee approved the 2012 target value of the equity award as a percent of base salary for each NEO based on each NEO’s position and level of responsibility. Decisions regarding long-term incentive grants were made based on role and competitive market data to reward value creation and meet retention objectives. The Committee determined that, to ensure internal equity among the NEOs, the long-term incentive award should increase to reflect increased levels of an NEO’s responsibility and authority in the Company. Therefore, in addition to the other factors cited, the targets below reflect the Committee’s strategy to ensure proper internal alignment among the NEOs. Following is a summary of the 2012 long-term incentive opportunities (expressed as a percentage of base salary) for each NEO, which are the same as in 2011.

NEO	2012 Long-Term Incentive as a Percent of Base Salary
Lowe		275	%
NeCastro		200	%
Lansing		200	%
Hale		125	%
Gibson		125	%
Cruz		125	%

During 2012 (as in 2011) we used three long-term incentive vehicles targeting the following mix:

This combination of vehicles balances the need for retention with the focus on share price appreciation, both on an absolute basis and a relative basis.

Stock Options

In 2012, we granted stock options to each NEO. Stock options only have a value when the Company’s stock price is greater than the options’ exercise price. This incents NEOs to increase share price which benefits our

25

shareholders. Therefore, stock options help to align the interests of NEOs with those of shareholders. In addition, stock options serve as an important retention device as they vest over three years and, if not vested, are forfeited if the employee voluntarily terminates before retirement.

The 2012 stock option grants have an exercise price equal to the fair market value of the underlying shares on the date of grant and have an eight-year term. These grants have accelerated vesting on a pro-rata basis for termination without cause or for good reason.

Time-Based Restricted Share Units

In 2012, we granted to each NEO time-based restricted share units (RSU). Each RSU corresponds in value to a single share of Company common stock. Therefore, as share price increases, RSUs become more valuable. This creates an incentive for our NEOs to increase share price which benefits our shareholders. Time-based RSUs also provide NEOs the opportunity to increase their stock ownership levels. This serves to help align the interests of the NEOs with those of our shareholders. In addition, RSUs serve as an effective retention incentive as they vest over three years and are forfeited if the employee voluntarily terminates before retirement. These grants have accelerated vesting on pro-rata basis for termination without cause or for good reason.

Performance-Based Restricted Share Units (2012 Grants)

In 2012, we granted performance-based restricted share units to each NEO. The performance-based restricted share unit awards provide NEOs with an opportunity to increase their own stock ownership levels and at the same time serve as retention incentives. The target performance measure compares the Company’s Total Shareholder Return (TSR) to those companies included in the S&P 500. TSR is determined by the change in fair market value of common stock of the Company and the target companies in the S&P 500 Index for the Performance Period. To mitigate the volatility in share price, TSR is calculated from the average closing price per share for the 10 trading day period beginning on the first trading day of the Performance Period and the average closing price per share for the 10 trading day period ending with the last trading day of the Performance Period.

The Committee changed the peer group reference from a group of industry-specific media peers in 2011 to the S&P 500 in 2012. Given the small number of companies directly competing in our industry, the results of one or two companies can have a large impact on results for the group. The Committee believes a broad index comparison will reduce the potential volatility and provide a valid performance comparison against broad market returns. The two-year performance period begins on January 1, 2012 and ends on December 31, 2013. Shares are earned if the Company’s TSR is at least at the 30^th percentile of the peer group according to the following schedule, with straight-line interpolation between points:

Performance Payout
below 30th percentile	=	0%
30th percentile	=	50%
50th percentile	=	100%
70th percentile	=	150%
90th percentile or higher	=	200%

The earned shares vest 50% on each of March 15, 2014 and 2015. These grants have accelerated vesting for termination without cause or for good reason.

Performance-Based Restricted Share Units (2011 Grants)

The performance-based restricted share units granted in 2011 were earned based on TSR performance versus a group of 13 media industry peers during the two year period ending December 31, 2012. The Company’s TSR of 19.9% ranked at the 23rd percentile of the peer group, generating a payout of 0% of target.

26

The table below shows the targeted 2011 grants, the value at grant, the number of shares earned as a result of TSR performance, and the value of those earned awards as of December 31, 2012.

NEO	Target PBRSUs		Value at Grant (at Target)		Earned Awards		Value of Earned Awards
Lowe		18,620		990,025		0	$	0
NeCastro		8,746		465,025		0	$	0
Lansing		9,141		486,027		0	$	0
Hale		3,301		175,514		0	$	0
Gibson		2,716		144,410		0	$	0
Cruz		4,232		225,015		0	$	0

Retention Grants

In 2012 in connection with an extension of employment arrangements, the Committee awarded Mr. Lowe and Mr. NeCastro retention-based awards to recognize the critical nature of this talent to our business and the importance of continuity of leadership. The Committee established the size of retention awards to Messrs. Lowe and NeCastro after a review of competitive industry practices and considering current compensation levels, the length of contract extensions and other employment opportunities available to these executives. The Committee awarded Messrs. Lowe and NeCastro grants of 100,000 and 6,746 shares of restricted stock, respectively, which vest as follows assuming continuous employment through each date:

NEO	Vesting of time-based restricted stock grant
Lowe	25% on August 1, 2013, 2014 and 50% on August 1, 2015
NeCastro	100% on December 31, 2016

In addition, the Committee awarded a performance-based grant to Mr. NeCastro of 1,687 which will vest on December 31, 2016 if certain goals related to succession planning set by the Compensation Committee are achieved.

In 2012 in connection with an amendment of his employment agreement as set forth below, the vesting schedule of the 2010 retention grant awarded to Mr. Lansing was modified. The original vesting terms (25% vesting on March 29, 2013 and March 29, 2014 and 50% vesting on March 29, 2015) were amended as follows:

Vesting Date	RSUs Vesting on Such Date		Payment Date
December 21, 2012		30,426	December 21, 2012
March 29, 2013		15,213	50% on March 29, 2014; 50% on March 29, 2015
March 29, 2014		15,213	March 29, 2015
March 29, 2015		15,213	March 29, 2015

Details for each of the grants can be found on the “Grants of Plan-Based Awards” Table.

Additional Information

For more information on the equity awards granted to NEOs in 2012, please refer to the Grants of Plan-Based Awards Table. For information about the total number of stock options, restricted share units and performance-based restricted share units outstanding as of the end of 2012 with respect to each NEO, please refer to the Outstanding Equity Awards at Fiscal Year-End Table.

27

Retirement Plans

The Company provides savings and retirement benefits through the Scripps Networks Interactive Pension Plan and the Scripps Networks Interactive 401K Savings Plan, in which the NEOs participate.

The pension plan is closed to new participants and the credited service levels used for benefit calculation purposes are frozen; however, consideration of salary growth to calculate benefit levels continues for a ten-year transition period that ends December 31, 2019. Plan participants will continue to accrue service for vesting and early retirement eligibility.

The 401K Savings Plan includes a company match of 50% of the employee’s contribution up to 6% of compensation, and a Company contribution based on a combination of age and service. This Company contribution, which went into effect on January 1, 2010, was intended to mirror some of the financial benefits available under the defined benefit plan that was frozen.

To attract and retain key executive talent, the Company has determined that it is important to provide the management team, including the NEOs, with retirement benefits that are in addition to those generally provided to its employees. These restorative plans listed below allow the NEOs to receive the same benefit as other plan participants:

• The Company supplements the pension plan for all executives whose salary and contributions exceed the IRS limitations through the Company’s Supplemental Executive Retirement Plan (“SERP”). Consistent with the transitional freeze of the defined benefit plan, the SERP was also transitionally frozen, effective January 1, 2010.

• The NEOs may also defer specified portions of their compensation under the Executive Deferred Compensation Plan, and receive matching contributions, in each case in excess of what they are able to defer under the 401K Savings Plan due to IRS limitations.

• Due to legal restrictions for plan design, the transitional freeze of the defined benefit pension plan and accompanying transitional freeze of the Company’s SERP had a disproportionately negative impact on employees of the Company, including the NEOs (with the exception of Ms. Gibson who was hired after the pension plan was frozen), whose income levels were above the IRS compensation limits for contributions to qualified retirement plans. In order to address this disproportionately negative impact, the Company added a Supplemental Contribution Plan (“SCP”), effective January 1, 2010 to allow for Company contributions above the IRS contribution limits. During 2011, the SCP was merged into the Executive Deferred Compensation Plan for ease of administration. The changes to the Company’s plans also had a disproportionately negative impact on employees as their relative ages and length of service increased. To address this negative impact, the Company contribution to the Executive Deferred Compensation Plan was increased for a group of employees based on age and length of service, including the five NEOs who participate in the pension plan.

The Company believes that the SERP and the Executive Deferred Compensation Plan are important retention and recruitment tools, as many of the companies with which the Company competes for executive talent provide similar benefits to their senior executives.

Perquisites

We provide executives with benefits comparable to those they would receive at other companies within our industry and are necessary for us to remain competitive in the marketplace. Our compensation committee considers these arrangements to be fair and reasonable in light of the relatively low cost to the Company.

In 2012, the NEOs received a financial planning benefit pursuant to the terms of their employment agreements, plus an additional payment to cover the taxes associated with the compensation value of this benefit. They also received membership in luncheon and business clubs, and with respect to Mr. Lowe, a country club membership per his employment agreement.

The NEOs are also eligible for an executive physical. Typically, the majority of the cost associated with this benefit is covered under the healthcare plans; however, if certain tests or procedures are not covered, the Company will pay for the difference.

28

For more information about the perquisites provided in 2012 to each NEO, please refer to the “All Other Compensation” column of the Summary Compensation Table.

Other Plans and Agreements

Employment Agreements

The Company maintains employment agreements with each of the NEOs. These employment agreements enhance retention incentives for the NEOs and also protect the Company’s interests by imposing confidentiality, noncompetition, non-solicitation and other restrictive covenants on the executives.

Mr. Lowe and Mr. NeCastro have each received an amended contract with the Company in 2012. The term of Mr. Lowe’s contract extends through December 31, 2015, with an automatic renewal of two successive one year terms unless the Company provides prior notice of its intention not to renew. The term of Mr. NeCastro’s contract extends through December 31, 2016, with a one-year extension option upon the acceptance of Mr. NeCastro. Mr. NeCastro’s contract also provided for an increase to base salary to $850,000 and target annual incentive opportunity of 80%. If he agrees to the contract extension following the expiration of the term, the Company shall grant him $400,000 worth of time-based restricted stock and $100,000 worth of performance-based restricted stock for consideration.

Mr. Lansing’s contract was amended in 2012 to include a revised definition of Good Reason and Cause and to revise the benefits received upon a termination prior to December 31, 2013, to include the remainder of base salary that would have been earned had he remained employed through such date. The Committee believes these changes reinforce the retention elements of Mr. Lansing’s employment arrangements while providing ongoing flexibility to the Company.

In 2012, the Company entered in to a Separation Agreement with Mr. Cruz, effective November 20, 2012. As part of this agreement, Mr. Cruz was separated from the Company effective December 14, 2012, pursuant to which, among other things, we paid him the severance benefits due under his employment agreement in the event of termination without Cause and provided for full vesting of his equity awards. In consideration for such benefits, Mr. Cruz was required to sign a Release of Claims, and remains obligated to comply with the non-compete, non-solicit, non-disparage and non-disclosure provisions of his original employment agreement.

The company entered into an employment agreement with Cynthia Gibson, in connection with her promotion to Executive Vice President, Chief Legal Officer and Corporate Secretary on November 14, 2013. The term of Ms. Gibson’s contract extends through December 31, 2016, with an automatic renewal of two successive one year terms unless the Company provides prior notice of its intention not to renew. Ms. Gibson’s contract also provided for an increase to base salary to $500,000, target annual incentive opportunity of 50% and a one-time grant of time-based restricted share units with a value of $250,000.

Each NEO would be entitled to severance benefits under his/her employment agreement in the event of an involuntary termination of employment without “cause” or a termination by the executive for “good reason”, death or disability. The severance benefits for each of the NEOs are generally determined based upon a multiple of base pay and annual incentive.

In exchange for the severance benefits, the NEOs agree not to disclose Company confidential information and agree not to compete against the Company or solicit its employees or customers for a period of time after termination. These provisions protect the Company’s interests and help to ensure its long-term success.

Executive Severance Plan

Effective January 1, 2011, the Company adopted an Executive Severance Plan (“ESP”) that provides severance benefits to all executives upon involuntary termination, death and disability. The ESP also provides benefits for termination for “good reason” for those executives with employment agreements. The severance benefits are generally based upon a multiple of base salary and annual incentive, depending upon the level of responsibility of the executive. The ESP was adopted to codify existing practices, to ensure consistency in benefits payable upon termination and to provide for protection of the Company through the inclusion of confidentiality, non-compete and non-interference obligations in exchange for the receipt of benefits.

29

Change in Control Plan

All NEOs are provided change in control protection under the Company’s Executive Change in Control Plan. Under this plan, a NEO would be entitled to certain severance benefits if a change in control were to occur and the Company terminated the executive’s employment without “cause” or the executive terminated his/her employment with the Company for “good reason” within a two-year period following the change in control. In addition to the benefits available under the Executive Change in Control Plan under these circumstances, Mr. Lowe is entitled to certain additional benefits under his employment agreement. The severance levels in the Change in Control Plan were adopted by the Committee in 2008.

The Company believes that the occurrence, or potential occurrence, of a change in control transaction will create uncertainty regarding the continued employment of NEOs. The change in control protections allow NEOs to focus on the Company’s business and objectively evaluate the benefits to shareholders of proposed transactions without being distracted by potential job loss. It also enhances retention following a change in control, as the severance benefits are payable only if the executive incurs a qualifying termination within a certain period following a change in control, rather than merely as a result of the change in control. In addition, the Change in Control Plan conditions the severance benefits upon certain confidentiality, noncompete and nonsolicitation obligations which further protects the continuity of the Company’s business following a change in control. These restrictive covenants were revised effective January 1, 2011 to be consistent with the limitations in the Company’s ESP and standard employment agreements, which are more reflective of market practice and provide additional protection for the Company.

All equity awards held by SNI employees would immediately vest upon a change in control, under the Long-Term Incentive Plan. Unlike the cash severance described above, the vesting is not contingent upon a qualifying termination within a certain period following a change in control. This single trigger is appropriate because the equity of the Company will change and the Company believes NEOs, along with all participants, should have the same opportunity to realize value as common shareholders.

Additional Information

Please refer to the “Potential Payments Upon Termination or Change in Control” section of this proxy statement for information regarding potential payments and benefits, if any, that each NEO is entitled to receive under his/her employment agreement in connection with his termination of employment as well as in connection with a change in control.

Other Governance Items

Equity Grant Practices

The Committee grants annual equity awards at its February meeting. This meeting date is set typically two years in advance. The Committee does not grant equity compensation awards in anticipation of the release of material nonpublic information. Similarly, the Company does not time the release of material nonpublic information based on equity award grant dates.

Stock Ownership Guidelines

Effective November, 2011, the Company adopted stock ownership guidelines for the all executives in addition to executive officers to encourage ownership in the Company for the executives who have a direct impact on the decisions that contribute to the long-term success of the Company.

30

The guidelines give the executive five years to attain the prescribed ownership levels which are established as a target multiple of base pay. The target multiples for the NEOs are as follows:

NEO	Multiple of Salary
Lowe		5.0x
NeCastro		3.0x
Lansing		3.0x
Hale		2.0x
Gibson		2.0x
Cruz		3.0x

Shares owned outright as well as restricted shares are included in the totals. As of December 31, 2012, all of the NEOs with the exception of Mr. Hale have met the target stock ownership levels.

Mandatory Retirement Policy

Effective January 1, 2011, the Company adopted a mandatory retirement policy pursuant to which all bona fide executives as defined under the Age Discrimination in Employment Act, will be required to retire at the age of 65, unless otherwise determined by the compensation Committee. Each of the NEOs qualifies as a bona fide executive and will be subject to the policy.

Anti-hedging and Prohibition on Pledging Policy

Our policy on Insider Trading prohibits directors, officers and certain key employees from engaging in short sales, purchases of puts and calls and other speculative or hedging transactions with respect to company stock, regardless of whether they hold material, non-public information. In addition, directors, officers and certain key employees are prohibited from holding company stock in a margin account or pledging company stock to secure a loan unless a prior approval is obtained.

Income Deduction Limitations

Section 162(m) of the Internal Revenue Code generally sets a limit of $1 million on the amount of non-performance-based compensation that the Company may deduct for federal income tax purposes in any given year with respect to the compensation of each of the NEOs other than the Chief Financial Officer. Qualifying performance-based compensation will not be subject to the deduction limit if certain requirements are met. The Compensation Committee intends to preserve the tax deductibility of compensation paid to our executive officers to the extent consistent with our overall program objectives and philosophy, but recognizes that doing so may not always be feasible. However, in light of the need to maintain flexibility in administering our executive compensation program, the Committee retains discretion to recommend to the board of directors executive compensation that may not be deductible.

Compensation Risk Assessment

Members of management from the company’s human resources, finance and legal groups assessed whether the Company’s compensation policies and practices encourage excessive or inappropriate risk taking by our employees, including employees other than our NEOs and reported the results to the Committee.

Specifically, the review included a detailed analysis of the following risk factors related to compensation: pay mix, performance goals, performance metrics/target, market comparisons and checks and balances. The review also analyzed whether there was any link between the Company’s key business risks and its compensation programs.

Based upon the review, and in consultation with outside counsel, the Committee determined that its compensation policies and practices did not create risks that are “reasonably likely to have a material adverse effect” on the Company.

31

EXECUTIVE COMPENSATION TABLES

Summary Compensation Table

The following table presents information concerning compensation paid to the NEOs in 2010, 2011, and 2012. The narrative following the table describes current employment agreements and employment terms with each of our NEOs.

Summary Compensation Table — 2010 — 2012

Name and Principal Position	Year		Salary ($)		Bonus ($)(2)		Stock Awards ($)(3)		Option Awards ($)(4)		Non-Equity Incentive Plan Compensation ($)(5)		Change in Pension Value and Nonqualified Deferred Compensation Earnings ($)(6)		All Other Compensation ($)(7)		Total ($)
Kenneth W. Lowe		2012		1,250,000				7,435,504		1,353,105		1,748,988		2,005,860		441,155		14,234,612
Chairman, President & Chief Executive Officer		2011		1,200,000				2,880,059		1,494,801		1,475,401		2,136,959		517,635		9,704,855
		2010		1,150,000				1,581,268		1,416,208		1,821,209		1,711,412		597,524		8,277,621
Joseph G. NeCastro		2012		823,798				1,628,186		641,624		709,323		358,442		180,692		4,342,065
Chief Financial & Administrative Officer		2011		775,000				930,050		702,097		549,729		273,901		366,534		3,597,311
		2010		735,000				4,087,189		658,285		671,533		195,806		212,612		6,560,425
John F. Lansing		2012		850,000				2,502,875		669,177		731,884		653,984		214,204		5,622,124
President, Scripps Networks		2011		810,000				1,122,100		733,811		574,555		507,884		185,966		3,934,316
		2010		750,000				4,102,176		671,727		685,508		352,040		208,319		6,769,770
Mark S. Hale		2012		485,000				363,802		238,643		261,003		312,417		107,388		1,768,253
Executive Vice President, Operations & Chief Technology Officer		2011		468,000				351,028		264,997		221,310		265,873		102,515		1,673,723
		2010		450,000		50,000		281,247		251,891		274,149		182,767		111,617		1,601,671
Cynthia Gibson		2012		417,869		5,000		557,522		201,739		224,876				63,886		1,470,892
Executive Vice President, Chief Legal Officer & Corporate Secretary
Anatolio B. Cruz III(1)		2012		600,000		25,000		450,024		295,227		369,471		176,828		2,836,933		4,753,483
Former Chief Legal Officer & Corporate Secretary		2011		600,000				450,031		339,728		340,477		173,031		112,628		2,015,895
		2010		592,500				359,377		321,872		433,155		108,758		345,502		2,161,163

(1) Mr. Cruz’s employment terminated on December 14, 2012. If his employment continued to December 31, 2012, he would have been listed as an NEO based on his total compensation, and is therefore, included as an NEO for 2012.

(2) For 2012, reflects a lump sum merit increase paid to Mr. Cruz in lieu of a base pay increase and a discretionary recognition bonus paid to Ms. Gibson in recognition of her efforts associated with an affiliate renewal agreement.

(3) Reflects the aggregate grant date fair value of the: (i) performance-based restricted share units (based on the probable outcome of the performance conditions as of the date of grant), (ii) time-based restricted share units granted to our NEOs, and (iii) the time-based restricted share units granted to certain NEOs as special performance bonus and retention grants. The grant date fair value of the performance-based restricted share units granted in 2012, assuming that the highest level of performance would be achieved, is as follows: Mr. Lowe: $2,062,504; Mr. NeCastro: $1,078,112; Mr. Lansing: $1,020,006; Mr. Hale: $363,802; Ms. Gibson $307,572; and Mr. Cruz: $450,024. The aggregate grant date fair value was determined in accordance with

32

Financial Accounting Standards Board Accounting Standards Codification Topic 718, Compensation — Stock Compensation (“FASB ASC Topic 718”). See Note 22 of the Consolidated Financial Statements contained in our Annual Report on Form 10-K for the year ended December 31, 2012 (“Annual Report”) for an explanation of the assumptions made in valuing these awards. For additional information about the equity awards granted in 2012, please refer to the Grants of Plan-Based Awards section of this proxy statement. For information on all outstanding equity awards as of December 31, 2012, please refer to the Outstanding Equity Awards at Fiscal Year-End table.

(4) Reflects the aggregate grant date fair value of the stock options granted to our NEOs. The aggregate grant date fair value was determined in accordance with FASB ASC Topic 718. See Note 22 of the Consolidated Financial Statements contained in our Annual Report for an explanation of the assumptions made in valuing these awards.

(5) Reflects the annual incentive earned by each NEO under the Executive Annual Incentive Plan for the applicable calendar year. For additional information about the 2012 annual incentive opportunities, please refer to the Grants of Plan-Based Awards and CD&A sections of this proxy statement.

(6) Reflects the increase in the present value of the accumulated benefits under the pension plan and the Supplemental Executive Retirement Plan (“SERP”) for the applicable calendar year. For information on these plans, please refer to the Pension Benefits table. The NEOs did not accrue any preferential or above-market earnings on non-qualified deferred compensation.

(7) Reflects the perquisites and other benefits outlined in the table below. For more information about these benefits, please refer to the CD&A.

All Other Compensation Table

Name		Financial Planning ($)(i)		Legal Fees ($)(ii)		Club Dues ($)(iii)		Tax Gross-Up ($)(iv)		Matching Contribution ($)(v)		Company Contribution ($)(vi)		Senior Executive Physical ($)(vii)		Charitable Matching Gift ($)(viii)		Severance Payment ($)(ix)		Total ($)
Mr. Lowe	2012		15,000		1,888		16,080		7,521		89,970		294,453		1,243		15,000				441,155
	2011		15,000				24,239		130,292		80,262		262,842				5,000				517,635
	2010		15,000		5,346		19,438		16,411		89,136		452,193								597,524
Mr. NeCastro	2012		10,000				1,080		5,385		45,972		110,903		2,352		5,000				180,692
	2011		10,000				1,080		207,533		39,742		100,943		2,236		5,000				366,534
	2010		10,000				2,056		9,182		42,196		141,528		2,649		5,000				212,612
Mr. Lansing	2012		10,000						4,036		47,457		152,711								214,204
	2011		10,000						5,736		41,537		126,547		2,146						185,966
	2010		10,000						7,655		43,065		145,415		2,184						208,319
Mr. Hale	2012		10,000				1,602		3,853		22,380		69,053				500				107,388
	2011		10,000				3,292		3,708		20,679		64,836								102,515
	2010		10,000				1,268		7,000		26,725		66,524				100				111,617
Ms. Gibson	2012		10,000								19,212		27,174				7,500				63,886
Mr. Cruz	2012		10,400				482		36,837		28,738		66,261		792		3,500		2,239,923		2,386,933
	2011		10,000				480		8,232		27,613		66,303								112,628
	2010		10,000				1,223		233,063		30,770		70,446								345,502

(i) Represents the amount for financial planning services.

(ii) Represents the amount for legal services related to amendments to Mr. Lowe’s employment agreement.

(iii) Represents the amount paid for dining, business and country clubs.

(iv) Represents reimbursement of taxes imposed on the financial planning benefit, non cash gifts, and with respect to Messrs. Lowe, NeCastro and Cruz their executive physicals, and with respect to Mr. Cruz his COBRA lump sum payment and Ms. Gibson her spot bonus.

(v) Represents the amount of all matching contributions earned under the Company’s 401(k) Plan and Deferred Compensation Plan.

33

(vi) Represents the amount of all age plus service contributions earned under the Company’s 401(k) Plan and Deferred Compensation Plan.

(vii) Represents the cost of the senior executive physical, if any, that is in excess of the cost of a physical covered under the Company’s general health plan.

(viii) Represents the amount of matching charitable contributions made on behalf of the executive by the Company’s matching gift program.

(ix) Represents the amount of severance paid to Mr. Cruz upon his separation from service. The payment includes cash severance of $1,920,000, COBRA lump sum $25,263, financial planning of $15,000, life insurance of $2,718 and pension bridge of $276,942.

Salary and Bonus in Proportion to Total Compensation

The NEOs generally receive 46% to 56% of their target total direct compensation in the form of base salary and cash incentive awards under the Executive Annual Incentive Plan. Please see the CD&A for a description of the objectives of the Company’s compensation program and overall compensation philosophy.

Employment Agreements

Each of the NEOs has entered into employment agreements with the Company. These employment agreements enhance retention of NEOs and also protect the Company’s interests by imposing confidentiality, noncompetition, non-solicitation and other restrictive covenants on the executives. The employment agreements establish the minimum base salary and target annual incentive opportunity for the term of the agreement. Following is a brief summary of the employment agreements.

Employment Agreement for Mr. Lowe

Mr. Lowe serves as Chairman, President and Chief Executive Officer pursuant to an employment agreement that was amended in 2012 and extends the term through December 31, 2015. During the term, Mr. Lowe is entitled to: (i) a base salary that is not less than $1,150,000 and an annual target bonus opportunity equal to no less than 130% of his salary; (ii) participate in all equity incentive, employee pension, welfare benefit plans and fringe benefit programs on a basis no less favorable than the most favorable basis provided other senior executives of the Company; (iii) payment of a lump sum equal to 3.0 times his base salary and 2.0 times his annual incentive upon termination without “cause” or for “good reason”; and (iv) reimbursement for tax and financial planning up to maximum of $15,000 per year (grossed-up for taxes), the annual membership fees and other dues associated with one country club and one luncheon club, and the costs of an annual physical examination (grossed-up for taxes).

Employment Agreement for Mr. NeCastro

Mr. NeCastro serves as Chief Financial & Administrative Officer, pursuant to an employment agreement that was amended in 2012 and extends the term through December 31, 2016. During the term, Mr. NeCastro is entitled to: (i) a base salary that is not less than $850,000 and an annual target bonus opportunity equal to no less than 80% of salary; (ii) participate in all equity incentive, employee pension, welfare benefit plans and fringe benefit programs on a basis no less favorable than the most favorable basis provided other senior executives of the Company; (iii) payment of a lump sum equal to 2.5 times his base salary and annual incentive upon termination without “cause” or for “good reason”; and (iv) reimbursement for tax and financial planning up to a maximum of $15,000 per year (grossed-up for taxes), the annual membership fees and other dues associated with one luncheon club, and the costs of an annual physical examination (grossed-up for taxes).

Employment Agreement for Mr. Lansing

Mr. Lansing serves as President, Scripps Networks, pursuant to an employment agreement entered into on March 29, 2010 that extends until December 31, 2013. The agreement was amended in 2012 to include a revised definition of “cause” and “good reason” and to revise the benefits received upon termination prior to December 31, 2013. During the term, Mr. Lansing is entitled to: (i) a base salary that is not less than $750,000

34

and an annual target bonus opportunity equal to no less than 75% of salary; (ii) participate in all equity incentive, employee pension, welfare benefit plans and fringe benefit programs on a basis no less favorable than the most favorable basis provided other senior executives of the Company; (iii) payment of a lump sum equal to 2.5 times his base salary and annual incentive upon termination without “cause” or for “good reason”, and amended to include any portion of the annual salary that would have been earned in 2013 if employment terminates prior to December 31, 2013 along with full vesting of restricted share units; and (iv) reimbursement for tax and financial planning up to a maximum of $15,000 per year (grossed-up for taxes), the annual membership fees and other dues associated with one luncheon club, and the costs of an annual physical examination (grossed-up for taxes).

Employment Agreement Mr. Hale

Mr. Hale serves as the Executive Vice President, Operations and Chief Technology Officer pursuant to an employment agreement entered into on August 8, 2011 and extends through December 31, 2014. During the term, Mr. Hale is entitled to: (i) an annual base salary that is not less than $468,000 and target annual incentive opportunity of 50%; (ii) participate in all equity incentive plans, fringe benefit plans, employee retirement, pension and welfare benefit plans available to similarly situated executives of the Company; (iii) payment of a lump sum equal to 1.5 times Mr. Hale’s base salary and annual incentive upon termination without “cause” or for “good reason” and (iv) reimbursement for tax and financial planning up to a maximum of $10,000 per year (grossed-up for taxes), the annual membership fees and other dues associated with one luncheon club, and the costs of an annual physical examination (grossed-up for taxes).

Employment Agreement Ms. Gibson

Ms. Gibson serves as the Executive Vice President, Chief Legal Officer and Corporate Secretary pursuant to a new employment agreement entered into on November 30, 2012 that extends through December 31, 2016. During the term, Ms. Gibson is entitled to: (i) an annual base salary that is not less than $500,000 and a target annual incentive opportunity of 50% of base salary; (ii) participate in all equity incentive plans, fringe benefit plans, employee retirement, welfare benefit plans available to similarly situated executives of the Company; (iii) payment of a lump sum equal to 1.5 times base salary and annual incentive upon termination without “cause” or for “good reason” and (iv) reimbursement for tax and financial planning up to a maximum of $10,000 per year (grossed-up for taxes), the annual membership fees and other dues associated with one luncheon club, and the costs of an annual physical examination (grossed-up for taxes).

Employment Agreement for Mr. Cruz

Mr. Cruz announced his resignation as Chief Legal Officer and Corporate Secretary effective November 30, 2012. In connection with his termination, the company entered into a Separation Agreement with Mr. Cruz pursuant to which, among other things, the company paid Mr. Cruz the severance benefits due under his employment agreement dated August 12, 2011 and provide that his (i) time-vested restricted share units will vest in full and without pro-ration; (ii) performance-based restricted share units will vest in full and without pro-ration, based on the extent to which the company achieves the applicable performance goals for the relevant performance period, and (iii) stock options will vest in full and without pro-ration, with all stock options held by Mr. Cruz remaining exercisable until the earlier of the date that is 90 days for options granted prior to 2011 and two years for options granted after 2010. The Separation Agreement also reaffirms the applicable ownership of works, confidentiality, non-compete, non-solicitation and non-disparagement covenants in his employment agreement and provides for a release of claims in favor of the company. For more information on Mr. Cruz’s severance payout, please refer to the “Potential Payments Upon Termination or Change in Control” section.

Please refer to the “Potential Payments Upon Termination or Change in Control” section for information regarding potential payments and benefits, if any, that each executive is entitled to receive under his/her employment agreement in connection with his/her termination of employment or change in control, along with a brief description of the applicable non-competition, non-solicitation, confidentiality and other restrictions applicable to each executive.

35

Grants of Plan-Based Awards

The following table sets forth information for each NEO regarding: (i) estimated payouts of the annual cash incentive opportunities granted by the Company during 2012, (ii) time-based and performance-based restricted share units granted during 2012, and (iii) stock options granted in 2012.

Grants of Plan-Based Awards — 2012

Name	Grant Date		Estimated Possible Payouts Under Non-Equity Incentive Plan Awards (1)						Estimated Future Payouts Under Equity Incentive Plan Awards (2)						All Other Stock Awards: Number of Units (#) (3)		All Other Option Awards: Number of Securities Underlying Options (#) (4)		Exercise or Base Price of Option Awards ($/SH) (5)		Grant Date Fair Value of Stock and Option Awards ($) (6)
			Threshold ($)		Target ($)		Maximum ($)		Threshold (#)		Target (#)		Maximum (#)
Mr. Lowe		2012		78,000		1,560,000		3,120,000
		2/16/2012								11,829		23,658		47,316								1,031,252
		2/16/2012																95,222		43.59		1,353,105
		2/16/2012														23,658						1,031,252
		8/1/2012														100,000						5,373,000
Mr. NeCastro		2012		32,600		652,000		1,304,000
		2/16/2012								5,610		11,219		22,438								489,036
		11/14/2012								0		1,687		1,687								100,039
		2/16/2012																45,153		43.59		641,624
		2/16/2012														11,219						489,036
		2/16/2012														3,442						150,037
		11/14/2012														6,746						400,038
Mr. Lansing		2012		34,000		680,000		1,360,000
		2/16/2012								5,850		11,700		23,400								510,003
		2/16/2012																47,092		43.59		669,177
		2/16/2012														11,700						510,003
		12/21/2012														45,639						1,482,869
Mr. Hale		2012		12,125		242,500		485,000
		2/16/2012								2,087		4,173		8,346								181,901
		2/16/2012																16,794		43.59		238,643
		2/16/2012														4,173						181,901
Ms. Gibson		2012		10,250		205,000		410,000
		2/16/2012								1,764		3,528		7,056								153,786
		2/16/2012																14,197		43.59		201,739
		2/16/2012														3,528						153,786
		11/14/2012														4,215						249,950
Mr. Cruz		2012		18,000		360,000		720,000
		2/16/2012								2,581		5,162		10,324								225,012
		2/16/2012																20,776		43.59		295,227
		2/16/2012														5,162						225,012

(1) Reflects the incentive opportunities granted in 2012 under the Executive Annual Incentive Plan. The award had a performance period that commenced January 1, 2012 and ended December 31, 2012. The “Threshold,” “Target” and “Maximum” columns reflect the range of potential payouts under the plan when the performance goals were established. The threshold equals 5% of the target award and the maximum equals 200% of the target award. The actual 2012 annual incentive payouts are set forth in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table of this proxy statement. For information on the applicable performance goals for each award, please refer to the CD&A.

36

(2) Reflects the performance-based restricted share units granted under the 2008 Long-Term Incentive Plan. The award has a performance period that commenced January 1, 2012 and will end on December 31, 2013 and a payout that ranges from 50% to 200%. The actual restricted share units credited to the NEOs after the end of the performance period vest 50% on each March 15, 2014 and March 15, 2015. Vesting accelerates in full upon the executive’s death, disability, retirement, termination without cause or for good reason or in the event of a change in control. Mr. NeCastro received an additional 1,687 award that vests on December 31, 2016 subject to achievement of performance goals. Vesting accelerates in full upon his death, disability, termination without cause or for good reason or in the event of a change in control. The NEOs have no right to vote the share units until they are vested; but they receive dividend equivalents as dividends are paid on the underlying shares during the vesting period. For information on the applicable performance goals and performance period for the award, please refer to the CD&A.

(3) Reflects the restricted share units granted under the 2008 Long-Term Incentive Plan. The units will vest in three annual installments beginning on the first anniversary of the date of grant for so long as the executive remains employed by the Company. Vesting accelerates in full upon the executive’s death, disability or retirement, or in the event of a change in control, and vesting accelerates on a pro-rated basis upon a termination without cause or for good reason. Also reflects retention grants awarded to Messrs. Lowe, NeCastro and a promotional grant awarded to Ms. Gibson in addition to the annual grant. Mr. Lowe was awarded 100,000 restricted share units, Mr. NeCastro was awarded 3,442 and 6,746 restricted share units and Ms. Gibson was awarded 4,215 restricted share units. The additional awards vest as follows: 50% on each of February 17, 2012 and February 17, 2013. Vesting accelerates in full upon death, disability, retirement or in the event of a change in control, and vesting accelerates on a pro-rated basis for termination without cause or for good reason. With respect to Mr. Lansing, the company modified a 2010 award in connection with his employment agreement that was amended on December 21, 2012. The modification charge is included in this table. The NEOs have no right to vote the share units until they are vested; but they receive dividend equivalents as dividends are paid on the underlying shares during the vesting period.

(4) Reflects the number of shares that may be issued to the NEOs on exercise of stock options granted by the Company in 2012. These stock options vest in three annual installments beginning on the first anniversary of the date of grant. Vesting accelerates in full upon the executive’s death, disability, retirement, or in the event of a change in control, and vesting accelerates on a pro-rated basis upon a termination without cause or for good reason.

(5) Reflects the exercise price of each stock option reported in the table, which equaled the closing market price of the underlying option shares on the date of grant.

(6) Reflects the grant date fair value, as determined in accordance with FASB ASC Topic 718, of each equity award listed in the table. See Note 22 of the Consolidated Financial Statements contained in our Annual Report for an explanation of the assumptions used in the valuation of these awards.

37

Outstanding Equity Awards at Fiscal Year End

The following table sets forth information for each NEO with respect to (i) each option to purchase Company shares that had not been exercised and remained outstanding as of December 31, 2012, (ii) each award of Company restricted share units that had not vested and remained outstanding as of December 31, 2012, and (iii) each award of Company performance-based restricted share units that had not vested and remained outstanding as of December 31, 2012.

			Option Awards								Stock Awards
Name	Grant Date		Number of Securities Underlying Unexercised Options (#)(1) Exercisable		Number of Securities Underlying Unexercised Options (#)(2) Unexercisable		Option Exercise Price ($)(3)		Option Expiration Date		Number of Shares or Units of Stock That Have Not Vested (#)(4)		Market Value of Shares or Units of Stock That Have Not Vested ($)(5)		Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#)(6)		Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)(5)
Mr. Lowe		2/22/2007		133,875				45.59		2/21/2015
		2/21/2008		133,875				39.80		2/20/2016
		2/19/2009		218,466				20.48		2/18/2017
		2/18/2010		68,764		34,383		39.44		2/17/2018
		2/17/2011		26,364		52,726		53.17		2/16/2019
		2/16/2012				95,222		43.59		2/15/2020
Total				581,344		182,331						168,090		9,735,773		47,316		2,740,543
Mr. NeCastro		2/18/2010		31,963		15,982		39.44		2/17/2018
		2/17/2011		12,383		24,765		53.17		2/16/2019
		2/16/2012				45,153		43.59		2/15/2020
Total				44,346		85,900						114,251		6,617,418		24,125		1,397,320
Mr. Lansing		2/18/2010				16,309		39.44		2/17/2018
		2/17/2011		12,944		25,882		53.17		2/16/2019
		2/16/2012				47,092		43.59		2/15/2020
Total				12,944		89,283						76,016		4,402,847		23,400		1,355,328
Mr. Hale		2/21/2008		26,775				39.80		2/20/2016
		2/18/2010		12,230		6,116		39.44		2/17/2018
		2/17/2011		4,674		9,347		53.17		2/16/2019
		2/16/2012				16,794		43.59		2/15/2020
Total				43,679		32,257						10,563		611,809		8,346		483,400
Ms. Gibson		2/18/2010				1,548		39.44		2/17/2018
		3/29/2010				3,289		44.07		2/17/2018
		2/17/2011		3,845		7,689		53.17		2/16/2019
		2/16/2012				14,197		43.59		2/15/2020
Total				3,845		26,723						13,463		779,777		7,056		408,684
Mr. Cruz
Total				0		0						0		0		10,324		597,966

(1) Reflects the number of shares underlying the outstanding stock options that have vested as of December 31, 2012.

38

(2) Reflects the number of shares underlying the outstanding stock options that have not vested as of December 31, 2012. The regular vesting dates for each unexercisable stock option award are as follows:

Name	Grant Date		Total Number of Unvested Stock Options Outstanding		Vesting Date
Mr. Lowe		2/18/2010		34,383	34,383 on 2/18/2013
		2/17/2011		52,726	26,363 on 2/17/2013 and 2/17/2014
		2/16/2012		95,222	31,741 on 2/16/2013 and 2/16/2014; 31,740 on 2/16/2015
		Total		182,331
Mr. NeCastro		2/18/2010		15,982	15,982 on 2/18/2013
		2/17/2011		24,765	12,383 on 2/17/2013; 12,382 on 2/17/2014
		2/16/2012		45,153	15,051 on 2/16/2013, 2/16/2014 and 2/16/2015
		Total		85,900
Mr. Lansing		2/18/2010		16,308	16,308 on 2/18/2013
		2/17/2011		25,883	12,942 on 2/17/2013; 12,941 on 2/17/2014
		2/16/2012		47,092	15,698 on 2/16/2013; 15,697 on 2/16/2014 and 2/16/2015
		Total		89,283
Mr. Hale		2/18/2010		6,116	6,116 on 2/18/2013
		2/17/2011		9,347	4,674 on 2/17/2013; 4,673 on 2/17/2014
		2/16/2012		16,794	5,598 on 2/16/2013, 2/16/2014 and 2/16/2015
		Total		32,257
Ms. Gibson		2/18/2010		1,548	1,548 on 2/18/2013
		3/29/2010		3,289	3,289 on 2/18/2013
		2/17/2011		7,689	3,845 on 2/17/2013; 3,844 on 2/17/2014
		2/16/2012		14,197	4,733 on 2/16/2013; 4,732 on 2/16/2014 and 2/16/2015
		Total		26,723
Mr. Cruz
		Total		0

(3) The exercise price equaled the fair market value per share of the underlying option shares on the date of grant.

39

(4) Reflects the number of restricted share units outstanding as of December 31, 2012. The vesting dates for each outstanding restricted share or share unit award are as follows:

Name	Grant Date		Total Number of Restricted Shares or Restricted Share Units Outstanding		Vesting Date
Mr. Lowe		2/18/2010		23,555	23,555 on 3/15/2013
		2/17/2011		12,413	6,207 on 2/17/2013 and 6,206 on 2/17/2014
		2/17/2011		8,464	8,464 on 2/17/2013
		2/16/2012		23,658	7,886 on 2/16/2013, 2/16/2014, and 2/16/2015
		8/1/2012		100,000	25,000 on 8/1/2013 and 8/1/2014; 50,000 on 8/1/2015
		Total		168,090
Mr. NeCastro		2/18/2010		10,949	10,949 on 3/15/2013
		3/29/2010		76,065	19,016 on 3/29/2013 and 3/29/2014; 38,033 on 3/29/2015
		2/17/2011		5,830	2,915 on 2/17/2013 and 2/17/2014
		2/16/2012		11,219	3,740 on 2/16/2013 and 2/16/2014; 3,739 on 2/16/2015
		2/16/2012		3,442	1,721 on 2/16/2013 and 2/16/2014
		11/14/2012		6,746	6,746 on 12/31/2016
		Total		114,251
Mr. Lansing		2/18/2010		11,172	11,172 on 3/15/2013
		3/29/2010		45,639	7,607 on 3/29/2014 and 38,032 on 3/29/2015*
		2/17/2011		6,094	3,047 on 2/17/2013 and 2/17/2014
		2/17/2011		1,411	1,411 on 2/17/2013
		2/16/2012		11,700	3,900 on 2/16/2013, 2/16/2014, and 2/16/2015
		Total		76,016
Mr. Hale		2/18/2010		4,190	4,190 on 3/15/2013
		2/17/2011		2,200	1,100 on 2/17/2013 and 2/17/2014
		2/16/2012		4,173	1,391 on 2/16/2013, 2/16/2014, and 2/16/2015
		Total		10,563
Ms. Gibson		2/18/2010		1,061	1,061 on 3/15/2013
		3/29/2010		2,849	2,849 on 3/15/2013
		2/17/2011		1,810	905 on 2/17/2013 and 2/17/2014
		2/16/2012		3,528	1,176 on 2/16/2013, 2/16/2014 and 2/16/2015
		11/14/2012		4,215	1,405 on 2/16/2013, 2/16/2014 and 2/16/2015
		Total		13,463
Mr. Cruz		Total		0

(5) The value was calculated using the closing market price of our Class A Common Shares on December 31, 2012 ($57.92 per share).

(6) Reflects the number of performance-based restricted share units which are unearned or unvested and reported assuming threshold performance as of December 31, 2012.

40

Option Exercises and Stock Vested

The following table sets forth information for each NEO with respect to the exercise of options to purchase shares of Company stock during 2012, and the vesting of Company restricted share unit awards during 2012.

Option Exercises and Stock Vested — 2012

	Option Awards				Stock Awards
Name	Number of Shares Acquired on Exercise (#)		Value Realized on Exercise ($)		Number of Shares Acquired on Vesting (#)		Value Realized on Vesting ($)(1)
Mr. Lowe		468,563		5,110,652		67,586		3,141,381
Mr. NeCastro		107,713		4,183,876		28,673		1,343,233
Mr. Lansing		125,701		4,156,603		57,999		3,043,239
Mr. Hale		52,029		1,729,758		10,977		514,284
Ms. Gibson		9,672		154,366		4,528		236,293
Mr. Cruz		116,811		2,858,734		27,710		1,443,566

(1) Reflects the product of the number of restricted share units that vested and the closing price per share on the vesting date.

Pension Benefits

The following table sets forth information regarding the pension benefits for each NEO.

Pension Benefits Table — 2012

Name	Plan Name	Number of Years Credited Service (#)(1)		Present Value of Accumulated Benefit ($)(1)		Payments During Last Fiscal Year ($)
Mr. Lowe	Scripps Pension Plan		29.67		1,260,397		0
	SERP		29.67		13,289,365		0
Mr. NeCastro	Scripps Pension Plan		7.67		251,592		0
	SERP		7.67		1,193,179		0
Mr. Lansing	Scripps Pension Plan		14.42		455,925		0
	SERP		14.42		2,274,794		0
Mr. Hale	Scripps Pension Plan		15.75		480,036		0
	SERP		15.75		995,148		0
Ms. Gibson(2)	Scripps Pension Plan		0.00		0		0
	SERP		0.00		0		0
Mr. Cruz	Scripps Pension Plan		5.75		181,838		0
	SERP		5.75		591,443		0

(1) The number of years of credited service was frozen as of December 31, 2009. The present value of accumulated benefits was calculated as of December 31, 2012 using the same assumptions included in the Annual Report, except that (i) no pre-retirement decrements were assumed and (ii) a retirement age of 62 (the earliest age for unreduced retirement) was assumed. The assumptions included in the Annual Report and these present values of accumulated benefits include the discount rates as of December 31, 2012 are 3.3% for the Pension Plan and 2.76% for the SERP. Similarly, the discount rates as of December 31, 2011 were 3.94% for the Pension Plan and 3.59% for SERP.

(2) Ms. Gibson was hired after the pension plan was frozen.

41

Description of Retirement Plans

Pension Plan

The Company Pension Plan (the “Pension Plan”) as described below was in effect through December 31, 2012. The Pension Plan was a tax-qualified pension plan covering substantially all eligible employees. The Pension Plan was transitionally frozen effective December 31, 2009. The material terms and conditions of the Pension Plan as they pertained to the NEOs in 2012 included the following:

Benefit Formula:    Subject to applicable Internal Revenue Code limits on benefits, the monthly normal retirement benefit is equal to 1% of the participant’s average monthly compensation up to an integration level plus 1.25% of the participant’s average monthly compensation in excess of the integration level, multiplied by the participant’s years of service as of December 31, 2009. The integration level is the average of the Social Security taxable wage bases for the thirty-five years prior to the participant’s termination (or disability, if applicable). Average monthly compensation is the monthly average of the compensation earned during the five consecutive years in the eleven years before termination for which the participant’s compensation was the highest.

Compensation:    Subject to the applicable Internal Revenue Code limit ($250,000 for 2012), compensation includes salary, annual incentives, and amounts deferred pursuant to the SNI 401K Savings Plan and the Company Flex Plan.

Normal Retirement:    A participant is eligible for a normal retirement benefit based on the benefit formula described above if his employment terminates on or after age 65.

Early Retirement:    A participant is eligible for an early retirement benefit if his employment terminates on or after age 55 and he has completed 10 years of service. The early retirement benefit is equal to the normal retirement benefit described above, reduced by 0.4167% for each month the benefit commences before age 62. Messrs. Lowe, NeCastro, and Lansing are the only NEO’s currently eligible for an early retirement benefit. The Company does not grant extra years of service to any NEO under the Pension Plan.

Deferred Vested Benefits:    A participant who is not eligible for a normal or early retirement benefit but has completed five years of service is eligible for a vested retirement benefit. Participants who terminate employment after December 31, 2009 or whose benefit is $10,000 or less, may elect to receive their benefit immediately in the form of a lump sum payment. Otherwise, such benefit is payable on or after age 55 subject to a reduction before age 65.

Form of Benefit Payment:    The benefit formula calculates the amount of benefit payable in the form of a monthly life annuity (which is the normal form of benefit for an unmarried participant). The normal form of payment for a married participant is a joint and 100% survivor annuity, which provides a reduced monthly amount for the participant’s life with the surviving spouse receiving the same monthly amount for life. Other optional forms of payment include a lump sum, joint and 50% or 100% survivor annuity (which provides a reduced monthly amount for the participant’s life with the survivor receiving 50% or 100% of the monthly amount for life), or a monthly life annuity with a 10-year certain or 5-year certain guarantee (which provides a reduced monthly amount for the participant’s life and, if the participant dies within 10 or 5 years of benefit commencement, equal payments to a designated beneficiary for the remainder of the 10-year or 5-year certain period, as applicable).

All forms of benefit payment are the actuarially equivalent of the monthly life annuity form.

SERP

The Company Supplemental Executive Retirement Plan (“SERP”) was intended to attract and retain executive talent by supplementing benefits payable under the Pension Plan. The SERP was amended effective January 1, 2010 in connection with the transitional freeze of the Pension Plan. The material terms and conditions of the SERP as they pertained to the NEOs in 2012 included the following:

Eligibility:    An executive generally is eligible to participate in the SERP if he qualifies for a Pension Plan benefit that was limited by application of the Internal Revenue Code limits on compensation and benefits.

42

Benefit Formula:    The SERP benefit is equal to the difference between the Pension Plan benefit calculated using the SERP definition of compensation and the actual Pension Plan benefit plus a 1.45% gross up for the employee Medicare tax. Compensation includes all compensation included under the Pension Plan (without application of the IRS limit described under the Pension Plan).

Benefit Entitlement:    A participant becomes entitled to a SERP benefit upon termination. The benefit is paid in a single lump sum in the 7th month following termination.

Nonqualified Deferred Compensation

The following table sets forth information regarding the nonqualified deferred compensation for each NEO as of December 31, 2012:

Name	Executive Contributions in Last FY ($)(1)		Registrant Contributions in Last FY ($)(2)		Aggregate Earnings in Last FY ($)		Aggregate Withdrawals/ Distributions ($)		Aggregate Balance at Last FYE ($)(3)
Mr. Lowe		164,939		357,638		802,666		0		5,352,679
Mr. NeCastro		76,944		135,142		116,923		0		1,462,694
Mr. Lansing		79,913		173,260		190,214		0		1,761,954
Mr. Hale		29,760		64,242		82,636		0		1,010,594
Ms. Gibson		32,420		28,733		7,303		0		141,069
Mr. Cruz		42,476		67,035		43,476		0		592,022

(1) Represents the base salary and annual incentive deferred by each NEO during 2012. The deferrals are included in the amounts reflected in the Salary and Non-Equity Incentive Plan Compensation columns of the Summary Compensation Table.

(2) Represents the matching and age plus service contributions credited to each NEO during 2012. These contributions are included in the All Other Compensation column of the Summary Compensation Table.

(3) The aggregate balance as of December 31, 2012 for each NEO includes the following amounts that were previously earned and reported as compensation on the 2006 through 2011 Summary Compensation Tables:

Name	Salary Deferred ($)		Annual Incentive Deferred ($)		Matching Contributions ($)		Age + Service ($)		Restricted Share Units ($)
Mr. Lowe		325,258		197,797		261,528		669,380		394,200
Mr. NeCastro		298,164		177,413		114,505		199,440
Mr. Lansing		432,997		75,604		120,810		227,134
Mr. Hale		70,829		89,728		55,277		80,005
Ms.Gibson		0		0		0		0
Mr. Cruz		118,926		123,322		75,988		99,398

Description of Executive Deferred Compensation Plan

Each NEO is eligible to defer up to 50% of his/her pre-tax base salary and up to 100% of his/her pre-tax annual incentive compensation under the terms of the Executive Deferred Compensation Plan. The plan is available to a select group of highly compensated employees and is informally funded. Each participant is also entitled to a 50% matching credit on base salary deferrals, up to 6% of base salary over the applicable Internal Revenue Code limit ($250,000 for 2012), and any annual incentive deferrals. Under the Deferred Compensation Plan, “excess” age and service credits are made on behalf of participants whose age and service contributions under the 401K Plan are subject to limits imposed by the IRS. Payments from the Executive Deferred Compensation Plan are made in cash at certain future dates specified by participants or upon earlier termination of employment or death. In general, payments are made in the form of a lump sum or in monthly installments of 5,

43

10 or 15 years, as elected by the participants, and are automatically accelerated and paid in a lump sum in the event of a termination of employment within two years following a change in control of the Company. The “excess” age and service credits are paid in cash in a single lump sum. The deferred compensation is credited with earnings, gains and losses in accordance with deemed investment elections made by participants from among various crediting options established by the Company from time to time. Participants are permitted to change their deemed investment elections daily. For 2012, the investment options tracked returns under publicly available and externally managed investment funds such as mutual funds.

Potential Payments Upon Termination or Change in Control

The Company has entered into certain agreements and maintains certain plans and arrangements that require it to pay or provide compensation and benefits to its NEOs in the event of certain terminations of employment or a change in control. The estimated amount payable or provided to each NEO in each situation is summarized below. These estimates are based on the assumption that the various triggering events occurred on the last day of 2012, along with other material assumptions noted below. The actual amounts that would be paid to a NEO upon termination or a change in control can only be determined at the time the actual triggering event occurs.

The estimated amount of compensation and benefits described below does not take into account compensation and benefits that a NEO has earned prior to the applicable triggering event, such as equity awards that had previously vested in accordance with their terms, or vested benefits otherwise payable under the retirement plans and programs (unless those benefits are enhanced or accelerated). As a result, it does not provide information on the payout of the 2012 annual incentive, as this award was earned as of December 31, 2012 in accordance with its terms, regardless of whether the executive terminated employment or a change in control occurred on that date. Please refer to the “Outstanding Equity Awards at Fiscal Year-End” table for a summary of each NEO’s vested equity awards, the “Pension Benefits” table for a summary of each NEO’s vested pension benefit, and the “Nonqualified Deferred Compensation” table for a summary of each NEO’s deferred compensation balance. Please see the “Summary Compensation” table for the annual incentive earned by the NEO in 2012.

Voluntary Termination for “Good Reason” or Involuntary Termination without “Cause”

Employment Agreement for Mr. Lowe

Under Mr. Lowe’s employment agreement, if the Company terminates the agreement without “cause” or the executive terminates it for “good reason” (other than within two years following a change in control), he is entitled to a lump sum payment equal to: (i) 3.0 times his annual salary and 2.0 times his target annual incentive; (ii) the pro-rated annual incentive opportunity for the year based on actual performance; (iii) 24 months of the COBRA premium in effect at the time of termination for continued medical coverage; (iv) full vesting of all equity awards, with the options remaining exercisable for the remainder of the original term, except that any outstanding performance-based restricted shares granted with a performance period commencing after January 1, 2009 will only become fully vested at the end of the applicable performance period, and then only to the extent that the Company achieved the applicable performance goals for that performance period; and (v) continued life insurance coverage until the end of the term.

Other Employment Agreements

Under the employment agreements for each Messrs. NeCastro and Lansing, if the Company terminates the agreement without “cause” or the executive terminates it for “good reason” (other than within two years following a change in control), he is entitled to a lump sum payment equal to: (i) 2.5 times the executive’s annual salary and target annual incentive; and in the case of Mr. Lansing, he would also receive the portion of his annual base salary in effect on his termination date through December 31, 2013 if his termination date occurs prior to December 31, 2013; (ii) the pro-rated annual incentive opportunity for the year based on actual performance; (iii) 18 months of the COBRA premium in effect at the time of termination for continued medical coverage; (vi) full vesting of restricted stock awards; and (v) continued life insurance coverage until the end of the term.

Under the employment agreements for Mr. Hale and Ms. Gibson, if the Company terminates the agreement without “cause” or the executive terminates it for “good reason” (other than within two years following a change in control), each of them is entitled to a lump sum payment equal to (i) 1.5 times the executive’s annual salary

44

and target annual incentive; (ii) the pro-rated annual incentive opportunity for the year based on actual performance; (iii) for Mr. Hale, the value of the additional accruals under the pension plan and SERP for the period from the date of termination through the date the executive would have reached age 55 with at least 10 years of service and additional nonelective contributions to the 401K Savings Plan and Deferred Compensation Plan for the same period; (iv) 18 months of the COBRA premium in effect at the time of termination for continued medical coverage; and (v) continued life insurance coverage for 1.5 years following the date of termination.

For purposes of each of these employment agreements, the term “cause” generally includes embezzlement, fraud or a felony; unauthorized disclosure of confidential information; a material breach of the agreement; gross misconduct or gross neglect of duties; failure to cooperate with an internal or regulatory investigation; or a violation of the Company’s written conduct policies or ethics code. The term “good reason” generally includes a material reduction in duties or compensation; relocation outside principal place of employment; or a material breach of the employment agreement by the Company.

In exchange for the benefits described above, each of the executives agrees not to (i) disclose the Company’s confidential information; (ii) compete against the Company for 6 months after termination (12 months if terminated for “cause”); (iii) solicit the Company’s employees or customers for 12 months after termination; or (iv) disparage the Company for 12 months after termination.

Termination without Cause or for Good Reason(6)	Mr. Lowe		Mr. NeCastro		Mr. Lansing		Mr. Hale		Ms. Gibson
Cash Severance		7,000,000		3,825,000		4,675,000		1,091,250		1,125,000
Equity
Restricted Share/Units(1)		9,735,773		6,617,418		4,402,847		228,842		207,527
Performance Based Restricted Share Units(2)		1,370,271		747,516		677,664		483,400		408,684
Unexercisable Options(3)		2,250,396		1,060,024		1,099,163		163,564		137,494
Sub-Total		13,356,440		8,424,957		6,179,674		875,806		753,705
Other Benefits
Health & Welfare(4)		34,845		27,327		22,133		14,888		21,164
Retirement(5)		0		0		0		235,379		0
Sub-Total		34,845		27,327		22,133		250,267		21,164
Total		20,391,286		12,277,284		10,876,807		2,217,323		1,899,868

(1) Represents the product of (i) the number of restricted share or unit awards outstanding as of December 31, 2012, multiplied by (ii) $57.92 per share (the closing market price of our Class A Common Shares on December 31, 2012). These will vest on a pro-rated basis for Mr. Hale and Ms. Gibson.

(2) Represents the target number of performance-based restricted share unit awards granted in 2011 and 2012. These will vest in full subject to actual performance results for the applicable period.

(3) Represents for each option, the excess of the fair market value of the underlying shares on December 31, 2012 over the exercise price. These will vest on a pro-rated basis for Mr. Hale and Ms. Gibson.

(4) Represents premiums for continued medical, dental and life insurance coverage.

(5) For Mr. Hale this represents the Defined Benefit (Pension and SERP) amounts for the time from the date of termination through the date he would have attained age 55 with at least 10 years of service.

(6) For all NEOs other than Mr. Lowe, the payment for termination as a result of non-renewal of their employment agreement is the same as for termination without Cause or for Good Reason. Mr. Lowe receives the full vesting of his outstanding equity awards, medical and dental benefits for 24 months and life insurance through the end of the term.

45

Death or Disability

Employment Agreement for Mr. Lowe

Under Mr. Lowe’s employment agreement, if he dies or suffers a “permanent disability,” the executive, his estate and/or his family become entitled to the following benefits:

• A lump sum payment equal to 2.0 times annual salary (subject to reduction for any proceeds received under any life insurance policy or the Company’s disability plans).

• In the event of permanent disability, annual payments equal to 60% of his base salary, commencing on the second anniversary of his disability and ending at age 65.

• Continued medical and dental benefits for two years (29 months in the case of disability).

• A lump sum payment equal to a pro-rated target annual incentive from January 1 of the year of death or disability through the first anniversary of that event.

The term “permanent disability” means the executive’s inability, due to physical or mental incapacity, to substantially perform his duties and responsibilities under his employment agreement for a period of 150 consecutive days as determined by a medical doctor selected by the executive and the Company.

Other Employment Agreements

Under the employment agreements for each of Messrs. NeCastro and Lansing, if the executive dies or becomes disabled (as defined under and covered by the Company disability plan), the executive (or his estate) would receive a lump sum payment equal to (i) 1.0 times the executive annual salary and target annual incentive. Both Mr. NeCastro and Mr. Lansing receive 18 months of COBRA for medical and dental as a lump sum grossed up for taxes.

Under the employment agreements for each of Mr. Hale and Ms. Gibson, if the executive dies or becomes disabled (as defined under and covered by the Company disability plan), the executive (or their estate) would receive a lump sum payment equal to: (i) 1.5 times the executive’s annual salary and 1.0 times the target annual incentive; (ii) the pro-rated annual incentive opportunity for the year based on actual performance; (iii) for Mr. Hale, the value of the additional accruals under the pension plan and SERP for the period from the date of termination through the date the executive would have reached age 55 with at least 10 years of service; (iv) 18 months of the COBRA premium in effect at the time of termination for such coverage; and (v) continued life insurance for 1.5 years following the date of termination.

46

Long-Term Incentive Plan

If a NEO dies or becomes disabled, any equity awards issued under the Company’s Long-Term Incentive plan will become fully vested, and in the case of stock options, be exercisable until their expiration date.

Termination Due to Death or Disability	Mr. Lowe				Mr.  NeCastro Either		Mr. Lansing Either		Mr. Hale				Ms. Gibson Either
	Death		Disability						Death		Disability
Cash Severance		4,125,000		4,125,000		1,530,000		1,530,000		1,091,250		1,091,250		1,125,000
Equity
Restricted Share/Units(1)		9,735,773		9,735,773		6,617,418		4,402,847		611,809		611,809		779,777
Performance Based Restricted Share Units(2)		1,370,271		1,370,271		747,516		677,664		241,700		241,700		204,342
Unexercisable Options(3)		2,250,396		2,250,396	$	1,060,024	$	1,099,163	$	398,080	$	398,080	$	314,125
Sub-Total		13,356,440		13,356,440		8,424,957		6,179,674		1,251,589		1,251,589		1,298,244
Other Benefits
Health & Welfare(4)		17,496		1,708,641		20,313		20,313		14,888		14,888		21,164
Retirement(5)		0		0		0		0		277,451		235,379		0
Sub-Total		17,496		1,708,641		20,313		20,313		292,339		250,267		21,164
Total		17,498,936		19,190,081		9,975,270		7,729,987		2,635,178		2,593,106		2,444,408

(1) Represents the product of: (i) the number of restricted share or unit awards outstanding as of December 31, 2012, multiplied by (ii) $57.92 per share (the closing market price of the Class A Common Shares on December 31, 2012).

(2) Represents the target number of performance based restricted share unit awards granted in 2011 and 2012. These will vest in full subject to actual performance results for the applicable period.

(3) Represents for each option, the excess of the fair market value of the underlying shares on December 31, 2012 over the exercise price.

(4) Represents the premiums for continued medical and dental insurance coverage and with respect to Mr. Lowe, includes his executive disability benefit.

(5) Benefit amount which would be payable to the participant’s surviving spouse if the participant commenced benefit immediately prior to death in the form of a 100% qualified joint and survivor annuity.

47

Change in Control

Upon a change in control, all outstanding equity awards held by the NEOs will vest, with the options remaining exercisable for the remainder of the original terms. A change in control generally means (i) the acquisition of a majority of the Company’s common voting shares by someone other than The Edward W. Scripps Trust or a party to the Scripps Family Agreement; (ii) the disposition assets accounting for 90% or more of the Company’s revenues, unless the Trust or the parties to the Scripps Family Agreement have a direct or indirect controlling interest in the acquiring entity, or (iii) with respect to Mr. Lowe only, a change in the membership of the Company’s board of directors, such that the current incumbents and their approved successors no longer constitute a majority.

Change in Control (Single Trigger)	Mr. Lowe		Mr. NeCastro		Mr. Lansing		Mr. Hale		Ms. Gibson
Equity
Restricted Share/Units(1)		9,735,773		6,617,418		4,402,847		611,809		779,777
Performance-Based Restricted Share Units(2)		1,370,271		747,516		677,664		241,700		204,342
Unexercisable Options(3)		2,250,396		1,060,024		1,099,163		398,080		314,125
Total		13,356,440		8,424,958		6,179,674		1,251,589		1,298,244

(1) Represents the product of (i) the number of restricted share or unit awards outstanding as of December 31, 2012 multiplied by (ii) $57.92 per share (the closing market price of the Class A Common Shares on December 31, 2012).

(2) Represents the product of (i) the target number of performance-based restricted share unit awards outstanding as of December 31, 2012 multiplied by (ii) $57.92 per share (the closing market price of the Class A Common Shares on December 31, 2012).

(3) Represents for each option, the excess of the fair market value of the underlying shares on December 31, 2012 over the exercise price.

Qualifying Termination Following a Change in Control

Senior Executive Change in Control Plan

Each NEO participates in the Senior Executive Change in Control Plan. Under this plan, if the executive’s employment is terminated by the Company other than for “cause,” death or disability or if the executive resigns for “good reason,” within two years after a “change in control,” then the Company or its successor will be obligated to pay or provide the following benefits:

• A lump sum payment equal to 3.0 times for Mr. Lowe, 2.5 times for Messrs. NeCastro and Lansing, 2.0 times for Mr. Hale and Ms. Gibson of the executive’s annual base salary and annual incentive. For this purpose, annual incentive generally means the greater of (i) target in the year of termination or (ii) the highest annual incentive earned in the prior three years.

• Continued medical, dental, disability, life and accidental death insurance coverage for 36 months for Mr. Lowe, 30 months for Messrs. NeCastro and Lansing, 24 months for Mr. Hale and Ms. Gibson.

• A lump sum payment equal to the actuarial value of the additional benefits under the Company’s qualified and supplemental defined benefit plans and defined contribution plans the executive would have received if his/her age and years of service at the time of termination were increased by 3.0 years for Mr. Lowe, 2.5 years for Messrs. NeCastro, and Lansing, and 2.0 years for Ms. Gibson (supplemental defined contribution plan only) and Mr. Hale. Mr. Hale will be treated as if he had attained at least age 55 with 10 years of service on the date of termination for purposes of calculating his retirement benefits.

• A tax gross-up for any excise taxes imposed on excess parachute payments.

Under the change in control plan, the terms “cause” generally includes a commission of a felony or an act that impairs the Company’s reputation; willful failure to perform duties; or breach of any material term, provision or condition of employment. The term “good reason” generally includes a reduction in compensation or duties; relocation outside of principal place of employment; or a material breach of the employment terms by the Company.

48

In addition to the benefits under the Executive Change in Control Plan, Mr. Lowe’s employment agreement provides that he is entitled to receive reasonable outplacement services for a period of 18 months as well as reimbursement for reasonable legal expenses (up to $75,000) if he is required to enforce the agreement in the event of a qualifying termination following a change in control.

In exchange for these benefits, the executives agree not to compete against the Company or its successors, or solicit their employees, customers, vendors or advertisers for a period of one year after termination.

Executive Annual Incentive Plan

Under the Executive Annual Incentive Plan, in the event that a participant’s employment terminates within one year of a “change in control,” the Company or its successor would be required to pay a lump sum amount to the participant equal to the target annual incentive opportunity for the performance period in which the termination occurs.

Change in Control (Double Trigger)	Mr. Lowe		Mr. NeCastro		Mr. Lansing		Mr. Hale		Ms. Gibson
Cash Severance		9,213,627		3,803,833		3,838,770		1,518,298		1,433,618
Other Benefits
Health & Welfare(1)		46,359		40,790		40,957		21,779		30,290
Legal Expense		75,000
Outplacement		50,000
Tax Gross-Ups(2)										679,119
Retirement(3)		2,226,943		713,311		1,173,865		374,247		64,513
Sub-Total		2,398,302		754,101		1,214,822		396,026		773,922
Total(4)		11,611,929		4,557,934		5,053,592		1,914,324		2,207,540

(1) This amount represents premiums for continued medical, dental, vision, disability and life insurance.

(2) Section 280G of the Internal Revenue Code applies if there is a change in control of the Company, compensation is paid to an NEO as a result of the change in control (“parachute payments”), and the present value of the parachute payments is 300% or more of the executive’s “base amount,” which equals his average W-2 income for the five-calendar-year period immediately preceding the change in control (e.g., 2007-2011 if the change in control occurs in 2012). If Section 280G applies, then the NEO is subject to an excise tax equal to 20% of the amount of the parachute payments in excess of his base amount (the “excess parachute payments”), in addition to income and employment taxes. Moreover, the Company is denied a federal income tax deduction for the excess parachute payments. The amounts in the tax gross-ups row reflect a tax gross-up for the excise and related taxes, as required under the terms of the arrangements described above. The amounts are merely estimates based on the following assumptions: (i) an excise tax rate of 20% and a combined federal, state and local income and employment tax rate of 35% for Messrs. Lowe, NeCastro, Lansing, and Hale and Ms. Gibson (ii) no amounts were allocated to the non-solicitation or non competition covenants contained in the Executive Change in Control Pan.

(3) Represents the actuarial present value of continued pension and defined contribution benefits, calculated using the pension plan’s provisions for a lump sum payment on January 1, 2012, including a 3.33% interest rate. The assumptions are included in the Annual Report, except that (i) no pre-retirement decrements were assumed and (ii) a retirement age of 62 (the earliest age for unreduced retirement) was assumed. For Messrs. NeCastro, Lansing, and Hale, this amount represents the Defined Benefit (Pension and SERP) amounts for the time from the date of termination through the date each would have attained age 55 with at least 10 years of service.

(4) These amounts are in addition to the payments and benefits described under the “Change in Control” caption, above.

49

Retirement

Messrs. Lowe, NeCastro and Lansing are eligible for retirement as of December 31, 2012. Under each of their employment agreements, if they voluntarily terminate employment with the Company, all outstanding equity awards granted pursuant to their employment agreement will vest with the options remaining exercisable for the remainder of the original terms. Their performance-based restricted share units will be earned subject to actual performance results for the applicable period.

	Mr. Lowe		Mr. NeCastro		Mr. Lansing
Termination Due to Retirement
Equity
Restricted Share/Units(1)		9,735,773		6,617,418		4,402,847
Performance-Based Restricted Share Units(2)		1,370,271		747,516		677,664
Unexercisable Options(3)		2,250,396		1,060,024		1,099,163
Total		13,356,440		8,424,958		6,179,674

(1) Represents the product of: (i) the number of restricted share or unit awards outstanding as of December 31, 2012, multiplied by (ii) $57.92 per share (the closing market price of the Class A Common Shares on December 31, 2012).

(2) Represents the product of (i) the target number of performance-based restricted share unit awards outstanding as of December 31, 2012 multiplied by (ii) $57.92 per share (the closing market price of the Class A Common Shares on December 31, 2012). These are earned subject to actual performance results for the applicable period.

(3) Represents for each option, the excess of the fair market value of the underlying shares on December 31, 2012, over the exercise price.

Actual Termination Payments made to Mr. Cruz

The following table sets forth information regarding the payments made to Mr. Cruz upon his separation from the company.

Mr. Cruz Actual Termination Payment	As Paid
Cash Severance		1,920,000
Other Benefits
Health & Welfare(1)		27,981
Pension Enhancement(2)		276,942
Financial Planning		15,000
Sub-Total		319,923
Total		2,239,923

(1) First 18 months of COBRA medical and dental coverage, final 6 months will be paid in monthly installments when premiums are due and payable

(2) Pension Enhancement benefit paid per terms of employment agreement

50

Equity Compensation Plan Information

The following table summarizes information, as of December 31, 2012, relating to equity compensation plans of the Company pursuant to which grants of options, restricted stock units or other rights to acquire shares of the Company’s common stock may be granted from time to time.

Plan Category	Number of securities to be issued upon exercise of outstanding options, warrants and rights (a)			Weighted-average exercise price of outstanding options, warrants and rights (b)			Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a)) (c)
Equity compensation plans approved by security holders(1)		4,515,344	(2)	$	34.59	(3)		5,487,858	(4)
Equity compensation plans not approved by security holders		—			—			—
Total		4,515,344		$	34.59			5,487,858

(1) Includes the following plans: our 2008 Long-Term Incentive Plan, which encompasses the issuance of stock options, restricted shares, performance-based restricted shares, restricted stock units, and employee stock purchase plan.

(2) Includes an aggregate of 1,108,583 restricted stock units and performance-based restricted stock units.

(3) Weighted average exercise price of outstanding options; excludes restricted stock units and performance-based restricted stock units.

(4) Includes 315,825 shares reserved for future issuance of shares related to the Employee Stock Purchase Plan and 47,018 shares reserved for Deferred Compensation.

DIRECTOR COMPENSATION

The following table sets forth information regarding the compensation earned in 2012 by our non-employee directors for services provided to the Company:

Director’s Compensation Table

Name	Fees Earned or Paid in Cash ($)		Option Awards ($)(1)		Stock Awards ($)(1)		All Other Compensation ($)(2)		Total ($)
John H. Burlingame		70,500		75,013		80,070		5,000		230,583
Michael Costa		85,000		75,013		80,070				240,083
David A. Galloway		80,000		75,013		80,070				235,083
Jarl Mohn		63,500		75,013		80,070				218,583
Nicholas B. Paumgarten		70,500		75,013		80,070				225,583
Mary Peirce		70,500		75,013		80,070				225,583
Dale Pond		35,000		75,013		80,070				190,083
Jeffrey Sagansky		98,500		75,013		80,070				253,583
Nackey E. Scagliotti		68,000		75,013		80,070				223,083
Ronald W. Tysoe		110,500		75,013		80,070		5,000		270,583
Gina Bianchini		62,667		75,013		80,070				217,750
Richelle Parham		47,500		75,013		79,485				201,998

(1) Reflects the aggregate grant date fair value of the stock options and restricted share units granted our non-employee directors in 2012. The aggregate grant date fair value was determined in accordance with FASB

51

ASC Topic 718. See Note 22 of the Consolidated Financial Statements contained in our Annual Report for an explanation of the assumptions made in valuing these awards. The following table reflects the number of Class A Common Shares subject to stock options held by our non-employee directors as of December 31, 2012.

Name	Aggregate Number of Company Shares Underlying Stock Options Award (#)
Mr. Burlingame		46,328
Mr. Galloway		29,192
Mr. Mohn		29,192
Mr. Paumgarten		52,365
Mr. Sagansky		14,621
Ms. Scagliotti		46,328
Mr. Tysoe		29,192
Mr. Pond		9,390
Mr. Costa		29,192
Ms. Peirce		29,192
Ms. Bianchini		5,096
Ms. Parham		5,096

(2) Matching charitable contributions through Company’s matching gift program.

Description of Director Compensation Program

The Company’s director compensation program is designed to enhance its ability to attract and retain highly qualified directors and to align their interests with the long-term interests of its shareholders. The program includes a cash component, which is designed to compensate non-employee directors for their service on the board and an equity component, which is designed to align the interests of non-employee directors and shareholders. The Company also provides certain other benefits to non-employee directors, which are described below. Directors who are employees of the company receive no additional compensation for their service on the board.

Cash Compensation

Each non-employee director is entitled to receive an annual cash retainer of $40,000. Committee chairs also receive an annual retainer as described in the table below. The retainers are paid in equal quarterly installments. Each non-employee director is also entitled to receive a fee for each board meeting and committee meeting attended, as follows:

Meeting Fees
Board per meeting fee	$	2,500
Executive Committee per meeting fee	$	2,000
Audit Committee per meeting fee	$	2,500
Compensation Committee per meeting fee	$	2,000
Nominating and Governance Committee per meeting fee	$	2,000
Executive Committee annual chair fee	$	3,000
Audit Committee annual chair fee	$	15,000
Compensation Committee annual chair fee	$	12,000
Nominating & Governance Committee annual chair fee	$	8,000

52

Equity Compensation

Each non-employee director is entitled to receive a stock option grant with a target value of $75,000 and a restricted share unit grant with a target value of $75,000. The stock options are exercisable one year from the date of grant, but may be forfeited upon removal from the board of directors for cause. The restricted share unit awards are payable on the first anniversary of the date of grant, but may be forfeited upon removal from the board for cause.

Other Benefits

In addition to the above compensation, the Company’s matching gift program, matches, on a dollar-for-dollar basis up to $5,000 annually, charitable contributions made by non-employee directors to qualifying organizations. Additional matching contributions are made for disaster relief contributions. This program is also available to all of the Company’s employees.

Deferred Compensation and Stock Plan for Directors

A non-employee director may elect to defer payment of a designated percentage of the cash compensation received as a director under the Company’s Deferred Compensation and Stock Plan for Directors. The director may allocate the deferrals between a phantom stock account that credits earnings including dividends, based on Class A Common Shares, or to a fixed income account that credits interest based on the twelve month average of the 10-year treasury rate (as of November of each year), plus 1%. The deferred amounts (as adjusted for earnings, interest and losses) are paid to the director at the time he or she ceases to serve as a director or upon a date predetermined by the director, either in a lump sum or annual installments over a specified number of years (not to exceed 15) as elected by the director. Payments generally are made in the form of cash, except that the director may elect to receive all or a portion of the amounts credited to his or her phantom stock account in the form of Class A Common Shares.

REPORT OF THE COMPENSATION COMMITTEE

The compensation committee has reviewed and discussed the Compensation Discussion and Analysis contained in this Proxy Statement with management. Based on the compensation committee’s review of and the discussions with management with respect to the Compensation Discussion and Analysis, the compensation committee recommended to the board of directors that the Compensation Discussion and Analysis be included in this Proxy Statement and in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2012, for filing with the Securities and Exchange Commission.

Respectfully submitted,

David A. Galloway, Chair

Gina L. Bianchini

John H. Burlingame

Jarl Mohn

Ronald W. Tysoe

REPORT ON COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Messrs. John H. Burlingame, David A. Galloway, Jarl Mohn and Ronald W. Tysoe are the members of the compensation committee.

Mr. Burlingame, Ms. Peirce and Ms. Scagliotti have served as trustees of The Edward W. Scripps Trust, which terminated on October 18, 2012. Ms. Peirce and Ms. Scagliotti were residuary beneficiaries of the Trust and are signatories to the Scripps Family Agreement. See “The Edward W. Scripps Trust and the Scripps Family Agreement.” Mr. Burlingame, Mrs. Peirce and Mrs. Scagliotti have disclaimed any beneficial interest in the remaining shares held by the Trust.

53

REPORT ON RELATED PARTY TRANSACTIONS

Related Party Transactions

There were no related party transactions in fiscal 2012. Under its charter, the audit committee of the board of directors is responsible for reviewing any proposed related party transaction. The audit committee has approved a “Statement of Policy With Respect to Related Party Transactions” which recognizes that related party transactions can present a heightened risk of conflicts of interest and/or improper valuation (or the perception thereof). This policy defines a “related party,” requires that management present to the audit committee for its approval any related party transaction, and defines disclosure procedures.

INDEPENDENT AUDITORS

The audit committee of the board of directors appointed Deloitte & Touche LLP as independent registered public accountants for the Company for the fiscal year ending December 31, 2012. It is expected that Deloitte & Touche LLP will continue as the independent registered public accountants for the Company for the fiscal year ending December 31, 2013. A representative of Deloitte & Touche LLP is expected to be present at the Annual Meeting of Shareholders and will have an opportunity to make a statement if he or she desires.

Independence of the External Auditors.    The committee has established a pre-approval policy and procedures for audit, audit-related and tax services that can be performed by the independent auditors without specific authorization from the committee subject to certain restrictions. The policy sets out the specific services pre-approved by the committee and the applicable limitations, while ensuring the independence of the independent auditors to audit the Company’s financial statements is not impaired.

Service Fees Paid to the Independent Registered Public Accounting Firm.    The following table sets forth fees for all professional services rendered by Deloitte & Touche LLP to the Company for the years ended December 31, 2012 and 2011.

	2012		2011
Audit fees(1)	$	1,588,000	$	1,685,000
Audit-related fees(2)		300,000		257,500
Tax Fees(3)		46,000		29,000
Total Fees	$	1,934,000	$	1,971,500

(1) Audit fees include the audit of the parent company and certain subsidiary companies, quarterly reviews and accounting consultations.

(2) Audit-related fees include fees for audits of employee benefit plans, due diligence assistance, audits in connection with dispositions, and other attestations by Deloitte & Touche LLP, including those that are required by statute or regulation.

(3) Tax fees include fees for tax compliance and consultation.

54

REPORT OF THE AUDIT COMMITTEE

The audit committee has reviewed and discussed with the Company’s management and Deloitte & Touche LLP, the Company’s independent registered public accounting firm, the audited financial statements of the Company for the fiscal year ended December 31, 2012. The audit committee has also discussed with Deloitte & Touche LLP all matters required by generally accepted auditing standards to be discussed. The audit committee has received the written disclosures and the letter from Deloitte & Touche LLP required by the applicable regulations of the Public Accounting Oversight Board regarding Deloitte & Touche LLP’s communications with the audit committee, and discussed with Deloitte & Touche LLP the independent public accountant’s independence, and has concluded that Deloitte & Touche LLP is independent.

Based on the review and discussions noted above, the audit committee recommended to the Board that the audited financial statements be included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2012, for filing with the Securities and Exchange Commission.

Respectfully submitted,

Ronald W. Tysoe, Chair

Michael R. Costa

Richelle P. Parham

Jeffrey Sagansky

SECTION 16(a) BENEFICIAL OWNERSHIP COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934 requires the Company’s directors and officers, and owners of more than 10% of the Company’s Class A Common Shares (“10% shareholders”), to file with the SEC and the NYSE initial reports of ownership and reports of changes in ownership of Class A Common Shares and other equity securities of the Company. Officers, directors and 10% shareholders are required by SEC regulations to furnish the Company with copies of all forms they file pursuant to Section 16(a).

To the Company’s knowledge, based solely on review of the copies of such reports furnished to the Company and written representations that no other reports were required, during the year ended December 31, 2012, all Section 16(a) filing requirements applicable to its officers, directors and 10% shareholders were complied with.

SHAREHOLDER PROPOSALS FOR 2014 ANNUAL MEETING

Any shareholder proposals intended to be presented at the Company’s 2014 Annual Meeting of Shareholders must be received by the Company at 9721 Sherrill Blvd., Knoxville, Tennessee 37932, on or before December 9, 2013, for inclusion in the Company’s proxy statement and form of proxy relating to the 2014 Annual Meeting of Shareholders.

If a shareholder intends to raise a proposal at the Company’s 2014 annual meeting that he or she does not seek to have included in the Company’s proxy statement, the shareholder must notify the Company of the proposal on or before February 22, 2014. If the shareholder fails to notify the Company, the Company’s proxies will be permitted to use their discretionary voting authority with respect to such proposal when and if it is raised at such annual meeting, whether or not there is any discussion of such proposal in the 2014 proxy statement.

55

OTHER MATTERS

The solicitation of proxies is made by and on behalf of the board of directors. The cost of the solicitation will be borne by the Company. The Company may also reimburse banks, brokerage firms and other custodians, nominees and fiduciaries for reasonable expenses incurred by them in sending proxy materials to the beneficial owners of the Company’s Class A Common Shares.

If any other matters shall properly come before the meeting, the persons named in the proxy, or their substitutes, will vote thereon in accordance with their judgment. The board of directors does not know of any other matters which will be presented for action at the meeting.

A copy of the Company’s Annual Report for the year ended December 31, 2012 is enclosed.

By order of the board of directors,

CYNTHIA L. GIBSON

Executive Vice President,

Chief Legal Officer and Corporate Secretary

April 8, 2013

56

		Electronic Voting Instructions
		Available 24 hours a day, 7 days a week!
		Instead of mailing your proxy, you may choose one of the voting methods outlined below to vote your proxy.
		VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR.
		Proxies submitted by the Internet or telephone must be received by 1:00 a.m., Eastern Time, on May 14, 2013.
			Vote by Internet
			• Go to www.Investorvote.com
			• Or scan the QR code with your smartphone
			• Follow the steps outlined on the secured website
		Vote by telephone
		• Call toll free 1-800-652-VOTE (8683) within the USA, US territories &     Canada on a touch tone telephone  • Follow the instructions provided by the recorded message
Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas.	x

q IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. q

A	Proposal — The Board of Directors recommends a vote FOR all the nominees listed.				+
1. To vote for the following nominees for election as directors:
Nominees:		01 - David A. Galloway 04 - Ronald W. Tysoe	02 - Nicholas B. Paumgarten	03 - Jeffrey Sagansky

¨ Mark here to vote FOR all nominees ¨ Mark here to WITHHOLD vote from all nominees ¨ For All EXCEPT - To withhold authority to vote for any nominee(s), write the name(s) of such nominee(s) below.   ________________________________________

2. To transact such other business as may properly come

    before the meeting.

B	Non-Voting Items
Change of Address — Please print new address below.		Comments — Please print your comments below.

 C  Authorized Signatures — This section must be completed for your vote to be counted. — Date and Sign Below

Please sign exactly as Your name appears hereon, indicating, where proper, official position or representative capacity. When signing as Attorney, Executor, Administrator, Trustee, etc., give full title as such.

Date (mm/dd/yyyy) — Please print date below.	Signature 1 — Please keep signature within the box.	Signature 2 — Please keep signature within the box.
/     /

Important notice regarding the Internet availability of proxy materials for the Annual Meeting of Shareholders – The Proxy Statement and the 2012 Annual Report to Shareholders are available at: www.investorvote.com

q IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. q

PROXY FOR CLASS A COMMON SHARES — SCRIPPS NETWORKS INTERACTIVE, INC.

THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY.

The undersigned hereby appoints KENNETH W. LOWE, JOSEPH G. NECASTRO and CYNTHIA L. GIBSON and each of them, as the undersigned’s proxies, with full power of substitution, to attend the Annual Meeting of Shareholders of Scripps Networks Interactive, Inc., to be held at the Company’s Knoxville headquarters, 9721 Sherrill Blvd., Knoxville, Tennessee, on Tuesday, May 14, 2013, at 4:00 p.m., local time, and any adjournment or adjournments thereof, and to vote thereat the number of Class A Common shares which the undersigned would be entitled to vote, with all the power the undersigned would possess if present in person, as specified on the reverse side.

The proxies will vote as specified on the reverse, or if a choice is not specified, they will vote FOR the nominees listed in Item 1.

Receipt of the Notice of Meeting of Shareholders and related Proxy Statement dated April 8, 2013 is hereby acknowledged.

(Continued, and to be signed, on the other side.)

		Electronic Voting Instructions
		Available 24 hours a day, 7 days a week!
		Instead of mailing your proxy, you may choose one of the voting methods outlined below to vote your proxy.
		VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR.
		Proxies submitted by the Internet or telephone must be received by 1:00 a.m., Eastern Time, on May 14, 2013.
			Vote by Internet
			• Go to www.Investorvote.com
			• Or scan the QR code with your smartphone
			• Follow the steps outlined on the secured website
		Vote by telephone
		• Call toll free 1-800-652-VOTE (8683) within the USA, US territories &     Canada on a touch tone telephone  • Follow the instructions provided by the recorded message
Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas.	x

q IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. q

A	Proposal — The Board of Directors recommends a vote FOR all the nominees listed.				+
1. To vote for the following nominees for election as directors:
Nominees:		01 - Gina L. Bianchini 04 - Kenneth W. Lowe 07 - Mary McCabe Peirce	02 - John H. Burlingame 05 - Jarl Mohn 08 - Nackey E. Scagliotti	03 - Michael R. Costa 06 - Richelle P. Parham

¨	Mark here to vote FOR all nominees	¨	Mark here to WITHHOLD vote from all nominees	¨	For All EXCEPT - To withhold authority to vote for any nominee(s), write the name(s) of such nominee(s) below.
					________________________________________

2. To transact such other business as may properly come

    before the meeting.

B	Non-Voting Items
Change of Address — Please print new address below.		Comments — Please print your comments below.

 C  Authorized Signatures — This section must be completed for your vote to be counted. — Date and Sign Below

Please sign exactly as Your name appears hereon, indicating, where proper, official position or representative capacity. When signing as Attorney, Executor, Administrator, Trustee, etc., give full title as such.

Date (mm/dd/yyyy) — Please print date below.	Signature 1 — Please keep signature within the box.	Signature 2 — Please keep signature within the box.
/     /

Important notice regarding the Internet availability of proxy materials for the Annual Meeting of Shareholders – The Proxy Statement and the 2012 Annual Report to Shareholders are available at: www.investorvote.com

q IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. q

PROXY FOR COMMON VOTING SHARES — SCRIPPS NETWORKS INTERACTIVE, INC.

THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY.

The undersigned hereby appoints KENNETH W. LOWE, JOSEPH G. NECASTRO and CYNTHIA L. GIBSON and each of them, as the undersigned’s proxies, with full power of substitution, to attend the Annual Meeting of Shareholders of Scripps Networks Interactive, Inc., to be held at the Company’s Knoxville headquarters, 9721 Sherrill Blvd., Knoxville, Tennessee, on Tuesday, May 14, 2013, at 4:00 p.m., local time, and any adjournment or adjournments thereof, and to vote thereat the number of Common Voting shares which the undersigned would be entitled to vote, with all the power the undersigned would possess if present in person, as specified on the reverse side.

The proxies will vote as specified on the reverse, or if a choice is not specified, they will vote FOR the nominees listed in Item 1.

Receipt of the Notice of Meeting of Shareholders and related Proxy Statement dated April 8, 2013 is hereby acknowledged.

(Continued, and to be signed, on the other side.)