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Goodwill And Intangible Assets
3 Months Ended
Mar. 31, 2020
Goodwill And Intangible Assets [Abstract]  
Goodwill And Intangible Assets Note 7. Goodwill and Intangible Assets

Goodwill and indefinite-lived intangible assets, primarily trade names, are not amortized and are subject to assessment for impairment by applying a fair-value based test on an annual basis or more frequently if circumstances indicate a potential impairment. Our annual assessment date is October 1. There were no impairment charges recorded in the three months ended March 31, 2020 and 2019. There were no accumulated impairment losses recorded as of March 31, 2020. The table below summarizes the goodwill balances for continuing operations by reportable segment and European Pest Control and Other:

European Pest

(In millions)

Terminix

Control and Other(1)

Total

Balance as of December 31, 2019

$

1,946

$

150

$

2,096

Acquisitions

11

11

Impact of foreign exchange rates

(2)

(10)

(12)

Balance as of March 31, 2020

$

1,955

$

140

$

2,095

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(1)European Pest Control and Other includes goodwill related to pest control operations in Europe. See Note 14 for further discussion of these acquisitions and purchase price allocations.

The table below summarizes the other intangible asset balances for continuing operations:

As of March 31, 2020

As of December 31, 2019

Accumulated

Accumulated

(In millions)

Gross

Amortization

Net

Gross

Amortization

Net

Trade names(1)

$

888

$

$

888

$

888

$

$

888

Customer relationships

649

(429)

219

659

(423)

236

Franchise agreements

Other

77

(35)

41

79

(34)

45

Total

$

1,614

$

(465)

$

1,149

$

1,626

$

(457)

$

1,169

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(1)Not subject to amortization.

For the existing intangible assets, we anticipate amortization expense for the remainder of 2020 and each of the next five years of $26 million, $35 million, $33 million, $29 million, $20 million and $11 million, respectively.