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Goodwill And Intangible Assets
12 Months Ended
Dec. 31, 2019
Goodwill And Intangible Assets [Abstract]  
Goodwill And Intangible Assets Note 5. Goodwill and Intangible Assets

The table below summarizes the goodwill balances by reportable segment and Corporate and other operations:

Corporate and

ServiceMaster

Other

(In millions)

Terminix

Brands

Operations(1)

Total

Balance as of December 31, 2017

$

1,605

$

176

$

$

1,780

Acquisitions

179

179

Impact of foreign exchange rates

(2)

(2)

Balance as of December 31, 2018

$

1,781

$

175

$

$

1,956

Acquisitions

164

8

144

315

Impact of foreign exchange rates

1

6

7

Balance as of December 31, 2019

$

1,946

$

183

$

150

$

2,279

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(1)Corporate and Other Operations includes goodwill related to pest control acquisitions in Europe completed during the year ended December 31, 2019. See Note 7 for further discussions of these acquisition and purchase price allocations.

The table below summarizes the other intangible asset balances for continuing operations:

As of December 31, 2019

As of December 31, 2018

Accumulated

Accumulated

(In millions)

Gross

Amortization

Net

Gross

Amortization

Net

Trade names(1)

$

1,481

$

$

1,481

$

1,482

$

$

1,482

Customer relationships

662

(425)

237

469

(406)

64

Franchise agreements

88

(75)

13

88

(73)

15

Other

101

(41)

60

62

(35)

27

Total

$

2,333

$

(542)

$

1,791

$

2,101

$

(513)

$

1,588

___________________________________

(1)Not subject to amortization.

Amortization expense of $29 million, $18 million and $18 million was recorded in the years ended December 31, 2019, 2018 and 2017, respectively. For the existing intangible assets, we anticipate amortization expense of $34 million, $34 million, $31 million, $28 million and $20 million in 2020, 2021, 2022, 2023 and 2024, respectively. These amounts exclude the intangible assets acquired

in connection with the Nomor acquisition on September 6, 2019, as intangible asset values and the related useful lives have not yet been finalized. See Note 7 for further discussion of the preliminary purchase price allocation.