0001214659-21-000995.txt : 20210129 0001214659-21-000995.hdr.sgml : 20210129 20210129171332 ACCESSION NUMBER: 0001214659-21-000995 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20201231 FILED AS OF DATE: 20210129 DATE AS OF CHANGE: 20210129 EFFECTIVENESS DATE: 20210129 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 21572275 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001428793 XXXXXXXX 12-31-2020 12-31-2020 false First Heartland Consultants, Inc.

4101 Lake St. Louis Blvd. Lake St. Louis MO 63367

13F HOLDINGS REPORT 028-13027 N Jeanne A. Jehle 636-695-2827 /s/ Jeanne A. Jehle Lake St. Louis MO 01-29-2021 0 341 601512 INFORMATION TABLE 2 infotable.xml 3M CO COM 88579Y101 259 1482 SH SOLE 0 0 1482 ABBVIE INC COM 00287Y109 1875 17496 SH SOLE 0 0 17496 ADOBE SYSTEMS INCORPORATED COM 00724F101 222 444 SH SOLE 0 0 444 ADVANCED MICRO DEVICES INC COM 007903107 215 2346 SH SOLE 0 0 2346 AGNC INVT CORP COM 00123Q104 189 12144 SH SOLE 0 0 12144 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2939 12629 SH SOLE 0 0 12629 ALIGN TECHNOLOGY INC COM 016255101 687 1286 SH SOLE 0 0 1286 ALPHABET INC CAP STK CL C 02079K107 825 471 SH SOLE 0 0 471 ALPHABET INC CAP STK CL A 02079K305 270 154 SH SOLE 0 0 154 ALTRIA GROUP INC COM 02209S103 1490 36352 SH SOLE 0 0 36352 AMAZON COM INC COM 023135106 9080 2788 SH SOLE 0 0 2788 AMCOR PLC ORD G0250X107 159 13494 SH SOLE 0 0 13494 AMERICAN CENTY ETF TR FOCUSED LRG CAP 025072794 22405 412126 SH SOLE 0 0 412126 AMERICAN CENTY ETF TR FOCUSED DYNAMIC 025072810 17793 239159 SH SOLE 0 0 239159 AMERICAN ELEC PWR INC COM 025537101 238 2856 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1555 ISHARES S&P MC 400GR ETF 464287606 3427 47447 SH SOLE 0 0 47447 ISHARES RUSSELL 3000 464287689 2244 10038 SH SOLE 0 0 10038 ISHARES CORE S&P SCP ETF 464287804 1425 15511 SH SOLE 0 0 15511 ISHARES GOLD TRUST ISHARES 464285105 235 12936 SH SOLE 0 0 12936 ISHARES INC CORE MSCI EMKT 46434G103 382 6157 SH SOLE 0 0 6157 ISHARES INC ESG MSCI EM ETF 46434G863 449 10696 SH SOLE 0 0 10696 ISHARES SILVER TR ISHARES 46428Q109 219 8900 SH SOLE 0 0 8900 ISHARES TR MRNGSTR LG-CP GR 464287119 256 884 SH SOLE 0 0 884 ISHARES TR CORE S&P TTL STK 464287150 4381 50809 SH SOLE 0 0 50809 ISHARES TR 1 3 YR TREAS BD 464287457 203 2350 SH SOLE 0 0 2350 ISHARES TR RUSSELL 2000 ETF 464287655 686 3498 SH SOLE 0 0 3498 ISHARES TR CORE RUSSELL VAL 464287663 926 14896 SH SOLE 0 0 14896 ISHARES TR CORE RUSSELL GRW 464287671 2678 30196 SH SOLE 0 0 30196 ISHARES TR U.S. UTILITS ETF 464287697 493 6348 SH SOLE 0 0 6348 ISHARES TR U.S. TECH ETF 464287721 563 6620 SH SOLE 0 0 6620 ISHARES TR U.S. REAL ES ETF 464287739 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4928 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 734 21756 SH SOLE 0 0 21756 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 4312 11532 SH SOLE 0 0 11532 SPDR SER TR NUVEEN BBG BRCLY 78464A284 265 4495 SH SOLE 0 0 4495 SPDR SER TR PORTFOLIO INTRMD 78464A375 9270 249315 SH SOLE 0 0 249315 SPDR SER TR PORTFOLIO AGRGTE 78464A649 375 12178 SH SOLE 0 0 12178 SPDR SER TR PORTFLI TIPS ETF 78464A656 2689 86278 SH SOLE 0 0 86278 SPDR SER TR PORTFLI INTRMDIT 78464A672 607 18352 SH SOLE 0 0 18352 SPDR SER TR PORTFOLIO S&P400 78464A847 1506 37282 SH SOLE 0 0 37282 SPDR SER TR SHRT TRSRY ETF 78468R101 4189 136434 SH SOLE 0 0 136434 SPDR SER TR NUVN BRCLY MUNI 78468R721 842 16049 SH SOLE 0 0 16049 SPDR SER TR NUVEEN BLMBRG SR 78468R739 276 5550 SH SOLE 0 0 5550 SPDR SER TR PORTFOLIO S&P600 78468R853 380 10604 SH SOLE 0 0 10604 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 3379 44246 SH SOLE 0 0 44246 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 371 4479 SH SOLE 0 0 4479 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 10852 196272 SH SOLE 0 0 196272 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 21963 486653 SH SOLE 0 0 486653 SPDR SERIES TRUST S&P DIVID ETF 78464A763 946 8927 SH SOLE 0 0 8927 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 1540 33422 SH SOLE 0 0 33422 SPDR SERIES TRUST S&P 400 MDCP GRW 78464A821 1548 22328 SH SOLE 0 0 22328 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 20992 477517 SH SOLE 0 0 477517 SQUARE INC CL A 852234103 300 1378 SH SOLE 0 0 1378 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 270 5479 SH SOLE 0 0 5479 STARBUCKS CORP COM 855244109 712 6655 SH SOLE 0 0 6655 STITCH FIX INC COM CL A 860897107 224 3819 SH SOLE 0 0 3819 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 267 2444 SH SOLE 0 0 2444 TARGET CORP COM 87612E106 372 2108 SH SOLE 0 0 2108 TESLA INC COM 88160R101 1905 2699 SH SOLE 0 0 2699 TEXAS INSTRS INC COM 882508104 576 3511 SH SOLE 0 0 3511 THE TRADE DESK INC COM CL A 88339J105 376 470 SH SOLE 0 0 470 TIMOTHY PLAN HIG DV STK ETF 887432326 963 37179 SH SOLE 0 0 37179 TIMOTHY PLAN US LRG CAP COR 887432359 867 28088 SH SOLE 0 0 28088 TRIDENT ACQUISITIONS CORP COM 89615T106 130 10857 SH SOLE 0 0 10857 TUSCAN HLDGS CORP COM 90069K104 265 15491 SH SOLE 0 0 15491 TWILIO INC CL A 90138F102 201 593 SH SOLE 0 0 593 UNITED PARCEL SERVICE INC CL B 911312106 331 1968 SH SOLE 0 0 1968 VALERO ENERGY CORP COM 91913Y100 349 6174 SH SOLE 0 0 6174 VANECK VECTORS ETF TR MTG REIT INCOME 92189F452 907 54150 SH SOLE 0 0 54150 VANECK VECTORS ETF TR BIOTECH ETF 92189F726 215 1265 SH SOLE 0 0 1265 VANGUARD BD INDEX FD INC LONG TERM BOND 921937793 2783 25379 SH SOLE 0 0 25379 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 2569 27665 SH SOLE 0 0 27665 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 4878 58841 SH SOLE 0 0 58841 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 7544 85546 SH SOLE 0 0 85546 VANGUARD CHARLOTTE DDS INTL BD IDX ETF 92203J407 5127 87570 SH SOLE 0 0 87570 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2452 7133 SH SOLE 0 0 7133 VANGUARD INDEX FDS REIT ETF 922908553 610 7184 SH SOLE 0 0 7184 VANGUARD INDEX FDS SM CP VAL ETF 922908611 289 2031 SH SOLE 0 0 2031 VANGUARD INDEX FDS MID CAP ETF 922908629 398 1925 SH SOLE 0 0 1925 VANGUARD INDEX FDS LARGE CAP ETF 922908637 709 4034 SH SOLE 0 0 4034 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 660 4010 SH SOLE 0 0 4010 VANGUARD INDEX FDS GROWTH ETF 922908736 7162 28271 SH SOLE 0 0 28271 VANGUARD INDEX FDS VALUE ETF 922908744 5105 42914 SH SOLE 0 0 42914 VANGUARD INDEX FDS SMALL CP ETF 922908751 2297 11796 SH SOLE 0 0 11796 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2037 10463 SH SOLE 0 0 10463 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2297 45840 SH SOLE 0 0 45840 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 269 4881 SH SOLE 0 0 4881 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 2494 46133 SH SOLE 0 0 46133 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 239 2151 SH SOLE 0 0 2151 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 301 3102 SH SOLE 0 0 3102 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 3917 27744 SH SOLE 0 0 27744 VANGUARD STAR FD VG TL INTL STK F 921909768 698 11602 SH SOLE 0 0 11602 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 6765 143291 SH SOLE 0 0 143291 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 600 6562 SH SOLE 0 0 6562 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 719 8283 SH SOLE 0 0 8283 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 209 1203 SH SOLE 0 0 1203 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 363 4978 SH SOLE 0 0 4978 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 253 1129 SH SOLE 0 0 1129 VANGUARD WORLD FDS INF TECH ETF 92204A702 1610 4551 SH SOLE 0 0 4551 VENTAS INC COM 92276F100 237 4827 SH SOLE 0 0 4827 VERIZON COMMUNICATIONS INC COM 92343V104 1303 22178 SH SOLE 0 0 22178 VICTORY PORTFOLIOS II VCSHS US 500 ENH 92647N782 206 3295 SH SOLE 0 0 3295 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 400 7430 SH SOLE 0 0 7430 VISA INC COM CL A 92826C839 1505 6879 SH SOLE 0 0 6879 WAL-MART STORES INC COM 931142103 1171 8123 SH SOLE 0 0 8123 WEC ENERGY GROUP INC COM 92939U106 390 4234 SH SOLE 0 0 4234 WISDOMTREE TR US TOTAL DIVIDND 97717W109 211 2009 SH SOLE 0 0 2009 WISDOMTREE TR US LARGECAP DIVD 97717W307 534 4968 SH SOLE 0 0 4968 WISDOMTREE TR US MIDCAP DIVID 97717W505 233 6687 SH SOLE 0 0 6687 WISDOMTREE TR EUROPE SMCP DV 97717W869 209 3245 SH SOLE 0 0 3245 WISDOMTREE TR US HGH YLD CORP 97717X172 1905 36282 SH SOLE 0 0 36282 WISDOMTREE TR EM EX ST-OWNED 97717X578 14199 357919 SH SOLE 0 0 357919 WISDOMTREE TR EURO QTLY DIV GR 97717X610 251 8280 SH SOLE 0 0 8280 WISDOMTREE TR FLOATNG RAT TREA 97717X628 299 11928 SH SOLE 0 0 11928 WISDOMTREE TR US QTLY DIV GRT 97717X669 436 8081 SH SOLE 0 0 8081 WISDOMTREE TR CHINADIV EX FI 97717X719 7991 121501 SH SOLE 0 0 121501 WISDOMTREE TR CLOUD COMPUTING 97717Y691 220 4104 SH SOLE 0 0 4104 WORLD GOLD TR SPDR GLD MINIS 98149E204 216 11414 SH SOLE 0 0 11414 WP CAREY INC COM 92936U109 215 3045 SH SOLE 0 0 3045