<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0609</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2026-04-17</periodOfReport>

    <issuer>
        <issuerCik>0001428439</issuerCik>
        <issuerName>ROKU, INC</issuerName>
        <issuerTradingSymbol>ROKU</issuerTradingSymbol>
        <issuerForeignTradingSymbol></issuerForeignTradingSymbol>
    </issuer>

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        <reportingOwnerId>
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            <rptOwnerName>Collier Charles</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
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            <rptOwnerStreet1>C/O ROKU, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>1173 COLEMAN AVE.</rptOwnerStreet2>
            <rptOwnerCity>SAN JOSE</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>95110</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>President, Roku Media</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <aff10b5One>1</aff10b5One>

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    <footnotes>
        <footnote id="F1">Shares sold pursuant to Mr. Collier's 10b5-1 plan.</footnote>
        <footnote id="F2">This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.</footnote>
        <footnote id="F3">This stock option is fully vested.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Renee Strandness, attorney-in-fact</signatureName>
        <signatureDate>2026-04-21</signatureDate>
    </ownerSignature>
</ownershipDocument>
