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BUSINESS COMBINATION
9 Months Ended
Sep. 30, 2025
Business Combination, Asset Acquisition, Transaction between Entities under Common Control, and Joint Venture Formation [Abstract]  
BUSINESS COMBINATION
4. BUSINESS COMBINATION
On May 9, 2025 (the “Acquisition Date”), the Company acquired all of the outstanding shares of Frndly TV, Inc. (“Frndly”), a subscription streaming service that offers live TV, on-demand video, and cloud-based DVR for an affordable price. The total purchase consideration (the “Purchase Consideration”) was $169.8 million, consisting primarily of cash of $103.6 million and the fair value of contingent consideration of $65.8 million. The acquisition supports the Company’s focus on growing Platform revenue and Roku-billed subscriptions.
The Company will pay contingent consideration of up to $75.0 million in cash upon the achievement of certain performance metrics and milestones over the two years following the Acquisition Date. See Note 9 to the condensed consolidated financial statements for details on the fair value of the contingent consideration.
The Company incurred $3.5 million in acquisition-related expenses and has recorded them in General and administrative expenses in the condensed consolidated statements of operations.
The purchase price allocation below is preliminary in nature. The estimates and assumptions regarding the fair value of contingent consideration, certain tangible assets acquired and liabilities assumed, the valuation of intangible assets acquired, income taxes, and goodwill are subject to change as the Company obtains additional information on the facts and circumstances that existed as of the Acquisition Date during the measurement period.
The preliminary allocation of the Purchase Consideration to tangible and intangible assets acquired and liabilities assumed is based on estimated fair values at the Acquisition Date and is as follows (in thousands):

Fair Values
Assets Acquired
Cash and cash equivalents$8,481 
Accounts receivable5,610 
Prepaid expenses and other assets432 
Operating lease right-of-use asset640 
Intangible assets46,000 
Goodwill147,887 
Total assets acquired209,050 
Liabilities Assumed
Accounts payable5,986 
Accrued liabilities9,918 
Deferred revenue16,956 
Operating lease liability358 
Deferred tax liability6,031 
Total liabilities assumed39,249 
Total Purchase Consideration$169,801 
The excess of the total Purchase Consideration over the tangible assets, intangible assets, and liabilities assumed is recorded as goodwill. Goodwill is primarily attributable to expected synergies and economies of scale expected from combining the operations of Roku and Frndly. The goodwill recorded is not deductible for tax purposes.
The valuation of the intangible assets acquired from Frndly along with their estimated useful lives at the Acquisition Date, is as follows (in thousands, except years):
Estimated Fair ValueEstimated Weighted-Average Useful Lives
(in years)
Customer relationships$32,000 7.3
Tradename14,000 5.0
Estimated fair value of acquired intangible assets$46,000 6.6
The operations of Frndly are included in the Company’s operating results beginning on the Acquisition Date. Historical and pro forma disclosures are not required given the size of Frndly relative to the Company.