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Business Combinations (Tables)
6 Months Ended
Jun. 30, 2021
Nielsen’s Advanced Video Advertising Business  
Schedule of Preliminary Allocation of Purchase Consideration to Tangible and Intangible Assets Acquired and Liabilities Assumed

The preliminary allocation of the purchase consideration to tangible and intangible assets acquired and liabilities assumed is based on estimated fair values and is as follows (in thousands):

 

 

Fair Values

 

Assets acquired

 

 

 

 

Cash and cash equivalents

 

$

3,057

 

Prepaid expenses and other current assets

 

 

85

 

Property and equipment, net

 

 

584

 

Intangible assets:

 

 

 

 

Developed technology

 

 

14,200

 

IPR&D technology

 

 

8,500

 

Goodwill

 

 

22,055

 

Operating lease right-of-use assets

 

 

1,235

 

Other non-current assets

 

 

1,927

 

Total assets acquired

 

 

51,643

 

Liabilities assumed

 

 

 

 

Accounts payable and accrued liabilities

 

 

(1,168

)

Operating lease liabilities

 

 

(830

)

Other long-term liabilities

 

 

(2,254

)

Total liabilities assumed

 

 

(4,252

)

Total purchase consideration

 

$

47,391

 

Summary of Valuation of Intangible Assets Acquired

The valuation of the intangible assets acquired from Nielsen’s AVA business along with their estimated useful lives, is as follows (in thousands, except years):

 

 

Estimated Fair Value

 

 

Estimated Weighted-Average Useful Lives (in years)

Developed technology

 

$

14,200

 

 

5.9

IPR&D technology

 

 

8,500

 

 

5.3

Estimated fair value of acquired intangible assets

 

$

22,700

 

 

5.7

TOH Intermediate Holdings, LLC  
Schedule of Preliminary Allocation of Purchase Consideration to Tangible and Intangible Assets Acquired and Liabilities Assumed

The preliminary allocation of the purchase consideration to tangible and intangible assets acquired and liabilities assumed, reflecting measurement period adjustments through June 30, 2021, is based on estimated fair values and is as follows (in thousands):

 

 

Fair Values

 

Assets acquired

 

 

 

 

Cash and cash equivalents

 

$

7

 

Accounts receivable

 

 

5,830

 

Prepaid expenses and other current assets

 

 

7,310

 

Property and equipment, net

 

 

307

 

Intangible assets:

 

 

 

 

Tradename

 

 

20,000

 

Customer relationships

 

 

700

 

Goodwill

 

 

46,671

 

Operating lease right-of-use assets

 

 

5,498

 

Other non-current assets

 

 

23,487

 

Total assets acquired

 

 

109,810

 

Liabilities assumed

 

 

 

 

Accounts payable and accrued liabilities

 

 

(2,747

)

Deferred revenue, current portion

 

 

(4,146

)

Operating lease liabilities

 

 

(4,262

)

Deferred revenue, non-current portion

 

 

(816

)

Other long-term liabilities

 

 

(28

)

Total liabilities assumed

 

 

(11,999

)

Total purchase consideration

 

$

97,811

 

Summary of Valuation of Intangible Assets Acquired

The valuation of the intangible assets acquired from This Old House along with their estimated useful lives, is as follows (in thousands, except years):

 

 

Estimated Fair Value

 

 

Estimated Weighted-Average Useful Lives (in years)

Tradename

 

$

20,000

 

 

10.0

Customer relationships

 

 

700

 

 

4.0

Estimated fair value of acquired intangible assets

 

$

20,700

 

 

9.8