Segment Information

9 Months Ended

Sep. 30, 2019

Segment Reporting [Abstract]

Segment Information

14. SEGMENT INFORMATION

The Company is organized into two reportable segments as follows:

Platform—Consists primarily of fees received from advertising sales, subscription and transaction revenue shares, sales of branded channel buttons on remote controls and licensing arrangements with TV brands and service operators. The Company’s first-party video ad inventory includes The Roku Channel, native display ads on home screens and screen savers as well as ad inventory obtained through content publisher agreements. To supplement supply, the Company can re-sell video inventory purchased from content publishers and, to a lesser extent, directly sell third-party inventory on a revenue share basis.

No customer accounted for more than 10% of platform segment revenue.

Player—Consists primarily of net sales of streaming media players and accessories through retailers and distributors, as well as directly to customers through the Company’s website.

Customers accounting for 10% or more of player segment revenue were as follows:

	Three Months Ended						Nine Months Ended
	September 30, 2019			September 30, 2018			September 30, 2019			September 30, 2018
Customer A		17	%		17	%		16	%		15	%
Customer B		19	%		16	%		19	%		15	%
Customer C		35	%		34	%		37	%		36	%

Substantially all of the Company’s assets were held in the United States and were attributable to the operations in the United States as of September 30, 2019 and December 31, 2018. Revenue in international markets was less than 10% for all periods presented.