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Segment Information
3 Months Ended
Mar. 31, 2018
Segment Reporting [Abstract]  
Segment Information

12. SEGMENT INFORMATION

The Company is organized into two reportable segments as follows:

Platform—Consists primarily of fees received from advertisers and content publishers, and from licensing the Company’s technology and proprietary operating system with TV brands and service operators. Platform revenue primarily includes fees earned from the sale of digital advertising and revenue share from new or recurring user subscriptions activated through the Company’s platform and revenue share from user purchases of content publishers’ media through its platform. The Company also earns revenue from the sale of branded channel buttons on remote controls.

Player—Consists primarily of net sales of streaming media players and accessories through retailers and distributors, as well as directly to customers through the Company’s website.

Customers accounting for 10% or more of the segment revenues were as follows:

 

 

 

Three Months Ended

 

 

 

March 31,

2018

 

 

March 31,

2017

 

Platform segment revenue

 

 

 

 

 

 

 

 

Customer E

 

* %

 

 

 

15

%

Customer G

 

 

20

 

 

*

 

 

 

 

 

 

 

 

 

 

Player segment revenue

 

 

 

 

 

 

 

 

Customer A

 

 

13

%

 

 

10

%

Customer B

 

 

19

 

 

 

15

 

Customer C

 

 

36

 

 

 

32

 

Customer E

 

*

 

 

 

12

 

 

*

Less than 10% of segment revenues

Substantially all of the Company’s assets were held in the United States and were attributable to the operations in the United States as of March 31, 2018 and December 31, 2017. Revenue in international markets was 16% for the three months ended March 31, 2018 and was less than 10% for the period ended March 31, 2017.