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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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MIC-Info: RSA-MD5,RSA,
 Nncj4VchlYOTVTs3lc3sX8yYetovDqZGtokPHyJb0kVwZIDO/Uakt8u1PviVLVYz
 dRH5ZeISY4fVNmbfKrtmZQ==

<SEC-DOCUMENT>9999999995-08-001523.txt : 20080512
<SEC-HEADER>9999999995-08-001523.hdr.sgml : 20080512
<ACCEPTANCE-DATETIME>20080512001524
ACCESSION NUMBER:		9999999995-08-001523
CONFORMED SUBMISSION TYPE:	EFFECT
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20080509
DATE AS OF CHANGE:		20080512
EFFECTIVENESS DATE:		20080509

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LORILLARD, INC.
		CENTRAL INDEX KEY:			0001424847
		STANDARD INDUSTRIAL CLASSIFICATION:	CIGARETTES [2111]
		IRS NUMBER:				131911176
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-149051
		FILM NUMBER:		08820434

	BUSINESS ADDRESS:	
		STREET 1:		714 GREEN VALLEY ROAD
		CITY:			GREENSBORO
		STATE:			NC
		ZIP:			27408
		BUSINESS PHONE:		336.335.7000

	MAIL ADDRESS:	
		STREET 1:		714 GREEN VALLEY ROAD
		CITY:			GREENSBORO
		STATE:			NC
		ZIP:			27408
</SEC-HEADER>
<DOCUMENT>
<TYPE>EFFECT
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0101</schemaVersion>

    <submissionType>EFFECT</submissionType>

    <act>33</act>

    <testOrLive>LIVE</testOrLive>

    <effectiveData>
        <finalEffectivenessDispDate>2008-05-09</finalEffectivenessDispDate>
        <finalEffectivenessDispTime>10:00:00</finalEffectivenessDispTime>
        <form>S-4</form>
        <filer>
            <cik>0001424847</cik>
            <entityName>LORILLARD, INC.</entityName>
            <fileNumber>333-149051</fileNumber>
        </filer>
    </effectiveData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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