X0304 4 2012-03-14 0 0001424847 LORILLARD, INC. LO 0001425661 Taylor David H. 714 GREEN VALLEY ROAD GREENSBORO NC 27408 0 1 0 0 Executive VP and CFO Common Stock 2012-03-14 4 S 0 2900 129.8323 D 28272 I By trust Common Stock 2755 D The shares were sold to fund withholding taxes in connection with the March 12, 2012 vesting of restricted stock granted on March 12, 2009. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 18, 2011. Represents the weighted average sale price. The shares were sold at prices ranging from $129.77 to $129.92. The Reporting Person undertakes to provide upon request to the SEC staff, the issuer or security holders of the issuer information regarding the number of shares and prices at which the transaction was effected. Shares held in the David Howell Taylor 2011 Revocable Trust, of which the Reporting Person is the sole trustee and the primary beneficiary. /s/ Ronald S. Milstein, Attorney-in-fact for David H. Taylor 2012-03-15