X0304 4 2012-03-14 0 0001424847 LORILLARD, INC. LO 0001425596 Milstein Ronald S. 714 GREEN VALLEY ROAD GREENSBORO NC 27408 0 1 0 0 Executive VP, GC and Secretary Common Stock 2012-03-14 4 S 0 2225 129.8282 D 24030 D The shares were sold to fund withholding taxes in connection with the March 12, 2012 vesting of restricted stock granted on March 12, 2009. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 21, 2011. Represents the weighted average sale price. The shares were sold at prices ranging from $129.75 to $129.92. The Reporting Person undertakes to provide upon request to the SEC staff, the issuer or security holders of the issuer information regarding the number of shares and prices at which the transaction was effected. /s/ Ronald S. Milstein 2012-03-15