-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Te9fdDRbkrPggF9E6x4iyYmC8nvZI66NtmNQWyWOzDSKLKCynBrnCOCWsa48OaKY lLt/7V9Blq8zbER/oYMvdQ== 0001209191-10-046166.txt : 20100914 0001209191-10-046166.hdr.sgml : 20100914 20100914170234 ACCESSION NUMBER: 0001209191-10-046166 CONFORMED SUBMISSION TYPE: 3 PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20100913 FILED AS OF DATE: 20100914 DATE AS OF CHANGE: 20100914 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: LORILLARD, INC. CENTRAL INDEX KEY: 0001424847 STANDARD INDUSTRIAL CLASSIFICATION: CIGARETTES [2111] IRS NUMBER: 131911176 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 714 GREEN VALLEY ROAD CITY: GREENSBORO STATE: NC ZIP: 27408 BUSINESS PHONE: 336.335.7000 MAIL ADDRESS: STREET 1: 714 GREEN VALLEY ROAD CITY: GREENSBORO STATE: NC ZIP: 27408 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KESSLER MURRAY S CENTRAL INDEX KEY: 0001208563 FILING VALUES: FORM TYPE: 3 SEC ACT: 1934 Act SEC FILE NUMBER: 001-34097 FILM NUMBER: 101071998 MAIL ADDRESS: STREET 1: 714 GREEN VALLEY ROAD CITY: GREENSBORO STATE: NC ZIP: 27408 3 1 doc3.xml FORM 3 SUBMISSION X0203 3 2010-09-13 0 0001424847 LORILLARD, INC. LO 0001208563 KESSLER MURRAY S 714 GREEN VALLEY ROAD GREENSBORO NC 27408 1 1 0 0 President and CEO No shares beneficially owned 0 D /s/ Ronald S. Milstein, Attorney-in-fact for Murray S. Kessler 2010-09-14 EX-24.1 2 attachment1.htm EX-24.1 DOCUMENT

POWER OF ATTORNEY

	KNOW ALL PERSONS BY THESE PRESENTS that the undersigned hereby
constitutes, designates and appoints Ronald S. Milstein and David H. Taylor as
such
person's true and lawful attorneys-in-fact and agents, each with full power of
substitution
and resubstitution and full power to act alone and without the other, for the
undersigned
and in the undersigned's name, place and stead, in any and all capacities, to
execute,
acknowledge, deliver and file any and all filings required by the Securities
Exchange Act
of 1934, including Section 16 of such act, and the rules and regulations
thereunder, and
requisite documents in connection with such filings respecting securities of
Lorillard,
Inc., a Delaware corporation, including but not limited to Forms 3, 4 and 5
under such act
and any amendments thereto.

	This power of attorney shall be valid from the date hereof until revoked by the

undersigned.






[Remainder of page intentionally left blank.]


	IN WITNESS WHEREOF, the undersigned has executed this instrument as of the
13th day of September, 2010.

/s/ Murray S. Kessler
Murray S. Kessler

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