Consolidating Financial Information (Details 1) (USD $) In Millions, unless otherwise specified	3 Months Ended								12 Months Ended
	Dec. 31, 2011	Sep. 30, 2011	Jun. 30, 2011	Mar. 31, 2011	Dec. 31, 2010	Sep. 30, 2010	Jun. 30, 2010	Mar. 31, 2010	Dec. 31, 2011		Dec. 31, 2010		Dec. 31, 2009
Condensed Consolidating Statements of Income
Net sales (including excise taxes of $2,014, $1,879 and $1,547)	$ 1,618	$ 1,622	$ 1,692	$ 1,535	$ 1,486	$ 1,567	$ 1,520	$ 1,360	$ 6,466		$ 5,932		$ 5,233
Cost of sales									4,123		3,809		3,327
Gross profit	638	563	599	543	538	566	542	478	2,343		2,123		1,906
Selling, general and administrative									451	[1]	398	[1]	365	[1]
Operating income									1,892		1,725		1,541
Investment income									3		4		5
Interest expense									(125)		(94)		(27)
Income before taxes									1,770		1,635		1,519
Income taxes									654		606		571
Net income	310	267	291	248	259	274	263	232	1,116		1,029		948
Parent [Member]
Condensed Consolidating Statements of Income
Selling, general and administrative													1
Operating income													(1)
Investment income									1
Income before taxes									1				(1)
Equity in earnings of subsidiaries									1,115		1,029		949
Net income									1,116		1,029		948
Issuer [Member]
Condensed Consolidating Statements of Income
Net sales (including excise taxes of $2,014, $1,879 and $1,547)									6,466		5,932		5,233
Cost of sales									4,123		3,809		3,327
Gross profit									2,343		2,123		1,906
Selling, general and administrative									1,473	[1]	1,330	[1]	969	[1]
Operating income									870		793		937
Investment income									1		3		4
Interest expense									(125)		(91)		(26)
Income before taxes									746		705		915
Income taxes									290		268		354
Equity in earnings of subsidiaries									659		592		388
Net income									1,115		1,029		949
All Other Subsidiaries [Member]
Condensed Consolidating Statements of Income
Selling, general and administrative									(1,022)	[1]	(932)		(605)	[1]
Operating income									1,022		932	[1]	605
Investment income									1		1		1
Interest expense											(3)		(1)
Income before taxes									1,023		930		605
Income taxes									364		338		217
Net income									659		592		388
Total Consolidating Adjustments [Member]
Condensed Consolidating Statements of Income
Equity in earnings of subsidiaries									(1,774)		(1,621)		(1,337)
Net income									$ (1,774)		$ (1,621)		$ (1,337)

[1] Includes intercompany royalties between Issuer and other subsidiaries of a corresponding amount.