XML 43 R47.htm IDEA: XBRL DOCUMENT v2.4.0.6
Significant Accounting Policies (Details) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Sep. 30, 2009
Significant Accounting Policies (Textual) [Abstract]        
Short-term liquid investments, maturity period 90 days      
Inventory operating cycle period exceeds 12 months      
Derivative agreements total notional amount       $ 750
Percentage sales to one customer of total sales of Lorillard 28.00% 27.00% 26.00%  
Largest selling brand Newport as a percentage of total sales of parent company 88.40% 88.80% 90.00%  
Percentage of leaf tobacco purchased from one dealer 24.90% 27.40% 21.70%  
Advertising expense 41 35 40  
Research and development costs are recorded as expense included in cost of sales and amounted 22 19 19  
Pre-tax charges related to tobacco settlement costs 1,307 1,212 1,128  
Legal costs expenses $ 140 $ 116 $ 98  
Amount recognized is greater than the amount being realized upon ultimate settlement The largest amount of benefit that is greater than 50% likely of being realized upon ultimate settlement      
Percentage of benefit, likely of being realized upon ultimate settlement 50.00%      
Machinery and Equipment [Member]
       
Property, Plant and Equipment [Line Items]        
Estimated useful lives, minimum 3      
Estimated useful lives, maximum 12      
Building [Member]
       
Property, Plant and Equipment [Line Items]        
Estimated useful lives of building 40