<?xml version="1.0" encoding="us-ascii"?><InstanceReport xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><Version>2.2.0.25</Version><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios><ReportLongName>0401 - Disclosure - Basis of Presentation (Policies)</ReportLongName><DisplayLabelColumn>true</DisplayLabelColumn><ShowElementNames>false</ShowElementNames><RoundingOption /><HasEmbeddedReports>false</HasEmbeddedReports><Columns><Column><Id>1</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><LabelColumn>false</LabelColumn><CurrencyCode>USD</CurrencyCode><FootnoteIndexer /><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios><MCU><KeyName>1/1/2011 - 3/31/2011
USD ($)

USD ($) / shares

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    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
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    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&lt;i&gt;Recently adopted accounting pronouncements. &lt;/i&gt;Lorillard adopted FASB ASC Subtopic 715-20
    &amp;#8220;Employers&amp;#8217; Disclosures about Postretirement Benefit Plan Assets.&amp;#8221; ASC Subtopic 715-20 requires
    disclosure of investment policies and strategies in narrative form. ASC Subtopic 715-20 also
    requires employer disclosure on the fair value of plan assets, including (a)&amp;#160;the level in the fair
    value hierarchy, (b)&amp;#160;a reconciliation of beginning and ending fair value balances for Level 3
    assets and (c)&amp;#160;information on inputs and valuation techniques. ASC Subtopic 715-20 was effective
    for fiscal years ending after December&amp;#160;15, 2009.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>Asc Subtopic 715-20.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASC Subtopic 715-20</Label></Row><Row><Id>4</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAscTopic808TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>Fasb Asc Topic 808.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table2 - lo:FasbAscTopic808TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASC Topic 808 &amp;#8220;Collaborative Arrangements.&amp;#8221; ASC 808 defines a
    collaborative arrangement as an arrangement where the parties are active participants and have
    exposure to significant risks. Transactions with third parties should be classified in the
    financial statements in the appropriate category according to ASC Subtopic 605-45 &amp;#8220;Principal Agent
    Considerations.&amp;#8221; Payments between the partners of the collaborative agreement should be categorized
    based on the terms of the agreement, business operations and authoritative literature. ASC 808 was
    effective for fiscal years beginning after December&amp;#160;15, 2008. The adoption of ASC 808 did not have
    a material impact on Lorillard&amp;#8217;s financial position or results of operations.
    &lt;/div&gt;
    &lt;/div&gt;
  </NonNumbericText><NonNumericTextHeader>&lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>Fasb Asc Topic 808.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASC Topic 808</Label></Row><Row><Id>5</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAscSection8151050TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>Fasb Asc Section 815-10-50.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
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    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASC Section&amp;#160;815-10-50 &amp;#8220;Disclosures about Derivative Instruments
    and Hedging Activities &amp;#8212; an amendment of FASB Statement No.&amp;#160;133.&amp;#8221; ASC 815-10-50 requires
    qualitative disclosures about the objectives and strategies for using derivatives; quantitative
    data about the fair value of, and gains and losses on, derivative contracts; and details of
    credit-risk-related contingent features in hedged positions. ASC 815-10-50 also requires enhanced
    disclosure around derivative instruments in financial statements accounted for under ASC Subtopic
    815-20, &amp;#8220;Accounting for Derivative Instruments and Hedging Activities,&amp;#8221; and how hedges affect an
    entity&amp;#8217;s financial position, financial performance and cash flows. ASC 815-10-50 was effective for
    fiscal years and interim periods beginning after November&amp;#160;15, 2008. Lorillard adopted ASC 815-10-50
    in September&amp;#160;2009. See Note 9 for related disclosure.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>Fasb Asc Section 815-10-50.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASC Section 815-10-50</Label></Row><Row><Id>6</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAscSection8201035TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>FASB ASC Section 820-10-35.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table4 - lo:FasbAscSection8201035TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASC Section&amp;#160;820-10-35 &amp;#8220;Determining Fair Value When the Volume and
    Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying
    Transactions That Are Not Orderly.&amp;#8221; ASC 820-10-35 includes factors for evaluating if a market has a
    significant decrease in the volume and level of activity. If there has been a decrease, then the
    entity must do further analysis of the transactions or quoted prices to determine if the
    transactions were orderly. The entity cannot ignore available information and should apply
    appropriate risk adjustments in the fair value calculation. The effective date was for interim
    periods ending after June&amp;#160;15,
    2009. The adoption of ASC 820-10-35 did not have a material impact on Lorillard&amp;#8217;s financial
    position or results of operations.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>FASB ASC Section 820-10-35.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASC Section 820-10-35</Label></Row><Row><Id>7</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAscSection8251065TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>FASB ASC Section 825-10-65.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table5 - lo:FasbAscSection8251065TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASC Section&amp;#160;825-10-65 &amp;#8220;Interim Disclosures about Fair Value of
    Financial Instruments.&amp;#8221; ASC 825-10-65 requires interim disclosures on the fair value of financial
    instruments. The effective date was for interim periods ending after June&amp;#160;15, 2009. The adoption of
    ASC 825-10-65 was reflected in our interim financial statements beginning with the second quarter
    of 2009.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>FASB ASC Section 825-10-65.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASC Section 825-10-65</Label></Row><Row><Id>8</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAscTopic855TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>FASB ASC Topic 855.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table6 - lo:FasbAscTopic855TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASC Topic 855 &amp;#8220;Subsequent Events,&amp;#8221; which sets forth (1)&amp;#160;the period
    after the balance sheet date during which management of a reporting entity shall evaluate events or
    transactions that may occur for potential recognition or disclosure in the financial statements,
    (2)&amp;#160;the circumstances under which an entity shall recognize events or transactions occurring after
    the balance sheet date in its financial statements and (3)&amp;#160;the disclosures that an entity shall
    make about events or transactions that occurred after the balance sheet date. ASC 855 applies to
    the accounting for and disclosure of subsequent events not addressed in other applicable generally
    accepted accounting principles (GAAP). ASC 855 was effective for financial statements issued for
    interim periods and fiscal years ending after June&amp;#160;15, 2009. The adoption of ASC 855 did not have a
    material impact on Lorillard&amp;#8217;s financial position or results of operations.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>FASB ASC Topic 855.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASC Topic 855</Label></Row><Row><Id>9</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAsu200905TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>FASB ASU 2009-05.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table7 - lo:FasbAsu200905TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASU 2009-05 &amp;#8220;Fair Value Measurements and Disclosures (Topic 820):
    Measuring Liabilities at Fair Value.&amp;#8221; Fair value of liabilities is defined as a price in an orderly
    transaction between market participants, but often liabilities are not transferred in the market
    due to significant restrictions. If a quoted price in an active market is available, it should be
    used and disclosed as a Level 1 valuation. When that is not available, an entity can use either a)
    the quoted price of an identical liability when traded as an asset in an active or inactive market,
    b) the quoted price for similar liabilities traded as assets in an active market or c) a valuation
    technique, such as the income or present value approaches. No adjustments should be made for the
    existence of contractual restrictions that prevent transfer. The update was effective for the first
    period after the issue date of August&amp;#160;2009. ASU 2009-05 did not have a material impact on
    Lorillard&amp;#8217;s financial position or results of operations.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>FASB ASU 2009-05.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASU 2009-05</Label></Row><Row><Id>10</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAsu201006TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>FASB ASU 2010-06.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table8 - lo:FasbAsu201006TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASU 2010-06 &amp;#8220;Fair Value Measurements and Disclosures (Topic 820):
    Improving Disclosures about Fair Value Measurements.&amp;#8221; ASU 2010-06 establishes additional
    disclosures related to fair value. Transfers in and out of Level 1 and Level 2 and the reasons for
    the transfers must be disclosed. Level 3 purchases, sales, issuances and settlements should be
    presented separately rather than net. In addition, the level of disaggregation and input and
    valuation techniques need to be disclosed. The effective dates are periods beginning after December
    15, 2010 for the Level 3 purchases, sales, issuances and settlements disclosure, and periods
    beginning after December&amp;#160;15, 2009 for all other provisions. ASU 2010-06 did not have a material
    impact on Lorillard&amp;#8217;s financial position or results of operations.
    &lt;/div&gt;
    &lt;/div&gt;
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    &lt;!-- Begin Block Tagged</NonNumericTextHeader><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios></Cell></Cells><OriginalInstanceReportColumns /><Unit>Other</Unit><ElementDataType>us-types:textBlockItemType</ElementDataType><SimpleDataType>string</SimpleDataType><ElementDefenition>FASB ASU 2010-06.</ElementDefenition><ElementReferences>No authoritative reference available.</ElementReferences><IsTotalLabel>false</IsTotalLabel><IsEPS>false</IsEPS><Label>FASB ASU 2010-06</Label></Row><Row><Id>11</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><Level>0</Level><ElementName>lo_FasbAsu201009TextBlock</ElementName><ElementPrefix>lo</ElementPrefix><IsBaseElement>false</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><ShortDefinition>FASB ASU 2010-09.</ShortDefinition><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsSubReportEnd>false</IsSubReportEnd><IsCalendarTitle>false</IsCalendarTitle><IsTuple>false</IsTuple><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboselabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>
    &lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;
    &lt;!-- Begin Block Tagged Accounting Policy: LO-20110331_note1_accounting_policy_table9 - lo:FasbAsu201009TextBlock--&gt;
    &lt;div align="left" style="font-size: 10pt; font-family: 'Times New Roman',Times,serif"&gt;
    &lt;div align="left" style="font-size: 10pt; margin-top: 6pt"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;Lorillard adopted FASB ASU 2010-09 &amp;#8220;Subsequent Events (Topic 855): Amendments to Certain
    Recognition and Disclosure Requirements.&amp;#8221; ASU 2010-09 amends Topic 855 for SEC filers to eliminate
    the disclosure of the date through which subsequent events have been reviewed. The effective date
    was February&amp;#160;24, 2010. ASU 2010-09 did not have a material impact on Lorillard&amp;#8217;s financial
    position or results of operations.
    &lt;/div&gt;
    &lt;/div&gt;
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