NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

3 Months Ended

Mar. 31, 2013

Nature Of Operations And Summary Of Significant Accounting Policies Tables

Non-financial assets and liabilities measured at fair value on a recurring basis

The following table summarizes our non-financial assets and liabilities measured at fair value on a recurring basis as of March 31, 2013:

			Quoted Prices in
	Balance at		Active Markets		Significant Other		Significant
	March 31,		for Identical		Observable		Unobservable
	2013		Assets		Inputs		Inputs
			(Level 1)		(Level 2)		(Level 3)
Assets:
Trademarks	$	3,736	$	-	$	-	$	3,736
Total Financial Assets	$	3,736	$	-	$	-	$	3,736

Fair value of intangible assets valued using Level 3 inputs

Following is a summary of activity through March 31, 2013 of the fair value of intangible assets valued using Level 3 inputs:

Balance at December 31, 2012	$	3,844
Amortization of intangibles		(108)
Ending balance at March 31, 2013	$	3,736

Financial assets and liabilities measured at fair value on a recurring basis

The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis at March 31, 2013:

			Quoted Prices in
	Balance at		Active Markets		Significant Other		Significant
	March 31,		for Identical		Observable		Unobservable
	2013		Assets		Inputs		Inputs
			(Level 1)		(Level 2)		(Level 3)
Liabilities:
Derivative Liabilities	$	57,856	$	-	$	-	$	57,856
Total Financial Assets	$	57,856	$	-	$	-	$	57,856

Fair value of derivative liabilities valued using Level 3 inputs

Following is a summary of activity through March 31, 2013 of the fair value of derivative liabilities valued using Level 3 inputs:

Balance at December 31, 2012	$	70,704
Change in fair value during the period ended March 31, 2013		(12,848)
Ending balance at March 31, 2013	$	57,856