STOCKHOLDERS EQUITY	12 Months Ended
	Sep. 30, 2012
STOCKHOLDERS EQUITY
STOCKHOLDERS EQUITY	NOTE 5 - STOCKHOLDERS' EQUITY   As summarized in Note 1, on January 27, 2012, our board of directors approved to effect a name change from Web Wizard,  Inc. to Psychic  Friends  Network Inc. In addition to the name change,  our board of directors approved a ten (10) new for one (1) old forward  stock split of our  authorized  and issued and  outstanding shares of common stock.  Upon effect of the forward stock split,  our authorized capital was increased from 75,000,000 to 750,000,000  shares of common stock and correspondingly, our issued and outstanding shares of common stock was increased from  8,225,000 to  82,250,000  shares of common stock as of September 30, 2011, all with a par value of $0.001.   COMMON STOCK ISSUED   In June 2007, the Company issued 74,000,000 post-split shares of common stock at a price of $0.001 per share, for total proceeds of $7,400.   In July 2007, the Company issued 8,250,000  post-split shares of common stock at a price of $0.001 per share, for total proceeds of $16,500.   In February 2012, the Company issued 40,000 post-split shares of common stock at a price of $0.75 per share, for total proceeds of $30,000.   In January 2012, the Company  authorized the issuance of 6,667 post-split shares of common stock at a price of $0.75 per share, for total proceeds of $5,000.   In January  2012,  the Company  authorized  the  issuance of 326,667  post-split shares of common  stock at a price of $0.75 per  share,  for total  proceeds  of $245,000.   In January 2012, the Company issued common post-split shares previously  payable of 600,000 at a price of $0.09667 per share as described in detail below.   In April 2012, the Company  authorized the issuance of 100,000 post-split shares of common stock at a price of $0.75 per share, for consulting services valued at $75,000.   In April 2012, the Company  authorized the issuance of 333,333 post-split shares of common stock at a price of $0.75 per share, for total proceeds of $250,000.   In July 2012, the Company authorized the issuance of 25,000 post-split shares of common stock at a price of $0.75 per share,  for consulting  services  valued at $18,750.   In July 2012,  the  Company  received  cash of $251,000  for 334,667  post-split common  shares  issued  at a price of $0.75 per share  pursuant  to a  financing agreement.   ASSET PURCHASE AGREEMENT   Pursuant  to the "Asset  Purchase  Agreement"  (Note 1), on January 27, 2012 the Company issued 50,600,000  post-split shares of common stock for the purchase of intangible  assets with a fair value of $-0- from PFN  Holdings.  In  connection with the issuance of stock,  the majority  shareholder  of the Company agreed to forgive  $58,403 in related  party  advances  and cancel  50,000,000  post-split shares of common  stock held by the  shareholder.  The value of the  liabilities assumed was reduced to $58,003  through the assumption of $400 of liabilities of PFN Holdings by the Company.  The Company has  presented the common stock issued in this transaction on a net basis on the statement of stockholders' deficit.   As the assets purchased had a fair value of $-0- on the date of the transaction, the value of the  shares  issued  was based on the net value of the  liabilities extinguished of $58,003, which was recorded as additional paid-in capital due to the fact that the liabilities were owed to a related party.   OPTIONS AND WARRANTS   During July 2012, the Company's shareholders approved its 2012 Stock Option Plan ("the Plan").  Under the Plan,  the Company may issue up to 8,250,000  shares at its discretion. On September 17, 2012, the Company granted 200,000 stock options to a director of the Company which shall vest on September 17, 2013. The options expire ten (10) years  following  the vesting  date and carry a strike  price of $0.35   These  options  were  valued  using the  Black-Scholes  model and the  following inputs: 1 year vesting term, 10 year life,  volatility of 139.6%,  interest rate of 1.85%, and 0% forfeiture rate. The resulting value was $0.34 per option for a total value of $68,259.  Accordingly,  during the years ended September 30, 2012 and 2011, the Company  recognized  expense of $2,429 and $0,  respectively,  for options granted during the years pursuant to ASC Topic 718.  Unrecognized  stock option compensation  expense of $65,830 at September 30, 2012 will be recognized during the year ended September 30, 2013.   A summary of the status of the options granted at September 30, 2012 and 2011and changes during the years then ended is presented below:                                                    2012                  2011                                         ------------------     -----------------                                                   Weighted              Weighted                                                    Average               Average                                                   Exercise              Exercise                                         Shares      Price      Shares     Price                                         ------      -----      ------     -----   Outstanding at beginning of period          --      $  --          --    $   --   Granted                              200,000       0.35                    --   Exercised                                 --                     --        --   Expired or canceled                       --                     --        --   Outstanding at end of period           200,000      $0.35          --    $   --                                        -------      -----      ------    ------   Exercisable                                 --      $  --          --    $   --                                        =======      =====      ======    ======   The options  outstanding at September 30, 2012 and 2011 have a weighted  average exercise  price of $0.35  per  share and have a  remaining  useful  life of 9.97 years.