10-K/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_________________

FORM 10-K/A

Amendment No.1

(Mark One)

x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2012

[  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _____ to _____

Commission File Number: 333-149158

LIVEWIRE ERGOGENICS INC.

(Exact name of small business issuer as specified in its charter)

Nevada	26-1212244
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

1747 S. Douglass Road, Unit C

Anaheim, CA 92806

(Current Address of Principal Executive Offices)

714-940-0155

(Issuer Telephone Number)

  Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act: Common Stock, Par Value $0.0001

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes  o No  x

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x  No  o

Indicate by check mark if disclosure of delinquent filers pursuant to Rule 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.:

Large accelerated filer	¨	Accelerated filer	¨
Non-accelerated filer	¨	Smaller reporting company	x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes __ No X

The issuer’s revenues for its most recent fiscal year ended December 31, 2012, were $148,034

As of June 30, 2012, the aggregate market value of shares of the issuer’s common stock held by non-affiliates was approximately $7,500,000 based upon the closing bid price of $0.30 per share.  Shares of the issuer’s common stock held by each executive officer and director have been excluded in that such persons may be deemed to be affiliates of the issuer. This determination of affiliate status is not necessarily a conclusive determination for other purposes.

At April 14, 2013, there were 68,460,139 shares of $0.0001 par value common stock issued and outstanding.

Explanatory Note

LiveWire Ergogenics, Inc. (the “Company”) is filing this Amendment No. 1 on Form 10-K/A (the “Amendment”) to the Company’s annual report on Form 10-K for the year ended December 31, 2012 (the “Form 10-K”), filed with the Securities and Exchange Commission on April 16, 2013 (the “Original Filing Date”), solely to furnish certain exhibits to the Form 10-K in accordance with Rule 405 of Regulation S-T. Exhibit 101 consists of the following materials from the Company’s Form 10-K, formatted in XBRL (eXtensible Business Reporting Language):

101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Schema
101.CAL	XBRL Taxonomy Calculation Linkbase
101.DEF	XBRL Taxonomy Definition Linkbase
101.LAB	XBRL Taxonomy Label Linkbase
101.PRE	XBRL Taxonomy Presentation Linkbase

No other changes have been made to the Form 10-K. This Amendment speaks as of the Original Filing Date, does not reflect events that may have occurred subsequent to the Original Filing Date, and does not modify or update in any way disclosures made in the Form 10-K.

Pursuant to Rule 406T of Regulation S-T, the interactive data files attached as Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.

Item 6.  Exhibits.

The following documents are included herein:

Exhibit No.	Document Description
31.1*	Certification of Principal Executive Officer, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*	Certification of Principal Financial Officer, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1*	Certification of Principal Executive Officer, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to section 906 of the Sarbanes-Oxley Act of 2002.
32.2*	Certification of Principal Financial Officer, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to section 906 of the Sarbanes-Oxley Act of 2002.
101.INS**	XBRL Instance Document
101.SCH**	XBRL Taxonomy Schema
101.CAL**	XBRL Taxonomy Calculation Linkbase
101.DEF**	XBRL Taxonomy Definition Linkbase
101.LAB**	XBRL Taxonomy Label Linkbase
101.PRE**	XBRL Taxonomy Presentation Linkbase

* Previously filed or furnished, as applicable, with the Company’s annual report on Form 10-K for the year ended December 31, 2012, filed with the Securities and Exchange Commission on April 16, 2013. 

** Furnished herewith. XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

2

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned hereunto duly authorized.

	LIVEWIRE ERGOGENICS INC.
Dated: April 22, 2013	By:	/s/Bill J. Hodson
		Bill J. Hodson
		Chief Executive Officer
		Chief Accounting Officer

3

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PROPERTY AND EQUIPMENT (Detail Textuals) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Property, Plant and Equipment [Line Items]
Depreciation expense	$ 6,202	$ 3,900
Cost of equipment	3,558
Cash received on sale of equipment	8,500
Gain on sale of equipment	$ 4,942
Minimum
Property, Plant and Equipment [Line Items]
Estimated useful lives of equipment	3 years
Maximum
Property, Plant and Equipment [Line Items]
Estimated useful lives of equipment	5 years

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STOCKHOLDERS' DEFICIT - Summary of changes in warrants outstanding and related prices for shares (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Class of Warrant or Right [Line Items]
Exercise Price	1
Number Outstanding	5,802,002
Warrants Outstanding Weighted Average Remaining Contractual Life (years)	3 years 29 days
Weighted Average Exercise price	1.00
Number Exercisable	5,805,002
Exercise Price $1
Class of Warrant or Right [Line Items]
Exercise Price	1.00
Number Outstanding	5,805,002
Warrants Outstanding Weighted Average Remaining Contractual Life (years)	3 years 29 days
Weighted Average Exercise price	1.00
Number Exercisable	5,805,002
Warrants Exercisable Weighted Average Exercise Price	1.00

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CONVERTIBLE NOTES PAYABLE - Summary of convertible debentures (Details) (Convertible Notes Payable, USD $)	Dec. 31, 2012	Dec. 31, 2011
Convertible Notes Payable
Short-term Debt [Line Items]
Convertible notes payable	$ 60,000
Unamortized debt discount	(53,364)
Total	$ 6,636

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STOCKHOLDERS' DEFICIT - Summary of transactions of warrant issuance (Details 1)	12 Months Ended
	Dec. 31, 2012
Number Of Warrants [Roll Forward]
Outstanding at December 31, 2011
Issued	5,802,002
Exercised
Expired
Outstanding at December 31, 2012	5,802,002
Warrants, Weighted Average Exercise Per Share [Roll Forward]
Outstanding at December 31, 2011
Issued	1.00
Exercised
Expired
Outstanding at December 31, 2012	1.00

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NOTES PAYABLE (Detail Textuals) (USD $)	12 Months Ended	0 Months Ended	1 Months Ended
	Dec. 31, 2012	Oct. 08, 2012 Unsecured Note Payable	Aug. 01, 2012 Unsecured Note Payable	May 22, 2012 Unsecured Note Payable	Feb. 29, 2012 Unsecured Note Payable	Nov. 26, 2012 Unsecured Note Payable	Nov. 09, 2012 Unsecured Note Payable	Oct. 23, 2012 Unsecured Note Payable	Sep. 27, 2012 Unsecured Note Payable	Aug. 16, 2012 Unsecured Note Payable	Apr. 10, 2012 Unsecured Note Payable	Jan. 20, 2012 Unsecured Note Payable	Dec. 30, 2011 Unsecured Note Payable	Dec. 22, 2011 Unsecured Note Payable	Nov. 17, 2011 Unsecured Note Payable	Oct. 15, 2011 Unsecured Note Payable	Sep. 09, 2011 Unsecured Note Payable	Jun. 19, 2012 Non-interest bearing unsecured note payable	May 09, 2012 Non-interest bearing unsecured note payable
Short-term Debt [Line Items]
Unsecured note payable			$ 10,000			$ 10,000	$ 15,000	$ 5,000	$ 5,000	$ 9,980	$ 25,000	$ 10,000	$ 25,000	$ 15,000	$ 2,000	$ 15,000	$ 10,000	$ 4,500	$ 12,600
Percentage of interest rate on Unsecured note payable			10.00%			5.00%	5.00%	5.00%	6.00%	5.00%	6.00%	6.00%	6.00%	6.00%	6.00%	6.00%	6.00%
Stock issued on settlement of notes payable		12,000			150,000
Share price of stock issued on settlement of notes payable		$ 0.02	$ 0.25		$ 0.17
Pre stock split number of shares		10,000			125,000
Stock price pre split stock issue			$ 0.30		$ 0.20
Stock split ratio additional shares	1:5	1:5
Repayment of notes payable, Principal amount				10,000
Repayment of accrued interest on notes payable			$ 10,000	$ 196

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BASIS OF PRESENTATION AND NATURE OF OPERATIONS (Detail Textuals 2) (LiveWire MC2, LLC, SF Blu Vu, Inc, USD $)	12 Months Ended
	Dec. 31, 2012 Member
LiveWire MC2, LLC | SF Blu Vu, Inc
Purchase Agreement Counterparty [Line Items]
Number of members	2
Contingency description one	Provided that LVWR becomes a subsidiary of a public entity any time prior to December 31, 2012, the two members of LVWR could purchase the Series A for $400,000.
Purchase of series A preferred stock	$ 400,000
Contingency description two	Provided that LVWR becomes a subsidiary of a public entity, and that entity has not secured an investment of $350,000 prior to December 31, 2011 or March 31, 2012, the two members of LVWR could purchase the Series A for $2.
Unsecured investment two	350,000
Purchase of series A preferred stock two	2
Contingency description three	Provided that LVWR becomes a subsidiary of a public entity, and that entity has not secured an investment of $600,000 prior to June 30, 2012, the two members of LVWR could purchase the Series A for $2.
Unsecured investment three	600,000
Purchase of series A preferred stock three	2
Contingency description four	Provided that LVWR becomes a subsidiary of a public entity, and that entity has not secured an investment of $850,000 prior to December 31, 2012, the two members of LVWR could purchase the Series A for $2.
Unsecured investment four	850,000
Purchase of series A preferred stock four	2
Contingency description five	Provided that LVWR becomes a subsidiary of a public entity, and that entity reports cumulative gross revenue of $600,000 by June 30, 2012, the two members of LVWR could purchase the Series A for $2.
Gross revenue	600,000
Purchase of series A preferred stock	2
Contingency description six	Provided that LVWR becomes a subsidiary of a public entity, and that entity reports cumulative gross revenue of $1,500,000 by December 31, 2012, the two members of LVWR could purchase the Series A for $2.
Gross revenue	1,500,000
Purchase of series A preferred stock	2
Contingency description seven	Provided that LVWR becomes a subsidiary of a public entity, and that entity secures funding in excess of $200,000 through the efforts of the two members, then the two members of LVWR could purchase the Series A for $2.
Excess amount of secured funding	200,000
Purchase of series A preferred stock	$ 2

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STOCKHOLDERS' DEFICIT- Parentheticals - (Details 2)	12 Months Ended
	Dec. 31, 2012
Equity [Abstract]
Class Of Warrant Or Right Outstanding Weighted Average Remaining Contractual Life	3 years 29 days

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RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS (Tables)

12 Months Ended

Dec. 31, 2012

Related Party Transactions [Abstract]

Schedule of stockholders advance loans activity

	December 31,		December 31,
	2012		2011
Advances from stockholders	$	47,521	$	47,521

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CONVERTIBLE NOTES PAYABLE (Detail Textuals) (Convertible Notes Payable, USD $)				1 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Nov. 14, 2012 6% Interest bearing convertible debentures due on demand	Dec. 21, 2012 6% Interest bearing convertible debentures due on September 30, 2013 NonAffiliate Debenture
Short-term Debt [Line Items]
Face amount of convertible notes payable			$ 20,000	$ 40,000
Stated percentage of convertible notes payable			6.00%	6.00%
Percentage of lowest closing bid price for conversion of debt			50.00%	20.00%
Period for conversion of debt, Description			five days immediately prior to the date of the conversion notice	five days immediately prior to the date of the conversion notice
Unamortized debt discount, related to beneficial conversion feature	$ 53,364		$ 20,000	$ 40,000
Number of non affiliates party				2
Number of debt instruments				2

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RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS - Summary of Related Party transaction (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Related Party Transactions [Abstract]
Advances from stockholders	$ 47,521	$ 47,521

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GOING CONCERN (Detail Textuals) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Going Concern [Abstract]
Net loss	$ (1,702,803)	$ (392,945)
Accumulated deficit	$ (2,684,995)	$ (982,192)

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FAIR VALUE OF FINANCIAL INSTRUMENTS (Details) (USD $)	Dec. 31, 2012
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt Derivative liabilities	$ 70,977
Fair Value, Measurements, Recurring | Estimate of Fair Value, Fair Value Disclosure
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt Derivative liabilities	70,977
Fair Value, Measurements, Recurring | Quoted Prices in Active Markets for Identical Assets (Level 1)
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt Derivative liabilities
Fair Value, Measurements, Recurring | Significant Other Observable Inputs (Level 2)
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt Derivative liabilities
Fair Value, Measurements, Recurring | Significant Unobservable Inputs (Level 3)
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt Derivative liabilities	$ 70,977

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SUBSEQUENT EVENTS (Detail Textuals) (Subsequent Event, Convertible Notes Payable, USD $)	0 Months Ended		1 Months Ended
	Feb. 01, 2013	Jan. 08, 2013	Jan. 23, 2013	Jan. 25, 2013
Subsequent Event [Line Items]
Convertible note payable issuing to related parties	$ 90,045	$ 50,000	$ 25,000	$ 25,000
Number of related party		3
Percentage of lowest closing bid price as a conversion price	40.00%	40.00%	40.00%	40.00%
Number of days previous to conversion	5 days	5 days	5 days	5 days
Debt instrument, conversion price				$ 0.001
Common stock issued under conversion of debt				25,000,000
Affiliated Entity, One
Subsequent Event [Line Items]
Convertible note payable issuing to related parties		15,000
Affiliated Entity, Two
Subsequent Event [Line Items]
Convertible note payable issuing to related parties		15,000
Affiliated Entity, Three
Subsequent Event [Line Items]
Convertible note payable issuing to related parties		$ 20,000

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STOCKHOLDERS' DEFICIT (Detail Textuals 3) (USD $)	12 Months Ended			0 Months Ended	12 Months Ended
	Dec. 31, 2012 Series A Preferred Stock	Dec. 31, 2012 Series A Preferred Stock Bill Hodson	Dec. 31, 2012 Series A Preferred Stock Brad Nichols	May 16, 2011 Purchase Agreement	Dec. 31, 2012 Purchase Agreement Series A Preferred Stock	Dec. 31, 2011 Purchase Agreement SF Blu Vu, Inc
Stockholders Deficit [Line Items]
Common stock issued under purchase agreement				18,000,000	1,000,000	36,000,000
Number of common stock issued under purchase agreement, before stock split						30,000,000
Percentage of members interest						100.00%
Percentage of outstanding shares	90.00%
Acquisition of shares under contingent option agreement		500,000	500,000
Market price of share under contingent option agreement		$ 2.00	$ 2.00

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NOTES PAYABLE (Detail Textuals 1) (USD $)			0 Months Ended	1 Months Ended														12 Months Ended
	Dec. 31, 2012 Chief Executive Officer and President	Dec. 31, 2011 Chief Executive Officer and President	Oct. 08, 2012 Unsecured Note Payable	Aug. 01, 2012 Unsecured Note Payable	Feb. 29, 2012 Unsecured Note Payable	Nov. 26, 2012 Unsecured Note Payable	Nov. 09, 2012 Unsecured Note Payable	Oct. 23, 2012 Unsecured Note Payable	Sep. 27, 2012 Unsecured Note Payable	Aug. 16, 2012 Unsecured Note Payable	Apr. 10, 2012 Unsecured Note Payable	Jan. 20, 2012 Unsecured Note Payable	Dec. 30, 2011 Unsecured Note Payable	Dec. 22, 2011 Unsecured Note Payable	Nov. 17, 2011 Unsecured Note Payable	Oct. 15, 2011 Unsecured Note Payable	Sep. 09, 2011 Unsecured Note Payable	Dec. 31, 2012 Notes Payable	Dec. 31, 2011 Notes Payable
Short-term Debt [Line Items]
Unsecured note payable				$ 10,000		$ 10,000	$ 15,000	$ 5,000	$ 5,000	$ 9,980	$ 25,000	$ 10,000	$ 25,000	$ 15,000	$ 2,000	$ 15,000	$ 10,000
Note payable interest rate per annum				10.00%		5.00%	5.00%	5.00%	6.00%	5.00%	6.00%	6.00%	6.00%	6.00%	6.00%	6.00%	6.00%
Number of shares issuable upon execution of note				60,000
Number of pre stock split shares issuable upon execution of note				50,000
Stock issuable upon execution of note per share value			$ 0.02	$ 0.25	$ 0.17
Stock issuable upon execution of note pre stock split per share value				$ 0.30	$ 0.20
Unsecured loan related party	42,400	0
Accrued interest on notes payable																		$ 19,853	$ 400

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GOING CONCERN

12 Months Ended

Dec. 31, 2012

Going Concern [Abstract]

GOING CONCERN

NOTE 3 – GOING CONCERN

Going Concern

The Company’s consolidated financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business.  The Company has a net loss of $1,702,803 for the year ended December 31, 2012, and has an accumulated deficit of $2,684,995 as of December 31, 2012.  The Company has not yet established an adequate ongoing source of revenues sufficient to cover its operating costs and to allow it to continue as a going concern.  The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable.  If the Company is unable to obtain adequate capital, it could be forced to cease development of operations.

In order to continue as a going concern, develop a reliable source of revenues, and achieve a profitable level of operations the Company will need, among other things, additional capital resources.  Management’s plans to continue as a going concern include raising additional capital through increased sales of product and by sale of common shares.  However, management cannot provide any assurances that the Company will be successful in accomplishing any of its plans. The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations.  The accompanying consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

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INCOME TAXES - Reconciliation of income tax provision (benefit) computed at statutory U.S. Federal rate and actual tax provision (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Income Tax Disclosure [Abstract]
Income tax (benefit) provision at the Federal statutory rate	$ (596,000)	$ (134,000)
State income taxes, net of Federal Benefit	(136,000)	(35,000)
Other	5,000	1,000
Benefit of loss not realized subsequent to reverse merger		114,000
Benefit of loss not realized due to the Company status as a "pass through entity" for tax proposes		54,000
Equity based compensation	262,000
Settlement of salaries with stock	150,000
Valuation tax asset allowance	315,000
Tax provision

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RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS (Detail Textuals) (USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2012	Dec. 31, 2012	Dec. 31, 2011
Related Party Transaction [Line Items]
Legal fees payable		$ 47,521	$ 47,521
Accounts payable due to related parties		543,553	737,182
Value of accounts payable converted into common stock		395,341
Number of shares issued for payment of accounts payable to related parties		1,581,364
Number of common stock issued, before stock split, for payment of accounts payable to related parties		1,317,803
Richard Weed
Related Party Transaction [Line Items]
Legal fees		18,000
Weed & Co, LLP
Related Party Transaction [Line Items]
Legal fees payable	88,545
Accounts payable due to related parties	160,500	236,341	469,682
Value of accounts payable converted into common stock		$ 234,841
Number of shares issued for payment of accounts payable to related parties	642,000	939,364
Number of common stock issued, before stock split, for payment of accounts payable to related parties	535,000	782,803
Weed & Co, LLP | Class A warrants
Related Party Transaction [Line Items]
Number of warrants issued for settlement of accounts payable to related parties	642,000	939,364
Number of warrants issued for accounts payable to related parties, before stock split	535,000	782,803
Warrants Exercisable Weighted Average Exercise Price	1	1

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INCOME TAXES (Tables)

12 Months Ended

Dec. 31, 2012

Income Tax Disclosure [Abstract]

Schedule of income tax provision reconciliation

	Year Ended December 31,
	2012			2011
Income tax (benefit) provision at the Federal statutory rate	$	(596,000	)	$	(134,000	)
State income taxes, net of Federal Benefit		(136,000	)		(35,000	)
Other		5,000			1,000
Benefit of loss not realized subsequent to reverse merger		-			114,000
Benefit of loss not realized due to the Company status as a “pass through entity” for tax proposes		-			54,000
Equity based compensation		262,000			-
Settlement of salaries with stock		150,000			-
Valuation tax asset allowance		315,000			-
Tax provision	$	-		$	-

Schedule of Deferred tax asset

	December 31,
	2012		2011
Total deferred tax asset - from NOL carry forwards	$	334,000	$	54,000
Temporary differences – Accrued compensation		93,000		60,000
		427,000		114,000
Valuation allowance		(427,000)		(114,000)
Deferred tax asset, net of allowance	$	-	$

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STOCKHOLDERS' DEFICIT (Tables)

12 Months Ended

Dec. 31, 2012

Equity [Abstract]

Schedule of summary of warrant outstanding and related prices

Exercise Price		Number Outstanding	Warrants Outstanding Weighted Average Remaining Contractual Life (years)	Weighted Average Exercise price		Number Exercisable	Warrants Exercisable Weighted Average Exercise Price
$	1.00	5,805,002	3.08	$	1.00	5,805,002	$	1.00
$
$
		5,805,002				5,805,002

Schedule of stockholders equity warrants issuance

	Number of Shares		Weighted Average Price Per Share
Outstanding at December 31, 2011		-	$
Issued		5,802,002		1.00
Exercised		—		—
Expired		-		-
Outstanding at December 31, 2012		5,802,002	$	1.00

Schedule of fair value warrant issued valuation assumption

Significant assumptions:
Risk-free interest rate at grant date	6.30% -8.50	%
Expected stock price volatility	103.96	%
Expected dividend payout	—
Expected option life-years	(a)

(a)   – All warrants issued expire on January 31, 2016. The remaining life of the warrants is 3.08 years.

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STOCKHOLDERS' DEFICIT - Fair value of warrants issued and significant assumptions used (Details 2) (Warrants, USD $)	12 Months Ended
	Dec. 31, 2012
Class of Warrant or Right [Line Items]
Expected stock price volatility	103.96%
Expected dividend payout
Maximum
Class of Warrant or Right [Line Items]
Risk-free interest rate at grant date	8.50%
Minimum
Class of Warrant or Right [Line Items]
Risk-free interest rate at grant date	6.30%

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RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS (Detail Textuals 1) (Employment Agreements, USD $)	1 Months Ended	12 Months Ended
	Jul. 20, 2011 Agreement	Dec. 31, 2012 Agreement	Dec. 31, 2012 Bill Hodson	Dec. 31, 2011 Bill Hodson	Dec. 31, 2012 Brad Nichols	Dec. 31, 2011 Brad Nichols
Related Party Transaction [Line Items]
Number of employment agreements	2	2
Accrued deferred salary included in accounts payable related parties		$ 209,448	$ 217,000	$ 140,000	$ 217,000	$ 140,000
Unsecured loan related party			$ 42,400	$ 0	$ 42,400	$ 0

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CONCENTRATIONS (Tables)

12 Months Ended

Dec. 31, 2012

Risks and Uncertainties [Abstract]

Schedules of concentration of revenue from customer

Customer		Year Ended December 31, 2012			Year Ended December 31, 2011
	A		-			69	%
	B		38	%		-
	C		11	%		-
	D		11	%		-

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BASIS OF PRESENTATION AND NATURE OF OPERATIONS (Detail Textuals) (Purchase Agreement)	0 Months Ended	12 Months Ended
	May 16, 2011	Dec. 31, 2011 SF Blu Vu, Inc	Dec. 31, 2012 SF Blu Vu, Inc
Purchase Agreement Counterparty [Line Items]
Percentage of members interest		100.00%
Percentage of common shares owned by LVWR			60.00%
Common stock issued under purchase agreement	18,000,000	36,000,000
Number of common stock issued under purchase agreement, before stock split		30,000,000

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

12 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Advertising

Advertising is expensed as incurred and is included in selling costs on the accompanying statements of operations. Advertising and marketing expense for the years ended December 31, 2012 and 2011 was approximately $70,000 and $7,000, respectively.

Accounts Receivable

Accounts receivable are presented net of an allowance for doubtful accounts. The Company maintains allowances for doubtful accounts for estimated losses. The Company reviews the accounts receivable on a periodic basis and makes general and specific allowances when there is doubt as to the collectability of individual balances. In evaluating the collectability of individual receivable balances, the Company considers many factors, including the age of the balance, a customer’s historical payment history, its current credit-worthiness and current economic trends. Accounts are written off after exhaustive efforts at collection. At December 31, 2012 and 2011, the Company has established, based on a review of its outstanding balances, an allowance for doubtful accounts in the amount of $23,583 and $6,732, respectively.

Basis of Accounting

These consolidated financial statements have been prepared using the basis of accounting generally accepted in the United States of America for annual financial statements and with Form 10-K and article 8 of the Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Under this basis of accounting, revenues are recorded as earned and expenses are recorded at the time liabilities are incurred.

Cash and Equivalents

The Company considers all highly liquid instruments purchased with an original maturity of three months or less and money market accounts to be cash equivalents.  There were no cash equivalents at December 31, 2012 and 2011.

Use of Estimates

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period.  Actual results could differ from those estimates.

Derivative Liabilities

The Company assessed the classification of its derivative financial instruments as of December 31, 2012, which consist of convertible instruments and rights to shares of the Company’s common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815.

ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.

Inventory

Inventory is stated at the lower of cost or market value using the FIFO method.  Inventory consists primarily of finished goods and packaging materials and production supplies, i.e., packaged consumable energy supplements, manufactured under contract, and the wrappers and containers they are sold in. A periodic inventory system is maintained by 100% count. Inventory is replaced periodically to maintain the optimum stock on hand available for immediate shipment.  

Fair Value of Financial Instruments

Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities

Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data

Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

The Company did not have any Level 2 or Level 3 assets or liabilities as of December 31, 2012, with the exception of its convertible notes payable. The carrying amounts of these liabilities at December 31, 2012 approximate their respective fair value based on the Company’s incremental borrowing rate.

Cash is considered to be highly liquid and easily tradable as of December 31, 2012 and therefore classified as Level 1 within our fair value hierarchy.

In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

Convertible Instruments

The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for “Accounting for Derivative Instruments and Hedging Activities”.

Professional standards generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.  Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as “The Meaning of “Conventional Convertible Debt Instrument”.

The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with professional standards when “Accounting for Convertible Securities with Beneficial Conversion Features,” as those professional standards pertain to “Certain Convertible Instruments.” Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

ASC 815-40 provides that, among other things, generally, if an event is not within the entity’s control could or require net cash settlement, then the contract shall be classified as an asset or a liability.

Income Taxes

Prior to the Purchase Agreement LVWR was taxed as a limited liability company, which is a ‘pass through entity’ for tax purposes. Taxable income flowed through to its members, and income taxes were not levied at the company level. Subsequent to the reverse merger LVWR became a subsidiary of the SF Blu and is taxed at the Company’s marginal corporate rate. The Company accounts for income taxes under the provisions of ASC Section 740-10-30, which is an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in their financial statements or tax returns.

Stock Based Compensation

We account for the grant of stock options and restricted stock awards in accordance with ASC 718, “Compensation-Stock Compensation.” ASC 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation.

Recognition of Revenue

Sales are recorded at the time title of goods sold passes to customers, which based on shipping terms which generally occurs when the product is shipped to the customer and collectability is reasonably assured. Based on prior experience, the Company reasonably estimates its sales returns and warranty reserves. Sales are presented net of discounts and allowances. Discounts and allowances are determined when a sale is negotiated. The Company does not grant price adjustments after a sale is complete.  The Company warrants its products sold on the internet with a right of exchange by means of an approved Return Merchandise Authorization (RMA).  Returns of unused merchandise are similarly authorized. Warranty and return policy for product sold through retail distribution channels is negotiated with each customer.

The Company’s revenue is primarily derived from sales of their consumable energy supplement products through distributors who distribute their products to retailers. The Company also sells their products directly to consumers; this is normally done through internet sales. This portion of their sales is minimal.

Shipping costs

Shipping costs are included in cost of goods sold and totaled $18,827 and $13,084 for the year ended December 31, 2012 and 2011, respectively.

Earnings (loss) per common share

The Company utilizes the guidance per FASB Codification “ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities, shown below, presented on a common share equivalent basis and outstanding as of December 31, 2012 and 2011 have been excluded from the per share computations:

	For the Years Ended
	December 31,
	2012		2011
Convertible Notes Payable		471,698		-
Warrants		5,805,002		-

Long Lived Assets

The Company follows Accounting Standards Codification subtopic 360-10, Property, Plant and Equipment (“ASC 360-10”). ASC 360-10 requires those long-lived assets and certain identifiable intangibles held and used by the Company be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Events relating to recoverability may include significant unfavorable changes in business conditions, recurring losses, or a forecasted inability to achieve break-even operating results over an extended period. The Company evaluates the recoverability of long-lived assets based upon forecasted undiscounted cash flows. Should impairment in value be indicated, the carrying value of intangible assets will be adjusted, based on estimates of future discounted cash flows resulting from the use and ultimate disposition of the asset. ASC 360-10 also requires assets to be disposed of be reported at the lower of the carrying amount or the fair value less costs to sell.

Reclassification

Certain reclassifications have been made to conform the prior period data to the current presentation. These reclassifications had no effect on reported net loss.

Recent Accounting Pronouncements

A variety of accounting standards have been issued or proposed by FASB that do not require adoption until a future date. We regularly review all new pronouncements that have been issued since the filing of our Form 10-K for the year ended December 31, 2011 to determine their impact, if any, on our consolidated financial statements. The Company does not expect the adoption of any of these standards to have a material impact once adopted.

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BASIS OF PRESENTATION AND NATURE OF OPERATIONS (Detail Textuals 1) (USD $)	12 Months Ended		1 Months Ended	0 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Jul. 19, 2011 Series A Preferred Stock Weed & Co. LLP	Jan. 01, 2013 Series A Preferred Stock Subsequent Event	Jul. 19, 2011 LiveWire MC2, LLC Series A Preferred Stock Votes
Purchase Agreement Counterparty [Line Items]
Preferred stock, shares outstanding	0	1,000,000			1,000,000
Number of votes on each outstanding shares					1,000
Series A shares converted to common stock (in shares)				50
Exceeded amount of market capitalization				$ 50,000,000
Number of consecutive trading days				90 days
Shares issued for accounts payable (in shares)	39,750		1,000,000
Shares issued for accounts payable	$ 7,625		$ 100,000
Preferred stock, par value (in dollars per share)	$ 0.0001	$ 0.0001	$ 0.1

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INVENTORY - Summary of Inventory (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Inventory Disclosure [Abstract]
Finished Goods	$ 620	$ 5,551
Packaging materials and production supplies	66,911	44,428
Inventory, gross	67,531	49,979
Reserve on inventory	(20,634)	(5,000)
Inventory, net	$ 46,897	$ 44,979

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FAIR VALUE OF FINANCIAL INSTRUMENTS (Details 1) (Debt Derivative Liability, USD $)	12 Months Ended
	Dec. 31, 2012
Debt Derivative Liability
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Balance, December 31, 2011
Initial fair value of debt derivatives at note issuances	72,118
Mark-to-market at December 31, 2012-Embedded debt derivatives	(1,141)
Balance, December 31, 2012	70,977
Net gain for the period included in earnings relating to the liabilities held at December 31, 2012	1,141
Non- cash interest (expenses) included in change in derivative liability	$ (12,118)

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Consolidated Balance Sheets (USD $)	Dec. 31, 2012	Dec. 31, 2011
CURRENT ASSETS
Cash and cash equivalents	$ 2,110	$ 31,454
Accounts receivable, net	4,475	10,188
Inventory, net	46,897	44,979
Prepaid and other current assets	930	12,180
Total current assets	54,412	98,801
Property and equipment, net	14,535	7,595
Total assets	68,947	106,396
CURRENT LIABILITIES
Accounts payable and accrued expenses	128,909	37,138
Accounts payable - Related party	543,553	737,182
Notes payable	162,380	67,400
Convertible debentures, net	6,636
Derivative liability	70,977
Advances from stockholders'	47,521	47,521
Total liabilities	959,976	889,241
STOCKHOLDERS' DEFICIT
Preferred stock, $.0001 par value, 10,000,000 shares authorized, 0 and 1,000,000 issued and outstanding at December 31, 2012 and 2011, respectively		100
Common stock, $.0001 par value, 100,000,000 shares authorized, 68,460,139 and 60,975,119 issued and outstanding at December 31, 2012 and 2011, respectively	6,846	6,097
Subscription receivable	(45,000)
Common stock to be issued	5
Additional paid-in-capital	1,832,115	193,150
Accumulated deficit	(2,684,995)	(982,192)
Total stockholders' deficit	(891,029)	(782,845)
Total liabilities and stockholders' deficit	$ 68,947	$ 106,396

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COMMITMENTS AND CONTINGENCIES (Detail Textuals) (USD $)	6 Months Ended	12 Months Ended			1 Months Ended		12 Months Ended
	Dec. 31, 2012	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012 Common Stock	Jul. 31, 2011 Agreement with stockholders	Jul. 20, 2011 Employment Agreements Agreement	Dec. 31, 2012 Employment Agreements Agreement	Dec. 31, 2012 Employment Agreements Common Stock	Dec. 31, 2012 Employment Agreements Class A warrants
Schedule Of Commitments and Contingencies [Line Items]
Monthly rate of legal fees					$ 10,000
Term of agreement					1 year
Number of employment agreements						2	2
Term of employment agreements						5 years
Annual salary						260,000
Accrued deferred salary							$ 209,448
Number of common stock issued as payment of accrued salaries (in shares)				1,256,688				1,256,688
Number of common stock issued, before stock split, for payment of accrued salaries		1,047,240						1,047,240
Number of specified shares held by stockholder to receive one bonus share	5	5	5				5
Number of common stock called by warrants (in shares)									1,256,688
Number of warrants issued under agreement, before stock split									1,047,240

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Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Cash Flows From Operating Activities:
Net loss	$ (1,702,803)	$ (392,945)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	6,202	3,900
Common stock issued for services	608,800
Change in fair value of derivative liability	10,977
Amortization of debt discount	6,636
Gain on settlement of debt	(1,771)
Bad debt expense	37,484
Gain on sale of property and equipment	(4,942)
Change in operating assets and liabilities:
Accounts receivable	(31,771)	(2,908)
Inventory	(1,919)	(40,980)
Prepaid and other assets	11,250	(12,181)
Accounts payable	308,846	7,386
Accounts payable - related parties	201,712	199,000
Net cash used in operating activities	(551,299)	(238,728)
Cash Flows From Investing Activities
Cash received upon recapitalization		10,088
Purchase of equipment	(16,700)	(2,990)
Sale of equipment	8,500
Net cash (used in) provided by investing activities	(8,200)	7,098
Cash Flows From Financing Activities
Proceeds from notes payable	89,580	391,500
Proceeds from convertible notes payable	60,000	(150,000)
Advance from stockholders	42,400	12,181
Repayment of advances to stockholders		(7,410)
Share issued for cash	326,575
Proceeds from subscription receivable	9,000
Proceeds from common stock to be issued	12,600
Repayment of note payable	(10,000)
Capital contributions		15,000
Net cash provided by financing activities	530,155	261,271
Net (decrease) increase in Cash	(29,344)	29,641
Cash at Beginning of Year	31,454	1,813
Cash at End of Year	2,110	31,454
Supplemental Disclosure of Cash Flow Information
Cash paid for interest		2,726
Cash paid for income taxes
Cancellation of preferred shares	100
Shares and warrants issued for accounts payable	7,625
Shares and warrants issued for accounts payable - related parties	395,341
Shares and warrants issued for accrued salaries	209,448
Series A shares issued for payment of accounts payable		100,000
Common stock issued for payment of notes payable	25,229	174,500
Beneficial conversion feature on convertible notes	60,000
Stock subscription receivable	$ 45,000

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STOCKHOLDERS' DEFICIT (Detail Textuals 1) (USD $)	0 Months Ended	1 Months Ended	12 Months Ended
	May 09, 2012	Apr. 30, 2012	Dec. 31, 2012	Dec. 31, 2011
Equity [Abstract]
Number of restricted common stock issued for subscription receivable			216,000
Number of restricted common stock issued before stock split for subscription receivable			180,000
Amount of restricted common stock issued for subscription receivable			$ 54,000
Proceeds from stock issuance for subscription receivable		9,000
Subscription Receivable			45,000
Number of common stock to be issued			50,400
Number of common stock to be issued before stock split			42,000
Amount of common stock to be issued			12,600
Proceeds from common stock to be issued	12,600		12,600
Number of warrants issued and outstanding			5,802,002
Exercise price of warrants			1
Fair value of warrants			21,652
Remaining life of the warrants			3 years 29 days
Aggregate intrinsic value of all warrants outstanding			$ 0

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Earnings (loss) per common share (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Convertible Notes Payable
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Securities excluded from the per share computations	471,698
Warrants
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Securities excluded from the per share computations	5,805,002

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CONCENTRATIONS (Details) (Sales Revenue, Goods, Net, Customer Concentration Risk)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Concentration Risk [Line Items]
Concentration risk, percentage	60.00%	69.00%
Customer A
Concentration Risk [Line Items]
Concentration risk, percentage		69.00%
Customer B
Concentration Risk [Line Items]
Concentration risk, percentage	38.00%
Customer C
Concentration Risk [Line Items]
Concentration risk, percentage	11.00%
Customer D
Concentration Risk [Line Items]
Concentration risk, percentage	11.00%

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Schedule of antidilutive securities excluded from computation of earnings per share

	For the Years Ended
	December 31,
	2012		2011
Convertible Notes Payable		471,698		-
Warrants		5,805,002		-

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Detail Textuals) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Accounting Policies [Abstract]
Advertising and marketing expense	$ 70,000	$ 7,000
Allowance for doubtful accounts	23,583	6,732
Percentage by count of maintenance for periodic inventory system	100.00%
Shipping costs included in cost of goods sold	$ 18,827	$ 13,084

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INVENTORY (Tables)

12 Months Ended

Dec. 31, 2012

Inventory Disclosure [Abstract]

Schedule of inventory

	December 31,		December 31,
	2012		2011
Finished Goods	$	620	$	5,551
Packaging materials and production supplies		66,911		44,428
		67,531		49,979
Reserve on inventory		(20,634)		(5,000	)
	$	46,897	$	44,979

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BASIS OF PRESENTATION AND NATURE OF OPERATIONS

12 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

BASIS OF PRESENTATION AND NATURE OF OPERATIONS

NOTE 1 – BASIS OF PRESENTATION AND NATURE OF OPERATIONS

The Company

LiveWire MC2, LLC (“LVWR”) was organized under the laws of the State of California on January 7, 2008 as a limited liability company. LVWR was formed for the purpose of developing and marketing consumable energy supplements. LVWR adopted December 31 as the fiscal year end.

On June 30, 2011,LVWR, together with its members, entered into a purchase agreement (the “Purchase Agreement”), for a share exchange with SF Blu Vu, Inc., (“SF Blu”), a public Nevada shell corporation. SF Blu Vu Inc. was formed in Nevada on October 9, 2007 under the name Semper Flowers, Inc. On May 15, 2009 the Company changed its name to SF Blu Vu, Inc. The Purchase Agreement was ultimately completed on August 31, 2011. Under the terms of the purchase agreement (the “Purchase Agreement”), SF Blu issued 36,000,000 (30,000,000 shares pre stock split of 1 additional share for every five shares held) of their common shares for 100% of the members’ interest in LVWR. Subsequent to the Purchase Agreement, the members of LVWR owned 60% of common shares of SF Blu, effectively obtaining operational and management control of SF Blu. For accounting purposes, the transaction has been accounted for as a reverse acquisition under the purchase method of business combinations, and accordingly the transaction has been treated as a recapitalization of LVWR, the accounting acquirer in this transaction, with SF Blu (the shell) as the legal acquirer.

Subsequent to the Purchase Agreement the financial statements presented are those of LVWR, as if the Purchase Agreement had been in effect retroactively for all periods presented. Immediately following completion of the Purchase Agreement, LVWR and their stockholders had effective control of SF Blu even though SF Blu had acquired LVWR. For accounting purposes, LVWR will be deemed to be the accounting acquirer in the transaction and, consequently, the transaction will be treated as a recapitalization of LVWR i.e., a capital transaction involving the issuance of shares by SF Blu for the members’ interest in LVWR. Accordingly, the assets, liabilities and results of operations of LVWR, became the historical financial statements of SF Blu at the closing of the Purchase Agreement, and SF Blu’s assets, liabilities and results of operations have been consolidated with those of LVWR commencing as of August 31, 2011, the date the Purchase Agreement closed. SF Blu is considered the accounting acquiree, or legal acquiror, in this transaction. No step-up in basis or intangible assets or goodwill will be recorded in this transaction. As this transaction is being accounted for as a reverse acquisition, all direct costs of the transaction have been charged to additional paid-in capital. All professional fees and other costs associated with transaction have been charged to additional paid-in-capital.

Subsequent to the Purchase Agreement being completed, SF Blu as the legal acquiror and surviving company, together with their controlling stockholders from LVWR changed the name of SF Blu to LiveWire Ergogenics, Inc. (“LiveWire”) on September 20, 2011. Hereafter, SF Blu, LVWR, or LiveWire are referred to as the “Company”, unless specific reference is made to an individual entity.

In contemplation, and in connection with the Purchase Agreement, the Company’s directors on July 19, 2011 adopted resolutions determining the Designations, Rights and Preferences of the Series A Preferred Stock (“Series A”) consisting of One Million (1,000,000) shares.  The Series A is senior to the common stock and all other shares of Preferred Stock that may be later authorized.  Each outstanding share of Series A has One Thousand (1,000) votes on all matters submitted to the stockholders and votes with the common stock on all matters.  The Series A shares vote separately as a class has the right to elect three persons to serve on the board of directors.  The shares of Series A (i) do not have a liquidation preference; (ii) do not accrue, earn, or participate in any dividends; (iii) are not subject to redemption by the Corporation; and (iv) each share of Series A has one thousand (1,000) votes per share and votes with the common stock on all matters.  As such, the Series A has voting control of the Company and may use its majority control to affect the interests of the Company’s common stockholders.

After December 31, 2012, each outstanding share of Series A may be converted, at the option of the owner, into fifty (50) shares of the Company's common stock; provided however, that no conversion shall be permitted unless (i) the Company's common stock is quoted for public trading in the United States or other international securities market and (ii) the Company's market capitalization (i.e., the number of issued and outstanding shares of common stock multiplied by the daily closing price) has exceeded Fifty Million Dollars ($50,000,000) for 90 consecutive trading days. These provisions, if executed by the holders of the Series A, may significantly dilute the Company’s common stockholders after December 31, 2012.

On July 19, 2011, the Company issued 1,000,000 shares of the newly created Series A to Weed & Co. LLP, (“Weed & Co”) or its designee, in exchange for a $100,000 reduction of the outstanding accounts payable, being the equivalent of One Cent ($0.1) per share of Series A. Weed & Co., had provided legal services to SF Blu as a shell prior to the Purchase Agreement, and to the Company subsequent to the Purchase Agreement. Subsequent to the issuance of the Series A, Weed & Co assigned the Series A to a third party. On July 21, 2011 in connection with this Series A issuance, a Contingent Option Agreement (“Contingent Option”) was entered into between the two primary members of LVWR and the holder of the issued Series A. Under the terms of this Contingent Option the holder of the Series A is not allowed to transfer, sell or borrow against the Series A shares.  Under the Contingent Option the two members of LVWR could purchase the issued Series A under the following circumstances:

-   Provided that LVWR becomes a subsidiary of a public entity any time prior to December 31, 2012, the two members of LVWR could purchase the Series A for $400,000.

-   Provided that LVWR becomes a subsidiary of a public entity, and that entity has not secured an investment of $350,000 prior to December 31, 2011 or March 31, 2012, the two members of LVWR could purchase the Series A for $2.

-   Provided that LVWR becomes a subsidiary of a public entity, and that entity has not secured an investment of $600,000 prior to June 30, 2012, the two members of LVWR could purchase the Series A for $2.

-   Provided that LVWR becomes a subsidiary of a public entity, and that entity has not secured an investment of $850,000 prior to December 31, 2012, the two members of LVWR could purchase the Series A for $2.

-   Provided that LVWR becomes a subsidiary of a public entity, and that entity reports cumulative gross revenue of $600,000 by June 30, 2012, the two members of LVWR could purchase the Series A for $2.

-   Provided that LVWR becomes a subsidiary of a public entity, and that entity reports cumulative gross revenue of $1,500,000 by December 31, 2012, the two members of LVWR could purchase the Series A for $2.

 -   Provided that LVWR becomes a subsidiary of a public entity, and that entity secures funding in excess of $200,000 through the efforts of the two members, then the two members of LVWR could purchase the Series A for $2.

Based on the above noted terms of the Contingent Option the Company accounted for the issued Series A, similar to that of the 36,000,000 (30,000,000 shares pre stock split of 1 additional share for every five shares held) shares of common stock issued with the Purchase Agreement, as the terms of the Contingent Option are effectively made to ensure that the Series A, and any benefit there under, would ultimately reside with the LVWR members. Accordingly, the Series A are treated as having been issued by the accounting acquirer, or LVWR, since inception for all periods presented.

In March 2012, Bill Hodson and Brad Nichols exercised their rights under the Contingent Option Agreement dated July 21, 2011 with Rick Darnell. Based upon the Agreement and fulfillment of contingencies in the Agreement, Bill Hodson and Brad Nichols each acquired 500,000 shares of the Series A from Rick Darnell for $2.00.

On December 4, 2012, the “Company reached an agreement with the holders of the Company’s Series A Preferred Stock to surrender and cancel all outstanding shares of the Company’s Series A Preferred Stock.  A copy of the Acknowledgement of Surrender and Cancelation of the Series A Preferred Stock is attached as Exhibit 4.4 to the Form 8-k filed on December 4, 2012.  The surrender and cancelation of the Series A Preferred Stock improves the Company’s capital structure because it eliminated the super voting provisions and conversion features that, if exercised by the holders, might dilute the common stockholders of the Company.

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Consolidated Balance Sheets (Parentheticals) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Statement Of Financial Position [Abstract]
Preferred stock, par value (in dollars per share)	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	1,000,000
Preferred stock, shares outstanding	0	1,000,000
Common stock, par value (in dollars per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	68,460,139	60,975,119
Common stock, shares outstanding	68,460,139	60,975,119

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STOCKHOLDERS' DEFICIT

12 Months Ended

Dec. 31, 2012

Equity [Abstract]

STOCKHOLDERS' DEFICIT

NOTE 11 – STOCKHOLDERS’ DEFICIT

Common Stock

As a result of the reverse merger, the shares of the Company outstanding prior to the closing of the Purchase Agreement are treated as having been issued as of that date, whereas the shares issued in connection with the purchase Agreement are treated as having been issued since inception for all periods presented.

Stock Dividend

On December 13, 2012, LiveWire Ergogenics, Inc. announced that its Board of Directors has declared a dividend payable to stockholders of record on January 18, 2013 (“Record Date”).

 
The dividend is equal to 20% of the share price at the market close on the Record Date. The dividend is payable in common stock. Each stockholder’s dividend will be calculated based on the number of shares owned on the Record Date by the stockholder. The new shares will be issued following the Record Date. The number of shares will equal one (1) share for each five (5) shares owned by the stockholder on the Record Date, rounded upwards to the next whole share.  

As stated in ASC 505-20 - Stock Dividend and Stock Split and per paragraph 25-3, since the issuance of additional shares on account of 1:5 stock dividend (1 share for every 5 shares held) is at least 20% or 25% (in this case 20%) of the number of previously outstanding shares, the transaction should be accounted for as a "Stock Split" instead of "Stock Dividend".

All references in the accompanying consolidated financial statements and notes thereto have been retroactively restated to reflect the December 13, 2012 stock dividend in substance as a stock split.

2012

All stock issuances during the year ended 2012 through June 28, 2012 included one share of common stock and one warrant to convert to common stock.

Payment of Notes Payable

For the year ended December 31, 2012, the Company issued 162,000 (135,000 shares pre stock spilt of 1 additional share for every five shares held) shares (valued at $25,229) of the Company’s common stock as payment of notes payable.

Issuance of Common Stock as a Result of Sale of Securities

For the year ended December 31, 2012, the Company issued 1,307,620 (1,058,011 shares pre stock split of 1 additional share for every five shares held) shares of common stock for proceeds from the sale of the Company’s common stock of $326,576.

Common Stock Issued in Connection with Accounts Payable

For the year ended December 31, 2012, the Company issued 39,750 (33,125 shares pre stock split of 1 additional share for every five shares held) shares of its common stock valued at $7,625 as payment of accounts payable.

Common Stock Issued in Connection with Accounts Payable – Related Parties

For the year ended December 31, 2012, the Company issued 1,581,364 (1,317,803 shares pre stock split of 1 additional share for every five shares held) shares of its common stock valued at $395,341 as payment of accounts payable to the Company’s legal counsel and an entity controlled by the Company’s controlling shareholders.

Common Stock Issued in Connection with Accrued Salaries

For the year ended December 31, 2012, the Company issued 1,256,688 (1,047,240 shares pre stock split of 1 additional share for every five shares held) shares of its common stock valued at $209,322 as payment of accrued salaries to two company officers.

Common Stock Issued as compensation

The Company issued 2,921,599 (2,434,666 shares pre stock split of 1 additional share for every five shares held) shares (valued at $608,800) for the year ended December 31, 2012 of the Company’s restricted common stock as compensation to consultants and employees.

Subscription Receivable

The Company issued 216,000 (180,000 shares pre stock split of 1 additional share for every five shares held) shares (valued at $54,000) for the year ended December 31, 2012 of the Company’s restricted common stock. In April 2012, $9,000 was paid and the balance at December 31, 2012 is $45,000.

Common Stock to be Issued

The Company will issue 50,400 (42,000 shares pre stock split of 1 additional share for every five shares held) shares (valued at $12,600) for the year ended December 31, 2012 of the Company’s restricted common stock. A cash payment of $12,600 was made on May 9, 2012 and the Company will issue the shares in 2013. 

Warrants

The following table summarizes the changes in warrants outstanding and related prices for the shares of the Company’s common stock issued to shareholders at December 31, 2012:

Exercise Price		Number Outstanding	Warrants Outstanding Weighted Average Remaining Contractual Life (years)	Weighted Average Exercise price		Number Exercisable	Warrants Exercisable Weighted Average Exercise Price
$	1.00	5,805,002	3.08	$	1.00	5,805,002	$	1.00
$
$
		5,805,002				5,805,002

Transactions involving the Company’s warrant issuance are summarized as follows:

	Number of Shares		Weighted Average Price Per Share
Outstanding at December 31, 2011		-	$
Issued		5,802,002		1.00
Exercised		—		—
Expired		-		-
Outstanding at December 31, 2012		5,802,002	$	1.00

During the year ended December 31, 2012, the Company issued 5,805,002 warrants with an exercise price of $1 expiring January 31, 2016. The fair value (as determined and described below) of $21,652 is charged ratably over the vesting term of the warrants.

The fair value of these warrants issued and the significant assumptions used to determine those fair values, using a Black-Scholes option-pricing model are as follows:

Significant assumptions:
Risk-free interest rate at grant date	6.30% -8.50	%
Expected stock price volatility	103.96	%
Expected dividend payout	—
Expected option life-years	(a)

(a)   – All warrants issued expire on January 31, 2016. The remaining life of the warrants is 3.08 years.

The aggregate intrinsic value of all warrants outstanding at December 31, 2012 is $-0-.

2011

As noted earlier on August 31, 2011, the Company completed a Purchase Agreement that resulted in a reverse merger and a change in control of the Company. The shares of the Company outstanding prior to the closing of the Purchase Agreement are treated as having been issued as of that date, whereas the shares issued in connection with the purchase Agreement are treated as having been issued since inception for all periods presented.

Prior to the Purchase Agreement the Company had 23,920,235 outstanding shares (19,933,529 shares pre stock split of 1 additional share for every five shares held) of common stock. Of which 18,000,000 (15,000,000 shares pre stock split of 1 share for every five shares held) common shares were sold on May 16, 2011 at the par value of $0.001 per share for total proceeds of $15,000.

In December 2011, 1,054,884 (879,070 (shares pre stock split of 1 additional share for every five shares held) shares of common stock were issued to satisfy $174,500 of notes payable.

Prior to LVWR entering into the Purchase Agreement, they received a $15,000 capital contribution. This contribution was ultimately treated as being converted into shares of the Company when the Purchase Agreement was completed.

Under the terms of the Purchase Agreement, SF Blu issued 36,000,000 (30,000,000 shares pre stock split of 1 additional share for every five shares held) of their common shares for 100% of the members’ interest in LVWR.

Preferred Stock

As noted earlier in contemplation, and in connection with the Purchase Agreement, the Company issued 1,000,000 shares of Series A Preferred Stock (“Series A”).

In addition to any other rights and privileges of Series A as previously noted, the Company shall not, without first obtaining the affirmative vote or written consent of the holders of ninety percent (90%) of the outstanding shares of Series A, do any of the following:

●   take any action which would either alter, change or affect the rights, preferences, privileges or restrictions of the Series A or increase the number of shares of such series authorized hereby or designate any other series of Preferred Stock;

●  increase the size of any equity incentive plan(s) or arrangements;

●   make fundamental changes to the business of the Company;

●   make any changes to the terms of the Series A or to the Company’s Articles of Incorporation or Bylaws, including by designation of any stock;

●   create any new class of shares having preferences over or being on a parity with the Series A as to dividends or assets, unless the purpose of creation of such class is, and the proceeds to be derived from the sale and issuance thereof are to be used for, the retirement of all Series A then outstanding;

●   make any change in the number of authorized directors, currently five (5);

●   repurchase any of the Company's Common Stock;

●   sell, convey or otherwise dispose of, or create or incur any mortgage, lien, charge or encumbrance on or security interest in or pledge of, or sell and leaseback, all or substantially all of the property or business of the Company or more than 50% of the stock of the Company;

●   make any payment of dividends or other distributions or any redemption or repurchase of stock or options or warrants to purchase stock of the Company; or

● make any sales of additional Preferred Stock.

In March 2012, Bill Hodson and Brad Nichols exercised their rights under the Contingent Option Agreement dated July 21, 2011 with Rick Darnell. Based upon the Agreement and fulfillment of contingencies in the Agreement, Bill Hodson and Brad Nichols each acquired 500,000 shares of the Series A from Rick Darnell for $2.00.

On December 4, 2012, the “Company reached an agreement with the holders of the Company’s Series A Preferred Stock to surrender and cancel all outstanding shares of the Company’s Series A Preferred Stock.  A copy of the Acknowledgement of Surrender and Cancelation of the Series A Preferred Stock is attached as Exhibit 4.4 to the Form 8-k filed on December 4, 2012.  The surrender and cancelation of the Series A Preferred Stock improves the Company’s capital structure because it eliminated the super voting provisions and conversion features that, if exercised by the holders, might dilute the common stockholders of the Company.

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Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2012	Apr. 14, 2013	Jun. 30, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	LIVEWIRE ERGOGENICS INC.
Entity Central Index Key	0001421289
Trading Symbol	lvvv
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Well-Known Seasoned Issuer	No
Entity Common Stock, Shares Outstanding		68,460,139
Entity Public Float			$ 7,500,000
Document Type	10-K
Document Period End Date	Dec. 31, 2012
Amendment Flag	false
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	FY

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INCOME TAXES

12 Months Ended

Dec. 31, 2012

Income Tax Disclosure [Abstract]

INCOME TAXES

NOTE 12 – INCOME TAXES

The Company accounts for income taxes under ASC 740, “Expenses – Income Taxes”. ASC 740 requires the recognition of deferred tax assets and liabilities for both the expected impact of differences between the financial statements and the tax basis of assets and liabilities, and for the expected future tax benefit to be derived from tax losses and tax credit carry forwards. ASC 740 additionally requires the establishment of a valuation allowance to reflect the likelihood of realization of deferred tax assets.

Through June 30, 2011 LVWR was a limited liability company that operated out of the State of California.  Tax returns were filed as a partnership, which is a ‘pass through entity’ for tax purposes.  Taxable income flowed through to members, and income taxes were not imposed at the company level, except in special circumstances. The State of California imposes a minimal franchise tax on gross income. LVWR did not accumulate net operating losses or deferred tax assets/liabilities. Subsequent to the Purchase Agreement on June 30, 2011 LVWR operations are consolidated with those of SF Blu, a Nevada corporation, which is subject to both Federal and State income taxes.

The table below summarizes the reconciliation of the Company’s income tax provision (benefit) computed at the statutory U.S. Federal rate and the actual tax provision (rounded to the nearest hundred):

	Year Ended December 31,
	2012			2011
Income tax (benefit) provision at the Federal statutory rate	$	(596,000	)	$	(134,000	)
State income taxes, net of Federal Benefit		(136,000	)		(35,000	)
Other		5,000			1,000
Benefit of loss not realized subsequent to reverse merger		-			114,000
Benefit of loss not realized due to the Company status as a “pass through entity” for tax proposes		-			54,000
Equity based compensation		262,000			-
Settlement of salaries with stock		150,000			-
Valuation tax asset allowance		315,000			-
Tax provision	$	-		$	-

Had the Company been taxed as a corporation it would have resulted in deferred tax assets for both Federal and State tax purposes due to the Company having experienced losses during the period immediately prior to the reverse merger on June 30, 2011 and for the year ended December 31, 2010. In addition, had these deferred tax assets been recorded they would have been fully reserved, as the Company has not achieved profitable operations since its inception, and management would not be able to determine if it was more likely than not if those deferred tax assets would be realized in future periods.

Subsequent to the reverse merger on June 30, 2011 the Company has assumed the net operating loss (“NOL”) carry forward of SF Blu. Management estimates the NOL as of December 31, 2011 to be approximately $127,000, inclusive of operation subsequent to the reverse merger. This NOL will be expiring through the year 2031. The utilization of the Company’s NOL may be limited because of a possible change in ownership as defined under Section 382 of Internal Revenue Code. Such change in ownership, for purposes of utilization of the Company’s NOL’s under Section 382, may have occurred with the reverse merger that was entered into on June 30, 2011.

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Included in the deferred tax asset is the aforementioned NOL. The Company is not able to predict if such future taxable income will be more likely than not sufficient to utilize the benefit. As such, the Company does not believe the benefit is more likely than not to be realized and they have recognized a full valuation allowance for these deferred tax assets.

Had the Company been taxed as a corporation it would have resulted in deferred tax assets for both Federal and State tax purposes due to the Company having experienced losses during the period immediately prior to the reverse merger on June 30, 2011 and for the year ended December 31, 2010. In addition, had these deferred tax assets been recorded they would have been fully reserved, as the Company has not achieved profitable operations since its inception, and management would not be able to determine if it was more likely than not if those deferred tax assets would be realized in future periods.

Subsequent to the reverse merger on June 30, 2011 the Company has assumed the net operating loss (“NOL”) carry forward of SF Blu. Management estimates the NOL as of December 31, 2012 to be approximately $776,000, inclusive of operation subsequent to the reverse merger. This NOL will be expiring through the year 2032. The utilization of the Company’s NOL may be limited because of a possible change in ownership as defined under Section 382 of Internal Revenue Code. Such change in ownership, for purposes of utilization of the Company’s NOL’s under Section 382, may have occurred with the reverse merger that was entered into on June 30, 2011.

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Included in the deferred tax asset is the aforementioned NOL. The Company is not able to predict if such future taxable income will be more likely than not sufficient to utilize the benefit. As such, the Company does not believe the benefit is more likely than not to be realized and they have recognized a full valuation allowance for these deferred tax assets. The Company’s deferred tax asset as of December 31, 2012 and 2011 is as follows:

	December 31,
	2012		2011
Total deferred tax asset - from NOL carry forwards	$	334,000	$	54,000
Temporary differences – Accrued compensation		93,000		60,000
		427,000		114,000
Valuation allowance		(427,000)		(114,000)
Deferred tax asset, net of allowance	$	-	$

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Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Income
Sales	$ 148,034	$ 402,340
Cost of goods sold	137,017	258,476
Gross Profit	11,017	143,864
Operating Expenses
Selling costs	69,930	10,266
General and administrative Costs	1,605,766	520,262
Depreciation	6,202	3,900
Total Operating Expenses	1,681,898	534,428
Loss from operations	(1,670,881)	(390,564)
Other Expenses (Income)
Change in fair value of derivative liability	10,977
Gain on settlement of debt	(1,771)
Gain on sale of property and equipment	(4,942)
Amortization of debt discount	6,636
Interest expense	21,022	2,381
Net Loss Before Provision for Income Taxes	(1,702,803)	(392,945)
Income Tax
Net loss	$ (1,702,803)	$ (392,945)
Basic and diluted loss per share (in dollars per share)	$ (0.03)	$ (0.01)
Weighted average shares outstanding - basic and diluted (in shares)	65,124,196	48,104,662

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RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS

12 Months Ended

Dec. 31, 2012

Related Party Transactions [Abstract]

RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS

NOTE 6 – RELATED PARTY TRANSACTIONS AND LOANS FROM STOCKHOLDERS

During the year ended December 31, 2012, the Company incurred $88,545 in legal fees payable to a related party Weed & Co, LLP. This company is controlled by Richard Weed, an officer of the Company.

The Company incurred $18,000 during the year ended December 31, 2012, payable to Richard Weed for his services to SF Blu as an officer.

$160,500 in accounts payable - related parties due to Weed & Co. was settled during the quarter ended March 31, 2012 with the issuance of 642,000 (535,000 shares pre stock split of 1 additional share for every five shares held) shares of the Company’s common stock and 642,000 (535,000 Class A warrants pre stock split of 1 additional share for every five shares held) Class A warrants. These warrants are exercisable at $1 per share and expire January 31, 2016.

Included in accounts payable – related parties as of December 31, 2012 and 2011 is $236,341 and $469,682, respectively, payable to an entity owned by the controlling shareholders of the Company. The related entity provides marketing and product development costs and general and administrative expenses to the Company. During 2012, $234,841 was converted into 939,364 (782,803 shares pre stock split of 1 additional share for every five shares held) shares of the Company’s common stock and 939,364 (782,803 Class A warrants pre stock split of 1 additional share for every five shares held) Class A warrants. These warrants are exercisable at $1 per share and expire January 31, 2016.

Included in accounts payable – related parties as of December 31, 2012 and 2011, the Company has accrued approximately $217,000 and $140,000 of deferred salary under two employment agreements entered into with the Company’s CEO and the Company’s President in conjunction with the Purchase Agreement.

As of December 31, 2012 and 2011 the Company, CEO and President advanced $42,400 and $0, respectively. These advanced loans are unsecured, due upon demand and bear no interest.

Stockholders advance loans to the Company from time to time to provide financing for operations.

	December 31,		December 31,
	2012		2011
Advances from stockholders	$	47,521	$	47,521

Advances from stockholders carry no interest, have no terms of repayment or maturity, and are payable on demand.

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INVENTORY

12 Months Ended

Dec. 31, 2012

Inventory Disclosure [Abstract]

INVENTORY

NOTE 5 – INVENTORY

The Company outsources the manufacturing of their consumable energy supplements. The wife of the Company’s CEO owns approximately 8% of this food outsource producer. The Company believes that they are a minor customer of this outsource producer and that production terms with this outsourcer are conducted on an arms-length basis.

	December 31,		December 31,
	2012		2011
Finished Goods	$	620	$	5,551
Packaging materials and production supplies		66,911		44,428
		67,531		49,979
Reserve on inventory		(20,634)		(5,000	)
	$	46,897	$	44,979

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PROPERTY AND EQUIPMENT (Tables)

12 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Schedule of property, plant and equipment

	December 31,			December 31,
	2012			2011
Equipment (Automobiles)	$	26,338		$	13,196
Accumulated depreciation		(11,803	)		(5,601	)
Total	$	14,535		$	7,595

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CONCENTRATIONS

12 Months Ended

Dec. 31, 2012

Risks and Uncertainties [Abstract]

CONCENTRATIONS

NOTE 13 - CONCENTRATIONS

The following table sets forth information as to each customer that accounted for 10% or more of the Company’s revenues for the year ended December 31, 2012. At December 31, 2012, three customers accounted for 60% of the Company’s total revenue. At December 31, 2011, one customer accounted for 69% of the Company’s total revenue.

Customer		Year Ended December 31, 2012			Year Ended December 31, 2011
	A		-			69	%
	B		38	%		-
	C		11	%		-
	D		11	%		-

For the year ended December 31, 2012 the Company had three suppliers who accounted for approximately $107,000 of their purchases used for production or approximately 83% of total purchases for the year then ended. For the year ended December 31, 2011 the Company had two main suppliers who accounted for approximately $45,000 of their purchases used for production or approximately 17% of total purchases for the year then ended.

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CONVERTIBLE NOTES PAYABLE

12 Months Ended

Dec. 31, 2012

Convertible Notes Payable [Abstract]

CONVERTIBLE NOTES PAYABLE

NOTE 9 – CONVERTIBLE NOTES PAYABLE

At December 31, 2012 and 2011 convertible debentures consisted of the following:

		December 31,
	2012			2011
Convertible notes payable	$	60,000		$	-
Unamortized debt discount		(53,364	)		-
Total	$	6,636		$	-

Note issued on November 14, 2012:

On November 14, 2012, the Company entered into an agreement with a third party non-affiliate to a 6% interest bearing convertible debentures for $20,000 due on demand, with the conversion features commencing immediately. The loan is convertible at 50% of the lowest closing bid price during the five days immediately prior to the date of the conversion notice. In connection with this debenture, the Company recorded a $20,000 discount on debt, related to the beneficial conversion feature of the note to be amortized over the life of the note or until the note is converted or repaid. As of December 31, 2012 this note has not been converted.

The Company identified embedded derivatives related to the Convertible Promissory Note entered into on November 14, 2012.  These embedded derivatives included certain conversion features.  The accounting treatment of derivative financial instruments requires that the Company record the fair value of the derivatives as of the inception date of the Convertible Promissory Note and to adjust the fair value as of each subsequent balance sheet date.  At the inception of the Convertible Promissory Note, the Company determined a fair value of $23,440 of the embedded derivative.  The fair value of the embedded derivative was determined using the Black Scholes Model based on the following assumptions:  

Dividend yield:	-0-	%
Volatility	135.43	%
Risk free rate:	0.15	%

The initial fair value of the embedded debt derivative of $23,440 was allocated as a debt discount up to the proceeds of the note ($20,000) with remained ($3,440) charged to current period operations as loss on derivative liability.

During the years ended December 31, 2012, the Company amortized and wrote off $5,222 to current period operations as interest expense.

The fair value of the described embedded derivative of $22,429 at December 31, 2012 was determined using the Black Scholes Model with the following assumptions:

Dividend yield:	-0-	%
Volatility	135.43	%
Risk free rate:	0.20	%

At December 31, 2012, the Company adjusted the recorded fair value of the derivative liability to market resulting in non-cash, non-operating gain of $1,011 for the year ended December 31, 2012.

Notes issued on December 21, 2012:

On December 21, 2012, the Company entered into agreements with two third party non-affiliates to two 6% interest bearing convertible debentures for $40,000 due on September 30, 2013, with the conversion features commencing on or before the loan maturity date. The loans are convertible at 20% of the lowest closing bid price during the five days immediately prior to the date of the conversion notice. In connection with these debentures, the Company recorded a $40,000 discount on debt, related to the beneficial conversion feature of the notes to be amortized over the life of the notes or until the notes are converted or repaid. As of December 31, 2012 these notes have not been converted.

The Company identified embedded derivatives related to the Convertible Promissory Note entered into on December 21, 2012.  These embedded derivatives included certain conversion features.  The accounting treatment of derivative financial instruments requires that the Company record the fair value of the derivatives as of the inception date of the Convertible Promissory Note and to adjust the fair value as of each subsequent balance sheet date.  At the inception of the Convertible Promissory Note, the Company determined a fair value of $48,678 of the embedded derivative. The fair value of the embedded derivative was determined using the Black Scholes Model based on the following assumptions:  

Dividend yield:	-0-	%
Volatility	494.09	%
Risk free rate:	0.14	%

The initial fair value of the embedded debt derivative of $48,678 was allocated as a debt discount up to the proceeds of the note ($40,000) with remained ($8,678) charged to current period operations as loss on derivative liability.

During the years ended December 31, 2012, the Company amortized and wrote off $1,414 to current period operations as interest expense.

The fair value of the described embedded derivative of $48,548 at December 31, 2012 was determined using the Black Scholes Model with the following assumptions:

Dividend yield:	-0-	%
Volatility	494.48	%
Risk free rate:	0.19	%

At December 31, 2012, the Company adjusted the recorded fair value of the derivative liability to market resulting in non-cash, non-operating gain of $130 for the year ended December 31, 2012.

During the years ended December 31, 2012 and 2011, the Company recorded accrued interest of $220 and $0 respectively, related to notes payable.

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STOCKHOLDERS' DEFICIT (Detail Textuals 2) (USD $)	0 Months Ended		12 Months Ended
	May 09, 2012	May 16, 2011	Dec. 31, 2012	Dec. 31, 2011
Equity [Abstract]
Number of common stock outstanding prior to purchase agreement				23,920,235
Number of common stock outstanding prior to purchase agreement and stock split				19,933,529
Number of common stock sold prior to purchase agreement		18,000,000
Number of common stock prior to purchase agreement and stock split		15,000,000
Par value of common stock sold prior to the purchase agreement		$ 0.001	$ 0.0001	$ 0.0001
Number of common stock issued as a payment of notes payable			162,000	1,054,884
Proceeds from common stock sold in purchase agreement	$ 12,600	$ 15,000	$ 12,600
Number of common stock issued, before stock split, for payment of notes payable			135,000	879,070
Amount of common stock issued for payment of notes payable			25,229	174,500
Capital contribution received				$ 15,000

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COMMITMENTS AND CONTINGENCIES

12 Months Ended

Dec. 31, 2012

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 7 – COMMITMENTS AND CONTINGENCIES

On July 1, 2011 the Company entered into an agreement with a stockholder whereby the stockholder would provide legal services at a monthly rate of $10,000. The term of the agreement is one year.

Employment Agreements

On July 20, 2011 the Company entered into two employment agreements. The agreements have a five year term and may be terminated upon mutual agreement.  The salary associated with each of the agreements is $260,000 annually,  A portion of which will be paid in cash and a portion of which will be deferred until the Company achieves certain levels of sales and or enters into a merger, purchase or sale agreement and or if the Company is sold.

During the year ended December 31, 2012, a total of $209,448, due under these employment agreements, were converted into 1,256,688 (1,047,240 shares pre stock split of 1 additional share for every five shares held) shares of the Company’s common stock and Class A warrants to purchase 1,256,688 (1,047,240 Class A warrants pre stock split of 1 additional share for every five shares held) shares of the Company’s common stock at $1 per shares. These warrants expire on January 31, 2016.

Litigation

The Company is subject to certain legal proceedings and claims, which arise in the ordinary course of its business. Although occasional adverse decisions or settlements may occur, the Company believes that the final disposition of such matters should not have a material adverse effect on its financial position, results of operations or liquidity.

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NOTES PAYABLE

12 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

NOTES PAYABLE

NOTE 8 – NOTES PAYABLE

On September 9, 2011 the Company entered into an unsecured $10,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full.

On October 15, 2011 the Company entered into an unsecured $15,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full.

On November 17, 2011 the Company entered into an unsecured $2,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full. On October 8, 2012 this note was settled in to 12,000 (10,000 shares pre stock split of 1 additional share for every five shares held) shares at $0.02 per share.

On December 22, 2011 the Company entered into an unsecured $15,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full.

On December 30, 2011 the Company entered into an unsecured $25,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full. In February 2012, this note was fully converted into 150,000 (125,000 shares pre stock split of 1 additional share for every five shares held) shares at $0.17 ($0.20 per shares pre stock split of 1 additional share for every five shares held) per share.

On January 20, 2012 the Company entered into an unsecured $10,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full. On May 22, 2012, the Company repaid the $10,000 note in full including accrued interest of $196.

On April 10, 2012, the Company entered into an unsecured $25,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full.

On May 9, 2012 the Company entered into a non-interest bearing unsecured $12,600 note payable that is payable on demand.

On June 19, 2012 the Company entered into a non-interest bearing unsecured $4,500 note payable that is payable on demand.

On August 1, 2012 the Company entered into an unsecured $10,000 note payable that is due on December 31, 2012 and bears interest at 10% per annum. In addition the note holder was to receive 60,000 (50,000 shares pre stock split of 1 additional share for every five shares held) shares valued at $0.25 ($0.30 per shares pre stock split of 1 additional share for every five shares held) per share upon execution of the note. The note holder has yet to receive the shares. As such the Company recorded the value of the shares as accrued interest until the shares are delivered.

On August 16, 2012 the Company entered into an unsecured $9,980 note payable that is payable on demand and bears interest at 5% per year until repaid in full.

On September 27, 2012 the Company entered into an unsecured $5,000 note payable that is payable on demand and bears interest at 6% per year until repaid in full.

On October 23, 2012 the Company entered into an unsecured $5,000 note payable that is payable on demand and bears interest at 5% per year until repaid in full.

On November 9, 2012 the Company entered into an unsecured $15,000 note payable that is payable on demand and bears interest at 5% per year until repaid in full.

On November 26, 2012 the Company entered into an unsecured $10,000 note payable that is payable on demand and bears interest at 5% per year until repaid in full.

As of December 31, 2012 and 2011 the Company, CEO and President advanced $42,400 and $0, respectively. These advanced loans are unsecured, due upon demand and bear no interest.

During the years ended December 31, 2012 and 2011, the Company recorded accrued interest of $19,853 and $400 respectively, related to notes payable.

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FAIR VALUE OF FINANCIAL INSTRUMENTS

12 Months Ended

Dec. 31, 2012

Fair Value Disclosures [Abstract]

FAIR VALUE OF FINANCIAL INSTRUMENTS

NOTE 10 - FAIR VALUE OF FINANCIAL INSTRUMENTS

ASC 825-10 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825-10 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825-10 establishes three levels of inputs that may be used to measure fair value: 

 Level 1 - Quoted prices in active markets for identical assets or liabilities.

Level 2 - Observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 - Unobservable inputs to the valuation methodology that are significant to the measurement of fair value of assets or liabilities.

To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment. In certain cases, the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement is disclosed is determined based on the lowest level input that is significant to the fair value measurement.

Items recorded or measured at fair value on a recurring basis in the accompanying consolidated financial statements consisted of the following items as of December 31, 2012:

			Fair Value Measurements at December 31, 2012 using:
	December 31,  2012		Quoted Prices  in Active  Markets for  Identical  Assets  (Level 1)		Significant  Other  Observable  Inputs (Level 2)		Significant  Unobservable  Inputs  (Level 3)
Liabilities:
Debt Derivative liabilities	$	70,977		-		-	$	70,977

The debt derivative   liabilities is measured at fair value using quoted market prices and estimated volatility factors based on historical prices for the Company’s common stock and are classified within Level 3 of the valuation hierarchy.

The following table provides a summary of changes in fair value of the Company’s Level 3 financial liabilities as of December 31, 2012:

	Debt Derivative  Liability
Balance, December 31, 2011	$	-
Initial fair value of debt derivatives at note issuances		72,118
Mark-to-market at December 31, 2012
-Embedded debt derivatives		(1,141)
Balance, Deccember 31, 2012	$	70,977
Net gain for the period included in earnings relating to the liabilities held at December 31, 2012	$	1,141
Non- cash interest (expenses) included in change in derivative liability	$	(12,118)

Level 3 Liabilities are comprised of bifurcated convertible debt features on convertible notes.

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INCOME TAXES (Detail textuals) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Income Tax Disclosure [Abstract]
Net operating loss carry forward inclusive of operation subsequent to reverse merger	$ 776,000	$ 127,000

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CONCENTRATIONS (Detail textuals) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Concentration Risk [Line Items]
Purchases	$ 137,017	$ 258,476
Sales Revenue, Goods, Net | Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk, Benchmark description	10% or more
Number of customers	3	1
Concentration risk, percentage	60.00%	69.00%
Cost of Goods, Total | Supplier Concentration Risk
Concentration Risk [Line Items]
Concentration risk, percentage	83.00%	17.00%
Number of suppliers	3	2
Purchases	$ 107,000	$ 45,000

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INCOME TAXES - Deferred tax asset, Net (Details 1) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Income Tax Disclosure [Abstract]
Total deferred tax asset - from NOL carry forwards	$ 334,000	$ 54,000
Temporary differences - Accrued compensation	93,000	60,000
Deferred Tax Assets, Gross	427,000	114,000
Valuation allowance	(427,000)	(114,000)
Deferred tax asset, net of allowance

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BASIS OF PRESENTATION AND NATURE OF OPERATIONS (Detail Textuals 3) (Series A Preferred Stock, USD $)	12 Months Ended
	Dec. 31, 2012
Bill Hodson
Purchase Agreement Counterparty [Line Items]
Acquisition of shares under contingent option agreement	500,000
Market price of share under contingent option agreement	$ 2.00
Brad Nichols
Purchase Agreement Counterparty [Line Items]
Acquisition of shares under contingent option agreement	500,000
Market price of share under contingent option agreement	$ 2.00

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CONVERTIBLE NOTES PAYABLE (Detail Textuals 1) (USD $)	12 Months Ended					0 Months Ended	12 Months Ended	1 Months Ended	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2012 Convertible Notes Payable	Dec. 31, 2011 Convertible Notes Payable	Dec. 31, 2012 Convertible Notes Payable 6% Interest bearing convertible debentures due on demand	Dec. 31, 2012 Convertible Notes Payable 6% Interest bearing convertible debentures due on September 30, 2013	Nov. 14, 2012 Embedded Derivative One	Dec. 31, 2012 Embedded Derivative Two	Dec. 21, 2012 Embedded Derivative Three	Dec. 31, 2012 Embedded Derivative Four
Short-term Debt [Line Items]
Fair value of the embedded derivative						$ 23,440	$ 22,429	$ 48,678	$ 48,548
Debt discount	6,636					(20,000)		(40,000)
Loss on derivative liability						(3,440)		(8,678)
Interest expense				5,222	1,414
Non-operating gain on fair value of the derivative liability							1,011		130
Accrued interest on notes payable		$ 220	$ 0

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

12 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Advertising

Advertising

Advertising is expensed as incurred and is included in selling costs on the accompanying statements of operations. Advertising and marketing expense for the years ended December 31, 2012 and 2011 was approximately $70,000 and $7,000, respectively.

Accounts Receivable

Accounts Receivable

Accounts receivable are presented net of an allowance for doubtful accounts. The Company maintains allowances for doubtful accounts for estimated losses. The Company reviews the accounts receivable on a periodic basis and makes general and specific allowances when there is doubt as to the collectability of individual balances. In evaluating the collectability of individual receivable balances, the Company considers many factors, including the age of the balance, a customer’s historical payment history, its current credit-worthiness and current economic trends. Accounts are written off after exhaustive efforts at collection. At December 31, 2012 and 2011, the Company has established, based on a review of its outstanding balances, an allowance for doubtful accounts in the amount of $23,583 and $6,732, respectively.

Basis of Accounting

Basis of Accounting

These consolidated financial statements have been prepared using the basis of accounting generally accepted in the United States of America for annual financial statements and with Form 10-K and article 8 of the Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Under this basis of accounting, revenues are recorded as earned and expenses are recorded at the time liabilities are incurred.

Cash and Equivalents

Cash and Equivalents

The Company considers all highly liquid instruments purchased with an original maturity of three months or less and money market accounts to be cash equivalents.  There were no cash equivalents at December 31, 2012 and 2011.

Use of Estimates

Use of Estimates

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period.  Actual results could differ from those estimates.

Derivative Liabilities

Derivative Liabilities

The Company assessed the classification of its derivative financial instruments as of December 31, 2012, which consist of convertible instruments and rights to shares of the Company’s common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815.

ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.

Inventory

Inventory

Inventory is stated at the lower of cost or market value using the FIFO method.  Inventory consists primarily of finished goods and packaging materials and production supplies, i.e., packaged consumable energy supplements, manufactured under contract, and the wrappers and containers they are sold in. A periodic inventory system is maintained by 100% count. Inventory is replaced periodically to maintain the optimum stock on hand available for immediate shipment.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities

Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data

Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

The Company did not have any Level 2 or Level 3 assets or liabilities as of December 31, 2012, with the exception of its convertible notes payable. The carrying amounts of these liabilities at December 31, 2012 approximate their respective fair value based on the Company’s incremental borrowing rate.

Cash is considered to be highly liquid and easily tradable as of December 31, 2012 and therefore classified as Level 1 within our fair value hierarchy.

In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

Convertible Instruments

Convertible Instruments

The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for “Accounting for Derivative Instruments and Hedging Activities”.

Professional standards generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.  Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as “The Meaning of “Conventional Convertible Debt Instrument”.

The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with professional standards when “Accounting for Convertible Securities with Beneficial Conversion Features,” as those professional standards pertain to “Certain Convertible Instruments.” Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

ASC 815-40 provides that, among other things, generally, if an event is not within the entity’s control could or require net cash settlement, then the contract shall be classified as an asset or a liability.

Income Taxes

Income Taxes

Prior to the Purchase Agreement LVWR was taxed as a limited liability company, which is a ‘pass through entity’ for tax purposes. Taxable income flowed through to its members, and income taxes were not levied at the company level. Subsequent to the reverse merger LVWR became a subsidiary of the SF Blu and is taxed at the Company’s marginal corporate rate. The Company accounts for income taxes under the provisions of ASC Section 740-10-30, which is an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in their financial statements or tax returns.

Stock Based Compensation

Stock Based Compensation

We account for the grant of stock options and restricted stock awards in accordance with ASC 718, “Compensation-Stock Compensation.” ASC 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation.

Recognition of Revenue

Recognition of Revenue

Sales are recorded at the time title of goods sold passes to customers, which based on shipping terms which generally occurs when the product is shipped to the customer and collectability is reasonably assured. Based on prior experience, the Company reasonably estimates its sales returns and warranty reserves. Sales are presented net of discounts and allowances. Discounts and allowances are determined when a sale is negotiated. The Company does not grant price adjustments after a sale is complete.  The Company warrants its products sold on the internet with a right of exchange by means of an approved Return Merchandise Authorization (RMA).  Returns of unused merchandise are similarly authorized. Warranty and return policy for product sold through retail distribution channels is negotiated with each customer.

The Company’s revenue is primarily derived from sales of their consumable energy supplement products through distributors who distribute their products to retailers. The Company also sells their products directly to consumers; this is normally done through internet sales. This portion of their sales is minimal.

Shipping costs

Shipping costs

Shipping costs are included in cost of goods sold and totaled $18,827 and $13,084 for the year ended December 31, 2012 and 2011, respectively.

Earnings (loss) per common share

Earnings (loss) per common share

The Company utilizes the guidance per FASB Codification “ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities, shown below, presented on a common share equivalent basis and outstanding as of December 31, 2012 and 2011 have been excluded from the per share computations:

	For the Years Ended
	December 31,
	2012		2011
Convertible Notes Payable		471,698		-
Warrants		5,805,002		-

Long Lived Assets

Long Lived Assets

The Company follows Accounting Standards Codification subtopic 360-10, Property, Plant and Equipment (“ASC 360-10”). ASC 360-10 requires those long-lived assets and certain identifiable intangibles held and used by the Company be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Events relating to recoverability may include significant unfavorable changes in business conditions, recurring losses, or a forecasted inability to achieve break-even operating results over an extended period. The Company evaluates the recoverability of long-lived assets based upon forecasted undiscounted cash flows. Should impairment in value be indicated, the carrying value of intangible assets will be adjusted, based on estimates of future discounted cash flows resulting from the use and ultimate disposition of the asset. ASC 360-10 also requires assets to be disposed of be reported at the lower of the carrying amount or the fair value less costs to sell.

Reclassification

Reclassification

Certain reclassifications have been made to conform the prior period data to the current presentation. These reclassifications had no effect on reported net loss.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

A variety of accounting standards have been issued or proposed by FASB that do not require adoption until a future date. We regularly review all new pronouncements that have been issued since the filing of our Form 10-K for the year ended December 31, 2011 to determine their impact, if any, on our consolidated financial statements. The Company does not expect the adoption of any of these standards to have a material impact once adopted.

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CONVERTIBLE NOTES PAYABLE (Tables)

12 Months Ended

Dec. 31, 2012

Short-term Debt [Line Items]

Schedule of short term debt

		December 31,
	2012			2011
Convertible notes payable	$	60,000		$	-
Unamortized debt discount		(53,364	)		-
Total	$	6,636		$	-

Embedded Derivative One

Short-term Debt [Line Items]

Schedule of fair value of derivative

Dividend yield:	-0-	%
Volatility	135.43	%
Risk free rate:	0.15	%

Embedded Derivative Two

Short-term Debt [Line Items]

Schedule of fair value of derivative

Dividend yield:	-0-	%
Volatility	135.43	%
Risk free rate:	0.20	%

Embedded Derivative Three

Short-term Debt [Line Items]

Schedule of fair value of derivative

Dividend yield:	-0-	%
Volatility	494.09	%
Risk free rate:	0.14	%

Embedded Derivative Four

Short-term Debt [Line Items]

Schedule of fair value of derivative

Dividend yield:	-0-	%
Volatility	494.48	%
Risk free rate:	0.19	%

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CONVERTIBLE NOTES PAYABLE - Fair value of embedded derivative determined using the Black Scholes Model (Details 1)	0 Months Ended	12 Months Ended	1 Months Ended	12 Months Ended
	Nov. 14, 2012 Embedded Derivative One	Dec. 31, 2012 Embedded Derivative Two	Dec. 21, 2012 Embedded Derivative Three	Dec. 31, 2012 Embedded Derivative Four
Short-term Debt [Line Items]
Dividend yield:	0.00%	0.00%	0.00%	0.00%
Volatility	135.43%	135.43%	494.09%	494.48%
Risk free rate:	0.15%	0.20%	0.14%	0.19%

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INVENTORY (Detail textuals)	12 Months Ended
	Dec. 31, 2012
Inventory Disclosure [Abstract]
Percentage of inventory owned by wife of the Company's CEO	8.00%

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Consolidated Statements of Changes in Stockholders' Deficit (USD $)	Preferred Stock	Common Stock	Common stock to be issued	Stock Subscription Receivable	Additional Paid-in Capital	Accumulated deficit	Total
Balance (Restated and adjusted for stock split)		$ 3,600			$ 109,400	$ (589,247)	$ (476,247)
Balance (in shares) (Restated and adjusted for stock split)		36,000,000
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Capital contributions					15,000		15,000
Recapitalization		2,392			(205,545)		(203,153)
Recapitalization (in shares)		23,920,235
Preferred Series A shares issued on July 19, 2011	100				99,900		100,000
Preferred Series A shares issued on July 19, 2011 (in shares)	1,000,000
Shares issued for payment of notes payable		105			174,395		174,500
Shares issued for payment of notes payable (in shares)		1,054,884					1,054,884
Net loss						(392,945)	(392,945)
Balance at Dec. 31, 2011	100	6,097			193,150	(982,192)	(782,845)
Balance (in shares) at Dec. 31, 2011	1,000,000	60,975,119
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Subscription receivable		22		(45,000)	53,978		9,000
Subscription receivable (in shares)		216,000					216,000
Shares issued for payment of notes payable		16			25,213		25,229
Shares issued for payment of notes payable (in shares)		162,000					162,000
Shares issued for cash		131			326,445		326,576
Shares issued for cash (in shares)		1,307,620					1,307,620
Shares issued for accounts payable		4			7,621		7,625
Shares issued for accounts payable (in shares)		39,750					39,750
Shares issued for accounts payable - related parties		158			395,183		395,341
Shares issued for accounts payable - related parties (in shares)		1,581,364
Shares issued for accrued salaries		126			209,322		209,448
Shares issued for accrued salaries (in shares)		1,256,688
Shares issued for compensation		292			608,508		608,800
Shares issued for compensation (in shares)		2,921,598					2,921,599
Common stock to be issued			5		12,595		12,600
Common stock to be issued (in shares)			50,400				50,400
Cancellation of preferred series A shares issued on July 19, 2011	(100)				100
Cancellation of preferred series A shares issued on July 19, 2011 (in shares)	(1,000,000)
Net loss						(1,702,803)	(1,702,803)
Balance at Dec. 31, 2012		$ 6,846	$ 5	$ (45,000)	$ 1,832,115	$ (2,684,995)	$ (891,029)
Balance (in shares) at Dec. 31, 2012		68,460,139	50,400

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PROPERTY AND EQUIPMENT

12 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

NOTE 4 – PROPERTY AND EQUIPMENT

	December 31,			December 31,
	2012			2011
Equipment (Automobiles)	$	26,338		$	13,196
Accumulated depreciation		(11,803	)		(5,601	)
Total	$	14,535		$	7,595

Equipment is stated at cost less accumulated depreciation and depreciated using straight line methods over the estimated useful lives of the related assets ranging from three to five years.  Maintenance and repairs are expensed currently. The cost of normal maintenance and repairs is charged to operations as incurred.  Major overhaul that extends the useful life of existing assets is capitalized.  When equipment is retired or disposed, the costs and related accumulated depreciation are eliminated and the resulting profit or loss is recognized in income.

Depreciation expense amounted to $6,202 and $3,900 for the years ended December 31, 2012 and 2011 respectively. During the year ended December 31, 2012, the Company sold equipment worth $3,558 for cash of $8,500 and recorded a gain on sale of equipment of $4,942. There was no such gain recorded during the year ended December 31, 2011.

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STOCKHOLDERS' DEFICIT (Detail Textuals) (USD $)	6 Months Ended	12 Months Ended
	Dec. 31, 2012 Warrant	Dec. 31, 2012	Dec. 31, 2011	Dec. 13, 2012
Equity [Abstract]
Stock dividend percentage of share price				20.00%
Number of specified shares held by stockholder to receive one bonus share	5	5	5
Stock dividend ratio		1:5
Minimum stock dividend, Percentage, One		20.00%
Minimum stock dividend, Percentage, Two		25.00%
Stock issuance during year includes number of common stock	1
Stock issuance during year includes number of warrant	1
Number of common stock issued as a payment of notes payable		162,000	1,054,884
Number of common stock issued, before stock split, for payment of notes payable		135,000	879,070
Amount of common stock issued for payment of notes payable		$ 25,229	$ 174,500
Number of common stock issued for cash		1,307,620
Number of common stock issued, before stock split, for cash		1,058,011
Amount of common stock issued for cash		326,576
Number of common stock issued for payment of accounts payable		39,750
Number of common stock issued, before stock split, for payment of accounts payable		33,125
Amount of common stock issued for payment of accounts payable		7,625
Number of common stock issued for payment of accounts payable to related parties		1,581,364
Number of common stock issued, before stock split, for payment of accounts payable to related parties		1,317,803
Amount of common stock issued for payment of accounts payable to related parties		395,341
Number of common stock issued for payment of accrued salaries		1,256,688
Number of common stock issued, before stock split, for payment of accrued salaries		1,047,240
Amount of common stock issued for payment of accrued salaries		209,322
Number of restricted common stock issued as compensation to consultants and employees		2,921,599
Number of restricted common stock issued, before stock split, for compensation to consultants and employees		2,434,666
Amount of restricted common stock issued as compensation to consultants and employees		$ 608,800

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FAIR VALUE OF FINANCIAL INSTRUMENTS (Tables)

12 Months Ended

Dec. 31, 2012

Fair Value Disclosures [Abstract]

Schedule of fair value liabilities measured on recurring basis

Fair Value Measurements at December 31, 2012 using:
	December 31,  2012		Quoted Prices  in Active  Markets for  Identical  Assets  (Level 1)		Significant  Other  Observable  Inputs (Level 2)		Significant  Unobservable  Inputs  (Level 3)
Liabilities:
Debt Derivative liabilities	$	70,977		-		-	$	70,977

Schedule of summary of changes in fair value of financial liabilities

	Debt Derivative  Liability
Balance, December 31, 2011	$	-
Initial fair value of debt derivatives at note issuances		72,118
Mark-to-market at December 31, 2012
-Embedded debt derivatives		(1,141)
Balance, Deccember 31, 2012	$	70,977
Net gain for the period included in earnings relating to the liabilities held at December 31, 2012	$	1,141
Non- cash interest (expenses) included in change in derivative liability	$	(12,118)

 

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PROPERTY AND EQUIPMENT - Summary of Property and Equipment (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Property, Plant and Equipment [Abstract]
Equipment (Automobiles)	$ 26,338	$ 13,196
Accumulated depreciation	(11,803)	(5,601)
Total	$ 14,535	$ 7,595

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SUBSEQUENT EVENTS

12 Months Ended

Dec. 31, 2012

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 14 - SUBSEQUENT EVENTS

On January 8, 2013, Company borrowed $50,000 by issuing convertible note payable of $15,000, $15,000 and $20,000 to three parties due on July 31, 2013 convertible at a conversion price equal to forty percent (40%) (the “Discount”) of the lowest closing bid price during the five (5) trading days immediately prior to the date of the conversion notice, as reported by NASDAQ.com or similar national quotation service.

On January 23, 2013, Company borrowed $25,000 by issuing convertible note payable due on July 31, 2013 convertible at a conversion price equal to forty percent (40%) (the “Discount”) of the lowest closing bid price during the five (5) trading days immediately prior to the date of the conversion notice, as reported by NASDAQ.com or similar national quotation service.

On January 25, 2013, Company borrowed $25,000 by issuing convertible note payable due on July 31, 2013, convertible at conversion price equal to forty percent (40%) (the “Discount”) of the lowest closing price during the five (5) trading days immediately prior to the date of the conversion notice (Close/Last price as reported on NASDAQ.com or Bloomberg.com). Notwithstanding the foregoing, if an Event of Default, has occurred, the Holder, at its option, by sending written notice to the Company, may elect to convert any part or all of the Principal Amount of this Note plus accrued interest into shares of common stock of Maker at a default conversion price equal to the Par Value of Company’s common stock, currently $.001 per share or 25,000,000 shares of common stock.

On January 31, 2013, Richard O. Weed resigned as a Director of LiveWire Ergogenics, Inc. and resigned as Corporate Secretary. Mr. Weed’s resignation was not because of any disagreements with management or the board concerning the Registrant’s accounting practices, policies, or procedures.

On January 31, 2013, the Company appointed Bob Thompson to its board of directors and as Corporate Secretary.

On February 1, 2013, Company borrowed $90,045 by issuing convertible note payable due on July 31, 2013 convertible at a conversion price equal to forty percent (40%) (the “Discount”) of the lowest closing bid price during the five (5) trading days immediately prior to the date of the conversion notice, as reported by nasdaq.com or similar national quotation service.