CONDENSED CONSOLIDATED STATEMENTS OF OPEATIONS (Unaudited) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Sales, net	$ 25,912,134	$ 19,395,691	$ 41,201,061	$ 31,758,866
Cost of sales	7,282,585	5,004,876	11,886,298	7,845,302
Gross profit	18,629,549	14,390,815	29,314,763	23,913,564
Operating expenses:
Selling expenses	10,459,879	6,051,256	16,516,904	11,660,817
General and administrative expenses	2,219,350	807,139	3,119,376	1,587,351
Total operating expenses	12,679,229	6,858,395	19,636,280	13,248,168
Income from operations	5,950,320	7,532,420	9,678,483	10,665,396
Other income (expense)
Interest income	99,499	2,435	144,314	6,121
Other income	454		548
Interest expense	(7,387)		(7,387)
Other expenses		(187,000)		(198,772)
Total other income (expense)	92,566	(184,565)	137,475	(192,651)
Income before income taxes	6,042,886	7,347,855	9,815,958	10,472,745
Provision for income taxes	1,890,252	1,768,800	2,939,811	2,630,375
Net income	$ 4,152,634	$ 5,579,055	$ 6,876,147	$ 7,842,370
Net income per common stock
Basic (in Dollars per share)	$ 0.15	$ 0.21	$ 0.25	$ 0.30
Diluted (in Dollars per share)	$ 0.15	$ 0.20	$ 0.25	$ 0.28
Weighted average number of common stocks outstanding
Basic (in Shares)	27,783,978	26,337,637	27,586,802	26,337,637
Diluted (in Shares)	27,783,978	27,797,012	27,586,802	27,797,012