<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/nport" xmlns:com="http://www.sec.gov/edgar/common" xmlns:ncom="http://www.sec.gov/edgar/nportcommon" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>NPORT-P</submissionType>
    <isConfidential>false</isConfidential>
    <filerInfo>

      <filer>
        <issuerCredentials>
          <cik>0001415726</cik>
          <ccc>XXXXXXXX</ccc>
        </issuerCredentials>
      </filer>


      <seriesClassInfo>
        <seriesId>S000065329</seriesId>
        <classId>C000211387</classId>
      </seriesClassInfo>


    </filerInfo>
  </headerData>
  <formData>
    <genInfo>
      <regName>Innovator ETFs Trust</regName>
      <regFileNumber>811-22135</regFileNumber>
      <regCik>0001415726</regCik>
      <regLei>549300MFJRNH6TF8OL20</regLei>
      <regStreet1>109 North Hale Street</regStreet1>
      <regCity>Wheaton</regCity>
      <regStateConditional regCountry="US" regState="US-IL"/>
      <regZipOrPostalCode>60187</regZipOrPostalCode>
      <regPhone>800-208-5212</regPhone>
      <seriesName>Innovator Growth -100 Power Buffer ETF - October</seriesName>
      <seriesId>S000065329</seriesId>
      <seriesLei>549300C0AEXDRDRR3S55</seriesLei>
      <repPdEnd>2024-10-31</repPdEnd>
      <repPdDate>2024-04-30</repPdDate>
      <isFinalFiling>N</isFinalFiling>
    </genInfo>
    <fundInfo>
      <totAssets>174339817.840000000000</totAssets>
      <totLiabs>11306022.970000000000</totLiabs>
      <netAssets>163033794.870000000000</netAssets>
      <assetsAttrMiscSec>0.000000000000</assetsAttrMiscSec>
      <assetsInvested>0.000000000000</assetsInvested>
      <amtPayOneYrBanksBorr>0.000000000000</amtPayOneYrBanksBorr>
      <amtPayOneYrCtrldComp>0.000000000000</amtPayOneYrCtrldComp>
      <amtPayOneYrOthAffil>0.000000000000</amtPayOneYrOthAffil>
      <amtPayOneYrOther>0.000000000000</amtPayOneYrOther>
      <amtPayAftOneYrBanksBorr>0.000000000000</amtPayAftOneYrBanksBorr>
      <amtPayAftOneYrCtrldComp>0.000000000000</amtPayAftOneYrCtrldComp>
      <amtPayAftOneYrOthAffil>0.000000000000</amtPayAftOneYrOthAffil>
      <amtPayAftOneYrOther>0.000000000000</amtPayAftOneYrOther>
      <delayDeliv>0.000000000000</delayDeliv>
      <standByCommit>0.000000000000</standByCommit>
      <liquidPref>0.000000000000</liquidPref>
      <cshNotRptdInCorD>199.050000000000</cshNotRptdInCorD>
      <isNonCashCollateral>N</isNonCashCollateral>
      <returnInfo>
        <monthlyTotReturns>
          <monthlyTotReturn classId="C000211387" rtn1="1.840000000000" rtn2="0.74" rtn3="-.670000000000"/>
        </monthlyTotReturns>
        <monthlyReturnCats>
          <equityContracts>
            <mon1 netRealizedGain="391619.480000000000" netUnrealizedAppr="2702039.470000000000"/>
            <mon2 netRealizedGain="679768.190000000000" netUnrealizedAppr="640348.250000000000"/>
            <mon3 netRealizedGain="-245996.750000000000" netUnrealizedAppr="-764104.170000000000"/>
            <optionCategory>
              <instrMon1 netRealizedGain="391619.480000000000" netUnrealizedAppr="2702039.470000000000"/>
              <instrMon2 netRealizedGain="679768.190000000000" netUnrealizedAppr="640348.250000000000"/>
              <instrMon3 netRealizedGain="-245996.750000000000" netUnrealizedAppr="-764104.170000000000"/>
            </optionCategory>
          </equityContracts>
        </monthlyReturnCats>
        <othMon1 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
        <othMon2 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
        <othMon3 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
      </returnInfo>
      <mon1Flow redemption="6566798.000000000000" reinvestment=".000000000000" sales=".000000000000"/>
      <mon2Flow redemption="3312312.500000000000" reinvestment=".000000000000" sales="6629266.000000000000"/>
      <mon3Flow redemption="1652976.500000000000" reinvestment=".000000000000" sales=".000000000000"/>



      <varInfo>

        <fundsDesignatedInfo>
          <nameDesignatedIndex>NASDAQ 100 Index</nameDesignatedIndex>
          <indexIdentifier>^NDX</indexIdentifier>

        </fundsDesignatedInfo>

      </varInfo>
    </fundInfo>
    <invstOrSecs>
      <invstOrSec>
        <name>QQQ 09/30/2024 3.36 C</name>
        <lei>N/A</lei>
        <title>QQQ 09/30/2024 3.36 C</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4QQQ  240930C00003360"/>
        </identifiers>
        <balance>4106.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>172465098.140000000000</valUSD>
        <pctVal>105.7848762445</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>N/A</counterpartyLei>
            </counterparties>
            <putOrCall>Call</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>Invesco QQQ Trust Series 1</issuerName>
                <issueTitle>Invesco QQQ Trust Series 1</issueTitle>
                <identifiers>
                  <cusip value="46090E103"/>
                  <isin value="US46090E1038"/>
                  <ticker value="QQQ"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>3.360000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2024-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>24873769.540000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>QQQ 09/30/2024 423.22 C</name>
        <lei>N/A</lei>
        <title>QQQ 09/30/2024 423.22 C</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4QQQ  240930C00423220"/>
        </identifiers>
        <balance>-4106.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-10781575.860000000000</valUSD>
        <pctVal>-6.6130926221</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>N/A</counterpartyLei>
            </counterparties>
            <putOrCall>Call</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>Invesco QQQ Trust Series 1</issuerName>
                <issueTitle>Invesco QQQ Trust Series 1</issueTitle>
                <identifiers>
                  <cusip value="46090E103"/>
                  <isin value="US46090E1038"/>
                  <ticker value="QQQ"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>423.220000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2024-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>-5035059.240000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>QQQ 09/30/2024 304.31 P</name>
        <lei>N/A</lei>
        <title>QQQ 09/30/2024 304.31 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4QQQ  240930P00304310"/>
        </identifiers>
        <balance>-4106.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-417826.560000000000</valUSD>
        <pctVal>-0.2562821778</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>N/A</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>Invesco QQQ Trust Series 1</issuerName>
                <issueTitle>Invesco QQQ Trust Series 1</issueTitle>
                <identifiers>
                  <cusip value="46090E103"/>
                  <isin value="US46090E1038"/>
                  <ticker value="QQQ"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>304.310000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2024-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>3507925.460000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>QQQ 09/30/2024 358.05 P</name>
        <lei>N/A</lei>
        <title>QQQ 09/30/2024 358.05 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4QQQ  240930P00358050"/>
        </identifiers>
        <balance>4106.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>1425233.660000000000</valUSD>
        <pctVal>0.8741952312</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>N/A</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>Invesco QQQ Trust Series 1</issuerName>
                <issueTitle>Invesco QQQ Trust Series 1</issueTitle>
                <identifiers>
                  <cusip value="46090E103"/>
                  <isin value="US46090E1038"/>
                  <ticker value="QQQ"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>358.050000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2024-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>-7504520.990000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>U.S. Bank Money Market Deposit Account</name>
        <lei>N/A</lei>
        <title>U.S. Bank Money Market Deposit Account</title>
        <cusip>8AMMF0A92</cusip>
        <identifiers>
          <ticker value="USBFS04"/>
        </identifiers>
        <balance>447349.410000000000</balance>
        <units>NS</units>
        <curCd>USD</curCd>
        <valUSD>447349.410000000000</valUSD>
        <pctVal>0.2743906013</pctVal>
        <payoffProfile>Long</payoffProfile>
        <assetCat>STIV</assetCat>
        <issuerCat>RF</issuerCat>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>1</fairValLevel>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
    </invstOrSecs>
    <signature>
      <ncom:dateSigned>2024-05-31</ncom:dateSigned>
      <ncom:nameOfApplicant>Innovator ETFs Trust</ncom:nameOfApplicant>
      <ncom:signature>/s/ Kathleen Meyer</ncom:signature>
      <ncom:signerName>Innovator ETFs Trust</ncom:signerName>
      <ncom:title>Principal Financial Officer</ncom:title>
    </signature>
  </formData>
</edgarSubmission>
