<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/nport" xmlns:com="http://www.sec.gov/edgar/common" xmlns:ncom="http://www.sec.gov/edgar/nportcommon" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>NPORT-P</submissionType>
    <isConfidential>false</isConfidential>
    <filerInfo>

      <filer>
        <issuerCredentials>
          <cik>0001415726</cik>
          <ccc>XXXXXXXX</ccc>
        </issuerCredentials>
      </filer>


      <seriesClassInfo>
        <seriesId>S000066605</seriesId>
        <classId>C000214791</classId>
      </seriesClassInfo>


    </filerInfo>
  </headerData>
  <formData>
    <genInfo>
      <regName>Innovator ETFs Trust</regName>
      <regFileNumber>811-22135</regFileNumber>
      <regCik>0001415726</regCik>
      <regLei>549300MFJRNH6TF8OL20</regLei>
      <regStreet1>200 W. Front Street</regStreet1>
      <regCity>Wheaton</regCity>
      <regStateConditional regCountry="US" regState="US-IL"/>
      <regZipOrPostalCode>60187</regZipOrPostalCode>
      <regPhone>800-208-5212</regPhone>
      <seriesName>Innovator International Developed Power Buffer ETF - October</seriesName>
      <seriesId>S000066605</seriesId>
      <seriesLei>549300PPLMFM65WC6S52</seriesLei>
      <repPdEnd>2025-10-31</repPdEnd>
      <repPdDate>2025-07-31</repPdDate>
      <isFinalFiling>N</isFinalFiling>
    </genInfo>
    <fundInfo>
      <totAssets>127703546.650000000000</totAssets>
      <totLiabs>414111.520000000000</totLiabs>
      <netAssets>127289435.130000000000</netAssets>
      <assetsAttrMiscSec>0.000000000000</assetsAttrMiscSec>
      <assetsInvested>0.000000000000</assetsInvested>
      <amtPayOneYrBanksBorr>0.000000000000</amtPayOneYrBanksBorr>
      <amtPayOneYrCtrldComp>0.000000000000</amtPayOneYrCtrldComp>
      <amtPayOneYrOthAffil>0.000000000000</amtPayOneYrOthAffil>
      <amtPayOneYrOther>0.000000000000</amtPayOneYrOther>
      <amtPayAftOneYrBanksBorr>0.000000000000</amtPayAftOneYrBanksBorr>
      <amtPayAftOneYrCtrldComp>0.000000000000</amtPayAftOneYrCtrldComp>
      <amtPayAftOneYrOthAffil>0.000000000000</amtPayAftOneYrOthAffil>
      <amtPayAftOneYrOther>0.000000000000</amtPayAftOneYrOther>
      <delayDeliv>0.000000000000</delayDeliv>
      <standByCommit>0.000000000000</standByCommit>
      <liquidPref>0.000000000000</liquidPref>
      <cshNotRptdInCorD>192.640000000000</cshNotRptdInCorD>
      <isNonCashCollateral>N</isNonCashCollateral>
      <returnInfo>
        <monthlyTotReturns>
          <monthlyTotReturn classId="C000214791" rtn1="3.260000000000" rtn2="1.890000000000" rtn3="-1.850000000000"/>
        </monthlyTotReturns>
        <monthlyReturnCats>
          <equityContracts>
            <mon1 netRealizedGain="233926.570000000000" netUnrealizedAppr="4030037.300000000000"/>
            <mon2 netRealizedGain="282538.660000000000" netUnrealizedAppr="2340653.550000000000"/>
            <mon3 netRealizedGain="326429.920000000000" netUnrealizedAppr="-2674867.690000000000"/>
            <optionCategory>
              <instrMon1 netRealizedGain="233926.570000000000" netUnrealizedAppr="4030037.300000000000"/>
              <instrMon2 netRealizedGain="282538.660000000000" netUnrealizedAppr="2340653.550000000000"/>
              <instrMon3 netRealizedGain="326429.920000000000" netUnrealizedAppr="-2674867.690000000000"/>
            </optionCategory>
          </equityContracts>
        </monthlyReturnCats>
        <othMon1 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
        <othMon2 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
        <othMon3 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
      </returnInfo>
      <mon1Flow redemption="3944837.500000000000" reinvestment=".000000000000" sales="11067700.000000000000"/>
      <mon2Flow redemption="4897357.500000000000" reinvestment=".000000000000" sales="816315.000000000000"/>
      <mon3Flow redemption="4066875.000000000000" reinvestment=".000000000000" sales=".000000000000"/>



      <varInfo>

        <fundsDesignatedInfo>
          <nameDesignatedIndex>ISHARES MSCI EAFE ETF</nameDesignatedIndex>
          <indexIdentifier>EFA</indexIdentifier>

        </fundsDesignatedInfo>

      </varInfo>
    </fundInfo>
    <invstOrSecs>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>EFA 09/30/2025 83.63 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4EFA  250930P00083630"/>
        </identifiers>
        <balance>14564.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>1080794.440000000000</valUSD>
        <pctVal>0.8490841670</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares MSCI EAFE ETF</issuerName>
                <issueTitle>iShares MSCI EAFE ETF</issueTitle>
                <identifiers>
                  <cusip value="464287465"/>
                  <isin value="US4642874659"/>
                  <ticker value="EFA"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>83.630000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2025-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>-5720759.490000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>US BANK MMDA - USBGFS 9</name>
        <lei>N/A</lei>
        <title>US BANK MMDA - USBGFS 9</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="8AMMF0JA0"/>
        </identifiers>
        <balance>345471.730000000000</balance>
        <units>NS</units>
        <curCd>USD</curCd>
        <valUSD>345471.730000000000</valUSD>
        <pctVal>0.2714064444</pctVal>
        <payoffProfile>Long</payoffProfile>
        <assetCat>STIV</assetCat>
        <issuerCat>RF</issuerCat>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>1</fairValLevel>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>EFA 09/30/2025 0.84 C</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4EFA  250930C00000840"/>
        </identifiers>
        <balance>14564.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>126275851.240000000000</valUSD>
        <pctVal>99.2037171907</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Call</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares MSCI EAFE ETF</issuerName>
                <issueTitle>iShares MSCI EAFE ETF</issueTitle>
                <identifiers>
                  <cusip value="464287465"/>
                  <isin value="US4642874659"/>
                  <ticker value="EFA"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>0.840000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2025-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>7874848.760000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>EFA 09/30/2025 95.88 C</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4EFA  250930C00095880"/>
        </identifiers>
        <balance>-14564.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-125250.400000000000</valUSD>
        <pctVal>-0.0983981113</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Call</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares MSCI EAFE ETF</issuerName>
                <issueTitle>iShares MSCI EAFE ETF</issueTitle>
                <identifiers>
                  <cusip value="464287465"/>
                  <isin value="US4642874659"/>
                  <ticker value="EFA"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>95.880000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2025-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>475738.910000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>EFA 09/30/2025 71.09 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="4EFA  250930P00071090"/>
        </identifiers>
        <balance>-14564.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-174768.000000000000</valUSD>
        <pctVal>-0.1372996901</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>

        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares MSCI EAFE ETF</issuerName>
                <issueTitle>iShares MSCI EAFE ETF</issueTitle>
                <identifiers>
                  <cusip value="464287465"/>
                  <isin value="US4642874659"/>
                  <ticker value="EFA"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>71.090000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2025-09-30</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>1417860.830000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
    </invstOrSecs>
    <signature>
      <ncom:dateSigned>2025-08-22</ncom:dateSigned>
      <ncom:nameOfApplicant>Innovator ETFs Trust</ncom:nameOfApplicant>
      <ncom:signature>/s/ Kathleen Meyer</ncom:signature>
      <ncom:signerName>Innovator ETFs Trust</ncom:signerName>
      <ncom:title>Principal Financial Officer</ncom:title>
    </signature>
  </formData>
  <documents>XXXX</documents>
</edgarSubmission>
