Property and Equipment

9 Months Ended

12 Months Ended

Sep. 30, 2011

Dec. 31, 2010

Note 4 Property and Equipment

Property and equipment consisted of the following at September 30, 2011 and December 31, 2010:

		September 30, 2011			December 31, 2010		Estimated Useful Life
Leasehold improvements	$	218,256		$	67,760		*
Furniture and fixtures		759,272			55,305		3 years
Displays		32,056			32,057		5 years
Website		11,462			11,462		3 years
		1,021,046			166,584
Less: Accumulated depreciation and amortization		(117,421	)		(28,033	)
	$	903,625		$	138,551

* The shorter of 5 years or the life of the lease.

Note 4 Property and Equipment

Property and equipment consisted of the following at December 31, 2010 and 2009:

	2010			2009			Estimated Useful Life
Leasehold improvements	$	67,760		$	-		*
Furniture and fixtures		55,305			5,762		3 years
Displays		32,057			32,057		5 years
Website		11,462			11,462		3 years
		166,584			49,281
Less: Accumulated depreciation and amortization		(28,033	)		(9,466	)
	$	138,551		$	39,815

* The shorter of 5 years or the life of the lease.

- Definition

The entire disclosure for long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. This disclosure may include property plant and equipment accounting policies and methodology, a schedule of property, plant and equipment gross, additions, deletions, transfers and other changes, depreciation, depletion and amortization expense, net, accumulated depreciation, depletion and amortization expense and useful lives, income statement disclosures, assets held for sale and public utility disclosures.

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