S-1 1 d602821ds1.htm FORM S-1 Form S-1
Table of Contents

As filed with the Securities and Exchange Commission on February 12, 2014

Registration No. 333-            

 

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM S-1

REGISTRATION STATEMENT

Under

The Securities Act of 1933

 

 

RIMINI STREET, INC.

(Exact name of Registrant as specified in its charter)

 

Nevada  

7380

  20-3476468

(State or other jurisdiction of

incorporation or organization)

 

(Primary Standard Industrial

Classification Code Number)

 

(I.R.S. Employer

Identification Number)

 

 

3993 Howard Hughes Parkway, Suite 780

Las Vegas, NV 89169

(702) 839-9671

(Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)

 

 

Seth A. Ravin

Chief Executive Officer

Rimini Street, Inc.

3993 Howard Hughes Parkway, Suite 780

Las Vegas, NV 89169

(702) 839-9671

(Name, address, including zip code, and telephone number, including area code, of agent for service)

 

 

Copies to:

 

Page Mailliard

Jon C. Avina

Wilson Sonsini Goodrich & Rosati, P.C.

650 Page Mill Road

Palo Alto, California 94304

(650) 493-9300

 

Daniel B. Winslow

Senior Vice President and General Counsel

Rimini Street, Inc.

6601 Koll Center Parkway, Suite 300

Pleasanton, CA 94566

(925) 485-9211

 

Nora L. Gibson

Todd A. Hamblet

Covington & Burling LLP

One Front Street

San Francisco, CA 94111-5356

(415) 591-6000

Approximate date of commencement of proposed sale to the public: As soon as practicable after this registration statement becomes effective.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933 (the “Securities Act”), check the following box.  ¨

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  ¨

If this Form is a post effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  ¨

If this Form is a post effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Securities Exchange Act of 1934. (Check one).  ¨

 

Large accelerated filer ¨          Accelerated filer ¨   Non-accelerated filer x   Smaller reporting company ¨
    

(Do not check if a smaller

reporting company)

   

 

 

CALCULATION OF REGISTRATION FEE

 

 

Title of Each Class of Securities to be Registered   Proposed Maximum
Aggregate Offering Price(1)(2)
 

Amount of

Registration Fee

Class A Common Stock, $0.001 par value

  $60,000,000   $7,728.00

 

 

 

(1)   Includes the aggregate offering price of additional shares that the underwriters have the option to purchase.
(2)   Estimated solely for the purpose of computing the amount of the registration fee pursuant to Rule 457 under the Securities Act of 1933.

 

 

The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the Registration Statement shall become effective on such date as the Commission acting pursuant to said Section 8(a) may determine.

 

 

 


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The information in this preliminary prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities, and we are not soliciting offers to buy these securities in any jurisdiction where the offer or sale is not permitted.

 

PRELIMINARY PROSPECTUS   Subject to Completion   February 12, 2014

 

             Shares

 

LOGO

Class A Common Stock

 

 

This is an initial public offering of our Class A common stock. No public market currently exists for our Class A common stock. We are offering all of the shares of Class A common stock offered by this prospectus. We expect the public offering price to be between $                     and $                     per share.

We have two classes of authorized common stock, Class A common stock and Class B common stock. The rights of the holders of our Class A common stock and our Class B common stock are identical, except with respect to voting and conversion. Each share of our Class A common stock is entitled to one vote per share. Each share of our Class B common stock is entitled to 15 votes per share and is convertible at any time into one share of Class A common stock. Following this offering, outstanding shares of our Class B common stock will represent approximately     % of the voting power of our outstanding capital stock, and outstanding shares of our Class B common stock held by our founders will represent approximately     % of the voting power of our outstanding capital stock.

Entities affiliated with Adams Street Partners, LLC, one of our existing stockholders, intend to enter into a stock purchase agreement with us pursuant to which they will purchase in a private placement to close immediately subsequent to the closing of this offering,              shares of our Class A common stock at a price per share equal to the initial public offering price.

We intend to apply to list our Class A common stock on                     , under the symbol “RMNI.”

We are an “emerging growth company,” as defined under the federal securities laws, and, as such, may elect to comply with certain reduced public company reporting requirements for future filings.

Investing in our Class A common stock involves a high degree of risk. Before buying any shares, you should carefully read the discussion of the risks of investing in our Class A common stock in “Risk Factors” beginning on page 15 of this prospectus.

Neither the Securities Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

 

      Per Share    Total
Public offering price    $                             $                
Underwriting discounts and commissions(1)    $                             $                
Proceeds, before expenses, to us    $                             $                
(1)   See “Underwriting” for a description of the compensation payable to the underwriters.

The underwriters may also purchase up to an additional              shares of our Class A common stock at the public offering price, less the underwriting discounts and commissions payable by us, to cover over-allotments, if any, within 30 days from the date of this prospectus. If the underwriters exercise this option in full, the total underwriting discounts and commissions will be $                    , and our total proceeds, after underwriting discounts and commissions payable by us but before expenses, will be $                    .

The underwriters are offering our Class A common stock as set forth under “Underwriting.” Delivery of the shares will be made on or about                     , 2014.

 

UBS Investment Bank      Piper Jaffray   JMP Securities

 

 

 

Needham & Company    Cowen and Company


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LOGO


Table of Contents

  

 

 

TABLE OF CONTENTS

 

 

     Page  

Prospectus summary

     1   

Summary consolidated financial data

     11   

Risk factors

     15   

Special note regarding forward-looking statements

     40   

Market and industry data

     42   

Use of proceeds

     43   

Dividend policy

     43   

Capitalization

     44   

Dilution

     46   

Selected consolidated financial data

     48   

Management’s discussion and analysis of financial condition and results of operations

     50   

Business

     75   

Management

     93   

Executive compensation

     102   

Certain relationships, related party and other transactions

     114   

Principal stockholders

     116   

Description of capital stock

     118   

Shares eligible for future sale

     126   

Material United States federal income tax consequences to non-U.S. holders

     129   

Underwriting

     133   

Legal matters

     141   

Experts

     141   

Where you can find additional information

     141   

Index to consolidated financial statements

     F-1   

 

 

You should rely only on the information contained in this prospectus or in any free writing prospectus prepared by or on behalf of us or to which we have referred you. Neither we nor any of the underwriters have authorized anyone to provide you with information different from, or in addition to, that contained in this prospectus or any related free writing prospectus. We are offering to sell, and seeking offers to buy, shares of our Class A common stock only in jurisdictions where offers and sales are permitted. The information contained in this prospectus is accurate only as of its date, regardless of its time of delivery or of any sale of our Class A common stock. Our business, financial condition, results of operations and prospects may have changed since that date.

Through and including                     , 2014 (25 days after the date of this prospectus), all dealers effecting transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to a dealer’s obligation to deliver a prospectus when acting as an underwriter and with respect to an unsold allotment or subscription.

For investors outside the United States: neither we nor any of the underwriters have done anything that would permit this offering or possession or distribution of this prospectus in any jurisdiction where action for that purpose is required, other than in the United States. You are required to inform yourselves about and to observe any restrictions relating to this offering and the distribution of this prospectus outside of the United States.

 

 

 

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Prospectus summary

This summary highlights information contained in greater detail elsewhere in this prospectus. This summary is not complete and does not contain all of the information you should consider in making your investment decision. You should read the entire prospectus carefully before making an investment in our Class A common stock. You should carefully consider, among other things, our consolidated financial statements and the related notes and the sections entitled “Risk factors” and “Management’s discussion and analysis of financial condition and results of operations” included elsewhere in this prospectus.

RIMINI STREET, INC.

Overview

Rimini Street is the leading independent provider of enterprise software support, based on the number of clients supported. Our subscription-based services offer enterprise software licensees around the world a choice of maintenance and support programs with differentiated service and pricing compared to the maintenance and support services traditionally provided by enterprise software vendors for their software. Our maintenance and support services replace the vendor’s maintenance and support offering. Clients utilize our services to receive more responsive and comprehensive support, achieve substantial cost savings and extend the life of their existing software products. We believe our services enable our clients to improve productivity and compete more effectively by reallocating their IT budgets to new technology investments that provide greater strategic value. We achieved our leadership position through a commitment to exceptional client service and a focus on innovation that is manifested in our proprietary knowledge, software tools and processes.

The majority of enterprise software vendors license the rights for customers to use their software. Along with these software licenses, enterprise software vendors typically sell maintenance and support agreements, which generally include the right to receive product support services; software bug fixes; tax, legal and regulatory updates; software updates and new releases of the licensed products, in each case if and when made available. These maintenance and support agreements are typically purchased or renewed annually, and the annual support fees are approximately 20% of the total cost of the software license. Because enterprise software vendors have been the primary providers of these maintenance and support services, they have been able to control service levels and pricing, leaving licensees with little choice but to agree to the vendor terms or risk potential failure or tax, legal and regulatory non-compliance of mission-critical systems. As a result, the maintenance and support market has grown into one of the largest areas of global IT spend. According to the IDC report, Worldwide Software Maintenance 2012-2016 Forecast (doc # 235402, June 2012), total software maintenance revenue is expected to be $134 billion in 2013.

We believe the annual maintenance and support model as delivered by traditional enterprise software vendors such as Oracle Corporation and SAP AG does not meet the needs of many enterprise software licensees. According to a 2010 study published by research firm Computer Economics, 58% of Oracle customers (out of 109 organizations surveyed) were dissatisfied with the cost of their software vendor support, and 42% were dissatisfied with the quality of their software vendor support. In addition to cost and quality dissatisfaction, customers of traditional software vendors are also burdened by the requirement that they implement costly upgrades to newer releases in order to continue receiving required maintenance and support services from the software vendor. Many of these licensees find that new releases of licensed products made available by the enterprise software vendors do not provide incremental value. Dissatisfaction with the high cost, poor quality and limited scope of support provided by traditional enterprise software vendors has created a significant market opportunity for a better alternative.

 

 

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We founded our company to redefine enterprise software support. We are focused exclusively on providing our clients with innovative, award-winning support services that deliver exceptional client results, coupled with significant savings in annual support fees and related costs. We provide our clients with 50% savings on their current annual support fees, enable them to avoid or defer costly, unwanted software upgrades and deliver a more comprehensive set of support services at no additional cost. Our average call response time for high priority client issues was less than five minutes during the 12 months ended September 30, 2013, which is significantly faster than the 30-minute response time that we guarantee in our Service Level Agreements. We currently provide our support services for nine products including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), industry-specific, business intelligence and database software provided by Oracle and SAP. We intend to expand our service offerings to support additional enterprise software products. In addition, we believe our expertise in software support will enable us to expand into two adjacent markets: support for Software-as-a-Service (SaaS) applications and outsourced support services. While basic support is typically bundled into SaaS subscription fees, we believe a market opportunity exists for independent premium support services to be sold to SaaS licensees. Evidence of this market opportunity can be found in the premium support services already being offered by certain SaaS vendors. In addition, we believe there are software vendors that are skilled at software development but lack expertise in support delivery and would consider leveraging our support expertise to provide a better support experience for their customers on an outsourced basis.

Over the past eight years, we have invested significant resources developing our proprietary knowledge, software tools and processes that have enabled our success. For example, since our inception, we have provided over 65,000 tax, legal and regulatory updates to our global client base. Our global tax, legal and regulatory compliance update service currently covers more than 70 countries and is based on a data capture and management process, software tools and ISO-certified processes that we believe provide us with a significant competitive advantage.

As of September 30, 2013, we supported more than 460 clients globally, including 49 of the Fortune 500 and 10 of the Fortune Global 100 across a broad range of industries. We define a client as a distinct entity, such as a company, an educational or government institution, or a business unit of a company, that purchases our services to support a specific product. For example, we count as two separate clients instances in which we provide support for two different products to the same entity. We market and sell our services through our direct sales force.

Our business has experienced rapid growth since it was founded in 2005. In addition, our subscription-based revenues provide a strong foundation for, and visibility into, future period results. We generated revenues of $31.9 million and $43.8 million for the nine-month periods ended September 30, 2012 and 2013, respectively, representing a year-over-year increase of 37%, and revenues of $33.4 million and $43.6 million for the years ended December 31, 2011 and 2012, respectively, representing a year-over-year increase of 31%. We incurred net losses of $7.1 million for both nine-month periods ended September 30, 2012 and 2013, and net losses of $12.2 million and $9.9 million for the years ended December 31, 2011 and 2012, respectively.

OUR INDUSTRY

Enterprise software maintenance and support is one of the largest categories of overall global IT spending. As core ERP and CRM software platforms have become increasingly important in the operation of mission-critical business processes, licensees often view software maintenance and support subscriptions as a mandatory cost of doing business.

 

 

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Maintenance and support services generally include the right to product support services; software bug fixes; tax, legal and regulatory updates; software updates and new releases if and when made available by the software vendor. Enterprise software vendors have historically been the primary providers of maintenance and support services, enabling these companies to control service levels and pricing. As a result of these historical market dynamics, the price of annual support fees has increased over time.

Software vendor support market challenges

We believe vendor support is based on an increasingly costly model that has not evolved to offer software licensees the responsiveness, quality, breadth of capabilities or value needed to support today’s mature enterprise software.

Poor service levels

We believe there is a high level of dissatisfaction with the traditional service customers receive from enterprise software vendors. The cost of downtime due to failure of mission-critical software applications can be significant, making the ability to rapidly correct problems a critical element of any support services offering. In some cases, however, traditional vendor support services are handled by call center personnel who have either limited or no operational experience with the software, have little or no familiarity with the customer’s unique implementation and may not be well equipped to assist the customer in resolving its issue in a timely manner.

High cost of offering

Each year, customers typically spend approximately 20% of the total cost of the software license for maintenance and support provided by enterprise software vendors. Organizations incur additional costs installing, configuring, customizing, fixing, testing, upgrading and internally supporting software applications, which creates significant overhead and additional resource requirements.

Limited scope of support

The scope of standard annual vendor support programs is often limited. We believe from our experience with our clients that the majority of operational issues in today’s mature software deployments are related to customizations that a customer has made to its unique implementation of the software, which vendors do not typically support. Vendors typically only support the standard, unmodified source code originally delivered to the software licensee. Moreover, mature applications that are run over many years can require specialized performance tuning and interoperability support that are not typically provided by software vendors as part of their standard support programs.

Required deployment of upgrades to maintain support services

Full support of enterprise software is typically only provided by software vendors over a finite period of time. As a result, software licensees are often required to upgrade to new releases in order to continue receiving full support under their standard maintenance contracts, even if those new releases may be costly to implement and provide no additional value to the customer.

Emergence of an independent enterprise software support services model

In response to the evolving needs of enterprise software licensees, a new approach for delivering enterprise software support has emerged, focused on providing cost-effective, high-value services by trusted, independent providers.

 

 

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OUR SOLUTION

We are the leading independent provider of enterprise software support and have spent the last eight years developing and fine-tuning a client support model based on proprietary knowledge, software tools and processes that enable us to provide an award-winning support alternative to enterprise software licensees. We believe our historical revenue growth, industry recognition and global client base demonstrate the value we provide to our clients and the market as a competitive offering. Key benefits of our services include:

Exceptional service experience

Our highly experienced team is dedicated to helping our clients efficiently resolve their mission-critical issues around the clock. We also provide our clients with guaranteed 30-minute call response time for high priority issues. We closely monitor our service delivery performance to ensure continued exceptional service.

Substantial cost savings

We offer our clients a 50% discount to the current annual support fees they would otherwise pay enterprise software vendors for their maintenance and support services. In addition to the substantial savings on maintenance fees, our services enable our clients to avoid or defer the high cost of unwanted upgrades and reduce the resources required for customization support.

Comprehensive software support capabilities

We provide our clients with a broader range of support services relative to traditional enterprise software vendor support. We provide full support for custom code as a part of our services at no additional charge, thereby reducing cost, risk and the potential for critical business disruption for our clients.

Global tax, legal and regulatory support

Organizations rely on enterprise software applications to ensure compliance with numerous legal, human resource and government tax and regulatory mandates. We currently deliver this support for over 70 countries and have the ability to provide this support for approximately 200 countries around the world.

Flexibility to avoid or defer unnecessary upgrades

Our services typically enable our clients to remain on their current software release without any required upgrades or migrations to new releases for at least 10 years after they first contract with us. By providing support for software versions long after vendors stop providing full support, we allow our clients to extract more value from their existing software applications.

Shift client IT investment from maintenance to innovation

We enable our clients to redirect their IT investment from maintaining existing infrastructure and systems to new, innovative IT initiatives that drive significant business value.

COMPETITIVE STRENGTHS

We believe that we have a number of competitive advantages that will enable us to strengthen our position as the leading independent provider of enterprise software support. Our key competitive strengths include:

 

 

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Focus on redefining enterprise software support

We are solely focused on delivering highly responsive, robust and value-driven enterprise software maintenance and support services. We believe our innovative services drive significant return on investment for our clients that is not achievable with traditional enterprise software vendor maintenance and support models.

Scalable business model

We have developed proprietary knowledge, software tools and processes in the design, development and delivery of our enterprise software support services. We have also designed an innovative support model that enables us to quickly and cost effectively scale to meet growing global demand in our existing product lines.

Large global client base

We believe that our proven ability to deliver value to an extensive list of clients across a broad range of industries validates our business model and provides us with important references for prospective clients.

Clear leadership position

We pioneered independent enterprise software support. We believe we have substantial thought leadership in our market through our extensive marketing efforts and promotion of the independent enterprise software support model, which enables us to bring new services to market more quickly, attract and retain high quality personnel and acquire new clients.

Highly experienced management team

Our senior management team pioneered independent enterprise software support services and has over 100 years of combined experience in the enterprise software maintenance and support industry.

Client-centric culture

We believe that our culture is a key element of our success. Our employees share a passion for delivering exceptional service to our clients. In addition, we believe that our culture has enabled us to attract and retain high quality professionals.

OUR GROWTH STRATEGY

The key elements of our growth strategy include:

Add new clients

We are making significant investments in sales and marketing and will continue our focus on aggressively acquiring new clients.

Expand internationally

We believe that there is a large opportunity to grow our international business.

Extend support to additional software products

We intend to extend our support service offerings to additional enterprise software products.

 

 

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Further penetrate our existing client base

We intend to increase adoption of our services among our existing clients by selling additional support contracts for other software products within their organizations.

Expand independent enterprise software support markets

We believe our support expertise will enable us to expand into two adjacent markets: premium support for SaaS applications and outsourced support services for software vendors that are skilled at developing software but lack expertise in software support delivery.

SELECTED RISKS ASSOCIATED WITH OUR BUSINESS

Our business is subject to numerous risks described in the section entitled “Risk factors” and elsewhere in this prospectus. You should carefully consider these risks before making an investment. Some of these risks include:

 

Ø  

We and our Chief Executive Officer are involved in litigation with Oracle and an adverse result in the litigation could result in a judgment requiring the payment of substantial damages and/or an injunction against certain of our business practices.

 

Ø  

The software products that we support that are part of our ongoing litigation with Oracle represent a significant portion of our current revenues.

 

Ø  

Our ongoing litigation with Oracle presents challenges for growing our business.

 

Ø  

Oracle has a history of litigation against companies offering alternative support programs for Oracle products, and Oracle could pursue additional litigation with us. Such additional litigation could be costly, distract our management team and reduce client interest and sales revenues.

 

Ø  

Currently, we provide independent maintenance and support services for Oracle and SAP enterprise software products, and all of our revenues come from providing these maintenance and support services. If there is a widespread shift by clients or potential clients to a cloud-based model instead of traditional enterprise software, or there is a widespread shift away from clients purchasing enterprise software solutions from Oracle, SAP or another enterprise software vendor for whom we expect to provide independent enterprise software maintenance and support, our business would be adversely impacted.

 

Ø  

As enterprise software products become more advanced, we will need to devote additional resources to improving our services to provide relevant maintenance and support services to our clients using these more advanced products. We may not be able to scale our business quickly enough to meet our clients’ growing needs, and if we are not able to grow efficiently, our operating results could be harmed.

 

Ø  

The market for our services is relatively undeveloped and may not grow. Our success will depend to a substantial extent on the willingness of companies to engage a third party such as us to provide software maintenance and support services for their enterprise software. Many companies are still reluctant to use a third party for these services, relying instead on maintenance and support services provided by the enterprise software vendor.

 

Ø  

We face significant competition from both enterprise software vendors and other companies offering independent enterprise software support services, as well as from software licensees that attempt to self support, which may harm our ability to add new clients, retain existing clients and grow our business.

 

Ø  

Our recent rapid growth may not be indicative of our future growth and, if we continue to grow rapidly, we may not be able to manage our growth effectively.

 

 

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Ø  

We rely on our management team and other key employees, including our Chief Executive Officer, and the loss of one or more key employees could harm our business.

 

Ø  

The dual class structure of our common stock as provided for by our charter documents has the effect of concentrating voting control with those stockholders who held our stock prior to this offering, including our founders and our executive officers, employees and directors and their affiliates, so that such holders will collectively continue to be able to control all matters submitted to our stockholders for approval even if their stockholdings represent less than 50% of the outstanding shares of our common stock. This will limit your ability to influence corporate matters.

CORPORATE INFORMATION

We were incorporated in the State of Nevada in September 2005. Unless expressly indicated or the context requires otherwise, the terms “Rimini,” “Rimini Street,” the “Company,” “we,” “us” and “our” in this prospectus refer to Rimini Street, Inc., and where appropriate, our wholly-owned subsidiaries. Our principal executive offices are located at 3993 Howard Hughes Parkway, Suite 780, Las Vegas, NV 89169, and our telephone number is (702) 839-9671. Our website address is www.riministreet.com. The information on, or that can be accessed through, our website is not part of this prospectus.

The Rimini Street design logo and the Rimini Street mark appearing in this prospectus are the property of Rimini Street, Inc. Trade names, trademarks and service marks of other companies appearing in this prospectus are the property of their respective holders. We have omitted the ® and ™ designations, as applicable, for the trademarks used in this prospectus.

All share and per share information in this prospectus reflects the 15:1 stock split effective August 1, 2012.

We are an emerging growth company as defined in the Jumpstart Our Business Startups Act of 2012 (JOBS Act). We will remain an emerging growth company until the earliest to occur of: the last day of the fiscal year in which we have more than $1.0 billion in annual revenues; the date we qualify as a “large accelerated filer,” with at least $700 million of equity securities held by non-affiliates; the issuance, in any three-year period, by us of more than $1.0 billion in non-convertible debt securities; and the last day of the fiscal year ending after the fifth anniversary of our initial public offering.

Section 107 of the JOBS Act provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. However, we have chosen to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Section 107 of the JOBS Act provides that our decision to opt out of the extended transition period for complying with new or revised accounting standards is irrevocable.

 

 

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The offering

 

Class A common stock offered by us

             Shares

 

Over-allotment option being offered by us

             Shares

 

Class A common stock to be outstanding after this offering

             Shares

 

Class B common stock to be outstanding after this offering

             Shares

 

Class A common stock sold by us in the concurrent private placement

Immediately subsequent to the closing of this offering, entities affiliated with Adams Street Partners, LLC (collectively, Adams Street Partners) will purchase from us in a private placement              shares of our Class A common stock at a price per share equal to the initial public offering price. Based on an assumed initial public offering price of $             per share, which is the midpoint of the range set forth on the cover of this prospectus, this would equal $             million in additional proceeds to us. We will receive the full proceeds and will not pay any underwriting discounts or commissions with respect to the shares that are sold in the private placement. The sale of these shares to Adams Street Partners will not be registered in this offering and will be subject to a lock-up of 180 days.

 

Total Class A and Class B common stock to be outstanding after this offering and the concurrent private placement

             Shares

 

Voting Rights

             Shares of Class A common stock are entitled to one vote per share.

 

               Shares of Class B common stock are entitled to 15 votes per share.

 

 

Holders of our Class A common stock and Class B common stock will generally vote together as a single class, unless otherwise required by our articles of incorporation or bylaws. Seth Ravin, our co-founder and Chief Executive Officer, and Thomas Shay, our co-founder and Chief Information Officer, and their affiliates, who after our initial public offering will hold more than     %

 

 

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of the voting power of our outstanding capital stock, will have the ability to control the outcome of matters submitted to our stockholders for approval, including the election of our directors and the approval of any change in control transaction. See “Principal stockholders” and “Description of capital stock.”

 

Use of Proceeds

The principal purposes of this offering and the concurrent private placement are to increase our capitalization and financial flexibility, create a public market for our stock and thereby enable access to the public equity markets by our employees and stockholders, obtain additional capital and increase our visibility in the marketplace. As of the date of this prospectus, we have no specific plans for the use of the net proceeds we receive from this offering and the concurrent private placement. However, we currently intend to use the net proceeds primarily for general corporate purposes, including working capital, sales and marketing activities, product development, general and administrative matters and capital expenditures to fund our growth and global expansion. We may also use a portion of the net proceeds for the acquisition of, or investment in, technologies, solutions or businesses that complement our business, although we have no present commitments or agreements to enter into any acquisitions or investments. See “Use of proceeds.”

 

Directed Share Program

At our request, the underwriters have reserved up to 5% of the Class A common stock being offered by this prospectus for sale at the initial public offering price to our directors, officers, employees and other individuals associated with us and members of their families. The sales will be made by UBS Financial Services Inc., a selected dealer affiliated with UBS Securities LLC, an underwriter of this offering, through a directed share program. We do not know if these persons will choose to purchase all or any portion of these reserved shares, but any purchases they do make will reduce the number of shares available to the general public. Any reserved shares not so purchased will be offered by the underwriters to the general public on the same terms as the other shares of Class A common stock. Participants in the directed share program who purchase more than $1,000,000 of shares of Class A common stock

 

 

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shall be subject to a 25-day lock-up with respect to any shares sold to them pursuant to that program. In addition, any shares sold in the directed share program to members of our senior executive team or to our directors and other officers who are not members of our senior executive team shall be subject to the applicable lock-up agreements described under the caption “Underwriting.”

 

Proposed              symbol

“RMNI

The total number of shares of our Class A and Class B common stock to be outstanding after this offering and the concurrent private placement is based on no shares of our Class A common stock and 144,440,240 shares of our Class B common stock outstanding as of September 30, 2013, and excludes:

 

Ø  

44,978,380 shares of our Class B common stock issuable upon the exercise of options outstanding as of September 30, 2013, with a weighted-average exercise price of $0.23 per share;

 

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2,022,250 shares of our Class B common stock issuable upon the exercise of options granted as of October 7, 2013, with an exercise price of $1.10 per share;

 

Ø  

3,393,417 shares of our Class A common stock issuable upon the exercise of options granted after September 30, 2013, with a weighted-average exercise price of $1.20 per share; and

 

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             shares of our Class A common stock reserved for future issuance under our share-based compensation plans, consisting of 8,701,922 shares of our Class A common stock reserved for future issuance under our 2013 Equity Incentive Plan,              shares of our Class A common stock reserved for future issuance under our 2014 Employee Stock Purchase Plan, which will become effective upon completion of this offering, and shares that become available under our 2013 Equity Incentive Plan and 2014 Employee Stock Purchase Plan, pursuant to provisions thereof that automatically increase the share reserves under the plans each year, as more fully described in “Executive compensation—Employee benefit and stock plans.”

Except in the financial pages and except as otherwise indicated, all information in this prospectus assumes:

 

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the November 1, 2013 reclassification of our common stock into an equivalent number of Class B common stock and the authorization of our Class A common stock having been effective for all periods presented;

 

Ø  

the effectiveness of our amended and restated articles of incorporation in connection with the completion of this offering;

 

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the automatic conversion of all outstanding shares of our convertible preferred stock into an aggregate of 44,045,460 shares of our Class B common stock immediately prior to the completion of this offering;

 

Ø  

no exercise of options outstanding as of September 30, 2013; and

 

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no exercise by the underwriters of their option to purchase up to an additional              shares of our Class A common stock.

 

 

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Summary consolidated financial data

You should read the following summary consolidated financial data in conjunction with “Management’s discussion and analysis of financial condition and results of operations” and our consolidated financial statements and related notes, all included elsewhere in this prospectus. We derived the summary consolidated statements of comprehensive loss data for the years ended December 31, 2010, 2011 and 2012 from our audited consolidated financial statements appearing elsewhere in this prospectus. The summary consolidated statements of comprehensive loss data for the nine months ended September 30, 2012 and 2013 and the selected consolidated balance sheet data as of September 30, 2013 are derived from our unaudited consolidated financial statements appearing elsewhere in this prospectus. The unaudited consolidated financial statements were prepared on a basis consistent with our audited financial statements and include, in our opinion, all adjustments, consisting of normal and recurring adjustments that we consider necessary for a fair presentation of our unaudited consolidated financial statements. Our historical results are not necessarily indicative of the results that may be expected in the future, and our results as of and for the nine month period ended September 30, 2013 are not necessarily indicative of the results that may be expected for the year ended 2013.

 

    Year Ended December 31,     Nine Months Ended 
September  30,
(unaudited)
 
        2010             2011             2012             2012             2013      
     (as restated)(1)     (as restated)(1)                       
    (in thousands, except per share data)  

Consolidated statements of comprehensive loss data:

         

Revenues, net

  $ 25,331      $ 33,376      $ 43,574      $ 31,909      $ 43,800   

Cost of revenues(2)

    18,015        20,040        24,216        17,949        21,520   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

    7,316        13,336        19,358        13,960        22,280   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating expenses:(2)

         

Sales and marketing

    9,005        11,465        14,802        10,475        14,655   

General and administrative(3)

    8,534        12,484        13,568        10,148        13,798   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

    17,539        23,949        28,370        20,623        28,453   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating loss

    (10,223     (10,613     (9,012     (6,663     (6,173

Other income (expense):

         

Change in fair value of warrant liability

    2,440        (1,179     —          —          —     

Interest expense

    (95     (281     (481     (353     (433

Other income and expense

    (94     (115     (28     241        (139
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss before income taxes

    (7,972     (12,188     (9,521     (6,775     (6,745

Income taxes

    24        40        362        278        378   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

  $ (7,996   $ (12,228   $ (9,883   $ (7,053   $ (7,123
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss per common share (basic and diluted)

  $ (0.10   $ (0.13   $ (0.10   $ (0.07   $ (0.07
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Weighted average number of common shares outstanding, basic and diluted

    78,432        92,274          97,062          96,564        100,239   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Pro forma net loss per common share, basic and diluted (unaudited)(4)

      $ (0.07     $ (0.05

Weighted average number of pro forma common shares outstanding, basic and diluted (unaudited)(4)

        141,107          144,284   

(footnotes on following page)

 

 

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     Year Ended
December 31,
     Nine Months Ended September 30,
(unaudited)
 
      2010      2011      2012          2012              2013      
     (in thousands)  

(1) Please see Note 4 to the audited consolidated annual financial statements

              

(2) Cost and expenses include share-based compensation expense as follows:

              

Cost of revenues

   $ 334       $ 293       $ 308       $ 247       $ 246   

Operating expenses:

              

Sales and marketing

     336         400         373         294         273   

General and administrative

     214         434         586         441         581   

(3) Legal expenses related to the Oracle lawsuit are as follows:

              

General and administrative

     3,694         5,741         3,468         2,934         1,057   

 

(4)   Please see Note 18 to the audited annual consolidated financial statements and Note 11 to the unaudited condensed consolidated interim financial statements included elsewhere in this prospectus for an explanation of the calculation of the pro forma net loss per share and pro forma weighted average shares.

Our unaudited condensed consolidated balance sheet data as of September 30, 2013 is presented on:

 

Ø  

an actual basis as derived from our unaudited condensed consolidated balance sheet as of September 30, 2013;

 

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a pro forma basis, giving effect to the automatic conversion of all outstanding shares of our convertible preferred stock into 44,045,460 shares of our Class B common stock and the effectiveness of our amended and restated articles of incorporation as of immediately prior to the completion of this offering, as if such conversion had occurred and our amended and restated articles of incorporation had become effective on September 30, 2013; and

 

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a pro forma as adjusted basis, giving effect to (i) the pro forma adjustments, (ii) the sale of shares of our Class A common stock by us in this offering, based on an assumed initial public offering price of $         per share, the midpoint of the range reflected on the cover page of this prospectus, after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us, and (iii) the sale of                  shares of Class A common stock to be purchased from us by Adams Street Partners in the concurrent private placement at an assumed offering price of $         per share, the midpoint of the range reflected on the cover page of this prospectus.

The pro forma as adjusted information set forth in the table below is illustrative only and will be adjusted based on the actual initial public offering price and other terms of this offering determined at pricing.

 

     As of September 30, 2013
(unaudited)
 
      Actual     Pro Forma(1)     Pro Forma As
Adjusted(2)
 
     (in thousands)  

Consolidated balance sheet data:

  

Cash and cash equivalents

   $ 12,964      $ 12,964      $                

Working capital

     (34,018     (34,018  

Total assets

     29,154        29,154     

Total deferred revenues

     46,519        46,519     

Total liabilities

     66,316        66,316     

Total stockholders’ equity (deficit)

     (37,162     (37,162  

 

(1)   The pro forma column reflects the automatic conversion of all shares of our convertible preferred stock outstanding as of September 30, 2013 (unaudited) into 44,045,460 shares of our Class B common stock immediately prior to the closing of this offering.
(2)  

The pro forma as adjusted column reflects (i) the pro forma adjustments described immediately above, (ii) the sale of              shares of our Class A common stock in this offering at an assumed initial public offering price of $         per share, the midpoint of the price range on the cover of this prospectus, after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us and (iii) the sale of              shares of Class A common stock to be purchased from us by Adams Street Partners in the concurrent private placement at an assumed offering price of $         per share, the midpoint of

 

 

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the range reflected on the cover page of this prospectus. Each $1.00 increase (decrease) in the assumed initial public offering price of $         per share, the midpoint of the price range reflected on the cover page of this prospectus, would increase (decrease) our cash and cash equivalents, working capital, total assets, and total stockholders’ equity by approximately $         million, assuming that the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

NON-GAAP FINANCIAL MEASURES

We monitor the following non-GAAP financial measures to help us evaluate growth trends in our business, establish related budgets, measure the effectiveness of our sales and marketing efforts, and assess operational efficiencies. In addition to our results determined under generally accepted accounting principles (GAAP), we believe these non-GAAP financial measures are useful in evaluating our operating performance.

We calculate non-GAAP operating loss and non-GAAP net loss, in each case by excluding stock-based compensation expenses and litigation expenses relating to our ongoing litigation with Oracle. We exclude stock-based compensation expense because it is non-cash in nature and excluding this expense provides meaningful supplemental information regarding our operational performance. In particular, because of varying available valuation methodologies, subjective assumptions and the variety of award types that companies can use under FASB ASC Topic 718, we believe that providing non-GAAP financial measures that exclude this expense allows investors the ability to make more meaningful comparisons between our operating results and those of other companies. We exclude litigation expenses relating to our ongoing litigation with Oracle because they are discrete charges that do not reflect our core business operating results.

These non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. There are limitations in using these non-GAAP financial measures because the non-GAAP financial measures are not prepared in accordance with GAAP, may be different from non-GAAP financial measures used by our competitors and exclude expenses that may have a material impact upon our financial results. Further, stock-based compensation and litigation expenses relating to our ongoing litigation with Oracle have been and will continue to be for the foreseeable future a significant recurring expense in our business.

These non-GAAP financial measures are meant to supplement and be viewed in conjunction with GAAP financial measures. We believe that these non-GAAP financial measures provide useful information about our operating results, enhance the overall understanding of past financial performance and future prospects and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.

 

     Year Ended December 31,     Nine Months Ended
September 30,
 
      2010     2011     2012     2012     2013  
     (in thousands)  

Non-GAAP financial measures:

          

Non-GAAP operating loss

   $ (5,645   $ (3,745   $ (4,277   $ (2,747   $ (4,016

Non-GAAP net loss

     (3,418     (5,360     (5,148     (3,137     (4,966

 

 

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Set forth below is a reconciliation of the non-GAAP financial measures to the nearest measure calculated in accordance with GAAP:

 

     Year Ended December 31,     Nine Months Ended
September 30,
 
      2010     2011     2012     2012     2013  
     (in thousands)  

Operating loss

   $ (10,223   $ (10,613   $ (9,012   $ (6,663   $ (6,173

Add: stock-based compensation

     884        1,127        1,267        982        1,100   

Add: litigation expenses

     3,694        5,741        3,468        2,934        1,057   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Non-GAAP operating loss

   $ (5,645   $ (3,745   $ (4,277   $ (2,747   $ (4,016
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

   $ (7,996   $ (12,228   $ (9,883   $ (7,053   $ (7,123

Add: stock-based compensation

     884        1,127        1,267        982        1,100   

Add: litigation expenses

     3,694        5,741        3,468        2,934        1,057   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Non-GAAP net loss

   $ (3,418   $ (5,360   $ (5,148   $ (3,137   $ (4,966
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

 

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Risk factors

Investing in our Class A common stock involves a high degree of risk. You should consider carefully the risks and uncertainties described below, together with all of the other information in this prospectus, including our consolidated financial statements and related notes, before deciding whether to purchase shares of our Class A common stock. If any of the following risks are realized, our business, financial condition, operating results and prospects could be materially and adversely affected. In that event, the price of our Class A common stock could decline, and you could lose part or all of your investment.

RISKS RELATED TO OUR BUSINESS AND INDUSTRY

We and our Chief Executive Officer are involved in litigation with Oracle and an adverse result in the litigation could result in a judgment requiring the payment of substantial damages and/or an injunction against certain of our business practices.

In January 2010, certain subsidiaries of Oracle Corporation filed a lawsuit against us and our Chief Executive Officer, Seth Ravin, in the United States District Court for the District of Nevada, alleging that certain of our processes violate Oracle’s license agreements and that we have committed acts of copyright infringement and violated other federal and state laws. Oracle alleged that its license agreements restrict licensees’ rights to provide third parties with copies of Oracle software and restrict where a customer physically may install the software. Oracle alleges that, in the course of providing our services, we violated such license agreements and illegally downloaded software and support materials without authorization. Oracle further alleges that we damaged its computer systems in the course of downloading materials for our clients. Oracle filed a second amended complaint in June 2011.

Specifically, Oracle’s operative complaint asserts the following causes of action: copyright infringement; violations of the federal Computer Fraud and Abuse Act, California’s Computer Data Access and Fraud Act, and Section 205.4765 of the Nevada Revised Statutes (unlawful acts against computers); breach of contract; inducing breach of contract; intentional interference with prospective economic advantage; unfair competition; trespass to chattels; unjust enrichment/restitution; unfair practices; and a demand for an accounting. Oracle’s complaint seeks a preliminary and permanent injunction prohibiting us from copying, distributing, using, or creating derivative works based on Oracle software and support materials except as allowed by express license from Oracle, as well as from using any software tool to access Oracle software. Oracle’s complaint also seeks to prohibit us from facilitating access to, use of, or downloading of Oracle software or support materials for any customer without a current, valid software and support license entitling the customer to have and use those materials, and from copying, distributing, or using software and support materials obtained through or for one customer to support a different customer. Oracle also seeks damages, trebling of those damages, punitive damages, restitution and disgorgement of all alleged ill-gotten gains and imposition of a constructive trust for Oracle’s benefit consisting of all revenues received by us through the challenged conduct.

In March 2010, we filed an answer to Oracle’s initial complaint, generally denying Oracle’s allegations. We also filed counterclaims against Oracle for defamation, trade libel and business disparagement, copyright misuse and unfair competition.

The parties conducted extensive fact and expert discovery from 2010 through mid-2012. The Court dismissed our counterclaim for copyright misuse in October 2010. Oracle amended its complaint in June 2011 to add allegations that we infringe Oracle’s copyrights in its database software. We filed an amended answer denying those allegations.

 

 

 

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In March 2012, Oracle filed a motion seeking partial summary judgment as to its claim of infringement of eight of the copyrighted works asserted in Oracle’s complaint. It also sought summary judgment as to certain of our license defenses. In April 2012, we filed an opposition arguing that, as to our license defenses, there remain genuine issues of material fact that preclude summary judgment of liability. In May 2012, Oracle filed a reply.

In September 2012, Oracle filed a second motion for partial summary judgment as to its claim that we infringe additional copyrighted works covering Oracle’s Relational Management Database software. Oracle’s motion also seeks summary judgment as to certain of our defenses, as well as our two remaining counterclaims for defamation, trade libel and business disparagement and for unfair competition. We filed an opposition in October 2012, arguing that there are genuine issues of material fact as to our license defenses and counterclaims that preclude summary judgment. Oracle filed a reply later that month.

Both of Oracle’s motions for partial summary judgment remain pending, and the court could rule upon them at any time. Regardless of the outcomes of the summary judgment motions, it is likely that liability still will be unresolved for some claims and counterclaims. Additionally, to the extent either party were to prevail on any claims or counterclaims at trial, damages would need to be determined.

Should Oracle prevail on its claims, we could be required to pay substantial damages for our past business activities and/or enjoined from certain business practices. Any of these outcomes could result in a material adverse effect on our business. Should we prevail on our counterclaims, our recovery of damages may not fully offset the negative impact on our operations resulting from Oracle’s conduct. The pendency of the litigation alone could dissuade clients from purchasing our services. Our business has been and may continue to be materially harmed by this litigation. During the course of this litigation, we anticipate announcements of the court’s decisions in connection with hearings, motions, and other matters, as well as other interim developments related to the litigation. If securities analysts or investors regard these announcements as negative, the market price of our common stock may decline.

While we are vigorously defending the lawsuit, we are unable to predict the timing or outcome of Oracle’s claims or our counterclaims. In addition, we anticipate that a judgment entered in either party’s favor by the trial court is likely to be appealed.

Oracle claims economic damages under various theories in amounts well in excess of the total revenues generated by our operations to date, as well as punitive damages and attorneys’ fees. We are contesting Oracle’s measure of damages as well as liability. Oracle also is seeking an injunction prohibiting us from providing any support services for which we are found to be liable for infringement insofar as such services relate to Oracle products. Given the stage of this litigation, we are unable to predict the likelihood of success of Oracle’s claims or our counterclaims. No assurance is or can be given that we will prevail on any claims or counterclaims in the lawsuit.

Refer to the discussion under “Business—Legal proceedings” for more information related to this litigation.

The software products that we support that are part of our ongoing litigation with Oracle represent a significant portion of our current revenues.

Our litigation with Oracle relates to the support services we offer for Oracle’s PeopleSoft, J.D. Edwards and Siebel software products and Oracle’s Relational Database Management System. For the nine months ended September 30, 2013, approximately 67% of our revenues were derived from the support

 

 

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services that we provide for our clients using PeopleSoft, J.D. Edwards and Siebel software. Excluding revenues derived from services we provide for J.D. Edwards and Siebel software products, the percentage of revenues derived from services we provide for just PeopleSoft software was approximately 45% during this same period. Although we provide support services for additional Oracle product lines that are not subject to litigation and support services for software products provided by companies other than Oracle, our current revenues depend significantly on the product lines that are the subject of litigation. Should Oracle prevail on its motions for summary judgment or on its claims at trial, we could be required to change the way we provide support services to some of our clients, which could result in the loss of clients and revenues, and may also give rise to claims for compensation from our clients, any of which could have a material adverse effect on our business.

Our ongoing litigation with Oracle presents challenges for growing our business.

We have experienced challenges growing our business as a result of our ongoing litigation with Oracle. Many of our new and potential clients have expressed concerns regarding our ongoing litigation and, in some cases, have been subjected to subpoenas and depositions by Oracle in connection with the litigation. Certain of our clients may be subject to additional subpoenas and depositions. We have taken steps to minimize disruptions to our existing and potential clients regarding the litigation, but we continue to face challenges growing our business while the litigation remains outstanding. In certain cases, we have agreed to reimburse our clients for their legal fees incurred in connection with any litigation-related subpoenas and depositions or to provide indemnification or termination rights if any outcome of litigation results in our inability to continue providing any of the paid-for services. In addition, we believe the length of our sales cycle is longer than it otherwise would be due to customer diligence on possible effects of the Oracle litigation on our business. We cannot assure you that we will continue to overcome the challenges we face as a result of the litigation and continue to renew existing clients or secure new clients.

Oracle has a history of litigation against companies offering alternative support programs for Oracle products, and Oracle could pursue additional litigation with us.

Oracle has been active in litigating against companies that have offered competing maintenance and support services for their products. For example, in March 2007, Oracle filed a lawsuit against SAP and its wholly-owned subsidiary, TomorrowNow, Inc., and settled the case in 2012, subject to a pending appeal. In February 2012, Oracle filed suit against Service Key, Inc. and settled the case in October 2013. Oracle also filed suit against CedarCrestone Corporation in September 2012, and settled the case in August 2013. TomorrowNow and CedarCrestone offered maintenance and support for Oracle software products, and Service Key offered maintenance and support for Oracle technology products. Given Oracle’s history of litigation against companies offering alternative support programs for Oracle products, we can provide no assurance, regardless of the outcome of the current litigation with Oracle, that Oracle will not pursue additional litigation against us. Such additional litigation could be costly and distract our management team from running our business and reduce client interest and sales revenues.

The market for our services is relatively undeveloped and may not grow.

The market for independent enterprise software support is still relatively undeveloped, has not yet achieved widespread acceptance and may not grow quickly or at all. Our success will depend to a substantial extent on the willingness of companies to engage a third party such as us to provide software maintenance and support services for their enterprise software. Many companies are still reluctant to use a third party for these services, relying instead on maintenance and support services provided by the enterprise software vendor. Other companies have invested substantial personnel, infrastructure and financial resources in their own organizations with respect to maintenance and support of their enterprise

 

 

 

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Risk factors

 

 

software products and may choose to self-support with their own internal resources instead of purchasing services from the software vendor or an independent provider like us. Companies may not engage us for other reasons, including concerns regarding our ongoing litigation with Oracle, that engaging with us could damage their relationships with their enterprise software vendor, or a concern that they could infringe third-party intellectual property rights or breach one or more software license agreements if they engage with us. New concerns or considerations may also emerge in the future. Particularly because our market is relatively undeveloped, we must address our potential clients’ concerns and explain the benefits of our approach in order to convince them of the benefits of our services. If companies are not sufficiently convinced that we can address their concerns and that the benefits of our services are compelling, then the market for our services may not develop as we anticipate and our business will not grow.

We have a history of losses and may not achieve profitability in the future.

We incurred net losses of $12.2 million and $9.9 million in 2011 and 2012, respectively, and $7.1 million for both nine month periods ended September 30, 2012 and 2013. As of September 30, 2013, we had an accumulated deficit of $58.5 million. We will need to generate and sustain increased revenue levels in future periods in order to become profitable, and, even if we do, we may not be able to maintain or increase our level of profitability. We intend to continue to expend significant funds to expand our sales operations, enhance our service offerings, meet the increased compliance requirements associated with our transition to and operation as a public company and expand into new markets. Our efforts to grow our business may be more costly than we expect, and we may not be able to increase our revenues enough to offset our higher operating expenses. We may incur significant losses in the future for a number of reasons, including, as a result of our ongoing litigation with Oracle, other risks described in this prospectus, unforeseen expenses, difficulties, complications and delays and other unknown events. If we are unable to achieve and sustain profitability, the market price of our Class A common stock may significantly decrease.

If we are unable to attract new clients or sell additional services to our existing clients, our revenue growth will be adversely affected.

To increase our revenues, we must add new clients, encourage existing clients to renew their software maintenance and support services agreements on terms favorable to us and sell additional services to existing clients. As competitors introduce lower-cost and/or differentiated services that are perceived to compete with ours, or as enterprise software vendors introduce competitive pricing, additional support services or other strategies to compete with us, our ability to sell to new clients and renew agreements with existing clients based on pricing, service levels, technology and functionality could be impaired. As a result, we may be unable to renew our agreements with existing clients or attract new clients or new business from existing clients on terms that would be favorable or comparable to prior periods, which could have an adverse effect on our revenues and growth. In addition, certain of our existing clients may choose to upgrade to a new or different version of enterprise software, and such clients’ license agreements with the enterprise software vendor will typically include a one-year mandatory maintenance and support services agreement. In that case, it is unlikely that these clients would renew their maintenance and support services agreements with us, at least during the early term of the license agreement.

If our retention rates decrease, or we do not accurately predict retention rates, our future revenues and operating results may be harmed.

Our clients have no obligation to renew their agreements with us after the expiration of the initial non-cancellable term, which ranges from one to three or more years. In addition, the majority of our multi-year client contracts are not pre-paid. We may not accurately predict retention rates for our clients. Our

 

 

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retention rates may decline or fluctuate as a result of a number of factors, including our clients’ decision to upgrade to a new version of their enterprise software that they will have to purchase from an enterprise software vendor, our clients’ decision to move to a cloud-based solution instead of traditional enterprise software, client satisfaction with our services, the acquisition of our clients by other companies, and our clients going out of business. If our clients do not renew their agreements for our services or if our clients decrease the amount they spend with us, our revenues will decline and our business will suffer.

We face significant competition from both enterprise software vendors and other companies offering independent enterprise software support services, as well as from software licensees that attempt to self support, which may harm our ability to add new clients, retain existing clients and grow our business.

We face intense competition from enterprise software vendors such as Oracle and SAP who provide software maintenance and support services for their own products. Enterprise software vendors have offered discounts to companies to whom we have marketed our services. In addition, our current and potential competitors and enterprise software vendors may develop and market new technologies that render our existing or future services less competitive or obsolete. Competition could significantly impede our ability to sell our services on terms favorable to us and we may need to decrease the prices for our services in order to remain competitive. If we are unable to maintain our current pricing due to competitive pressures, our margins will be reduced and our operating results will be negatively affected.

There are also several smaller vendors in the independent enterprise software support services market with whom we compete. We expect competition to continue to increase in the future, which could harm our ability to increase sales, maintain or increase renewals and maintain our prices.

Our current and potential competitors may have significantly more financial, technical and other resources than we have, may be able to devote greater resources to the development, promotion, sale and support of their products and services, have more extensive customer bases and broader customer relationships than we have and may have longer operating histories and greater name recognition than we have. As a result, these competitors may be better able to respond quickly to new technologies and provide faster support services. In addition, certain independent enterprise software support organizations may have or develop more cooperative relationships with enterprise software vendors, which may allow them to compete more effectively over the long term. Enterprise software vendors may also offer maintenance and support services at reduced or no additional cost to their customers. In addition, enterprise software vendors may take other actions in an attempt to maintain their support service business, including changing the terms of their license agreements, their terms of service to limit independent enterprise software maintenance and support services or to increase the length of their required maintenance contracts, the functionality of their products, or their pricing terms. For example, various support policies of Oracle and SAP may include clauses that could penalize customers that choose to use independent enterprise software maintenance and support vendors or that, following a departure from the software vendor, seek to return to the software vendor to purchase new licenses or services. To the extent any of our competitors have existing relationships with potential clients for enterprise software products and maintenance and support services, those potential clients may be unwilling to purchase our services because of those existing relationships. If we are unable to compete with such companies, the demand for our services could substantially decline.

Our recent rapid growth may not be indicative of our future growth and if we continue to grow rapidly, we may not be able to manage our growth effectively.

Our revenues grew from $31.9 million for the nine months ended September 30, 2012 to $43.8 million for the nine months ended September 30, 2013, representing a year-over-year increase of 37%. We

 

 

 

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expect that, in the future, as our revenues increase to higher levels, our revenue growth rate will decline. We believe growth of our revenues depends on a number of factors, including our ability to:

 

Ø  

price our services effectively so that we are able to attract and retain clients without compromising our profitability;

 

Ø  

attract new clients, increase our existing clients’ use of our services and provide our clients with excellent support services;

 

Ø  

introduce our services to new geographic markets;

 

Ø  

satisfactorily conclude the Oracle litigation; and

 

Ø  

increase awareness of our company and services on a global basis.

We may not successfully accomplish all or any of these objectives. We plan to continue our investment in future growth. We expect to continue to expend substantial financial and other resources on, among others:

 

Ø  

sales and marketing efforts;

 

Ø  

expanding in new geographical areas;

 

Ø  

growing our product support capabilities; and

 

Ø  

general administration, including legal and accounting expenses related to being a public company.

In addition, our historical rapid growth has placed and may continue to place significant demands on our management and our operational and financial resources. Our organizational structure is becoming more complex as we add additional staff, and we will need to improve our operational, financial and management controls, as well as our reporting systems and procedures. We will require significant capital expenditures and the allocation of valuable management resources to grow and change in these areas without undermining our corporate culture of rapid innovation, teamwork and attention to client service that has been central to our growth so far.

Our business may suffer if it is alleged or determined that our technology infringes the intellectual property rights of others.

The software industry is characterized by the existence of a large number of patents, copyrights, trademarks, trade secrets and other intellectual and proprietary rights. Companies in the software industry are often required to defend against litigation claims based on allegations of infringement or other violations of intellectual property rights. Many of our competitors and other industry participants have been issued patents and/or have filed patent applications and may assert patent or other intellectual property rights within the industry. From time to time, we may receive threatening letters or notices or may be the subject of claims that our services and underlying technology infringe or violate the intellectual property rights of others. For example, as described further under “Business—Legal proceedings,” we are in litigation with Oracle relating in part to alleged copyright infringement. Responding to such claims, regardless of their merit, can be time consuming, costly to defend in litigation, divert management’s attention and resources, damage our reputation and brand, and cause us to incur significant expenses. Our services may not be able to withstand any or all third-party claims or rights against their use. Claims of intellectual property infringement might require us to redesign our processes, delay product deliverables, enter into costly settlements or license agreements or pay costly damage awards, or face a temporary or permanent injunction prohibiting us from marketing, selling or performing our services. If we cannot or do not license the infringed technology on reasonable terms or

 

 

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at all, or substitute similar technology from another source, our revenues and operating results could be adversely impacted. In addition, regardless of the outcome of our ongoing litigation with Oracle, other enterprise software vendors may pursue similar litigation against us, or Oracle may pursue other claims against us relating to current or past business practices. The occurrence of any of these events could have a material adverse effect on our business. Furthermore, in some cases, we have provisions in our agreements with our clients whereby we indemnify our customers in the event that Oracle is successful in its litigation against us and we are no longer able to provide service to these clients. In some cases, our clients have the right to terminate their agreements and claim refunds or liquidated damages up to the amount paid to us for services if we are unable to provide our services due to infringement of the rights of third parties, including if we are unable to provide services due to our litigation with Oracle. In addition, if any judgments or awards are entered against us, or if we enter into any settlement arrangements with respect to any litigation or arbitration, and the aggregate amount of any such judgments, awards, or agreements exceeds $50,000, we would be in default of an existing agreement we have with Bridge Bank National Association for a revolving line of credit and note payable, in which case the lender could demand accelerated repayment of principal and accrued interest.

We rely on our management team and other key employees, including our Chief Executive Officer, and the loss of one or more key employees could harm our business.

Our success and future growth depend upon the continued services of our management team, including Seth Ravin, our Chief Executive Officer, and other key employees. Since 2008, Mr. Ravin has been under the regular care of a physician for kidney disease, which includes ongoing treatment. During this time, Mr. Ravin has continuously performed all of his duties as Chief Executive Officer of our company on a full-time basis. Although Mr. Ravin’s condition has not had any impact on his performance in his role as Chief Executive Officer or on the overall management of the company, we can provide no assurance that his condition will not affect his ability to perform the role of Chief Executive Officer in the future. In addition, from time to time, there may be changes in our management team resulting from the hiring or departure of executives, which could disrupt our business. We may terminate any employee’s employment at any time, with or without cause, and any employee may resign at any time, with or without cause. We do not maintain key man life insurance on any of our employees. The loss of one or more of our key employees could harm our business.

The failure to attract and retain additional qualified personnel could prevent us from executing our business strategy.

To execute our business strategy, we must attract and retain highly qualified personnel. We have from time to time experienced, and we expect to continue to experience, difficulty in hiring and retaining highly skilled employees with appropriate qualifications. In particular, we have experienced a more competitive hiring environment in the San Francisco Bay Area, where we have our operations center. Many of the companies with which we compete for experienced personnel have greater resources than we do. In addition, in making employment decisions, job candidates often consider the value of the stock options or other equity incentives they are to receive in connection with their employment. If the price of our stock declines or experiences significant volatility, our ability to attract or retain qualified employees will be adversely affected. If we fail to attract new personnel or fail to retain and motivate our current personnel, our growth prospects could be severely harmed.

Because we recognize revenues from subscriptions over the term of the relevant contract, downturns or upturns in sales are not immediately reflected in full in our operating results.

As a subscription-based business, we recognize revenues over the service period of our contracts. As a result, much of the revenues we report each quarter result from contracts entered into during previous

 

 

 

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quarters. Consequently, a shortfall in demand for our services or a decline in new or renewed contracts in any one quarter may not significantly reduce our revenues for that quarter but could negatively affect our revenues in future quarters. Accordingly, the effect of significant downturns in new sales or renewals of our services will not be reflected in full in our operating results until future periods. Our revenue recognition model also makes it difficult for us to rapidly increase our revenues through additional sales in any period, as revenues from new clients must be recognized over the applicable service term of the contracts.

Failure to effectively develop and expand our marketing and sales capabilities could harm our ability to increase our client base and achieve broader market acceptance of our services.

Our ability to increase our client base and achieve broader market acceptance of our services will depend to a significant extent on our ability to expand our marketing and sales operations. We plan to continue expanding our sales force both domestically and internationally. These efforts will require us to invest significant financial and other resources. Moreover, our sales personnel typically take nine months before they become fully productive. This ramp cycle, combined with our six to nine month sales cycle, means that we will not immediately recognize a return on this investment in our sales and marketing department. In addition, the cost to acquire clients is high due to the cost of these marketing and sales efforts. Our business will be seriously harmed if our efforts do not generate a correspondingly significant increase in revenues. We may not achieve anticipated revenue growth from expanding our sales force if we are unable to hire, develop and retain talented sales personnel, if our new sales personnel are unable to achieve desired productivity levels in a reasonable period of time or if our sales and marketing programs are not effective.

Interruptions to or degraded performance of our service could result in client dissatisfaction, damage to our reputation, loss of clients, limited growth and reduction in revenues.

Our agreements with our clients guarantee a 30-minute response time with respect to certain high- priority issues. To the extent that we do not meet the 30-minute guarantee, our clients may be entitled to liquidated damages, service credits or refunds.

We also deliver tax, legal and regulatory updates to our clients, and generally do so faster than our competitors. If there are inaccuracies in these updates, or if we are not able to deliver them quickly to our clients, our reputation may be damaged and we could face claims for compensation from our clients, lose clients, or both.

Any interruptions or delays in our service, whether as a result of third-party error, our own error, natural disasters or security breaches, whether accidental or willful, could harm our relationships with clients and cause our revenues to decrease and our expenses to increase. Also, in the event of damage or interruption, our insurance policies may not adequately compensate us for any losses that we may incur. These factors, in turn, could further reduce our revenues, subject us to liability and cause us to pay liquidated damages, issue credits or cause clients not to renew their agreements with us, any of which could materially adversely affect our business.

 

 

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We may experience quarterly fluctuations in our operating results due to a number of factors, including the sales cycles for our services, which makes our future results difficult to predict and could cause our operating results to fall below expectations or our guidance.

Our quarterly operating results have fluctuated in the past and are expected to fluctuate in the future due to a variety of factors, many of which are outside of our control. Historically, our sales cycle has been tied to the renewal dates for our clients’ support agreements for the products that we support. Because our clients make maintenance and support decisions in conjunction with the renewal of their existing support agreements with Oracle and SAP, among others, we have experienced an increase in business activity during the periods in which those agreements are up for renewal. Although we have introduced and intend to continue to introduce services for additional products that do not follow the same renewal timeline, our past results may not be indicative of our future performance, and comparing our operating results on a period-to-period basis may not be meaningful. Also, if we are unable to engage a potential client before its renewal date in a particular year, it will likely be at least another year before we would have the opportunity to engage that potential client again, given that such potential client would have had to sign on to at least an additional year’s worth of service with from existing maintenance and support provider. Furthermore, our existing clients generally renew their agreements with us at or near the end of each calendar year, so we have also experienced and expect to continue to experience heavier renewal rates in the fourth quarter. In addition to the other risks described in this prospectus, factors that may affect our quarterly operating results include the following:

 

Ø  

changes in spending on enterprise software maintenance and support services by our current or prospective clients;

 

Ø  

pricing of our services so that we are able to attract and retain clients;

 

Ø  

acquisition of new clients and increases of our existing clients’ use of our services;

 

Ø  

client renewal rates and the amounts for which agreements are renewed;

 

Ø  

budgeting cycles of our clients;

 

Ø  

changes in the competitive dynamics of our market, including consolidation among competitors or clients;

 

Ø  

the amount and timing of payment for operating expenses, particularly sales and marketing expenses and employee benefit expenses;

 

Ø  

the amount and timing of non-cash expenses, including stock-based compensation, goodwill impairments and other non-cash charges;

 

Ø  

the amount and timing of costs associated with recruiting, training and integrating new employees;

 

Ø  

the amount and timing of cash collections from our clients;

 

Ø  

unforeseen costs and expenses related to the expansion of our business, operations and infrastructure;

 

Ø  

the amount and timing of our legal costs, particularly related to our litigation with Oracle;

 

Ø  

changes in the levels of our capital expenditures;

 

Ø  

foreign currency exchange rate fluctuations; and

 

Ø  

general economic and political conditions in our domestic and international markets.

We may not be able to accurately forecast the amount and mix of future subscriptions, revenues and expenses, and as a result, our operating results may fall below our estimates or the expectations of

 

 

 

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securities analysts and investors. If our revenues or operating results fall below the expectations of investors or securities analysts, or below any guidance we may provide, the price of our Class A common stock could decline.

We may be subject to additional obligations to collect and remit sales tax and other taxes, and we may be subject to tax liability for past sales, which could adversely harm our business.

State, local and foreign jurisdictions have differing rules and regulations governing sales, use, value added and other taxes, and these rules and regulations can be complex and are subject to varying interpretations that may change over time. In particular, the applicability of such taxes to our services in various jurisdictions is unclear. Further, these jurisdictions’ rules regarding tax nexus are complex and vary significantly. As a result, we could face the possibility of tax assessments and audits, and our liability for these taxes and associated penalties could exceed our original estimates. For example, for 2011 and prior years, we reduced our estimate for sales tax liability by $1.3 million as a result of additional procedures performed by an outside accounting consultant we hired to conduct a review of our sales tax liability. A successful assertion that we should be collecting additional sales, use, value added or other taxes in those jurisdictions where we have not historically done so and do not accrue for such taxes could result in substantial tax liabilities and related penalties for past sales, discourage clients from purchasing our services or otherwise harm our business and operating results.

We may not be able to scale our business quickly enough to meet our clients’ growing needs, and if we are not able to grow efficiently, our operating results could be harmed.

As enterprise software products become more advanced, we will need to devote additional resources to improving our services to provide relevant maintenance and support services to our clients using these more advanced products. In addition, we will need to appropriately scale our internal business systems and our global operations and client care and success teams to serve our growing client base, particularly as our client demographics expand over time. Any failure of or delay in these efforts could adversely affect the quality of our services and negatively impact client satisfaction, resulting in decreased sales to new clients and lower renewal rates by existing clients.

Even if we are able to upgrade our systems and expand our services organizations, any such expansion will be expensive and complex, requiring management time and attention. We could also face inefficiencies or operational failures as a result of our efforts to scale our infrastructure. There can be no assurance that the expansion and improvements to our infrastructure and systems will be fully or effectively implemented on a timely basis, if at all. Any failure to efficiently scale our business could result in reduced revenues and adversely impact our operating margins and financial results.

Because our long-term growth strategy involves further expansion of our sales to clients outside the United States, our business will be susceptible to risks associated with international operations.

A component of our growth strategy involves the further expansion of our operations and client base internationally. We currently have international offices outside of North America in Australia, Brazil, Germany, Japan, and the United Kingdom, which focus primarily on selling our services in those regions. In the future, we may expand to other international locations. Our current international operations and future initiatives will involve a variety of risks, including:

 

Ø  

changes in a specific country’s or region’s political or economic conditions;

 

Ø  

unexpected changes in regulatory requirements, taxes or trade laws;

 

 

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more stringent regulations relating to data security and the unauthorized use of, or access to, commercial and personal information, particularly in the European Union;

 

Ø  

differing labor regulations, especially in the European Union, where labor laws are generally more advantageous to employees as compared to the United States, including deemed hourly wage and overtime regulations in these locations;

 

Ø  

challenges inherent in efficiently managing an increased number of employees over large geographic distances, including the need to implement appropriate systems, policies, benefits and compliance programs;

 

Ø  

difficulties in managing a business in new markets with diverse cultures, languages, customs, legal systems, alternative dispute systems and regulatory systems;

 

Ø  

increased travel, real estate, infrastructure and legal compliance costs associated with international operations;

 

Ø  

currency exchange rate fluctuations and the resulting effect on our revenues and expenses, and the cost and risk of entering into hedging transactions if we choose to do so in the future;

 

Ø  

limitations on our ability to reinvest earnings from operations in one country to fund the capital needs of our operations in other countries;

 

Ø  

laws and business practices favoring local competitors or general preferences for local vendors;

 

Ø  

limited or insufficient intellectual property protection;

 

Ø  

political instability or terrorist activities;

 

Ø  

exposure to liabilities under anti-corruption and anti-money laundering laws, including the U.S. Foreign Corrupt Practices Act and similar laws and regulations in other jurisdictions; and

 

Ø  

adverse tax burdens and foreign exchange controls that could make it difficult to repatriate earnings and cash.

Our limited experience in operating our business internationally increases the risk that any potential future expansion efforts that we may undertake will not be successful. If we invest substantial time and resources to expand our international operations and are unable to do so successfully and in a timely manner, our business and operating results will suffer.

If we fail to forecast our revenues accurately, or if we fail to match our expenditures with corresponding revenues, our operating results could be adversely affected.

Because our recent growth has resulted in the rapid expansion of our business, we do not have a long history upon which to base forecasts of future operating revenues. In addition, the lengthy sales cycle for the evaluation and implementation of our services, which typically has been six to nine months, may also cause us to experience a delay between increasing operating expenses for such sales efforts, and the generation of corresponding revenues. Accordingly, we may be unable to prepare accurate internal financial forecasts or replace anticipated revenues that we do not receive as a result of delays arising from these factors. As a result, our operating results in future reporting periods may be significantly below the expectations of the public market, securities analysts or investors, which could harm the price of our Class A common stock.

Consolidation in our target markets is continuing at a rapid pace, which could harm our business in the event that our clients are acquired and their contracts are cancelled.

Consolidation among companies in our target markets has been robust in recent years, and this trend poses a risk for us. Acquisitions of our clients could lead to cancellation of our contracts with those

 

 

 

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clients by the acquiring companies and could reduce the number of our existing and potential clients. If such consolidation continues, we expect that some of the acquiring companies will terminate, renegotiate and elect not to renew our contracts with the clients they acquire, which would reduce our revenues.

If there is a widespread shift by clients or potential clients to a cloud-based model instead of traditional enterprise software, or there is a widespread shift away from clients purchasing enterprise software solutions from Oracle, SAP or another enterprise software vendor for whom we expect to provide independent enterprise software maintenance and support services, our business would be adversely impacted.

Currently, we provide independent maintenance and support services for Oracle and SAP enterprise software products, and all of our revenues comes from providing these maintenance and support services. Today, Oracle, SAP and other companies are expanding their offerings to include cloud-based software. If more and more companies subscribe to these cloud-based offerings, or if another enterprise software vendor emerges to take substantial market share from Oracle and SAP and we do not already provide independent enterprise software maintenance and support services for such vendor’s products, our services may become obsolete. Developing new services to address a cloud-based model or for a different enterprise software product could take a substantial investment of time and financial resources, and we cannot guarantee that we will be successful. If fewer clients use enterprise software products from Oracle and SAP, and we are not able to provide services for a new vendor, our business will be adversely impacted.

Delayed or unsuccessful investment in new technology, services and markets may harm our financial results.

We plan to continue investing resources in research and development in order to enhance our current service offerings, and other new offerings that will appeal to clients and potential clients. The development of new service offerings could divert the attention of our management and our employees from the day-to-day operations of our business, the new service offerings may not generate sufficient revenues to offset the increased research and development expenses, and if we are not successful in implementing the new service offerings, we may need to write off the value of our investment. Furthermore, if our new or modified services or technology do not work as intended, are not responsive to client needs or industry or regulatory changes, are not appropriately timed with market opportunity, or are not effectively brought to market, we may lose existing and potential clients or related opportunities, in which case our results of operations may suffer.

If our security measures are compromised or unauthorized access to client data is otherwise obtained, our services may be perceived as not being secure, clients may curtail or cease their use of our services, our reputation may be harmed and we may incur significant liabilities; further, we are subject to governmental and other legal obligations related to privacy, and our actual or perceived failure to comply with such obligations could harm our business.

Our services involve the access, processing, sharing, using, storage and transmission of proprietary information and protected data that we receive from our clients. We rely on proprietary and commercially available systems, software, tools and monitoring, as well as other processes, to provide security for accessing, processing, sharing, using, storage and transmission of such information. If our security measures are compromised as a result of third-party action, employee or client error, malfeasance, stolen or fraudulently obtained log-in credentials or otherwise, our reputation could be damaged, our business and our clients may be harmed and we could incur significant liability. In addition, if the security measures of our clients are compromised, even without any actual compromise of

 

 

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our own systems, we may face negative publicity or reputational harm if our clients or anyone else incorrectly attributes the blame for such security breaches on us or our systems. We may be unable to anticipate or prevent techniques used to obtain unauthorized access or to sabotage systems because they change frequently and generally are not detected until after an incident has occurred. As we increase our client base and our brand becomes more widely known and recognized when we are a public company, we may become more of a target for third parties seeking to compromise our security systems or gain unauthorized access to our clients’ data.

Many governments have enacted laws requiring companies to notify individuals of data security incidents involving certain types of personal data. In addition, some of our clients contractually require notification of any data security compromise. Security compromises experienced by our clients, by our competitors or by us may lead to public disclosures, which may lead to widespread negative publicity. Any security compromise in our industry, whether actual or perceived, could harm our reputation, erode client confidence in the effectiveness of our security measures, negatively impact our ability to attract new clients, cause existing clients to elect not to renew their subscriptions or subject us to third-party lawsuits, government investigations, regulatory fines or other action or liability, which could materially and adversely affect our business and operating results.

We cannot assure you that any limitations of liability provisions in our contracts for a security breach would be enforceable or adequate or would otherwise protect us from any such liabilities or damages with respect to any particular claim. We also cannot be sure that our existing general liability insurance coverage and coverage for errors or omissions will continue to be available on acceptable terms or will be available in sufficient amounts to cover one or more large claims, or that the insurer will not deny coverage as to any future claim. The successful assertion of one or more large claims against us that exceed available insurance coverage, or the occurrence of changes in our insurance policies, including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse effect on our business, financial condition and operating results.

As a global company, we are subject to numerous federal, state and local laws around the world regarding the accessing, processing, sharing, using, storing, transmitting, disclosure and protection of personal data, the scope of which are constantly changing, subject to differing interpretation, and may be inconsistent between countries or conflict with other rules. We generally comply with industry standards and strive to comply with all applicable laws, policies and other legal obligations relating to privacy and data protection, but it is possible that these obligations may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices. Compliance with such laws, policies and other legal obligations may be costly and may require us to modify our business practices, which could adversely affect our business and profitability. Any failure or perceived failure by us to comply with these laws, policies or other obligations may result in governmental enforcement actions or litigation against us and could cause our clients to lose trust in us, any of which could have an adverse effect on our business.

If our services fail due to defects or similar problems, and if we fail to correct any defect or other software problems, we could lose clients, become subject to service performance or warranty claims or incur significant costs.

Our services and the systems infrastructure underlying our services are inherently complex and may contain material defects or errors. We have from time to time found defects in our services and may discover additional defects in the future. In particular, we have developed our own tools and processes to deliver comprehensive tax, legal and regulatory updates tailored for each client, which we endeavor to deliver to our clients in a shorter timeframe than our competitors, which may result in an increased risk

 

 

 

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of material defects or errors. We may not be able to detect and correct defects or errors before clients begin to use our services. Consequently, we or our clients may discover defects or errors after our services are provided and deliverables have been implemented. These defects or errors could also cause inaccuracies in the data we collect and process for our clients, or even the loss, damage or inadvertent release of such confidential data. Even if we are able to implement bug fixes or corrections to our tax, legal and regulatory updates in a timely manner, any history of defects or inaccuracies in the data we collect for our clients, or the loss, damage or inadvertent release of such confidential data could cause our reputation to be harmed, and clients may elect not to purchase or renew their agreements with us and subject us to service performance credits, warranty or other claims or increased insurance costs. The costs associated with any material defects or errors in our software or other performance problems may be substantial and could materially adversely affect our operating results.

Our failure to comply with the covenants contained in our loan agreement could result in an event of default that could adversely affect our financial condition and ability to operate our business as planned.

We have, and will continue to have, a revolving line of credit and note payable with Bridge Bank National Association. Our loan agreement contains, and any agreements to refinance our debt likely will contain, financial and restrictive covenants. Our failure to comply with these covenants may result in an event of default, which if not cured or waived, could result in the bank preventing us from accessing available funds under our line of credit and note payable. If this were to occur we may not have sufficient cash resources to be able to continue our operations as planned. In addition, the indebtedness under our loan agreement and note payable is secured by a security interest in substantially all of our tangible and intangible assets, and therefore, if we are unable to repay such indebtedness the banks could foreclose on these assets, which could adversely affect our ability to operate our business.

The requirements of being a public company may strain our systems and resources, divert management’s attention and be costly.

As a public company, we will be subject to the reporting requirements of the Securities Exchange Act of 1934 (Exchange Act) the Sarbanes-Oxley Act of 2002 (Sarbanes-Oxley Act), the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act), and the rules and regulations of                     . The requirements of these rules and regulations will increase our legal, accounting and financial compliance costs, will make some activities more difficult, time-consuming and costly and may also place undue strain on our personnel, systems and resources.

The Exchange Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and operating results. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. We are continuing the costly process of implementing and testing our systems to report our results as a public company, to continue to manage our growth and to implement internal controls. We will be required to implement and maintain various other control and business systems related to our equity, finance, treasury, information technology, other recordkeeping systems and other operations. As a result of this implementation and maintenance, management’s attention may be diverted from other business concerns, which could adversely affect our business. Furthermore, we supplement our internal team with third-party software and system providers to support our reporting obligations to achieve effective internal controls. To the extent we do not sufficiently manage these third parties, and they fail to provide us with adequate service, we may not effectively manage our future growth which may result in ineffective internal controls over financial reporting and an increased cost of compliance.

 

 

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In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing legal and financial compliance costs and making some activities more time consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, and as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We intend to invest resources to comply with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion of management’s time and attention from revenue-generating activities to compliance activities. If our efforts to comply with new laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to their application and practice, regulatory authorities may initiate legal proceedings against us, and our business may be adversely affected.

In addition, we expect these laws, rules and regulations to make it more difficult and more expensive for us to obtain director and officer liability insurance, and we may be required to incur substantial costs to maintain appropriate levels of coverage. These factors could also make it more difficult for us to attract and retain qualified members of our board of directors, particularly to serve on our audit committee, and qualified executive officers.

As a result of disclosure of information in this prospectus and in filings required of a public company, our business and financial condition will become more visible, which we believe may result in threatened or actual litigation, including by competitors and other third parties. If such claims are successful, our business and operating results could be adversely affected, and even if the claims do not result in litigation or are resolved in our favor, these claims, and the time and resources necessary to resolve them, could divert the time and resources of our management and adversely affect our business and operating results.

A material weakness in our internal control over financial reporting has been identified, and as a result, our financial statements for fiscal years 2010 and 2011 have been restated. If we are not able to maintain an effective system of internal control over financial reporting, current and potential investors could lose confidence in our financial reporting, which could harm our business and have an adverse effect on our stock price.

In connection with the audit of our consolidated financial statements for 2012, management and our independent registered public accounting firm identified a material weakness in our internal control over financial reporting of certain transactions that resulted in a reduction in sales tax expense by approximately $1.3 million in 2011 and prior years. As a result, our 2010 and 2011 financial statements have been restated to correct the misstatement. The restatement of our financial statements could cause current and potential investors to lose confidence in our reported financial information, which could harm our business and negatively affect our stock price. While we are in the process of strengthening the staffing within our finance and accounting department, as well as developing and documenting our accounting policies and internal control over financial reporting, we cannot assure that these steps will be adequate to prevent other material weaknesses and restatements of our financial statements in the future.

Economic uncertainties or downturns in the general economy or the industries in which our clients operate could disproportionately affect the demand for our services and negatively impact our operating results.

General worldwide economic conditions have experienced a significant downturn and fluctuations in recent

years, and market volatility and uncertainty remain widespread. As a result, we and our clients find it

 

 

 

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extremely difficult to accurately forecast and plan future business activities. In addition, these conditions could cause our clients or prospective clients to reduce their IT budgets, which could decrease corporate spending on our services, resulting in delayed and lengthened sales cycles, a decrease in new client acquisition and loss of clients. Furthermore, during challenging economic times, our clients may face issues with their cash flows and in gaining timely access to sufficient credit or obtaining credit on reasonable terms, which could impair their ability to make timely payments to us, impact client renewal rates and adversely affect our revenues. If such conditions occur, we may be required to increase our reserves, allowances for doubtful accounts and write-offs of accounts receivable, and our operating results would be harmed. We cannot predict the timing, strength or duration of any economic slowdown or recovery, whether global, regional or within specific markets. If the conditions of the general economy or markets in which we operate worsen, our business could be harmed. In addition, even if the overall economy improves, the market for independent maintenance and support services may not experience growth.

If we fail to enhance our brand, our ability to expand our client base will be impaired and our financial condition may suffer.

We believe that our development of the Rimini Street brand is critical to achieving widespread awareness of our services, and as a result, is important to attracting new clients and maintaining existing clients. We also believe that the importance of brand recognition will increase as competition in our market increases. Successful promotion of our brand will depend largely on the effectiveness of our marketing efforts and on our ability to provide reliable independent maintenance and support services at competitive prices, as well as the outcome of our ongoing litigation with Oracle. Brand promotion activities may not yield increased revenues, and even if they do, any increased revenues may not offset the expenses we incurred in building our brand. If we fail to successfully promote and maintain our brand, our business could suffer.

If we fail to adequately protect our proprietary rights, our competitive position could be impaired and we may lose valuable assets, experience reduced revenues and incur costly litigation to protect our rights.

Our success is dependent, in part, upon protecting our proprietary knowledge, software tools and processes. We rely on a combination of copyrights, trademarks, service marks, trade secret laws and contractual restrictions to establish and protect our proprietary rights in our processes and software tools. However, the steps we take to protect our intellectual property may be inadequate. We will not be able to protect our intellectual property if we are unable to enforce our rights or if we do not detect unauthorized use of our intellectual property. Any of our copyrights, trademarks, service marks, trade secret rights or other intellectual property rights may be challenged by others or invalidated through administrative process or litigation. Furthermore, legal standards relating to the validity, enforceability and scope of protection of intellectual property rights are uncertain. Despite our precautions, it may be possible for unauthorized third parties to copy or use information that we regard as proprietary to create products and services that compete with ours. In addition, the laws of some countries do not protect proprietary rights to the same extent as the laws of the United States. To the extent we expand our international activities, our exposure to unauthorized copying and use of our processes and software tools may increase.

We enter into confidentiality and invention assignment agreements with our employees and consultants and enter into confidentiality agreements with the parties with whom we have strategic relationships and business alliances. No assurance can be given that these agreements will be effective in controlling access to and distribution of our processes and software tools. Further, these agreements may not prevent our competitors from independently developing service offerings that are substantially equivalent or superior to our services.

 

 

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There can be no assurance that we will receive any patent protection for our proprietary software tools and processes. Even if we were to receive patent protection, those patent rights could be invalidated at a later date. Furthermore, any such patent rights may not adequately protect our processes, our software tools or prevent others from designing around our patent claims.

In order to protect our intellectual property rights, we may be required to spend significant resources to monitor and protect these rights. Litigation may be necessary in the future to enforce our intellectual property rights and to protect our trade secrets. Litigation brought to protect and enforce our intellectual property rights could be costly, time consuming and distracting to management and could result in the impairment or loss of portions of our intellectual property. Furthermore, our efforts to enforce our intellectual property rights may be met with defenses, counterclaims and countersuits attacking the validity and enforceability of our intellectual property rights. Our inability to protect our processes and software tools against unauthorized copying or use, as well as any costly litigation or diversion of our management’s attention and resources, could delay further sales or the implementation of our services, impair the functionality of our service offerings, delay introductions of new services, result in our substituting inferior or more costly technologies into our services, or injure our reputation.

Changes in tax laws or regulations that are applied adversely to us or our clients could increase the costs of our services and adversely impact our business.

New income, sales, use or other tax laws, statutes, rules, regulations or ordinances could be enacted at any time. Any new taxes could adversely affect our domestic and international business operations, and our business and financial performance. Further, existing tax laws, statutes, rules, regulations or ordinances could be interpreted, changed, modified or applied adversely to us. These events could require us or our clients to pay additional tax amounts on a prospective or retroactive basis, as well as require us or our clients to pay fines and penalties and interest for past amounts deemed to be due. If we raise our prices to offset the costs of these changes, existing and potential future clients may elect not to continue or purchase our services in the future. Additionally, new, changed, modified or newly interpreted or applied tax laws could increase our clients’ and our compliance, operating and other costs, as well as the costs of our services. Any or all of these events could adversely impact our business and financial performance.

We may not be able to utilize a significant portion of our net operating loss or research tax credit carryforwards, which could adversely affect our profitability.

We have federal and state net operating loss carryforwards due to prior period losses, which if not utilized will begin to expire in 2026 and 2013 for federal and state purposes, respectively. We also have federal research tax credit carryforwards, which if not utilized will begin to expire in 2021. These net operating loss and research tax credit carryforwards could expire unused and be unavailable to offset future income tax liabilities, which could adversely affect our profitability.

In addition, under Section 382 of the Internal Revenue Code of 1986, as amended (Code), our ability to utilize net operating loss carryforwards or other tax attributes, such as research tax credits, in any taxable year may be limited if we experience an “ownership change.” A Section 382 “ownership change” generally occurs if one or more stockholders or groups of stockholders who own at least 5% of our stock increase their ownership by more than 50 percentage points over their lowest ownership percentage within a rolling three-year period. Similar rules may apply under state tax laws. This offering or future issuances of our stock could cause an “ownership change.” It is possible that an ownership change, or any future ownership change, could have a material effect on the use of our net operating loss carryforwards or other tax attributes, which could adversely affect our profitability.

 

 

 

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We are a multinational organization faced with increasingly complex tax issues in many jurisdictions, and we could be obligated to pay additional taxes in various jurisdictions.

As a multinational organization, we may be subject to taxation in several jurisdictions around the world with increasingly complex tax laws, the application of which can be uncertain. The amount of taxes we pay in these jurisdictions could increase substantially as a result of changes in the applicable tax principles, including increased tax rates, new tax laws or revised interpretations of existing tax laws and precedents, which could have a material adverse effect on our liquidity and operating results. In addition, the authorities in these jurisdictions could review our tax returns and impose additional tax, interest and penalties, and the authorities could claim that various withholding requirements apply to us or our subsidiaries or assert that benefits of tax treaties are not available to us or our subsidiaries, any of which could have a material impact on us and the results of our operations.

Future acquisitions, strategic investments, partnerships or alliances could be difficult to identify and integrate, divert the attention of management, disrupt our business, dilute stockholder value and adversely affect our operating results and financial condition.

We may in the future seek to acquire or invest in businesses, products or technologies that we believe could complement or expand our services, enhance our technical capabilities or otherwise offer growth opportunities. The pursuit of potential acquisitions may divert the attention of management and cause us to incur various expenses in identifying, investigating and pursuing suitable acquisitions, whether or not the acquisition purchases are completed. If we acquire businesses, we may not be able to integrate successfully the acquired personnel, operations and technologies, or effectively manage the combined business following the acquisition. We may not be able to find and identify desirable acquisition targets or be successful in entering into an agreement with any particular target. Acquisitions could also result in dilutive issuances of equity securities or the incurrence of debt, which could adversely affect our operating results. In addition, if an acquired business fails to meet our expectations, our operating results, business and financial condition may suffer.

Failure to comply with laws and regulations could harm our business.

Our business is subject to regulation by various federal, state, local and foreign governmental agencies, including agencies responsible for monitoring and enforcing employment and labor laws, workplace safety, environmental laws, consumer protection laws, anti-bribery laws, import/export controls, federal securities laws and tax laws and regulations. For example, transfer of certain software outside of the United States or to certain persons is regulated by export controls. In certain jurisdictions, these regulatory requirements may be more stringent than those in the United States. Noncompliance with applicable regulations or requirements could subject us to investigations, sanctions, mandatory recalls, enforcement actions, disgorgement of profits, fines, damages, civil and criminal penalties or injunctions and may result in our inability to provide certain services to clients. If any governmental sanctions are imposed, or if we do not prevail in any possible civil or criminal litigation, or if clients made claims against us for compensation, our business, operating results and financial condition could be harmed. In addition, responding to any action will likely result in a significant diversion of management’s attention and resources and an increase in professional fees. Enforcement actions and sanctions could further harm our business, operating results and financial condition.

Catastrophic events may disrupt our business.

We rely heavily on our network infrastructure and information technology systems for our business operations. A disruption or failure of these systems in the event of online attack, earthquake, fire,

 

 

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terrorist attack, power loss, telecommunications failure or other similar catastrophic event could cause system interruptions, delays in accessing our service, reputational harm and loss of critical data or could prevent us from providing our services to our clients. In addition, many of our employees reside in the San Francisco Bay Area, an area particularly susceptible to earthquakes, and a major earthquake or other catastrophic event could affect our employees, who may not be able to access our systems or otherwise continue to provide our services to our clients. A catastrophic event that results in the destruction or disruption of our data centers, or our network infrastructure or information technology systems, or access to our systems, could affect our ability to conduct normal business operations and adversely affect our operating results.

Changes in financial accounting standards or practices may cause adverse, unexpected financial reporting fluctuations and affect our reported operating results.

Generally accepted accounting principles in the United States are subject to interpretation by the Financial Accounting Standards Board (FASB), the Securities and Exchange Commission (SEC) and various bodies formed to promulgate and interpret appropriate accounting principles. A change in accounting standards or practices can have a significant effect on our reported results and may even affect our reporting of transactions completed before the change is effective. New accounting pronouncements and varying interpretations of accounting pronouncements have occurred and may occur in the future. Changes to existing rules or the questioning of current practices may adversely affect our reported financial results or the way we conduct our business. Accounting for revenues from sales of subscriptions to software is particularly complex, is often the subject of intense scrutiny by the SEC, and will evolve as FASB continues to consider applicable accounting standards in this area.

RISKS RELATED TO THIS OFFERING, THE CONCURRENT PRIVATE PLACEMENT AND OUR CLASS A COMMON STOCK

The dual class structure of our common stock as provided for by our charter documents has the effect of concentrating voting control with those stockholders who held our stock prior to this offering, including our founders and our executive officers, employees and directors and their affiliates, and limiting your ability to influence corporate matters.

Our Class B common stock has 15 votes per share, and our Class A common stock, which is the stock we are offering in this initial public offering and the concurrent private placement, has one vote per share. Stockholders who hold shares of Class B common stock, including our founders, and our executive officers, employees and directors and their affiliates, will together hold approximately     % of the voting power of our outstanding capital stock following this offering and the concurrent private placement, and therefore will have significant influence over the management and affairs of the company and over all matters requiring stockholder approval, including election of directors and significant corporate transactions, such as a merger or other sale of our company or its assets, for the foreseeable future.

In addition, the holders of Class B common stock collectively will continue to be able to control all matters submitted to our stockholders for approval even if their stock holdings represent less than 50% of the outstanding shares of our common stock. Because of the 15-to-1 voting ratio between our Class B and Class A common stock, the holders of our Class B common stock collectively will continue to control a majority of the combined voting power of our common stock even when the shares of Class B common stock represent as little as 10% of the aggregate outstanding shares of our Class A and Class B common stock. This concentrated control will limit your ability to influence corporate matters for the foreseeable future, and as a result, the market price of our Class A common stock could be adversely affected.

 

 

 

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Future transfers by holders of Class B common stock will generally result in those shares converting to Class A common stock, which will have the effect, over time, of increasing the relative voting power of those holders of Class B common stock who retain their shares in the long term.

There has been no prior market for our Class A common stock and an active market may not develop or be sustained, and you may not be able to resell your shares at or above the initial public offering price, if at all.

There has been no public market for our Class A common stock prior to this offering. The initial public offering price for our Class A common stock will be determined through negotiations between the underwriters and us and may vary from the market price of our common stock following this offering. If you purchase shares of our Class A common stock in this offering, you may not be able to resell those shares at or above the initial public offering price. An active or liquid market in our Class A common stock may not develop upon closing of this offering or, if it does develop, it may not be sustainable, which could adversely affect your ability to sell your shares and could depress the market price of our Class A common stock.

Our stock price may be volatile and may decline regardless of our operating performance resulting in substantial losses for investors purchasing shares in this offering.

The trading prices of the securities of technology companies have been highly volatile. The market price of our Class A common stock may fluctuate significantly in response to numerous factors, many of which are beyond our control, including:

 

Ø  

actual or anticipated fluctuations in our revenues and other operating results, including as a result of the addition or loss of any number of clients;

 

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announcements of the court’s decisions in connection with hearings, motions and other matters, as well as interim developments, related to our ongoing litigation with Oracle;

 

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announcements by us or our competitors of significant technical innovations, acquisitions, strategic partnerships, joint ventures or capital commitments;

 

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the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections;

 

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failure of securities analysts to initiate or maintain coverage of us, changes in ratings and financial estimates by any securities analysts who follow our company, or our failure to meet these estimates or the expectations of investors;

 

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changes in operating performance and stock market valuations of software or other technology companies or those in our industry in particular;

 

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price and volume fluctuations in the trading of our common stock and in the overall stock market, including as a result of trends in the economy as a whole;

 

Ø  

announcements by us with regard to the effectiveness of our internal controls and our ability to accurately report financial results;

 

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new laws or regulations or new interpretations of existing laws or regulations applicable to our business our industry;

 

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lawsuits threatened or filed against us;

 

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changes in key personnel; and

 

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other events or factors, including those resulting from war, incidents of terrorism or responses to these events.

 

 

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In addition, the stock markets have experienced extreme price and volume fluctuations that have affected and continue to affect the market prices of equity securities of many technology companies. Stock prices of many technology companies have fluctuated in a manner unrelated or disproportionate to the operating performance of those companies.

In the past, stockholders have instituted securities class action litigation following periods of market volatility. If we were to become involved in securities litigation, it could subject us to substantial costs, divert resources and the attention of management from our business and adversely affect our business.

If securities or industry analysts do not publish research or publish incorrect or unfavorable research about our business, our stock price and trading volume could decline.

The trading market for our Class A common stock will depend in part on the research and reports that securities or industry analysts publish about us or our business, our market and our competitors. If no or few securities or industry analysts cover our company, the trading price for our stock would be negatively impacted. If one or more of the analysts who covers us downgrades our stock or publishes incorrect or unfavorable research about our business, our stock price would likely decline. If one or more of these analysts ceases coverage of our company or fails to publish reports on us regularly, demand for our stock could decrease, which could cause our stock price or trading volume to decline.

As a result of becoming a public company, we will need to further develop and maintain our internal control over financial reporting. We may not complete our analysis of our internal control over financial reporting in a timely manner, or these internal controls may not be determined to be effective, which may adversely affect investor confidence in our company and, as a result, the value of our stock.

We will be required, pursuant to Section 404 of the Sarbanes-Oxley Act, to furnish a report by management on, among other things, the effectiveness of our internal control over financial reporting for the first fiscal year beginning after the effective date of this offering and the concurrent private placement. This assessment will need to include disclosure of any material weaknesses identified by our management in our internal control over financial reporting. A “material weakness” is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

We are in the early stages of assessing the effectiveness of our internal control over financial reporting. We may not be able to complete our evaluation, testing and any required remediation in a timely fashion. During the evaluation and testing process, if we identify one or more material weaknesses in our internal control over financial reporting, we will be unable to assert that our internal controls are effective.

For example, as described above, we identified a material weakness in our internal control over financial reporting of certain transactions that resulted in a reduction in sales tax expense by approximately $1.3 million in 2011 and prior years, and consequently, we determined that our internal controls over financial reporting were not effective during 2012 and prior years. We engaged an outside accounting firm to assist us with the remediation of this matter.

Any failure to develop or maintain effective controls, or any difficulties encountered in their implementation or improvement, could harm our operating results or cause us to fail to meet our reporting obligations. Any failure to implement and maintain effective internal controls also could

 

 

 

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adversely affect the results of periodic management evaluations regarding the effectiveness of our internal control over financial reporting. Ineffective disclosure controls and procedures or internal control over financial reporting could also cause investors to lose confidence in our reported financial and other information, which would likely have a negative effect on the trading price of our Class A common stock.

Implementing any appropriate changes to our internal controls may require specific compliance training of our directors, officers and employees, entail substantial costs in order to modify our existing accounting systems, and take a significant period of time to complete. Such changes may not, however, be effective in maintaining the adequacy of our internal controls, and any failure to maintain that adequacy, or inability to produce accurate financial statements on a timely basis, could increase our operating costs and could materially impair our ability to operate our business.

We will be required to disclose material changes made in our internal control over financial reporting on a quarterly basis. However, our independent registered public accounting firm will not be required to formally attest to the effectiveness of our internal control over financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act until the later of the year following our first annual report required to be filed with the SEC, or the date we are no longer an “emerging growth company” as defined in the JOBS Act.

If we are unable to conclude that our internal control over financial reporting is effective, or if our independent registered public accounting firm is unable to express an opinion on the effectiveness of our internal controls when it is required to do so by the applicable rules, we could lose investor confidence in the accuracy and completeness of our financial reports, which could cause the price of our Class A common stock to decline, and we may be subject to investigation or sanctions by the SEC.

Our ability to raise capital in the future may be limited, and our failure to raise capital when needed could prevent us from growing.

Our business and operations may consume resources faster than we anticipate. In the future, we may need to raise additional funds to invest in future growth opportunities. Additional financing may not be available on favorable terms, if at all. If adequate funds are not available on acceptable terms, we may be unable to invest in future growth opportunities, which could seriously harm our business and operating results. If we incur debt, the debt holders would have rights senior to Class A common stockholders to make claims on our assets, and the terms of any debt could restrict our operations, including our ability to pay dividends on our Class A common stock. Furthermore, if we issue additional equity securities, stockholders will experience dilution, and the new equity securities could have rights senior to those of our Class A common stock. Because our decision to issue securities in any future offering will depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount, timing or nature of our future offerings. As a result, our stockholders bear the risk of our future securities offerings reducing the market price of our Class A common stock and diluting their interest.

Substantial future sales of shares of our stock by existing stockholders could depress the market price of our Class A common stock.

The market price for our Class A common stock could decline as a result of the sale of substantial amounts of our stock, particularly sales by our directors, executive officers and significant stockholders, a large number of shares of our Class A common stock becoming available for sale or the perception in the market that holders of a large number of shares intend to sell their shares. Based on shares

 

 

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outstanding as of September 30, 2013, upon completion of this offering and the concurrent private placement, we will have outstanding approximately              million shares of Class A and Class B common stock, approximately              million of which are subject to a minimum 180-day contractual lock-up more fully described in “Underwriting.” UBS Securities LLC may permit our officers, directors, employees and current stockholders to sell shares prior to the expiration of the lock-up agreements.

After this offering and the concurrent private placement, holders of an aggregate of approximately              shares of our Class A and Class B common stock as of September 30, 2013, will have rights, subject to some conditions, to require us to file registration statements covering their shares or to include their shares in registration statements that we may file for ourselves or our stockholders. Substantially all of these shares are subject to the 180-day contractual lock-up referred to above.

In addition, the shares of Class A and Class B common stock subject to outstanding options under our equity incentive plans and the shares reserved for future issuance under our equity incentive plans will become eligible for sale in the public market in the future, subject to certain legal and contractual limitations. See “Shares eligible for future sale” for a more detailed description of sales that may occur in the future.

If a substantial number of shares are sold, or if it is perceived that they will be sold, in the public market, before or after the expiration of the contractual lock-up period, the trading price of our Class A common stock could decline substantially.

Anti-takeover provisions in our charter documents and Nevada law may delay or prevent an acquisition of our company.

Our amended and restated articles of incorporation, amended and restated bylaws and Nevada law contain provisions that may have the effect of delaying or preventing a change in control of us or changes in our management. Our amended and restated articles of incorporation and bylaws, which will become effective upon the closing of this offering, include provisions that:

 

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authorize “blank check” preferred stock, which could be issued by the board without stockholder approval and may contain voting, liquidation, dividend and other rights superior to our Class A common stock;

 

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create a classified board of directors whose members serve staggered three-year terms;

 

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specify that special meetings of our stockholders can be called only by our board of directors, the chairperson of the board, the chief executive officer or the president;

 

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prohibit stockholder action by written consent;

 

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establish an advance notice procedure for stockholder proposals to be brought before an annual meeting of our stockholders, including proposed nominations of persons for election to our board of directors;

 

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provide that vacancies on our board of directors may be filled only by a majority of directors then in office, even though less than a quorum;

 

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specify that no stockholder is permitted to cumulate votes at any election of directors;

 

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authorize our board of directors to modify, alter or repeal our amended and restated bylaws; and

 

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require supermajority votes of the holders of our Class A and Class B common stock to amend specified provisions of our charter documents.

 

 

 

 

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These provisions, alone or together, could delay or prevent hostile takeovers and changes in control or changes in our management.

In addition, because we are incorporated in Nevada, we are governed by the provisions of Sections 78.411 to 78.444 of the Nevada Revised Statutes, which limit the ability of stockholders owning in excess of 10% of our outstanding voting stock to merge or combine with us in certain circumstances.

Any provision of our amended and restated articles of incorporation or amended and restated bylaws or Nevada law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their shares of our Class A common stock, and could also affect the price that some investors are willing to pay for our Class A common stock.

If you purchase shares of our Class A common stock in this offering, you will experience substantial and immediate dilution.

If you purchase shares of our Class A common stock in this offering, you will experience substantial and immediate dilution in the pro forma net tangible book value per share after giving effect to this offering and the concurrent private placement of $         per share as of September 30, 2013, based on an assumed initial public offering price of $         per share, which is the midpoint of the price range set forth on the cover of this prospectus, because the price that you pay will be substantially greater than the pro forma net tangible book value per share of the Class A common stock that you acquire. This dilution is due in large part to the fact that our earlier investors paid substantially less than the initial public offering price when they purchased their shares of our capital stock. You will experience additional dilution upon exercise of any warrant, upon exercise of options to purchase Class A or Class B common stock under our equity incentive plans, if we issue restricted stock to our employees under our equity incentive plans or if we otherwise issue additional shares of our Class A common stock. For a further description of the dilution that you will experience immediately after this offering, see “Dilution.”

Our management will have broad discretion over the use of the proceeds we receive in this offering and the concurrent private placement and might not apply the proceeds in ways that increase the value of your investment.

Our management will have broad discretion to use the net proceeds from this offering and the concurrent private placement, and you will be relying on the judgment of our management regarding the application of these proceeds. Our management might not apply the net proceeds in ways that increase the value of your investment. We intend to use the net proceeds for working capital and other general corporate purposes. We may use a portion of the net proceeds to us to expand our current business through acquisitions of other businesses, products and technologies. Until we use the net proceeds from this offering and the concurrent private placement, we plan to invest them, and these investments may not yield a favorable rate of return. If we do not invest or apply the net proceeds from this offering and the concurrent private placement in ways that enhance stockholder value, we may fail to achieve expected financial results, which could cause our stock price to decline.

We do not currently intend to pay dividends and, consequently, your ability to achieve a return on your investment will depend on appreciation in the price of our common stock.

We have never declared or paid any cash dividends and do not currently intend to do so for the foreseeable future. In addition, any future financing or credit agreements may prohibit us from paying any type of dividends. We currently intend to invest our future earnings, if any, to fund our growth.

 

 

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Therefore, you are not likely to receive any dividends on your Class A common stock for the foreseeable future and the success of an investment in shares of our Class A common stock will depend upon any future appreciation in its value. Consequently, investors may need to sell all or part of their holdings of our Class A common stock after price appreciation, which may never occur, as the only way to realize any future gains on their investment. There is no guarantee that shares of our Class A common stock will appreciate in value or even maintain the price at which our stockholders have purchased their shares. Investors seeking cash dividends should not purchase our Class A common stock.

We are an “emerging growth company” and the reduced disclosure requirements applicable to emerging growth companies may make our Class A common stock less attractive to investors.

We are an “emerging growth company,” as defined in the JOBS Act, and we may take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not “emerging growth companies” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced financial disclosure obligations, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and any golden parachute payments not previously approved. We may take advantage of these provisions for up to five years or such earlier time that we are no longer an “emerging growth company.” We would cease to be an “emerging growth company” upon the earliest to occur of: the last day of the fiscal year in which we have more than $1.0 billion in annual revenues; the date we qualify as a “large accelerated filer,” with at least $700 million of equity securities held by non-affiliates; the issuance, in any three-year period, by us of more than $1.0 billion in non-convertible debt securities; and the last day of the fiscal year ending after the fifth anniversary of our initial public offering. We may choose to take advantage of some but not all of these reduced reporting burdens. If we take advantage of any of these reduced reporting burdens in future filings, the information that we provide our security holders may be different than you might get from other public companies in which you hold equity interests. We cannot predict if investors will find our Class A common stock less attractive because we may rely on these exemptions. If some investors find our Class A common stock less attractive as a result, there may be a less active trading market for our Class A common stock and our stock price may be more volatile.

In addition, Section 107 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. However, we have chosen to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Section 107 of the JOBS Act provides that our decision to opt out of the extended transition period for complying with new or revised accounting standards is irrevocable.

 

 

 

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Special note regarding forward-looking statements

This prospectus includes forward-looking statements. All statements other than statements of historical facts contained in this prospectus, including statements regarding our future results of operations and financial position, business strategy and plans, and our objectives for future operations, are forward-looking statements. The words “believe,” “may,” “might,” “will,” “potentially,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect” and similar expressions that convey uncertainty of future events or outcomes are intended to identify forward-looking statements. Forward-looking statements include, but are not limited to, information concerning:

 

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the evolution of the enterprise software support landscape facing our customers and prospects;

 

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our ability to educate the market regarding the advantages of our enterprise software support products;

 

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our ability to maintain an adequate rate of revenue growth;

 

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our future financial and operating results;

 

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our business plan and our ability to effectively manage our growth and associated investments;

 

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beliefs and objectives for future operations;

 

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our ability to expand our leadership position in third party enterprise software support;

 

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our ability to attract and retain customers;

 

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our ability to further penetrate our existing customer base;

 

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our ability to maintain our competitive technological advantages against new entrants in our industry;

 

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our ability to timely and effectively scale and adapt our existing technology;

 

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our ability to innovate new products and bring them to market in a timely manner; our ability to maintain, protect, and enhance our brand and intellectual property;

 

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our ability to expand internationally;

 

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the effects of increased competition in our market and our ability to compete effectively;

 

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our intentions with respect to our pricing model;

 

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cost of revenues, including changes in costs associated with production, manufacturing and customer support;

 

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operating expenses, including changes in research and development, sales and marketing, and general administrative expenses;

 

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anticipated income tax rates;

 

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sufficiency of cash to meet cash needs for at least the next 12 months;

 

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our ability to maintain our good standing with the United States and international governments and capture new contracts;

 

Ø  

costs associated with defending intellectual property infringement and other claims, such as those claims discussed in “Business—Legal proceedings”;

 

Ø  

our expectations concerning relationships with third parties, including channel partners and logistics providers;

 

Ø  

economic and industry trends or trend analysis;

 

 

 

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Special note regarding forward-looking statements

 

 

Ø  

the attraction and retention of qualified employees and key personnel;

 

Ø  

future acquisitions of or investment sin complementary companies, products, subscriptions or technologies; and

 

Ø  

the effects of seasonal trends on our results of operations.

We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in “Risk factors.” Moreover, we operate in a very competitive and rapidly changing market. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this prospectus may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason after the date of this prospectus to conform these statements to actual results or to changes in our expectations. You should read this prospectus and the documents that we reference in this prospectus and have filed with the SEC as exhibits to the registration statement of which this prospectus is a part with the understanding that our actual future results, levels of activity and performance, as well as other events and circumstances, may be materially different from what we expect.

 

 

 

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Market and industry data

Unless otherwise indicated, information contained in this prospectus concerning our industry and the markets in which we operate, including our general expectations and market position, market opportunity, and market size, is based on information from various sources, including International Data Corporation (IDC), Forrester Research, Inc. and Constellation Research Inc., on assumptions that we have made that are based on those data and other similar sources and on our knowledge of the markets for our products and services. This information involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. In addition, projections, assumptions and estimates of our future performance and the future performance of the industry in which we operate are subject to a high degree of uncertainty and risk due to a variety of factors, including those described in “Risk factors” and elsewhere in this prospectus. These and other factors could cause results to differ materially from those expressed in the estimates made by the independent parties and by us.

The sources of industry and market data contained in this prospectus are listed below:

 

Ø  

IDC’s Worldwide Software Maintenance 2012-2016 Forecast (doc #235402, June 2012)

 

Ø  

Special Report Extract: Oracle Application Customer Satisfaction, Attitudes, and Plans, Computer Economics Inc., November 2010

 

Ø  

Rimini Street Challenges Big Software Maintenance Fees, Forrester Research, Inc., July 2012

 

Ø  

ERP Upgrades: What’s Your Philosophy? 2012 OAUG Survey on Enterprise Application/ERP Suite Upgrade Strategies, Unisphere Research, February 2012

 

Ø  

Research Report: Three Simple Software Maintenance Strategies That Can Save You Millions, Constellation Research, March 7, 2012

 

Ø  

The Emerging Third-Party Software Support Marketplace: Questions And Answers, Forrester Research, Inc., October 2012

 

 

 

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Use of proceeds

We estimate that the net proceeds from our sale of              shares of our Class A common stock in this offering at an assumed initial public offering price of $         per share, the midpoint of the offering price range reflected on the cover page of this prospectus, after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, will be approximately $         million, or $         million if the underwriters’ option to purchase additional shares is exercised in full. A $1.00 increase (decrease) in the assumed initial public offering price would increase (decrease) the net proceeds to us from this offering by approximately $         million, assuming that the number of shares offered by us, as reflected on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions payable by us. Similarly, each increase (decrease) of one million in the number of shares of our Class A common stock offered by us would increase (decrease) the net proceeds that we receive from this offering by approximately $         million, assuming the initial public offering price, as reflected on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions payable by us. In addition, we estimate that the net proceeds from the concurrent private placement, at an assumed price of $             per share, the midpoint of the offering price range reflected on the cover page of this prospectus, will be approximately $         million. The private placement with Adams Street Partners is contingent upon, and will occur concurrently with, the closing of this offering.

The principal purposes of this offering and the concurrent private placement are to increase our capitalization and financial flexibility, create a public market for our Class A common stock and thereby enable access to the public equity markets by our employees and stockholders, obtain additional capital and increase our visibility in the marketplace. As of the date of this prospectus, we have no specific plans for the use of the net proceeds we receive from this offering. However, we currently intend to use the net proceeds we receive from this offering primarily for general corporate purposes, including working capital, sales and marketing activities, product development, general and administrative matters and capital expenditures to fund our growth and global expansion. We may also use a portion of the net proceeds for the acquisition of, or investment in, technologies, solutions or businesses that complement our business, although we have no present commitments or agreements to enter into any acquisitions or investments. We will have broad discretion over the uses of the net proceeds of this offering. Pending these uses, we intend to invest the net proceeds from this offering in short-term, investment-grade interest-bearing securities such as money market accounts, certificates of deposit, commercial paper and guaranteed obligations of the U.S. government.

Dividend policy

We have never declared or paid any cash dividends on our capital stock. We currently intend to retain all available funds and any future earnings and do not expect to pay any cash dividends for the foreseeable future. Any future determination to declare dividends will be made at the discretion of our board of directors and will depend on, among other things, our financial condition.

 

 

 

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Capitalization

The following table sets forth our consolidated cash and cash equivalents and capitalization as of September 30, 2013 on:

 

Ø  

an actual basis;

 

Ø  

a pro forma basis to give effect to the automatic conversion of all outstanding shares of our preferred stock which were outstanding as of September 30, 2013 into 44,045,460 shares of our Class B common stock immediately prior to the completion of this offering; and

 

Ø  

a pro forma as adjusted basis to give further effect to (i) the sale of              shares of our Class A common stock offered by us in this offering at an assumed initial public offering price of $         per share, the midpoint of the estimated offering price range, as reflected on the cover page of this prospectus, after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us; (ii) the sale of              shares of Class A common stock to be purchased from us by Adams Street Partners in the concurrent private placement at a price of $         per share, the midpoint of the estimated offering price range, as reflected on the cover page of this prospectus; and (iii) the effectiveness of our amended and restated articles of incorporation in connection with this offering.

The information below is illustrative only, and our capitalization following the completion of this offering and the concurrent private placement will be adjusted based on the actual initial public offering price and other terms of the offering determined at the pricing of this offering. You should read this table together with our audited consolidated financial statements and related notes, “Selected consolidated financial data” and “Management’s discussion and analysis of financial condition and results of operations,” each included elsewhere in this prospectus.

 

     As of September 30, 2013  
      Actual     Pro
Forma
    Pro Forma
as
Adjusted(1)
 
     (in thousands, except share and per
share data)
 

Convertible preferred stock, $0.001 par value; 44,045,460 shares authorized, 44,045,460 issued and outstanding, actual; no shares authorized, issued and outstanding, pro forma and pro forma as adjusted

   $ 9,635      $ —        $     

Stockholders’ equity (deficit):

      

Preferred stock, par value $0.001; no shares authorized, issued and outstanding, actual;             shares authorized, no shares issued and outstanding, pro forma and pro forma as adjusted

     —          —       

Common stock, $0.001 par value; 200,000,000 shares authorized; 100,394,780 shares issued and outstanding as of September 30, 2013 (unaudited);             shares authorized; no shares issued and outstanding, pro forma and pro forma as adjusted

     100        —       

Class A common stock, $0.001 par value; no shares authorized, issued and outstanding, actual;             authorized, no shares issued and outstanding, pro forma;             shares authorized,             shares issued and outstanding, pro forma as adjusted

     —          —       

Class B common stock, $0.001 par value; no shares authorized, issued and outstanding, actual;             authorized, no shares issued and outstanding, pro forma;              shares authorized,              shares issued and outstanding, pro forma as adjusted

     —          144     

Additional paid-in capital

     11,798        21,389     

Accumulated other comprehensive loss

     (166     (166  

Accumulated deficit

     (58,529     (58,529  
  

 

 

   

 

 

   

 

 

 

Total stockholders’ equity (deficit)

     (37,162     (37,162  
  

 

 

   

 

 

   

 

 

 

Total capitalization(2)

   $ (37,162   $ (37,162   $                
  

 

 

   

 

 

   

 

 

 

(footnotes on following page)

 

 

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Capitalization

 

 

 

(1)   Each $1.00 increase (decrease) in the assumed initial public offering price of $         per share, the midpoint of the price range reflected on the cover page of this prospectus, would increase (decrease) our pro forma as adjusted cash and cash equivalents, additional paid-in capital, total stockholders’ equity (deficit), and total capitalization by approximately $         million, assuming that the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

The number of shares of our Class A common stock and our Class B common stock to be outstanding after this offering and the concurrent private placement is based on no shares of our Class A common stock and 144,440,240 shares of our Class B common stock outstanding as of September 30, 2013, and excludes:

 

Ø  

44,978,380 shares of our Class B common stock issuable upon the exercise of options outstanding as of September 30, 2013, with a weighted-average exercise price of $0.23 per share;

 

Ø  

2,022,250 shares of our Class B common stock issuable upon the exercise of options granted as of October 7, 2013, with an exercise price of $1.10 per share;

 

Ø  

3,393,417 shares of our Class A common stock issuable upon the exercise of options granted after September 30, 2013, with a weighted-average exercise price of $1.20 per share; and

 

Ø  

            shares of our Class A common stock reserved for future issuance under our share-based compensation plans, consisting of 8,701,922 shares of our Class A common stock reserved for future issuance under our 2013 Equity Incentive Plan,              shares of our Class A common stock reserved for future issuance under our 2014 Employee Stock Purchase Plan, which will become effective upon completion of this offering, and shares that become available under our 2013 Equity Incentive Plan and 2014 Employee Stock Purchase Plan, pursuant to provisions thereof that automatically increase the share reserves under the plans each year, as more fully described in “Executive compensation—Employee benefit and stock plans.”

 

(2)   Total capitalization does not include $6.6 million of debt that is classified as a current liability due to the potential that the lender could demand accelerated repayment of principal and accrued interest in the event of default.

 

 

 

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Dilution

If you invest in our Class A common stock in this offering, your interest will be diluted to the extent of the difference between the amount per share paid by purchasers of shares of our Class A common stock in this offering and the pro forma as adjusted net tangible book value per share of our Class A common stock immediately after this offering and the concurrent private placement. Our pro forma net tangible book value as of September 30, 2013 was $         million, or $         per share of our Class A common stock. Pro forma net tangible book value per share represents the amount of our total tangible assets less our total liabilities, divided by the number of shares of our Class A common stock outstanding as of September 30, 2013, after giving effect to the conversion of all outstanding shares of our convertible preferred stock into shares of our Class B common stock immediately upon the closing of this offering.

After giving effect to our sale of shares of our Class A common stock in this offering and the concurrent private placement at an assumed initial public offering price of $         per share, the midpoint of the price range reflected on the cover page of this prospectus, after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, our pro forma as adjusted net tangible book value as of September 30, 2013, would have been approximately $         million, or approximately $         per share of our Class A common stock. This represents an immediate increase in pro forma net tangible book value of $         per share to our existing stockholders and an immediate dilution of $         per share to investors purchasing shares of our Class A common stock in this offering.

The following table illustrates this dilution:

 

Assumed initial public offering price per share

      $                

Pro forma net tangible book value (deficit) per share as of September 30, 2013

   $                   

Decrease in pro forma net tangible book value per share attributable to conversion of convertible preferred stock

     

Increase in pro forma net tangible book value per share attributable to new investors in this offering

     
  

 

 

    

Pro forma as adjusted net tangible book value per share after this offering and the concurrent private placement

     
     

 

 

 

Dilution per share to new investors

      $     
     

 

 

 

A $1.00 increase (decrease) in the assumed initial public offering price of $         per share, the midpoint of the price range set forth on the cover page of this prospectus, would increase (decrease) our pro forma as adjusted net tangible book value per share to new investors by $         and would increase (decrease) dilution per share to new investors by $        , assuming that the number of shares offered by us, as reflected on the cover page of this prospectus, remains the same, and after deducting estimated underwriting discounts and commissions payable by us. In addition, to the extent any outstanding options are exercised, you will experience further dilution.

 

 

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Dilution

 

 

The following table presents on a pro forma as adjusted basis as of September 30, 2013, after giving effect to the conversion of all outstanding shares of convertible preferred stock into Class B common stock immediately upon the closing of this offering, the differences between the total consideration paid or to be paid to us by existing stockholders, the new investors purchasing shares of our Class A common stock in this offering, and the private placement investors purchasing shares of our Class A common stock in the concurrent private placement at an assumed offering price of $         per share, the midpoint of the price range, reflected on the cover page of this prospectus, before deducting estimated underwriting discounts and commissions payable by us.

 

     Shares Purchased     Total Consideration    

Average Price

 
      Number    Percent     Amount      Percent     Per Share  

Existing stockholders

            $                          $                

New public investors

            

Concurrent private placement investors

            
  

 

  

 

 

   

 

 

    

 

 

   

Total

        100.0   $           100.0  
  

 

  

 

 

   

 

 

    

 

 

   

A $1.00 increase (decrease) in the assumed initial public offering price of $         per share would increase (decrease) the total consideration paid by new investors by $         million and increase (decrease) the percent of total consideration paid by new investors by     %, assuming that the number of shares offered by us, as reflected on the cover page of this prospectus, remains the same and after deducting estimated underwriting discounts and commissions payable by us.

To the extent any outstanding options are exercised, investors will experience further dilution.

Assuming the underwriters’ option to purchase additional shares is exercised in full, sales by us in this offering will reduce the percentage of shares held by existing stockholders to     % and will increase the number of shares held by our new investors to             , or     %.

 

 

 

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Selected consolidated financial data

The following selected consolidated financial data should be read together with our consolidated financial statements and accompanying notes and “Management’s discussion and analysis of financial condition and results of operations” appearing elsewhere in this prospectus. The selected consolidated financial data in this section is not intended to replace our consolidated financial statements and the related notes. Our historical results are not necessarily indicative of our future results.

We derived the selected consolidated statements of comprehensive loss data for the years ended December 31, 2010, 2011 and 2012 and the consolidated balance sheet data as of December 31, 2011 and 2012 from our audited consolidated financial statements appearing elsewhere in this prospectus. The consolidated balance sheet data as of December 31, 2010 are derived from our audited consolidated financial statements that are not included in this prospectus. The selected consolidated statements of comprehensive loss data for the nine months ended September 30, 2012 and 2013 and the selected consolidated balance sheet data as of September 30, 2013 are derived from our unaudited consolidated financial statements appearing elsewhere in this prospectus. The unaudited financial statements have been prepared on a basis consistent with our audited financial statements included in this prospectus and include, in our opinion, all adjustments, consisting only of normal recurring adjustments, necessary for the fair statement of our unaudited consolidated financial statements.

 

    Year Ended December 31,     Nine Months Ended 
September  30,
(unaudited)
 
    2010     2011     2012         2012             2013      
     (as restated)(4)     (as restated)(4)                       
    (in thousands, except per share data)  

Consolidated statements of comprehensive loss data:

         

Revenues, net

  $ 25,331      $ 33,376      $ 43,574      $ 31,909      $ 43,800   

Cost of revenues(1)

    18,015        20,040        24,216        17,949        21,520   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

    7,316        13,336        19,358        13,960        22,280   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating expenses:(1)

         

Sales and marketing

    9,005        11,465        14,802        10,475        14,655   

General and administrative(2)

    8,534        12,484        13,568        10,418        13,798   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

    17,539        23,949        28,370        20,623        28,453   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating loss

    (10,223     (10,613     (9,012     (6,663     (6,173

Other income (expense):

         

Change in fair value of warrant liability

    2,440        (1,179     —          —          —     

Interest expense

    (95     (281     (481     (353     (433

Other income and expense

    (94     (115     (28     241        (139
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss before income taxes

    (7,972     (12,188     (9,521     (6,775     (6,745

Income taxes

    24        40        362        278        378   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

  $ (7,996   $ (12,228   $ (9,883   $ (7,053   $ (7,123
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss per common share (basic and diluted)

  $ (0.10   $ (0.13   $ (0.10   $ (0.07   $ (0.07
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Weighted average number of common shares outstanding, basic and diluted

    78,432        92,274        97,062        96,564        100,239   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Pro forma net loss per common share, basic and diluted (unaudited)(3)

      $ (0.07     $ (0.05

Weighted average number of pro forma common shares outstanding, basic and diluted (unaudited)(3)

        141,107          144,284   

(footnotes on following page)

 

 

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Select consolidated financial data

 

 

 

     Year Ended December 31,      Nine Months Ended September 30,
(unaudited)
 
      2010      2011      2012          2012              2013      
     (in thousands)  

(1) Costs and expenses include share-based compensation expense as follows:

              

Cost of revenues

   $ 334       $ 293       $ 308       $ 247       $ 246   

Operating expenses:

              

Sales and marketing

     336         400         373         294         273   

General and administrative

     214         434         586         441         581   

(2) Legal expenses related to the lawsuit are as follows:

              

General and administrative

   $ 3,694       $ 5,741       $ 3,468       $ 2,934       $ 1,057   
(3)   Please see Note 18 to the audited consolidated annual financial statements and Note 11 to the unaudited condensed consolidated interim financial statements included elsewhere in this prospectus for an explanation of the calculation of the pro forma net loss per share and pro forma weighted average shares.
(4)   Please see Note 4 to the audited consolidated annual financial statements.

 

     As of December 31,     As of
September 30,
2013

(unaudited)
 
     2010     2011     2012    
      (as restated)(1)     (as restated)(1)                
     (in thousands)        

Consolidated balance sheet data:

        

Cash and cash equivalents

   $ 1,184      $ 2,913      $ 6,550      $ 12,964   

Working capital

     (16,981     (20,663     (25,969     (34,018

Total assets

     7,047        14,345        25,663        29,154   

Total deferred revenues

     13,697        22,587        39,033        46,519   

Total liabilities

     23,149        36,718        56,762        66,316   

Total stockholders’ equity (deficit)

     (16,102     (22,373     (31,099     (37,162
(1)   Please see Note 4 to the audited consolidated annual financial statements.

 

 

 

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Management’s discussion and analysis of financial condition and results of operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and the related notes to those statements included elsewhere in this prospectus. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results and timing of selected events may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed under the section titled “Risk factors” and elsewhere in this prospectus.

OVERVIEW

Rimini Street is the leading independent provider of enterprise software support, based on the number of clients supported. Our subscription-based services offer enterprise software licensees around the world a choice of maintenance and support programs with differentiated service and pricing compared to the maintenance and support services traditionally provided by enterprise software vendors for their software. Our maintenance and support services replace the vendor’s maintenance and support offering. Clients utilize our services to receive more responsive and comprehensive support, achieve substantial cost savings and extend the life of their existing software products. We believe our services enable our clients to improve productivity and compete more effectively by reallocating their IT budgets to new technology investments that provide greater strategic value. We achieved our leadership position through a commitment to exceptional client service and a focus on innovation that is manifested in our proprietary knowledge, software tools and processes.

The majority of enterprise software vendors license the rights for customers to use their software. Along with these software licenses, enterprise software vendors typically sell maintenance and support agreements, which generally include the right to receive product support services; software bug fixes; tax, legal and regulatory updates; software updates and new releases of the licensed products, in each case if and when made available. These maintenance and support agreements are typically purchased or renewed annually, and the annual support fees are approximately 20% of the total cost of the software license. Because enterprise software vendors have been the primary providers of these maintenance and support services, they have been able to control service levels and pricing, leaving licensees with little choice but to agree to the vendor terms or risk potential failure or tax, legal and regulatory non-compliance of mission-critical systems. As a result, the maintenance and support market has grown into one of the largest areas of global IT spend. According to the IDC report, Worldwide Software Maintenance 2012-2016 Forecast (doc # 235402, June 2012), total software maintenance revenue is expected to be $134 billion in 2013.

Over the past eight years, we have invested significant resources developing our proprietary knowledge, software tools and processes that have enabled our success. For example, since our inception, we have provided over 65,000 tax, legal and regulatory updates to our global client base. Our global tax, legal and regulatory compliance update service currently covers more than 70 countries and is based on a data capture and management process, software tools and ISO-certified processes that we believe provide us with a significant competitive advantage.

As of September 30, 2013, we supported more than 460 clients globally, including 49 of the Fortune 500 and 10 of the Fortune Global 100 across a broad range of industries. We define a client as a distinct entity, such as a company, an educational or government institution, or a business unit of a company, that purchases our services to support a specific product. For example, we count as two separate clients

 

 

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Management’s discussion and analysis of financial condition and results of operations

 

 

instances in which support for two different products is being provided to the same company. We market and sell our services through our direct sales force.

Our subscription-based revenues provide a strong foundation for, and visibility into, future period results. We generated revenues of $31.9 million and $43.8 million for the nine-month periods ended September 30, 2012 and 2013, respectively, representing a year-over-year increase of 37%, and revenues of $33.4 million and $43.6 million for the years ended December 31, 2011 and 2012, respectively, representing a year-over-year increase of 31%. We incurred net losses of $7.1 million for both nine-month periods ended September 30, 2012 and 2013, and net losses of $12.2 million and $9.9 million for the years ended December 31, 2011 and 2012, respectively. We generated approximately 78% of our revenues in the United States and approximately 22% of our revenues from our international business for the nine months ended September 30, 2013. We have sales offices in London, São Paulo, Munich, Sydney and Tokyo. We expect the percentage of revenues from our international business to increase over time.

Since our inception, we have financed our operations through cash collected from clients and net proceeds from equity financings, note payable and capital leases. As of September 30, 2013, we had outstanding borrowings from our line of credit, note payable and capital leases of an aggregate of $6.8 million.

We intend to continue investing for long-term growth. We have invested and expect to continue to invest heavily in the expansion of our sales and marketing organizations to market our services both in the United States and internationally. However, we do not expect this investment to result in increased revenues in the near term because new sales personnel require significant training and may take significant time before they achieve full productivity. We also expect to continue investing in the development of our support services and our support organizations to address customer needs. As a result, we do not expect to be profitable in the near future. We also intend to increase our investment in capital expenditures in future periods.

OUR BUSINESS MODEL

We generally offer our clients a 50% discount to the fees they currently pay their enterprise software vendors for maintenance and support services. We currently offer support services on a subscription basis for a term that is generally 15 years in length with an initial, non-cancellable period of one to three years. For the nine months ended September 30, 2013, approximately 16% of our revenues were generated inside the initial, non-cancellable period and approximately 84% of our revenues were generated outside of this initial, non-cancellable period.

After the initial non-cancellable period, our clients generally have the ability to terminate their support contracts on an annual basis upon 90 days notice prior to the end of the support period. The percentage of support contracts with an initial non-cancellable period of two to three years has been increasing during 2013, and we expect this trend to continue. Prior to the second half of 2011, a large portion of our support contracts allowed for termination at any time typically upon 90 days notice. We generally invoice our clients annually in advance of the support period and recognize revenues ratably over the non-cancellable support period. We record amounts invoiced for support periods that have not yet occurred as deferred revenues on our balance sheet. We net any unpaid accounts receivable amounts relating to cancellable support periods against deferred revenues on our balance sheet.

We currently plan to continue offering our clients the 50% discount to the fees they would otherwise pay their enterprise software vendors for maintenance and support services for the foreseeable future. This pricing model is a key component of our marketing strategy and also delivers significant savings to our clients.

 

 

 

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KEY BUSINESS METRICS

Number of clients

Since we founded our company, we have made the expansion of our client base a priority. We believe that our ability to expand our client base is an indicator of the growth of our business, the success of our sales and marketing activities and the value that our services bring to our clients. We define a client as a distinct entity, such as a company, an educational or government institution, or a business unit of a company, that purchases our services to support a specific product. For example, we count as two separate clients instances in which support for two different products is being provided to the same entity. As of December 31, 2010, 2011, and 2012, we had over 280, 310 and 400 clients, respectively, and as of September 30, 2013, we had over 460 clients. We believe that the growth in our number of clients is an indication of the increased adoption of our independent enterprise software support services.

Annualized subscription revenues

We recognize subscription revenues on a daily basis. We define annualized subscription revenues as the amount of subscription revenues recognized on any particular day multiplied by 365. This gives us an indication of the amount of revenues that can be earned in the following 12-month period from our existing client base assuming no cancellations or price changes occur during the following 12-month period. Subscription revenues exclude any non-recurring revenues, which have been insignificant to date.

Our annualized subscription revenues were approximately $29.9 million, $38.4 million and $51.5 million as of December 31, 2010, 2011 and 2012, respectively. We believe the sequential increase in annualized subscription revenues demonstrates that our revenue base line has been increasing, which is an indicator of future subscription revenues.

Revenue retention rate

A key part of our business model is the recurring nature of our revenues. As a result, it is important that we retain clients after the completion of the non-cancellable portion of the support period. We believe that our revenue retention rate provides insight into the quality of our services and the potential long-term value of our clients.

We define revenue retention rate as the actual subscription revenues recognized in a 12-month period from clients that existed on the day prior to the start of the 12-month period divided by our annualized subscription revenues as of the day prior to the start of the 12-month period. Our revenue retention rate was 97%, 93% and 94% for the years ended December 31, 2010, 2011 and 2012, respectively. We believe that our revenue retention rate is an indication of our exceptional client service and the value our clients place on our services.

FACTORS AFFECTING OUR PERFORMANCE

Litigation

In January 2010, certain subsidiaries of Oracle filed a lawsuit against us and our Chief Executive Officer, Seth Ravin, in the United States District Court for the District of Nevada, alleging that certain of our processes violate Oracle’s license agreements and that we have committed acts of copyright infringement and violated other federal and state laws. Oracle claims economic damages under various theories in amounts well in excess of the total revenues generated by our operations to date, as well as punitive damages and attorneys’ fees. We are contesting Oracle’s measure of damages as well as liability. Oracle also is seeking an injunction prohibiting us from providing any support services for which we are found to be liable for infringement insofar as such services relate to Oracle products. The details of this case are

 

 

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discussed under “Business—Legal proceedings,” “Risk factors—We and our Chief Executive Officer are involved in litigation with Oracle and an adverse result in the litigation could result in a judgment requiring the payment of substantial damages and/or an injunction against certain of our business practices” and elsewhere in this prospectus. Should Oracle prevail on its claims, we could be required to pay substantial damages for our past business activities and/or enjoined from certain business practices. Any of these outcomes could result in a material adverse effect on our business.

We have not recorded an accrual for any loss related to this matter. There remain significant disputes between the parties, and we do not concede any liability or damages related to any claim. After assessing the current procedural and substantive status of the litigation, we do not believe a loss or range of reasonably possible losses can be estimated at this time.

Adoption of independent enterprise software support services

We believe the existing market for independent enterprise software support services is underserved. Although we currently provide maintenance and support services for SAP and Oracle products, we believe that our total addressable market is substantially larger than the applications and technology we currently support. As a result, we believe we have the opportunity to substantially expand our client base and to increase adoption of our services within and across existing clients. However, as the market for independent enterprise software support services is still emerging, it is difficult for us to predict the timing of when and if widespread acceptance will occur.

Sales cycle

We sell our services to our clients through our direct sales organization. Our sales cycle is typically six to nine months. While we believe that there is a significant market opportunity for independent enterprise software support services, this market is largely new and unproven. As a result, we often must educate prospective clients about the value of our services, which can result in lengthy sales cycles, particularly for larger prospective clients, as well as the incurrence of significant marketing expenses. Our typical sales cycle with a prospective client begins with the generation of a sales lead through trade shows, industry events, online marketing, outbound calling or other means of referral. The sales lead is followed by an assessment of the prospect’s maintenance end date and other existing contractual terms with their existing software vendor which will then determine our contractual start date with the prospect. The variability in our sales cycle is impacted by whether software vendors are able to convince potential clients that they should renew their software maintenance with the vendor. Another driver of our sales cycle is any announcement of the discontinuation of support for a particular software release by a vendor, which can result in increased business activity for us given our ability to continue to service such legacy products or releases. In addition, our litigation with Oracle impacts our sales cycle as clients oftentimes perform their own legal due diligence, which lengthens the sales process.

KEY COMPONENTS OF CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

Revenues

We derive support services revenues from maintenance support contracts, which consist of technical support for software and tax, legal and regulatory updates. Revenues from these contracts are recognized ratably over the non-cancellable service period, which is typically one to three years for new clients and generally one year for existing clients.

 

 

 

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Cost of revenues

Cost of revenues includes salaries, benefits and stock-based compensation expenses associated with our technical support and services organization, as well as allocated overhead. Allocated overhead includes overhead costs for depreciation of equipment, facilities (consisting of leasehold improvements and rent) and technical operations (including costs for compensation of our personnel and costs associated with our infrastructure). We recognize expenses related to our technical support and services organization as they are incurred. We expect our cost of revenues to increase in absolute dollars in future periods.

Sales and marketing expenses

Sales and marketing expenses consist primarily of personnel costs for our sales, marketing and business development employees and executives, including commissions earned by our sales and marketing personnel, which are expensed when a client contract is executed. We also incur other non-personnel expenses, such as professional fees, marketing programs and allocation of our general overhead expenses and the expenses associated with several key industry trade shows.

We plan to continue investing in sales and marketing globally by increasing the number of direct sales personnel, expanding our domestic and international marketing activities, building brand awareness and sponsoring additional marketing events in an effort to add new clients and increase revenues from our existing client base. We expect that in the future, sales and marketing expenses will increase and be our largest operating expense in absolute dollars.

General and administrative expenses

General and administrative expenses consist primarily of personnel costs for our administrative, legal, human resources, finance and accounting employees and executives. These expenses also include non-employee expenses, such as travel-related expenses, legal and other professional fees and other corporate expenses, along with an allocation of our general overhead expenses. We expect to incur incremental expenses associated with supporting the growth of our business, both in terms of size and geographical diversity, and to meet the increased compliance requirements associated with our transition to a public company. Those expenses include increases in our accounting, human resources, IT and legal personnel, additional consulting, legal and audit fees, insurance costs, and costs attributable to our board of directors. As a result, we expect our general and administrative expenses to increase in absolute dollars in future periods.

Change in fair value of warrant liability

In connection with the issuance of a promissory note in 2007, we issued warrants to purchase our common stock with reset or “down-round” provisions. Down-round provisions would reduce the exercise price of the warrant if we either issued equity shares for a price that was lower than the exercise price of those instruments or issued new warrants or convertible instruments that had a lower exercise price.

Such warrants with down-round provisions are recognized as a derivative liability on the balance sheet. Changes in the fair value of the warrants are marked-to-market at each reporting period and recognized as change in fair value of warrant liability in the consolidated statements of operations. We used the Black-Scholes-Merton option pricing method to value the liability and the associated expense for each of the periods presented.

On March 17, 2011, these warrants were exercised in full utilizing the cashless provision of the warrants, resulting in the issuance of 17,349,375 shares of our common stock. At that time, the warrant liability, trued up to its current fair value at time of exercise, was reclassified to stockholders’ equity.

 

 

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Interest expense

Interest expense is incurred from our line of credit, note payable and capital leases.

Other income

Other income consists primarily of gains on foreign currency transactions and income earned on our cash and cash equivalents balance.

Other expense

Other expense consists primarily of losses on foreign currency transactions.

Provision for income taxes

Provision for income taxes is based on the amount of our taxable income and enacted federal, state and foreign tax rates, as adjusted for allowable credits and deductions. Our provision for income taxes consists only of foreign taxes for the periods presented as we had no taxable income for federal or state purposes.

RESULTS OF OPERATIONS

The following tables set forth selected consolidated statement of comprehensive loss data and such data as a percentage of revenues for each of the periods indicated:

 

     Year Ended December 31,     Nine Months Ended
September 30,
(unaudited)
 
     2010     2011     2012     2012     2013  
      (as restated)(1)     (as restated)(1)                       
     (in thousands, except per share data)  

Revenues, net

   $ 25,331      $ 33,376      $ 43,574      $ 31,909      $ 43,800   

Costs of revenues

     18,015        20,040        24,216        17,949        21,520   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

     7,316        13,336        19,358        13,960        22,280   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating expenses:

          

Sales and marketing

     9,005        11,465        14,802        10,475        14,655   

General and administrative

     8,534        12,484        13,568        10,148        13,798   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

     17,539        23,949        28,370        20,623        28,453   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating loss

     (10,223     (10,613     (9,012     (6,663     (6,173

Other income (expense):

          

Change in fair value of warrant liability

     2,440        (1,179     —          —          —     

Interest expense

     (95     (281     (481     (353     (433

Other income and expense

     (94     (115     (28     241        (139
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss before income taxes

     (7,972     (12,188     (9,521     (6,775     (6,745

Income taxes

     24        40        362        278        378   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

   $ (7,996   $ (12,228   $ (9,883   $ (7,053   $ (7,123
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss per common share (basic and diluted)

   $ (0.10   $ (0.13   $ (0.10   $ (0.07   $ (0.07
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Weighted average number of common shares outstanding, basic and diluted

     78,432        92,274        97,062        96,564        100,239   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(1)   Please see Note 4 to the audited consolidated annual financial statements.

 

 

 

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     Year Ended December 31,     Nine Months Ended
September  30,

(unaudited)
 
     2010     2011     2012     2012     2013  
      (as restated)(1)     (as restated)(1)                       

Revenues, net

     100.0     100.0     100.0     100.0     100.0

Cost of revenues

     71.1        60.0        55.6        56.3        49.1   

Gross profit

     28.9        40.0        44.4        43.7        50.9   

Operating expenses:

          

Sales and marketing

     35.6        34.4        34.0        32.8        33.5   

General and administrative

     33.7        37.4        31.1        31.8        31.5   

Total operating expenses

     69.3        71.8        65.1        64.6        65.0   

Operating loss

     (40.4     (31.8     (20.7     (20.9     (14.1

Other income (expense):

          

Change in fair value of warrant liability

     9.6        (3.5     —          —          —     

Interest expense

     (0.4     (0.8     (1.1     (1.1     (1.0

Other income and (expense)

     (0.4     (0.3     (0.1     0.8        (0.3

Loss before income taxes

     (31.5     (36.5     (21.9     (21.2     (15.4

Income taxes

     0.1        0.1        0.8        0.9        0.9   

Net loss

     (31.6 )%      (36.6 )%      (22.7 )%      (22.1 )%      (16.3 )% 

 

(1)   Please see Note 4 to the audited consolidated annual financial statements.

Comparison of nine month periods ended September 30, 2012 and 2013

Revenues

 

     Nine Months
Ended September 30,
        
      2012      2013      % Change  
     (in thousands)         

Revenues

   $ 31,909       $ 43,800         37.3

Revenues increased $11.9 million, or 37%. This increase was primarily driven by an increase in the number of clients, which increased from over 340 to over 460.

Cost of revenues and gross profit

 

     Nine Months
Ended September 30,
       
      2012     2013     % Change  
     (in thousands)        

Cost of revenues

   $ 17,949      $ 21,520        19.9

Gross profit

   $ 13,960      $ 22,280        59.6

Gross margin

     43.7     50.9  

Costs of revenues increased $3.6 million, or 20%. This increase was primarily due to a $2.4 million increase in employee compensation, as average headcount increased from 127 employees to 158 employees, and a $1.1 million increase in contract labor. Gross margin increased by approximately seven percentage points as large portions of our headcount and facilities costs were fixed and did not increase proportionately with our revenues.

 

 

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Sales and marketing

 

     Nine Months
Ended September 30,
        
      2012      2013      % Change  
     (in thousands)         

Sales and marketing

   $ 10,475       $ 14,655         39.9

Sales and marketing expenses increased $4.2 million, or 40%. The increase was primarily due to a $3.2 million increase in employee compensation as the average number of sales and marketing employees increased from 49 to 61, a $700,000 increase in other marketing expenses as we increased our investment in building brand awareness, and a $300,000 increase in other sales expenses related to expanding our sales support services.

General and administrative

 

     Nine Months
Ended September 30,
        
      2012      2013      % Change  
     (in thousands)         

General and administrative

   $ 10,148       $ 13,798         36.0

General and administrative expenses increased $3.7 million, or 36%. The increase was driven primarily by a $3.0 million increase in employee compensation costs due to an increase in average headcount from 37 employees to 50 employees and an increase of $2.3 million in infrastructure expenses as we expanded our offices and support systems. These increases were partially offset by a $2.0 million decrease in legal expenses relating to the Oracle litigation, as the expert discovery phase of the Oracle litigation ended in June 2012.

Comparison of years ended 2010, 2011 and 2012

Revenues

 

     Year Ended December 31,     

2010 to 2011
% Change

   

2011 to 2012
% Change

 
      2010      2011      2012       
     (in thousands)               

Revenues

   $ 25,331       $ 33,376       $ 43,574         31.8     30.6

2012 compared to 2011.    Revenues increased $10.2 million, or 31%, in 2012. The increase was primarily driven by an increase in the number of clients from over 310 to over 400.

2011 compared to 2010.    Revenues increased $8.0 million, or 32%, in 2011. The increase was primarily driven by an increase in the number of clients from over 280 to over 310, and a 20% increase in average revenues recognized per client.

 

 

 

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Cost of revenues and gross profit

 

     Year Ended December 31,    

2010 to 2011
% Change

   

2011 to 2012
% Change

 
      2010     2011     2012      
     (in thousands)              

Cost of revenues

   $ 18,015      $ 20,040      $ 24,216        11.2     20.8

Gross profit

   $ 7,316      $ 13,336      $ 19,358        82.3     45.2

Gross margin

     28.9     40.0     44.4    

2012 compared to 2011.    Total cost of revenues increased $4.2 million, or 21%, in 2012. This increase was primarily due to a 22% increase in headcount from 106 employees to 129 employees and a $1.2 million increase in contract labor. The increase in average employee headcount and contract labor was primarily to support the increase in the number of clients.

Gross margin increased by approximately four percentage points from 2011 to 2012 as large portions of our headcount and facilities costs were fixed and did not increase in line with our revenues.

2011 compared to 2010.    Total cost of revenues increased $2.0 million, or 11%, in 2011. This increase was primarily due to an increase in employee compensation of $899,000 as a result of an increase in average headcount and a $787,000 increase in contract labor. The increase in average employee headcount and contract labor was primarily to support the increase in the number of clients.

Gross margin increased by approximately 11 percentage points from 2010 to 2011 as large portions of our headcount and facilities costs were fixed and did not increase in line with our revenues.

Sales and marketing

 

     Year Ended December 31,     

2010 to 2011
% Change

   

2011 to 2012
% Change

 
      2010      2011      2012       
     (in thousands)               

Sales and marketing

   $ 9,005       $ 11,465       $ 14,802         27.3     29.1

2012 compared to 2011.    Sales and marketing expenses increased $3.3 million, or 29%, in 2012. This increase was primarily due to an increase of $2.1 million in employee compensation costs driven by a 28% increase in average headcount from 40 employees to 51 employees as we continued to expand our sale efforts both domestically and overseas, a $509,000 increase in promotional and advertising costs, and a $539,000 increase in recruitment and travel-related costs.

2011 compared to 2010.    Sales and marketing expenses increased $2.5 million, or 27%, in 2011. This increase was primarily due to an increase of $2.0 million in employee compensation costs driven by a 25% increase in average headcount from 32 employees to 40 employees, as we continued to expand our sale efforts both domestically and overseas, and increases in promotional, advertising, recruitment and travel-related costs.

General and administrative

 

     Year Ended December 31,     

2010 to 2011
% Change

   

2011 to 2012
% Change

 
      2010      2011      2012       
     (in thousands)               

General and administrative

   $ 8,534       $ 12,484       $ 13,568         46.3     8.7

 

 

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2012 compared to 2011.    General and administrative expenses increased $1.1 million, or 9%, in 2012. This increase was driven by an increase of $1.4 million in employee compensation costs as a result of a 36% increase in average headcount from 28 employees to 38 employees, an increase of $536,000 in outside audit and other professional services, and an increase of $455,000 in sales tax expense as we expanded our business into other states. This increase was partially offset by a decrease of $1.7 million in legal fees relating to the Oracle litigation due to the discovery phase of the Oracle complaint that ended in June 2012.

2011 compared to 2010.    General and administrative expenses increased $4.0 million, or 46%, in 2011. This increase was primarily driven by an increase of $2.0 million in legal fees associated with the Oracle litigation, and to a lesser extent, an increase of $1.3 million in employee compensation costs due to an 8% increase in average headcount from 26 employees to 28 employees as we increased our investment in support functions and an increase of $430,000 in other legal fees.

Change in fair value of warrant liability

 

     Year Ended December 31,  
      2010      2011     2012  
     (in thousands)  

Change in fair value of warrant liability

   $ 2,440       $ (1,179   $ —     

In connection with the issuance of a promissory note, we issued warrants to purchase shares of our common stock with reset or down-round provisions. Changes in the fair value of the warrants are marked-to-market at each reporting period and recognized as a change in fair value of warrant liability expense in the consolidated statements of operations. Consequently, we recognized income of $2.4 million and an expense of $1.2 million for the years ended December 31, 2010 and 2011, respectively. On March 17, 2011, the above described warrants were exercised in full, and as a result, we did not recognize any warrant liability expense in 2012.

 

 

 

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Quarterly results of operations data

The following tables set forth selected unaudited quarterly consolidated statements of operations data for each of the last seven fiscal quarters. The information for each of these quarters has been prepared on the same basis as the audited annual consolidated financial statements included elsewhere in this prospectus and, in the opinion of management, includes all adjustments, which include only normal recurring adjustments, necessary for the fair presentation of the results of operations for these periods in accordance with generally accepted accounting principles in the United States. This data should be read in conjunction with our audited consolidated financial statements and related notes included elsewhere in this prospectus. These unaudited quarterly operating results are not necessarily indicative of our operating results for a full year or any future period.

 

     Three Months Ended  
      Mar. 31,
2012
    Jun. 30,
2012
    Sep. 30,
2012
    Dec. 31,
2012
    Mar. 31,
2013
    Jun. 30,
2013
    Sep. 30,
2013
 
     (in thousands)  

Revenues, net

   $ 9,983      $ 10,630      $ 11,296      $ 11,665      $ 13,137      $ 14,874      $ 15,789   

Cost of revenues

     5,849        6,258        5,842        6,267        6,616        7,065        7,839   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

     4,134        4,372        5,454        5,398        6,521        7,809        7,950   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating expenses:

              

Sales and marketing

     3,447        3,802        3,226        4,327        4,045        5,040        5,570   

General and administrative

     3,634        3,598        2,916        3,420        4,228        4,376        5,194   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

     7,081        7,400        6,142        7,747        8,273        9,416        10,764   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Operating loss

     (2,947     (3,028     (688     (2,349     (1,752     (1,607     (2,814

Interest expense and other

     (57     78        (133     (397     (156     (278     (138
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Loss before income tax expense

     (3,004     (2,950     (821     (2,746     (1,908     (1,885     (2,952

Income taxes

     123        71        84        84        109        125        144   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

   $ (3,127   $ (3,021   $ (905   $ (2,830   $ (2,017   $ (2,010   $ (3,096
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Quarterly trends

Our quarterly revenues increased sequentially for all periods presented primarily due to increases in the number of clients. Historically there has been no discernible seasonality in our revenues. Because we recognize revenues ratably over the non-cancellable support period of the relevant contract, downturns or upturns in sales are not immediately reflected in full in our operating results.

Total costs and expenses generally increased sequentially, primarily due to the addition of personnel in connection with the expansion of our business, with the exception of the quarter ended September 30, 2012. In that quarter, we implemented cost containment measures that reduced our overall expenses. We have experienced some seasonality in our sales and marketing expenses as commission expenses have historically peaked in the second and fourth quarters, coinciding with peaks in our new client invoicing activity.

General and administrative expenses are impacted by the ongoing expenses of the Oracle litigation. We experienced an increase in these legal expenses during the first half of 2012 in connection with the conclusion of the discovery phase of the litigation. Other general and administrative non-payroll costs also increased over the periods presented due to overall general support for the growth of the company across all areas.

Our quarterly operating results may fluctuate due to various factors affecting our performance. As noted above, we recognize revenues from subscription fees ratably over the non-cancellable term of the

 

 

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contract. Therefore, changes in our sales activity in the near term may not have as large an impact on our immediate revenues compared to revenues recognized over a longer period of time. Most of our expenses are recorded as period costs and thus factors affecting our cost structure may be reflected in our financial results sooner than changes to our invoicing activity.

Liquidity and capital resources

As of September 30, 2013, our principal sources of liquidity were cash and cash equivalents totaling $13.0 million, which were held for working capital purposes. Our cash and cash equivalents are comprised of highly liquid investments with an original maturity of three months or less.

Since our inception, we financed our operations primarily through private sales of equity securities, client prepayments, lines of credit, note payable and capital lease obligations. We believe our existing cash and cash equivalents and additional available borrowings, and availability under our line of credit, which was increased to $15 million in September 2013 ($4.1 million outstanding as of September 30, 2013), will be sufficient to meet our working capital and capital expenditure needs for at least the next 12 months. Our future capital requirements will depend on many factors including our growth rate, renewal rates, the timing and extent of spending to support development efforts, the expansion of sales and marketing activities, the introduction of new and enhanced services offerings, the continuing market acceptance of our services and resolution of the lawsuit brought by Oracle. We may in the future enter into arrangements to acquire or invest in complementary businesses, services and technologies, and intellectual property rights. We may be required to seek additional equity or debt financing. In the event that additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all. If we are unable to raise additional capital when desired, our business, operating results and financial condition could be adversely affected.

As of September 30, 2013, we had a note payable balance of $2.5 million with monthly payments scheduled through 2016 and a line of credit balance of $4.1 million with a maturity date in May 2016. Under the terms of the note and line of credit, there is a cross-default provision, such that an event of default under the terms of one would automatically trigger an event of default under the other. An event of default would occur if a “material adverse change” were considered “reasonably likely” to occur. Such a material adverse change could occur if, for example, we experienced a material reduction in client sales as a result of an adverse development in our litigation with Oracle or, pursuant to the terms of the note and line of credit, a judgment were rendered against us in an amount of $50,000 or more. If such an event of default were to occur, our lender could demand accelerated repayment of principal and accrued interest under the note and line of credit.

Our foreign subsidiaries and branches are dependent on our U.S.-based parent for continued funding. We do not intend to repatriate any amounts that have been invested overseas back to the U.S.-based parent. Should any funds from our foreign subsidiaries be repatriated in the future, we would need to accrue and pay taxes on the amounts repatriated which could adversely impact our liquidity. As of September 30, 2013, we had cash and cash equivalents of $1.4 million in our foreign subsidiaries.

Operating activities

For the nine months ended September 30, 2013, cash flows provided by operating activities was $9.4 million. The positive cash flows resulted primarily from an increase of $14.6 million, which consists of an increase in deferred revenues of $7.6 million, a decrease in accounts receivable of $5.1 million, and a net decrease in other working capital of $1.9 million partially offset by a net loss of $5.2 million, which is the $7.1 net loss less non-cash expenses of $1.9 million.

 

 

 

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For the year ended December 31, 2012, cash flows provided by operating activities was $2.0 million. The positive cash flows resulted primarily from an increase in deferred revenues of $16.5 million, non-cash expenses of $2.3 million, and a net decrease in other working capital amounts of $777,000, partially offset by an increase in accounts receivable of $7.7 million and our net loss of $9.9 million.

For the nine months ended September 30, 2012, cash flows used in operating activities was $822,000. The cash used primarily related to our net loss of $7.1 million and a net increase in other working capital amounts of $251,000, partially offset by a decrease in accounts receivable of $2.8 million, non-cash expenses of $1.8 million and an increase in deferred revenues of $1.9 million.

For the year ended December 31, 2011, cash flows used in operating activities was $1.3 million. The cash used primarily related to our net loss of $12.2 million and an increase in accounts receivable of $5.7 million, partially offset by an increase in deferred revenues of $8.9 million, non-cash expenses of $3.3 million and a net decrease in other working capital amounts of $4.5 million.

For the year ended December 31, 2010, cash flows used in operating activities was $7.5 million. The cash used primarily related to our net loss of $8.0 million, non-cash income of $2.4 million related to the change in the value of a warrant liability and an increase in accounts receivables of $1.4 million, partially offset by an increase in deferred revenues of $2.5 million, non-cash expenses of $1.6 million and a net decrease in other working capital amounts of $286,000.

Investing activities

Cash used in investing activities for the nine months ended September 30, 2012 and 2013 was $286,000 and $1.1 million, respectively, and $461,000, $295,000 and $314,000 for the years ended December 31, 2010, 2011 and 2012, respectively. The increases were driven by additional capital expenditures as we continued to invest in our business infrastructure.

Financing activities

For the nine months ended September 30, 2013, financing activities used $1.8 million in cash and cash equivalents as a result of $1.9 million in net repayments on line of credit, and $583,000 and $231,000 in principal payments on our outstanding note payable and capital leases, respectively, partially offset by $983,000 in proceeds from our note payable, as amended.

For the year ended December 31, 2012, financing activities provided $2.0 million in proceeds as a result of $4.0 million received from a line of credit, partially offset by $1.4 million of repayments of note payable and $529,000 in principal payments on our outstanding capital leases.

For the nine months ended September 30, 2012, financing activities provided $609,000 in proceeds as a result of $2.0 million drawn on a line of credit, partially offset by $1.0 million in principal payments on a note payable and $424,000 in principal payments on outstanding capital leases.

For the year ended December 31, 2011, financing activities provided $3.4 million in proceeds as a result of $3.5 million received from the issuance of a note payable and $5.4 million received from a line of credit, partially offset by repayments of $5.0 million on a line of credit and $487,000 in principal payments on our outstanding capital leases.

For the year ended December 31, 2010, financing activities provided $1.3 million in proceeds as a result of $2.0 million received from a line of credit, partially offset by repayments of $663,000 on a line of credit and capital leases.

 

 

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Contractual obligations and commitments

Our principal commitments primarily consist of obligations under a line of credit, note payable, leases for office space and equipment financed through capital leases. As of December 31, 2012, the future non-cancellable minimum lease payments under these obligations were as follows:

 

     Payments Due By Period  
      Total      Less than
1 year
     1 – 3 years      More than 3  

Line of credit(1)(3)

   $ 6,000,000       $ —         $ 6,000,000       $ —     

Note payable(2)(3)

     2,099,999         700,000         1,399,999         —     

Interest

     765,090         255,078         510,012         —     

Capital lease obligations(4)

     440,128         295,764         144,364         —     

Operating lease obligations

     2,857,351         706,372         1,417,406         733,573   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

   $ 12,162,568       $ 1,957,214       $ 9,471,781       $ 733,573   

 

(1)   The line of credit is assumed paid on maturity, May 10, 2016, based on current contractual terms. Interest on the line is based on the bank’s prime rate as defined (3.25% + 1%); (3.25% + 0.75% since May 2013).
(2)   The note payable was paid down in $116,667 per month through a modification in May 2013. Principal payments then restart in December 2013 based on current contractual terms. Interest on the note is the bank’s prime rate as defined (3.25% + 2%) into May 2013; (3.25% +1% thereafter).
(3)   The note payable and line of credit have contractual maturity dates that extend to 2016. Under the terms of the note and line of credit an event of default would occur if a “material adverse change” were considered “reasonably likely” to occur. Such a material adverse change could occur if, for example, we experienced a material reduction in client sales as a result of an adverse development in our litigation with Oracle or, pursuant to the terms of the note and line of credit, a judgment were rendered against us in an amount of $50,000 or more. If such an event of default were to occur, our lender could demand accelerated payment of principal and accrued interest under the note and line of credit. As a result, these loans are classified in the financial statements as current.
(4)   Includes gross amounts of payments of leased assets.

Off-balance sheet arrangements

During the nine months ended September 30, 2012 and 2013 and the years ended December 31, 2010, 2011 and 2012, we did not have any relationships with unconsolidated organizations or financial partnerships, such as structured finance or special purpose entities, that would have been established for the purpose of facilitating off-balance sheet arrangements.

QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK

Foreign currency exchange risk

We have foreign currency risks related to our revenues and operating expenses denominated in currencies other than the U.S. dollar, primarily the Euro, British Pound Sterling, Brazilian Real and Australian dollar. We generated approximately 89%, 87% and 83% of our revenues in the United States and approximately 11%, 13% and 17% of our revenues from our international business for the years ended December 31, 2010, 2011 and 2012, respectively. Decreases in the relative value of the U.S. dollar to other currencies may negatively affect our revenues and other operating results as expressed in U.S. dollars.

 

 

 

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We have experienced and will continue to experience fluctuations in our net loss as a result of transaction gains or losses related to revaluing certain current asset and current liability balances, including intercompany receivables and payables, that are denominated in currencies other than the functional currency of the entities in which they are recorded. While we have not engaged in the hedging of our foreign currency transactions to date, we are evaluating the costs and benefits of initiating such a program and may in the future hedge selected significant transactions denominated in currencies other than the U.S. dollar.

Interest rate sensitivity

We hold cash and cash equivalents for working capital purposes. We do not have material exposure to market risk with respect to investments, as any investments we enter into are primarily highly liquid investments.

We have a line of credit and a note payable totaling approximately $8.1 million as of December 31, 2012. The interest rate associated with the line of credit and note payable is at prime rate plus one percent, and prime rate plus two percent, respectively. Consequently a one percent increase in the prime rate would have an impact on our operating results; however, the impact would not be material. A 10% increase or decrease in interest rates would not result in a material change in either our obligations under this facility, note payable or in the returns on our cash and cash equivalents.

Inflation risk

We do not believe that inflation currently has a material effect on our business.

Critical accounting policies and significant judgments and estimates

Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, as well as the reported revenues and expenses during the reporting periods. These items are monitored and analyzed by us for changes in facts and circumstances, and material changes in these estimates could occur in the future. We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Changes in estimates are reflected in reported results for the period in which they become known. Actual results may differ from these estimates under different assumptions or conditions.

We believe that of our significant accounting policies, which are described in note 3 to our consolidated financial statements, the following accounting policies involve a greater degree of judgment and complexity. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our consolidated financial condition and results of operations.

Revenue recognition

We recognize our support revenues provided on third party software in accordance with ASC 605, Revenue Recognition, and SEC Staff Accounting Bulletin (SAB) 104, Revenue Recognition, except in limited

instances when software provided by us that is more than incidental to the support is also supplied. We use

 

 

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contractual arrangements to document our understanding of our support arrangements. In very limited instances, professional (consulting) services are provided; however, revenues from this source have been minimal to date. We recognize revenues when all of the following four conditions are met:

 

  1.   Persuasive evidence of an arrangement exists. We consider an agreement signed by a customer and us to be persuasive evidence of an arrangement. Support renewals are provided for in the original contract; any changes are evidenced by an amendment and/or customer purchase order.

 

  2.   Delivery has occurred. We consider delivery to have occurred over the contractual term when support service is available to the customer in the manner prescribed in the contractual arrangement, and when there is no further additional performance or delivery obligations.

 

  3.   Fee is fixed or determinable. Contractual arrangements specify a fee that is fixed or determinable.

 

  4.   Collection is reasonably assured. Collection is deemed probable if we expect that the customer will be able to pay amounts under the arrangement as payments become due. Previous uncollectable receivables have not had a material impact on the financial statements for the periods presented.

Support Services Revenues—Substantially all revenues are derived from support services provided on third party software. Revenues from support service agreements are recognized ratably on a straight line basis over the service period. Pricing for support services is generally established on a per-customer basis as set forth in the arrangements. Our current standard contract generally contains non-cancellable periods of one to three years. However, some of our customers have termination privileges that are 90 days or less. We record accounts receivable for agreements where amounts due from customers are contractually required and nonrefundable. Other amounts billed in advance have been netted against the related deferred revenues.

In certain arrangements, we have multiple element arrangements where different support services are delivered on different software products. In such cases and in accordance with ASC 605-25, Multiple Element Arrangements, we allocate sales consideration to each unit of accounting based on best estimated selling price (BESP) at the inception of the arrangement. We establish BESP primarily by consistently pricing our arrangements following our internal pricing policy of quoting the customers a 50% discount to their current annual support fees they would otherwise pay enterprise software vendors. Although the revenue impact of allocating sales consideration based on relative selling price has not been material to date, we continue to assess the impact of BESP on each new arrangement.

In a limited number of arrangements, we also deliver a time-based software license to enable payroll tax regulatory information to be available to certain customers. The time period of this license and the support term are the same, and when support services are terminated, the license is terminated. This software is considered more than incidental to the services for these arrangements. We apply the provisions of ASC 985-605 to these deliverables and the relative fair value of the consideration is recognized ratably over the term of the services.

Professional Services Revenues—We also occasionally recognize revenues from consulting services, generally when services are performed or in certain circumstances as milestones are achieved. Professional services revenues have been minimal to date.

Sales Taxes—Revenues generally include any taxes recorded from foreign customers and subsequently remitted to governmental authorities in those foreign jurisdictions, and amounted to $0 and $182,000 in 2011 and 2012, respectively. There were no taxes billed to foreign customers in 2010. Domestic sales taxes are not billed to customers, and have been included in general administrative costs.

 

 

 

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Deferred Revenues—We expect to recognize all revenues related to short term deferred revenues for support services agreements in existence as of each balance sheet date during the following twelve months. We expect to recognize all revenues related to deferred revenues, net of current portion, for non-cancellable support services agreements in existence as of December 31, 2012 in 2014, 2015, and 2016.

Risks and uncertainties

Inherent in our business are various risks and uncertainties, including our limited operating history in a rapidly changing industry. These risks include our ability to manage our rapid growth and our ability to attract new customers and expand sales to existing customers, as well as other risks and uncertainties. In the event that we do not successfully implement our business plan, certain assets may not be recoverable, certain liabilities may not be paid and investments in our capital stock may not be recoverable. Our success depends upon the acceptance of our expertise in providing services, development of sales and distribution channels, and our ability to generate significant revenues from the use of this expertise. We are also a party to litigation brought by Oracle Corporation (see “—Factors Affecting Our Performance—Litigation”).

Legal costs

Legal and litigation costs are expensed as incurred.

Income taxes

We account for income taxes under the asset and liability method. Under this method, deferred tax assets and liabilities are determined based on differences between financial reporting and tax bases of assets and liabilities and are measured using enacted tax rates and laws that are expected to be in effect when the differences are expected to be recovered or settled. Realization of deferred tax assets is dependent upon future taxable income. A valuation allowance is recognized if it is more likely than not that some portion, or all of a deferred tax asset will not be realized based on the weight of available evidence, including expected future earnings.

We recognize uncertain tax positions in our financial statements when we conclude that a tax position is more likely than not to be sustained upon examination based solely on its technical merits. Only after a tax position passes the first step of recognition will measurement be required. Under the measurement step, the tax benefit is measured as the largest amount of benefit that is more likely than not to be realized upon effective settlement. This is determined on a cumulative probability basis. The full impact of any change in recognition or measurement is reflected in the period in which such change occurs.

We elect to accrue any interest or penalties related to income taxes as part of our income tax expense.

Stock-based compensation

All share and per share information herein reflects the 15:1 stock split effective August 1, 2012.

All stock-based payments to employees and to non-employee directors for their services as directors, including grants of restricted stock and stock options, are measured at fair value on the grant date and recognized in the consolidated statements of operations as compensation or other expense over the relevant service period.

Stock-based payments to non-employees who are not directors are recognized as an expense over the period of performance. Such payments are measured at fair value at the earlier of the date a performance commitment is reached or the date performance is completed. In addition, for awards to non-employees that vest immediately and are non-forfeitable, the measurement date is the date the award is issued.

 

 

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All of the stock-based awards made under our 2007 Stock Plan have been for Class B common stock. All of the stock-based awards made under our 2013 Equity Incentive Plan have been for Class A common stock. We expect that all stock-based awards made after the date of our initial public offering will be for Class A common stock. All references to common stock in this “Stock-based compensation” section are to our Class A common stock and Class B common stock, as applicable.

Key assumptions.    Our Black-Scholes-Merton option-pricing model requires the input of highly subjective assumptions, including the fair value of the underlying common stock, the expected volatility of the price of our common stock, the expected term of the option, risk-free interest rates and the expected dividend yield of our common stock. These estimates involve inherent uncertainties and the application of management’s judgment. If factors change and different assumptions are used, our stock-based compensation expense could be materially different in the future. These assumptions are estimated as follows:

 

Ø  

Fair value of our common stock—Because our stock was not publicly traded prior to our initial public offering, we estimated the fair value of our common stock, as discussed in “Common stock valuations” below. Upon the completion of our initial public offering, our common stock will be valued by reference to the publicly-traded price of our Class A common stock.

 

Ø  

Expected volatility—As we do not have a significant trading history for our common stock, the expected stock price volatility for our common stock was estimated by taking the average historic price volatility for industry peers based on daily price observations for common stock values over a period equivalent to the expected term of our stock option grants. We did not rely on implied volatilities of traded options in our industry peers’ common stock because the volume of activity was relatively low. We intend to continue to consistently apply this process using the same or similar public companies until a sufficient amount of historical information regarding the volatility of our own common stock share price becomes available.

 

Ø  

Expected term—The expected term represents the period that our stock-based awards are expected to be outstanding. It is based on the “simplified method” for developing the estimate of the expected life of a “plain vanilla” stock option. Under this approach, the expected term is presumed to be the midpoint between the average vesting date and the end of the contractual term for each vesting tranche. We intend to continue to apply this process until a sufficient amount of historical exercise activity is available to be able to reliably estimate the expected term.

 

Ø  

Risk-free interest rate—The risk-free interest rate is based on the yields of U.S. Treasury securities with maturities similar to the expected term of the options for each option group.

 

Ø  

Dividend yield—We have never declared or paid any cash dividends and do not presently plan to pay cash dividends in the foreseeable future. Consequently, we used an expected dividend yield of zero.

The following table summarizes the assumptions relating to our stock options as follows:

 

     Year Ended December 31,     Nine Months Ended
September 30,
 
     2010     2011     2012     2012     2013  

Expected life (in years)

     6.0        6.0        6.0        6.0        6.0   

Expected volatility

     49.98     49.00     50.00     50.00     49.00

Dividend yield

     0     0     0     0     0

Risk-free interest rate

     2.62     3.21     1.17     1.15     1.12

Forfeiture rate

     21.00     6.84     7.20     7.20     6.27

Weighted average fair value of common stock

   $ 0.13      $ 0.14      $ 0.29      $ 0.29      $ 0.69   

In addition to the assumptions used in the Black-Scholes-Merton option-pricing model, the amount of stock option expense we recognize in our consolidated statements of operations includes an estimate of

 

 

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stock option forfeitures. We estimate our forfeiture rate based on an analysis of our actual forfeitures and will continue to evaluate the appropriateness of the forfeiture rate based on actual forfeiture experience, analysis of employee turnover and other factors. Changes in the estimated forfeiture rate can have a significant impact on our stock-based compensation expense as the cumulative effect of adjusting the rate is recognized in the period the forfeiture estimate is changed. If a revised forfeiture rate is higher than the previously estimated forfeiture rate, an adjustment is made that will result in a decrease to the stock-based compensation expense recognized in the financial statements. If a revised forfeiture rate is lower than the previously estimated forfeiture rate, an adjustment is made that will result in an increase to the stock-based compensation expense recognized in our financial statements.

Common stock valuations.    The fair value of the common stock underlying our stock options was determined by our board of directors, which intended all options granted to be exercisable at a price per share not less than the per share fair value of our common stock underlying those options on the date of grant. The valuations of our common stock were determined in accordance with the guidelines outlined in the American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-Company Equity Securities Issued as Compensation. The assumptions we used in the valuation model are based on future expectations combined with management judgment. In the absence of a public trading market, our board of directors, with input from management, exercised significant judgment and considered numerous objective and subjective factors to determine the fair value of our common stock as of the date of each option grant, including the following factors:

 

Ø  

contemporaneous valuations performed by unrelated third-party specialists;

 

Ø  

the prices, rights, preferences and privileges of our convertible preferred stock relative to those of our common stock;

 

Ø  

lack of marketability of our common stock;

 

Ø  

our actual operating and financial performance;

 

Ø  

current business conditions and projections;

 

Ø  

hiring of key personnel and the experience of our management;

 

Ø  

the history of the company and the introduction of new services;

 

Ø  

our stage of development;

 

Ø  

the price paid and implied valuation multiples in the acquisitions of controlling interests of comparable companies;

 

Ø  

illiquidity of share-based awards involving securities in a private company;

 

Ø  

the market performance of comparable publicly traded companies;

 

Ø  

the Oracle litigation;

 

Ø  

the U.S. and global capital market conditions; and

 

Ø  

likelihood of achieving a liquidity event, such as an initial public offering or a merger or acquisition of our company given prevailing market conditions.

In valuing our common stock, our board of directors previously determined the equity value of our business generally using the income approach and the market comparable approach valuation methods. In August 2013, we adopted the Probability Weighted Expected Return Method (PWERM) given the accelerated rate at which we were approaching a potential liquidity event, since first considering this at the end of June, 2013. The PWERM was determined to be a more appropriate allocation method for

 

 

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valuing our common stock at this point given our recent decision to pursue a public equity financing; as a result, we got retrospective valuations at March 31st and June 30th at this time as well.

The income approach estimates the enterprise value of a company based on the present value of future estimated cash flows that a company will generate. These future cash flows are discounted to their present values using a discount rate derived from an analysis of the cost of capital of comparable publicly traded companies in our industry or similar lines of business as of each valuation date and is adjusted to reflect the risks inherent in achieving our projected cash flows. The discounted cash flow analysis is comprised of the sum of the present value of the projected free cash flows and a residual value for the period after the available projections.

The guideline public company method of the market comparable approach estimates the enterprise value of a company by applying market multiples of our guideline companies to the appropriate metrics of the business to derive an implied value. From the comparable companies, representative market multiples are determined which are then applied to the subject company’s operating results to estimate the enterprise value of the subject company. In our valuations, comparable companies multiples were determined using a ratio of the market value of enterprise value to revenues. To determine our peer group of companies under the Guideline Public Company method, we separately considered software-as-a-service (SaaS) companies and IT consulting companies with recurring revenues. Combined we feel this gave us a representation closest to our business model, which is a subscription model involving services. While we believe that this group of comparable companies was appropriate, investors may not view this group of companies as similar enough to us. Therefore had a different set of peer companies been used, a different valuation may have resulted.

Prior to 2013, within the market comparable approach method, we also considered the Guideline Mergers & Acquisitions (M&A) method. In this case, as our comparable companies, we used M&A transactions where the seller was an IT company with reoccurring revenues or a SaaS company with a similar business description to ourselves. We included transactions that occurred within three years of our Valuation Date. From the price paid in these acquisitions, and the reported financial results of the acquired companies, a representative valuation multiple is determined which is applied to the subject company’s operating results to estimate the value of the subject company. In our valuations, the multiple of the comparable companies was determined using a ratio of the market value of invested capital less cash to the last twelve month revenues.

For the 2013 valuation dates, we utilized the guideline public company method to determine our aggregate equity value. For the March 31, 2013 to August 31, 2013 valuation dates, we utilized the guideline public company method and the guideline transaction method of the market approach to determine our aggregate equity value. We then allocated the aggregate equity value to each of our classes of stock in order to determine the amount allocable to common equity. For the valuation dates prior to March 31, 2013, the Option-Pricing Method (OPM) was utilized as the primary allocation methodology. For the March 31, 2013 valuation date and all subsequent valuations, we utilized the PWERM as the primary allocation methodology. See below for a description of each allocation methodology.

The OPM values each equity class by creating a series of call options on our equity value, with exercise prices based on the liquidation preferences, participation rights, and strike prices of the preferred and common stockholders. The OPM assumes that a company’s exit scenarios follow a lognormal distribution in terms of enterprise value and probabilities. This method is generally preferred when future outcomes are difficult to predict and dissolution or liquidation is not imminent.

Under the PWERM, the value of equity is estimated based on analyses of future values for the enterprise assuming various discrete future outcomes. Share value is based on the probability-weighted present

 

 

 

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value of the expected future returns to the equity investor considering the likely future scenarios available to the enterprise, and the rights and preferences of each share class.

Use of the OPM or PWERM results in a value of the common stock on a marketable basis. A discount for lack of marketability (DLOM) is then applied to arrive at the fair value of the common stock. Application of a DLOM is based on the theory that a holder of private company stock has limited opportunities to sell the stock, and therefore would incur additional economic costs in terms of time and effort to find buyers. In order to determine an appropriate DLOM, empirical evidence and analytical models are utilized to support the selected DLOM. Empirical evidence is based on studies of private companies with similar operating characteristics to ours. Analytical models utilize variations of the Black-Scholes-Merton equation to calculate implied DLOMs based on term, volatility, risk free rate and dividend yield.

In some cases, we considered the amount of time between the valuation date and the grant date to determine whether to use the latest common stock valuation determined pursuant to one of the methods described above or a straight-line calculation between the two valuation dates. This determination included an evaluation of whether the subsequent valuation report had used any significant change in valuation indicators that had occurred between the previous valuation and the grant date.

We granted stock options with the following exercise prices between January 1, 2012 and the date of this prospectus:

 

Option Grant Date    Number of
Shares
Underlying
Options
     Exercise
Price Per
Share
     Common Stock
Fair Value Per
Share
 

May-12

     9,339,915       $ 0.286       $ 0.286   

Jun-12

     1,537,500         0.286         0.286   

Mar-13

     1,418,250         0.310         0.557   

Apr-13

     1,187,000         0.310         0.732   

Jun-13

     727,000         0.310         0.867   

Oct-13

     2,022,250         1.100         1.100   

Dec-13

     278,250         1.150         1.150   

Jan-14

     3,115,167       $ 1.200       $ 1.200   

The aggregate intrinsic value of vested and unvested stock options as of December 12, 2013, based on an initial public offering price of $             per share, which is the midpoint of the estimated price range set forth on the cover page of this prospectus, was $             million and $             million, respectively.

The following discussion relates primarily to our determination of the fair value per share of our common stock for purposes of calculating share-based compensation costs. No single event caused the valuation of our common stock to increase or decrease through January 2014. Instead, a combination of the factors described below in each period led to the changes in the fair value of our common stock. Notwithstanding the fair value reassessments described below, we believe we applied a reasonable valuation methodology to determine the stock option exercise prices on the respective stock option grant dates.

May and June 2012.    On May 7 and June 27, 2012, we granted stock options with exercise prices of $0.286 - $0.310 per share. During this period, the financial markets were experiencing volatility and we were experiencing modest revenue growth, generating $10.6 million in revenues for the quarter ending June 30, 2012 as compared to $9.9 million for the quarter ended March 31, 2012. Our board of directors considered our recent performance, our latest forecast and general market conditions to help determine the value of our

 

 

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common stock and considered a contemporaneous third-party valuation of our common stock as of March 31, 2012 that was unchanged at $0.29 per share from the previous report on October 31, 2011. It was prepared using a combination of two market approaches and an income approach equally. The valuation also considered the impact of the Oracle lawsuit that was in the discovery phase. The discount rate applied to our cash flows was 23% and our common stock value reflected a DLOM of 28%. Based on the factors noted above and the valuation, the board of directors determined that the fair value of our common stock was $0.286 per share on that date and we granted option awards in May and June 2012 with exercise prices of $0.286-$0.310 per share and similarly, for financial reporting purposes, determined the fair value of our common stock for option awards granted in May and June 2012 to be $0.286 per share.

March, April and June 2013.    On March 1, April 19, and June 7, 2013, we granted stock options with an exercise price of $0.31 per share. During this period, while the financial markets were showing strength, we were experiencing modest revenue growth, and we had lowered our internal forecasts for 2013. We generated $13.1 million in revenues for the quarter ending March 31, 2013 as compared to $12.0 million for the quarter ended December 31, 2012. The quarter ended in June showed late strength, but not at the time of these grants; revenues ended at $14.9 million. While the change in our outlook midyear was a leading factor in our decision to subsequently adopt the PWERM, as of these grant dates our board of directors considered our recent performance, our latest forecast, general market conditions impacting companies like us to help determine the value of our common stock and a contemporaneous third-party valuation of our common stock as of December 31, 2012.

This valuation was prepared using a combination of two market approaches and an income approach. The discount rate applied to our cash flows was 22% and our enterprise value reflected a DLOM of 27%. Based on the factors noted above and the valuation, the board of directors determined that the fair value of our common stock was $0.310 per share on these dates and we granted option awards in March, April and early June 2013 with exercise prices of $0.310 per share.

With the benefit of hindsight, in 2013 we adopted the PWERM given the accelerated rate at which we were approaching a potential liquidity event. In applying the PWERM on a retrospective basis, we assigned a 45% probability to an initial public offering, 30% probability to a merger and acquisition scenario and a 25% probability of dissolution at March 31, 2013 and a 60% probability to an initial public offering, 20% probability to a merger and acquisition scenario and a 20% probability of dissolution at June 30, 2013. We based this valuation on the market valuations of companies that had recently completed an initial public offering and indications of forward-looking revenue multiples for the comparable companies included in these third-party valuation reports, and we determined that revenue multiples of 3.5x to 4.0x applied to the fiscal 2014 and fiscal 2015 revenue forecasts were a reasonable estimation for an initial public offering. The guideline companies for the merger and acquisition scenario were largely seasoned public companies in the IT consulting area.

The discount rate applied to our cash flows was 25%, and our enterprise value reflected DLOM of 20% in March 2013, 15% in June 2013 and 10% in August 2013.

The March and June 2013 valuations were $0.680 and $0.930 respectively. Using the benefit of hindsight, we determined that the straight-line calculation would provide the most reasonable conclusion for the valuation of our common stock on the interim date between valuations because we did not identify any single event or series of events that occurred during the interim periods surrounding the two PWERM valuations at March and June 2013 that would have caused a material change in fair value. Based on this calculation we assessed the fair value of our common stock for awards granted March 1, 2013, April 19, 2013 and June 7, 2013 to be $0.557, $0.732 and $0.867 per share, respectively.

 

 

 

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October 2013.    On October 7, 2013, we granted stock options with an exercise price of $1.100 per share, based on the most recent third-party valuation of our common stock as of August 31, 2013 using the PWERM method. This valuation was prepared using a combination of two market approaches. In applying the PWERM as of August 31, 2013, we assigned a 70% probability to an initial public offering, 10% probability to a merger and acquisition scenario and a 20% probability of dissolution. We based this valuation on the market valuations of companies that had recently completed an initial public offering and indications of forward-looking revenue multiples for the comparable companies included in these third-party Valuation Reports, and we determined that revenue multiples of 3.5x – 4.0x applied to the fiscal 2014 and fiscal 2015 revenue forecasts were a reasonable estimation for an initial public offering. The guideline companies for the merger and acquisition scenario were largely seasoned public companies in the IT consulting area. The selection of the PWERM method is consistent with prior valuation of our common stock as of June 30, 2013.

During the period between the August 31 valuation and October 7, 2013, while the financial markets were showing strength, we were experiencing modest revenue growth. We generated $14.9 million in revenues for the quarter ending June 30, 2013, up from $13.1 million in the previous quarter, and we believed that the September quarter was expected to show similar growth, consistent with our internal forecasts. For the October 7 grant date, our board of directors considered our recent performance, general market conditions impacting companies like us and the current outstanding lawsuit with Oracle to help determine the value of our common stock along with the recent third-party valuation of our common stock. We did not identify any single event or series of events that occurred since the PWERM valuation at August 2013 that would have caused a material change in fair value. Accordingly, based on the factors noted above and the valuation, the board of directors determined that the fair value of our common stock was $1.100 per share on this date for the options awarded on October 7, 2013 with exercise prices of $1.100 per share.

December 2013.    On December 12, 2013, we granted stock options with an exercise price of $1.150 per share, based on the most recent third-party valuation of our common stock as of October 31, 2013 using the PWERM method. This valuation was prepared using a combination of two market approaches. In applying the PWERM as of October 31, 2013, we assigned a 70% probability to an initial public offering, 10% probability to a merger and acquisition scenario and a 20% probability of dissolution. We based this valuation on the market valuations of companies that had recently completed an initial public offering and indications of forward-looking revenue multiples for the comparable companies included in these third-party Valuation Reports, and we determined that revenue multiples of 3.5x – 4.0x applied to the fiscal 2014 and fiscal 2015 revenue forecasts were a reasonable estimation for an initial public offering. The guideline companies for the merger and acquisition scenario were largely seasoned public companies in the IT consulting area. The selection of the PWERM method is consistent with prior valuation of our common stock as of August 31, 2013.

During the period between the October 31, 2013, valuation and December 12, 2013, while the financial markets were showing strength, we were experiencing modest revenue growth. We generated $15.8 million in total revenues for the quarter ending September 30, 2013, up from $14.9 million in the previous quarter, and we believed that our fourth quarter would show similar growth, consistent with our internal forecasts. For the December 12 grant date, our board of directors considered our recent performance, general market conditions impacting companies like us and the current outstanding lawsuit with Oracle to help determine the value of our common stock along with the recent third-party valuation of our common stock. We did not identify any single event or series of events that occurred since the PWERM valuation at October 2013 that would have caused a material change in fair value. Accordingly, based on the factors noted above and the valuation, the board of directors determined that the fair value of our common stock was $1.150 per share on this date for the options awarded on December 12, 2013 with exercise prices of $1.150 per share.

 

 

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January 2014.    On January 24, 2014, we granted stock options with an exercise price of $1.200 per share, based on the most recent third-party valuation of our common stock as of December 31, 2013 using the PWERM method. This valuation was prepared using a combination of two market approaches. In applying the PWERM as of December 31, 2013, we assigned a 70% probability to an initial public offering, 10% probability to a merger and acquisition scenario and a 20% probability of dissolution. We based this valuation on the market valuations of companies that had recently completed an initial public offering and indications of forward-looking revenue multiples for the comparable companies included in these third-party Valuation Reports, and we determined that revenue multiples of 3.5x – 4.0x applied to the fiscal 2014 and fiscal 2015 revenue forecasts were a reasonable estimation for an initial public offering. The guideline companies for the merger and acquisition scenario were largely seasoned public companies in the IT consulting area. The selection of the PWERM method is consistent with prior valuation of our common stock as of October 31, 2013.

During the period between the December 31, 2013 valuation and January 24, 2014, while the financial markets were showing strength, we were experiencing modest revenue growth, and we believed that the subsequent period would show similar growth, consistent with our internal forecasts. For the January 24, 2014 grant date, our board of directors considered our recent performance, general market conditions impacting companies like us and the current outstanding lawsuit with Oracle to help determine the value of our common stock along with the recent third-party valuation of our common stock. We did not identify any single event or series of events that occurred since the PWERM valuation at December 31, 2013 that would have caused a material change in fair value. Accordingly, based on the factors noted above and the valuation, the board of directors determined that the fair value of our common stock was $1.200 per share on this date for the options awarded on January 24, 2014 with exercise prices of $1.200 per share.

RECENT ACCOUNTING PRONOUNCEMENTS

In May 2011, the Financial Accounting Standards Board (FASB) updated authoritative guidance to amend existing requirements for fair value measurements and disclosures. The guidance expands the disclosure requirements around fair value measurements categorized in Level 3 of the fair value hierarchy and requires disclosure of the level in the fair value hierarchy of items that are not measured at fair value but whose fair value must be disclosed. It also clarifies and expands upon existing requirements for fair value measurements of financial assets and liabilities as well as instruments classified in stockholders’ equity. This new guidance, effective in 2012, impacts how we report on fair value measurements only, and had no effect on our results of operations, financial position or liquidity upon our adoption in these financial statements.

In June 2011, the FASB updated guidance regarding the presentation of comprehensive income in interim and annual reporting of financial statements. The new guidance, effective in 2012, is intended to improve the comparability, consistency, and transparency of financial reporting and to increase the prominence of items reported in other comprehensive income by requiring components of other comprehensive income to be disclosed in either a single continuous statement of comprehensive income or in two separate but consecutive statements. Retrospective adoption of the new guidance in these financial statements affected presentation only, and had no effect on our results of operations, financial position or liquidity.

In February 2013, the FASB issued authoritative guidance that requires entities to disclose information about significant items reclassified, in their entirety, out of accumulated other comprehensive income (AOCI) either in the statement where net income (loss) is disclosed or in the notes to the financial statements. This guidance will be effective for our interim and annual Consolidated Financial Statements for fiscal 2013, and is not expected to have a material impact on our Consolidated Financial Statements upon implementation.

 

 

 

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In March 2013, the FASB issued authoritative guidance that resolves the diversity in practice relating to the release of the cumulative translation adjustment into net income (loss) when a parent either sells a part or all of its investment in a foreign entity or no longer holds a controlling financial interest in a subsidiary or group of assets that is a business within a foreign entity. In addition, the amendments in this guidance resolve the diversity in practice for the treatment of business combinations achieved in stages involving a foreign entity. This guidance will be effective for our interim and annual Consolidated Financial Statements for fiscal 2014. We will evaluate the impact upon the adoption of this guidance on our Consolidated Financial Statements.

In July 2013, the FASB issued authoritative guidance that resolves the diversity in practice relating to the presentation of unrecognized tax benefits when a net operating loss carryforward or similar tax loss or tax credit carryforward exists. The statement requires an unrecognized tax benefit to be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward or similar tax loss or tax credit carryforward. This guidance, which is effective for fiscal 2014, will not have an impact as we are currently presenting unrecognized tax benefits in this manner.

 

 

 

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Business

OVERVIEW

Rimini Street is the leading independent provider of enterprise software support, based on the number of clients supported. Our subscription-based services offer enterprise software licensees around the world a choice of maintenance and support programs with differentiated service and pricing compared to the maintenance and support services traditionally provided by enterprise software vendors for their software. Our maintenance and support services replace the vendor’s maintenance and support offering. Clients utilize our services to receive more responsive and comprehensive support, achieve substantial cost savings and extend the life of their existing software products. We believe our services enable our clients to improve productivity and compete more effectively by reallocating their IT budgets to new technology investments that provide greater strategic value. We achieved our leadership position through a commitment to exceptional client service and a focus on innovation that is manifested in our proprietary knowledge, software tools and processes.

The majority of enterprise software vendors license the rights for customers to use their software. Along with these software licenses, enterprise software vendors typically sell maintenance and support agreements, which generally include the right to receive product support services; software bug fixes; tax, legal and regulatory updates; software updates and new releases of the licensed products, in each case if and when made available. These maintenance and support agreements are typically purchased or renewed annually, and the annual support fees are approximately 20% of the total cost of the software license. Because enterprise software vendors have been the primary providers of these maintenance and support services, they have been able to control service levels and pricing, leaving licensees with little choice but to agree to the vendor terms or risk potential failure or tax, legal and regulatory non-compliance of mission-critical systems. As a result, the maintenance and support market has grown into one of the largest areas of global IT spend. According to the IDC report, Worldwide Software Maintenance 2012-2016 Forecast (doc # 235402, June 2012), total software maintenance revenue is expected to be $134 billion in 2013.

We believe the annual maintenance and support model as delivered by traditional enterprise software vendors such as Oracle and SAP does not meet the needs of many enterprise software licensees. According to a 2010 study published by research firm Computer Economics, 58% of Oracle customers (out of 109 organizations surveyed) were dissatisfied with the cost of their software vendor support and 42% were dissatisfied with the quality of their software vendor support. In addition to cost and quality dissatisfaction, customers of traditional software vendors are also burdened by the requirement that they implement costly upgrades to newer releases in order to continue receiving required maintenance and support services from the software vendor. Many of these licensees find that new releases of licensed products made available by the enterprise software vendors do not provide incremental value. Dissatisfaction with the high cost, poor quality and limited scope of support provided by traditional enterprise software vendors has created a significant market opportunity for a better alternative.

We founded our company to redefine enterprise software support. We are focused exclusively on providing our clients with innovative, award-winning support services that deliver exceptional client results coupled with significant savings in annual support fees and related costs. We provide our clients with 50% savings on their current annual support fees, enable them to avoid or defer costly, unwanted software upgrades and deliver a more comprehensive set of support services at no additional cost. Our average call response time for high priority client issues was less than five minutes during the 12 months ended September 30, 2013, which is significantly faster than the 30-minute response time that we

 

 

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guarantee in our Service Level Agreements (SLAs). We currently provide our support services for nine products including ERP, CRM industry-specific, business intelligence and database software provided by Oracle and SAP. We intend to expand our service offerings to support additional enterprise software products. In addition, we believe our expertise in software support will enable us to expand into two adjacent markets: support for SaaS applications and outsourced support services. While basic support is typically bundled into SaaS subscription fees, we do not believe this standard support will meet customer needs. We believe a market opportunity exists for independent premium support services to be sold to SaaS licensees. Evidence of this market opportunity can be found in the premium support services already being offered by certain SaaS vendors. In addition, we believe there are software vendors that are skilled at software development but lack expertise in support delivery and would consider leveraging our support expertise to provide a better support experience for their customers on an outsourced basis.

Over the past eight years, we have invested significant resources developing our proprietary knowledge, software tools and processes that have enabled our success. For example, since our inception, we have provided over 65,000 tax, legal and regulatory updates to our global client base. Our global tax, legal and regulatory compliance update service currently covers more than 70 countries and is based on a data capture and management process, software tools and ISO-certified processes that we believe provide us with a significant competitive advantage.

As of September 30, 2013, we supported more than 460 clients globally, including 49 of the Fortune 500 and 10 of the Fortune Global 100 across a broad range of industries. We define a client as a distinct entity, such as a company, an educational or government institution, or a business unit of a company, that purchases our services to support a specific product. For example, we count as two separate clients instances in which we provide support for two different products to the same entity. We market and sell our services through our direct sales force.

Our business has experienced rapid growth since it was founded in 2005. In addition, our subscription-based revenues provide a strong foundation for, and visibility into, future period results. We generated revenues of $31.9 million and $43.8 million for the nine-month periods ended September 30, 2012 and 2013, respectively, representing a year-over-year increase of 37% and revenues of $33.4 million and $43.6 million for the years ended December 31, 2011 and 2012, respectively, representing a year-over-year increase of 31%. We incurred net losses of $7.1 million for both nine-month periods ended September 30, 2012 and 2013 and net losses of $12.2 million and $9.9 million for the years ended December 31, 2011 and 2012, respectively. Foreign revenues, determined by the location of the client’s contracting entity as shown in our agreements with the entity, accounted for 11%, 13% and 17% of our revenues during the years ended December 31, 2010, 2011 and 2012, respectively, and 16% and 22% of our revenues during the nine months ended September 30, 2012 and 2013, respectively. No single foreign country accounted for 10% or more of revenues during these periods.

OUR INDUSTRY

Enterprise software maintenance and support is one of the largest categories of overall global IT spending. As core ERP and CRM software platforms have become increasingly important in the operation of mission-critical business processes over the last 30 years, the costs associated with failure, downtime, and maintaining the tax, legal and regulatory compliance of these core software systems have increased as well. Licensees often view software maintenance and support subscriptions as a mandatory cost of doing business, resulting in recurring and highly profitable revenue streams for maintenance service providers.

Maintenance and support services generally include the right to product support services, software bug fixes; tax, legal and regulatory updates; software updates and new releases if and when made available by the software vendor. Enterprise software vendors have historically been the primary providers of maintenance and support services, enabling these companies to control service levels and pricing.

 

 

 

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Licensees had little choice but to pay higher prices or risk potential failure or non-compliance of mission-critical systems. As a result of these historical market dynamics, the price of annual support fees has increased over time and become a large, highly profitable portion of these traditional software vendors’ businesses. For example, support revenues represented approximately 51% of SAP’s total revenues in fiscal year 2012, and Oracle reported a software license updates and product support segment margin of 88% in fiscal year 2013.

Software vendor support market challenges

We believe the traditional annual maintenance and support model inhibits software licensees from achieving their business and IT objectives. We believe vendor support is based on an increasingly costly model that has not evolved to offer software licensees the responsiveness, quality, breadth of capabilities or value needed to support today’s mature enterprise software. Organizations are under increasing pressure to reduce their IT costs while also delivering improved business performance through the adoption of emerging technologies, such as mobile, virtualization and cloud computing. Today, however, the majority of IT budgets are spent operating and maintaining existing infrastructure and systems. According to a 2012 Constellation Research study, most organizations allocate 60 to 85 percent of their IT budget to operations and maintenance, with little budget funding left to spend on new IT growth initiatives to improve productivity and compete more effectively. Organizations are increasingly seeking ways to redirect budgets from maintenance to new technology investments that provide greater strategic value.

Poor service levels

Despite the importance of these software systems within enterprises, and the large and increasing expenditure for vendor-provided maintenance, we believe there is a high level of dissatisfaction with the traditional service customers receive from enterprise software vendors. Responses from the 2010 study published by Computer Economics stated that some customers believe that it can be difficult to maneuver through the vendor support organization, that the support process takes too long and that the front-line help desk support organization is not able to effectively resolve issues. The cost of downtime due to failure of these mission-critical software applications can also be significant, making the ability to rapidly correct problems a critical element of any support services offering. In some cases, however, traditional vendor support services are handled by call center personnel who have either limited or no operational experience with the software, have little or no familiarity with the customer’s unique implementation and may not be well equipped to assist the customer in resolving its issue in a timely manner.

High cost of offering

Each year, customers typically spend approximately 20% of the total cost of the software license for maintenance and support provided by enterprise software vendors. Organizations incur additional costs installing, configuring, customizing, fixing, testing, upgrading and internally supporting software applications. In addition, software vendor support updates are generally “one size fits all” and packaged into bundles of updates that require customers to evaluate, test, deploy and manage unnecessary updates just to gain access to the updates needed for that specific customer. This process can create significant overhead cost and additional resource requirements.

Limited scope of support

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majority of customer implementations are customized. We believe from our experience with our clients that the majority of operational issues in today’s mature software deployments are related to customizations that a customer has made to its unique implementation of the software, which vendors do not typically support. Vendors typically only support the standard, unmodified source code originally delivered to the software licensee. Customers typically employ internal and external resources to support and maintain their customized code. We also believe this limited scope of support creates additional unnecessary overhead for customers. For example, software vendor support programs may require the customer to demonstrate that a specific issue is not due to a customer modification by requiring the customer to invest time and resources to replicate the issue in non-customized test environments before providing support. Moreover, mature applications that are run over many years can require specialized performance tuning and interoperability support that are not typically provided by software vendors as part of their standard support programs.

Required deployment of upgrades to maintain support services

Full support of enterprise software releases and versions includes new software bug fixes and tax, legal and regulatory updates, and is typically only provided by software vendors over a finite period of time. As a result, software licensees are often required to upgrade to new releases in order to continue receiving full support under their standard maintenance contracts, even if those new releases may be costly to implement and provide no additional value to the customer. Organizations can expend significant financial and human resources to implement new software releases and the process of upgrading has the potential to cause significant business disruptions. In a 2012 Oracle Application User Group Survey produced by Unisphere Research and sponsored by Oracle, 73% of Oracle customers (out of 327 OAUG members surveyed) stated that the principal reason they elected to upgrade was the potential they would lose support services for their current software release, with approximately 55% of the respondents involved in transformational upgrade projects and 40% of the respondents overseeing functional or technical upgrades indicating that the cost of their upgrade exceeded $1.0 million. Accordingly, we believe organizations are increasingly seeking ways to delay upgrades due to high incremental cost, lack of perceived value and risk of downtime associated with implementation of upgrades for their enterprise software.

Emergence of an independent enterprise software support services model

In response to the evolving needs of enterprise software licensees, a new approach for delivering enterprise software support has emerged, focused on providing cost-effective, high-value services by trusted, independent providers. We believe this new independent enterprise software support service market will continue to grow rapidly due to increasing awareness driven by accelerating adoption and a demonstrable track record of client satisfaction. A 2012 survey conducted by Constellation Research highlighted the rise in alternatives to enterprise software vendor support services, indicating that a majority of Chief Information Officers would consider third-party enterprise software services support given the high cost and perceived low quality of service provided by enterprise software vendors.

OUR SOLUTION

We are the leading independent provider of enterprise software support and have spent the last eight years developing and fine-tuning a client support model based on proprietary knowledge, software tools and processes that enable us to provide an award-winning support alternative to enterprise software licensees. We believe our historical revenue growth, industry recognition and global client base demonstrate the value we provide to our clients and the market as a competitive offering.

 

 

 

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Key benefits of our services include:

Exceptional service experience

Our culture is built around a focus on our clients. Our team of highly experienced Primary Support Engineers (PSEs) is dedicated to helping our clients efficiently resolve their mission-critical issues around the clock. We provide each of our clients a named PSE who gains an in-depth understanding of a given client’s unique software environment, enabling rapid and accurate responses to the client’s support requests, as opposed to requiring customers to dial into a call center and having their calls routed to the next available help desk support representative. We also provide our clients with guaranteed 30-minute call response time for high priority issues. Our average response time for high priority client issues for the 12 months ended September 30, 2013, was less than five minutes. We closely monitor our service delivery performance to ensure continued exceptional service.

Substantial cost savings

We offer our clients a 50% discount to the current annual support fees they would otherwise pay enterprise software vendors for their maintenance and support services. In addition to the substantial savings on maintenance fees, our services enable our clients to avoid or defer the high cost of unwanted upgrades and reduce the resources required for customization support. By eliminating the cost of unnecessary upgrades, additional resources to support customizations and half of their vendor support fees, based on our estimates, our clients can save up to approximately 1.5 times their traditional vendor support fees per year when using our services over a 10-year period.

Comprehensive software support capabilities

We provide our clients with a broader range of support services relative to traditional enterprise software vendor support. For example, nearly all of our clients have modified their enterprise software implementations with customized software. Typically, software vendors do not support custom modifications under standard vendor maintenance, often requiring additional fees to support customizations to the base code. We provide full support for custom code as a part of our services at no additional charge, thereby reducing cost, risk and the potential for critical business disruption for our clients.

Global tax, legal and regulatory support

Organizations rely on enterprise software applications to ensure compliance with numerous legal, human resource and government tax and regulatory mandates. The challenge of maintaining compliance is compounded for businesses operating internationally in multiple jurisdictions. We have invested significant resources developing our service methodologies and a data capture and management process to deliver comprehensive tax, legal and regulatory updates tailored for each client. We currently deliver this support for over 70 countries and have the ability to provide this support for approximately 200 countries around the world.

Flexibility to avoid or defer unnecessary upgrades

Our services typically enable our clients to remain on their current software release without any required upgrades or migrations to new releases for at least 10 years after they first contract with us. By providing support for software versions long after vendors stop providing full support, we allow our clients to extract more value from their existing software applications. We allow our clients to determine if a vendor upgrade delivers significant value and if or when to potentially implement currently available software releases.

 

 

 

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Shift client IT investment from maintenance to innovation

By extending the life of their core enterprise software and delivering significant annual cost savings on maintenance fees, we enable our clients to redirect their IT investment from maintaining existing infrastructure and systems to new innovative IT initiatives that drive significant business value. Our clients have frequently shared with us that the increased flexibility to invest in new IT growth initiatives improves productivity and enables them to compete more effectively.

COMPETITIVE STRENGTHS

We believe that we have a number of competitive advantages that will enable us to strengthen our position as the leading independent provider of enterprise software support. Our key competitive strengths include:

Focus on redefining enterprise software support

Our business model differentiates us from traditional enterprise software vendors. We built our company from the ground up to disrupt the over 30-year old traditional enterprise software vendor support model. We are solely focused on delivering highly responsive, robust and value-driven enterprise software maintenance and support services. We believe our innovative services, offered at half of the cost of traditional software maintenance, drive significant return on investment for our clients that is not achievable with traditional enterprise software vendor maintenance and support models. Our highly qualified PSEs have an average of over 15 years of relevant industry experience, which provides us with a competitive advantage and is a key element of our exceptional client service.

Scalable business model

We have developed proprietary knowledge, software tools and processes in the design, development and delivery of our enterprise software support services. We have also designed an innovative support model that organizes our support engineers into modular, scalable teams. We believe our client support model enables us to quickly and cost effectively scale to meet growing global demand in our existing product lines. We have become proficient at applying our support methodologies and approach to new product lines enabling us to rapidly and efficiently support additional software products in the future. Additionally, we have received ISO certifications for our support services, which we believe helps ensure our clients consistently receive high-quality, responsive service as our client base continues to grow.

Large global client base

As of September 30, 2013, we supported more than 460 clients globally, including 49 of the Fortune 500 and 10 of the Fortune Global 100. Approximately 19% of the organizations that have subscribed to our services have selected us to provide support for more than one product. We believe there is a significant opportunity to provide additional services to our existing clients. We also believe that our proven ability to deliver value to an extensive list of clients across a broad range of industries validates our business model and provides us with important references to prospective clients.

Clear leadership position

We pioneered independent enterprise software support services. We believe we have substantial thought leadership in our market through our extensive marketing efforts and promotion of the independent enterprise software support model, including participation in key industry conferences, publishing white papers and hosting webinars. Forrester has cited Rimini Street as a market leader. We believe that our

 

 

 

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position as a market leader enables us to bring new services to market more quickly, attract and retain high quality personnel and acquire new clients.

Highly experienced management team

Our senior management team pioneered independent enterprise software support services and has over 100 years of combined experience in the enterprise software maintenance and support industry. We believe our senior management team’s significant relevant industry experience positions us to continue to extend our market leadership.

Client-centric culture

We believe that our culture is a key element of our success. Our employees share a passion for delivering exceptional service to our clients. This client-centric focus is one of our core values. In addition, we believe that our culture has enabled us to attract and retain high quality professionals. We have been named multiple times, most recently in 2013, as a “Top Workplace” by Bay Area News Group.

OUR GROWTH STRATEGY

We are experts in enterprise software support and intend to leverage our leadership position to not only further penetrate our current markets but also to rely on our specialized expertise to expand our support services capabilities into new support markets. The key elements of our growth strategy include:

Add new clients

We believe that the market for independent enterprise software support services is large, growing and underserved. We expect significant growth opportunities in our market as enterprises increasingly look to achieve more value from their technology budgets. We are making significant investments in sales and marketing and will continue our focus on aggressively acquiring new clients.

Expand internationally

In 2012, we generated approximately 17% of our revenues outside of the United States. We believe that there is a large opportunity to grow our international business by increasing our direct sales force and by selective utilization of strategic partnerships around the world.

Extend support to additional software products

Over the past eight years, we have developed enterprise support services for nine software products. We believe there is a significant market opportunity to offer support for additional product lines, and we intend to extend our support service offerings to additional enterprise software products.

Further penetrate our existing client base

We intend to increase adoption of our services among our existing clients by selling additional support contracts for other software products within their organizations. Approximately 19% of the organizations that have subscribed to our services have selected us to provide support for more than one product and we believe there is additional opportunity for growth with existing clients. Our client-centric focus enables us to maintain close working relationships with our clients, which we believe helps us identify additional growth opportunities, including products, business divisions and geographies, within our existing client base.

 

 

 

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Expand independent enterprise software support markets

Currently, we provide support for a variety of on-premise enterprise software. This market currently represents approximately $134 billion in annual maintenance fees. We believe our support expertise will enable us to expand into two adjacent markets: premium support for SaaS applications and outsourced support services for software vendors that are skilled at developing software but lack expertise in software support delivery. Today, Oracle, SAP and other companies are expanding their offerings to include software delivered via a SaaS model, which could signal a shift from traditional enterprise software in the future. While we do not currently offer maintenance and support services to SaaS applications and will need to invest our resources to develop the expertise needed to provide such services, we believe that we have an opportunity in this market because we believe the basic support bundled into SaaS subscription fees does not meet customer needs, as evidenced by the offer of premium support services by certain SaaS vendors. In addition, we believe there are software organizations that do not view support as a core competency and would consider outsourcing support for their customers to us.

OUR SERVICE OFFERING

We provide award-winning enterprise software support services to clients around the world. Clients utilize our services to receive more responsive and comprehensive support, achieve substantial cost savings and extend the life of their existing software products. Our services include issue resolution and software bug fixes, tax, legal and regulatory support, as well as additional value-added features that are not generally included in standard enterprise software vendor support, including application customization support, performance and interoperability analysis and a direct hotline. As of September 30, 2013, we supported over 460 clients globally across a broad range of industries.

 

 

 

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Our comprehensive support services are delivered to our clients by our Global Operations and Client Care & Success (CC&S) teams. These teams are organized into three primary groups, Support Delivery, Product Delivery and Account Management, to ensure the highest possible quality of service for our clients while scaling to meet increasing demand on a global basis. We have 176 employees that focus on supporting and resolving client issues. The following chart illustrates our service model:

 

LOGO

Support Delivery

Our global support team provides services to our clients 24 hours a day, seven days a week and 365 days a year. A key element of our Support Delivery model is the assignment of a named PSE, who serves as the primary contact for our clients. PSEs provide technical advice, functional expertise and general support to ensure the resolution of all support issues. Our PSEs are focused exclusively on supporting our clients and have on average over 15 years of experience and significant real-world understanding of client implementations and deployments. Our clients have frequently shared with us that they view their PSE as a trusted advisor and an extension of their team given the PSE’s strong appreciation and understanding of a client’s specific environment and business. For the 12 months ended September 30, 2013, we delivered an average call response time of less than five minutes for a PSE to engage with a client to address high priority issues, which is significantly shorter than the 30-minute response time guaranteed in our SLAs.

PSEs are supported by other support delivery experts, with an average of over eight years of experience. Each support engineer is specialized and provides deep functional and technical expertise for a single product line. By identifying recurring challenges and solutions, support engineers are able to recommend best practices to PSEs and leverage existing knowledge in order to best serve our clients in an efficient manner.

 

 

 

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Global workforce model

We have added staff around the world, with the goal of recruiting and hiring the best talent in different geographies and time zones at cost-effective rates. As part of this global workforce model, we launched Rimini Street Labs (RSL) in 2012 to further enable the delivery of reasonably-priced support to our clients. Under the guidance of a PSE, support engineers at RSL focus on resolving complex engineering issues that generally require a substantial investment of time to diagnose and resolve. Support engineers at RSL have an average of over nine years of direct experience and add breadth to our Support Delivery organization. RSL is located in Hyderabad, India. Our global workforce model is a key enabler in our ability to continuously resolve issues 24 hours a day for our clients.

Our support delivery features are highlighted below:

Issue resolution and software bug fixes

Our Support Delivery organization delivers fixes which specifically address issues that clients are experiencing with their software. We typically create a customized fix for each client issue, enabling them to quickly deploy only the fixes they need to resolve their issues. Vendors, in contrast, may bundle patches and updates with hundreds of unrelated fixes, forcing organizations to implement and test all of the included patches just to deploy the one they need.

Support for application customizations

We include support for customized software with the same SLA commitment at no extra charge. Software vendors typically do not include customization support in their standard support programs. Our engineers resolve issues and develop fixes that directly address a client’s customizations to support mission-critical applications.

Operational, installation, configuration, upgrade and migration support

We support a full range of software implementation and deployment issues as well as configuration, security, infrastructure, platform, database and change management issues to help our clients keep their infrastructure running at peak performance and minimize downtime. In addition, we advise on operational best practices to keep our clients’ systems up and their operational costs down, given that our engineers are well versed in our clients’ software implementations. We also enable our clients to upgrade on their own schedules, not the software vendor’s. When a client is ready to upgrade, our engineers provide resolutions for issues that may arise during an upgrade, tools release or migration as they are typically intimately familiar with our clients’ applications. If a client is not yet running the latest release of their application, we will assist them with downloading the latest software release and related components that they are entitled to while still under vendor maintenance during their transition to our offering, protecting the client’s right to upgrade while preserving their ability to manage the upgrade cycle.

Performance and interoperability analysis support

Interoperability support includes strategic guidance to prepare for potential infrastructure changes, assistance with verifying certification on new platforms and the ability to resolve interoperability conflicts. Our support engineers diagnose interoperability problems and recommend solutions. We are a member of TSANet, an organization in that enables over 100 technology companies to work directly

 

 

 

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with each other to solve interoperability issues for their mutual clients. We also have an in-house Technology Services Group (TSG) comprised of experts in all aspects of the technology stack below the application layer. The TSG team assists clients with any issues or challenges with technology outside of the application layer.

Localization support

Multiple country-specific localizations can make implementing and supporting a global system challenging. Our support engineers provide country-level support for software configuration, process, language and compliance issues.

Product Delivery

The Product Delivery team manages the scoping, development, testing and delivery of all client deliverables and internally developed applications, tools and technologies. The primary products to be delivered to a client are grouped into the following categories:

Global tax, legal and regulatory updates

We leverage our processes to provide our clients with the proactive updates they need to maintain compliance with changing tax, payroll, accounting, fixed-asset and related rates, regulations and standards. In addition, we also create and update documentation that supports our tax, legal and regulatory updates.

Software bug fix deliverables

Final issue resolution fixes are validated and delivered by our Product Delivery team to ensure quality and consistency across deliverables and clients.

New client synchronization

New clients may not be fully up-to-date with the latest tax, legal and regulatory updates from the software vendor. As part of the client onboarding process, our Product Delivery team assesses the compliance-level of each client deployment and deploys initial updates as needed for clients to ensure full adherence to current regulatory standards and to streamline the process for future updates.

We believe the quality and scope of our Product Delivery processes and deliverables surpass those of traditional ERP vendors. For example, we maintain updates for tax, legal, and regulatory changes for over 70 countries on a continuous basis by employing a rigorous software development lifecycle that is ISO 9001:2008 certified to ensure that required and identified tax, legal, and regulatory changes are delivered in an accurate and timely manner that is typically earlier than vendors. Our Product Delivery organization is scalable and has the capability to deploy its solutions for additional countries based on the needs of our clients. We believe that we offer the most comprehensive scope of research from a single vendor, including over 1,500 government sites and over 3,000 information sources covering over 26,000 localities. We utilize a certified triple-scope verification process that involves multiple third-parties such as premier subject matter experts including industry associations as well as accounting, consulting and law firms. To date, we have delivered over 50,000 updates to clients with quality and accuracy.

Product Delivery professionals serve in a variety of roles which include business, functional and technical analysts as well as software development, testing, quality assurance and delivery professionals. Scoping professionals and business analysts utilize proprietary methodologies to search for updates across all supported jurisdictions and provide support for all product groups. Technical and software development

 

 

 

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professionals are product-focused and have relevant domain expertise. Testing and delivery professionals are responsible for implementation of any changes and support all product groups. RSL engineers support all aspects of analysis, development and testing for Product Delivery teams. This flexible model has enabled us to identify best practices and solutions that can be deployed across multiple product lines in a scalable fashion that software vendors cannot achieve. Additionally, we utilize internally developed technologies to efficiently research and deliver tax, legal and regulatory changes.

Client Care & Success

Account Managers in our CC&S organization serve as a single point of contact for all other non-support related client issues. The CC&S organization works closely with our Support Delivery and sales organizations to provide superior client satisfaction with the ultimate goal of enhancing retention of our clients and expanding our footprint within existing clients. The CC&S team oversees the following client management processes:

Onboarding

When a client has decided to transition to our services, an account manager oversees the onboarding process, which is a set of interwoven processes that new clients undertake to facilitate a successful migration to our support model. During this time, we help clients adjust while gaining an expert understanding of a client’s business needs, its IT infrastructure and its software strategies.

Account management

Following the onboarding period, account managers coordinate our resources to showcase best-in-class service in order to simplify complexity and provide personalized support. When issues arise, account managers escalate them within our organization as appropriate to exceed client satisfaction. Account managers are also tasked with establishing and maintaining executive relationships and promoting advocates within the client’s organization.

Retention

Account managers play an integral role in client retention by helping to ensure our clients are realizing the full value of our service offering.

Standard Support Program and Products

The following chart summarizes and compares our support program to the typical enterprise software vendor support program:

 

Standard Support Program Feature   Rimini
Street
    Typical Enterprise
Software Vendor
 

50% Annual Cost Savings

    ·     

Global 24/7 Support and Guaranteed 30 Minutes SLA For High Priority Issues

    ·     

Named Primary Support Engineer for Each Client

    ·     

Issue Resolution and Software Bug Fixes

    ·        ·   

Support for Application Customizations

    ·     

Operational, Installation, Configuration and Upgrade Support

    ·        ·   

Migration Support

    ·     

Performance, Interoperability Analysis Support

    ·     

Localization Support

    ·     

Tax, Legal and Regulatory Updates

    ·        ·   

 

 

 

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Our service offering supports a broad range of enterprise software product lines. In the future, we intend to expand our support to new products in order to best suit our clients. The chart below depicts the products we currently support:

 

Product    Product Lines

Siebel

   All

PeopleSoft

   HCM, FIN, CRM, EPM, SRM, SCM, Public Sector, and Campus Solutions

J.D. Edwards

   HCM, Financials, Distribution and Manufacturing

Oracle E-Business Suite

   All

Oracle Retail

   Retek Merchandising Operations Management (MOM), Merchandise Planning & Optimization, Supply Chain Planning and Execution

Oracle Database

   All

Hyperion

   Hyperion Planning, Essbase, Financial Management, Financial Close Management, Strategic Finance and Financial Management Analytics

SAP

   R/3, ECC

Business Objects

  

BusinessObjects Enterprise, Advanced Analysis, Interactive Analysis (Web

Intelligence), Explorer, Dashboard Design (Xcelsius) and Crystal Reports

Clients

As of September 30, 2013, we had more than 460 clients across a wide range of industries. No individual client, customer, group of customers under common control, or customers that are affiliates of each other represented more than 10% of our revenues for each of the years ended December 31, 2010, 2011 and 2012, and the nine months ended September 30, 2012 and 2013.

Employees

We have built our culture centered on our dedication to provide our clients with an exceptional service experience. Our employees are focused on providing services to our clients, and we strive to foster an environment that enables them in this pursuit. Our culture is a key aspect of our success and enables us to hire and retain high quality talent. Furthermore, our remote delivery model provides an attractive employment option for our highly experienced PSEs compared to consulting roles which can require significant travel.

As of September 30, 2013, we employed more than 330 people globally. We also engage temporary employees and consultants. We have not experienced any work stoppages, and we consider our relations with our employees to be very good.

Sales and marketing

We sell our solutions through our global direct sales organization. We organize our sales force by geographic region with sales teams currently covering North America, Latin America, Europe, Africa, the Middle East, Asia, and Asia-Pacific. We organize our sales and marketing professionals into territory-specific teams in order to tightly align sales and marketing towards common sales goals. Foreign revenues, determined by the location of the client’s contracting entity as shown in our agreements with the entity, accounted for 11%, 13% and 17% of our revenues during the years ended December 31, 2010, 2011 and 2012, respectively, and 16% and 22% of our revenues during the nine months ended September 30, 2012 and 2013, respectively. No single foreign country accounted for 10% or more of total revenues during these periods.

 

 

 

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A typical sales cycle with a prospective client begins with the generation of a sales lead through trade shows, industry events, online marketing, outbound calling or other means of referral. The sales cycle continues with an assessment of the prospect’s maintenance renewal timeline, sales presentations and, in many cases, client reference calls. Our sales cycle can vary substantially from client to client, but typically requires six to nine months. Enterprise software customers typically need to renew their contracts on an annual basis so there is already budget for our services. We attempt to commence discussions with prospects far enough in advance of that prospect’s maintenance end date (MED) to provide enough time to complete the sale and to perform certain transition tasks before the MED. In certain situations, we will engage with a prospect over multiple renewal cycles. In addition to new client sales, we have a dedicated team focused on renewals of existing clients.

We generate customer leads, accelerate sales opportunities and build brand awareness through our marketing programs. Our marketing programs target CIOs, other IT executives, senior business leaders and procurement specialists, focusing on the unique benefits of our offerings. Additionally, our marketing programs serve to create further market awareness of the benefits of independent enterprise software support. As a result of our efforts in educating companies on the alternatives to vendor support, we believe we are recognized as a thought leader.

Our marketing programs include the following:

 

Ø  

use of our website to provide application and company information, as well as learning opportunities for potential customers;

 

Ø  

business development representatives who respond to incoming leads to convert them into new sales opportunities;

 

Ø  

participation in, and sponsorship of, field marketing events including user conferences, trade show and industry events;

 

Ø  

online marketing activities including email campaigns, online advertising and webinars;

 

Ø  

public relations; and

 

Ø  

thought leadership through marketing to industry analysts, webinars, speaking engagements and sponsored research.

Technology infrastructure and operations

We have IT infrastructure in the United States and IT operations staff in the United States and India. Our operations support our client offerings, compliance requirements and future global expansion. Our infrastructure includes connectivity to clients via site-to-site tunnels and virtual private networks with secure firewall administration underpinned with a high level of network reliability and performance.

We maintain a formal and comprehensive security program designed to ensure the security and integrity of client data, protect against security threats or data breaches, and prevent unauthorized access to the data of our customers. As evidence of the effectiveness of our security program, we have achieved worldwide ISO 27001:2005 information security certification for our security processes. We strictly regulate and limit all access to facilities, which employ advanced measures in line with best practices

Compliance and certifications

ISO certifications are part of our commitment to developing and executing best-in-class processes to ensure our clients consistently receive high-quality, highly responsive service. We believe we are the only independent enterprise software support provider to achieve ISO 27001:2005 and ISO 9001:2008 certifications.

 

 

 

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In April 2013, we achieved worldwide ISO 27001:2005 information security certification for our support services. ISO 27001 is a security standard covering our production, sandbox and implementation environments. Independent assessments of our conformity to the ISO 27001 standard includes evaluating security risks, designing and implementing comprehensive security controls and adopting an information security management process to meet security needs on an ongoing basis. The certification is valid for three years with surveillance audits taking place annually.

In December 2010, we received ISO 9001:2008 Quality Management System certification for our provision of independent enterprise software support services specifically including processes for client onboarding, building of client environments, and worldwide research, development and delivery of tax and regulatory updates. The certification process verifies that detailed processes for relevant business areas are reviewed, continuously monitored and improved to ensure services and deliverables are consistently delivered with excellence.

Competition

We compete in the market for enterprise software support services. This market has been dominated by the software vendors themselves as the primary maintenance and support provider for their own products. The competitive service market with new independent competitors is still relatively undeveloped and maturing. As a result, our primary competition today comes from the enterprise software vendors who license the products we service, such as Oracle and SAP. We expect that continued growth in our market could lead to significantly increased competition resulting from new entrants. In the meantime, our success will depend to a substantial extent on the willingness of companies to engage an independent service vendor such as us to provide software maintenance and support services for their enterprise software.

The principal competitive factors in our market include the following:

 

Ø  

track record of technical capability to provide the required software support;

 

Ø  

ability to identify, develop and deliver required tax, legal and regulatory updates;

 

Ø  

infrastructure model to deliver support globally within guaranteed SLAs;

 

Ø  

track record of providing a high level of customer satisfaction;

 

Ø  

ease of support model onboarding, deployment and usage;

 

Ø  

breadth and depth of support functionality, including the ability to support customized software;

 

Ø  

cost of services;

 

Ø  

brand awareness and reputation;

 

Ø  

capability for delivering services in a secure, scalable and reliable manner;

 

Ø  

ability to innovate and respond to customer needs rapidly; and

 

Ø  

size of referenceable customer base.

We believe we compete favorably with our competitors on the basis of these factors. Our support model allows us to gain an in-depth understanding of a given client’s unique software environment, enabling rapid and accurate responses to the client’s support requests, as opposed to the traditional model operated by software vendors that requires customers to dial into a call center and have their calls routed to the next available help desk support representative. We provide our clients with comprehensive software support capabilities, including full support for custom code as part of our services, something that enterprise application software vendors typically do not provide with their standard support offering. We also offer our clients a 50% discount to the fees they would otherwise pay their enterprise

 

 

 

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software vendor for their maintenance services and enable them to avoid or defer unnecessary upgrades. By eliminating the cost of unnecessary upgrades, additional resources to support customizations and half of their vendor support fees, based on our estimates, our clients can save up to approximately 1.5 times their traditional vendor support fees per year when using our services over a 10-year period. We have also invested significant resources developing our unique service methodologies and a data capture and management process to deliver comprehensive tax, legal and regulatory updates tailored for each client.

However, some of our actual and potential competitors have advantages over us, such as longer operating histories, significantly greater financial, technical, marketing or other resources, greater name recognition and deeper customer relationships. Additionally, many software licensees are reluctant to engage a much smaller independent company such as us to provide software maintenance and support services for their enterprise application software, choosing instead to rely on maintenance and support services provided by their enterprise software vendor.

We expect competition and competitive pressure, both from new and existing competitors, to increase in the future.

Intellectual property

We rely on federal, state, common law and international rights, as well as contractual restrictions, to protect our intellectual property. We control access to our proprietary technology by entering into confidentiality and invention assignment agreements with our employees and contractors, and confidentiality agreements with third parties, such as service providers, vendors, individuals and entities that may be exploring a business relationship with us.

In addition to these contractual arrangements, we also rely on a combination of trade secrets, copyrights, trademarks, service marks and domain names to protect our intellectual property.

As of September 30, 2013, we had one pending patent application in the United States which claims certain methods employed in a computer system for tracking and validating changes in electronic databases of legal requirements and guidelines that may impact an ERP system. An earlier version of this application was rejected by the United States Patent Office and in response we narrowed the scope of the claimed invention. We elected not to file corresponding patent applications in other countries and thus this application, if it were to be successful, would only provide us with certain U.S. patent rights.

We own a federal trademark registration for the Rimini Street trademark in the United States, which registration will expire in March 2020 unless renewed through customary processes. We also own trademark registrations for Rimini Street in Canada, the European Union, China, Japan, India, Australia and certain other countries. Such registered trademarks will expire unless renewed at various times in the future. We have also applied for registration of Rimini Street as a trademark in certain other countries.

Despite our efforts to protect our proprietary processes and software tools and our intellectual property rights, unauthorized parties may attempt to copy or obtain and use our processes and software tools to develop competitive services.

Policing unauthorized use of our processes and software tools and intellectual property rights is difficult.

We expect that software, services and products in our industry may be subject to third-party infringement claims as the number of competitors grows and the functionality of software, services and products in different industry segments overlaps. Any of these third parties might make a claim of infringement against us at any time.

 

 

 

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Legal proceedings

In January 2010, certain subsidiaries of Oracle Corporation filed a lawsuit against us and our Chief Executive Officer, Seth Ravin, in the United States District Court for the District of Nevada, alleging that certain of our processes violate Oracle’s license agreements and that we have committed acts of copyright infringement and violated other federal and state laws. Oracle alleged that its license agreements restrict licensees’ rights to provide third parties with copies of Oracle software and restrict where a customer physically may install the software. Oracle alleges that, in the course of providing our services, we violated such license agreements and illegally downloaded software and support materials without authorization. Oracle further alleges that we damaged its computer systems in the course of downloading materials for our clients. Oracle filed a second amended complaint in June 2011.

Specifically, Oracle’s operative complaint asserts the following causes of action: copyright infringement; violations of the federal Computer Fraud and Abuse Act, California’s Computer Data Access and Fraud Act, and Section 205.4765 of the Nevada Revised Statutes (unlawful acts against computers); breach of contract; inducing breach of contract; intentional interference with prospective economic advantage; unfair competition; trespass to chattels; unjust enrichment/restitution; unfair practices; and a demand for an accounting. Oracle’s complaint seeks a preliminary and permanent injunction prohibiting us from copying, distributing, using, or creating derivative works based on Oracle software and support materials except as allowed by express license from Oracle, as well as from using any software tool to access Oracle software. Oracle’s complaint also seeks to prohibit us from facilitating access to, use of, or downloading of Oracle software or support materials for any customer without a current, valid software and support license entitling the customer to have and use those materials, and from copying, distributing, or using software and support materials obtained through or for one customer to support a different customer. Oracle also seeks damages, trebling of those damages, punitive damages, restitution and disgorgement of all alleged ill-gotten gains, and imposition of a constructive trust for Oracle’s benefit consisting of all revenues received by us through the challenged conduct.

In March 2010, we filed an answer to Oracle’s initial complaint, generally denying Oracle’s allegations. We also filed counterclaims against Oracle for defamation, trade libel and business disparagement; copyright misuse; and unfair competition.

The parties conducted extensive fact and expert discovery from 2010 through mid-2012. The Court dismissed our counterclaim for copyright misuse in October 2010. Oracle amended its complaint in June 2011 to add allegations that we infringe Oracle’s copyrights in its database software. We filed an amended answer denying those allegations.

In March 2012, Oracle filed a motion seeking partial summary judgment as to its claim of infringement of eight of the copyrighted works asserted in Oracle’s complaint. It also sought summary judgment as to certain of our license defenses. In April 2012, we filed an opposition arguing that, as to our license defenses, there remain genuine issues of material fact that preclude summary judgment of liability. In May 2012, Oracle filed a reply.

In September 2012, Oracle filed a second motion for partial summary judgment as to its claim that we infringe an additional copyrighted works covering Oracle’s Relational Management Database software. Oracle’s motion also seeks summary judgment as to certain of our defenses, as well as our two remaining counterclaims for defamation, trade libel, and business disparagement and for unfair competition. We filed an opposition in October 2012, arguing that there are genuine issues of material fact as to our license defenses and counterclaims that preclude summary judgment. Oracle filed a reply later that month.

 

 

 

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Both of Oracle’s motions for partial summary judgment remain pending, and the court could rule upon them at any time. Regardless of the outcomes of the summary judgment motions, it is likely that liability still will be unresolved for some claims and counterclaims. Additionally, to the extent either party were to prevail on any claims or counterclaims at trial, damages would need to be determined.

Should Oracle prevail on its claims, we could be required to pay substantial damages for our past business activities and/or enjoined from certain business practices. Any of these outcomes could result in a material adverse effect on our business. Should we prevail on our counterclaims, our recovery of damages may not fully offset the negative impact on our operations resulting from Oracle’s conduct. The pendency of the litigation alone could dissuade clients from purchasing our solution. Our business has been and may continue to be materially harmed by this litigation. During the course of this litigation, we anticipate announcements of the court’s decisions in connection with hearings, motions, and other matters, as well as other interim developments related to the litigation. If securities analysts or investors regard these announcements as negative, the market price of our common stock may decline.

While we are vigorously defending the lawsuit, we are unable to predict the timing or outcome of Oracle’s claims or our counterclaims. In addition, we anticipate that a judgment entered in either party’s favor by the trial court is likely to be appealed.

Oracle claims economic damages under various theories in amounts well in excess of the total revenues generated by our operations to date, as well as punitive damages and attorneys’ fees. We are contesting Oracle’s measure of damages as well as liability. Oracle also is seeking an injunction prohibiting us from providing any support services for which we are found to be liable for infringement insofar as such services relate to Oracle products. No assurance is or can be given that we will prevail on any claims or our counterclaims in the lawsuit.

In addition, from time to time, we may be a party to litigation and subject to claims incident to the ordinary course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.

Facilities

Our principal executive offices are located in Las Vegas, Nevada. We also have offices located in Pleasanton, California; London, United Kingdom; Sydney, Australia; São Paulo, Brazil; Munich, Germany; Tokyo, Japan; and Hyderabad, India.

We lease all of our facilities, and we do not own any real property. We are building and expanding in multiple locations, including London, Pleasanton and Sydney. In addition, to the extent we require additional space in the future, we believe that it would be readily available on commercially reasonable terms.

 

 

 

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Management

EXECUTIVE OFFICERS AND DIRECTORS

The following table sets forth the names, ages and positions of our executive officers and directors as of January 1, 2014:

 

Name   Age     Position

Executive Officers

   

Seth A. Ravin

    47      Chief Executive Officer and Chairman of the Board

Sebastian Grady

    49      President and Chief Operating Officer

Nancy Lyskawa

    51      Senior Vice President, Global Client Care & Success

Kevin Maddock

    48      Senior Vice President, Global Sales

David Rowe

    48      Senior Vice President and Chief Marketing Officer

Edward Schaffer

    48      Senior Vice President and Chief Financial Officer

Thomas C. Shay

    48      Senior Vice President, Chief Information Officer, Secretary and Director

Brian Slepko

    50      Senior Vice President, Global Operations

Daniel B. Winslow

    55      Senior Vice President, General Counsel and Assistant Secretary

Non-Employee Directors

   

Jack L. Acosta(1)

    66      Director

Thomas Ashburn(2)(3)

    69      Director

Steve Capelli(2)(3)

    56      Director

Robin Murray(1)

    48      Director

Margaret (Peggy) Taylor(1)(2)

    62      Director

 

(1) &nbs