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STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIT) (Unaudited) (USD $)
Common Stock
Additional Paid-In Capital
Common Stock Issuable
Deficit Accumulated During the Development Stage
Total
Beginning Shares, Amount at Jun. 04, 2007 $ 0 $ 0 $ 0 $ 0 $ 0
Beginning Balance, Shares at Jun. 04, 2007 0        
Common Stock issued for cash at $0.0001 per share, Shares 148,000,000        
Common Stock issued for cash at $0.0001 per share, Amount 14,800 (14,400)       400
Common Stock issued for cash at $0.05 per share, Shares 29,637,000        
Common Stock issued for cash at $0.05 per share, Amount 2,964 37,086       40,050
Netloss          (21,874) (21,874)
Ending Balance, Amount at Dec. 31, 2007 17,764 22,686    (21,874) 18,576
Ending Balance, Shares at Dec. 31, 2007 177,637,000        
Common Stock issued for creditors at $0.05 per share, Shares 12,950,000        
Common Stock issued for creditors at $0.05 per share, Amount 1,295 16,205       17,500
Netloss          (34,675) (34,675)
Ending Balance, Amount at Dec. 31, 2008 19,059 38,891 0 (56,549) 1,401
Ending Balance, Shares at Dec. 31, 2008 190,587,000        
Netloss          (9,485) (9,485)
Ending Balance, Amount at Dec. 31, 2009 19,059 38,891 0 (66,034) (8,084)
Ending Balance, Shares at Dec. 31, 2009 190,587,000        
Netloss          (9,485) (9,485)
Ending Balance, Amount at Dec. 31, 2010 19,059 38,891 0 (75,519) (17,569)
Ending Balance, Shares at Dec. 31, 2010 190,587,000        
Common Stock issued for cash at $0.50 per share, Shares 2,100,000        
Common Stock issued for cash at $0.50 per share, Amount 210 1,049,790       1,050,000
Share issuance costs    (4,564)       (4,564)
Shares cancelled, Shares (142,950,000)        
Shares cancelled, Amount (14,295) 14,295         
Stock-based compensation    107,772       107,772
Netloss          (954,677) (954,677)
Ending Balance, Amount at Dec. 31, 2011 4,974 1,206,184 0 (1,030,196) 180,962
Ending Balance, Shares at Dec. 31, 2011 49,737,000        
Stock-based compensation    2,133,251       2,133,251
Common Stock issued for cash at $0.75 per share, Shares 1,334,000        
Common Stock issued for cash at $0.75 per share, Amount 133 993,405       993,538
Shares issued for services, shares 550,000       550,000
Shares issued for services, amount 55 126,445       126,500
Shares issued under equity line (Note 13), Shares 323,928        
Shares issued under equity line (Note 13), Amount 32 182,177     182,209
Shares to be issued under equity line (Note 13)     171,975   171,975
Exercise of warrants, Shares 556,182       556,182
Exercise of warrants, Amount 56 (56)        
Convertible notes (net proceeds)    191,764       191,764
Netloss          (3,407,757) (3,407,757)
Ending Balance, Amount at Dec. 31, 2012 5,250 4,833,170 171,975 (4,437,953) 572,442
Ending Balance, Shares at Dec. 31, 2012 52,501,110        
Stock-based compensation   436,423     436,423
Shares issued for services, shares 203,333        
Shares issued for services, amount 20 17,746     17,766
Shares issued under equity line (Note 13), Shares 1,762,836        
Shares issued under equity line (Note 13), Amount 177 252,038 (171,975)   80,240
Conversion of notes, Shares 2,245,966        
Convertible notes (net proceeds) 224 643,724     643,948
Netloss       (1,882,628) (1,882,628)
Ending Balance, Amount at Sep. 30, 2013 $ 5,671 $ 6,183,101 $ 0 $ (6,320,581) $ (131,809)
Ending Balance, Shares at Sep. 30, 2013 56,713,245