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DISCONTINUED OPERATIONS (Narrative) (Details)
¥ in Thousands, $ in Thousands
1 Months Ended 12 Months Ended
Dec. 31, 2015
CNY (¥)
Dec. 31, 2018
USD ($)
Dec. 31, 2018
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
USD ($)
Dec. 31, 2013
USD ($)
Profit Target   $ 51,128   $ 44,459   $ 37,050   $ 30,875      
Earnout commitment recorded at fair value               25,240      
Gain recognized on the disposal               244,164      
Total consideration               324,183      
Net book value of the target business               134,497      
Share of (loss) earnings on equity method investments               $ 2,352   $ (212) $ (69)
Short-term loan                 $ 3,000  
Unreceived consideration               $ 200,685  
AM Jiaming [Member]                      
Short-term loan                   $ 1,612  
Related interest receivable                   $ 15  
AM Advertising [Member]                      
Equity interest               25.00%      
Fair value of the remaining equity interest               $ 79,718      
Share of (loss) earnings on equity method investments               $ 2,491      
AM Film[Member]                      
Equity interest               20.00%      
Unreceived consideration               $ 796      
RMB [Member]                      
Profit Target | ¥ ¥ 1,059,200   ¥ 331,200   ¥ 288,000   ¥ 240,000   ¥ 200,000