SEGMENT INFORMATION AND REVENUE ANALYSIS

12 Months Ended

Dec. 31, 2014

SEGMENT INFORMATION AND REVENUE ANALYSIS [Abstract]

SEGMENT INFORMATION AND REVENUE ANALYSIS

3. SEGMENT INFORMATION AND REVENUE ANALYSIS

The Group is mainly engaged in selling advertising time slots on their network, primarily air travel advertising network, throughout PRC.

The Group chief operating decision maker has been identified as the Chief Executive Officer, who reviews consolidated results when making decisions about allocating resources and assessing performance of the Group; hence, the Group has only one operating segment. The Group has internal reporting that does not distinguish between markets or segments.

Geographic information

The Group primarily operates in the PRC and substantially all of the Group's long-lived assets are located in the PRC.

Revenue by service categories

	For the years ended December 31,
	2012		2013		2014
Revenues:
Air Travel Media Network:
Digital frames in airports	$	137,342	$	152,346	$	138,527
Digital TV screens in airports		13,731		14,110		13,286
Digital TV screens on airplanes		26,612		16,160		16,212
Traditional media in airports		83,478		64,845		56,723
Other revenues in air travel		7,346		9,183		6,395
Gas Station Media Network		14,217		12,726		11,164
Other Media		10,239		7,146		13,564
	$	292,965	$	276,516	$	255,871