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Goodwill and Other Intangible Assets, net (Goodwill and Other Intangible Assets, by Segment) (Details) - USD ($)
$ in Millions
Sep. 30, 2017
Dec. 31, 2016
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill $ 7,681 $ 7,324
Other Intangible Assets, net 2,501 2,470
European Union [Member]    
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 1,397 1,238
Other Intangible Assets, net 471 479
Eastern Europe, Middle East & Africa [Member]    
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 408 372
Other Intangible Assets, net 195 200
Asia [Member]    
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 3,578 3,596
Other Intangible Assets, net 1,055 1,074
Latin America & Canada [Member]    
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 2,298 2,118
Other Intangible Assets, net $ 780 $ 717