EX-99.1 2 earningsreleasepm-ex991xq4.htm EXHIBIT 99.1 Exhibit


Exhibit 99.1

PRESS RELEASE
 
pmilogoera01a01a01a08.jpg
 
 
 
 
 
Investor Relations:
 
Media:
 
 
New York: +1 (917) 663 2233
 
Lausanne: +41 (0)58 242 4500
 
 
Lausanne: +41 (0)58 242 4666
 
 
 
 
PHILIP MORRIS INTERNATIONAL INC. (PMI) REPORTS 2016 RESULTS;
PROVIDES 2017 EARNINGS PER SHARE FORECAST

2016 Full-Year
Reported diluted earnings per share of $4.48, up by $0.06 or 1.4% versus $4.42 in 2015
Excluding unfavorable currency of $0.46, reported diluted earnings per share up by $0.52 or 11.8% versus $4.42 in 2015 as detailed in the attached Schedule 15
Adjusted diluted earnings per share of $4.48, up by $0.06 or 1.4% versus $4.42 in 2015
Excluding unfavorable currency of $0.46, adjusted diluted earnings per share up by $0.52 or 11.8% versus $4.42 in 2015 as detailed in the attached Schedule 15
Cigarette shipment volume of 812.9 billion units, down by 4.1%
HeatSticks shipment volume of 7.4 billion units, up from 396 million units in 2015
Reported net revenues of $75.0 billion, up by 1.4%
Net revenues, excluding excise taxes, of $26.7 billion, down by 0.4%
Excluding unfavorable currency of $1.3 billion, net revenues, excluding excise taxes, up by 4.4% as detailed in the attached Schedule 13
Reported operating income of $10.8 billion, up by 1.8%
Operating companies income of $11.1 billion, up by 1.6%
Excluding unfavorable currency of $1.0 billion, operating companies income up by 11.0% as detailed in the attached Schedule 13
Adjusted operating companies income, reflecting the items detailed in the attached Schedule 14, of $11.1 billion, up by 0.9%
Excluding unfavorable currency of $1.0 billion, adjusted operating companies income up by 10.3% as detailed in the attached Schedule 14
Increased the regular quarterly dividend by 2.0% to an annualized rate of $4.16 per common share

2016 Fourth-Quarter
Reported diluted earnings per share of $1.10, up by $0.30 or 37.5% versus $0.80 in 2015
Excluding unfavorable currency of $0.13, reported diluted earnings per share up by $0.43 or 53.8% versus $0.80 in 2015 as detailed in the attached Schedule 12
Adjusted diluted earnings per share of $1.10, up by $0.29 or 35.8% versus $0.81 in 2015
Excluding unfavorable currency of $0.13, adjusted diluted earnings per share up by $0.42 or 51.9% versus $0.81 in 2015 as detailed in the attached Schedule 12
Cigarette shipment volume of 200.6 billion units, down by 4.4%
HeatSticks shipment volume of 3.7 billion units, up from 62 million units in 2015
Reported net revenues of $19.2 billion, up by 4.5%
Net revenues, excluding excise taxes, of $7.0 billion, up by 9.1%





Excluding unfavorable currency of $90 million, net revenues, excluding excise taxes, up by 10.5% as detailed in the attached Schedule 10
Reported operating income of $2.6 billion, up by 37.4%
Operating companies income of $2.7 billion, up by 34.4%
Excluding unfavorable currency of $360 million, operating companies income up by 52.4% as detailed in the attached Schedule 10
Adjusted operating companies income, reflecting the items detailed in the attached Schedule 11, of $2.7 billion, up by 30.0%
Excluding unfavorable currency of $360 million, adjusted operating companies income up by 47.4% as detailed in the attached Schedule 11

2017 Full-Year Forecast
Forecasts 2017 full-year reported diluted earnings per share to be in a range of $4.70 to $4.85, at prevailing exchange rates, versus $4.48 in 2016. Excluding an unfavorable currency impact, at prevailing exchange rates, of approximately $0.18 for the full-year 2017, the reported diluted earnings per share range represents a projected increase of approximately 9% to 12% versus adjusted diluted earnings per share of $4.48 in 2016 as detailed in the attached Schedule 15
This forecast reflects net revenue growth, excluding excise taxes, in excess of the company's current annual growth target range of 4% to 6%, excluding currency and acquisitions
This forecast does not include any share repurchases in 2017
This forecast excludes the impact of any future acquisitions, unanticipated asset impairment and exit cost charges, future changes in currency exchange rates, and any unusual events. Factors described in the Forward-Looking and Cautionary Statements section of this release represent continuing risks to these projections

NEW YORK, February 2, 2017 – Philip Morris International Inc. (NYSE / Euronext Paris: PM) today announced its 2016 full-year and fourth-quarter results.

“Our results last year underscore the strength of our existing business, driven by our world-class brand portfolio, the enormous promise of our Reduced-Risk Products and the tremendous commitment of our talented employees," said André Calantzopoulos, Chief Executive Officer.
    
"We continue to make considerable progress on the development, assessment and commercialization of our Reduced-Risk Products. Our ambitious goal, to transform PMI from a manufacturer of combustible tobacco products to an RRP-focused company, took a further important step forward at the end of 2016 with the submission of our Modified Risk Tobacco Product Application for our heat-not-burn IQOS product to the U.S. Food and Drug Administration."
    
“We have entered 2017 confident that our base business fundamentals are in robust shape, and increasingly excited by the tremendous potential of our RRP portfolio to materially accelerate our overall business and contribute significantly to our commitment to generously reward our shareholders in the years to come."


- -2 -



Conference Call
A conference call, hosted by André Calantzopoulos, Chief Executive Officer, and Jacek Olczak, Chief Financial Officer, with members of the investor community and news media, will be webcast at 9:00 a.m., Eastern Time, on February 2, 2017. Access is at www.pmi.com/webcasts. The audio webcast may also be accessed on iOS or Android devices by downloading PMI’s free Investor Relations Mobile Application at www.pmi.com/irapp.

Dividends and Share Repurchases
During 2016, PMI increased its regular quarterly dividend by 2.0% from $1.02 to $1.04, representing an annualized rate of $4.16 per common share. Since its spin-off in March 2008, PMI has increased its regular quarterly dividend by 126.1% from the initial annualized rate of $1.84 per common share. PMI did not make any share repurchases in 2016.

2016 FULL-YEAR AND FOURTH-QUARTER CONSOLIDATED RESULTS

Key Terms, Definitions and Explanatory Notes

General
 
“PMI” refers to Philip Morris International Inc. and its subsidiaries. Trademarks and service marks that are the registered property of, or licensed by, the subsidiaries of PMI, are italicized.
Comparisons are made to the same prior-year period unless otherwise stated.
References to total international cigarette market, defined as worldwide cigarette volume excluding the United States, total cigarette market, total market and market shares are PMI tax-paid estimates based on the latest available data from a number of internal and external sources and may, in defined instances, exclude the People's Republic of China and/or PMI's duty free business.
"OTP" is defined as other tobacco products, primarily roll-your-own and make-your-own cigarettes, pipe tobacco, cigars and cigarillos, and does not include Reduced-Risk Products.
"EEMA" is defined as Eastern Europe, Middle East and Africa and includes PMI's international duty free business.
"North Africa" is defined as Algeria, Egypt, Libya, Morocco and Tunisia.

Financial

"Operating companies income," or "OCI," is defined as operating income, excluding general corporate expenses and the amortization of intangibles, plus equity (income)/loss in unconsolidated subsidiaries, net. Management evaluates business segment performance and allocates resources based on OCI.
“Adjusted EBITDA” is defined as earnings before interest, taxes, depreciation and amortization, excluding asset impairment and exit costs, discrete tax items and unusual items.
"Net debt" is defined as total debt, less cash and cash equivalents.
"Free cash flow" is defined as net cash provided by operating activities less capital expenditures.
Management reviews OCI, OCI margins, earnings per share, or “EPS,” and free cash flow on an adjusted basis, which may exclude the impact of currency and other items such as acquisitions, asset impairment and exit costs, discrete tax items and other special items.
Management reviews these measures because they exclude changes in currency exchange rates and other factors that may distort underlying business trends, thereby improving the comparability of PMI’s business performance between reporting periods. Furthermore, PMI uses several of these measures in its management compensation program to promote internal fairness and a disciplined assessment of performance against company targets. PMI discloses these measures to enable investors to view the business through the eyes of its management.
Non-GAAP measures used in this release should be neither considered in isolation nor as a substitute for the financial measures prepared in accordance with U.S. GAAP. For a reconciliation of non-GAAP measures to the most directly comparable GAAP measures, see the relevant schedules provided with this press release.


- -3 -


Reduced-Risk Products (RRPs)

RRPs is the term PMI uses to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking.  PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.
The term HeatSticks refers to Marlboro HeatSticks, Parliament HeatSticks and HEETS from Marlboro.
Net revenues, excluding excise taxes, related to RRPs represent the sale of heat-not-burn consumables, including HeatSticks, IQOS devices and related accessories, and other nicotine-containing products, primarily e-vapor products, net of sales and promotion incentives.
National market share for HeatSticks in Japan is defined as the total sales volume for HeatSticks as a percentage of the total estimated sales volume for cigarettes and HeatSticks.
 
NET REVENUES (Excluding Excise Taxes)

PMI Net Revenues (Excl. Excise Taxes)
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

European Union
$
1,944

 
$
1,934

0.5
 %
1.8
%
 
$
8,162

 
$
8,068

1.2
 %
3.0
%
EEMA
1,798

 
1,717

4.7
 %
9.7
%
 
7,000

 
7,364

(4.9
)%
3.2
%
Asia
2,444

 
1,919

27.4
 %
21.2
%
 
8,681

 
8,203

5.8
 %
5.9
%
Latin America & Canada
785

 
822

(4.5
)%
7.4
%
 
2,842

 
3,159

(10.0
)%
6.6
%
Total PMI
$
6,971

 
$
6,392

9.1
 %
10.5
%
 
$
26,685

 
$
26,794

(0.4
)%
4.4
%

2016 Full-Year
Net revenues, excluding excise taxes, of $26.7 billion decreased by 0.4%. Excluding unfavorable currency of $1.3 billion, net revenues, excluding excise taxes, increased by 4.4%, driven by a favorable pricing variance of $1.6 billion from across all Regions, principally EEMA, representing 6.0% of the prior year's net revenues excluding excise taxes. The favorable pricing was partially offset by unfavorable volume/mix of $450 million, due to the EU, EEMA and Latin America & Canada, partly offset by Asia.
Net revenues, excluding excise taxes, included $733 million related to the sale of RRPs, as detailed in the attached Schedule 18, mainly driven by Japan.

2016 Fourth-Quarter
Net revenues, excluding excise taxes, of $7.0 billion increased by 9.1%. Excluding unfavorable currency of $90 million, net revenues, excluding excise taxes, increased by 10.5%, driven by a favorable pricing variance of $565 million from across all Regions, principally EEMA and Asia. The favorable pricing variance was supported by favorable volume/mix of $104 million, driven by Asia.
Net revenues, excluding excise taxes, included $343 million related to the sale of RRPs, as detailed in the attached Schedule 18, mainly driven by Japan.


- -4 -



OPERATING COMPANIES INCOME

PMI OCI
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

European Union
$
898

 
$
599

49.9
 %
45.1
%
 
$
3,994

 
$
3,576

11.7
 %
10.7
%
EEMA
627

 
704

(10.9
)%
44.5
%
 
3,016

 
3,425

(11.9
)%
12.6
%
Asia
908

 
465

95.3
 %
81.7
%
 
3,196

 
2,886

10.7
 %
8.9
%
Latin America & Canada
261

 
236

10.6
 %
36.9
%
 
938

 
1,085

(13.5
)%
12.4
%
Total PMI
$
2,694

 
$
2,004

34.4
 %
52.4
%
 
$
11,144

 
$
10,972

1.6
 %
11.0
%

2016 Full-Year
Operating companies income of $11.1 billion increased by 1.6%. Excluding unfavorable currency of $1.0 billion, operating companies income increased by 11.0%, driven by: a favorable pricing variance across all Regions; a favorable cost comparison to 2015, notably related to the impact of asset impairment and exit charges associated with organizational streamlining initiatives in the EU, cigarette brand building initiatives, notably in the EU, and business optimization initiatives, notably in Asia; partly offset by unfavorable volume/mix of $692 million, primarily in EEMA, and increased support behind Reduced-Risk Products.

Adjusted operating companies income and margin are shown in the table below and detailed in Schedule 14. Adjusted operating companies income, excluding unfavorable currency, increased by 10.3%. Adjusted operating companies income margin, excluding currency, increased by 2.4 points to 43.6%, primarily reflecting the factors mentioned above, as detailed on Schedule 14.

2016 Fourth-Quarter
Operating companies income of $2.7 billion increased by 34.4%. Excluding unfavorable currency of $360 million, operating companies income increased by 52.4%, driven by: a favorable pricing variance across all Regions; a favorable volume/mix of $13 million, driven by Asia, partly offset by the EU; a favorable cost comparison with the fourth quarter of 2015, notably related to the impact of asset impairment and exit charges associated with organizational streamlining initiatives in the EU, significant investments behind cigarette brand building initiatives in the EU and Asia, the implementation of the EU Tobacco Products Directive and business building and optimization initiatives; partly offset by increased support behind Reduced-Risk Products.

Adjusted operating companies income and margin are shown in the table below and detailed in Schedule 11. Adjusted operating companies income, excluding unfavorable currency, increased by 47.4%. Adjusted operating companies income margin, excluding currency, increased by 10.9 points to 43.3%, reflecting the factors mentioned above, as detailed on Schedule 11.
 
PMI OCI
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

OCI
$
2,694

 
$
2,004

34.4
%
52.4
%
 
$
11,144

 
$
10,972

1.6
%
11.0
%
Asset impairment & exit costs

 
(68
)
 
 
 

 
(68
)
 
 
Adjusted OCI
$
2,694

 
$
2,072

30.0
%
47.4
%
 
$
11,144

 
$
11,040

0.9
%
10.3
%
Adjusted OCI Margin*
38.6
%
 
32.4
%
6.2

10.9

 
41.8
%
 
41.2
%
0.6

2.4

*Margins are calculated as adjusted OCI, divided by net revenues, excluding excise taxes.

- -5 -



SHIPMENT VOLUME & MARKET SHARE

PMI cigarette shipment volume by Region and brand are shown in the table below.

PMI Cigarette Shipment Volume by Region
Fourth-Quarter
 
Full-Year
(million units)
 
 
 
 
 
 
 
 
 
 
2016

 
2015

Change

 
2016

 
2015

Change

European Union
45,193

 
47,210

(4.3
)%
 
193,586

 
194,589

(0.5
)%
EEMA
67,763

 
69,271

(2.2
)%
 
271,393

 
279,411

(2.9
)%
Asia
63,815

 
68,183

(6.4
)%
 
260,029

 
281,350

(7.6
)%
Latin America & Canada
23,794

 
25,105

(5.2
)%
 
87,938

 
91,920

(4.3
)%
Total PMI
200,565

 
209,769

(4.4
)%
 
812,946

 
847,270

(4.1
)%

PMI Cigarette Shipment Volume by Brand
Fourth-Quarter
 
Full-Year
(million units)
 
 
 
 
 
 
 
 
 
 
2016

 
2015

Change

 
2016

 
2015

Change

Marlboro
70,295

 
71,829

(2.1
)%
 
281,720

 
285,583

(1.4
)%
L&M
23,177

 
24,482

(5.3
)%
 
96,770

 
97,884

(1.1
)%
Parliament
11,424

 
11,507

(0.7
)%
 
45,671

 
44,879

1.8
 %
Bond Street
11,775

 
10,605

11.0
 %
 
44,567

 
43,608

2.2
 %
Chesterfield
12,088

 
10,382

16.4
 %
 
46,291

 
41,397

11.8
 %
Philip Morris
9,069

 
9,832

(7.8
)%
 
35,914

 
35,815

0.3
 %
Lark
6,540

 
6,793

(3.7
)%
 
27,571

 
28,828

(4.4
)%
Others
56,197

 
64,339

(12.7
)%
 
234,442

 
269,276

(12.9
)%
Total PMI
200,565

 
209,769

(4.4
)%
 
812,946

 
847,270

(4.1
)%

2016 Full-Year
PMI's total cigarette shipment volume decreased by 4.1%, or by 4.7% excluding net estimated inventory movements, due to: the EU, principally Italy, Germany and Greece, partly offset by Poland and Spain; EEMA, mainly North Africa, primarily Algeria, and Russia, partly offset by Saudi Arabia and Ukraine; Asia, principally Indonesia, Pakistan, the Philippines and Thailand, partly offset by Korea; and Latin America & Canada, predominantly Argentina, partly offset by Mexico.
Cigarette shipment volume of Marlboro decreased, driven by Algeria, Argentina, Egypt and Vietnam, as well as in-switching to HeatSticks, partly offset by Korea, Mexico, the Philippines, Saudi Arabia and Spain.
Cigarette shipment volume of L&M decreased, notably in Russia, Thailand and Turkey, partly offset by Algeria, Kazakhstan and Ukraine. Cigarette shipment volume of Parliament increased, mainly driven by Korea, Turkey, and Ukraine, partly offset by Japan and Russia. Cigarette shipment volume of Bond Street increased, mainly driven by Ukraine, partly offset by Kazakhstan. Cigarette shipment volume of Chesterfield increased, mainly driven by Argentina, the Czech Republic, reflecting the morphing of Red & White, Turkey and the United Kingdom, partly offset by Russia. Cigarette shipment volume of Philip Morris increased, driven mainly by Italy and Russia, partly offset by Argentina. Cigarette shipment volume of Lark decreased, principally due to Japan and Turkey. Cigarette shipment volume of "Others" decreased, mainly due to local, largely low-margin brands in Pakistan, the Philippines, Russia and Ukraine.
Total shipment volume of OTP, in cigarette equivalent units, decreased by 4.5%. Total shipment volume for cigarettes and OTP, in cigarette equivalent units, decreased by 4.1%.
Total shipment volume of HeatSticks reached 7.4 billion units, up from 396 million units in 2015.


- -6 -



PMI's cigarette market share increased in a number of markets, including Brazil, Canada, Colombia, the Czech Republic, France, Kuwait, Mexico, the Netherlands, Norway, Poland, Saudi Arabia, Spain, Switzerland, Turkey and the United Arab Emirates.

2016 Fourth-Quarter
PMI's total cigarette shipment volume, benefiting from the positive impact of estimated inventory movements, decreased by 4.4% due to: the EU, principally Germany and Italy, partly offset by Spain and the United Kingdom; EEMA, mainly North Africa, primarily Algeria and Egypt, and Turkey, partly offset by Russia and Saudi Arabia; Asia, principally Indonesia, the Philippines and Thailand, partly offset by Japan, reflecting a favorable comparison related to distributor inventory movements in the fourth quarter of 2015; and Latin America & Canada, predominantly Argentina, partly offset by Mexico.
Cigarette shipment volume of Marlboro decreased, notably in Algeria and Argentina, as well as in-switching to HeatSticks, partly offset by Japan, Mexico and the Philippines.
Cigarette shipment volume of L&M decreased, mainly due to Egypt, Thailand and Turkey, partly offset by Kazakhstan, Saudi Arabia and Ukraine. Cigarette shipment volume of Parliament decreased, due mainly to Japan and Turkey, partly offset by Korea and Russia. Cigarette shipment volume of Bond Street increased, driven by Russia. Cigarette shipment volume of Chesterfield increased, mainly driven by Argentina, Turkey and the United Kingdom, partly offset by Russia. Cigarette shipment volume of Philip Morris decreased, mainly due to Argentina, partly offset by Russia. Cigarette shipment volume of Lark decreased, principally due to Turkey, partly offset by Japan. Cigarette shipment volume of "Others" decreased, mainly due to local, largely low-margin brands in Indonesia, the Philippines, Russia and Ukraine.
Total shipment volume of OTP, in cigarette equivalent units, decreased by 6.4%. Total shipment volume for cigarettes and OTP, in cigarette equivalent units, decreased by 4.5%.
Total shipment volume of HeatSticks reached 3.7 billion units, up from 62 million units in 2015.

PMI's cigarette market share increased in a number of markets, including Brazil, Canada, the Czech Republic, France, Kazakhstan, Korea, Kuwait, Mexico, the Netherlands, Norway, Poland, Saudi Arabia, Switzerland, Turkey and the United Arab Emirates.

EUROPEAN UNION REGION (EU)

2016 Full-Year
Net revenues, excluding excise taxes, of $8.2 billion increased by 1.2%.  Excluding unfavorable currency of $147 million, net revenues, excluding excise taxes, increased by 3.0%, driven by a favorable pricing variance of $390 million, notably in Germany, Italy and Poland, partly offset by unfavorable volume/mix of $149 million, mainly due to Germany reflecting a lower total market and impact of price increases.

Operating companies income of $4.0 billion increased by 11.7%. Excluding favorable currency of $34 million, operating companies income increased by 10.7%, driven by: a favorable pricing variance; lower cigarette manufacturing costs; a favorable cost comparison related to the impact of asset impairment and exit charges associated with organizational streamlining initiatives in the EU, and cigarette brand building initiatives, notably those associated with the implementation of the Tobacco Products Directive; partly offset by unfavorable volume/mix of $168 million and increased support behind Reduced-Risk Products.

Adjusted operating companies income and margin are shown in the table below and detailed on Schedule 14.  Adjusted operating companies income, excluding favorable currency, increased by 8.7%. Adjusted operating

- -7 -



companies income margin, excluding currency, increased by 2.5 points to 47.7%, reflecting the factors mentioned above, as detailed on Schedule 14.

2016 Fourth-Quarter
Net revenues, excluding excise taxes, of $1.9 billion, increased by 0.5%.  Excluding unfavorable currency of $25 million, net revenues, excluding excise taxes, increased by 1.8%, driven by a favorable pricing variance of $118 million, notably in Germany, Italy and Poland, partly offset by unfavorable volume/mix of $83 million, mainly due to Germany reflecting a lower total market and impact of price increases.
 
Operating companies income of $898 million increased by 49.9%. Excluding favorable currency of $29 million, operating companies income increased by 45.1%, driven by: a favorable pricing variance, lower cigarette manufacturing costs; and a favorable cost comparison related to the impact of asset impairment and exit charges associated with organizational streamlining initiatives in the EU, cigarette brand building initiatives, notably those associated with the implementation of the Tobacco Products Directive; partly offset by unfavorable volume/mix of $84 million and increased support behind Reduced-Risk Products.

Adjusted operating companies income and margin are shown in the table below and detailed on Schedule 11. Adjusted operating companies income, excluding favorable currency, increased by 30.3%. Adjusted operating companies income margin, excluding currency, increased by 9.6 points to 44.1%, reflecting the factors mentioned above, as detailed on Schedule 11.

EU OCI
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

OCI
$
898

 
$
599

49.9
%
45.1
%
 
$
3,994

 
$
3,576

11.7
%
10.7
%
Asset impairment & exit costs

 
(68
)
 
 
 

 
(68
)
 
 
Adjusted OCI
$
898

 
$
667

34.6
%
30.3
%
 
$
3,994

 
$
3,644

9.6
%
8.7
%
Adjusted OCI Margin*
46.2
%
 
34.5
%
11.7

9.6

 
48.9
%
 
45.2
%
3.7

2.5

*Margins are calculated as adjusted OCI, divided by net revenues, excluding excise taxes.

EU Total Market, PMI Shipment & Market Share Commentaries

EU Cigarette Shipment Volume by Brand
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
 
 
 
 
 
 
2016

 
2015

Change

 
2016

 
2015

Change

Marlboro
22,663

 
23,219

(2.4
)%
 
96,245

 
95,588

0.7
 %
L&M
8,063

 
8,553

(5.7
)%
 
34,691

 
35,010

(0.9
)%
Chesterfield
7,029

 
7,189

(2.2
)%
 
30,140

 
28,278

6.6
 %
Philip Morris
3,668

 
3,990

(8.1
)%
 
16,290

 
14,205

14.7
 %
Others
3,770

 
4,259

(11.5
)%
 
16,220

 
21,508

(24.6
)%
Total EU
45,193

 
47,210

(4.3
)%
 
193,586

 
194,589

(0.5
)%


- -8 -



EU Cigarette Market Shares by Brand
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
Change

 
2016

 
2015

 
p.p.

 
2016

 
2015

p.p.

Marlboro
19.1
%
 
19.1
%
 

 
19.0
%
 
18.8
%
0.2

L&M
6.9
%
 
6.9
%
 

 
6.9
%
 
6.9
%

Chesterfield
5.9
%
 
5.9
%
 

 
5.9
%
 
5.6
%
0.3

Philip Morris
3.1
%
 
3.2
%
 
(0.1
)
 
3.2
%
 
3.2
%

Others
3.1
%
 
3.4
%
 
(0.3
)
 
3.3
%
 
3.8
%
(0.5
)
Total EU
38.1
%
 
38.5
%
 
(0.4
)
 
38.3
%
 
38.3
%


2016 Full-Year
The estimated total cigarette market decreased by 1.6% to 501.0 billion units, reflecting improved macroeconomics, a lower prevalence of illicit trade and, in certain geographies, the estimated positive impact of immigration, which was concentrated in the first half of 2016.
The estimated total OTP market decreased by 2.3% to 152.5 billion cigarette equivalent units, reflecting a lower total fine cut market, down by 2.4% to 141.7 billion cigarette equivalent units.
As shown in the tables above, PMI's cigarette shipment volume decreased by 0.5% to 193.6 billion units, mainly due to Italy, Germany and Greece, partly offset by Poland and Spain. PMI's cigarette shipment volume of Marlboro increased by 0.7%, mainly driven by Spain, partly offset by Greece. PMI's total cigarette market share was flat at 38.3%, with gains, notably in the Czech Republic, France, Poland and Spain, offset by declines, mainly in Greece and Italy. Cigarette shipment volume of "Others" decreased, mainly due the morphing of various trademarks in the Czech Republic and Italy into international brands.
PMI's shipments of OTP decreased by 5.3% to 22.2 billion cigarette equivalent units. PMI's total OTP market share decreased by 0.4 points to 14.6%.

2016 Fourth-Quarter
The estimated total cigarette market decreased by 5.7% to 118.5 billion units, reflecting the impact of price increases, and the lower contribution of two favorable factors in 2015, namely the estimated positive impact of immigration and a recovery from illicit trade, partly offset by improved macroeconomics.
The estimated total OTP market decreased by 5.5% to 37.6 billion cigarette equivalent units, reflecting a lower total fine cut market, down by 5.6% to 34.8 billion cigarette equivalent units.
As shown in the tables above, PMI's cigarette shipment volume decreased by 4.3% to 45.2 billion units, mainly due to Germany and Italy, partly offset by Spain and the United Kingdom. Excluding the net impact of distributor inventory movements, notably in Italy and Spain, PMI's cigarette shipment volume decreased by 6.7%. PMI's cigarette shipment volume of Marlboro decreased by 2.4%, mainly due to Germany, partly offset by Spain. PMI's total cigarette market share decreased by 0.4 points to 38.1%, with declines, mainly in Germany, Greece and Italy, partly offset by gains, notably in the Czech Republic, France and Poland. Cigarette shipment volume of "Others" decreased, mainly due to the morphing of Multifilter into Marlboro in Italy, as well as the delisting of various low-price Assos variants in Greece.
PMI's shipments of OTP decreased by 10.2% to 5.0 billion cigarette equivalent units. PMI's total OTP market share decreased by 0.7 points to 13.9%.

- -9 -




EU Key Market Commentaries

In France, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

France Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
10.5

 
11.3

 
(7.1
)%
 
44.9

 
45.5

 
(1.2
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
4,375

 
4,493

 
(2.6
)%
 
19,243

 
18,943

 
1.6
 %
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
26.9
%
 
26.4
%
 
0.5

 
26.4
%
 
25.9
%
 
0.5

Philip Morris
10.4
%
 
9.5
%
 
0.9

 
10.2
%
 
9.5
%
 
0.7

Chesterfield
3.1
%
 
3.3
%
 
(0.2
)
 
3.1
%
 
3.3
%
 
(0.2
)
Others
2.9
%
 
2.9
%
 

 
2.7
%
 
2.9
%
 
(0.2
)
Total
43.3
%
 
42.1
%
 
1.2

 
42.4
%
 
41.6
%
 
0.8


For the full year, the estimated total cigarette market decreased moderately by 1.2%, partly reflecting a lower prevalence of illicit trade and e-vapor products. The increase in PMI's cigarette shipment volume mainly reflected market share growth, driven by Marlboro, as well as the launch of certain Philip Morris variants in January 2016. The estimated total industry fine cut category of 14.7 billion cigarette equivalent units increased by 1.2%. PMI's market share of the category increased by 0.6 points to 25.6%.
In the quarter, the estimated total cigarette market decreased by 7.1%, partly due to the net impact of distributor inventory movements primarily related to the implementation of the Tobacco Products Directive at the beginning of 2016. Excluding the impact of inventory movements, the estimated total market decreased by 4.6%, largely reflecting a comparison with a strong fourth quarter in 2015, in which the total market increased by 2.2%, driven by a lower prevalence of illicit trade and e-vapor products. The decrease in PMI's cigarette shipment volume mainly reflected the lower total cigarette market, partly offset by market share growth, driven by the same dynamics as those for the full year. The estimated total industry fine cut category of 3.4 billion cigarette equivalent units decreased by 6.2%. PMI's market share of the category increased by 1.3 points to 26.7%.


- -10 -



In Germany, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Germany Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
18.4

 
20.2

 
(8.7
)%
 
78.1

 
80.0

 
(2.4
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
6,886

 
7,644

 
(9.9
)%
 
28,950

 
29,778

 
(2.8
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
22.9
%
 
22.9
%
 

 
22.5
%
 
22.1
%
 
0.4

L&M
11.5
%
 
11.8
%
 
(0.3
)
 
11.6
%
 
11.9
%
 
(0.3
)
Chesterfield
1.6
%
 
1.7
%
 
(0.1
)
 
1.6
%
 
1.7
%
 
(0.1
)
Others
1.4
%
 
1.5
%
 
(0.1
)
 
1.4
%
 
1.5
%
 
(0.1
)
Total
37.4
%
 
37.9
%
 
(0.5
)
 
37.1
%
 
37.2
%
 
(0.1
)

For the full year, the estimated total cigarette market decreased by 2.4%, primarily reflecting the impact of price increases. The decrease in PMI's cigarette shipment volume primarily reflected the lower total market. The estimated total industry fine cut category of 40.6 billion cigarette equivalent units decreased by 0.8%. PMI's market share of the category decreased by 1.4 points to 11.3%.
In the quarter, the estimated total cigarette market decreased by 8.7% principally reflecting the lower contribution of two favorable factors, namely the estimated positive impact of immigration and a recovery from illicit trade, which contributed to a 2.7% growth of the estimated total cigarette market in the fourth quarter of 2015. The decrease in PMI's cigarette shipment volume was mainly due to the lower total market. The estimated total industry fine cut category of 10.0 billion cigarette equivalent units decreased by 5.1%. PMI's market share of the category decreased by 2.4 points to 10.4%.

In Italy, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Italy Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
16.5

 
18.3

 
(9.7
)%
 
72.1

 
73.8

 
(2.4
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
8,763

 
9,356

 
(6.3
)%
 
38,624

 
39,717

 
(2.8
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
23.7
%
 
24.3
%
 
(0.6
)
 
24.2
%
 
24.6
%
 
(0.4
)
Chesterfield
11.3
%
 
11.5
%
 
(0.2
)
 
11.5
%
 
11.0
%
 
0.5

Philip Morris
8.2
%
 
8.9
%
 
(0.7
)
 
8.5
%
 
9.2
%
 
(0.7
)
Others
8.3
%
 
8.7
%
 
(0.4
)
 
8.2
%
 
8.9
%
 
(0.7
)
Total
51.5
%
 
53.4
%
 
(1.9
)
 
52.4
%
 
53.7
%
 
(1.3
)

For the full year, the estimated total cigarette market decreased by 2.4%, primarily reflecting the impact of price increases. The decline of PMI's cigarette shipments, down by 4.8% excluding the net impact of distributor

- -11 -



inventory movements, reflected the lower total market, and lower cigarette market share, notably due to Marlboro as a result of its price increase in the second quarter of 2016, and low-price Philip Morris, impacted by the growth of the super-low price segment, partly offset by super-low price Chesterfield. The estimated total industry fine cut category of 6.6 billion cigarette equivalent units increased by 3.5%. PMI's market share of the category decreased by 1.9 points to 39.2%.
In the quarter, the estimated total cigarette market decreased by 9.7%, or by 6.0% excluding the net impact of trade inventory movements primarily related to the implementation of the Tobacco Products Directive, mainly reflecting: a difficult comparison with the fourth quarter of 2015, which declined by a modest 0.4%; and the impact of price increases in the second quarter of 2016. The decline of PMI's cigarette shipments, by 13.6% excluding the net impact of distributor inventory movements, mainly reflected the lower total market, as well as lower cigarette market share, notably due to Marlboro as a result of its price increase in the second quarter of 2016, and low-price Philip Morris, impacted by the growth of the super-low price segment. The estimated total industry fine cut category of 1.7 billion cigarette equivalent units increased by 3.2%. PMI's market share of the category decreased by 0.7 points to 39.9%.

In Poland, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Poland Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
9.0

 
9.2

 
(2.1
)%
 
41.3

 
41.1

 
0.5
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
3,970

 
4,005

 
(0.9
)%
 
17,485

 
16,763

 
4.3
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
12.6
%
 
12.4
%
 
0.2

 
11.6
%
 
11.4
%
 
0.2

L&M
19.6
%
 
18.9
%
 
0.7

 
18.5
%
 
18.1
%
 
0.4

Chesterfield
9.3
%
 
9.4
%
 
(0.1
)
 
9.1
%
 
8.6
%
 
0.5

Others
2.7
%
 
3.0
%
 
(0.3
)
 
3.1
%
 
2.7
%
 
0.4

Total
44.2
%
 
43.7
%
 
0.5

 
42.3
%
 
40.8
%
 
1.5


For the full year, the estimated total cigarette market increased by 0.5%, primarily reflecting a lower prevalence of non-duty paid products. The increase in PMI's cigarette shipment volume was mainly driven by higher cigarette market share, principally L&M, reflecting the positive impact of brand support, Chesterfield, benefiting from its 100s and super-slims variants, and RGD in "Others," up by 0.4 points to 2.6%. The estimated total industry fine cut category of 4.1 billion cigarette equivalent units increased by 3.3%. PMI's market share of the category decreased by 4.7 points to 26.7%, mainly due to increased price competition at the bottom of the market.
In the quarter, the estimated total cigarette market decreased by 2.1%, partly reflecting an increase in the prevalence of e-vapor products. The decrease in PMI's cigarette shipment volume primarily reflected the lower total market, partly offset by higher market share, principally driven by L&M, reflecting the positive impact of brand support. The estimated total industry fine cut category of 822 million cigarette equivalent units decreased by 2.1%. PMI's market share of the category decreased by 3.4 points to 25.2%.


- -12 -



In Spain, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Spain Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change
 
2016

 
2015

 
% / p.p.
 
2016
 
2015
 
% / p.p.
Total Cigarette Market (billion units)
11.4

 
11.3

 
0.3
%
 
46.7

 
46.7

 
(0.1
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
3,728

 
3,574

 
4.3
%
 
16,365

 
15,435

 
6.0
 %
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
17.7
%
 
17.2
%
 
0.5

 
18.0
%
 
17.0
%
 
1.0

Chesterfield
8.6
%
 
9.0
%
 
(0.4
)
 
8.6
%
 
9.1
%
 
(0.5
)
L&M
5.3
%
 
5.7
%
 
(0.4
)
 
5.4
%
 
5.8
%
 
(0.4
)
Others
1.8
%
 
1.6
%
 
0.2

 
1.9
%
 
1.5
%
 
0.4

Total
33.4
%
 
33.5
%
 
(0.1
)
 
33.9
%
 
33.4
%
 
0.5


For the full year, the estimated total cigarette market decreased by 0.1%, reflecting an improved economy and the favorable estimated impact of in-switching from other tobacco products. Excluding the net impact of distributor inventory movements, PMI's cigarette shipment volume increased by 1.6%, driven by higher market share reflecting the strong performance of Marlboro, benefiting from its round price point in the vending channel and the new Architecture 2.0. The estimated total industry fine cut category of 9.3 billion cigarette equivalent units decreased by 2.7%. PMI's market share of the fine cut category decreased by 1.9 points to 11.6%.
In the quarter, the estimated total cigarette market increased by 0.3%, mainly reflecting the same dynamics as for the full year. Excluding the net impact of distributor inventory movements, PMI's cigarette shipment volume was essentially flat. Market share dynamics reflected those for the full year. The estimated total industry fine cut category of 2.2 billion cigarette equivalent units decreased by 2.9%. PMI's market share of the fine cut category decreased by 3.0 points to 10.2%.
    
EASTERN EUROPE, MIDDLE EAST & AFRICA REGION (EEMA)

2016 Full-Year
Net revenues, excluding excise taxes, of $7.0 billion decreased by 4.9%. Excluding unfavorable currency of $600 million, net revenues, excluding excise taxes, increased by 3.2%, reflecting a favorable pricing variance of $584 million, driven principally by Russia and Turkey, partly offset by Ukraine. The favorable pricing variance was partly offset by unfavorable volume/mix of $348 million, mainly due to unfavorable volume in North Africa, primarily Algeria, and Russia, principally reflecting a lower total market and cigarette market share.
        
Operating companies income of $3.0 billion decreased by 11.9%. Excluding unfavorable currency of $839 million, operating companies income increased by 12.6%, principally reflecting a favorable pricing variance and a favorable cost comparison with 2015, partly offset by unfavorable volume/mix of $333 million, mainly due to North Africa, primarily Algeria, and Russia.

Adjusted operating companies income and margin are shown in the table below and detailed on Schedule 14. Adjusted operating companies income, excluding unfavorable currency, increased by 12.6%. Adjusted operating companies income margin, excluding currency, increased by 4.2 points to 50.7%, reflecting the factors mentioned above, as detailed on Schedule 14.

- -13 -




2016 Fourth-Quarter
Net revenues, excluding excise taxes, of $1.8 billion increased by 4.7%. Excluding unfavorable currency of $85 million, net revenues, excluding excise taxes, increased by 9.7%, reflecting a favorable pricing variance of $182 million, driven principally by Egypt, Saudi Arabia and Turkey. The favorable pricing variance was partly offset by unfavorable volume/mix of $16 million, mainly due to unfavorable volume in North Africa, primarily Algeria and Egypt, largely reflecting a lower total market and cigarette market share, and Turkey, largely reflecting a lower total market, partly offset by favorable volume in Russia and Saudi Arabia.
        
Operating companies income of $627 million decreased by 10.9%. Excluding unfavorable currency of $390 million, operating companies income increased by 44.5%, principally reflecting a favorable pricing variance and a favorable cost comparison with 2015, partly offset by unfavorable volume/mix of $16 million, mainly due to North Africa, primarily Algeria, and Turkey, partly offset by Russia and Saudi Arabia.
 
Adjusted operating companies income and margin are shown in the table below and detailed on Schedule 11. Adjusted operating companies income, excluding unfavorable currency, increased by 44.5%. Adjusted operating companies income margin, excluding currency, increased by 13.0 points to 54.0%, reflecting the factors mentioned above, as detailed on Schedule 11.
 
EEMA OCI
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

OCI
$
627

 
$
704

(10.9
)%
44.5
%
 
$
3,016

 
$
3,425

(11.9
)%
12.6
%
Asset impairment & exit costs

 

 
 
 

 

 
 
Adjusted OCI
$
627

 
$
704

(10.9
)%
44.5
%
 
$
3,016

 
$
3,425

(11.9
)%
12.6
%
Adjusted OCI Margin*
34.9
%
 
41.0
%
(6.1
)
13.0

 
43.1
%
 
46.5
%
(3.4
)
4.2

*Margins are calculated as adjusted OCI, divided by net revenues, excluding excise taxes.

EEMA PMI Shipment Commentaries

2016 Full-Year
PMI's cigarette shipment volume decreased by 2.9% to 271.4 billion units, mainly due to North Africa, primarily Algeria, and Russia, partially offset by Saudi Arabia and Ukraine. PMI's cigarette shipment volume of Marlboro decreased by 8.5% to 73.8 billion units, principally due to Algeria and Egypt, partly offset by Saudi Arabia. PMI's cigarette shipment volume of Parliament increased by 1.0% to 33.9 billion units, driven by Saudi Arabia, Turkey and Ukraine, partly offset by Russia. PMI's cigarette shipment volume of L&M increased by 1.9% to 52.2 billion units, driven notably by Algeria, Kazakhstan and Ukraine, partly offset by Russia and Turkey.

2016 Fourth-Quarter
PMI's cigarette shipment volume decreased by 2.2% to 67.8 billion units, mainly due to North Africa, primarily Algeria and Egypt, and Turkey, partly offset by Russia and Saudi Arabia. PMI's cigarette shipment volume of Marlboro decreased by 7.5% to 18.8 billion units, principally due to Algeria, partly offset by Saudi Arabia. PMI's cigarette shipment volume of Parliament decreased by 0.5% to 8.4 billion units, mainly due to Turkey, partly offset by Russia. PMI's cigarette shipment volume of L&M decreased by 2.4% to 12.7 billion units, mainly due to Egypt and Turkey, partly offset by Kazakhstan, Saudi Arabia and Ukraine.


- -14 -



EEMA Key Market Commentaries

In North Africa, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

North Africa Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
33.6

 
37.4

 
(10.3
)%
 
139.0

 
138.5

 
0.4
 %
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
8,141

 
10,174

 
(20.0
)%
 
34,035

 
38,111

 
(10.7
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
9.3
%
 
12.4
%
 
(3.1
)
 
8.5
%
 
13.7
%
 
(5.2
)
L&M
12.2
%
 
13.0
%
 
(0.8
)
 
12.5
%
 
11.9
%
 
0.6

Others
2.5
%
 
2.4
%
 
0.1

 
2.7
%
 
2.3
%
 
0.4

Total
24.0
%
 
27.8
%
 
(3.8
)
 
23.7
%
 
27.9
%
 
(4.2
)

For the full year, the estimated total cigarette market increased by 0.4%, driven by Egypt, Morocco and Tunisia, partly offset by Algeria. The decrease in PMI's cigarette shipment volume reflected lower market share, mainly due to Marlboro in Algeria, principally resulting from the impact of excise tax-driven price increases, as well as lower-than-anticipated acceptance of Architecture 2.0 for Marlboro Round Taste.
In the quarter, the estimated total cigarette market decreased by 10.3%, or by 3.1% excluding the net impact of estimated trade inventory movements, due primarily to Algeria and Egypt, partly offset by Tunisia. The decrease in PMI's cigarette shipment volume reflected a lower total market, and lower market share reflecting the same factors as for the full year.

In Russia, estimated industry size, PMI cigarette shipment volume and market share performance, as measured by Nielsen, are shown in the table below.

Russia Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
71.7

 
74.2

 
(3.4
)%
 
280.7

 
294.1

 
(4.6
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
20,543

 
18,596

 
10.5
 %
 
79,651

 
84,422

 
(5.7
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
1.3
%
 
1.4
%
 
(0.1
)
 
1.4
%
 
1.4
%
 

Parliament
3.7
%
 
3.9
%
 
(0.2
)
 
3.8
%
 
3.9
%
 
(0.1
)
Bond Street
8.9
%
 
8.7
%
 
0.2

 
8.4
%
 
8.4
%
 

Others
13.3
%
 
14.5
%
 
(1.2
)
 
13.6
%
 
14.7
%
 
(1.1
)
Total
27.2
%
 
28.5
%
 
(1.3
)
 
27.2
%
 
28.4
%
 
(1.2
)

For the full year, the estimated total cigarette market decreased by 4.6%, mainly due to the impact of excise tax-driven price increases. The decrease in PMI's cigarette shipment volume, down by 8.3% excluding the impact of estimated distributor inventory movements, mainly reflected the lower total market, and lower cigarette market

- -15 -



share primarily due to a decline in "Others" of mid-price L&M and Chesterfield and super-low Optima, resulting from the timing of retail price increases compared to competition.
In the quarter, the estimated total cigarette market decreased by 3.4%, reflecting the same dynamic as for the full year. The increase in PMI's cigarette shipment volume reflected a favorable comparison with the fourth quarter of 2015, which was unfavorably impacted by estimated distributor inventory movements related to supply chain optimization. Excluding these inventory movements, PMI's cigarette volume decreased by 4.7%, reflecting the lower total market, and lower cigarette market share due to the same dynamics as for the full year.

In Turkey, estimated industry size, PMI cigarette shipment volume and market share performance, as measured by Nielsen, are shown in the table below.

Turkey Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
26.0

 
28.2

 
(8.0
)%
 
105.5

 
103.2

 
2.2
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
12,074

 
13,581

 
(11.1
)%
 
49,624

 
49,014

 
1.2
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
10.3
%
 
9.9
%
 
0.4

 
10.2
%
 
9.5
%
 
0.7

Parliament
11.8
%
 
11.6
%
 
0.2

 
11.7
%
 
11.6
%
 
0.1

Lark
7.0
%
 
7.9
%
 
(0.9
)
 
7.4
%
 
7.6
%
 
(0.2
)
Others
15.3
%
 
14.8
%
 
0.5

 
15.0
%
 
15.1
%
 
(0.1
)
Total
44.4
%
 
44.2
%
 
0.2

 
44.3
%
 
43.8
%
 
0.5


For the full year, the estimated total cigarette market increased by 2.2%, primarily reflecting a lower prevalence of illicit trade. The increase in PMI's cigarette shipment volume was mainly driven by the higher total market. PMI's higher market share, led by Marlboro, primarily reflecting the growth of its slimmer Touch variant, and Chesterfield, partly offset by L&M in "Others."
In the quarter, the estimated total cigarette market decreased by 8.0%, or by 4.7% excluding the net impact of estimated trade inventory movements, principally due to the impact of price increases. The decrease also reflected a difficult comparison with the fourth quarter of 2015, which increased by 7.8% driven by a lower prevalence of illicit trade and the favorable impact of estimated immigration. The decrease in PMI's shipments mainly reflected the lower total market. The increase in PMI's market share, as measured by Nielsen, reflected the same dynamics as for the full year.


- -16 -



In Ukraine, estimated industry size, PMI cigarette shipment volume and market share performance, as measured by Nielsen, are shown in the table below.

Ukraine Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
17.0

 
18.2

 
(6.4
)%
 
72.7

 
70.6

 
2.9
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
4,791

 
4,813

 
(0.5
)%
 
22,014

 
19,195

 
14.7
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
3.2
%
 
3.4
%
 
(0.2
)
 
3.2
%
 
3.8
%
 
(0.6
)
Parliament
3.2
%
 
2.8
%
 
0.4

 
3.0
%
 
2.9
%
 
0.1

Bond Street
9.3
%
 
8.8
%
 
0.5

 
10.1
%
 
8.3
%
 
1.8

Others
12.9
%
 
13.6
%
 
(0.7
)
 
13.6
%
 
15.0
%
 
(1.4
)
Total
28.6
%
 
28.6
%
 

 
29.9
%
 
30.0
%
 
(0.1
)

For the full year, the estimated total cigarette market increased by 2.9%, mainly driven by a lower prevalence of illicit trade. The increase in PMI's cigarette shipment volume reflected the higher total cigarette market. The decrease in PMI's market share was primarily due to Marlboro, reflecting the impact of widened price gaps, and mid-price Chesterfield and super-low President in "Others," mainly resulting from competitive price pressure in the low price segment, partly offset by Bond Street and L&M in "Others."
In the quarter, the estimated total cigarette market decreased by 6.4%, principally driven by the impact of price increases in 2016. The decrease in PMI's cigarette shipment volume mainly reflected a lower total market and a flat market share.

ASIA REGION

2016 Full-Year
Net revenues, excluding excise taxes, of $8.7 billion increased by 5.8%. Excluding unfavorable currency of $8 million, net revenues, excluding excise taxes, increased by 5.9%, reflecting a favorable pricing variance of $335 million, driven principally by Australia, Indonesia and the Philippines. The favorable pricing variance was supported by favorable volume/mix of $151 million, mainly driven by HeatSticks volume in Japan and a favorable cigarette volume comparison in Korea, partly offset by unfavorable volume/mix in Australia, Indonesia and Thailand, reflecting a lower estimated total market and cigarette market share.
Net revenues, excluding excise taxes, included $666 million related to the sale of RRPs, as detailed in the attached Schedule 18, mainly driven by Japan.

Operating companies income of $3.2 billion increased by 10.7%. Excluding favorable currency of $52 million, operating companies income increased by 8.9%, mainly driven by: a favorable pricing variance and a favorable cost comparison, notably related to cigarette business building and optimization initiatives in Indonesia. The increase was partly offset by: unfavorable volume/mix of $106 million, predominantly in Australia and Indonesia, partly offset by favorable HeatSticks volume in Japan, and increased support behind Reduced-Risk Products.


- -17 -



Adjusted operating companies income and margin are shown in the table below and detailed in Schedule 14. Adjusted operating companies income, excluding favorable currency, increased by 8.9%. Adjusted operating companies income margin, excluding currency, increased by 1.0 point to 36.2%, reflecting the above-mentioned factors, as detailed on Schedule 14.

2016 Fourth-Quarter
Net revenues, excluding excise taxes, of $2.4 billion increased by 27.4%. Excluding favorable currency of $118 million, net revenues, excluding excise taxes, increased by 21.2%, reflecting a favorable pricing variance of $178 million, driven principally by Australia, Indonesia and the Philippines. The favorable pricing variance was supported by favorable volume/mix of $229 million, predominantly driven by favorable HeatSticks volume in Japan, partly offset by unfavorable volume/mix in Indonesia and unfavorable volume in Australia, the Philippines and Thailand, reflecting a lower estimated total market and cigarette market share.
Net revenues, excluding excise taxes, included $312 million related to the sale of RRPs, mainly driven by Japan, as detailed in the attached Schedule 18.

Operating companies income of $908 million increased by 95.3%. Excluding favorable currency of $63 million, operating companies income increased by 81.7%, mainly driven by: a favorable pricing variance; favorable volume/mix of $132 million driven by HeatSticks volume in Japan; and a favorable cost comparison, notably related to significant investments behind cigarette brand building initiatives in Indonesia and Japan; partly offset by increased costs behind Reduced-Risk Products in Japan.

Adjusted operating companies income and margin are shown in the table below and detailed on Schedule 11. Adjusted operating companies income, excluding favorable currency, increased by 81.7%. Adjusted operating companies income margin, excluding favorable currency, increased by 12.1 points to 36.3%, reflecting the factors mentioned above, as detailed on Schedule 11.

Asia OCI
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

OCI
$
908

 
$
465

95.3
%
81.7
%
 
$
3,196

 
$
2,886

10.7
%
8.9
%
Asset impairment & exit costs

 

 
 
 

 

 
 
Adjusted OCI
$
908

 
$
465

95.3
%
81.7
%
 
$
3,196

 
$
2,886

10.7
%
8.9
%
Adjusted OCI Margin*
37.2
%
 
24.2
%
13.0

12.1

 
36.8
%
 
35.2
%
1.6

1.0

*Margins are calculated as adjusted OCI, divided by net revenues, excluding excise taxes.

Asia PMI Shipment Commentaries

2016 Full-Year
PMI's cigarette shipment volume decreased by 7.6% to 260.0 billion units, mainly due to: Indonesia; Pakistan, reflecting a lower total estimated cigarette market resulting from excise tax-driven price increases and the growth of illicit trade; the Philippines; and Thailand, primarily reflecting the impact of excise tax-driven price increases in the first quarter of 2016, as well as lower market share; and in-switching to HeatSticks; partly offset by Korea, reflecting a normalization of the total estimated cigarette market following the disruptive excise tax increase in January 2015.
Cigarette shipment volume of Marlboro increased by 4.0% to 76.5 billion units, mainly driven by Korea and the Philippines, partly offset by Vietnam, as well as in-switching to HeatSticks. Cigarette shipment volume of

- -18 -



Parliament increased by 7.5% to 10.1 billion units, driven by Korea. Cigarette shipment volume of Lark decreased by 3.8% to 17.6 billion units, principally due to Japan.

2016 Fourth-Quarter
PMI's cigarette shipment volume decreased by 6.4% to 63.8 billion units, mainly due to: Indonesia; the Philippines; and Thailand, primarily reflecting the same dynamics as for the full year; partly offset by Japan, reflecting a favorable comparison related to distributor inventory movements.
Cigarette shipment volume of Marlboro increased by 4.8% to 19.2 billion units, predominantly driven by Japan and the Philippines, partly offset by Indonesia and Vietnam, as well as in-switching to HeatSticks. Cigarette shipment volume of Parliament increased by 2.7% to 2.6 billion units, driven mainly by Korea, partly offset by Japan. Cigarette shipment volume of Lark increased by 11.5% to 4.2 billion units, driven by Japan.

Asia Key Market Commentaries

In Indonesia, estimated industry size, PMI cigarette shipment volume, market share and segmentation performance are shown in the tables below.

Indonesia Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
80.5

 
83.1

 
(3.1
)%
 
315.6

 
320.0

 
(1.4
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
26,732

 
27,945

 
(4.3
)%
 
105,524

 
109,840

 
(3.9
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Sampoerna A
14.0
%
 
14.3
%
 
(0.3
)
 
14.0
%
 
14.6
%
 
(0.6
)
Dji Sam Soe
6.4
%
 
6.8
%
 
(0.4
)
 
6.5
%
 
6.9
%
 
(0.4
)
U Mild
3.9
%
 
4.5
%
 
(0.6
)
 
4.2
%
 
4.7
%
 
(0.5
)
Others
8.9
%
 
8.0
%
 
0.9

 
8.7
%
 
8.1
%
 
0.6

Total
33.2
%
 
33.6
%
 
(0.4
)
 
33.4
%
 
34.3
%
 
(0.9
)

Indonesia Segmentation Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
p.p.

 
2016

 
2015

 
p.p.

Segment % of Total Market
 
 
 
 
 
 
 
 
 
 
 
Hand-Rolled Kretek (SKT)
18.2
%
 
19.1
%
 
(0.9
)
 
18.2
%
 
19.1
%
 
(0.9
)
Machine-Made Kretek (SKM)
76.2
%
 
74.8
%
 
1.4

 
75.8
%
 
74.7
%
 
1.1

Whites (SPM)
5.6
%
 
6.1
%
 
(0.5
)
 
6.0
%
 
6.2
%
 
(0.2
)
Total
100.0
%
 
100.0
%
 

 
100.0
%
 
100.0
%
 

 
 
 
 
 
 
 
 
 
 
 
 
PMI % Share of Segment
 
 
 
 
 
 
 
 
 
 
 
Hand-Rolled Kretek (SKT)
37.8
%
 
38.9
%
 
(1.1
)
 
37.3
%
 
37.7
%
 
(0.4
)
Machine-Made Kretek (SKM)
29.0
%
 
28.5
%
 
0.5

 
28.9
%
 
29.7
%
 
(0.8
)
Whites (SPM)
76.3
%
 
80.6
%
 
(4.3
)
 
79.5
%
 
80.3
%
 
(0.8
)

For the full year, the estimated total cigarette market decreased by 1.4%, mainly reflecting a soft economic environment and the impact of excise tax-driven price increases. The decrease in PMI's cigarette shipments was mainly due to lower market share, reflecting the soft performance of PMI's SKM portfolio, due to competitors'

- -19 -



discounted product offerings, and PMI's SKT portfolio, broadly in line with industry trends, as well as a lower estimated total market.
In the quarter, the estimated total cigarette market decreased by 3.1%, reflecting the same dynamics as for the full year. The decrease in PMI's cigarette shipments was mainly due to a lower estimated total market, as well as lower market share mainly reflecting the soft performance of PMI's SKT portfolio, broadly in line with industry trends.

In Japan, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Japan Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
43.1

 
46.5

 
(7.4
)%
 
173.8

 
182.3

 
(4.6
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
10,631

 
9,496

 
12.0
 %
 
43,915

 
45,690

 
(3.9
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
10.7
%
 
11.0
%
 
(0.3
)
 
10.9
%
 
11.3
%
 
(0.4
)
Parliament
2.4
%
 
2.3
%
 
0.1

 
2.4
%
 
2.3
%
 
0.1

Lark
9.8
%
 
9.9
%
 
(0.1
)
 
9.9
%
 
9.9
%
 

Others
1.6
%
 
1.7
%
 
(0.1
)
 
1.7
%
 
1.8
%
 
(0.1
)
Total
24.5
%
 
24.9
%
 
(0.4
)
 
24.9
%
 
25.3
%
 
(0.4
)

For the full year, the estimated total cigarette market decreased by 4.6%, reflecting the continued underlying cigarette consumption decline, the growth of Reduced-Risk Products, and the impact of the April price increases of certain brands of PMI's key competitor. Excluding the net impact of distributor inventory movements, PMI's cigarette shipment volume decreased by 6.5%. The decline was mainly due to a lower total cigarette market, as well as lower cigarette market share, reflecting the impact of competitors' retail pricing, competitors' differentiated menthol taste product offerings and in-switching to Marlboro HeatSticks.
The estimated national market share of Marlboro HeatSticks was 2.9%, bringing PMI's total combined national market share to 27.1%, up by 1.7 points.
In the quarter, the estimated total cigarette market decreased by 7.4%, mainly reflecting the same dynamics as for the full year. Excluding the net impact of distributor inventory movements, PMI's cigarette shipment volume decreased by 10.8%, mainly reflecting the lower cigarette market, as well as lower cigarette market share, reflecting the same dynamics as for the full year.
The estimated national market share of Marlboro HeatSticks was 4.9%, bringing PMI's total combined national market share to 28.3%, up by 3.1 points.


   

- -20 -



In Korea, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Korea Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change
 
2016

 
2015

 
% / p.p.
 
2016
 
2015
 
% / p.p.
Total Cigarette Market (billion units)
18.0

 
17.9

 
0.5
%
 
73.6

 
67.3

 
9.4
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
3,937

 
3,848

 
2.3
%
 
15,490

 
14,201

 
9.1
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
10.0
%
 
9.7
%
 
0.3

 
9.6
%
 
9.6
%
 

Parliament
9.0
%
 
8.7
%
 
0.3

 
8.5
%
 
8.4
%
 
0.1

Virginia S.
2.3
%
 
2.6
%
 
(0.3
)
 
2.4
%
 
2.6
%
 
(0.2
)
Others
0.4
%
 
0.5
%
 
(0.1
)
 
0.5
%
 
0.6
%
 
(0.1
)
Total
21.7
%
 
21.5
%
 
0.2

 
21.0
%
 
21.2
%
 
(0.2
)

For the full year, excluding a favorable comparison with the prior year driven by estimated trade inventory movements, the estimated total cigarette market increased by 4.3%, reflecting the normalization of the market following the disruptive excise tax increase of 120% in January 2015. The growth in PMI's cigarette shipment volume primarily reflected the higher estimated total market.
In the quarter, the estimated total cigarette market increased by 0.5%. Excluding the net impact of estimated trade inventory movements, the total cigarette market decreased by 2.3%. The increase in PMI's cigarette shipment volume partly reflected higher market share.

In the Philippines, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Philippines Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
19.2

 
22.1

 
(13.2
)%
 
79.3

 
90.2

 
(12.0
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
13,053

 
16,415

 
(20.5
)%
 
56,611

 
66,236

 
(14.5
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
29.9
%
 
23.9
%
 
6.0

 
28.4
%
 
20.0
%
 
8.4

Fortune
20.5
%
 
28.1
%
 
(7.6
)
 
23.4
%
 
29.2
%
 
(5.8
)
Jackpot
6.8
%
 
10.6
%
 
(3.8
)
 
7.9
%
 
12.4
%
 
(4.5
)
Others
11.0
%
 
11.8
%
 
(0.8
)
 
11.6
%
 
11.8
%
 
(0.2
)
Total
68.2
%
 
74.4
%
 
(6.2
)
 
71.3
%
 
73.4
%
 
(2.1
)
    
For the full year, the estimated total cigarette market decreased by 12.0%, mainly due to the impact of excise tax-driven price increases. The decline in PMI's cigarette shipment volume reflected the lower total market, as well as the impact of these price increases on market share, particularly on its low and super-low price brands, Fortune and Jackpot, partly offset by an increase in market share of Marlboro, benefiting from its narrowed price gap with lower-priced brands as a result of the price increases.

- -21 -



In the quarter, the estimated total cigarette market decreased by 13.2%, mainly due to the impact of excise-tax-driven price increases, including those on PMI's full brand portfolio at the end of October. The decline in PMI's cigarette shipment volume and market share reflected the same dynamics as for the full year.

LATIN AMERICA & CANADA REGION

2016 Full-Year
Net revenues, excluding excise taxes, of $2.8 billion decreased by 10.0%. Excluding unfavorable currency of $525 million, net revenues, excluding excise taxes, increased by 6.6%, driven by a favorable pricing variance of $312 million, principally in Argentina and Canada, partly offset by unfavorable volume/mix of $104 million, mainly due to unfavorable volume in Argentina, reflecting the impact of excise tax-driven price increases, partly offset by favorable volume in Mexico.
   
Operating companies income of $938 million decreased by 13.5%. Excluding unfavorable currency of $282 million, operating companies income increased by 12.4%, primarily driven by a favorable pricing variance, partially offset by unfavorable volume/mix of $85 million, mainly due to Argentina, partly offset by Mexico, and higher costs, mainly inflation-driven in Argentina.

Adjusted operating companies income and margin are shown in the table below and detailed in Schedule 14. Adjusted operating companies income, excluding unfavorable currency, increased by 12.4%. Adjusted operating companies income margin, excluding currency, increased by 1.9 points to 36.2%, principally driven by the factors mentioned above, as detailed on Schedule 14.

2016 Fourth-Quarter
Net revenues, excluding excise taxes, of $785 million decreased by 4.5%. Excluding unfavorable currency of $98 million, net revenues, excluding excise taxes, increased by 7.4%, driven by a favorable pricing variance of $87 million, principally in Argentina and Canada, partly offset by unfavorable volume/mix of $26 million, mainly due to the same dynamics as for the full year.
  
Operating companies income of $261 million increased by 10.6%. Excluding unfavorable currency of $62 million, operating companies income increased by 36.9%, primarily driven by a favorable pricing variance, partly offset by unfavorable volume/mix of $19 million, mainly due to Argentina, partly offset by Mexico.
 
Adjusted operating companies income and margin are shown in the table below and detailed on Schedule 11. Adjusted operating companies income, excluding unfavorable currency, increased by 36.9%. Adjusted operating companies income margin, excluding currency, increased by 7.9 points to 36.6%, principally driven by the factors mentioned above, as detailed on Schedule 11.

Latin America & Canada OCI
Fourth-Quarter
 
Full-Year
(in millions)
 
 
 
 
Excl.

 
 
 
 
 
Excl.

 
2016

 
2015

Change

Curr.

 
2016

 
2015

Change

Curr.

OCI
$
261

 
$
236

10.6
%
36.9
%
 
$
938

 
$
1,085

(13.5
)%
12.4
%
Asset impairment & exit costs

 

 
 
 

 

 
 
Adjusted OCI
$
261

 
$
236

10.6
%
36.9
%
 
$
938

 
$
1,085

(13.5
)%
12.4
%
Adjusted OCI Margin*
33.2
%
 
28.7
%
4.5

7.9

 
33.0
%
 
34.3
%
(1.3
)
1.9

*Margins are calculated as adjusted OCI, divided by net revenues, excluding excise taxes.

- -22 -




Latin America & Canada PMI Shipment Commentaries

2016 Full-Year
PMI's cigarette shipment volume decreased by 4.3% to 87.9 billion units, mainly due to Argentina, partly offset by Mexico. While cigarette shipment volume of Marlboro decreased by 1.8% to 35.2 billion units, its market share increased by 0.6 points to an estimated 15.8%, primarily driven by Brazil, up by 0.6 points to 10.3%, Colombia, up by 0.3 points to 9.3%, and Mexico, up by 1.3 points to 48.9%, partly offset by Argentina, down by 1.9 points to 22.4%. Cigarette shipment volume of Philip Morris decreased by 15.3% to 16.5 billion units, mainly due to Argentina.

2016 Fourth-Quarter
PMI's cigarette shipment volume decreased by 5.2% to 23.8 billion units, mainly due to Argentina, partly offset by Mexico. While cigarette shipment volume of Marlboro decreased by 3.4% to 9.6 billion units, its market share increased by 0.7 points to an estimated 16.4%, primarily driven by Brazil, up by 0.7 points to 10.3% and Colombia, up by 0.4 points to 9.4%, and Mexico, up by 2.6 points to 52.2%, partly offset by Argentina, down by 3.9 points to 20.8%. Cigarette shipment volume of Philip Morris decreased by 26.5% to 3.9 billion units, mainly due to Argentina.

Latin America & Canada Key Market Commentaries

In Argentina, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Argentina Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
9.4

 
11.0

 
(14.6
)%
 
36.1

 
40.8

 
(11.6
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
7,123

 
8,676

 
(17.9
)%
 
27,512

 
31,910

 
(13.8
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
20.8
%
 
24.7
%
 
(3.9
)
 
22.4
%
 
24.3
%
 
(1.9
)
Parliament
1.7
%
 
2.1
%
 
(0.4
)
 
1.9
%
 
2.1
%
 
(0.2
)
Philip Morris
37.3
%
 
45.1
%
 
(7.8
)
 
41.6
%
 
44.7
%
 
(3.1
)
Others
15.7
%
 
6.7
%
 
9.0

 
10.4
%
 
7.1
%
 
3.3

Total
75.5
%
 
78.6
%
 
(3.1
)
 
76.3
%
 
78.2
%
 
(1.9
)

For the full year, the decline of the estimated total cigarette market of 11.6% mainly reflected a soft economic environment and the impact of the May 2016 excise tax increase that drove a more than 50% increase in average industry retail prices. The decrease in PMI's cigarette shipment volume was principally due to the lower total market. PMI's lower cigarette market share primarily reflected growth in competitors' super-low priced products benefiting from down-trading, partly offset by low-price Chesterfield in "Others." The capsule segment was up by 1.0 point to 17.4% of the total market; PMI's share of the segment increased by 0.4 points to 73.9%.
In the quarter, the decline of the total cigarette market of 14.6%, the decrease in PMI's cigarette shipment volume and lower cigarette market share reflected the same dynamics as for the full year. Although the capsule segment was down by 0.1 point to 17.2% of the total market, PMI's share of the segment increased by 0.9 points to 75.2%.

- -23 -




In Canada, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Canada Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
6.8

 
6.9

 
(1.8
)%
 
26.3

 
26.7

 
(1.6
)%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
2,584

 
2,502

 
3.3
 %
 
10,049

 
9,926

 
1.2
 %
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Belmont
3.8
%
 
3.4
%
 
0.4

 
3.7
%
 
3.3
%
 
0.4

Canadian Classics
10.3
%
 
9.8
%
 
0.5

 
10.2
%
 
10.3
%
 
(0.1
)
Next
11.6
%
 
10.6
%
 
1.0

 
11.3
%
 
10.6
%
 
0.7

Others
13.1
%
 
12.3
%
 
0.8

 
13.2
%
 
13.1
%
 
0.1

Total
38.8
%
 
36.1
%
 
2.7

 
38.4
%
 
37.3
%
 
1.1


For the full year, the estimated total cigarette market decreased by 1.6%. The increase in PMI's cigarette shipment volume was principally driven by higher cigarette market share, favorably impacted by estimated trade inventory movements, partly offset by a lower total market.
In the quarter, the estimated total cigarette market decreased by 3.6% excluding the net impact of estimated trade inventory movements. The increase in PMI's cigarette shipment volume reflected higher cigarette market share, favorably impacted by estimated inventory movements.

In Mexico, estimated industry size, PMI cigarette shipment volume and market share performance are shown in the table below.

Mexico Key Market Data
Fourth-Quarter
 
Full-Year
 
 
 
 
 
Change

 
 
 
 
 
Change

 
2016

 
2015

 
% / p.p.

 
2016

 
2015

 
% / p.p.

Total Cigarette Market (billion units)
9.7

 
9.1

 
6.8
%
 
36.2

 
33.9

 
6.7
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Shipments (million units)
7,066

 
6,380

 
10.8
%
 
25,080

 
23,246

 
7.9
%
 
 
 
 
 
 
 
 
 
 
 
 
PMI Cigarette Market Share
 
 
 
 
 
 
 
 
 
 
 
Marlboro
52.2
%
 
49.6
%
 
2.6

 
48.9
%
 
47.6
%
 
1.3

Delicados
9.5
%
 
10.3
%
 
(0.8
)
 
9.7
%
 
10.6
%
 
(0.9
)
Benson & Hedges
5.0
%
 
4.5
%
 
0.5

 
4.7
%
 
4.5
%
 
0.2

Others
6.0
%
 
5.7
%
 
0.3

 
6.0
%
 
5.8
%
 
0.2

Total
72.7
%
 
70.1
%
 
2.6

 
69.3
%
 
68.5
%
 
0.8


For the full year, the estimated total cigarette market increased by 6.7%, or by 1.9% excluding the net impact of estimated trade inventory movements, primarily reflecting improved market conditions and a lower prevalence of illicit trade. The increase in PMI's cigarette shipment volume reflected the higher total market. PMI's cigarette market share, benefiting from the impact of estimated inventory movements, was up by 0.8 points, with growth of Marlboro and Benson & Hedges, reflecting the impact of new product launches, partly offset by low-price

- -24 -



Delicados. PMI's share of the premium segment, representing 56.8% of the total market, increased by 1.1 points to 93.5%.
In the quarter, the estimated total cigarette market increased by 6.8%. Excluding the net impact of estimated trade inventory movements, the estimated total cigarette market decreased by 2.5%. The increase in PMI's cigarette shipment volume mainly reflected the higher total cigarette market. PMI's cigarette market share, benefiting from the impact of estimated trade inventory movements mentioned above, was up by 2.6 points, reflecting the same dynamics as for the full year. PMI's share of the premium segment, representing 59.5% of the total market, was up by 2.1 points to 94.9%.


- -25 -




About Philip Morris International Inc. (“PMI”)
PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets.  In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”).  RRPs is the term PMI uses to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking.  Through multidisciplinary capabilities in product development, state-of-the-art facilities, and industry-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements.  For more information, see www.pmi.com and www.pmiscience.com.


- -26 -



Forward-Looking and Cautionary Statements
This press release contains projections of future results and other forward-looking statements. Achievement of future results is subject to risks, uncertainties and inaccurate assumptions. In the event that risks or uncertainties materialize, or underlying assumptions prove inaccurate, actual results could vary materially from those contained in such forward-looking statements. Pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, PMI is identifying important factors that, individually or in the aggregate, could cause actual results and outcomes to differ materially from those contained in any forward-looking statements made by PMI.
PMI's business risks include: significant increases in cigarette-related taxes; the imposition of discriminatory excise tax structures; fluctuations in customer inventory levels due to increases in product taxes and prices; increasing marketing and regulatory restrictions, often with the goal of reducing or preventing the use of tobacco products; health concerns relating to the use of tobacco products and exposure to environmental tobacco smoke; litigation related to tobacco use; intense competition; the effects of global and individual country economic, regulatory and political developments; changes in adult smoker behavior; lost revenues as a result of counterfeiting, contraband and cross-border purchases; governmental investigations; unfavorable currency exchange rates and currency devaluations; adverse changes in applicable corporate tax laws; adverse changes in the cost and quality of tobacco and other agricultural products and raw materials; and the integrity of its information systems. PMI's future profitability may also be adversely affected should it be unsuccessful in its attempts to produce and commercialize Reduced-Risk Products; if it is unable to successfully introduce new products, promote brand equity, enter new markets or improve its margins through increased prices and productivity gains; if it is unable to expand its brand portfolio internally or through acquisitions and the development of strategic business relationships; or if it is unable to attract and retain the best global talent.
PMI is further subject to other risks detailed from time to time in its publicly filed documents, including the Form 10-Q for the quarter ended September 30, 2016. PMI cautions that the foregoing list of important factors is not a complete discussion of all potential risks and uncertainties. PMI does not undertake to update any forward-looking statement that it may make from time to time, except in the normal course of its public disclosure obligations.

- -27 -



 
 
 
Schedule 1

PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Condensed Statements of Earnings
For the Quarters Ended December 31,
($ in millions, except per share data)
(Unaudited)
 
 
 
 
 
2016
2015
% Change
Net Revenues
$
19,189

$
18,371

4.5
%
Cost of sales
2,499

2,375

5.2
%
Excise Taxes on products (1)
12,218

11,979

2.0
%
Gross profit
4,472

4,017

11.3
%
Marketing, administration and research costs
1,842

2,028

 
Asset impairment and exit costs

68

 
Amortization of intangibles
18

20

 
Operating Income (2)
2,612

1,901

37.4
%
Interest expense, net
201

227

 
Earnings before income taxes
2,411

1,674

44.0
%
Provision for income taxes
658

412

59.7
%
Equity (income)/loss in unconsolidated subsidiaries, net
(22
)
(36
)
 
Net Earnings
1,775

1,298

36.7
%
Net Earnings attributable to noncontrolling interests
64

49

 
Net Earnings attributable to PMI
$
1,711

$
1,249

37.0
%
 
 
 
 
Per share data (3):
 
 
 
  Basic Earnings Per Share
$
1.10

$
0.80

37.5
%
  Diluted Earnings Per Share
$
1.10

$
0.80

37.5
%
 
 
 
 

 
 
 
 
(1) The segment detail of Excise Taxes on products sold for the quarters ended December 31, 2016 and 2015 is shown on Schedule 2.
 
(2) PMI's management evaluates segment performance and allocates resources based on operating companies income, which PMI defines as operating income, excluding general corporate expenses and amortization of intangibles, plus equity (income)/loss in unconsolidated subsidiaries, net. The reconciliation from operating income to operating companies income is as follows:
 
 
 
 
 
2016
2015
% Change
Operating Income
$
2,612

$
1,901

37.4
%
Excluding:
 
 
 
- Amortization of intangibles
18

20

 
- General corporate expenses (included in marketing, administration and research costs above)
42

47

 
Plus: Equity (income)/loss in unconsolidated subsidiaries, net
(22
)
(36
)
 
Operating Companies Income
$
2,694

$
2,004

34.4
%
 
 
 
 
(3) Net Earnings and weighted-average shares used in the basic and diluted earnings per share computations for the quarters ended December 31, 2016 and 2015 are shown on Schedule 4, Footnote 1.
 
 
 
 
 
 
 
 
 






 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 2

PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Quarters Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Revenues excluding Excise Taxes
 
 
 
European Union
EEMA
Asia
Latin America & Canada
 
Total
 
 
 
 
 
 
 
 
 
2016
Net Revenues (1)
 
$
6,465

$
4,636

$
5,517

$
2,571

 
$
19,189

 
Excise Taxes on products
 
(4,521
)
(2,838
)
(3,073
)
(1,786
)
 
(12,218
)
 
Net Revenues excluding Excise Taxes
 
1,944

1,798

2,444

785

 
6,971

 
 
 
 
 
 
 
 
 
2015
Net Revenues
 
$
6,647

$
4,420

$
4,786

$
2,518

 
$
18,371

 
Excise Taxes on products
 
(4,713
)
(2,703
)
(2,867
)
(1,696
)
 
(11,979
)
 
Net Revenues excluding Excise Taxes
 
1,934

1,717

1,919

822

 
6,392

 
 
 
 
 
 
 
 
 
Variance
Currency
 
(25
)
(85
)
118

(98
)
 
(90
)
 
Acquisitions
 




 

 
Operations
 
35

166

407

61

 
669

 
Variance Total
 
10

81

525

(37
)
 
579

 
Variance Total (%)
 
0.5
%
4.7
%
27.4
%
(4.5
)%
 
9.1
%
 
 
 
 
 
 
 
 
 
 
Variance excluding Currency
 
35

166

407

61

 
669

 
Variance excluding Currency (%)
 
1.8
%
9.7
%
21.2
%
7.4
 %
 
10.5
%
 
 
 
 
 
 
 
 
 
 
Variance excluding Currency & Acquisitions
 
35

166

407

61

 
669

 
Variance excluding Currency & Acquisitions (%)
1.8
%
9.7
%
21.2
%
7.4
 %
 
10.5
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1) 2016 Currency increased / (decreased) Net Revenues as follows:
 
 
 
 
 
 
European Union
 
$
(103
)
 
 
 
 
 
 
EEMA
 
(329
)
 
 
 
 
 
 
Asia
 
233

 
 
 
 
 
 
Latin America & Canada
 
(580
)
 
 
 
 
 
 
 
 
$
(779
)
 
 
 
 
 






 
 
 
 
 
 
 
Schedule 3
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Quarters Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
Operating Companies Income
 
 
 
European Union
EEMA
Asia
Latin America & Canada
Total
 
2016
 
$
898

$
627

$
908

$
261

$
2,694

 
2015
 
599

704

465

236

2,004

 
% Change
 
49.9
%
(10.9
)%
95.3
%
10.6
%
34.4
%
 
 
 
 
 
 
 
 
 
Reconciliation:
 
 
 
 
 
 
 
For the quarter ended December 31, 2015
 
$
599

$
704

$
465

$
236

$
2,004

 
 
 
 
 
 
 
 
 
2015 Asset impairment and exit costs
 
68




68

 
2016 Asset impairment and exit costs
 





 
 
 
 
 
 
 
 
 
Acquired businesses
 





 
Currency
 
29

(390
)
63

(62
)
(360
)
 
Operations
 
202

313

380

87

982

 
For the quarter ended December 31, 2016
 
$
898

$
627

$
908

$
261

$
2,694

 
 
 
 
 
 
 
 
 






 
 
 
Schedule 4
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Diluted Earnings Per Share
For the Quarters Ended December 31,
($ in millions, except per share data)
(Unaudited)
 
 
 
 
 
 
 
 
Diluted
 
 
 
 
E.P.S.
 
 
 
 
 
 
2016 Diluted Earnings Per Share
 
 
$
1.10

(1) 
2015 Diluted Earnings Per Share
 
 
$
0.80

(1) 
Change
 
 
$
0.30

 
% Change
 
 
37.5
%
 
 
 
 
 
 
Reconciliation:
 
 
 
 
2015 Diluted Earnings Per Share
 
 
$
0.80

(1) 
 
 
 
 
 
Special Items:
 
 
 
 
2015 Asset impairment and exit costs
 
 
0.03

 
2015 Tax items
 
 
(0.02
)
 
2016 Asset impairment and exit costs
 
 

 
2016 Tax items
 
 

 
 
 
 
 
 
Currency
 
 
(0.13
)
 
Interest
 
 
0.01

 
Change in tax rate
 
 
(0.02
)
 
Operations
 
 
0.43

(2) 
2016 Diluted Earnings Per Share
 
 
$
1.10

(1) 
 
 
 
 
 
 
 
 
 
 
(1) Basic and diluted EPS were calculated using the following (in millions):
 
 
 
 
 
 
 
Q4
2016
 
Q4
2015
 
 
 
 
 
 
Net Earnings attributable to PMI
$
1,711

 
$
1,249

 
Less distributed and undistributed earnings attributable
 
 
 
 
to share-based payment awards
5

 
4

 
Net Earnings for basic and diluted EPS
$
1,706

 
$
1,245

 
 
 
 
 
 
Weighted-average shares for basic and diluted EPS
1,551

 
1,549

 
 
 
 
 
 
(2) Includes the impact of shares outstanding and share-based payments
 
 
 
 
 
 






 
 
 
 
Schedule 5

 
PHILIP MORRIS INTERNATIONAL INC.
 
and Subsidiaries
 
Condensed Statements of Earnings
 
For the Years Ended December 31,
 
($ in millions, except per share data)
 
(Unaudited)
 
 
 
 
 
 
 
2016
2015
% Change

 
Net Revenues
$
74,953

$
73,908

1.4
 %
 
Cost of sales
9,391

9,365

0.3
 %
 
Excise Taxes on products (1)
48,268

47,114

2.4
 %
 
Gross profit
17,294

17,429

(0.8
)%
 
Marketing, administration and research costs
6,405

6,656

 
 
Asset impairment and exit costs

68

 
 
Amortization of intangibles
74

82

 
 
Operating Income (2)
10,815

10,623

1.8
 %
 
Interest expense, net
891

1,008

 
 
Earnings before income taxes
9,924

9,615

3.2
 %
 
Provision for income taxes
2,768

2,688

3.0
 %
 
Equity (income)/loss in unconsolidated subsidiaries, net
(94
)
(105
)
 
 
Net Earnings
7,250

7,032

3.1
 %
 
Net Earnings attributable to noncontrolling interests
283

159

 
 
Net Earnings attributable to PMI
$
6,967

$
6,873

1.4
 %
 
 
 
 
 
 
Per share data (3):
 
 
 
 
  Basic Earnings Per Share
$
4.48

$
4.42

1.4
 %
 
  Diluted Earnings Per Share
$
4.48

$
4.42

1.4
 %
 
 
 
 
 
 

 
 
 
 
 
 
(1) The segment detail of Excise Taxes on products sold for the years ended December 31, 2016 and 2015 is shown on Schedule 6.
 
 
 
(2) PMI's management evaluates segment performance and allocates resources based on operating companies income, which PMI defines as operating income, excluding general corporate expenses and amortization of intangibles, plus equity (income)/loss in unconsolidated subsidiaries, net. The reconciliation from operating income to operating companies income is as follows:
 
 
 
 
 
 
 
2016
2015
% Change
 
Operating Income
$
10,815

$
10,623

1.8
 %
 
Excluding:
 
 
 
 
- Amortization of intangibles
74

82

 
 
- General corporate expenses (included in marketing, administration and research costs above)
161

162

 
 
Plus: Equity (income)/loss in unconsolidated subsidiaries, net
(94
)
(105
)
 
 
Operating Companies Income
$
11,144

$
10,972

1.6
 %
 
 
 
 
 
 
(3) Net Earnings and weighted-average shares used in the basic and diluted Earnings Per Share computations for the years ended December 31, 2016 and 2015 are shown on Schedule 8, Footnote 1.






 
 
 
 
 
 
 
 
Schedule 6

PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Years Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Revenues excluding Excise Taxes
 
 
 
European Union
EEMA
Asia
Latin America & Canada
 
Total
 
 
 
 
 
 
 
 
 
2016
Net Revenues (1)
 
$
27,129

$
18,286

$
20,531

$
9,007

 
$
74,953

 
Excise Taxes on products
 
(18,967
)
(11,286
)
(11,850
)
(6,165
)
 
(48,268
)
 
Net Revenues excluding Excise Taxes
 
8,162

7,000

8,681

2,842

 
26,685

 
 
 
 
 
 
 
 
 
2015
Net Revenues
 
$
26,563

$
18,328

$
19,469

$
9,548

 
$
73,908

 
Excise Taxes on products
 
(18,495
)
(10,964
)
(11,266
)
(6,389
)
 
(47,114
)
 
Net Revenues excluding Excise Taxes
 
8,068

7,364

8,203

3,159

 
26,794

 
 
 
 
 
 
 
 
 
Variance
Currency
 
(147
)
(600
)
(8
)
(525
)
 
(1,280
)
 
Acquisitions
 




 

 
Operations
 
241

236

486

208

 
1,171

 
Variance Total
 
94

(364
)
478

(317
)
 
(109
)
 
Variance Total (%)
 
1.2
%
(4.9
)%
5.8
%
(10.0
)%
 
(0.4
)%
 
 
 
 
 
 
 
 
 
 
Variance excluding Currency
 
241

236

486

208

 
1,171

 
Variance excluding Currency (%)
 
3.0
%
3.2
 %
5.9
%
6.6
 %
 
4.4
 %
 
 
 
 
 
 
 
 
 
 
Variance excluding Currency & Acquisitions
 
241

236

486

208

 
1,171

 
Variance excluding Currency & Acquisitions (%)
3.0
%
3.2
 %
5.9
%
6.6
 %
 
4.4
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1) 2016 Currency decreased Net Revenues as follows:
 
 
 
 
 
European Union
 
$
(571
)
 
 
 
 
 
 
EEMA
 
(1,963
)
 
 
 
 
 
 
Asia
 
(266
)
 
 
 
 
 
 
Latin America & Canada
 
(2,403
)
 
 
 
 
 
 
 
 
$
(5,203
)
 
 
 
 
 






 
 
 
 
 
 
Schedule 7
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Years Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating Companies Income
 
 
European Union
EEMA
Asia
Latin America & Canada
Total
2016
 
$
3,994

$
3,016

$
3,196

$
938

$
11,144

2015
 
3,576

3,425

2,886

1,085

10,972

% Change
 
11.7
%
(11.9
)%
10.7
%
(13.5
)%
1.6
%
 
 
 
 
 
 
 
Reconciliation:
 
 
 
 
 
 
For the year ended December 31, 2015
 
$
3,576

$
3,425

$
2,886

$
1,085

$
10,972

 
 
 
 
 
 
 
2015 Asset impairment and exit costs
 
68




68

2016 Asset impairment and exit costs
 





 
 
 
 
 
 
 
Acquired businesses
 





Currency
 
34

(839
)
52

(282
)
(1,035
)
Operations
 
316

430

258

135

1,139

For the year ended December 31, 2016
 
$
3,994

$
3,016

$
3,196

$
938

$
11,144

 
 
 
 
 
 
 






 
 
 
Schedule 8
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Diluted Earnings Per Share
For the Years Ended December 31,
($ in millions, except per share data)
(Unaudited)
 
 
 
 
 
 
 
 
Diluted
 
 
 
 
E.P.S.
 
 
 
 
 
 
2016 Diluted Earnings Per Share
 
 
$
4.48

(1) 
2015 Diluted Earnings Per Share
 
 
$
4.42

(1) 
Change
 
 
$
0.06

 
% Change
 
 
1.4
%
 
 
 
 
 
 
Reconciliation:
 
 
 
 
2015 Diluted Earnings Per Share
 
 
$
4.42

(1) 
 
 
 
 
 
Special Items:
 
 
 
 
2015 Asset impairment and exit costs
 
 
0.03

 
2015 Tax items
 
 
(0.03
)
 
2016 Asset impairment and exit costs
 
 

 
2016 Tax items
 
 

 
 
 
 
 
 
Currency
 
 
(0.46
)
 
Interest
 
 
0.05

 
Change in tax rate
 
 
0.03

 
Operations
 
 
0.44

(2) 
2016 Diluted Earnings Per Share
 
 
$
4.48

(1) 
 
 
 
 
 
 
 
 
 
 
(1) Basic and diluted EPS were calculated using the following (in millions):
 
 
 
 
 
 
 
YTD December
2016
 
YTD December
2015
 
 
 
 
 
 
Net Earnings attributable to PMI
$
6,967

 
$
6,873

 
Less distributed and undistributed earnings attributable
 
 
 
 
to share-based payment awards
19

 
24

 
Net Earnings for basic and diluted EPS
$
6,948

 
$
6,849

 
 
 
 
 
 
Weighted-average shares for basic and diluted EPS
1,551

 
1,549

 
 
 
 
 
 
(2) Includes the impact of shares outstanding and share-based payments
 






 
 
 
 
 
Schedule 9
PHILIP MORRIS INTERNATIONAL INC.
 
and Subsidiaries
 
Condensed Balance Sheets
 
($ in millions, except ratios)
 
(Unaudited)
 
 
 
 
 
 
 
December 31,
 
December 31,
 
 
2016
 
2015
 
Assets
 
 
 
 
Cash and cash equivalents
$
4,239

 
$
3,417

 
All other current assets
13,369

 
12,387

 
Property, plant and equipment, net
6,064

 
5,721

 
Goodwill
7,324

 
7,415

 
Other intangible assets, net
2,470

 
2,623

 
Investments in unconsolidated subsidiaries
1,011

 
890

 
Other long-term assets
2,374

 
1,503

 
      Total assets
$
36,851

 
$
33,956

 
 
 
 
 
 
Liabilities and Stockholders' (Deficit) Equity
 
 
 
 
Short-term borrowings
$
643

 
$
825

 
Current portion of long-term debt
2,573

 
2,405

 
All other current liabilities
13,251

 
12,156

 
Long-term debt
25,851

 
25,250

 
Deferred income taxes
1,897

 
1,543

 
Other long-term liabilities
3,536

 
3,253

 
      Total liabilities
47,751

 
45,432

 
 
 
 
 
 
Total PMI stockholders' deficit
(12,688
)
 
(13,244
)
 
Noncontrolling interests
1,788

 
1,768

 
      Total stockholders' deficit
(10,900
)
 
(11,476
)
 
      Total liabilities and stockholders' (deficit) equity
$
36,851

 
$
33,956

 
 
 
 
 
 
Total debt
$
29,067

 
$
28,480

 
Total debt to Adjusted EBITDA
2.51

(1) 
2.49

(1) 
Net debt to Adjusted EBITDA
2.15

(1) 
2.19

(1) 
 
 
 
 
 
(1) For the calculation of Total Debt to Adjusted EBITDA and Net Debt to Adjusted EBITDA ratios, refer to Schedule 16.






 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 10
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Adjustments for the Impact of Currency and Acquisitions
For the Quarters Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
% Change in Net Revenues excluding Excise Taxes
Net Revenues
 
Less
Excise
Taxes
 
Net Revenues excluding Excise Taxes
 
Less
Currency
 
Net Revenues excluding Excise Taxes & Currency
 
Less
Acquisitions
 
Net Revenues excluding Excise Taxes, Currency & Acquisitions
 
 
 
Net Revenues
 
Less
Excise
Taxes
 
Net Revenues excluding Excise Taxes
 

Total

Excluding Currency

Excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
6,465

 
$
4,521

 
$
1,944

 
$
(25
)
 
$
1,969

 
$

 
$
1,969

 
European Union
 
$
6,647

 
$
4,713

 
$
1,934

 
0.5
 %
1.8
%
1.8
%
4,636

 
2,838

 
1,798

 
(85
)
 
1,883

 

 
1,883

 
EEMA
 
4,420

 
2,703

 
1,717

 
4.7
 %
9.7
%
9.7
%
5,517

 
3,073

 
2,444

 
118

 
2,326

 

 
2,326

 
Asia
 
4,786

 
2,867

 
1,919

 
27.4
 %
21.2
%
21.2
%
2,571

 
1,786

 
785

 
(98
)
 
883

 

 
883

 
Latin America & Canada
 
2,518

 
1,696

 
822

 
(4.5
)%
7.4
%
7.4
%
$
19,189

 
$
12,218

 
$
6,971

 
$
(90
)
 
$
7,061

 
$

 
$
7,061

 
PMI Total
 
$
18,371

 
$
11,979

 
$
6,392

 
9.1
 %
10.5
%
10.5
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
% Change in Operating Companies Income
Operating Companies Income
 
 
 
 
 
Less
Currency
 
Operating Companies Income excluding Currency
 
Less
Acquisitions
 
Operating Companies Income excluding Currency & Acquisitions
 
 
 
 
 
 
 
Operating Companies Income
 

Total
Excluding Currency
Excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
898

 
 
 
 
 
$
29

 
$
869

 
$

 
$
869

 
European Union
 
 
 
 
 
$
599

 
49.9
 %
45.1
%
45.1
%
627

 
 
 
 
 
(390
)
 
1,017

 

 
1,017

 
EEMA
 
 
 
 
 
704

 
(10.9
)%
44.5
%
44.5
%
908

 
 
 
 
 
63

 
845

 

 
845

 
Asia
 
 
 
 
 
465

 
95.3
 %
81.7
%
81.7
%
261

 
 
 
 
 
(62
)
 
323

 

 
323

 
Latin America & Canada
 
 
 
 
 
236

 
10.6
 %
36.9
%
36.9
%
$
2,694

 
 
 
 
 
$
(360
)
 
$
3,054

 
$

 
$
3,054

 
PMI Total
 
 
 
 
 
$
2,004

 
34.4
 %
52.4
%
52.4
%





 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 11
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Operating Companies Income to Adjusted Operating Companies Income &
Reconciliation of Adjusted Operating Companies Income Margin, excluding Currency and Acquisitions
For the Quarters Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
% Change in Adjusted Operating Companies Income
Operating Companies Income
 
Less
Asset Impairment & Exit Costs
 
Adjusted Operating Companies Income
 
Less
Currency
 
Adjusted Operating Companies Income excluding Currency
 
Less
Acquisitions
 
Adjusted Operating Companies Income excluding Currency & Acquisitions
 
 
 
Operating Companies Income
 
Less
Asset Impairment & Exit Costs
 
Adjusted Operating Companies Income
 

Adjusted
Adjusted excluding Currency
Adjusted excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
898

 
$

 
$
898

 
$
29

 
$
869

 
$

 
$
869

 
European Union
 
$
599

 
$
(68
)
 
$
667

 
34.6
 %
30.3
%
30.3
%
627

 

 
627

 
(390
)
 
1,017

 

 
1,017

 
EEMA
 
704

 

 
704

 
(10.9
)%
44.5
%
44.5
%
908

 

 
908

 
63

 
845

 

 
845

 
Asia
 
465

 

 
465

 
95.3
 %
81.7
%
81.7
%
261

 

 
261


(62
)
 
323

 

 
323

 
Latin America & Canada
 
236

 

 
236

 
10.6
 %
36.9
%
36.9
%
$
2,694

 
$

 
$
2,694

 
$
(360
)
 
$
3,054

 
$

 
$
3,054

 
PMI Total
 
$
2,004

 
$
(68
)
 
$
2,072

 
30.0
 %
47.4
%
47.4
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
 
% Points Change
Adjusted Operating Companies Income excluding Currency
 
Net Revenues excluding Excise Taxes & Currency(1)
 
Adjusted Operating Companies Income Margin excluding Currency
 
 
 
Adjusted Operating Companies Income excluding Currency & Acquisitions
 
Net Revenues excluding Excise Taxes, Currency & Acquisitions(1)
 
Adjusted Operating Companies Income Margin excluding Currency & Acquisitions
 
 
 
Adjusted Operating Companies Income
 
Net Revenues excluding Excise Taxes(1)
 
Adjusted Operating Companies Income Margin
 
 
Adjusted Operating Companies Income Margin excluding Currency
Adjusted Operating Companies Income Margin excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
869

 
$
1,969

 
44.1
%
 
 
 
$
869

 
$
1,969

 
44.1
%
 
European Union
 
$
667

 
$
1,934

 
34.5
%
 
 
9.6

9.6

1,017

 
1,883

 
54.0
%
 
 
 
1,017

 
1,883

 
54.0
%
 
EEMA
 
704

 
1,717

 
41.0
%
 
 
13.0

13.0

845

 
2,326

 
36.3
%
 
 
 
845

 
2,326

 
36.3
%
 
Asia
 
465

 
1,919

 
24.2
%
 
 
12.1

12.1

323

 
883

 
36.6
%
 
 
 
323

 
883

 
36.6
%
 
Latin America & Canada
 
236

 
822

 
28.7
%
 
 
7.9

7.9

$
3,054

 
$
7,061

 
43.3
%
 
 
 
$
3,054

 
$
7,061

 
43.3
%
 
PMI Total
 
$
2,072

 
$
6,392

 
32.4
%
 
 
10.9

10.9


(1) For the calculation of Net Revenues excluding Excise Taxes, currency and acquisitions, refer to Schedule 10.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 





 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 12
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Diluted EPS to Reported Diluted EPS, excluding Currency, and
Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency
For the Quarters Ended December 31,
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
Reported Diluted EPS
 
$
1.10

 
$
0.80

 
37.5
%
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
Currency impact
 
(0.13
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Reported Diluted EPS, excluding Currency
$
1.23

 
$
0.80

 
53.8
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
Reported Diluted EPS
 
$
1.10

 
$
0.80

 
37.5
%
 
 
 
 
 
 
 
 
 
Adjustments:
 
 
 
 
 
 
 
Asset impairment and exit costs

 
0.03

 
 
 
Tax items
 

 
(0.02
)
 
 
 
 
 
 
 
 
 
 
 
Adjusted Diluted EPS
 
$
1.10

 
$
0.81

 
35.8
%
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
Currency Impact
 
(0.13
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Adjusted Diluted EPS, excluding Currency
$
1.23

 
$
0.81

 
51.9
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 






 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 13
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Adjustments for the Impact of Currency and Acquisitions
For the Years Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
% Change in Net Revenues excluding Excise Taxes
Net Revenues
 
Less
Excise
Taxes
 
Net Revenues excluding Excise Taxes
 
Less
Currency
 
Net Revenues excluding Excise Taxes & Currency
 
Less
Acquisi-
tions
 
Net Revenues excluding Excise Taxes, Currency & Acquisitions
 
 
 
Net Revenues
 
Less
Excise
Taxes
 
Net Revenues excluding Excise Taxes
 
Total
Excluding Currency
Excluding Currency & Acquisitions
$
27,129

 
$
18,967

 
$
8,162

 
$
(147
)
 
$
8,309

 
$

 
$
8,309

 
European Union
 
$
26,563

 
$
18,495

 
$
8,068

 
1.2
 %
3.0
%
3.0
%
18,286

 
11,286

 
7,000

 
(600
)
 
7,600

 

 
7,600

 
EEMA
 
18,328

 
10,964

 
7,364

 
(4.9
)%
3.2
%
3.2
%
20,531

 
11,850

 
8,681

 
(8
)
 
8,689

 

 
8,689

 
Asia
 
19,469

 
11,266

 
8,203

 
5.8
 %
5.9
%
5.9
%
9,007

 
6,165

 
2,842

 
(525
)
 
3,367

 

 
3,367

 
Latin America & Canada
 
9,548

 
6,389

 
3,159

 
(10.0
)%
6.6
%
6.6
%
$
74,953

 
$
48,268

 
$
26,685

 
$
(1,280
)
 
$
27,965

 
$

 
$
27,965

 
PMI Total
 
$
73,908

 
$
47,114

 
$
26,794

 
(0.4
)%
4.4
%
4.4
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
% Change in Operating Companies Income
Operating Companies Income
 
 
 
 
 
Less
Currency
 
Operating Companies Income excluding Currency
 
Less
Acquisi-
tions
 
Operating Companies Income excluding Currency & Acquisitions
 
 
 
 
 
 
 
Operating Companies Income
 
Total
Excluding Currency
Excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
3,994

 
 
 
 
 
$
34

 
$
3,960

 
$

 
$
3,960

 
European Union
 
 
 
 
 
$
3,576

 
11.7
 %
10.7
%
10.7
%
3,016

 
 
 
 
 
(839
)
 
3,855

 

 
3,855

 
EEMA
 
 
 
 
 
3,425

 
(11.9
)%
12.6
%
12.6
%
3,196

 
 
 
 
 
52

 
3,144

 

 
3,144

 
Asia
 
 
 
 
 
2,886

 
10.7
 %
8.9
%
8.9
%
938

 
 
 
 
 
(282
)
 
1,220

 

 
1,220

 
Latin America & Canada
 
 
 
 
 
1,085

 
(13.5
)%
12.4
%
12.4
%
$
11,144

 
 
 
 
 
$
(1,035
)
 
$
12,179

 
$

 
$
12,179

 
PMI Total
 
 
 
 
 
$
10,972

 
1.6
 %
11.0
%
11.0
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 






 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 14
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Operating Companies Income to Adjusted Operating Companies Income &
Reconciliation of Adjusted Operating Companies Income Margin, excluding Currency and Acquisitions
For the Years Ended December 31,
($ in millions)
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
% Change in Adjusted Operating Companies Income
Operating Companies Income
 
Less
Asset Impairment & Exit Costs
 
Adjusted Operating Companies Income
 
Less
Currency
 
Adjusted Operating Companies Income excluding Currency
 
Less
Acquisi-
tions
 
Adjusted Operating Companies Income excluding Currency & Acquisitions
 
 
 
Operating Companies Income
 
Less
Asset Impairment & Exit Costs
 
Adjusted Operating Companies Income
 

Adjusted
Adjusted excluding Currency
Adjusted excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
3,994

 
$

 
$
3,994

 
$
34

 
$
3,960

 
$

 
$
3,960

 
European Union
 
$
3,576

 
$
(68
)
 
$
3,644

 
9.6
 %
8.7
%
8.7
%
3,016

 

 
3,016

 
(839
)
 
3,855

 

 
3,855

 
EEMA
 
3,425

 

 
3,425

 
(11.9
)%
12.6
%
12.6
%
3,196

 

 
3,196

 
52

 
3,144

 

 
3,144

 
Asia
 
2,886

 

 
2,886

 
10.7
 %
8.9
%
8.9
%
938

 

 
938

 
(282
)

1,220

 

 
1,220

 
Latin America & Canada
 
1,085

 

 
1,085

 
(13.5
)%
12.4
%
12.4
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
11,144

 
$

 
$
11,144

 
$
(1,035
)
 
$
12,179

 
$

 
$
12,179

 
PMI Total
 
$
10,972

 
$
(68
)
 
$
11,040

 
0.9
 %
10.3
%
10.3
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
2015
 
 
% Points Change
Adjusted Operating Companies Income excluding Currency
 
Net Revenues excluding Excise Taxes & Currency(1)
 
Adjusted Operating Companies Income Margin excluding Currency
 
 
 
Adjusted Operating Companies Income excluding Currency & Acquisitions
 
Net Revenues excluding Excise Taxes, Currency & Acquisitions(1)
 
Adjusted Operating Companies Income Margin excluding Currency & Acquisitions
 
 
 
Adjusted Operating Companies Income
 
Net Revenues excluding Excise Taxes(1)
 
Adjusted Operating Companies Income Margin
 
 
Adjusted Operating Companies Income Margin excluding Currency
Adjusted Operating Companies Income Margin excluding Currency & Acquisitions
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
3,960

 
$
8,309

 
47.7
%
 
 
 
$
3,960

 
$
8,309

 
47.7
%
 
European Union
 
$
3,644

 
$
8,068

 
45.2
%
 
 
2.5

2.5

3,855

 
7,600

 
50.7
%
 
 
 
3,855

 
7,600

 
50.7
%
 
EEMA
 
3,425

 
7,364

 
46.5
%
 
 
4.2

4.2

3,144

 
8,689

 
36.2
%
 
 
 
3,144

 
8,689

 
36.2
%
 
Asia
 
2,886

 
8,203

 
35.2
%
 
 
1.0

1.0

1,220

 
3,367

 
36.2
%
 
 
 
1,220

 
3,367

 
36.2
%
 
Latin America & Canada
 
1,085

 
3,159

 
34.3
%
 
 
1.9

1.9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
12,179

 
$
27,965

 
43.6
%
 
 
 
$
12,179

 
$
27,965

 
43.6
%
 
PMI Total
 
$
11,040

 
$
26,794

 
41.2
%
 
 
2.4

2.4


(1) For the calculation of Net Revenues excluding Excise Taxes, currency and acquisitions, refer to Schedule 13.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 





 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 15
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Diluted EPS to Reported Diluted EPS, excluding Currency, and
Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency
For the Years Ended December 31,
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
 
 
Reported Diluted EPS
 
$
4.48

 
$
4.42

 
1.4
%
 
 
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
Currency impact
 
(0.46
)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reported Diluted EPS, excluding Currency
$
4.94

 
$
4.42

 
11.8
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
 
 
Reported Diluted EPS
 
$
4.48

 
$
4.42

 
1.4
%
 
 
 
 
 
 
 
 
 
 
 
Adjustments:
 
 
 
 
 
 
 
 
Asset impairment and exit costs

 
0.03

 
 
 
 
Tax items
 

 
(0.03
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Adjusted Diluted EPS
 
$
4.48

 
$
4.42

 
1.4
%
 
 
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
Currency impact
 
(0.46
)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adjusted Diluted EPS, excluding Currency
$
4.94

 
$
4.42

 
11.8
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 






 
 
 
 
 
 
 
 
 
 
 
Schedule 16

PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Reconciliation of Non-GAAP Measures
Calculation of Total Debt to Adjusted EBITDA and Net Debt to Adjusted EBITDA Ratios
($ in millions, except ratios)
(Unaudited)
 
 
 
 
 
 
 
 
 
For the Year Ended
 
For the Year Ended
 
 
 
December 31,
 
December 31,
 
 
 
2016
 
2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Earnings
 
 
$
7,250

 
$
7,032

Equity (income)/loss in unconsolidated subsidiaries, net
 
 
(94
)
 
(105
)
Provision for Income Taxes
 
 
2,768

 
2,688

Interest expense, net
 
 
891

 
1,008

Depreciation and amortization
 
 
743

 
754

Asset impairment and exit costs
 
 

 
68

Adjusted EBITDA
 
 
$
11,558

 
$
11,445

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31,
 
December 31,
 
 
 
2016
 
2015
 
 
 
 
 
 
Short-term borrowings
 
 
$
643

 
$
825

Current portion of long-term debt
 
2,573

 
2,405

Long-term debt
 
 
25,851

 
25,250

Total Debt
 
 
$
29,067

 
$
28,480

Less: Cash and cash equivalents
 
4,239

 
3,417

Net Debt
 
 
$
24,828

 
$
25,063

 
 
 
 
 
 
Ratios:
 
 
 
 
 
Total Debt to Adjusted EBITDA
 
 
2.51

 
2.49

Net Debt to Adjusted EBITDA
 
 
2.15

 
2.19

 
 
 
 
 
 

 
 
 
 
 
 






 
 
 
 
 
 
 
 
 
 
 
 
Schedule 17
 
 
PHILIP MORRIS INTERNATIONAL INC.
 
 
and Subsidiaries
 
 
Reconciliation of Non-GAAP Measures
 
 
Reconciliation of Operating Cash Flow to Free Cash Flow and Free Cash Flow, excluding Currency
 
 
Reconciliation of Operating Cash Flow to Operating Cash Flow, excluding Currency
 
 
For the Quarters and Years Ended December 31,
 
 
($ in millions)
 
 
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the Quarters Ended
 
 
 
For the Years Ended
 
 
 
 
 
 
December 31,
 
 
 
December 31,
 
 
 
 
 
 
2016
 
2015
 
% Change
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net cash provided by operating activities (1)
 
$
2,149

 
$
1,872

 
14.8
%
 
$
8,077

 
$
7,865

 
2.7
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Capital expenditures
 
438

 
324

 
 
 
1,172

 
960

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Free cash flow
 
$
1,711

 
$
1,548

 
10.5
%
 
$
6,905

 
$
6,905

 
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Currency impact
 
(338
)
 
 
 
 
 
(340
)
 
 
 
 
 
 
Free cash flow, excluding currency
 
$
2,049

 
$
1,548

 
32.4
%
 
$
7,245

 
$
6,905

 
4.9
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the Quarters Ended
 
 
 
For the Years Ended
 
 
 
 
 
 
December 31,
 
 
 
December 31,
 
 
 
 
 
 
2016
 
2015
 
% Change
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net cash provided by operating activities (1)
 
$
2,149

 
$
1,872

 
14.8
%
 
$
8,077

 
$
7,865

 
2.7
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Currency impact
 
(346
)
 
 
 
 
 
(409
)
 
 
 
 
 
 
Net cash provided by operating activities,
excluding currency
 
$
2,495

 
$
1,872

 
33.3
%
 
$
8,486

 
$
7,865

 
7.9
%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1) Operating cash flow.
 
 
 
 
 
 
 
 
 
 
 
 
 
 





 
 
 
 
 
 
 
 
 
 
 
 
Schedule 18
 
 
PHILIP MORRIS INTERNATIONAL INC.
 
 
and Subsidiaries
 
 
Selected Financial Data by Product Category
 
 
($ in millions)
 
 
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
First
 
Second
 
Third
 
Fourth
 
 
 
 
 
 
 
 
Quarter
 
Quarter
 
Quarter
 
Quarter
 
Full-Year
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Revenues
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Combustible Products (1)
 
$
16,732

 
$
18,917

 
$
19,721

 
$
18,844

 
74,214

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reduced-Risk Products (2)
 
56

 
124

 
214

 
345

 
739

 
(3)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PMI Total
 
$
16,788

 
$
19,041

 
$
19,935

 
$
19,189

 
$
74,953

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Revenues excluding Excise Taxes (5)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Combustible Products
 
$
6,028

 
$
6,526

 
$
6,770

 
$
6,628

 
$
25,952

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reduced-Risk Products
 
55

 
123

 
212

 
343

 
733

 
(4)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PMI Total
 
$
6,083

 
$
6,649

 
$
6,982

 
$
6,971

 
$
26,685

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1) Net revenue amounts for our Combustible Products refer to the operating revenues generated from the sale of these products, net of sales and promotion incentives. These net revenue amounts consist of the sale of our cigarettes and other tobacco products combined. Other tobacco products primarily include tobacco for roll-your-own and make-your-own cigarettes, pipe tobacco, cigars and cigarillos and do not include Reduced-Risk products.
 
 
 
 
 
(2) Net revenue amounts for our Reduced-Risk Products refer to the operating revenues generated from the sale of these products, net of sales and promotion incentives. These net revenue amounts consist of the sale of our a) heat-not-burn consumables, which include HeatSticks, our IQOS devices and related accessories, and b) other nicotine-containing products, which primarily include our e-vapor products. Reduced-Risk Products is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of Reduced-Risk Products in various stages of development, scientific assessment and commercialization. Because our Reduced-Risk Products do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.
 
 
 
 
 
(3) Primarily in Asia Region. Reduced-Risk Products net revenues in our Asia Region are as follows: Q1: $47, Q2: $111, Q3: $196, Q4: $312 and full year: $666.
 
 
 
 
 
(4) Primarily in Asia Region. Reduced-Risk Products net revenues, excluding excise taxes, in our Asia Region are as follows: Q1: $47, Q2: $111, Q3: $196, Q4: $312 and full year: $666.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(5) PMI often collects excise taxes from its customers and then remits them to governments, and, in those circumstances, PMI includes the excise taxes in its net revenues and in excise taxes on products.  In some jurisdictions, including Japan, PMI is not responsible for collecting excise taxes.
.