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Goodwill and Other Intangible Assets, Net (Goodwill and Other Intangible Assets, by Segment) (Details) (USD $)
In Millions, unless otherwise specified
Mar. 31, 2014
Dec. 31, 2013
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill $ 9,009 $ 8,893
Other Intangible Assets, net 3,234 3,193
European Union [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 1,469 1,472
Other Intangible Assets, net 601 604
Eastern Europe, Middle East & Africa [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 589 617
Other Intangible Assets, net 225 228
Asia [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 4,170 3,960
Other Intangible Assets, net 1,312 1,251
Latin America & Canada [Member]
   
Goodwill and Other Intangible Assets, net [Line Items]    
Goodwill 2,781 2,844
Other Intangible Assets, net $ 1,096 $ 1,110