Contingencies Tobacco-Related Litigation (Details) (EUR €)	Aug. 01, 2012 Litigation_Cases	Aug. 01, 2011 Litigation_Cases	Aug. 01, 2010 Litigation_Cases
Loss Contingencies [Line Items]
Number of cases decided	385
Case Decided In Favor Of Plaintiff [Member]
Loss Contingencies [Line Items]
Number of cases decided	10
Case Decided In Favor Of Plaintiff [Member] | Final Resolution In Favor Of Company [Member]
Loss Contingencies [Line Items]
Number of cases decided	7
Cases With Verdicts And Post Trial Developments [Member] | ITALY [Member]
Loss Contingencies [Line Items]
Cases brought against PM	3
Individual Lights Cases - Small Claims Court [Member] | ITALY [Member]
Loss Contingencies [Line Items]
Cases brought against PM	7	9	10
Individual Lights Cases - Small Claims Court [Member] | Cases With Costs [Member] | ITALY [Member]
Loss Contingencies [Line Items]
Payments for total judgments including legal costs	6,000
Cases Remaining On Appeal [Member] | Case Decided In Favor Of Plaintiff [Member]
Loss Contingencies [Line Items]
Cases brought against PM	3
Cases Reversed On Appeal [Member] | Individual Lights Cases - Small Claims Court [Member] | Cases With Costs [Member] | ITALY [Member]
Loss Contingencies [Line Items]
Number of cases decided	2