Segment Reporting Segment Data (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Net revenues	$ 18,022	$ 16,530
Amortization of intangibles	(24)	(24)
General corporate expenses	(57)	(41)
Operating income	3,403	3,007
Interest expense, net	(213)	(213)
Earnings before income taxes	3,190	2,794
European Union [Member]
Net revenues	6,470	6,415
Operating companies income	1,030	1,006
Eastern Europe, Middle East & Africa [Member]
Net revenues	4,069	3,671
Operating companies income	810	722
Asia [Member]
Net revenues	5,177	4,288
Operating companies income	1,407	1,093
Latin America & Canada [Member]
Net revenues	2,306	2,156
Operating companies income	$ 237	$ 251