10-Q 1 q3fy1410-qcarecom.htm 10-Q Q3FY'14 10-Q Care.com
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
Form 10-Q
 
 
[x]
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 27, 2014
OR

[ ]
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to _______
   
Commission File Number: 000-24821
 
 
 
Care.com, Inc.
 
(Exact name of registrant as specified in its charter)
Delaware
20-578-5879
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification Number)
201 Jones Road, Suite 500
Waltham, MA
02451
(Address of principal executive offices)
(Zip Code)
(781) 642-5900
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
 
Name of exchange on which registered
Common Stock, par value $0.001
 
The New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act:
 
None
 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  [x]    No  [ ]
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  [x]    No  [ ]
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
[ ]
 
Accelerated filer
[ ]
Non-accelerated filer
[x]
(Do not check if a smaller reporting company)
Smaller reporting company
[ ]
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  [ ]    No  [x]
As of October 29, 2014, there were 31,487,177 shares of the registrant's common stock, $0.001 par value, outstanding.



CARE.COM, INC.
FORM 10-Q

TABLE OF CONTENTS

Page
 
 
 
 
 
 
 





PART I
ITEM 1. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
CARE.COM, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except par value)
(unaudited)
 
September 27,
2014
 
December 28,
2013
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
83,083

 
$
29,959

Restricted cash
510

 
246

Accounts receivable (net of allowance of $0 and $56, respectively)
2,711

 
1,609

Unbilled accounts receivable
3,447

 
2,477

Prepaid expenses and other current assets
3,070

 
1,731

Inventories
2,097

 

Total current assets
94,918

 
36,022

Property and equipment, net
1,846

 
1,553

Intangible assets, net
11,558

 
11,418

Goodwill
104,872

 
62,686

Other non-current assets
2,948

 
2,150

Total assets
$
216,142

 
$
113,829

 
 
 
 
Liabilities, redeemable convertible preferred stock and stockholders' equity (deficit)
 
 
 
Current liabilities:
 
 
 
Accounts payable
$
7,329

 
$
2,031

Accrued expenses and other current liabilities
16,844

 
7,023

Current contingent acquisition consideration
10,643

 
5,463

Deferred revenue
13,653

 
8,304

Total current liabilities
48,469

 
22,821

Contingent acquisition consideration
7,549

 
5,166

Deferred tax liability
2,070

 
1,112

Other non-current liabilities
845

 
785

Total liabilities
58,933

 
29,884

 
 
 
 
Commitment and contingencies (see note 6)

 

Redeemable convertible preferred stock, $0.01 par value; 22,632 shares authorized at December 28, 2013; 21,299 shares issued and outstanding at December 28, 2013; aggregate liquidation value of $161,666 as of December 28, 2013

 
152,251

Stockholders' equity (deficit)

 

Preferred stock, $0.001 par value; 5,000 shares authorized; no shares issued and outstanding

 

Common stock, $0.001 par value; 300,000 shares authorized; 31,484 and 3,197 shares issued and outstanding as of September 27, 2014 and December 28, 2013, respectively
31

 
3

Additional paid-in capital
275,932

 
9,311

Accumulated deficit
(119,440
)
 
(79,563
)
Accumulated other comprehensive income
686

 
1,943

Total stockholders' equity (deficit)
157,209

 
(68,306
)
Total liabilities, redeemable convertible preferred stock and stockholders' equity (deficit)
$
216,142

 
$
113,829


See accompanying notes to the condensed consolidated financial statements
2


CARE.COM, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)
(unaudited)
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
 
 
 
 
 
 
 
 
Revenue
$
32,054

 
$
21,681

 
$
83,161

 
$
58,976

Cost of revenue
9,132

 
5,158

 
20,616

 
13,992

Operating expenses:
 
 
 
 
 
 
 
Selling and marketing
22,900

 
18,590

 
61,371

 
43,852

Research and development
4,417

 
2,862

 
12,559

 
8,419

General and administrative
9,479

 
5,450

 
22,299

 
13,307

Depreciation and amortization
1,113

 
1,090

 
3,249

 
3,166

Total operating expenses
37,909

 
27,992

 
99,478

 
68,744

Operating loss
(14,987
)
 
(11,469
)
 
(36,933
)
 
(23,760
)
Other expense, net
(644
)
 
(201
)
 
(3,323
)
 
(318
)
Loss before income taxes
(15,631
)
 
(11,670
)
 
(40,256
)
 
(24,078
)
(Benefit from) provision for income taxes
(1,178
)
 
62

 
(384
)
 
587

Net loss
(14,453
)
 
(11,732
)
 
(39,872
)
 
(24,665
)
Accretion of preferred stock

 
(14
)
 
(4
)
 
(42
)
Net loss attributable to common stockholders
$
(14,453
)
 
$
(11,746
)
 
$
(39,876
)
 
$
(24,707
)
Net loss per share attributable to common stockholders:
 
 
 
 
 
 
 
Basic and diluted
$
(0.46
)
 
$
(3.86
)
 
$
(1.42
)
 
$
(8.36
)
Weighted-average shares used to compute net loss per share attributable to common stockholders:
 
 
 
 
 
 
 
Basic and diluted
31,362

 
3,042

 
27,995

 
2,957




See accompanying notes to the condensed consolidated financial statements
3



CARE.COM, INC.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(in thousands)
(unaudited)
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
 
 
 
 
 
 
 
 
Net loss
$
(14,453
)
 
$
(11,732
)
 
$
(39,872
)
 
$
(24,665
)
 
 
 
 
 
 
 
 
Other comprehensive (loss) income:
 
 
 
 
 
 
 
Foreign currency translation adjustments
(854
)
 
607

 
(1,257
)
 
352

Comprehensive loss
$
(15,307
)
 
$
(11,125
)
 
$
(41,129
)
 
$
(24,313
)





See accompanying notes to the condensed consolidated financial statements
4



CARE.COM, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)(unaudited)
 
Nine Months Ended
 
September 27, 2014
 
September 28, 2013
Cash flows from operating activities
 
 
 
Net loss
$
(39,872
)
 
$
(24,665
)
Adjustments to reconcile net loss to net cash used in operating activities:
 
 
 
Stock-based compensation
4,829

 
1,196

Depreciation and amortization
3,914

 
5,167

Deferred taxes
(548
)
 
683

Contingent consideration expense
404

 
423

Change in fair value of contingent consideration payable in preferred stock
2,258

 

Change in fair value of stock warrants
606

 
81

Changes in operating assets and liabilities, net of effects from acquisitions:
 
 
 
Restricted cash
(421
)
 
(360
)
Accounts receivable
(1,003
)
 
(449
)
Unbilled accounts receivable
(974
)
 
(557
)
Prepaid expenses and other current assets
(167
)
 
(535
)
Inventories
(209
)
 

Other non-current assets
490

 
5

Accounts payable
3,479

 
2,797

Accrued expenses and other current liabilities
9,270

 
7,506

Deferred revenue
3,705

 
3,188

Other non-current liabilities
639

 
146

Net cash used in operating activities
(13,600
)
 
(5,374
)
Cash flows from investing activities
 
 
 
Purchases of property and equipment
(878
)
 
(1,069
)
Payments for acquisitions, net of cash acquired
(23,364
)
 
(398
)
Cash withheld for purchase consideration
(73
)
 

Net increase in other assets
(2,825
)
 

Net cash used in investing activities
(27,140
)
 
(1,467
)
Cash flows from financing activities
 
 
 
Proceeds from initial public offering net of offering costs
96,007

 

Proceeds from exercise of common stock options
319

 
455

Payments of deferred offering costs

 
(235
)
Payments of contingent consideration previously established in purchase accounting
(2,845
)
 

Net cash provided by financing activities
93,481

 
220

 
 
 
 
Effect of exchange rate changes on cash and cash equivalents
383

 
(152
)
Net increase (decrease) in cash and cash equivalents
53,124

 
(6,773
)
Cash and cash equivalents, beginning of the period
29,959

 
44,776

Cash and cash equivalents, end of the period
$
83,083

 
$
38,003

 
 
 
 

See accompanying notes to the condensed consolidated financial statements
5


Supplemental disclosure of cash flow activities
 
 
 
Cash paid for taxes
$
94

 
$
22

Supplemental disclosure of non-cash investing and financing activities
 
 
 
Issuance of common stock in connection with acquisitions
$
2,622

 
$

Accretion of preferred stock to redemption value
$
4

 
$
42

Conversion of preferred stock to common stock
$
154,856

 
$

Reclassification of warrant liability to additional paid-in capital
$
968

 
$

Reclassification of contingent consideration payable in common shares
$
4,878

 
$

Unpaid deferred offering costs
$

 
$
621




See accompanying notes to the condensed consolidated financial statements
6

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)


1. Description of Business and Summary of Significant Accounting Policies
Care.com, Inc. (the “Company”, “we”, “us”, and “our”), a Delaware corporation, was incorporated on October 27, 2006. We are the world’s largest online marketplace for finding and managing family care. Our consumer matching solutions enable families to connect to caregivers and caregiving services in a reliable and easy way and our payment solutions enable families to pay caregivers electronically online or via their mobile device and to manage their household payroll and tax matters with Care.com HomePay. In addition, we serve employers by providing access to our platform to employer-sponsored families and care-related businesses-such as day care centers, nanny agencies and home care agencies-who wish to market their services to our care-seeking families and recruit our caregiver members. We also operate a social e-commerce service selling curated products designed for families. This service generates revenue through the sale of subscriptions and other e-commerce products to customers in the United States.
Certain Significant Risks and Uncertainties
We operate in a dynamic industry and, accordingly, our business is affected by a variety of factors. For example, we believe that changes in any of the following areas could have a significant negative effect on our future financial position, results of operations or cash flows: rates of revenue growth; engagement and usage of our products; scaling and adaptation of existing technology and network infrastructure; competition in our market; management of our growth; acquisitions and investments; qualified employees and key personnel; protection of our brand and intellectual property; protection of customers’ information and privacy concerns; and security measures related to our website, among other things.
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in our Annual Report on Form 10-K for the fiscal year ended December 28, 2013, filed on March 6, 2014.
The consolidated balance sheet as of December 28, 2013, included herein was derived from the audited financial statements as of that date, but does not include all disclosures including notes required by GAAP on an annual reporting basis.
In the opinion of management, the accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, and cash flows for the interim periods, and are not necessarily indicative of the results of operations to be anticipated for Fiscal 2014 or any future period.
Principles of Consolidation
The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, after elimination of all intercompany balances and transactions.
Fiscal Year-End
For periods prior to Fiscal 2013, we operated and reported on a calendar basis fiscal year. Beginning in the third quarter of Fiscal 2013, we operate and report using a 52 or 53 week fiscal year ending on the Saturday in December closest and prior to December 31. Accordingly, our fiscal quarters end on the Saturday that falls closest to the last day of the third month of each quarter.

7

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

Use of Estimates
The preparation of our unaudited condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts of income and expenses during the reporting period. On an ongoing basis, we evaluate our estimates, including those related to accounts receivable and revenue allowances, the useful lives of long-lived assets including property and equipment, intangible assets, valuation of common and preferred stock and warrants to purchase preferred stock, fair value of stock-based awards, goodwill, income taxes, contingent consideration, and contingencies. We base our estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, when these carrying values are not readily available from other sources. These estimates are based on information available as of the date of the condensed consolidated financial statements; therefore, actual results could differ from the estimates.
Revenue Recognition
In general, we recognize revenue when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered to the customer, (iii) the fee is fixed or determinable, and (iv) collectability is reasonably assured. We derive our revenue primarily from on-going subscription fees. Revenue from subscription fees is recognized on a daily basis over the subscription term or on a pro-rata basis as the services are delivered. Revenue from background checks, lead generation and advertising is recognized in the period earned. For product sales, these criteria are deemed to have been met when the items are delivered to the end customer. Other service revenues are recognized as the services are performed.
Certain of our arrangements provide companies the opportunity to purchase Care.com services on behalf of their employees. These arrangements typically include a subscription to our consumer matching solutions for their employees. These arrangements are accounted for as multiple element arrangements. We have concluded that each element in the arrangement has stand-alone value as the individual services can be sold separately. In addition, there is no right of refund once a service has been delivered. Therefore, we have concluded each element of the arrangement is a separate unit of accounting. In accordance with authoritative guidance on revenue recognition, we allocate consideration at the inception of an arrangement to each unit of accounting based on the relative selling price method in accordance with the selling price hierarchy. The objective of the hierarchy is to determine the price at which we would transact a sale if the service were sold on a stand-alone basis, and requires the use of: (1) vendor-specific objective evidence (‘‘VSOE’’), if available; (2) third-party evidence (‘‘TPE’’), if VSOE is not available; and (3) best estimate of selling price (‘‘BESP’’), if neither VSOE nor TPE is available. Since VSOE or TPE are not typically available, BESP is generally used to allocate the selling price to each unit of accounting. We determine BESP for units of account by considering multiple factors including, but not limited to, prices we charge for similar offerings, sales volumes, geographies and other factors contemplated in negotiating multiple element transactions.
Inventories
Inventories consist of finished goods comprised of product for resale and are stated at the lower of cost or market, and are valued on a first-in, first-out (FIFO) basis. Inventory costs primarily consist of product costs from suppliers, as well as inbound shipping and handling fees. The majority of our inventory is not purchased until we receive a customer order and it is subsequently relieved from inventories when delivered to the customer. As of September 27, 2014, our inventory balance of $2.1 million consists of finished goods.
Goods In-Transit
Goods in-transit directly from suppliers to customers are recorded in prepaid expenses and other current assets. Risk of loss and the transfer of title from the supplier to us occurs at freight on board shipping point. As of September 27, 2014, goods in-transit were immaterial.
Subsequent Events Consideration
We consider events or transactions that occur after the balance sheet date but prior to the issuance of the financial statements to provide additional evidence for certain estimates or to identify matters that require additional disclosure. Subsequent events have been evaluated as required. There were no material recognized subsequent events recorded in the unaudited condensed consolidated financial statements as of and for the nine months ended September 27, 2014.
Recently Issued and Adopted Accounting Pronouncements

8

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

In August 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2014-15, "Presentation of Financial Statements - Going Concern", which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application is permitted.  The adoption of ASU 2014-15 is not expected to have a material effect on our condensed consolidated financial statements or disclosures.
In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. ASU 2014-09 will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for us in our fiscal year 2018. Early application is not permitted. We are evaluating the effect that ASU 2014-09 will have on our consolidated financial statements and related disclosures. The standard permits the use of either the retrospective or cumulative effect transition method. We have not yet selected a transition method nor have we determined the effect of the standard on our ongoing financial reporting.
In April 2014, the FASB issued ASU No. 2014-08, “Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity” to reduce diversity in practice for reporting discontinued operations. Under the previous guidance, any component of an entity that was a reportable segment, an operating segment, a reporting unit, a subsidiary, or an asset group was eligible for discontinued operations presentation. The revised guidance only allows disposals of components of an entity that represent a strategic shift (e.g., disposal of a major geographical area, a major line of business, a major equity method investment, or other major parts of an entity) and that have a major effect on a reporting entity’s operations and financial results to be reported as discontinued operations. The revised guidance also requires expanded disclosure in the financial statements for discontinued operations as well as for disposals of significant components of an entity that do not qualify for discontinued operations presentation. The updated guidance is effective for periods beginning after December 15, 2014. We currently do not have operations that are reported as discontinued operations and do not expect the adoption of this guidance to have a material effect on our financial position, results of operations, or cash flows.
In July 2013, the FASB issued ASU No. 2013-11, "Income Taxes (Topic740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carry forward, a Similar Tax Loss, or a Tax Credit Carry forward Exists (a consensus of the FASB Emerging Issues Task Force)." ASU 2013-11 states that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carry forward, a similar tax loss, or a tax credit carry forward, except in certain situations. ASU 2013-11 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. Early adoption and retrospective application are permitted. The amendments should be applied prospectively to all unrecognized tax benefits that exist at the effective date. The adoption of this amendment did not have a material impact on our condensed consolidated financial statements.
2. Fair Value Measurements
Accounting Standards Codification (“ASC”) 820, Fair Value Measurements and Disclosures, establishes a three-level valuation hierarchy for disclosure of fair value measurements. The categorization within the valuation hierarchy is based upon the lowest level of input that is significant to the measurement of fair value. The three levels of the hierarchy are defined as follows:
Level 1 inputs - Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.
Level 2 inputs - Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such as interest rates, volatilities, prepayment speeds, credit risks, etc.), or inputs that are derived principally from or corroborated by market data by correlation or other means.
Level 3 inputs - Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity’s own assumptions about the assumptions that market participants would use in pricing the assets or liabilities.

9

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

Recurring Fair Value Measurements
Assets
Cash equivalents - Cash equivalents include money market mutual funds with original maturities of three months or less. The fair value measurement of these assets is based on quoted market prices in active markets for identical assets and, therefore, these assets are recorded at fair value on a recurring basis and classified as Level 1 in the fair value hierarchy.
Liabilities
Contingent Acquisition Consideration - Contingent acquisition consideration includes the fair value of contingent consideration paid by us in connection with corporate acquisitions based on the likelihood of issuing preferred and common stock and paying cash related to certain revenue and other milestones. We recorded our estimate of the fair value of this contingent consideration based on the evaluation of the likelihood of the achievement of the contractual conditions that would result in the payment of the contingent consideration and weighted probability assumptions of these outcomes. The fair value of the liability was estimated using a discounted cash flow technique with significant inputs that are not observable in the market and thus represents a Level 3 fair value measurement as defined in ASC 820, Fair Value Measurements and Disclosures.
For contingent consideration payable in preferred stock, we used a valuation of the company based on both an income and market approach to determine the fair value of the preferred stock as of the acquisition date and on an-ongoing basis. Upon the closing of our initial public offering (“IPO”) in January 2014, the contingent consideration payable in preferred stock was automatically converted to the right to receive common stock at the then-applicable conversion rate. Contingent consideration payable in preferred stock was written up to fair value as of the closing date of the IPO and was reclassified to permanent equity and will no longer be marked-to-market. There have been no changes in the probability of the earn-out payment through September 27, 2014.
The cash portion of the contingent consideration liability has been discounted to reflect the time value of money, and therefore, as the milestone date approaches, the fair value of this liability will increase. This increase in fair value was recorded in general and administrative expenses in the accompanying consolidated statements of operations. The preferred stock portion of the contingent consideration represented a liability in accordance with ASC 480-10, Distinguishing Liabilities from Equity, and was marked-to-market each reporting period with changes in market value recognized in other expense, net in the accompanying consolidated statements of operations.
During the year-ended December 28, 2013 we reassessed the probability of achievement on the Parents In A Pinch (“PIAP”) contingent acquisition cash payment based on the achievement certain revenue milestones and the probability of reaching both the 2013 and 2014 milestones, which resulted in $0.6 million of incremental expense. No incremental expense was recorded in the year-to-date period ended September 27, 2014. During the year-to-date period ended September 27, 2014, in connection with our acquisition with Citrus Lane, Inc. (“Citrus Lane”), we recognized acquisition consideration payable in cash and shares totaling $17.5 million. The probability of achievement of this earn-out is assessed at 100%.
The significant inputs in the Level 3 measurement not supported by market activity included our probability assessments of expected future cash flows related to our acquisition of both Breedlove and Citrus Lane during the earn-out period, appropriately discounted considering the uncertainties associated with the obligation, and calculated in accordance with the terms of the applicable transaction agreement. As such, the cash portion of the contingent consideration liability has been discounted to reflect the time value of money, and therefore, as the milestone date approaches, the fair value of this liability will increase.
Preferred Stock Warrants - Preferred stock warrants consist of warrants issued in connection with debt financings. The fair value of the warrants was determined using the Black-Scholes option-pricing model. In conjunction with the closing of the IPO, the warrant exercisable for shares of our Series A-1 Preferred Stock was automatically converted into a warrant exercisable for shares of our common stock, resulting in the reclassification of the related convertible preferred stock warrant liability to additional paid-in capital as the warrant met the criteria for equity classification upon its conversion to a warrant for the purchase of common stock. The warrant liability was re-measured to fair value prior to reclassification to additional paid-in capital. As of September 27, 2014, we had no outstanding warrant liability. Refer to Note 7 - Stockholders’ Equity (Deficit) for a discussion of the methodology used and changes in the fair value of our preferred stock warrants.

10

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

The following table presents information about our assets and liabilities measured at fair value on a recurring basis as of September 27, 2014 and December 28, 2013 and indicates the fair value hierarchy of the valuation techniques we utilized to determine such fair value (in thousands):
 
September 27, 2014
 
December 28, 2013
 
Fair Value Measurements Using Input Types
 

 
Fair Value Measurements Using Input Types
 

 
Level 1
 
Level 2
 
Level 3
 
Total
 
Level 1
 
Level 2
 
Level 3
 
Total
Assets:

 

 

 

 

 

 

 

Money market mutual funds
$
58,824

 
$

 
$

 
$
58,824

 
$
15,085

 
$

 
$

 
$
15,085

Total assets
$
58,824

 
$

 
$

 
$
58,824

 
$
15,085

 
$

 
$

 
$
15,085

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liabilities:


 


 


 


 


 


 


 


Contingent acquisition consideration
$

 
$

 
$
18,192

 
$
18,192

 
$

 
$

 
$
10,630

 
$
10,630

Preferred stock warrants

 

 

 

 

 

 
362

 
362

Total liabilities
$

 
$

 
$
18,192

 
$
18,192

 
$

 
$

 
$
10,992

 
$
10,992

The following table sets forth a summary of changes in the fair value of our contingent acquisition consideration and preferred stock warrants which represent recurring measurements that are classified within Level 3 of the fair value hierarchy wherein fair value is estimated using significant unobservable inputs (in thousands):
 
September 27, 2014
 
December 28, 2013
 
Contingent Acquisition
Consideration
 
Preferred Stock Warrants
 
Contingent Acquisition
Consideration
 
Preferred Stock Warrants
Beginning balance
$
10,630

 
$
362

 
$
9,288

 
$
247

Contingent consideration liability recorded in connection with Citrus Lane acquisition
15,245

 

 

 

Increase in fair value included in earnings
2,663

 
606

 
1,342

 
115

Reclassification to permanent equity
(4,878
)
 
(968
)
 

 

Contingent acquisition consideration payments
(5,468
)
 

 

 

Ending balance
$
18,192

 
$

 
$
10,630

 
$
362

Non-Recurring Fair Value Measurements
We remeasure the fair value of certain assets and liabilities upon the occurrence of certain events. Such assets are comprised of long-lived assets, including property and equipment, intangible assets and goodwill. No remeasurement of such assets occurred at September 27, 2014 and December 28, 2013. Other financial instruments not measured or recorded at fair value in the accompanying unaudited condensed consolidated balance sheets principally consist of accounts receivable, accounts payable, and accrued liabilities. The estimated fair values of these instruments approximate their carrying values due to their short-term nature.
3. Business Acquisitions
Citrus Lane
On July 17, 2014, we acquired Citrus Lane, a social e-commerce service selling curated products designed for families for a total consideration of $22.9 million in cash and 0.4 million shares of common stock (valued at $3.8 million). In addition, up to $16.4 million in cash (valued at $15.2 million) and up to an additional 0.1 million shares of common stock (valued at $1.1 million) will be payable in the event Citrus Lane achieves certain milestones in 2015 and 2016.

11

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

As part of the transaction, we also exchanged both vested and unvested options to purchase Citrus Lane common stock for options to purchase Care.com common stock at an exchange ratio implied by the value of the merger consideration received by the holders of outstanding Citrus Lane shares (valued at $1.0 million). In connection with this acquisition, we incurred approximately $1.8 million in direct acquisition costs which were expensed as incurred and are included in general and administrative expense in our consolidated statements of operations. Of the initial consideration value, $5.0 million was placed in an escrow account to secure indemnification obligations contained in the purchase agreement.
We recorded our estimate of the fair value of this contingent consideration based on the evaluation of the likelihood of the achievement of the contractual conditions that would result in the payment of the contingent consideration and weighted probability assumptions of these outcomes. The fair value of the liability was estimated using a discounted cash flow technique with significant inputs that are not observable in the market and thus represents a Level 3 fair value measurement as defined in ASC 820, Fair Value Measurements and Disclosures. The significant inputs in the Level 3 measurement not supported by market activity included our probability assessments of expected future cash flows related to our acquisition of Citrus Lane during the earn-out period, appropriately discounted considering the uncertainties associated with the obligation, and calculated in accordance with the terms of the equity purchase agreement. There have been no changes in the probability of the earn-out payment through September 27, 2014. The cash portion of the contingent consideration liability has been discounted to reflect the time value of money, and therefore, as the milestone dates approach, the fair value of this liability will increase. This increase in fair value was recorded in general and administrative expenses in the accompanying consolidated statements of operations. The results of operations for Citrus Lane have been included in our consolidated financial statements since the date of acquisition. For the period from the date of acquisition to September 27, 2014, revenue and net loss for Citrus Lane totaled $2.5 million and $2.4 million, respectively.
Identifiable Intangible Assets
As part of the preliminary purchase price allocation, we determined that Citrus Lane's primary separately identifiable intangible assets proprietary software and trade name. We used a hybrid approach to value the proprietary software. This approach incorporates elements of the income and cost approaches, specifically the lost profits and replacement cost methods. We used a relief from royalty method to value the trade name. This method assumes that a willing buyer would pay a royalty for the use of an asset, rather than incurring the costs associated with internally developing an asset of identical utility. The fair value is calculated by taking the present value of avoided after-tax cash flows discounted back to a present value. The baseline data for this analysis was the cash flow estimates used to price the transaction. Cash flows were forecasted for each intangible asset then discounted based on an appropriate discount rate. The 18.4% discount rate applied was benchmarked with reference to the implied rate of return from the transaction model, as well as an estimate of a market participant's weighted-average cost of capital based on the capital asset pricing model.
In estimating the useful life of the acquired assets, we considered ASC 350-30-35, Intangibles-Goodwill and Other, and reviewed the following: the expected use by the combined company of the assets acquired, the expected useful life of another asset (or group of assets) related to the acquired assets, legal, regulatory or other contractual provisions that may limit the useful life of an acquired asset or may enable the extension of the useful life of an acquired asset without substantial cost, the effects of obsolescence, demand, competition and other economic factors, and the level of maintenance expenditures required to obtain the expected future cash flows from the asset.
We amortize these intangible assets over their estimated useful lives using a method that is based on estimated future cash flows, as we believe this will approximate the pattern in which the economic benefits of the assets will be utilized, or where we have concluded that the cash flows were not reliably determinable, on a straight-line basis.

12

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

Preliminary Allocation of Purchase Price
The acquisition has been accounted for as a business combination under FASB ASC Topic 805, Business Combinations (“ASC 805”). The purchase price has been assigned to the assets acquired and liabilities assumed based on their estimated fair values. As of September 27, 2014, we recognized $43.4 million of goodwill. A summary of the preliminary purchase price allocation for the acquisition of Citrus Lane is as follows (in thousands):
Total purchase consideration
 
Cash
$
22,881

Fair value of common stock
3,844

Fair value of contingent acquisition consideration
16,344

Fair value of stock options exchanged
1,026

 
 
Total purchase price
$
44,095

 
 
Allocation of the purchase consideration
 
Tangible assets
$
2,760

Liabilities assumed
(4,089
)
Identifiable intangible assets
3,500

Deferred tax liabilities
(1,449
)
Goodwill
43,373

 
 
Total purchase price allocation
$
44,095

The fair value of the stock options exchanged recorded as purchase price represents the fair value of the Citrus Lane options converted into options of our common stock attributable to pre-combination services pursuant to ASC 805, Business Combinations. The remainder of the fair value of these options of $2.3 million will be recognized as stock-based compensation expense over the remaining vesting period, which is approximately 2.6 years. We estimated fair value of the stock options using a binomial valuation model with the following weighted average assumptions: risk free rate of 1.8%, expected volatility of 49.4%, expected life of 5.4 years and dividend of 0.0%. The weighted average fair value of stock options granted is $9.34 per share.
The estimated fair values for specifically identifiable intangible assets acquired are as follows (in thousands):
 
 
 
Weighted-average amortization period
(in years)
Proprietary software
$
3,100

 
7
Trade-names
400

 
8
Total purchase price
$
3,500

 
 

13

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

The sellers are also entitled to additional contingent consideration (“Earn-Out”) based upon the performance of the business acquired during a two year period spanning from July 17, 2014 through July 17, 2016. This consideration is based on the ability to introduce new product offerings or product options to Citrus Lane customers. In the event the Earn-Out targets are achieved, we will make payments of $8.2 million in each of the periods ended September 26, 2015, and September 24, 2016, respectively. The estimated fair value of the contingent consideration was determined to be $15.2 million at the acquisition date and was initially recorded in current and non-current contingent acquisition consideration on the Consolidated Balance Sheet. There is also a component of the contingent consideration payable in common stock, which is based on in a fixed number of shares on the each of the period ended September 26, 2015 and September 24, 2016, and has been recorded as permanent equity in purchase accounting using the acquisition date stock price part of our purchase accounting. We determined the future estimated fair value for the contingent consideration by applying a present value calculation of probable earn-out payments using an appropriate discount rate for us. We recorded charges of $0.2 million due to the accretion of changes in the valuation of contingent consideration, reported in general and administrative expenses. In addition, certain former employees of Citrus Lane may receive two annual contingent payments (subject to adjustment) not to exceed $1.4 million (the “Employee Bonus Pool”). A portion of the Employee Bonus Pool, $0.3 million, is based on the achievement of the Earn-Out targets noted earlier as well as the individual remaining employed by Care.com. The remaining $1.1 million, is based solely on the individual remaining employed by Care.com. Each is payable after the first and second anniversaries, from the date of acquisition, provided the individuals remain employed by Care.com. In case of separation, the total Employee Bonus Pool is reallocated to the remaining individuals. Since these payments are contingent on future employment, they are being recognized as compensation expense ratably over the required service periods. We recorded compensation expense of $0.2 million in the three and nine months ended September 27, 2014.
The excess of the purchase price over the estimated fair value of the tangible net assets and intangible assets acquired was recorded to goodwill. The factors contributing to the recognition of the amount of goodwill are based on several strategic and synergistic benefits that are expected to be realized from the Citrus Lane acquisition. None of the goodwill is expected to be deductible for income tax purposes.
Pro forma Information
The following pro forma financial information presents the combined results of operations of Care.com and Citrus Lane as if the acquisition had occurred on January 1, 2013, after giving effect to certain pro forma adjustments. The pro forma adjustments reflected herein include only those adjustments that are directly attributable to the Citrus Lane acquisition, factually supportable, and expected to have a continuing impact on us. The pro forma financial information does not reflect any adjustments for anticipated synergies resulting from the acquisition and is not necessarily indicative of the operating results that would have actually occurred had the transaction been consummated on January 1, 2013.
 
Pro Forma
 
Three Months Ended
 
Nine Months Ended
 
September 27, 2014
 
September 28, 2013
 
September 27, 2014
 
September 28, 2013
(in thousands)
 
 
 
 
 
 
 
Revenue
$
37,069

 
$
23,437

 
$
88,176

 
$
62,536

Net loss
$
(17,682
)
 
$
(13,753
)
 
$
(43,101
)
 
$
(29,829
)
Consmr
On March 3, 2014, we entered into an agreement with Consmr, Inc. (“Consmr”), the developer of a mobile application for ratings and reviews of consumer products, pursuant to which we acquired the right to hire all employees of Consmr for total consideration of $0.6 million. Approximately $0.1 million of the purchase price was held back and is payable in one year subject to the continuing employment of the employees. Such amount is being recognized as compensation expense over the required employment period. The transaction is presented as an acquisition of a business and the consideration transferred, except for the amount held back, was recorded as goodwill.
As a result of this transaction, on March 4, 2014 all former employees of Consmr became employees of Care.com. Pro forma information related to Consmr is not presented as the impact of the acquisition on our consolidated results of operations is not significant.

14

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

4. Supplemental Balance Sheet Information
The following table presents the detail of property and equipment, net for the periods presented (in thousands):
 
September 27,
2014
 
December 28,
2013
Computer equipment
$
1,769

 
$
1,444

Furniture and fixtures
1,365

 
1,154

Software
456

 
199

Leasehold improvements
343

 
183

Total
3,933

 
2,980

Less accumulated depreciation
(2,087
)
 
(1,427
)
Property and equipment, net
$
1,846

 
$
1,553

Depreciation expense for the three months ended September 27, 2014 and September 28, 2013 was $0.2 million and $0.2 million, respectively, and for the nine months ended September 27, 2014 and September 28, 2013 $0.6 million and $0.5 million, respectively.
The following table presents the detail of accrued expenses and other current liabilities for the periods presented (in thousands):
 
September 27,
2014
 
December 28,
2013
Payroll and compensation
$
1,875

 
$
3,134

Tax-related expense
1,102

 
372

Marketing expenses
10,303

 
1,028

Other accrued expenses
3,564

 
2,489

Total accrued expenses and other current liabilities
$
16,844

 
$
7,023

5. Goodwill and Intangible Assets
The following table presents the change in goodwill for the periods presented (in thousands):
Balance as of December 28, 2013
$
62,686

Citrus Lane acquisition
43,373

Consmr acquisition
488

Effect of currency translation
(1,675
)
Balance as of September 27, 2014
$
104,872


15


The following table presents the detail of intangible assets for the periods presented (dollars in thousands):
 
Gross Carrying Value
 
Accumulated Amortization
 
Net Carrying Value
 
Weighted-Average Remaining Life (Years)
September 27, 2014
 
 
 
 
 
 
 
Indefinite lived intangibles
$
242

 
$

 
$
242

 
N/A
Trademarks and trade names
4,908

 
(3,071
)
 
1,837

 
3.3
Proprietary software
8,123

 
(3,359
)
 
4,764

 
5.3
Website
50

 
(30
)
 
20

 
1.8
Training materials
30

 
(17
)
 
13

 
1.3
Non-compete agreements
141

 
(87
)
 
54

 
2.1
Leasehold interests
170

 
(55
)
 
115

 
4.6
Caregiver relationships
324

 
(234
)
 
90

 
0.9
Customer relationships
8,890

 
(4,467
)
 
4,423

 
3.0
Total
$
22,878

 
$
(11,320
)
 
$
11,558

 

 
 
 
 
 
 
 
 
December 28, 2013:
 
 
 
 
 
 
 
Indefinite lived intangibles
$
242

 
$

 
$
242

 
N/A
Trademarks and trade names
4,561

 
(2,096
)
 
2,465

 
2.5
Proprietary software
5,184

 
(2,952
)
 
2,232

 
3.5
Website
50

 
(19
)
 
31

 
2.3
Training materials
30

 
(10
)
 
20

 
2.0
Non-compete agreements
148

 
(61
)
 
87

 
2.6
Leasehold interests
170

 
(36
)
 
134

 
5.4
Caregiver relationships
346

 
(164
)
 
182

 
1.6
Customer relationships
8,953

 
(2,928
)
 
6,025

 
3.5
Total
$
19,684

 
$
(8,266
)
 
$
11,418

 
 
Amortization expense was $3.3 million and $4.6 million for the nine months ended September 27, 2014 and September 28, 2013, respectively. Of these amounts $2.6 million and $2.6 million was classified as a component of depreciation and amortization, and $0.7 million and $2.0 million was classified as a component of cost of revenue in the unaudited condensed consolidated statements of operations for the periods ended September 27, 2014 and September 28, 2013, respectively.
As of September 27, 2014, the estimated future amortization expense related to current intangible assets for future fiscal years was as follows (in thousands):
2014 (remaining)
$
1,179

2015
4,141

2016
2,480

2017
1,051

2018
706

Thereafter
1,759

Total
$
11,316


16


6. Commitments and Contingencies
Facility Lease
In July 2014, we entered into a lease agreement pursuant to which we agreed to lease office space to be used for our new headquarters (the “Prime Lease”). The Prime Lease is initially for 36,174 square feet of office space, comprising of the entire sixth floor of the building located at 77 CityPoint, 77 4th Avenue, Waltham, Massachusetts, or the Building. The leased premises under the Prime Lease will increase by an additional 36,395 square feet, comprising of the entire fourth floor of the Building, on March 1, 2019 and by an additional 36,174 square feet, comprising of the entire fifth floor of the Building, on April 1, 2019. The term of the Prime Lease commences on August 4, 2014 and expires 120 months from the date base rent payments first become due, which date is the earlier of January 1, 2015 and the date we commence operations in the space. We recorded deferred rent on the consolidated balance sheet. We recognize rent expense on a straight-line basis over the expected lease term. The total cash obligation for the base rent over the term of the Prime Lease will be $34.5 million.
Also in July 2014, we entered into two sublease agreements pursuant to which we agreed to lease the entire fourth and fifth floors of the Building. The term of the fourth floor sublease commences on the earlier of January 1, 2015 and the date we commence operations in the space and expires on February 15, 2019, after which the space will be leased by us pursuant to the Prime Lease. The total cash obligation for the base rent over the term of this sublease will be $4.3 million. The term of the fifth floor sublease commence on January 1, 2015 and expires on March 30, 2019, after which the space will be leased by us pursuant to the Prime Lease. The lease commencement date for accounting purposes was determined to be August 4, 2014, which represents the date we received access to the fourth and fifth floors. The total cash obligation for the base rent over the term of this sublease will be $4.1 million. We have the right to extend the term of the lease agreement for one 10-year period.
At September 27, 2014, minimum future lease commitments under all non-cancelable operating leases (including rent escalation clauses) are as follows (in thousands):
 
Payments Due by Period
 
Total
Less Than 1 Year
1-3 Years
4-5 Years
Thereafter
 
 
 
 
 
 
Operating lease obligations
$
48.1

$
3.8

$
8.7

$
9.5

$
26.1

We received $2.3 million as tenant improvements allowance under the terms of our new operating lease, which we recorded as deferred rent and amortized on a straight-line basis over the term of the lease as an offset to rent expense.
In addition to the base rent, we will also be required to pay our pro rata share of any building operating expenses and real estate taxes in excess of the amounts allocable to the leased space as of the applicable base years referenced in the Prime Lease and subleases. In connection with the Prime Leases, we paid $2.8 million in security deposits recorded other non-current assets on our consolidated balance sheet as of September 24, 2014.
In connection with the execution of the Prime Lease, we entered into an amendment to our lease agreement for our current headquarters pursuant to which that agreement will terminate without penalty on the earlier of (i) ten days after the date the we commence operations under the Prime Lease and (ii) December 31, 2014.
We recognized total rent expense related to the current and new headquarters of approximately $0.8 million and $1.6 million for the three and nine months ended September 27, 2014, as compared to $0.4 million and $1.2 million for the three and nine months ended September 28, 2013.

17


Capital Expenditure and Other Commitments:
As of September 27, 2014, we had capital expenditure commitments totaling $4.2 million in connection with the relocation of our headquarters.
Legal matters
From time to time, we have or may become party to litigation incident to the ordinary course of business. We assess the likelihood of any adverse judgments or outcomes with respect to these matters and determine loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, we consider other relevant factors that could impact our ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. Our reserve may change in the future due to new developments or changes in strategy in handling these matters. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of all pending matters will not have a material adverse effect on our business, consolidated financial position, results of operations, or cash flows. Regardless of the outcome, litigation can adversely impact us due to defense and settlement costs, diversion of management resources, and other factors.
7. Stockholders’ Equity (Deficit)
Initial Public Offering
On January 29, 2014, we closed our IPO in which we sold and issued 6,152,500 shares of common stock, including 802,500 shares of common stock pursuant to the exercise of the underwriters’ option to purchase additional shares, which were sold to the public at a price of $17.00 per share. We received net proceeds of approximately $95.2 million from the IPO, including the exercise of the underwriters’ over-allotment option, net of underwriters’ discounts and commissions, and after deducting offering expenses of approximately $2.1 million.
Upon the closing of the IPO, all shares of our outstanding redeemable convertible preferred stock automatically converted into 21,490,656 shares of common stock and our outstanding warrant to purchase redeemable convertible preferred stock automatically converted into a warrant to purchase 40,697 shares of common stock at $1.72 per share.
Common Stock
As of September 27, 2014, we had reserved the following shares of common stock for future issuance in connection with the following (in thousands):
 
September 27, 2014
 
Contingent consideration payable in common stock
297

 
Options issued and outstanding
4,691

 
Options available for grant under stock option plans
2,755

 
Total
7,743

 
Preferred Stock Warrants
In connection with a debt financing in 2007, we issued Lighthouse Capital Partners a warrant to purchase 40,697 shares of our Series A-1 convertible preferred stock at an exercise price of $1.72 per share, expiring October 2014, which were fully exercisable upon issuance. In conjunction with the closing of our IPO in January 2014, the warrant was automatically converted into a warrant exercisable for 40,697 shares of common stock at a purchase price of $1.72 per share, which resulted in the reclassification of the related convertible preferred stock warrant liability to additional paid-in capital as the warrant met the criteria for equity classification upon conversion to a warrant to purchase common stock. In accordance with ASC 480-10, Distinguishing Liabilities from Equity, the freestanding warrant for our preferred stock was recognized as a liability and recorded at fair value in all periods prior to its conversion into a warrant to purchase common stock. The warrant liability was re-measured to fair value prior to reclassification to additional paid-in capital. The warrant was exercised during the nine months ended September 27, 2014 using a net exercise method which resulted in the issuance of 38,142 shares of common stock. There were no proceeds received by us related to this transaction.

18

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

Common Stock Warrants
In connection with a 2010 Loan and Security Agreement, we issued a warrant to purchase a maximum of 40,000 shares of our common stock at an exercise price of $1.65 per share. The warrant was exercised during the nine months ended September 27, 2014 using a net exercise method which resulted in the issuance of 37,591 shares of common stock. There were no proceeds received by us related to this transaction.
Stock Option Plans
On November 15, 2006, we adopted our 2006 Stock Incentive Plan (‘‘the 2006 Plan’’), which provides for the issuance of incentive and non-qualified stock options, restricted stock and other stock-based awards to employees and non-employees of the Company. We reserved 4,567,500 shares of common stock for issuance under the 2006 Plan. Options generally vest over four years, with 25% vesting upon the one-year anniversary of the date of hire, and the remaining 75% vesting quarterly over the next three years. Options granted to consultants or other non-employees generally vest over the expected service period to the Company. The options expire ten years from the date of grant. We issue new shares to satisfy stock option exercises. Only stock options have been issued under the 2006 Plan. No grants have been made under the 2006 Plan since our IPO, and no further awards will be granted under the 2006 Plan. However, the 2006 Plan will continue to govern outstanding awards granted under the 2006 Plan.
During 2010, we granted our Chief Executive Officer (“CEO”) a performance-based option to purchase 150,000 shares, which vests in tranches if defined corporate goals are achieved during fiscal years 2011 through 2014. We recorded a share-based compensation expense related to this award of $0.2 million during the nine months ended September 28, 2013. No stock based compensation expense related to this award was recorded in the nine months ended September 27, 2014, as it is currently not probable of vesting.
On January 23, 2014, we adopted our 2014 Incentive Award Plan (‘‘the 2014 Plan’’), which provides for the issuance of incentive and non-qualified stock options, restricted stock and other stock-based awards to employees, directors and non-employees of the Company and our subsidiaries. We initially reserved 4,112,048 shares of common stock for issuance under the 2014 Plan. The number of shares initially available for issuance will be increased by (i) the number of shares represented by awards outstanding under the 2006 Plan that are forfeited, lapse unexercised or are settled in cash and which following the effective date of the 2014 Plan are not issued under the 2006 Plan and (ii) an annual increase on January 1 of each calendar year beginning in 2015 and ending in 2019, equal to the lesser of (A) 4% of the shares of common stock outstanding (on an as-converted basis) on the final day of the immediately preceding calendar year and (B) an amount as determined by our board of directors. No more than 5,002,935 shares of common stock may be issued upon the exercise of incentive stock options. Options generally vest over four years, with 25% vesting upon the one-year anniversary of the date of hire, and the remaining 75% vesting quarterly over the next three years. Options granted to consultants or other non-employees generally vest over the expected service period to the Company. The options expire ten years from the date of grant. To date only stock options have been issued under the 2014 Plan.
We assumed certain other plans in connection with the Citrus Lane acquisition and no shares are available for future grant under these plans.

19

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

Stock-Based Compensation
A summary of stock option activity for the quarter ended September 27, 2014 was as follows (in thousands for shares and intrinsic value):
 
Number of Shares
 
Weighted-Average Remaining Contractual Term (Years)
 
Weighted-Average Exercise Price
 
Aggregate Intrinsic Value
 
 
 
 
 
 
 
 
Outstanding as of December 28, 2013
3,439

 
7.98
 
$
4.28

 
$
27,148

Granted
1,466

 
 
 
11.78

 
 
Canceled and forfeited
(124
)
 
 
 
10.11

 
 
Exercised
(90
)
 
 
 
3.57

 
 
Outstanding as of September 27, 2014
4,691

 
7.73
 
6.48

 
15,348

Options vested and exercisable as of September 27, 2014
2,274

 
6.87
 
3.92

 
10,430

Options vested and expected to vest as of September 27, 2014 (1)
4,591

 
7.70
 
$
6.40

 
$
15,196

(1) Options expected to vest reflect an estimated forfeiture rate
 
 
 
 
 
 
 
Aggregate intrinsic value represents the difference between the closing stock price of our common stock and the exercise price of outstanding, in-the-money options. Our closing stock price as reported on the NYSE as of September 27, 2014 was $8.20. The total intrinsic value of options exercised was approximately $0.1 million and $1.3 million for the three and nine months ended September 27, 2014, respectively. The weighted-average grant-date fair value of options granted was $7.53 and $8.04 for the three and nine months ended September 27, 2014, respectively. The aggregate fair value of the options that vested during the three and nine months ended September 27, 2014 was $1.1 million, and $2.7 million respectively.
As of September 27, 2014, total unrecognized compensation cost, adjusted for estimated forfeitures, related to non-vested stock options was approximately $11.7 million, which is expected to be recognized over the next 2.6 years. As of September 27, 2014, we had 2,767,026, shares available for grant under the 2014 Plan.
The following table presents the assumptions used to estimate the fair value of options granted during the periods presented:
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
Risk-free interest rate
1.54 - 2.63%
 
1.23 - 2.65%
Expected term (years)
6.25
 
6.25
Volatility
46.9 - 55.3%
 
44.6%
Expected dividend yield
 

20

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

The following table summarizes stock-based compensation in our accompanying unaudited condensed consolidated statements of operations (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Cost of revenue
$
58

 
$
41

 
$
152

 
$
132

Selling and marketing
255

 
92

 
564

 
265

Research and development
222

 
76

 
426

 
195

General and administrative
2,212

 
269

 
3,687

 
604

   Total stock-based compensation
$
2,747

 
$
478

 
$
4,829

 
$
1,196

Included in stock based compensation expense is approximately $1.4 million related to the acceleration of vesting of certain equity awards assumed as part of the Citrus Lane acquisition.
8. Net Loss Per Share
Basic net loss per share is computed by dividing net loss attributable to common shareholders by the weighted-average number of common shares outstanding during the period. In the period ended September 28, 2013, the holders of our Series A, A-1, B, C, D, D-1and E redeemable convertible preferred stock did not have contractual obligations to share in or fund our losses. Diluted net loss per share attributable to common shareholders is computed by dividing net loss by the weighted-average number of common shares outstanding during the period and potentially dilutive common stock equivalents, except in cases where the effect of common stock equivalent would be anti-dilutive. Potential common stock equivalents consist of common stock issuable upon exercise of stock options and common stock issuable upon conversion of our redeemable convertible preferred stock and warrants to purchase our redeemable convertible preferred stock.
The following table presents the calculation of basic and diluted net loss per share (in thousands, except per share data):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Net Loss
$
(14,453
)
 
$
(11,732
)
 
$
(39,872
)
 
$
(24,665
)
Accretion of preferred stock

 
(14
)
 
(4
)
 
(42
)
Net loss attributable to common stockholders
$
(14,453
)
 
$
(11,746
)
 
$
(39,876
)
 
$
(24,707
)
Net loss per share attributable to common stockholders:
 
 
 
 
 
 
 
Basic and diluted
$
(0.46
)
 
$
(3.86
)
 
$
(1.42
)
 
$
(8.36
)
Weighted-average shares used to compute net loss per share attributable to common stockholders:
 
 
 
 
 
 
 
Basic and diluted
31,362

 
3,042

 
27,995

 
2,957

The following equity shares were excluded from the calculation of diluted net loss per share attributable to common stockholders because their effect would have been anti-dilutive for the periods presented (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Redeemable convertible preferred stock

 
21,299

 

 
21,299

Stock options
4,691

 
3,553

 
4,691

 
3,553

Preferred stock warrants

 
41

 

 
41

Common stock warrants

 
40

 

 
40


21


9. Income Taxes
We recorded an income tax benefit and expense of $1.2 million and $0.1 million for the three months ended September 27, 2014 and September 28, 2013, respectively. We recorded an income tax benefit and expense of $0.4 million and $0.6 million for the nine months ended September 27, 2014 and September 28, 2013, respectively.
The tax benefit recorded in both the three and the nine months ended September 27, 2014, is primarily due to the income tax benefit related to the reversal of our valuation allowance against the Citrus Lane deferred tax liabilities recorded in purchase accounting, partially offset by the income tax expense related to the amortization of Breedlove goodwill for tax purposes for which there is no corresponding book deduction and certain state taxes based on operating income that are payable without regard to our tax loss carry forwards.
The tax provision recorded in both the three and the nine months ended September 28, 2013 is primarily related to the amortization of goodwill for tax purposes for which there is no corresponding book deduction and certain state taxes based on operating income that are payable without regard to our tax loss carryforwards, partially offset by foreign deferred tax benefits, related to the expected future realization of German deferred tax assets expected to offset future reversal of deferred tax liabilities of definite lived intangibles established in purchase accounting.
10. Segment and Geographical Information
We consider operating segments to be components of the Company in which separate financial information is available that is evaluated regularly by our chief operating decision maker in deciding how to allocate resources and in assessing performance. Our chief operating decision maker is the CEO. The CEO reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. Accordingly, we have determined that we have a single operating and reportable segment. No country outside of the United States provided greater than 10% of our total revenue. Revenue is classified by the major geographic areas in which our customers are located. The following table summarizes total revenue generated by our geographic locations (dollars in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
United States
$
29,450

 
$
19,940

 
$
76,223

 
$
54,086

International
2,604

 
1,741

 
6,938

 
4,890

Total revenue
$
32,054

 
$
21,681

 
$
83,161

 
$
58,976

 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
 
(As a percentage of revenue)
 
(As a percentage of revenue)
United States
92
%
 
92
%
 
92
%
 
92
%
International
8
%
 
8
%
 
8
%
 
8
%
Total revenue
100
%
 
100
%
 
100
%
 
100
%
Our long-lived assets are primarily located in the United States and not allocated to any specific region. Therefore, geographic information is presented only for total revenue.

22

CARE.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
THREE AND NINE MONTHS ENDED SEPTEMBER 27, 2014 AND SEPTEMBER 28, 2013
(unaudited)

11. Other Expense, Net
Other expense, net consisted of the following (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Interest income
$
21

 
$
8

 
$
67

 
$
39

Interest expense
(12
)
 
(91
)
 
(29
)
 
(93
)
Other expense, net
(653
)
 
(118
)
 
(3,361
)
 
(264
)
Total other expense, net
$
(644
)
 
$
(201
)
 
$
(3,323
)
 
$
(318
)


23


ITEM 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You should read the following discussion and analysis of our financial condition and results of operations together with our unaudited condensed consolidated financial statements and the related notes thereto included in this Quarterly Report on Form 10-Q and our Annual Report on Form 10-K for the fiscal year ended December 28, 2013, filed on March 6, 2014. In addition to historical information, this discussion contains forward-looking statements that involve risks and uncertainties. You should review the “Risk Factors” section of this Quarterly Report on Form 10-Q for a discussion of important factors that could cause our actual results to differ materially from our expectations.
Overview
We are the world’s largest online marketplace for finding and managing family care as well as the leading subscription-based social e-commerce service selling curated products designed for families. We have more than 13.3 million members, including 7.5 million families and 5.8 million caregivers, spanning 16 countries. We help families address their particular lifecycle of care needs, which includes child care, senior care, special needs care and other non-medical family care needs such as pet care, tutoring and housekeeping. In the process, we also help caregivers find rewarding full-time and part-time employment opportunities.
Our platform provides families with robust solutions. Our consumer matching solutions—our core offering—allow families to search for, qualify, vet, connect with and ultimately select caregivers in a low-cost, reliable and easy way. Our platform also provides caregivers with solutions to create personal profiles, describe their unique skills and experience, and otherwise differentiate and market themselves in a highly fragmented marketplace.
In addition to our core consumer matching solutions, we offer our members innovative products and services to facilitate their interaction with caregivers. We provide solutions intended to improve both the ease and reliability of the care relationship in the home. One product area we are particularly focused on is consumer payments. Through our consumer payments solutions, families can not only electronically pay a caregiver, they can also subscribe for tax preparation services through Care.com HomePay. This offering deepens our relationship with our members and could enhance the lifetime value associated with each member.
We have expanded our marketplace beyond families and caregivers. We also serve employers by providing access to our platform to over 600,000 employer-sponsored families. In addition, we serve care-related businesses—such as day care centers, nanny agencies and home care agencies—who wish to market their services to our care-seeking families and recruit our caregiver members. These businesses improve our member experience by providing additional caregiving choices for families and employment opportunities for caregivers.
In July 2014, we completed our Citrus Lane acquisition, adding social e-commerce capabilities to our platform, including the sales of curated products designed for families. Citrus Lane generates revenue through the sale of subscriptions and other e-commerce products to customers in the United States.
We have experienced rapid growth in revenue and members. Our members increased to 13.3 million as of September 27, 2014 from 9.2 million as of September 28, 2013, representing a 45% annual growth rate. Our revenue has increased to $83.2 million for the nine months ended September 27, 2014 from $59.0 million for the nine months ended September 28, 2013, representing a 41% annual growth rate, primarily driven by our consumer matching solutions, consumer payment solutions, and to a lesser extent to our Citrus Lane acquisition. We experienced net losses of $39.9 million and $24.7 million in the nine months ended September 27, 2014 and September 28, 2013, respectively, representing an increase as a percentage of revenue of 6%.
Key Business Metrics
In addition to traditional financial and operational metrics, we use the following business metrics to monitor and evaluate results (in thousands, except revenue per paying family and revenue per paying caregiver):
 
As of
 
September 27,
2014
 
September 28,
2013
Total members
13,280

 
9,178

Total families
7,454

 
4,932

Total caregivers
5,826

 
4,246


24


Total Members. We define total members as the number of paying and non-paying families, including those who have registered through employer programs, and caregivers who have registered through our websites and mobile apps since the launch of our marketplace in 2007, as well as subscribers of our HomePay and social e-commerce services. Our total members increased 45% for the nine months ended September 27, 2014 compared to the same period in the prior fiscal year.
Total Families. We define total families as the number of paying and non-paying families who have registered through our websites and mobile apps, including those who have registered through employer programs, since the launch of our marketplace in 2007, as well as subscribers of our HomePay and social e-commerce services. Our total families increased 51% for the nine months ended September 27, 2014 compared to the corresponding period in the prior fiscal year.
Total Caregivers. We define total caregivers as the number of paying and non-paying caregivers who have registered through our websites and mobile apps since the launch of our marketplace in 2007. Our total caregivers increased 37% for the nine months ended September 27, 2014 compared to the corresponding period in the prior fiscal year.
Adjusted EBITDA
To provide investors with additional information regarding our financial results, we have disclosed adjusted EBITDA, a non-GAAP financial measure. The table below represents a reconciliation of adjusted EBITDA to net loss, the most directly comparable GAAP financial measure.
We have included adjusted EBITDA in this Quarterly Report on Form 10-Q because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, the exclusion of certain expenses in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our business.
Accordingly, we believe that adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors.
Our use of adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:
• although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;
• adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
• adjusted EBITDA does not consider the potentially dilutive impact of equity-based compensation;
• adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us; and
• other companies, including companies in our industry, may calculate adjusted EBITDA differently, which reduces its usefulness as a comparative measure.
Because of these limitations, you should consider adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net loss, and our other GAAP results. The following table presents a reconciliation of adjusted EBITDA for each of the periods indicated (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Reconciliation of adjusted EBITDA:
 
 
 
 
 
 
 
Net loss
$
(14,453
)
 
$
(11,732
)
 
$
(39,872
)
 
$
(24,665
)
Federal, state and franchise taxes
(1,129
)
 
74

 
(157
)
 
642

Other expense, net
644

 
201

 
3,323

 
318

Depreciation and amortization
1,394

 
1,801

 
3,914

 
5,167

Stock-based compensation
2,747

 
478

 
4,829

 
1,196

Accretion of contingent consideration
257

 
148

 
404

 
423

Non-cash rent expense
398




398



Merger and acquisition related costs
1,457

 

 
2,109

 

IPO related costs

 
838

 
164

 
838

Adjusted EBITDA
$
(8,685
)
 
$
(8,192
)
 
$
(24,888
)
 
$
(16,081
)

25


Critical Accounting Policies and Estimates
Our condensed consolidated financial statements are prepared in accordance with GAAP. The preparation of our condensed consolidated financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We base our estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe that the assumptions and estimates associated with the following critical accounting policies have the greatest potential impact on our consolidated financial statements:
• Revenue recognition;
• Business combinations;
• Software development costs;
• Goodwill;
• Amortization of intangible assets;
• Income taxes; and
• Stock-based compensation.
With the exception of updates to our revenue recognition policy, discussed in Note 1 to our financial statements, there have been no material changes to our critical accounting policies and estimates as compared to the critical accounting policies and estimates described in our Annual Report on Form 10-K for the fiscal year ended December 28, 2013 filed on March 6, 2014.
Recently Issued and Adopted Accounting Pronouncements
In August 2014, the Financial Accounting Standards Board, or the FASB, issued Accounting Standards Update, or ASU, No. 2014-15, "Presentation of Financial Statements - Going Concern", which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application is permitted.  The adoption of ASU 2014-15 is not expected to have a material effect on our condensed consolidated financial statements or disclosures.
In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. ASU 2014-09 will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for us in our fiscal year 2018. Early application is not permitted. We are evaluating the effect that ASU 2014-09 will have on our consolidated financial statements and related disclosures. The standard permits the use of either the retrospective or cumulative effect transition method. We have not yet selected a transition method nor have we determined the effect of the standard on its ongoing financial reporting.
In April 2014, the FASB issued ASU No. 2014-08, “Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity” to reduce diversity in practice for reporting discontinued operations. Under the previous guidance, any component of an entity that was a reportable segment, an operating segment, a reporting unit, a subsidiary, or an asset group was eligible for discontinued operations presentation. The revised guidance only allows disposals of components of an entity that represent a strategic shift (e.g., disposal of a major geographical area, a major line of business, a major equity method investment, or other major parts of an entity) and that have a major effect on a reporting entity’s operations and financial results to be reported as discontinued operations. The revised guidance also requires expanded disclosure in the financial statements for discontinued operations as well as for disposals of significant components of an entity that do not qualify for discontinued operations presentation. The updated guidance is effective for periods beginning after December 15, 2014. We currently do not have operations that are reported as discontinued operations and do not expect the adoption of this guidance to have a material effect our financial position, results of operations, or cash flows.

26


In July 2013, the FASB issued ASU No. 2013-11, "Income Taxes (Topic740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carry forward, a Similar Tax Loss, or a Tax Credit Carry forward Exists (a consensus of the FASB Emerging Issues Task Force)." ASU 2013-11 states that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carry forward, a similar tax loss, or a tax credit carry forward, except in certain situations. ASU 2013-11 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. Early adoption and retrospective application are permitted. The amendments should be applied prospectively to all unrecognized tax benefits that exist at the effective date. The adoption of this amendment did not have a material impact on our condensed consolidated financial statements.
Financial Operations Overview
Revenue
We generate revenue primarily through (a) subscription fees to our suite of products and services, which enable families to manage their diverse and evolving care needs and caregivers to describe their unique skills and experience, and otherwise differentiate and market themselves in a highly fragmented marketplace; (b) annual contracts with corporate employers - providing access to our suite of products and services as an employee benefit and through contractual obligations with businesses to recruit employees and advertise their business profiles; and (c) sales of merchandise through the sale of subscriptions and other e-commerce products to customers in the United States. Substantially all of our revenue earned is recognized on a ratable basis over the period the service is provided, with the exception of merchandise sales, which are recognized when products are delivered to the end customer.
Consumer Matching Solutions. Our consumer matching solutions provide families access to job postings, search features, caregiver profiles and content. Access to this platform is free of charge for basic members. Paying family members pay a monthly, quarterly or annual subscription fee to connect directly with caregivers and to utilize enhanced tools such as background checks. Paying caregiver members pay a subscription fee for priority notification of jobs, messaging services and to perform limited third-party background checks on themselves. Subscription payments are received from all paying members at the time of sign-up and are recognized on a daily basis over the subscription term as the services are delivered once the revenue recognition criteria are met (see ‘‘Critical Accounting Policies and Estimates’’ for a description of the revenue recognition criteria).
Additionally, we generate revenue through contracts that provide corporate employers access to a comprehensive suite of products and services that can be offered as an employee benefit. This product offering is typically sold through the use of an annual contract with an automatic renewal clause. Revenue related to this offering is recognized on a daily basis over the subscription term.
Consumer Payments Solutions. Our consumer payments solutions provide families several options to manage their financial relationship with their caregiver through the use of household employer payroll and tax services, as well as electronic convenience payments. Revenue related to our household payment and tax services is primarily generated through quarterly subscriptions and recognized on a daily ratable basis over the period the services are provided. Revenue related to our convenience payment services is primarily generated on a per transaction basis and is typically recognized in the period earned.
Sales of Merchandise. Sales of merchandise revenue relates to the revenue we generate through the sales of curated products designed for families. The majority of sales are through the sale of subscription discovery boxes, whereby customers prepay to receive monthly shipments of a box containing children’s merchandise. The subscriptions offered to our customers are for one, three, six or twelve month terms. The contents of the boxes are changed each month and include four to five different products such as toys, books, snacks and household products. Sales of merchandise are considered to qualify for the proportional performance model, whereby revenue is recognized on a pro rata basis as the boxes are shipped over the term of the subscription. We also offer individual products on an a-la-carte basis through an “add-to-box” and e-commerce shop offerings. “Add-to-box” sales are extra items that customers can add to be shipped with their subscription box, purchased separately from the subscription sales.
Other Revenue. Other revenue includes revenue generated through our marketing solutions offering, which is designed to provide care-related businesses an efficient and cost-effective way to target qualified families seeking care services, and our recruiting solutions offering, which allows care-related businesses to recruit caregivers for full-time and part-time employment, as well as revenue generated from international markets. Revenue related to these product offerings is typically recognized in the period earned or, in the case of revenue generated from international markets, on a daily ratable basis over the subscription term.

27


Cost of Revenue and Operating Expenses
Cost of Revenue. Our cost of revenue primarily consists of expenses that are directly related, or closely correlated, to revenue generation, including matching and payments member variable servicing costs such as personnel costs for customer support, transaction fees related to credit card payments and the cost of background checks run on both families and caregivers. Additionally, cost of revenue includes website hosting fees and amortization expense related to caregiver relationships, proprietary software acquired as part of acquisitions and website intangible assets. In addition, we have product fulfillment costs, largely consisting of product and costs associated with our third party fulfillment providers. We currently expect cost of revenue to increase on an absolute basis in the near term as we continue to expand our related customer base.
Selling and Marketing. Our selling and marketing expenses primarily consist of customer acquisition marketing, including television advertising, branding, other advertising and public relations costs, as well as allocated facilities and other supporting overhead costs. In addition, sales and marketing expenses include salaries, benefits, stock-based compensation, travel expense and incentive compensation for our sales and marketing employees. We plan to continue to invest in sales and marketing to expand our global footprint, grow our current customer base and continue building brand awareness. In the near term, we expect sales and marketing expenses to increase on an absolute basis and to be our largest expense both on an absolute basis and as a percentage of revenue.
Research and Development. Our research and development expenses primarily consist of salaries, benefits and stock-based compensation for our engineers, product managers and developers. In addition, product development expenses include third-party resources, as well as allocated facilities and other supporting overhead costs. We believe that continued investment in features, software development tools and code modification is important to attaining our strategic objectives and, as a result, we expect product development expense to increase on an absolute basis in the near term.
General and Administrative. Our general and administrative expenses primarily consist of salaries, benefits and stock-based compensation for our executive, finance, legal, information technology, human resources and other administrative employees. In addition, general and administrative expenses include: third-party resources; legal and accounting services; acquisition-related costs; and facilities. We expect that our general and administrative expenses will increase on an absolute basis in the near term as we continue to expand our business to support our operations as a publicly traded company, including expenses related to audit, legal, regulatory and tax-related services associated with maintaining compliance with exchange listing and Securities and Exchange Commission requirements, director and officer insurance premiums and investor relations costs.
Depreciation and Amortization. Depreciation and amortization expenses primarily consist of depreciation of computer equipment, software and leasehold improvements and amortization of acquired intangibles. We expect that depreciation and amortization expenses will increase on an absolute basis as we continue to expand our technology infrastructure.
Other Expense, net. Other expense, net consists primarily of the interest income earned on our cash and cash equivalents, changes in the fair value of redeemable convertible preferred stock warrants, changes in the fair value of contingent consideration payable in preferred stock and foreign exchange gains and losses.
(Benefit From) Provision for Income Taxes. (Benefit from) provision for income taxes consists of federal and state income taxes in the United States and income taxes in certain foreign jurisdictions.

28


Results of Operations
The following table sets forth our unaudited condensed consolidated results of operations for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results (in thousands, except per share data):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
 
 
 
 
 
 
 
 
Revenue
$
32,054

 
$
21,681

 
$
83,161

 
$
58,976

Cost of revenue
9,132

 
5,158

 
20,616

 
13,992

Operating expenses:
 
 
 
 
 
 
 
Selling and marketing
22,900

 
18,590

 
61,371

 
43,852

Research and development
4,417

 
2,862

 
12,559

 
8,419

General and administrative
9,479

 
5,450

 
22,299

 
13,307

Depreciation and amortization
1,113

 
1,090

 
3,249

 
3,166

Total operating expenses
37,909

 
27,992

 
99,478

 
68,744

Operating loss
(14,987
)
 
(11,469
)
 
(36,933
)
 
(23,760
)
Other expense, net
(644
)
 
(201
)
 
(3,323
)
 
(318
)
Loss before income taxes
(15,631
)
 
(11,670
)
 
(40,256
)
 
(24,078
)
(Benefit from) provision for income taxes
(1,178
)
 
62

 
(384
)
 
587

Net loss
(14,453
)
 
(11,732
)
 
(39,872
)
 
(24,665
)
Accretion of preferred stock

 
(14
)
 
(4
)
 
(42
)
Net loss attributable to common stockholders
$
(14,453
)
 
$
(11,746
)
 
$
(39,876
)
 
$
(24,707
)
Net loss per share attributable to common stockholders:
 
 
 
 
 
 
 
Basic and diluted
$
(0.46
)
 
$
(3.86
)
 
$
(1.42
)
 
$
(8.36
)
Weighted-average shares used to compute net loss per share attributable to common stockholders:
 
 
 
 
 
 
 
Basic and diluted
31,362

 
3,042

 
27,995

 
2,957

Stock-based compensation included in the results of operations data above was as follows (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Cost of revenue
$
58

 
$
41

 
$
152

 
$
132

Selling and marketing
255

 
92

 
564

 
265

Research and development
222

 
76

 
426

 
195

General and administrative
2,212

 
269

 
3,687

 
604

   Total stock-based compensation
$
2,747

 
$
478

 
$
4,829

 
$
1,196


29


The following tables set forth our unaudited condensed consolidated results of operations for the periods presented as a percentage of revenue for those periods (certain items may not foot due to rounding):
 
Three Months Ended
 
Nine Months Ended
 
September 27,
2014
 
September 28,
2013
 
September 27,
2014
 
September 28,
2013
Revenue
100
 %
 
100
 %
 
100
 %
 
100
 %
Cost of revenue
28

 
24

 
25

 
24

Operating expenses:
 
 

 
 
 

Selling and marketing
71

 
86

 
74

 
74

Research and development
14

 
13

 
15

 
14

General and administrative
30

 
25

 
27

 
23

Depreciation and amortization
3

 
5

 
4

 
5

Total operating expenses
118

 
129

 
120

 
116

Operating loss
(47
)
 
(53
)
 
(44
)
 
(40
)
Other expense, net
(2
)
 
(1
)
 
(4
)
 
(1
)
Loss before income taxes
(49
)
 
(54
)
 
(48
)
 
(41
)
(Benefit from) provision for income taxes
(4
)
 

 

 
1

Net loss
(45
)%
 
(54
)%
 
(48
)%
 
(42
)%
Three Months Ended September 27, 2014 and September 28, 2013
Revenue
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Revenue
$
32,054

 
$
21,681

 
$
10,373

 
48
%
The increase in revenue was primarily attributed to a $5.7 million increase in our consumer matching business, principally related to a higher number of paying families and a longer average length of paying subscriptions. Additionally, the acquisition of Citrus Lane completed during the third quarter of 2014 contributed $2.5 million to the increase. Furthermore, there was an increase in consumer payment solutions revenue of $0.9 million.
Cost of Revenue
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Cost of revenue
$
9,132

 
$
5,158

 
$
3,974

 
77
%
Percentage of revenue
28
%
 
24
%
 
 
 
 
The increase in cost of revenue was primarily related to product fulfillment costs of $2.7 million associated with Citrus Lane subscriptions. Additionally, we experienced higher compensation and related expenses of $0.5 million due to expanded headcount to meet the demand associated with our larger network of members and expanded product offerings. We also incurred higher costs related to increased expenditures for background checks, hosting costs and credit card processing fees of $0.3 million, $0.2 million and $0.3 million, respectively, partially offset by lower costs related to the amortization of international intangibles with useful lives ending during the three months ended September 28, 2013.

30


Selling and Marketing
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Selling and marketing
$
22,900

 
18,590

 
$
4,310

 
23
%
Percentage of revenue
71
%
 
86
%
 
 
 
 
The increase in selling and marketing expense principally related to increased spending on customer acquisition marketing of $2.0 million on our consumer matching and payments businesses. Additionally, there was an increase of $1.4 million in compensation and related expenses. Furthermore, there was a $0.8 million increase in spending on marketing related costs, primarily related to caregiver acquisition and spending on the Citrus Lane business.
Research and Development
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Research and development
$
4,417

 
$
2,862

 
$
1,555

 
54
%
Percentage of revenue
14
%
 
13
%
 
 
 
 
The increase in research and development expense was primarily related to higher compensation and related expenses of $1.2 million, largely due to an increase in headcount. Additionally, there was increased spending related to third-party resources of $0.2 million. The increase in both headcount and third-party resources was the result of our focus on developing new features and products, including work on our mobile applications and our international platform, to encourage member growth and engagement.
General and Administrative
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar Change
 
Percent
Change
 
(in thousands, except percentages)
General and administrative
$
9,479

 
$
5,450

 
$
4,029

 
74
%
Percentage of revenue
30
%
 
25
%
 
 
 
 
The increase in general and administrative expense was primarily related to higher compensation related expenses of $1.9 million, increased spending on third-party resources of $0.9 million and to a lesser extent increased spending on both legal and recruiting fees of $0.2 million and $0.1 million, respectively.

31


Depreciation and Amortization
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar Change
 
Percent
Change
 
(in thousands, except percentages)
Depreciation and amortization
$
1,113

 
$
1,090

 
$
23

 
2
%
Percentage of revenue
3
%
 
5
%
 
 
 
 
Depreciation and amortization expense was relatively consistent over the applicable measurement periods. Over the next five years, we expect to incur total amortization expense associated with previous acquisitions of $6.5 million.
Other Expense, net
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Other expense, net
$
(644
)
 
$
(201
)
 
$
(443
)
 
220
%
Percentage of revenue
(2
)%
 
(1
)%
 
 
 
 
The increase in other expense, net was primarily driven by the unfavorable movement of foreign exchange rates, primarily due to the strengthening of the US dollar against the Euro.
(Benefit From) Provision for Income Taxes
 
Three Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent Change
 
(in thousands, except percentages)
(Benefit from) provision for income taxes
$
(1,178
)
 
$
62

 
$
(1,240
)
 
(2,000
)%
Percentage of revenue
(4
)%
 
%
 
 
 
 
The increase in (benefit from) provision for income taxes was primarily driven by the reversal of our valuation allowance against the Citrus Lane deferred tax liabilities recorded in purchase accounting partially offset by income tax expense related to the amortization of Breedlove goodwill for tax purposes for which there is no corresponding book deduction and certain state taxes based on operating income that are payable without regard to our tax loss carry forwards. We recorded a tax benefit of $1.2 million for the three months ended September 27, 2014 and a tax provision of $0.1 million for the three months ended September 28, 2013. Our effective tax rate for the three months ended September 27, 2014 was a benefit of 7.5% on a pre-tax loss, compared to a provision of 0.5% on a pre-tax loss for the three months ended September 28, 2013.
Nine Months Ended September 27, 2014 and September 28, 2013
Revenue
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Revenue
$
83,161

 
$
58,976

 
$
24,185

 
41%
The increase in revenue was primarily attributed to a $17.8 million increase in the consumer matching business, principally related to a higher number of paying families and a longer average length of paying subscriptions. Additionally, the acquisition of Citrus Lane completed during the third quarter of 2014 contributing $2.5 million, an increase in consumer payment solutions revenue of $2.9 million, as well as overall growth as a result of the synergies of prior year acquisitions.

32


Cost of Revenue
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Cost of revenue
$
20,616

 
$
13,992

 
$
6,624

 
47%
Percentage of revenue
25
%
 
24
%
 
 
 

The increase in cost of revenue was primarily related to product fulfillment costs of $2.7 million associated with Citrus Lane subscriptions. Additionally, we experienced higher compensation and related expenses of $1.8 million due to expanded headcount to meet the demand associated with our larger network of members and expanded product offerings. Additionally, we incurred higher costs related to increased expenditures for credit card processing fees, background check screenings and hosting costs of $0.8 million, $0.7 million and $0.6 million, respectively, partially offset by lower costs related to the amortization of certain acquired intangible assets of $1.3 million.
Selling and Marketing
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Selling and marketing
$
61,371

 
$
43,852

 
$
17,519

 
40
%
Percentage of revenue
74
%
 
74
%
 
 
 

The increase in selling and marketing expense was primarily attributed to increased spending on customer acquisition marketing of $13.2 million on our consumer matching and payments businesses. Additionally, there was an increase of $2.3 million in compensation and related expenses. The increase as a percentage of revenue was primarily related to the planned front loading of direct marketing spend to align with the seasonal peaks of our business.
Research and Development
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar
Change
 
Percent
Change
 
(in thousands, except percentages)
Research and development
$
12,559

 
$
8,419

 
$
4,140

 
49%
Percentage of revenue
15
%
 
14
%
 
 
 

The increase in research and development expense was primarily related to higher compensation and related expenses of $2.8 million, largely due to an increase in headcount. Additionally, there was increased spending related to third-party resources of $1.1 million. The increase in both headcount and third-party resources was the result of our focus on developing new features and products, including work on our mobile applications and our international platform, to encourage member growth and engagement.
General and Administrative
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar Change
 
Percent
Change
 
(in thousands, except percentages)
General and administrative
$
22,299

 
$
13,307

 
$
8,992

 
68%
Percentage of revenue
27
%
 
23
%
 
 
 
 
The increase in general and administrative expense was primarily related to higher compensation related expenses of $4.0 million, as well as increased spending on third-party resources and recruiting of $1.7 million and $1.0 million, respectively. Furthermore, we incurred increased spending on legal fees of $0.6 million. These were partially offset by lower amortization costs of intangible assets with end useful lives ending in the September 28, 2013 period.

33


Depreciation and Amortization
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014
 
September 28,
2013
 
Dollar Change
 
Percent
Change
 
(in thousands, except percentages)
Depreciation and amortization
$
3,249

 
$
3,166

 
$
83

 
3%
Percentage of revenue
4
%
 
5
%
 
 
 
 
Depreciation and amortization expense was relatively consistent over the applicable measurement periods. Over the next five years, we expect to incur total amortization expense associated with previous acquisitions of $6.5 million.
Other Expense, net
 
Nine Months Ended
 
Period-to-Period Change
 
September 27,
2014