POS AM 1 itrackr_posam.htm FORM POS AM itrackr_posam.htm
As filed with the Securities and Exchange Commission on April 19, 2012
 
Registration No. 333-166275


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
 
Post-Effective Amendment
 
No.3
 
to
 
FORM S-1
 
Registration Statement
 
Under
 
The Securities Act of 1933
 
iTrackr Systems, Inc.
(Exact name of Registrant as specified in its charter)
 
Florida   2340   05-0597678
(State or other jurisdiction of
incorporation or organization)
  
(Primary Standard Industrial
Classification Code number)
  
(I.R.S. Employer
Identification No.)
 
1191 E. Newport Center Drive, Suite PH-D
 
Deerfield Beach, FL 33442
 
 (888) 505-9796
 
(Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)
 

John Rizzo
 
Chairman
 
iTrackr Systems, Inc.
 
1191 E. Newport Center Drive, Suite PH-D Deerfield Beach, FL 33442
 
(888) 505-9796
 
(Name, address, including zip code, and telephone number, including area code, of agent for service)
 

Copies to:
 
Joel D. Mayersohn
 
350 East Las Olas Boulevard,
 
Suite 1150
 
Fort Lauderdale, FL 33301
 
(954) 462-4150
 
(954) 462-4260 (Facsimile)
 
 
 
 
 
 
 

 
Approximate date of commencement of proposed sale to the public:
 
From time to time after the Registration Statement becomes effective.
 
If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act, check the following box. o
 
If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  o
 
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement number for the same offering.  o
 
If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
 
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
x
 


 
 

 
 
EXPLANATORY NOTE
 
This post-effective amendment no. 3 amends a registration statement on Form S-1/A (No. 333-166275) originally relating to 19,629,893 shares of class common stock, no par value per share, and/or specified warrants and options of iTrackr Systems, Inc. that may be issued from time to time by certain shareholders. That registration statement was declared effective by the Securities and Exchange Commission on February 10, 2011, and was amended by post-effective amendment no. 2 which was declared effective on August 26, 2011. The purpose of this post-effective amendment no. 3 is to update No. 2 filed on August 23, 2011 and the information set forth in the prospectus in that registration statement.
 
 
 

 
 
CALCULATION OF REGISTRATION FEE
 
   
Amount to be 
registered (1)
   
Proposed maximum
offering price (2)
   
Amount of 
registration fee
 
Common Stock, no par value
    15,422,393       0.25     $ 271.91  
                         
Common Stock, underlying $0.05 option
    157,500       0.25     $ 2.81  
                         
Common Stock, underlying $0.10 option
    2,000,000       0.25     $ 35.61  
                         
Common Stock, underlying $0.25 option
    50,000       0.25     $ 0.89  
                         
Common Stock, underlying $0.10 warrant
    1,000,000       0.25     $ 17.83  
                         
Common Stock, underlying $0.40 warrant
    1,000,000       0.25     $ 17.83  
_____________
(1)   Pursuant to Rule 416, this Registration Statement also covers such additional securities that may be issuable as a result of stock splits, stock dividends and similar transactions. Includes 4,207,500 shares issuable upon the exercise of options and warrants.
 
(2)   Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(o) under the Securities Act of 1933, as amended.
 
“The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission acting pursuant to said section 8(a), may determine.”
 
The information in this preliminary prospectus is not complete and may be changed. These securities may not be sold until the registration statement filed with the U.S. Securities and Exchange Commission (“SEC”) is effective. This preliminary prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.
 
 
 

 
 
PROSPECTUS
April __, 2012
 
19,629,893 Shares of Common Stock
iTrackr Systems, Inc.
 
This prospectus relates solely to resale of up to an aggregate of 19,629,893 shares of common stock of iTrackr Systems, Inc., including 4,207,500 shares of common stock underlying options and warrants  issued by iTrackr Systems, Inc., by the Selling Stockholders identified in the section entitled “Selling Stockholders” on page 30 of this prospectus or their transferees.
 
For additional information, you should refer to the section entitled “Plan of Distribution” on page 63 of this prospectus. We will not receive any proceeds from the sale or other disposition of the shares of common stock covered hereby by the Selling Stockholders. However, we will receive the exercise price of the options if the options are exercised for cash. All expenses of registration incurred in connection with this offering are being borne by us, but all selling and other expenses incurred by the selling stockholders will be borne by the selling stockholders.
 
You should rely only on the information contained in this prospectus. We have not authorized any other person to provide you with different information.
 
You should consider carefully the risks that we have described in “Risk Factors” beginning on page 3 before deciding whether to invest in our common stock.
 
Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful and complete. Any representation to the contrary is a criminal offense.
 
The date of this Prospectus is _______, 2012
 
 
 

 
 
TABLE OF CONTENTS
 
   
Page
 
Part I – Information Required in Prospectus
     
       
Prospectus Summary
    1  
Risk Factors
    3  
Information Regarding Forward-Looking Statements
    14  
Market and Industry Data
    15  
Use of Proceeds
    15  
Dividend Policy
    16  
Management’s Discussion and Analysis of Financial Condition and Results of Operations
    16  
Business
    26  
Legal Proceedings
    34  
Management
    34  
Executive Compensation
    38  
Selling Stockholders
    41  
Security Ownership of Certain beneficial Owners and Management
    52  
Certain Relationships and Related Party Transactions
    53  
Description of Capital Stock
    53  
Plan of Distribution
    57  
Legal Matters
    59  
Experts
    60  
Where You Can Find More Information
    60  
Consolidated Financial Statements and Footnotes of iTrackr Systems, Inc.
       
For the Years Ended December 31, 2011 and 2010     61  
 
You should rely only on the information contained in this prospectus or contained in any free writing prospectus filed with the Securities and Exchange Commission, or SEC. We have not authorized anyone to provide you with information different from that contained in this prospectus. The Selling Stockholders are offering to sell, and seeking offers to buy, shares of our common stock only in jurisdictions where offers and sales are permitted. The information in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale or other disposition of our common stock.
 
Dealer Prospectus Delivery Obligation
 
Until 90 days after the effective date of this Prospectus, all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers' obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.
 
 
 

 
 
PROSPECTUS SUMMARY
 
This summary highlights selected information more fully described elsewhere in this prospectus. You should read the following summary together with the entire prospectus, including the more detailed information regarding us and the common stock being sold in this offering and our financial statements and the related notes appearing elsewhere in this prospectus. You should carefully consider, among other things, the matters discussed in the section entitled “Risk Factors” beginning on page 2 before deciding to invest in our common stock. Unless otherwise stated or the context requires otherwise, references in this prospectus to “we,” “our,” “us,” “Must Haves” “iTrackr” or the Company refer to iTrackr Systems, Inc., and its subsidiary.
 
Corporate History
 
We were incorporated in the State of Wyoming on May 10, 2006 to develop, market and commercialize a product and inventory search application through a social networking site designed to leverage the best of Internet and mobile technologies.
 
On November 27, 2007 we adopted Articles of Merger to merge iTrackr, the Wyoming corporation with and into iTrackr, Inc., a Florida corporation. On December 10, 2009, we entered into a Plan of Merger with Must Haves, Inc. which closed on January 12, 2010 pursuant to which (i) we received an aggregate of 17,875,695 shares, or 93.5% of Must Haves, Inc. common stock, and (ii) Must Haves, Inc. assumed 6,555,000 options and warrants of iTrackr, which are exercisable at prices from $0.01 to $0.40.
 
On March 9, 2010, we amended our Articles of Incorporation with the State of Florida to change our name to iTrackr Systems, Inc., which more appropriately reflects the nature of our underlying business.
 
On July 12, 2011, iTrackr Systems, Inc. acquired 100% of the issued and outstanding membership interests (the “Units”) of RespondQ, LLC, a Florida limited liability company.  The purchase price for the Units was an aggregate of five million (5,000,000) shares of restricted common stock of the Company and promissory notes in the aggregate principal amount of $100,000.  The purchase consideration for the RespondQ Units was approximately $2,480,000 million, which consisted of the notes and the fair value of 5 million issued shares of iTrackr Systems, Inc. common stock.

Overview
 
We are an emerging ecommerce software and services company. In 2006, we began development of an online search application for retailers and consumers and launched www.iTrackr.com, a social networking website designed to enable consumers the ability to search for products and services at brick-and-mortar retail stores on location-based, and inventory-available basis, within their geographic communities. During 2011 and into 2012, iTrackr.com has evolved into a two-way, deal platform that allows local and national merchants and individual consumers to share pertinent purchase preference information with the goal of increasing merchant sales and consumer satisfaction. In 2009, we acquired online customer support software from ChatStat, which enables us to provide retailers with a support and sales tool for agents with the goal of increasing transactional business. In 2011, we acquired RespondQ, LLC. Through our RespondQ chat communications platform, the Company offers a comprehensive suite of real-time, live interaction tools designed to allow our customers the information they need while interacting with potential purchasers, including our proprietary chat application, live web statistics, live visitor engaging, live web analytics and real time support ticketing for both enterprise and single site users.
 
 We serve customers primarily in North America in a variety of industries with a particular emphasis on ecommerce markets.
 
 
1

 
 
For the years ended December 31, 2011 and 2010, the Company had a net loss of $877,604 and $1,002,638, respectively.  From inception to December 31, 2011, we have incurred an accumulated deficit of $4,972,696.  As a result, our auditor has issued an uncertainty paragraph about our ability to continue as a going concern in their 2011 and 2010 audit report stating the Company has suffered recurring losses and has yet to generate an internal cash flow that raises substantial doubt about our ability to continue as a going concern.
 
Our principal executive offices are located at 1191 E. Newport Center Drive, Suite PH-D, Deerfield Beach, FL 33442, and our telephone number is (561) 962-4111. Our website address is http://www.iTrackr.com and http://www.RespondQ.com. Information on or accessed through our websites is not incorporated into this prospectus and is not a part of this prospectus.
 
The Offering
 
Common Stock offered by selling shareholders:
19,629,893 shares of common stock, consisting of 9,215,054 (1) shares issued upon debt conversion, 4,207,500  shares underlying options and warrants, 6,010,984 related to shares issued for services rendered, and 196,355 shares purchased for cash.
   
Common Stock outstanding prior to Offering:
20,319,997
   
Common Stock outstanding after this Offering:
24,527,497 (2)
   
Use of Proceeds:
We will not receive any proceeds from the sale of shares in this offering by the selling stockholders. However, we will receive proceeds from the exercise of the options and warrants if the options and warrants are exercised for cash
   
Risk Factors:
You should carefully consider the information set forth in this prospectus and, in particular, the specific factors set forth in the “Risk Factors” section beginning on page 2 of this prospectus before deciding whether or not to invest in shares of our common stock.
 
 
(1)
9,215,054 of a total 11,083,002 shares of common stock issued upon the conversion of debt is being offered under this prospectus:
     
 
a.
5,526,192 shares of common stock were issued on August 21, 2007 in exchange for $110,524 of principle and interest converted at an exercise price of $0.02 per share.
     
 
b.
985,169 shares of common stock were issued on August 21, 2007 in exchange for $98,517 of principle and interest converted at an exercise price of $0.10 per share.
     
 
c.
729,052 shares of common stock were issued on August 21, 2007 in exchange for $182,263 of principle and interest converted at an exercise price of $0.25 per share.
     
 
d.
1,386,322 shares of common stock were issued on April 28, 2010 in exchange for $270,000 of principle and interest converted at an exercise price of $0.195 per share.
     
 
e.
121,332 shares of common stock were issued on July 30, 2010 in exchange for $42,466 of principle and interest converted at an exercise price of $0.35 per share.
     
 
f.
2,334,935 shares of common stock were issued on April 28, 2010 in exchange for $1,167,468 of principle and interest converted at an exercise price of $0.50 per share.
     
 
(2)
The number of outstanding shares after the offering is based upon 20,319,997 shares outstanding as of March 31, 2011 and assumes the full exercise of all warrants with respect to which the underlying shares are being registered pursuant to the registration statement of which this prospectus forms a part.
 
The number of shares of common stock outstanding after this offering excludes 3,402,833 shares of common stock available for future issuance under certain agreements, including options issued to our Chairman, John Rizzo to purchase 2,000,000 shares of common stock, options issued to JK Porto to purchase 55,000 shares of common stock, options issued to Mark Whitney to purchase 337,500 shares of common stock, options issued to Michael Uhl, a director to purchase 300,000 shares of common stock, options issued to David Baesler, a director to purchase 405,000 shares of common stock,  options issued to Ramesh Anand to purchase 200,000 shares of common stock,  a warrant to Maplehurst Investment Group, a former creditor, to purchase 36,000 shares of common stock, warrant to American Capital Ventures, a former creditor, to purchase 56,000 shares of common stock and a warrant to Jason Lyons, a former creditor, to purchase 13,333 shares of common stock.
 
 
2

 
 
RISK FACTORS
 
You should carefully consider the risks described below before making a decision to buy our common stock. If any of the following risks actually occurs, our business, financial condition and results of operations could be harmed. In that case, the trading price of our common stock could decline and you might lose all or part of your investment in our common stock. You should also refer to the other information set forth in this prospectus, including our financial statements and the related notes.
 
Risks Related to Our Business
 
Because there is doubt about our ability to continue as a going concern, an investor may lose all of his investment in our company.
 
Our auditor’s report for the year ending December 31, 2011 financial statements expresses an opinion that substantial doubt exists as to whether we can continue as an ongoing business. Since our sole officer and director may be reluctant or unable to loan or advance additional capital to the Company, we believe that if we do not raise additional capital, we may be required to suspend or cease the implementation of our business plans.
 
iTrackr has a history of losses and may not be able to generate sufficient net revenue from its business in the future to achieve or sustain profitability.
 
iTrackr has incurred losses since inception. iTrackr’s revenues largely come from interactive chat services and software licensing fees. iTrackr’s primary expenses relate to personnel, website development and maintenance, professional and stock based compensation and exceed revenues.  iTrackr’s consolidated financial statements have been prepared assuming that iTrackr will continue as a going concern.  Successful transition to profitable operations is dependent upon obtaining a level of sales adequate to support the Company’s cost structure.  The Company has suffered recurring losses resulting in a stockholders’ deficit of approximately $4,972,696 and a working capital deficiency of $1,307,926 as of December 31, 2011.  Historically, the Company has been able to finance operations from the capital obtained through the issuance of convertible debt.  Management intends to continue to finance the operations of the Company through future cash flows from operations and future financings.  However, iTrackr’s expenses are expected to increase as it incurs additional costs increasing operational infrastructure. There is no assurance that iTrackr will be able to obtain sufficient financing (or financing on acceptable terms) or earn sufficient revenues to generate positive cash flow and attain profitability.
 
iTrackr’s cash on hand and anticipated near term sales may be insufficient to fund operations for the next 12 months.
 
As of December 31, 2011 our cash balance was $130,139.  We believe that approximately $60,000 per month or $720,000 will be required to cover our cash outflows for the next 12 months.  Our current cash balance and anticipated near term sales may be insufficient meet this requirement.  As a result our management continues to work diligently to secure additional sales and either debt or equity based financing for which we are currently in discussions. In the event no outside funding is achieved Mr. Rizzo, our CEO will provide personal funds as needed to fund our required minimum cash outflows. During 2011 and 2010, Mr. Rizzo loaned the Company $0 and $41,500, respectively. Mr. Rizzo is an accredited investor and has committed to fund up to an additional $250,000.
 
If iTrackr is unable to fund its operations and capital expenditures, iTrackr may not be able to continue to develop and market its products and services which would have a material adverse effect on its business.
 
iTrackr has experienced significant negative cash flow since its inception. In order to fund iTrackr’s operations and capital expenditures, iTrackr may be required to incur borrowings or raise capital through the sale of debt or equity securities. The Company’s ability to borrow or access the capital markets for future offerings may be limited by its financial condition at the time of any such offering as well as by adverse market conditions resulting from, among other things, general economic conditions and contingencies and uncertainties that are beyond our control. iTrackr’s failure to obtain the funds for necessary future capital expenditures would limit its ability to develop and market its services and could have a material adverse effect on our business, results of operations and financial condition.
 
 
3

 
 
iTrackr is dependent upon key personnel whose loss may adversely impact iTrackr’s business.
 
iTrackr depends on the expertise, experience and continued services of its senior management employees, especially John Rizzo, its founder, Chairman, Chief Executive Officer and Chief Financial Officer, and Jeremy Brooks, its President.  Both Mr. Rizzo and Mr. Brooks have acquired specialized knowledge and skills with respect to iTrackr and its operations and most decisions concerning the business of iTrackr will be made or significantly influenced by them. iTrackr does not maintain life insurance with respect to Mr. Brooks and Rizzo.  The loss of Mr. Brooks and Rizzo or other senior management employees, or an inability to attract or retain other key individuals, could materially adversely affect the Company.  The Company seeks to compensate and incentivize its key executives, as well as other employees, through competitive salaries and bonus plans, but there can be no assurance that these programs will allow iTrackr to retain key or hire new employees.  As a result, if Mr. Brooks and Rizzo were to leave iTrackr, the Company could face substantial difficulty in hiring qualified successors and could experience a loss in productivity while any such successors obtain the necessary training and experience.  In January, 2011, iTrackr extended its existing employment agreement with Mr. Rizzo through January 5, 2013.  There can be no assurance that a successor employment agreement will be entered into with Mr. Rizzo or that the terms of their employment agreements will be sufficient to retain Mr. Rizzo. There is no employment agreement between the Company and Mr. Brooks.
 
iTrackr’s management systems and personnel may not be sufficient to effectively manage its growth.
 
iTrackr’s growth strategy involves expanding its customer base amongst online retailers in need of a chat software and/or services solution. Achieving iTrackr’s growth strategy is critical in order for its business to achieve economies of scale and to achieve profitability.  Any condition that would deny, limit or delay its ability to manage and support existing accounts, as well as market to new customers in the future will constrain iTrackr’s ability to grow. There can be no assurance that iTrackr will be able to successfully expand its business in its highly competitive environment, and if iTrackr fails to do so, its business could be harmed.
 
Expansion of iTrackr’s business will also strain its existing management resources and operational, financial and management information systems to the point that they may no longer be adequate to support its operations, requiring iTrackr to make significant expenditures in these areas. There can be no assurance that iTrackr will be able to develop such additional systems or procedures to accommodate its future expansion on a timely basis, and the failure to do so could harm its business.
 
Our businesses depend on a strong brand, and if we are not able to maintain and enhance our brand, or if we receive unfavorable media coverage, our ability to expand our base of subscribers and merchants will be impaired and our business and operating results will be harmed.
 
We believe that the brand identity that we have developed will contribute significantly to the success of our business. We also believe that maintaining and enhancing the "RespondQ" and "iTrackr" brands are critical to expanding our customer base. Maintaining and enhancing our brand may require us to make substantial investments and these investments may not be successful. If we fail to promote and maintain our brands, or if we incur excessive expenses in this effort, our business, operating results and financial condition will be materially and adversely affected. We anticipate that, as our market becomes increasingly competitive, maintaining and enhancing our brand may become increasingly difficult and expensive. Maintaining and enhancing our brand will depend largely on our ability to be a group buying leader and to continue to provide reliable, trustworthy and high quality deals, which we may not do successfully.
 
Unfavorable publicity or consumer perception of our website(s), applications, practices or service offerings, or the offerings of our merchants, could adversely affect our reputation, resulting in difficulties in recruiting, decreased revenue and a negative impact on our customer base. As a result, our business, financial condition and results of operations could be materially and adversely affected.
 
 
4

 
 
Our services are subject to payment-related risks.
 
For certain payment methods, including credit and debit cards, we pay interchange and other fees, which may increase over time and raise our operating costs and lower our profit margins.  We rely on third parties to provide payment processing services, including the processing of credit cards, debit cards and it could disrupt our business if these companies become unwilling or unable to provide these services to us.  We are also subject to payment card association operating rules, certification requirements and rules governing electronic funds transfers, which could change or be reinterpreted to make it difficult or impossible for us to comply.  If we fail to comply with these rules or requirements, we may be subject to fines and higher transaction fees and lose our ability to accept credit and debit card payments from our customers or facilitate other types of online payments, and our business and operating results could be adversely affected.
 
We are also subject to a number of other laws and regulations relating to money laundering, international money transfers, privacy and information security and electronic fund transfers.  If we were found to be in violation of applicable laws or regulations, we could be subject to civil and criminal penalties or forced to cease our payments services business.
 
Our promotion and marketing of our websites may not result in generation of significant revenue which may cause our business to fail.
 
We believe that successful marketing, development and promotion of our websites are crucial to our success in attracting business.  If our marketing and promotion is not successful in developing strong public recognition of our websites, then we may not be able to earn significant revenues and our business may fail.
 
Unauthorized disclosure of sensitive or confidential client and customer data, whether through breach of our computer systems or otherwise, could expose us to protracted and costly litigation and cause us to lose clients which may result in our going out of business and for you to lose your investment.
 
We may be required to collect and store sensitive data in connection with our services, including names, addresses, social security numbers, credit card account numbers, checking and savings account numbers and payment history records, such as account closures and returned checks.  If any person, including any of our employees, penetrates our network security or otherwise misappropriates sensitive data, we could be subject to liability for breaching contractual confidentiality provisions and/or privacy laws, which would devastate our business, and may result in the loss of your investment.
 
Our services may become obsolete and unmarketable if we are unable to respond adequately to rapidly changing technology and customer demands.
 
Our services may quickly become obsolete and unmarketable.  Our future success will depend on our ability to adapt to technological advances, anticipate customer demands, develop new products and enhance our current products on a timely and cost-effective basis.  We may be unsuccessful in responding to technological developments and changing customer needs.  In addition, our applications and services offerings may become obsolete due to the adoption of new technologies or standards.
 
We may experience technical or other difficulties that could delay or prevent the development, introduction or marketing of new products or enhanced versions of existing products.  Also, we may not be able to adapt new or enhanced services to emerging industry standards, and our new products may not be favorably received by our target market.
 
 
5

 
 
We are dependent on technology systems and third-party content that are beyond our control.
 
The success of our services depends in part on our clients’ online services as well as the Internet connections of visitors to websites, both of which are outside of our control.  As a result, it may be difficult to identify the source of problems if they occur.  In the past, we have experienced problems related to connectivity which has resulted in slower than normal response times to Internet user chat requests and messages and interruptions in service.  Our services rely both on the Internet and on our connectivity vendors for data transmission.  Therefore, even when connectivity problems are not caused by our services, our clients or Internet users may attribute the problem to us.  This could diminish our brand and harm our business, divert the attention of our technical personnel from our product development efforts or cause significant client relations problems.
 
In addition, we rely in part on third-party service providers and other third parties for Internet connectivity and network infrastructure hosting, security and maintenance.  These providers may experience problems that result in slower than normal response times and/or interruptions in service.  If we are unable to continue utilizing the third-party services that support our Web hosting and infrastructure or if our services experience interruptions or delays due to third party providers, our business could be harmed.
 
Our business service also depends on third parties for hardware and software and our consumer services depend on third parties for content, which products and content could contain defects or inaccurate information.  Problems arising from our use of such hardware or software or third party content could require us to incur significant costs or divert the attention of our technical or other personnel from our product development efforts or to manage issues related to content.  To the extent any such problems require us to replace such hardware or software, we may not be able to do so on acceptable terms, if at all.
 
Our Controls and Procedures may not prevent misstatements.
 
The Company has limited segregation of duties amongst its employees with respect to the Company’s preparation and review of the Company’s financial statements due to the limited number of employees, which is a material weakness in internal controls, and if the Company fails to maintain an effective system of internal controls, it may not be able to accurately report its financial results or prevent fraud. As a result, current and potential stockholders could lose confidence in the Company’s financial reporting which could harm the trading price of the Company’s stock.
 
Management has found it necessary to limit the Company’s administrative staffing in order to conserve cash, until the Company’s level of business activity increases. As a result, there is limited segregation of duties amongst the employees, and the Company and its independent public accounting firm have identified this as a material weakness in the Company’s internal controls. The Company intends to remedy this material weakness by hiring additional employees and reallocating duties, including responsibilities for financial reporting, among the employees as soon as there are sufficient resources available. However, until such time, this material weakness will continue to exist.
 
New tax treatment of companies engaged in internet commerce may adversely affect the commercial use of our services and our financial results.
 
Due to the global nature of the internet, it is possible that various states might attempt to regulate our transmissions or levy sales, income or other taxes relating to our activities. Tax authorities at the international, federal, state and local levels are currently reviewing the appropriate treatment of companies engaged in internet commerce. New or revised international, federal, state or local tax regulations may subject us or our subscribers to additional sales, income and other taxes. We cannot predict the effect of current attempts to impose sales, income or other taxes on commerce over the internet. New or revised taxes and, in particular, sales taxes would likely increase the cost of doing business online and decrease the attractiveness of advertising and selling goods and services over the internet. New taxes could also create significant increases in internal costs necessary to capture data, and collect and remit taxes. Any of these events could have an adverse effect on our business and results of operations.
 
 
6

 
 
Failure to comply with federal, state and international privacy laws and regulations, or the expansion of current or the enactment of new privacy laws or regulations, could adversely affect our business.
 
A variety of federal, state and international laws and regulations govern the collection, use, retention, sharing and security of consumer data. The existing privacy-related laws and regulations are evolving and subject to potentially differing interpretations. In addition, various federal, state and foreign legislative and regulatory bodies may expand current or enact new laws regarding privacy matters. For example, recently there have been Congressional hearings and increased attention to the capture and use of location-based information relating to users of smartphones and other mobile devices. Several states have adopted legislation that requires businesses to implement and maintain reasonable security procedures and practices to protect sensitive personal information and to provide notice to consumers in the event of a security breach. Any failure, or perceived failure, by us to comply with privacy rules or with any data-related consent orders, Federal Trade Commission requirements or orders or other federal, state or international privacy or consumer protection-related laws, regulations or industry self-regulatory principles could result in claims, proceedings or actions against us by governmental entities or others or other liabilities, which could adversely affect our business. In addition, a failure or perceived failure to comply with industry standards or with our own privacy policies and practices could result in a loss of subscribers or merchants and adversely affect our business. Federal, state and international governmental authorities continue to evaluate the privacy implications inherent in the use of third-party web "cookies" for behavioral advertising. The regulation of these cookies and other current online advertising practices could adversely affect our business.
 
Government regulation of the internet and e-commerce is evolving, and unfavorable changes or failure by us to comply with these regulations could substantially harm our business and results of operations.
 
We are subject to general business regulations and laws as well as regulations and laws specifically governing the internet and e-commerce. Existing and future regulations and laws could impede the growth of the internet or other online services. These regulations and laws may involve taxation, tariffs, subscriber privacy, anti-spam, data protection, content, copyrights, distribution, electronic contracts and other communications, consumer protection, the provision of online payment services and the characteristics and quality of services. It is not clear how existing laws governing issues such as property ownership, sales and other taxes, libel and personal privacy apply to the internet as the vast majority of these laws were adopted prior to the advent of the internet and do not contemplate or address the unique issues raised by the internet or e-commerce. In addition, it is possible that governments of one or more countries may seek to censor content available on our websites and applications or may even attempt to completely block access to our websites. Adverse legal or regulatory developments could substantially harm our business. In particular, in the event that we are restricted, in whole or in part, from operating in one or more countries, our ability to retain or increase our subscriber base may be adversely affected and we may not be able to maintain or grow our revenue as anticipated.
 
Risks Related to Our RespondQ Business
 
If we are not competitive in the market for online sales, marketing and customer service solutions, or online consumer services our business could be harmed.
 
The market for online sales, marketing and customer service technology is intensely competitive and characterized by aggressive marketing, evolving industry standards, rapid technology developments and frequent new product introductions. Established or new entities may enter the market in the near future, including those that provide solutions for real-time interaction online, or online consumer services related to real-time advice.
 
 
7

 
 
We compete directly with companies focused on technology that facilitates real-time sales, conversion of online shoppers to buyers, email management, searchable knowledgebase applications, and customer service interaction.  These markets remain fairly saturated with small companies that compete on price and features. We face significant competition from online interaction solution providers, including software-as-a-service (SaaS) providers such as LivePerson, Art Technology Group (purchased by Oracle on January 5, 2011), Instant Service, RightNow Technologies (purchased by Oracle on October 24, 2011), TouchCommerce, Talisma and LiveChat.  We face potential competition from Web analytics and online marketing service providers, such as Omniture.  The most significant barriers to entry in this market are knowledge of:

·  
Online consumer purchasing habits;
·  
Methodologies to efficiently engage customers and consumers;
·  
Metrics proving return on investment; and
·  
Technology innovation opportunities.
 
Furthermore, many of our competitors offer a broader range of customer relationship management products and services than we currently offer.  We may be disadvantaged and our business may be harmed if companies doing business online choose real-time sales, marketing and customer service solutions from such providers.
 
We also face potential competition from larger enterprise software companies such as Oracle and SAP.  In addition, established technology companies such as Microsoft, Yahoo and Google may leverage their existing relationships and capabilities to offer real-time sales, marketing and customer service applications or consumer services similar to our consumer offerings.
 
Finally, we compete with clients and potential clients that choose to provide a real-time sales, marketing and customer service solution in-house as well as, to a lesser extent, traditional offline customer service solutions, such as telephone call centers.
 
We believe that competition will increase as our current competitors increase the sophistication of their offerings and as new participants enter the market.  As compared to our company, some of our larger current and potential competitors have:

·  
Greater brand recognition;
·  
More diversified lines of products and services; and
·  
Significantly greater financial, marketing and research and development resources.
 
Additionally, some competitors may enter into strategic or commercial relationships with larger, more established and better-financed companies.  These competitors may be able to:

·  
Undertake to make more extensive marketing campaigns;
·  
Adopt more aggressive pricing policies and
·  
Make more attractive offers to business or individuals to induce them to use their products or services.
 
Any change in the general market acceptance of the real-time sales, marketing and customer service solution business model or in online, real-time consumer advice services may harm our competitive position.  Such changes may allow our competitors additional time to improve their service or product offerings, and would also provide time for new competitors to develop real-time sales, marketing, customer service and Web analytics applications or competitive consumer service offerings and solicit prospective clients within our target markets.  Increased competition could result in pricing pressures, reduced operating margins and loss of market share.
 
 
8

 
 
We may be liable if third parties misappropriate personal information belonging to our clients’ Internet users.
 
We maintain dialogue transcripts of the text-based chats and email interactions between our clients and internet users and store on our server’s information supplied voluntarily by these Internet users in surveys.  We provide this information to our clients to allow them to perform internet user analyses and monitor the effectiveness of our services. Some of the information we collect may include personal information, such as contact and demographic information. If third parties were able to penetrate our network security or otherwise misappropriate personal information relating to our clients’ Internet users or the text of customer service inquiries, we could be subject to liability. We could be subject to negligence claims or claims for misuse of personal information. These claims could result in litigation, which could have a material adverse effect on our business, results of operations and financial condition. We may incur significant costs to protect against the threat of security breaches or to alleviate problems caused by such breaches.
 
The need to physically secure and securely transmit confidential information online has been a significant barrier to electronic commerce and online communications.  Any well-publicized compromise of security could deter people from using online services such as the ones we offer, or from using them to conduct transactions, which involve transmitting confidential information.  Because our success depends on the general acceptance of our services and electronic commerce, we may incur significant costs to protect against the threat of security breaches or to alleviate problems caused by these breaches.
 
Our products and services may infringe upon intellectual property rights of third parties and any infringement could require us to incur substantial costs and may distract our management.
 
We are subject to the risk of claims alleging infringement of third-party proprietary rights.  Substantial litigation regarding intellectual property rights exists in the software industry.  In the ordinary course of our business, our services may be increasingly subject to third-party infringement claims as the number of competitors in our industry segment grows and the functionality of services in different industry segments overlaps.  Some of our competitors in the market for real-time sales, marketing and customer service solutions or other third parties may have filed or may intend to file patent applications covering aspects of their technology.  Any claims alleging infringement of third-party intellectual property rights could require us to spend significant amounts in litigation (even if the claim is invalid), distract management from other tasks of operating our business, pay substantial damage awards, prevent us from selling our products, delay delivery of the iTrackr services, develop non-infringing software, technology, business processes, systems or other intellectual property (none of which might be successful), or limit our ability to use the intellectual property that is the subject of any of these claims, unless we enter into license agreements with the third parties (which may be costly, unavailable on commercially reasonable terms, or not available at all).  Therefore, such claims could have a material adverse effect on our business, results of operations and financial condition.
 
Technological or other defects could disrupt or negatively impact our services, which could harm our business and reputation.
 
We face risks related to the technological capabilities of our services.  We expect the number of interactions between our clients’ operators and internet users over our system to increase significantly as we expand our client base.  Our network hardware and software may not be able to accommodate this additional volume.  Additionally, we must continually upgrade our software to improve the features and functionality of our services in order to be competitive in our markets.  If future versions of our software contain undetected errors, our business could be harmed.  If third-party content is flawed, our business could be harmed.  As a result of major software upgrades at iTrackr, our client sites have, from time to time, experienced slower than normal response times and interruptions in service.  If we experience system failures or degraded response times, our reputation and brand could be harmed.  We may also experience technical problems in the process of installing and initiating the iTrackr services on new Web hosting services.  These problems, if not remedied, could harm our business.
 
 
9

 
 
Our services also depend on complex software which may contain defects, particularly when we introduce new versions onto our servers.  We may not discover software defects that affect our new or current services or enhancements until after they are deployed.  It is possible that, despite testing by us, defects may occur in the software. These defects could result in:

·  
Damage to our reputation;
·  
Lost sales;
·  
Delays or loss of market acceptance of our products; and
·  
Unexpected expenses and diversion of resources to remedy errors.
 
Our reputation depends, in part, on factors which are partially or entirely outside of our control.
 
Our services typically appear under the RespondQ brand. The customer service operators and experts who respond to the inquiries of our clients’ Internet users are independent contractors, employees or agents of our clients; they are not our employees.. As a result, we are not able to control the actions of these operators. In addition, an Internet user may not know that the operator is not a RespondQ employee. If an Internet user were to have a negative experience in a RespondQ-powered real-time dialogue, it is possible that this experience could be attributed to us, which could diminish our brand and harm our business. Finally, we believe the success of our business services is aided by the prominent placement of the chat icon on a client’s website, over which we also have no control.
 
Risks Related to Our iTrackr Direct Deals Platform
 
Our business is highly competitive. Competition presents an ongoing threat to the success of our business.
 
We expect competition in e-commerce generally, and group buying in particular, to continue to increase because there are no significant barriers to entry. A substantial number of group buying sites have emerged around the world. In addition to such competitors, we expect to increasingly compete against other large internet and technology-based businesses, such as Google and Microsoft, each of which has launched initiatives which are directly competitive to our business. We also expect to compete against other internet sites that are focused on specific communities or interests and offer coupons or discount arrangements related to such communities or interests. We also compete with traditional offline coupon and discount services, as well as newspapers, magazines and other traditional media companies who provide coupons and discounts on products and services.
 
We believe that our ability to compete depends upon many factors both within and beyond our control, including the following:

·  
the size and composition of our subscriber base and the number of merchants we feature;
·  
the timing and market acceptance of deals we offer, including the developments and enhancements to those deals offered by us or our competitors;
·  
subscriber and merchant service and support efforts;
·  
selling and marketing efforts;
·  
ease of use, performance, price and reliability of services offered either by us or our competitors;
·  
our ability to cost-effectively manage our operations; and
·  
our reputation and brand strength relative to our competitors.
      
Many of our current and potential competitors have longer operating histories, significantly greater financial, marketing and other resources and larger subscriber bases than we do. These factors may allow our competitors to benefit from their existing customer or subscriber base with lower customer acquisition costs or to respond more quickly than we can to new or emerging technologies and changes in consumer habits. These competitors may engage in more extensive research and development efforts, undertake more far-reaching marketing campaigns and adopt more aggressive pricing policies, which may allow them to build larger subscriber bases or generate revenue from their subscriber bases more effectively than we do. Our competitors may offer deals that are similar to the deals we offer or that achieve greater market acceptance than the deals we offer. This could attract subscribers away from our websites and applications, reduce our market share and adversely impact our revenue. In addition, we may depend on some of our existing or potential competitors, including Google and Microsoft, for banner advertisements and other marketing initiatives to acquire new subscribers. Our ability to utilize their platforms to acquire new subscribers may be adversely affected if they choose to compete more directly with us.
 
 
10

 
 
If we are unable to maintain favorable terms with our merchants, our revenue may be adversely affected.
 
The success of our business depends in part on our ability to retain and increase the number of merchants who use our service. Currently, when a merchant subscribes with us to offer deals for their products or services, they pay a monthly subscription fee of $14.99 per month. If merchants decide that utilizing our services no longer provides an effective means of attracting new customers or selling their goods and services, they may demand a lower subscription fee. This would adversely affect our revenue.
 
In addition, we expect to face increased competition from other internet and technology-based businesses such as Groupon, LivingSocial, Google and Microsoft, each of which has launched initiatives which are directly competitive to our business. We also have seen that some competitors will accept lower margins, or negative margins, to attract attention and acquire new subscribers.
 
We have a rapidly evolving business model and our new product and service offerings could fail to attract or retain subscribers or generate revenue.
 
We have a rapidly evolving business model and are regularly exploring entry into new market segments and the introduction of new products and features with respect to which we may have limited experience. In addition, our subscribers may not respond favorably to our new products and services. These products and services may present new and significant technology challenges, and we may be subject to claims if subscribers of these offerings experience service disruptions or failures or other quality issues. If products or services we introduce, such as changes to our websites and applications, the introduction of social networking and location-based marketing elements to our websites, or entirely new lines of business that we may pursue, fail to engage subscribers or merchants, we may fail to acquire or retain subscribers or generate sufficient revenue or other value to justify our investment, and our business may be materially and adversely affected. Our ability to retain or increase our subscriber base and revenue will depend heavily on our ability to innovate and to create successful new products and services.
 
If our merchants do not meet the needs and expectations of our subscribers, our business could suffer.
 
Our business depends on our reputation for providing high-quality deals, and our brand and reputation may be harmed by actions taken by merchants that are outside our control. Any shortcomings of one or more of our merchants, particularly with respect to an issue affecting the quality of the deal offered or the products or services sold, may be attributed by our subscribers to us, thus damaging our reputation, brand value and potentially affecting our results of operations. In addition, negative publicity and subscriber sentiment generated as a result of fraudulent or deceptive conduct by our merchants could damage our reputation, reduce our ability to attract new subscribers or retain our current subscribers, and diminish the value of our brand.
 
The implementation of the CARD Act and similar state and foreign laws may harm our business and results of operations.
 
Deals may be considered gift cards, gift certificates, stored value cards or prepaid cards and therefore governed by, among other laws, the CARD Act, and state laws governing gift cards, stored value cards and coupons. Other foreign jurisdictions have similar laws in place, in particular European jurisdictions where the European E-Money Directive regulates the business of electronic money institutions. Many of these laws contain provisions governing the use of gift cards, gift certificates, stored value cards or prepaid cards, including specific disclosure requirements and prohibitions or limitations on the use of expiration dates and the imposition of certain fees. For example, if Deals are subject to the CARD Act and are not included in the exemption for promotional programs, it is possible that the purchase value, which is the amount equal to the price paid for the Deal, or the promotional value, which is the add-on value of the Deal in excess of the price paid, or both, may not expire before the later of (i) five years after the date on which the Deal was issued or the date on which the subscriber last loaded funds on the Deal if the Deal has a reloadable feature; (ii) the Deal 's stated expiration date (if any); or (iii) a later date provided by applicable state law. Several merchants are currently defendants in 16 purported class actions that have been filed in federal and state court claiming that online coupons are subject to the CARD Act and various state laws governing gift cards and that the defendants have violated these laws by issuing Deals with expiration dates and other restrictions. In the event that it is determined that Deals are subject to the CARD Act or any similar state or foreign law or regulation, and are not within various exemptions that may be available under the CARD Act or under some of the various state or foreign jurisdictions, our liabilities with respect to unredeemed Deals may be materially higher than the amounts shown in our financial statements and we may be subject to additional fines and penalties. In addition, if federal or state laws require that the face value of Deals have a minimum expiration period beyond the period desired by a merchant for its promotional program, or no expiration period, this may affect the willingness of merchants to issue Deals in jurisdictions where these laws apply. If we are required to materially increase the estimated liability recorded in our financial statements with respect to unredeemed gift cards, our net income could be materially and adversely affected.
 
 
11

 

Risks Related to Our Common Stock
 
There will be a substantial number of shares of iTrackr’s common stock available for sale in the future that may be dilutive to its current stockholders and may cause a decrease in the market price of its common stock.
 
As of December 31, 2011, the Company had 27,843,613 shares of common stock outstanding and 15,000,000 shares of common stock available for future issuance under its 2007 Long-Term Stock Incentive Plan of which 4,585,333 of warrants and options are outstanding. The 19,629,893 shares of common stock outstanding and underlying certain options and warrants registered pursuant to our S-1/A Registration Statement are freely tradable upon the effectiveness of our Registration Statement declared effective on February 10, 2011 by the Securities and Exchange Commission without restriction or further registration under the Securities Act, unless the shares are purchased by “affiliates” as that term is defined in Rule 144 under the Securities Act. Any shares purchased by an affiliate may not be resold except pursuant to an effective registration statement or an applicable exemption from registration, including an exemption under Rule 144 of the Securities Act. These restricted securities may be sold in the public market only if they are registered or if they qualify for an exemption from registration under Rule 144 or Rule 701 under the Securities Act.
 
Future sales or issuances of the Company’s common stock or securities convertible into common stock, the perception such sales or issuances may occur or the availability for sale in the public market of substantial amounts of our common stock could adversely affect the prevailing market price of our common stock and could impair our ability to raise capital through future sales of equity securities at a time and price that we deem appropriate.
 
Our stock price has been highly volatile and may experience extreme price and volume fluctuations in the future, which could reduce the value of your investment and subject us to litigation.
 
Fluctuations in market price and volume are particularly common among securities of Internet and other technology companies. The market price of our common stock has fluctuated significantly in the past and may continue to be highly volatile, with extreme price and volume fluctuations, in response to the following factors, some of which are beyond our control:

·  
variations in our quarterly operating results;
·  
changes in market valuations of publicly-traded companies in general and Internet and other technology companies in particular;
·  
our announcements of significant client contracts, acquisitions and our ability to integrate these acquisitions, strategic partnerships, joint ventures or capital commitments;
·  
our failure to complete significant sales;
·  
additions or departures of key personnel;
·  
future sales of our common stock; and
·  
changes in financial estimates by securities analysts
 
In the past, companies that have experienced volatility in the market price of their stock have been the subject of securities class action litigation. We may in the future be the target of similar litigation, which could result in substantial costs and distract management from other important aspects of operating our business.
 
Our common stock is considered “a penny stock” and may be difficult to sell.
 
The SEC has adopted regulations which generally define “penny stock” to be an equity security that has a market price of less than $5.00 per share or an exercise price of less than $5.00 per share, subject to specific exemptions.  Presently, our common stock is considered a “penny stock” according to SEC rules.  This designation requires any broker or dealer selling these securities to disclose certain information concerning the transaction, obtain a written agreement from the purchaser and determine that the purchaser is reasonably suitable to purchase the securities.  These rules may restrict the ability of brokers or dealers to sell our common stock and may affect the ability of investors to sell their shares.  In addition, when and if our common stock trades on the OTC Bulletin Board, investors may find it difficult to obtain accurate quotations for our common stock and may experience a lack of buyers to purchase such stock or a lack of market makers to support the stock price.
 
 
12

 
 
One stockholder owns a majority of our common stock and may act, or prevent certain types of corporate actions, to the detriment of other stockholders.
 
John Rizzo owns 5,250,000 common shares, holds options to acquire 2,000,000 options at an average exercise price of $0.325 per share until July 1, 2017, has accrued salary and health insurance of $898,680 and $225,045 in related party debt owed to him by iTrackr Systems, Inc. as of December 31, 2011.  Accordingly, Mr. Rizzo beneficially owns approximately 30.8% of our issued and outstanding common stock.  Accordingly, Mr. Rizzo may exercise significant influence over all matters requiring stockholder approval, including the election of a majority of the directors and the determination of significant corporate actions.  This concentration could also have the effect of delaying or preventing a change in control that could otherwise be beneficial to our stockholders.
 
If we issue additional shares of common stock in the future this may result in dilution to our existing stockholders.
 
On October 26, 2009, we simultaneously completed a 4-1 reverse split of our common stock and amended our articles of incorporation to authorize the issuance of 110,000,000 shares of stock consisting of 100,000,000 shares of common stock and 10,000,000 shares of preferred stock.  Our board of directors has the authority to issue additional shares of common stock up to the authorized capital stated in the articles of incorporation.  Our board of directors may choose to issue some or all of such shares to provide additional financing in the future.  The issuance of any such shares may result in a reduction of the book value or market price of the outstanding shares of our common stock.  It will also cause a reduction in the proportionate ownership and voting power of all other stockholders.
 
If securities analysts do not publish research or reports about iTrackr’s business or if they downgrade its stock, the price of its stock could decline.
 
The research and reports that industry or financial analysts publish about iTrackr or its business will likely have an effect on the trading price of its common stock.  If an industry analyst decides not to cover the Company, or if an industry analyst decides to cease covering the Company at some point in the future, the Company could lose visibility in the market, which in turn could cause its stock price to decline.  If an industry analyst downgrades iTrackr’s stock, its stock price would likely decline rapidly in response.
 
The concentration of iTrackr’s capital stock ownership with insiders will likely limit your ability to influence corporate matters.
 
iTrackr’s insiders, (its executive officers, directors, current five percent or greater stockholders and affiliated entities) together beneficially own approximately 44.2% of our outstanding common stock.   As a result, these stockholders, acting together, will have significant influence over all matters that require approval by the Company’s stockholders, including the election of directors and approval of significant corporate transactions.  Corporate action might be taken even if other stockholders, including those who purchased shares in this offering, oppose them.  This concentration of ownership might also have the effect of delaying or preventing a change of control that other stockholders may view as beneficial.
 
The Company does not expect to pay any cash dividends for the foreseeable future.
 
The Company does not anticipate that it will pay any cash dividends to holders of its common stock in the foreseeable future.  Accordingly, investors must rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize any future gains on their investment.  Investors seeking cash dividends in the foreseeable future should not purchase the Company’s common stock.
 
 
13

 
 
INFORMATION REGARDING FORWARD-LOOKING STATEMENTS
 
This Form S-1 contains forward-looking statements relating to future events and the future performance of the Company, including, without limitation, statements regarding the Company’s expectations, beliefs, intentions or future strategies that are signified by the words “expects,” “anticipates,” “intents,” “believes,” or similar language. You should read statements that contain these words carefully because they:
 
·  
Discuss future expectations;
 
·  
Contain information which could impact future results of operations or financial condition; or
 
·  
State other “forward-looking” information.
 
We believe it is important to communicate our expectations to the iTrackr stockholders. However, there may be events in the future that we are not able to accurately predict or over which we have no control and which could cause our actual results to differ materially from the information contained in the forward-looking statements contained in this document. The risk factors and cautionary language discussed in this Registration Statement and in our Annual Report on Form 10-K provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations described by iTrackr in its forward-looking statements, including among other things:
 
(1.) Our inability to generate sufficient net revenue in the future;
 
(2.) Our inability to fund our operations and capital expenditures;
 
(3.) The loss of key personnel;
 
(4.) Our inability to effectively manage our growth;
 
(5.) Our inability to generate sufficient cash flows to meet our debt service obligations;
 
(6.) Competitive conditions in the chat and online support industry;
 
(7.) Extensive government regulation;
 
(8.) Changing economic conditions; and
 
(9.) Our failure to attract and retain qualified personnel.
 
You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this document.
 
All forward-looking statements included herein attributable to iTrackr or any person acting on iTrackr’s behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Except to the extent required by applicable laws and regulations, iTrackr undertakes no obligations to update these forward-looking statements to reflect events or circumstances after the date of this document or to reflect the occurrence of unanticipated events.
 
You should be aware that the occurrence of the events described in the “Risk Factors” section and elsewhere in this Registration Statement could have a material adverse effect on iTrackr.
 
 
14

 
 
MARKET AND INDUSTRY DATA
 
This prospectus includes market and industry data and forecasts that we have developed from independent consultant reports, publicly available information, various industry publications, other published industry sources and our internal data and estimates. Independent consultant reports, industry publications and other published industry sources generally indicate that the information contained therein was obtained from sources believed to be reliable.
 
Our internal data and estimates are based upon information obtained from our investors, trade and business organizations and other contacts in the markets in which we operate and our management’s understanding of industry conditions. Although we believe that such information is reliable, we have not had this information verified by any independent sources.
 
USE OF PROCEEDS
 
The Company will not receive any proceeds from the sale or other disposition of the shares of common stock covered by this prospectus. The maximum proceeds the Company could receive upon the exercise of all the currently outstanding warrants and options with respect to which the underlying shares of common stock that have been registered on this Registration Statement is $196,250.00, which the Company anticipates using as general working capital.
 
Determination of Offering Price
 
The Offering price and other terms and conditions relative to our shares have been arbitrarily determined by iTrackr. The Offering price of the shares of our common stock does not necessarily bear any relationship to our book value, assets, past operating results, financial condition, or any other established criteria of value.  In addition, no investment banker, appraiser, or other independent third party has been consulted concerning the Offering price for the shares or the fairness of the Offering price used for the shares. Among the factors considered in determining the Offering price were:
 
·  
Our lack of operating history
 
·  
The viability of our technologies
 
·  
The most recent round of financing
 
Recent Market Information

Our common stock began trading on the Over the Counter Markets Group, Inc. QB tier (the “OTCQB”) under the symbol “IRYS” on April 14, 2011.

The following table sets forth the high and low bid quotations of the Company’s common stock for each quarter during the past fiscal year as reported by the OTCQB. The below quotations reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions:
 
Year Ended December 31, 2012
 
High
   
Low
 
First Quarter
  $ 0.80     $ 0.24  
                 
Year Ended December 31, 2011
 
High
   
Low
 
First Quarter
    n/a       n/a  
Second Quarter
  $ 1.02     $ 0.51  
Third Quarter
  $ 0.75     $ 0.42  
Fourth Quarter
  $ 0.51     $ 0.35  
 
 
15

 
 
DIVIDEND POLICY
 
The Company has never declared or paid cash dividends on our common stock. The Company currently expects to retain all future earnings for use in the operation and expansion of our business and does not anticipate paying cash dividends in the foreseeable future. The declaration and payment of any dividends in the future will be determined by our board of directors, in its discretion, and will depend on a number of factors, including our earnings, capital requirements and overall financial condition.
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF
 
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
The following discussion and analysis of the results of operations and financial condition of the Company on a consolidated basis for the years ended December 31, 2011 and 2010 should be read in conjunction with iTrackr’s consolidated financial statements, and the notes to those consolidated financial statements that are included elsewhere in this Prospectus. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the Risk Factors, Cautionary Notice Regarding Forward-Looking Statements and Business sections in this Prospectus. We use words such as “anticipate,” “estimate,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expression to identify forward-looking statements.
 
Overview
 
We are an emerging ecommerce software and services company. In 2006, we began development of an online search application for retailers and consumers and launched www.iTrackr.com, a social networking website designed to enable consumers the ability to search for products and services at brick-and-mortar retail stores on location-based, and inventory-available basis, within their geographic communities. During 2011 and into 2012, iTrackr.com has evolved into a two-way, deal platform that allows local and national merchants and individual consumers to share pertinent purchase preference information with the goal of increasing merchant sales and consumer satisfaction. In 2009, we acquired online customer support software from ChatStat, which enables us to provide retailers with a support and sales tool for agents with the goal of increasing transactional business. In 2011, we acquired RespondQ, LLC. Through our RespondQ chat communications platform, the Company offers a comprehensive suite of real-time, live interaction tools designed to allow our customers the information they need while interacting with potential purchasers, including our proprietary chat application, live web statistics, live visitor engaging, live web analytics and real time support ticketing for both enterprise and single site users.
 
Impact of Inflation
 
General inflation in the economy has driven the operating expenses of many businesses higher, and, accordingly we have experienced increased salaries and higher prices for supplies, goods and services. We continuously seek methods of reducing costs and streamlining operations while maximizing efficiency through improved internal operating procedures and controls. While we are subject to inflation as described above, our management believes that inflation currently does not have a material effect on our operating results. However, inflation may become a factor in the future.
 
 
16

 
 
Critical Accounting Policies
 
The preparation of financial statements and related disclosures in conformity with accounting principles generally accepted in the United States requires us to make judgments, assumptions and estimates that have a significant impact on the results that we report in our consolidated financial statements. Some of our accounting policies require us to make difficult and subjective judgments, often as a result of the need to make estimates regarding matters that are inherently uncertain Note B of the Notes to Consolidated Financial Statements describes the significant accounting policies used in the preparation of the financial statements. Certain of these significant accounting policies require us to make critical accounting estimates, as defined below.
 
A critical accounting estimate is defined as one that is both material to the presentation of our financial statements and requires management to make difficult, subjective or complex judgments that could have a material effect on our financial condition and results of operations. Specifically, critical accounting estimates have the following attributes:

·  
we are required to make assumptions about matters that are highly uncertain at the time of the estimate; and
·  
different estimates we could reasonably have used, or changes in the estimate that are reasonably likely to occur, would have a material effect on our financial condition or results of operations.
 
Estimates and assumptions about future events and their effects cannot be determined with certainty.  We base our estimates on historical experience and on various other assumptions believed to be applicable and reasonable under the circumstances.  These estimates may change as new events occur, as additional information is obtained and as our operating environment changes.  These changes have historically been minor and have been included in the consolidated financial statements as soon as they became known. Based on a critical assessment of our accounting policies and the underlying judgments and uncertainties affecting the application of those policies, management believes that our financial statements are fairly stated in accordance with accounting principles generally accepted in the United States, and present a meaningful presentation of our financial condition and results of operations.
 
Our most critical accounting estimates include:

·  
the valuation of stock-based compensation, which impacts our operating expenses;
·  
the assessment of recoverability of long-lived assets and goodwill, which impacts operating expenses when we record impairments or accelerate depreciation; and
·  
the recognition and measurement of current and deferred income taxes, which impact our provision for taxes.
 
Below, we discuss these policies further, as well as the estimates and judgments involved.
 
 
17

 

Stock-Based Compensation
 
The Company accounts for all compensation related to stock, options and warrants using a fair value based method whereby compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the vesting period.  We use the Black-Scholes pricing model to calculate the fair value of options and warrants issued to both employees and non-employees.
 
In calculating this fair value, there are certain assumptions that we use consisting of:
 
1)  
The expected life of the option.  No incentive stock options have been granted to date.  In the event the Company issues employee options, we will base our determination of expected life on the guidance in ASC 718-10-55-29 to 34.  The Company utilizes the contract term of each non qualified option except in the event that the option is not transferrable in which case we apply the aforementioned guidance in determining the expected term.
2)  
Risk-free interest rate.  We use the treasury bill rate that most closely aligns with the duration of the derivative.
3)  
Dividend yield.  Until a dividend is offered this input will always be zero.
4)  
Volatility.  We use the Dow Jones Internet Composite Index (Ticker: FDN) from inception of the index to the date of grant.
5)  
Forfeiture rate.  To date this rate has been zero.
6)  
Stock price (see discussion below).
 
The use of a different estimate for any one of these components could have a material impact on the amount of calculated compensation expense.
 
We periodically issue common stock as compensation.  Pursuant to ASC 505-50-30-6 issuances are valued using the market price of the stock or value of the services rendered on the date of the related agreement, whichever is more readily determinable.  To date, common stock granted and issued for services has been issued free of obligation to the recipient and for no consideration.  The shares are valued at the price non-employees are willing to accept as payment in lieu of cash, which, historically, has been the price per share of recent sales of unregistered securities or value of debt converted to common stock.
 
Long-lived Assets
 
Long-lived assets, comprised of equipment, and identifiable intangible assets, are evaluated for impairment whenever events or changes in circumstances indicate that the carrying value may not be recoverable.  Factors that may cause an impairment review include significant changes in technology that make current computer-related assets that we use in our operations obsolete or less useful and significant changes in the way we use these assets in our operations.  When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset’s estimated future cash flows (undiscounted and without interest charges).  If the estimated future cash flows are less than the carrying value of the asset, we calculate an impairment loss.  The impairment loss calculation compares the carrying value of the asset to the asset’s estimated fair value, which may be based on estimated future cash flows (discounted and with interest charges).  We recognize an impairment loss if the amount of the asset’s carrying value exceeds the asset’s estimated fair value.  If we recognize an impairment loss, the adjusted carrying amount of the asset becomes its new cost basis.  The new cost basis will be depreciated (amortized) over the remaining useful life of that asset.  Using the impairment evaluation methodology described herein, there have been no long-lived asset impairment charges for each of the last two years.
 
Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to estimate future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that reflects the risk inherent in future cash flows.
 
We have not made any material changes in our impairment loss assessment methodology during the past two fiscal years.  We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to calculate long-lived asset impairment losses.  However, if actual results are not consistent with our estimates and assumptions used in estimating future cash flows and asset fair values, we may be exposed to losses that could be material.
 
 
18

 

Goodwill
 
Goodwill is no longer amortized, but evaluated for impairment annually, or immediately if conditions indicate that impairment could exist.  Goodwill represents the excess of the purchase price over the fair value of current financial assets, property and equipment, and separately reportable intangible assets.  The tangible assets, intangible assets, and goodwill acquired are then assigned to reporting units.  Goodwill is then tested for impairment at least annually for each reporting unit.  Step one of the goodwill impairment test involves comparing the fair value of the reporting unit to its carrying value.  If the fair value exceeds the carrying value, no further testing is required.  If the carrying value exceeds the fair value, a step two test must be performed.  Step two includes estimating the fair value of all tangible and intangible assets for the reporting unit.  The fair value of goodwill is then estimated by subtracting the fair value of tangible and intangible assets from the fair value of the reporting unit total assets determined in step one.  The goodwill impairment is the excess of the recorded goodwill over the estimated fair value of goodwill.
 
We acknowledge the uncertainty surrounding the key assumptions that drive the estimated fair value.  Any material negative change in the fundamental outlook of our business, our industry or the capital market environment could cause the reporting unit to fail step one.  Accordingly, we will be monitoring events and circumstances each quarter (prior to the annual testing date) to determine whether an additional goodwill impairment test should be performed. 

Income Taxes
 
Provisions for income taxes are based on taxes payable or refundable for the current period and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled.
 
When accounting for Uncertainty in Income Taxes, first, the tax position is evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements.  The amount of the benefit that may be recognized is the largest amount that has a greater than 50 percent likelihood of being realized upon ultimate settlement.  As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. The Company underwent a change of control for income tax purposes on October 8, 2003 according to Section 381 of the Internal Revenue Code.  The Company’s utilization of U.S. Federal net operating losses will be limited in accordance to Section 381 rules.  As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.
 
 
19

 

RESULTS OF OPERATIONS
 
Results of Operations
 
Year Ended December 31, 2011 Compared With the Year Ended December 31, 2010

Revenues
 
Revenues for the year ended December 31, 2011 were $462,842 compared to revenues of $85,576 for the year ended December 31, 2010.  The increase in revenue is primarily due to the purchase of RespondQ, LLC on July 12, 2011. The Company has agreements with various customers. During 2011, four customers accounted for 98.7% (44.3%, 30.9%, 18.0% and 5.5%) of our sales of which RespondQ, LLC accounted for approximately $88,700 or 18.0% of our 2011 sales prior to the Company's purchase of RespondQ, LLC on July 12, 2011. Our sales revenue represents the amounts charged to our customers on a monthly basis pursuant to agreements with those customers.

Cost of Revenue
 
During the year ended December 31, 2011, cost of revenue was $212,202 or 45.8% of revenue resulting in a gross margin of 54.2%. Cost of revenue consists of amounts owed to KG Information Systems Private Ltd. ("KG") pursuant to services performed under a Master Services Agreement ("MSA") dated January 1, 2011 between KG and RespondQ. The MSA automatically renews on December 31, 2013 for successive 30 day periods. KG is a Business Process Outsource company ("BPO"). Under the MSA, KG is responsible for supplying the chat agents and tracking certain metrics related to the live chat sessions of our customers. KG sales agents primary goal is to initiate communications with website visitors through chat sessions on our customers websites and facilitate the close of a sale. The amount earned by KG is based on the number of sales of certain products made in a given month and to a lesser extent KG earns fees on a time and materials basis based on agent hours worked in a given month.

Operating Expenses

Selling, General and Administrative.  Our selling, general and administrative ("SG&A") expenses consist of compensation and related expenses for sales, executive, accounting, legal and administrative personnel, as well as office, phone, rent, postage, banking and related overhead. SG&A expenses decreased by $340,897, or 38.2% to $551,118 in 2011 from $892,015 in 2010. This decrease is primarily attributable to a year-over-year net decrease in non-cash stock compensation of approximately $412,000, a decrease in professional fees of approximately $32,000 offset by an increase in personnel expenses of approximately $103,000.

Operations.  Operations costs consist of costs related to compensation of internal and external network support staff, the cost of supporting our servers and network infrastructure as well as allocated occupancy costs and related overhead. Operations expenses decreased by $21,279, or 22.9% to $71,557 in 2011 from $92,836 in 2010. This decrease is primarily attributable to a decrease in external network staffing which was brought in-house with the purchase of RespondQ, LLC as well as improvements in productivity.

Product Development.  Our product development expenses consist primarily of compensation and related expenses for internal and external product development personnel and related costs. Product development expenses increased by $122,998, or 152.3% to $203,738 in 2011 from $80,740 in 2010. This increase is primarily attributable to an increase in personnel related costs incurred as a result of our recent efforts to improve the chat software and refocus on iTracker.com which began to be revamped starting in 2011.
 
 
20

 
 
Depreciation and Amortization.  Depreciation and amortization expense was $275,929 and $35,482 in the years ended December 31, 2011 and 2010, respectively as follows:
 
   
2011
   
2010
 
Amortization
    239,165       -  
Depreciation
    36,765       35,482  
      275,930       35,482  
 
Amortization relates primarily to acquisition costs recorded as a result of our acquisition of RespondQ, LLC in July 2011. Amortization expense is expected to be approximately $439,000 in the year ended December 31, 2012.

Nonoperating Income and (Expense)
 
For the years ended December 31, 2011 and 2010, interest expense totaled $25,901 and $16,313, respectively. Interest expense for fiscal 2011 was $9,588 higher compared to 2010 due to higher average loan balances outstanding during 2011 compared to 2010.

Net Loss and Net Loss per Share
 
For the year ended December 30, 2011, our net loss totaled $877,604 compared to a loss of $1,002,638 during 2010. Our basic and diluted net loss per share was $0.038 and $0.050 for the years ended December 31, 2011 and 2010, respectively.  Common stock equivalents and outstanding options and warrants were not included in the calculations due to their being anti-dilutive.

Liquidity and Capital Resources
 
Our available working capital and capital requirements will depend upon numerous factors, including the sale of live chat services, the timing and cost of expanding into new markets, the cost of developing competitive technologies, the resources that we devote to developing new products and commercializing capabilities, the status of our competitors, our ability to establish collaborative arrangements with other organizations, and our ability to attract and retain key employees. 
 
From inception to December 31, 2011, we have incurred an accumulated deficit of $4,972,696. This loss has been incurred through a combination of stock compensation of $1,194,016, professional fees and expenses supporting our plans to develop our business and brand our services as well as continued operating losses.
 
At December 31, 2011, iTrackr Systems had current assets of $257,636, including cash on hand of $130,139 and accounts receivable of $125,376 compared to accounts payable and accrued expenses of $346,304.  During the year ended December 31, 2011 and 2010 the Company had revenue of $462,842 and $85,576, respectively, and net losses of $877,604 and $1,002,638, respectively.  iTrackr has incurred losses since inception and may not be able to generate sufficient net revenue from its business in the future to achieve or sustain profitability.  The Company believes that its cash on hand is insufficient to continue operations for the next twelve months.  On July 12, 2011, the Company purchased RespondQ, LLC. With the purchase of RespondQ, the Company anticipates improved financial performance as we expect sales to grow. In the near term, we expect that the cash on hand and accounts receivable totaling $255,515 will be sufficient to cover approximately 4-5 months of operations. Management is working to secure additional sales and debt and equity financing. However, we cannot provide assurance that management will be successful in acquiring such sources of capital in the future. In the event no outside funding is achieved or sales remain flat Mr. Rizzo, our CEO will provide personal funds as needed to fund our operations.  During the year ended December 31, 2011 no borrowings from Mr. Rizzo were required. During 2010, Mr. Rizzo loaned the Company $41,500. Mr. Rizzo is an accredited investor and has committed to fund up to and additional $250,000.  However, the Company does not expect to need the full commitment if any at all.
 
 
21

 
 
Net cash used by operating activities was $280,673 for the year ended December 31, 2011 as compared to $258,768 for the year ended December 31, 2010.
 
Net cash provided by investing activities was $6,761 for the year ended December 31, 2011 as compared to $95 for the year ended December 31, 2010.
 
Net cash provided by financing activities was $395,000 for the year ended December 31, 2011 as compared to $264,500 for the year ended December 31, 2010.
 
During the year ended December 31, 2011, iTrackr Systems, Inc.:

·  
Received $315,000 upon the exercise of warrants to purchase 1,400,000 shares of restricted common stock;
·  
Received $80,000 upon the exercise of stock options to purchase 80,000 shares of restricted common stock;
·  
Converted $60,904 of notes payable and accrued interest into 243,616 shares of restricted common stock;
·  
Issued 100,000 shares in exchange for services valued at $43,350; and
·  
Issued 5,000,000 shares in conjunctions with the purchase of RespondQ, LLC.
 
During the year ended December 31, 2010, iTrackr Systems, Inc.:

·  
Received $50,000 in exchange for the issuance of 166,666 shares of restricted common stock;
·  
Received $50,000 upon the exercise of warrants to purchase 166,666 shares of restricted common stock;
·  
Received $50,000 in exchange for a warrant to purchase 1,000,000 shares of common stock;
·  
Converted $42,000 of principle and $466 of accrued interest into 121,332 shares of restricted common stock. ;
·  
Received gross proceeds of $139,500 from promissory notes;
·  
Issued 360,000 shares of restricted common stock valued at $108,000 to settle a legal dispute with Marc Falcone;
·  
Issued 101,000 shares of restricted common stock to settle accounts payable valued at $32,000; and
·  
Issued 350,000 shares of restricted common stock in exchange for services valued at 105,000.
 
Off-Balance Sheet Arrangements
 
We have no material off-balance sheet transactions.
 
Contractual Obligations and Commitments
 
We do not have any special purposes entities, and other than operating leases, which are described below; we do not engage in off-balance sheet financing arrangements.
 
 
22

 
 
Our contractual obligations at December 31, 2011 are summarized as follows:
 
         
Less than
               
More than
 
Contractual Obligations
 
Total
   
1 year
   
1-3 years
   
3-5 years
   
5 years
 
Operating lease obligations (1)
  $ 2,122     $ 2,122     $ -     $ -     $ -  
Purchase obligations (2)
    72,000       72,000       -       -       -  
Notes payable - related party (3)
    256,459       256,459       -       -       -  
Notes payable (4)
    73,299       73,299       -       -       -  
Officer compensation payable (5)
    889,500       889,500       -       -       -  
     Total contractual obligations
  $ 1,293,380     $ 1,293,380     $ -     $ -     $ -  
_____________
(1)              Upon the purchase of RespondQ, LLC on July 12, 2011, the Company assumed  a lease for office space originally entered into on January 17, 2011 and expiring on January 17, 2012. We are currently on a month-to-month rental basis and in negotiations to enter a renewed lease for the same facility. We lease facilities under an agreement accounted for as an operating lease. The lease requires us to pay all executory costs such as maintenance and insurance totaling approximately $2,122 per month. Rent expense for the years ended December 31, 2011 and 2010 was approximately $13,193 and $0, respectively.

(2)              On January 4, 2011, the Company entered into an Enterprise Cloud Master Services Agreement (the "Agreement") with Terremark North America where Terremark provides enterprise level cloud computing data center related services for our iTracker.com platform for an initial period of 24 months and automatically renewing on successive 12 month terms unless terminated 90 days prior to expiration of the then current term. The Agreement provides for a monthly payment of $6,000 billed monthly.

(3)              Related party notes payable is comprised of 1) $192,812 of principle and $32,233 of accrued interest due to Bluewater Advisors, Inc., a company owned by John Rizzo, our CEO. The note matures December 31, 2012; and 2) $30,000 of principle and $1,414 of accrued interest due to Idiama, LLC which is 100% owned by Mrs. Rizzo the spouse of our CEO, John Rizzo and originated as part of the purchase price paid for RespondQ, LLC. The note matured on October 12, 2011 and is currently in default (See the notes to our consolidated financial statements below, NOTE G - NOTES AND NOTE L – MERGER for more information).

(4)              $70,000 of principle and $3,299 of accrued interest due to Iselsa II, LLC and originated as part of the purchase price paid for RespondQ, LLC. The note matured on October 12, 2011 and is currently in default (See the notes to our consolidated financial statements below, NOTE G - NOTES AND NOTE L – MERGER for more information)..

(5)              Compensation due to John Rizzo our CEO for unpaid salary pursuant to his employment agreement that provides for $250,000 per year of compensation (See the notes to our consolidated financial statements below, NOTE F - ACCOUNTS PAYABLE AND ACCRUED EXPENSES for more information).
 
Controls and Procedures.
 
Evaluation of Disclosure Controls and Procedures
 
As of December 31, 2011, under the direction of the Chief Executive Officer and Chief Financial Officer, the Company evaluated the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rule 13a — 15(e) under the Securities Exchange Act of 1934, as amended.  Based on the evaluation of these controls and procedures required by paragraph (b) of Sec. 240.13a-15 or 240.15d-15 the disclosure controls and procedures have been found to be ineffective.
 
 
23

 
 
The Company maintains a set of disclosure controls and procedures designed to ensure that information required to be disclosed by us in our reports filed under the securities Exchange Act, is recorded, processed, summarized, and reported within the time periods specified by the SEC’s rules and forms.  Disclosure controls are also designed with the objective of ensuring that this information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Evaluation of Internal Control Over Financial Reporting
 
Management conducted an evaluation of the effectiveness of the Company’s internal control over financial reporting as of December 31, 2011.  In making this assessment, management used the criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission, or COSO. The COSO framework summarizes each of the components of a company’s internal control system, including (i) the control environment, (ii) risk assessment, (iii) control activities, (iv) information and communication, and (v) monitoring. In management’s assessment of the effectiveness of internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)) as required by Exchange Act Rule 13a-15(c), our management concluded as of the end of the fiscal year covered by this Annual Report on Form 10-K, due to a lack of segregation of duties that our internal control over financial reporting has not been effective.  However, at this time, our resources and size prevent us from being able to employ sufficient resources to enable us to have adequate segregation of duties within our internal control system.  Management will periodically reevaluate this situation.  If the volume of business increases and sufficient capital is secured, it is the Company’s intention to further increase staffing to mitigate the current lack of segregation of duties within the general, administrative and financial functions.
 
Our Board of Directors were advised by Bedinger and Company, our independent registered public accounting firm, that during their performance of audit procedures for the year ended December 31, 2011 and 2010, they have identified a material weakness as defined in Public Accounting Oversight Board Standard No. 5 in our internal control over financial reporting.  Our auditors have identified the following material weaknesses in our internal control over financial reporting as of December 31, 2011:
 
A material weakness in the Company’s internal control over financial reporting exists in that there is limited segregation of duties amongst the Company’s employees with respect to the Company’s preparation and review of the Company’s financial statements.  This material weakness is a result of the Company’s limited number of employees.  This material weakness may affect management’s ability to effectively review and analyze elements of the financial statement closing process and prepare financial statements in accordance with U.S. GAAP.
 
This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management’s report in this prospectus.

Changes in Internal Controls
 
Management of the Company has evaluated, with the participation of the Chief Executive Officer of the Company, any change in the Company’s internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the fiscal year ended December 31, 2011.  There was no change in the Company’s internal control over financial reporting identified in that evaluation that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting, other than what has been reported above.
 
 
24

 
 
Limitations on the Effectiveness of Controls and Other Matters
 
Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended). Internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls may be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control.
 
The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, a control may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
 
Risk Factor Related to Controls and Procedures
 
The Company has limited segregation of duties amongst its employees with respect to the Company’s preparation and review of the Company’s financial statements due to the limited number of employees, which is a material weakness in internal controls, and if the Company fails to maintain an effective system of internal controls, it may not be able to accurately report its financial results or prevent fraud. As a result, current and potential stockholders could lose confidence in the Company’s financial reporting which could harm the trading price of the Company’s stock.
 
Management has found it necessary to limit the Company’s administrative staffing in order to conserve cash, until the Company’s level of business activity increases. As a result, there is very limited segregation of duties amongst the employees, and the Company and its independent public accounting firm have identified this as a material weakness in the Company’s internal controls. The Company intends to remedy this material weakness by hiring additional employees and reallocating duties, including responsibilities for financial reporting, among the employees as soon as there are sufficient resources available. However, until such time, this material weakness will continue to exist. Despite the limited number of employees and limited segregation of duties, management believes that the Company is capable of following its disclosure controls and procedures effectively.
 
 
25

 
 
BUSINESS
 
Overview
 
We are an emerging ecommerce software and services company. In 2006, we began development of an online search application for retailers and consumers and launched www.iTrackr.com, a social networking website designed to enable consumers the ability to search for products and services at brick-and-mortar retail stores on location-based, and inventory-available basis, within their geographic communities. During 2011 and into 2012, iTrackr.com has evolved into a two-way, deal platform that allows local and national merchants and individual consumers to share pertinent purchase preference information with the goal of increasing merchant sales and consumer satisfaction. In 2009, we acquired online customer support software from ChatStat, which enables us to provide retailers with a support and sales tool for agents with the goal of increasing transactional business. In 2011, we acquired RespondQ, LLC. Through our RespondQ chat communications platform, the Company offers a comprehensive suite of real-time, live interaction tools designed to allow our customers the information they need while interacting with potential purchasers, including our proprietary chat application, live web statistics, live visitor engaging, live web analytics and real time support ticketing for both enterprise and single site users.
 
RespondQ
 
Business
 
Through our RespondQ chat communications platform, the Company offers a comprehensive suite of real-time, live interaction tools designed to allow our customers the information they need while interacting with potential purchasers, including our proprietary chat application, live web statistics, live visitor engaging, live web analytics and real time support ticketing for both enterprise and single site users. RespondQ helps online businesses maximize their web based marketing budget by interacting with visitors when they are most likely to make a purchase thus increasing online sales.
 
RespondQ fills a meaningful gap in the online sales and lead generation market by bridging the gap between visitor traffic and successful business outcomes.  Our unique value proposition of providing an end-to-end solution for live online interaction with a hosted chat platform combined with a unique sales process and highly trained sales agents changes the way companies sell products and services online. Our business solutions deliver measurable return on investment by enabling clients to:
 
·  
increase conversion rates and reduce abandonment by selectively engaging website visitors;
 
·  
accelerate the sales cycle, drive repeat business and increase average order values;
 
·  
increase customer satisfaction, retention and loyalty while reducing service costs;
 
·  
harness the knowledge of subject-matter experts by allowing consumers to engage with major online brands;
 
·  
refine and improve performance by understanding which initiatives deliver the highest rate of return; and
 
·  
lower operating costs in the call center by deflecting costly phone and email interactions.
 
As a “cloud computing” or software-as-a-service (SaaS) provider, RespondQ provides solutions on a hosted basis. This model offers significant benefits over premise-based software, including lower up-front costs, faster implementation, lower total cost of ownership (TCO), scalability, cost predictability and simplified upgrades. Organizations that adopt multi-tenant architecture that is fully hosted and maintained by RespondQ eliminate the time, server infrastructure costs and IT resources required to implement, maintain and support traditional on-premise software. Additionally, RespondQ is the first in its class to offer a full service, pay for performance model to qualifying site owners where select customers pay no up-front costs and receive access to all the tools mentioned above, free technical support and highly trained chat and sales operators. RespondQ negotiates a rate of commission for each sale made keeping our customers costs 100% variable.
 
 
26

 

Market Opportunity
 
Consumer migration to the Internet is driving a dramatic shift in the way consumers buy products and services from companies. As more and more content, social media sites and web applications become ubiquitous, consumers are spending an increasing amount of time online. According to a recent J.P. Morgan report, global e-commerce sales should reach $963 billion by 2013, growing at a compounded annual growth rate (CAGR) of 19.4% from 2010 to 2013. According to this report, the strongest growth will come from Asia with a projected 28% CAGR from 2010 to 2013 compared to U.S. and European e-commerce sales which are expected to grow by 12% and 13%, respectively.
 
According to J.P. Morgan, the rise of social media and online video has stimulated Internet advertising spending, which is projected to exceed $105 billion in 2014. Also, by year end, 37% of all U.S. online consumers will use chat for customer service predicts a Forrester Research survey published in 2011. That is nearly double the 19% that used chat for customer service in 2009. Chat adoption has increased to nearly one-half of online consumers ages 18 to 32 and to approximately one in four seniors. In the Forrester survey, chat has the highest satisfaction rate among all online customer service channels at 62%.
 
According to Forrester Research 58% of consumers start their Product Research on the web and companies have eight (8) seconds to hook a visitor through their landing page. As the supply of page views and online content grows, consumers are getting increasingly frustrated as they seek answers to simple questions. Satisfaction for researching retail products online and buying them over the phone is only 44-53%, with the younger age group being most dissatisfied at 44%. According to Forrester Research 57% of US Online consumers say they are likely to abandon an online purchase if they cannot find quick answers to their questions. 25-32% of online consumers abandon their shopping carts (eMarketer). The most compelling statistic comes from a research conducted by Internet Retailer which concluded that 10-15% of Consumers who browse online will complete a sale if engaged in a text chat versus 2% for those who do not engage in a chat. Moreover, according to a Forrester Research survey, members of Generation Y are dedicated consumers of online content and wide adopters of social support; most use multiple technologies for online communications such as email, social networking and text messaging, and create and share user-generated content. Survey results indicated that in 2011 39% of Generation Y consumers had used a forum or community for social support. Forrester also indicated that this demographic is demanding, with high expectations for the services they purchase via the Web.
 
We believe that the positive trends in e-commerce and demographic shifts described above, along with the diversifying channels of consumer engagement worldwide, offer RespondQ opportunities to accelerate the demand for RespondQ’s online, real-time customer engagement solutions.

Strategy
 
RespondQ has established a reputation as a trusted brand by demonstrating a standard of excellence in service along with a relentless passion for the creation of new applications that drive the best online user experiences. The key elements of RespondQ’s business solutions strategy include:
 
Continuation of building brand strength within the home services vertical while expanding into New Markets. RespondQ continued to develop its market position by increasing its client base, and expanding its offerings within its existing customer base. In late 2011, we identified several markets that have a high potential for revenue growth and key industries within that are not currently utilizing chat technologies.  Several of these industries include but are not limited to; Affiliate Networks, Specialty Retail, Auto Insurance, Healthcare, Club and Membership Groups, Education, Government, and Travel.  Continuing to grow our client base will enable us to strengthen our recurring revenue stream.  Our primary focus of expansion being that of Full Service chat solutions.
 
 
27

 
 
Creating the RespondQ International Presence.  During 2011, we continued our investment in building out new sales collateral and services personnel to expand our customer base. We have identified the Latin America market, including Mexico, Panama, Columbia and Venezuela to present the best near-term opportunity for expansion. We are currently evaluating sales and marketing strategies and several partnership opportunities to support expansion directly into these countries.
 
Continuing to Build Brand Recognition.  As a pioneer of pay for performance chat solutions, RespondQ enjoys recognition and credibility due to our success with companies like Saveology, Acceller and Digital Mojo. We strategically target decision makers within key vertical markets, leveraging customer successes to generate increased awareness and demand for our unique chat technologies. In addition, we continue to develop relationships with the media, industry analysts and relevant business associations to reinforce our position and leadership within the industry. Our brand name is also visible to both business users and consumers where our software is present on a site. When a visitor engages in a chat session on a customer’s website, our brand name is displayed on the chat window as “Powered By RespondQ”. We believe that this high-visibility placement will continue to create brand awareness and increased demand for our solutions.
 
Increasing the Value of Our Service to Our Clients.  We regularly add new features and functionality to our services to further enhance value to our customers. In 2011, we continued to enhance our reporting, analysis and administrative tools as part of our overall portfolio of features, as well as our ability to capture, analyze and report on the substantial amount of online data we collect on behalf of our clients. Our clients may use these capabilities to increase productivity, manage call center staffing, develop one-to-one marketing tactics and pinpoint sales opportunities. Through these and other innovations, we intend to reinforce our value proposition to clients, which we believe will result in additional revenue from new and existing clients over time.

Competition
 
The markets for online engagement technology and online consumer services are intensely competitive and characterized by aggressive marketing, evolving industry standards, rapid technology developments, and frequent new product introductions.
 
Our business solutions compete directly with companies focused on technology that facilitates real-time sales, email management, searchable knowledgebase applications and customer service interaction. These markets remain fairly saturated with small companies that compete on price and features. The Company faces competition from online interaction solution providers, including but not limited to software-as-a-service (SaaS) providers such as LivePerson, Art Technology Group (purchased by Oracle on January 5, 2011), Instant Service, RightNow Technologies (purchased by Oracle on October 24, 2011), TouchCommerce and LiveChat. We face potential competition from Web analytics and online marketing service providers, such as Omniture. The most significant barriers to entry in this market are knowledge of:

·  
Online consumer purchasing habits;
·  
Methodologies to correctly engage customers;
·  
Metrics proving return on investment; and
·  
Technology innovation opportunities.
 
The Company also faces potential competition from larger enterprise software companies such as Oracle and SAP. In addition, established technology and/or consumer-oriented companies such as Microsoft, Yahoo and Google may leverage their existing relationships and capabilities to offer online engagement solutions that facilitate real-time assistance and live advice.
 
 
28

 
 
Finally, the Company competes with in-house online engagement solutions, as well as, to a lesser extent, traditional offline customer service solutions, such as telephone call centers.
 
The Company believes that competition will increase as our current competitors increase the sophistication of their offerings and as new participants enter the market. Compared to the Company, some of our larger current and potential competitors have:
 
·  
Stronger brand recognition;
 
·  
A wider range of products and services; and
 
·  
Greater financial, marketing and research and development resources.  Additionally, some competitors may enter into strategic or commercial relationships with larger, more established and better-financed companies, enabling them to:
 
·  
Undertake more extensive marketing campaigns;
 
·  
Adopt more aggressive pricing policies; and
 
·  
Make more attractive offers to businesses to induce them to use their products or services.
 
iTrackr

Business
 
Our newly designed and currently in beta testing iTrackr direct deals platform represents the latest evolution of the daily deal business model by combining the benefits of social networking, daily deals and couponing onto a technology platform that significantly enhances web presence and allows both the local business owner and the consumer to create and request personalized discounts on the fly. The premise of iTrackr is that consumers should drive discounts based on their specific desires and needs and be able to easily find those discounts any time no matter where they are.
 
We are committed to providing a great customer experience and maintaining the trust of our customers. One way to achieve positive outcomes is to hold merchants accountable for the deals they provide. By allowing consumers to provide feedback on merchant profiles, we are helping to ensure the integrity of the marketplace nurtured by our platform. In addition, we use our technology to help merchants target relevant deals based on individual subscriber preferences. As we increase the volume of transactions through our platform, we increase the amount of data that we have about deal performance and customer interests. This data allows us to continue to improve our ability to help merchants design the most effective deals and deliver deals to customers that better match their interests. Increased relevancy enables our merchants to offer several deals, which we believe results in increasing purchases by targeted subscribers. The iTrackr platform's benefits and attributes include the following:

·  
Consumer Driven - iTrackr eliminates the need to join daily deal email lists’ that do not cater to individual desires and needs. on iTrackr.com the consumer is in complete control of the deals they would like to purchase. Consumers can customize their profile and select specific businesses in their locality or nationwide from which they are interested in receiving deals. Consumers may even request a specific and personalized deal directly from any business with an iTrackr.com profile. Additionally, consumers may comment and add reviews about any business in our data base.

·  
Consumer Focus - by monitoring and controlling the platform for deal exchanges we become intelligent in understanding consumer desires and needs. This is important in that we can identify what consumers are looking for and when they are looking for it.
 
 
29

 
 
·  
Merchant Flexibility - business owners can easily deploy deals to all consumer profiles within a 25 mile radius of their operation. Businesses can also target specific individuals with specific deals.

·  
Data Driven - Consumer and business profiles on iTrackr.com are SEO enhanced allowing stronger searchability and online visibility for the small local business that does not have the time or experience to develop an online presence. Unlike other daily deal providers, our platform automatically provides an online profile and visibility to internet users eliminating the need for a dedicated website.
 
·  
Ubiquitous - designed to be private labeled and licensed in foreign markets and accessible on any device through the web or from our mobile app.
 
iTrackr Systems maintains several of the largest ‘Breathing” consumer and business data files available for actionable use both online and offline. Within its repository of data there are over 207 Million American consumers, and 16 Million U.S. based businesses all of which are cross connected and constantly enhanced at the individual consumer and business levels. We have identified roughly 1 Million businesses that fit our SIC code categories for the iTrackr.com beta launch. Through a calculated SEO approach we are injecting consumer and business profiles into our live site for indexing. Our goal is to have all 207 Million consumer profiles as well as the complete and relevant business profiles within our file, live by Q4 2012.
 
Market Opportunity
 
iTrackr primarily addresses the worldwide local commerce markets in the leisure, recreation, foodservice and retail sectors. The leisure, recreation and foodservice market is expected to be $1.4 trillion in the U.S. and $5.3 trillion worldwide in 2011 (Euromonitor International 2011 report). The retail market is expected to be $2.9 trillion in the U.S. and $12.2 trillion worldwide in 2011. We believe a substantial portion of these expenditures on leisure, recreation, foodservice and retail will be spent with local merchants. This belief is based on the collective experience of our management and employees that commerce involving individuals is primarily local. iTrackr also addresses the online advertising market serving these merchants. The size of the U.S. online advertising market is estimated to be $51.9 billion in 2011, of which $16.1 billion is estimated to be spent by local merchants according to Borrell Associates. The size of the global online advertising market is estimated to be approximately $79 billion in 2011 (IDC May 2011 Worldwide New Media Market Model, 2H10).
 
We have created an e-commerce platform for connecting local merchants to consumers in an interactive and flexible manner. Current daily deal sites claim to be consumer centric but in reality cater to the merchant. They typically require a specified number of deals be sold before the deal becomes active potentially causing people who have signed up for a deal to miss out leaving them with nothing but a bad experience. With data gathered from our users initially and over time, iTrackr will be positioned to deliver to merchants a loyal and defined group of consumers to advertise to cheaply and effectively while consumers will receive the deals they are interested in without having to wait for a certain number to be sold. As a result, we believe that the customer and merchant experience enjoyed by our user base will surpass current daily deal businesses.
 
 
30

 

Strategy
 
As with any website based business, a "critical mass" is required in order for the platform to take root and grow. Many well-known web properties started from an idea and flourished once they reached critical mass, including Facebook, ebay, Craigslist, Groupon and others. We will achieve critical mass when revenue from our community presence approaches our current cost of operations. Some of the things we are doing to ensure we reach "critical mass" are:

·  
offering our platform to consumers free of charge on wired and wireless mediums;
·  
reducing the cost of distributed advertising to merchants by offering 60 days free and a small $14.99 per month subscription fee thereafter;
·  
open beta testing of iTrackr.com to solicit and garner feedback from users in order to eliminate bugs in the software, increase usability, and improve user friendliness;
·  
populating our database with 1 million currently active merchant profiles determined by their SIC codes and continually increasing our profile base as we expand in to different local markets;
·  
promoting itrackr virally to enhance visibility across the social networks;
·  
engaged with an international B2B sales organization for outbound and direct marketing campaigns to rapidly solicit the businesses within our proprietary database to activate their profiles on iTrackr.com;
·  
the 1 million pre populated profiles currently in our database were selected primarily because they have an existing web presence allowing us to cross sell our RespondQ chat communication platform; and
·  
we continue to invest in the depth of our website to provide the look, feel and experience our users demand.

Competition
 
iTrackr competes directly with group buying sites. Our major domestic competitors include Groupon, Google, Microsoft, Eversave, BuyWithMe and LivingSocial. These competitors offer substantially the same or similar product offerings as us. We also compete with businesses that focus on particular merchant categories or markets as well as traditional offline coupon and discount services, newspapers, magazines and other traditional media companies that provide coupons and discounts on products and services. We believe the principal competitive factors in our market include the breadth of subscriber base and merchants featured; local presence and understanding of local business trends; and ability to generate positive return on investment for merchants.
 
We anticipate that larger, more established companies may directly compete with us as we continue to demonstrate the viability of a local e-commerce business model. Many of our current and potential competitors have longer operating histories, significantly greater financial, technical, marketing and other resources and larger customer bases than we do. These factors may allow our competitors to benefit from their existing customer or subscriber base with lower acquisition costs or to respond more quickly than we can to new or emerging technologies and changes in customer requirements. These competitors may engage in more extensive research and development efforts, undertake more far-reaching marketing campaigns and adopt more aggressive pricing policies, which may allow them to build a larger subscriber base or to monetize that subscriber base more effectively than us. Our competitors may develop products or services that are similar to our products and services or that achieve greater market acceptance than our products and services. In addition, although we do not believe that merchant payment terms are a principal competitive factor in our market, they may become such a factor and we may be unable to compete fairly on such terms.

Open Source Technology
 
We have developed the iTrackr platform based on an “Opensource Architecture” much the same way as Facebook, Google, Yahoo, Youtube and other fast growing internet companies. This architecture enables us to quickly scale our infrastructure to adapt to a rapidly growing user/customer base.
 
 
31

 

Research and Development
 
Companies such as us are under pressure to respond more quickly with new designs and product innovations to support rapidly changing consumer tastes and regulatory requirements.  We believe that the engineering and technical expertise of our management and key personnel, together with our emphasis on continuing research and development, allows us to efficiently and timely identify and bring new, innovative products to market for our customers using the latest technologies, materials and processes.  We believe that continued research and development activities are critical to maintaining our offering of technologically-advanced products to serve a broader array of our customers.
 
We focus our product design efforts on both improving our existing products and developing new products. In an effort to enhance our product quality, reduce costs and keep up with emerging product trends, we work with our key customers and service providers to identify emerging product trends and implement new solutions intended to meet the current and future needs of the markets we serve.
 
We are a technology company, and approximately 18% of our costs are related to research and development.  We anticipate that research and development costs will continue to be a material component of our overall business expenditures for the foreseeable future.

Intellectual Property
 
We have filed for a provisional U.S. patent related to the iTrackr  technology and  for Trademarks related to iTrackr and RespondQ. Additionally, we rely on a combination trade secret and other common law in the United States and other jurisdictions, as well as confidentiality procedures and contractual provisions, to protect our proprietary technology, processes and other intellectual property. However, we believe that factors such as the technological and creative skills of our personnel, new service developments, frequent enhancements and reliable maintenance are more essential to establishing and maintaining a competitive advantage. Others may develop technologies that are similar or superior to our technology. We enter into confidentiality and other written agreements with our employees, consultants, customers, potential customers and strategic partners, and through these and other written agreements, we attempt to control access to and distribution of our software, documentation and other proprietary information. Despite our efforts to protect our proprietary rights, third parties may, in an unauthorized manner, attempt to use, copy or otherwise obtain and market or distribute our intellectual property rights or technology or otherwise develop a service with the same functionality as our services. Policing unauthorized use of our services and intellectual property rights is difficult, and we cannot be certain that the steps we have taken will prevent misappropriation of our technology or intellectual property rights, particularly in foreign countries where we do business, where our services are sold or used, where the laws may not protect proprietary rights as fully as do the laws of the United States or where enforcement of laws protecting proprietary rights is not common or effective.
 
Some of our products are also designed to include software or other intellectual property licensed from third parties.  While it may be necessary in the future to seek or renew licenses relating to various aspects of our products and business methods, based on past experience and industry practice we believe that such licenses generally could be obtained on commercially reasonable terms.   However, there is no guarantee that such licenses could be obtained at all.  Because of technological changes in the portable electronics industry, current extensive patent coverage and the rapid rate of issuance of new patents, it is possible certain components of our products may unknowingly infringe existing patents or intellectual property rights of others.
 
 
32

 

Government Regulation
 
There are an increasing number of laws and regulations pertaining to the Internet and e-commerce over the Internet.  Other laws or regulations may be adopted with respect to online content regulation, user privacy, pricing, restrictions on email solicitations, taxation and quality of products and services.  Any new legislation or regulation, or the application or interpretation of existing laws, may decrease the growth in the use of the Internet, which could in turn decrease the demand for our service, increase our cost of doing business or otherwise have a material adverse effect on our prospects and revenues.

Employees
 
At December 31, 2011 we had 5 full-time employees.  There are no collective bargaining contracts covering any of our employees.  We believe our relationship with our employees is satisfactory.
 
Facilities
 
We currently lease approximately 1,800 square feet at our headquarters located at 1191 East Newport Center Drive, Deerfield Beach, Florida 33442 under a lease that expired January 17, 2012. We are currently on a month-to-month rental basis and in negotiations to enter a renewed lease for the same facility. The current, and  rent for our offices during the initial term in 2011 was $2,122 per month.
 
We believe our facilities are currently suitable and adequate for our current needs.
 
 
33

 
 
LEGAL PROCEEDINGS

We are not party to nor are we aware of any material pending lawsuit, litigation or proceeding.
 
MANAGEMENT
 
Executive officers and directors
 
Our executive offers and directors and their ages and positions as of December 31, 2011 are set forth below:
 
Name
 
Age
 
Position
 
Term
John Rizzo
  50  
Chairman of the Board, Chief Executive Officer and Chief Financial Officer
 
January 12, 2010 thru Present
Michael Uhl
  48  
Director
 
January 12, 2009 thru Present
 
Former Officers and Directors

Ramesh Anand, our Chief Operating Officer since January 2010, resigned on June 16, 2011 from all such positions. David Baesler, our Director since November 2007, resigned from such position on June 6, 2011.

Michael Uhl was first elected to the Board of Directors in March, 2007. Mr. Uhl has served as regional VP of HelmsBriscoe since 2005. He previously served as Executive VP of Sales and Marketing at Caesar’s Entertainment, wherein he directed convention and travel industry sales for Bally’s Paris, Flamingo, Caesar’s Palace and the Las Vegas Hilton since 2001 to 2005. Mr. Uhl has also held Director of Sales positions with Walt Disney World Swan & Dolphin and New York Hilton & Towers. Mr. Uhl holds a BBA from Hofstra University. In terms of specific experience, qualifications and attributes that Mr. Uhl brings to the Company, and led to our determination to appoint him as director, Mr. Uhl has substantial sales and marketing experience, as demonstrated in positions held with Caesar’s Entertainment, Walt Disney World Swan & Dolphin and New York Hilton & Towers. Our business requires strategic sales and marketing leadership in the development and execution of our business plan.
 
John Rizzo founded iTrackr in May, 2006. Prior to founding iTrackr, Mr. Rizzo operated ERM Solutions, an IT consulting firm which he founded in 1998. Mr. Rizzo has more than a decade experience in the capital markets as well as maintaining key roles with start-up and early stage businesses. He has been integral in the completion of several successful transactions, including sale of a business to MasterCard and in Siebel Systems’ 1996 Initial Public Offering.  In terms of specific experience, qualifications and attributes that Mr. Rizzo brings to the Company, and led to our determination to appoint him as a director, Mr. Rizzo has extensive technology and capital market expertise.  Our business requires experience in both areas.
 
Except as noted above, the above persons do not hold any other directorships in any company with a class of securities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act.

Family Relationships and Other Matters

There are no family relationships among or between any of our officers and directors.
 
 
34

 
 
Legal Proceedings

None of or Directors or officers are involved in any legal proceedings as described in Regulation S-K (§ 229.401(f)).

The Board of Directors and Committees
 
Our board consists of two directors.  One of the directors, Michael Uhl is “independent” as defined under and required by applicable securities laws.  At each annual meeting our stockholders elect our full Board of Directors and our directors serve until their successors are elected or appointed, unless their office is vacated earlier.  Directors may be removed at any time for cause by the affirmative vote of the holders of a majority of the voting power then entitled to vote.

Board Leadership
 
Our Board of Directors has adopted a Charter of the Lead Independent Director, providing that in circumstances where the Chairman of the Board of Directors is not independent, our Board considers it to be useful and appropriate to designate a Lead Independent Director to coordinate activities of the other independent directors and to perform such other duties and responsibilities as our Board may determine from time to time. Because John Rizzo is our Chief Executive Officer, as well as Chairman of the Board, we have designated a Lead Independent Director. Michael Uhl currently serves as the Lead Independent Director.
 
The Lead Independent Director (if so designated) is responsible for coordinating the activities of the independent directors. The designation of a Lead Independent Director is intended to facilitate communication between the independent directors and the Chairman/Chief Executive Officer and not to diminish the ability of any other independent director to communication directly with the Chairman/Chief Executive Officer at any time. Our Board of Directors believes that this leadership structure is best for the Company at the current time, as it appropriately balances the need for the Chief Executive Officer to run the Company on a day-to-day basis with significant involvement and authority vested in an outside independent director member – the Lead Independent Director. The roles of our Lead Independent Director are fundamental to our decision to maintain the combination of the Chief Executive Officer and Chairman of the Board positions. Under our Charter of the Lead Independent Director, our Lead Independent Director must be independent. The specific responsibilities of the Lead Independent Director include the following:
 
In consultation with other independent directors, consult with the Chairman as to an appropriate schedule of Board meetings, seeking to ensure that the independent directors can perform their duties responsibly without interfering with ongoing Company operations;
   
Consult with the Chairman regarding the information and agendas of the meetings of the Board of Directors;
   
Advise the Chairman as to the quality, quantity, and timeliness of information submitted by management that is necessary or appropriate for the independent directors to effectively and responsibly perform their duties;
   
Call meetings and prepare agendas for the independent directors, as appropriate;
   
Serve as the Chairman of, and prepare the agenda for the executive sessions of the independent directors and its non-employee directors;
   
Service as the principal liaison between independent directors and the Chairman and senior management;
   
Chair the meetings of the Board of Directors when the Chairman is not present; and
   
Respond directly to stockholder and other stakeholder questions and comments that are directed to the Lead Independent Director or to the independent directors as a group, with such consultation with the Chairman and the other directors as the Lead Independent Director may deem appropriate.
 
 
35

 
 
Director Qualifications
 
Each of our directors brings to our Board extensive management and leadership experience gained through their service in senior positions of diverse businesses. In these roles, they have taken hands-on, day-to-day responsibility for strategy and operations, including management of capital, risk and business cycles. In the biographies of each of the directors provided above, we describe specific individual qualifications and skills of our directors that contribute to the overall effectiveness of our Board of Directors.
 
In addition to the information presented above regarding each director’s specific experience, qualifications, attributes and skills that led our Board of Directors to the conclusion that he or she should serve as a director, we also believe that all of our directors have a reputation for integrity, honesty and adherence to high ethical standards. They each have demonstrated business acumen and an ability to exercise sound judgment, as well as a commitment of service to our company and our Board.
 
While we do not have a formal diversity policy, our Board of Directors believes it’s important for our Board to have diversity of knowledge base, professional experience and skills, and takes age, gender and ethnic background into account when considering director nominees. As part of its annual self-evaluation, our Board will assess whether it properly considered diversity in identifying director nominees.
 
Risk Management
 
Our Board of Directors is responsible for reviewing and assessing business enterprise risk and other major risks facing the Company, and evaluating management’s approach to addressing such risks. At each quarterly meeting, our Board reviews all key risks facing the Company, management’s plans for addressing these risks and the Company’s risk management practices overall. To assist the Board in this oversight role, our Board of Directors seeks to have one or more directors with experience managing enterprise risk.
 
Our management is responsible for day-to-day risk management and regularly reports on risks to our Board of Directors. Our management is also responsible to fulfill primary monitoring and testing functions for company-wide policies and procedures. Our Board of Directors is responsible to manage the oversight of the risk management strategy for our ongoing business. This oversight includes identifying, evaluating, and addressing potential risks that may exist at the enterprise, strategic, financial, operational, and compliance and reporting levels.
 
We believe the division of risk management responsibilities described above is an effective approach for addressing the risks facing our company and the leadership structure of our Board of Directors supports this approach.
 
Compensation Risk Management
 
In setting each element of executive compensation, our Board of Directors is also mindful of the level of risk-taking that any element may promote. Our Board of Directors believes it is important to incentivize our executive officers to achieve annual Company and individual objectives, but balance promotion of such short-term interests with incentives that promote building long-term stockholder value. Our Board of Directors believes the amount of long-term equity incentives included in our compensation packages mitigates the potential for excessive risk taking. All of our named executive officers’ equity awards vest over a period of time, rather than upon achievement of specific performance objectives, and our Board  of Directors has historically granted additional equity awards annually, which incentivizes these officers to continue to focus on our long-term interest.
 
Our Board of Directors has conducted an internal assessment of our compensation policies and practice in response to current public and regulatory concern about the link between incentive compensation and excessive risk taking by corporations. We concluded that our program does not motivate excessive risk-taking and any risks involved in compensation are not reasonably likely to have a material adverse effect on the company. Included in the analysis were such factors as the behaviors being induced by our fixed compensation system, the absence of any incentive awards, the oversight of our Board of Directors in the operation of our incentive plans and the high level of Board involvement in approving material investments and capital expenditures.
 
 
36

 
 
Board Composition
 
iTrackr did not pay any director compensation during the years ended December 31, 2011 or 2010. The Company may begin to compensate its directors at some time in the future.
 
Board Committees and Independence
 
We are not required to have any independent members of the Board of Directors. The board of directors has determined that (i) Mr. Rizzo has a relationship which, in the opinion of the board of directors, would interfere with the exercise of independent judgment in carrying out the responsibilities of a director and is not an “independent director” as defined in the Marketplace Rules of The NASDAQ Stock Market.  As we do not have any board committees, the board as a whole carries out the functions of audit, nominating and compensation committees, and such “independent director” determination has been made pursuant to the committee independence standards.
 
Our board of directors has determined that it currently has one member who qualifies as “independent” as the term is used in Item 407 of Regulation S-K as promulgated by the SEC and as that term is defined under NASDAQ Rule 4200(a)(15). The independent director is Michael Uhl.
 
Section 16(a) Beneficial Ownership Reporting Compliance
 
Section 16(a) of the Exchange Act requires the Company’s directors and officers, and persons who beneficially own more than 10% of a registered class of the Company’s equity securities, to file reports of beneficial ownership and changes in beneficial ownership of the Company’s securities with the SEC on Forms 3, 4 and 5. Officers, directors and greater than 10% stockholders are required by SEC regulation to furnish the Company with copies of all Section 16(a) forms they file. To the Company’s knowledge, all Section 16(a) filing requirements applicable to its officers, directors and beneficial owners holding greater than ten percent of the Company’s Common Stock have been complied with during the period ended December 31, 2011.
 
Code of Business Conduct and Ethics
 
Our board of directors has adopted a code of ethics, which applies to all our directors, officers and employees. Our code of ethics is intended to comply with the requirements of Item 406 of Regulation S-K.  A copy of our code of ethics will be posted on our corporate website at www.iTrackr.com.  We will provide our code of ethics in print without charge to any stockholder who makes a written request to:  Secretary, iTrackr Systems, Inc., 1191 East Newport Center Drive, Suite PH-D, Deerfield Beach, FL 33442. Any waivers of the application and any amendments to our code of ethics must be made by our board of directors. Any waivers of, and any amendments to, our code of ethics will be disclosed promptly on our corporate website.
 
 
37

 
 
COMPENSATION DISCUSSION AND ANALYSIS
 
The primary goals of iTrackr’s board of directors with respect to executive compensation are to attract and retain the most talented and dedicated executives possible, to tie annual and long-term cash and stock incentives to achievement of specified performance objectives, and to align executives’ incentives with stockholder value creation.
 
To achieve these goals, the Board of Directors recommends executive compensation packages to that are generally based on a mix of salary, discretionary bonus and equity awards. Although the Board of Directors has not adopted any formal guidelines for allocating total compensation between equity compensation and cash compensation, the Company intends to implement and maintain compensation plans that tie a substantial portion of its executives’ overall compensation to achievement of corporate goals and value-creating milestones such as the development of the Company’s products, the establishment and maintenance of key strategic relationships, reaching sales and marketing targets and the growth of its customer base as well as its financial and operational performance, as measured by metrics such as revenues and profitability.
 
The Board of Directors performs reviews based on surveys of executive compensation paid by peer companies in the customer support and Internet services industry, as well as reviews other industries of similar age and size, as it sees fit, in connection with the establishment of cash and equity compensation and related policies.
 
Elements of Compensation
 
The Board of Directors evaluates individual executive performance with a goal of setting compensation at levels the committee believes are comparable with executives in other companies of similar size and stage of development operating in the industry and are competitive and further the Company’s objectives of motivating achievement of its short- and long-term financial performance goals and strategic objectives, rewarding superior performance and aligning the interests of its executives and shareholders. The compensation received by the Company’s executive officers consists of the following elements:
 
Base salary;
   
Discretionary annual bonus;
   
Equity-based long-term incentives, including stock appreciation rights and performance-based restricted stock; and
   
Options.
 
Base Salary
 
Base salaries are reviewed annually, and adjusted from time to time taking into account individual responsibilities, performance and experience.
 
The primary considerations the Board undertook when establishing Mr. Rizzo’s salary were the amount of responsibilities that he has been accountable for, in addition to the fact that he founded the company. These responsibilities include: business development, oversight of operations, Chairman of the Board, financing and capitalization initiatives and sales and marketing. Essentially, Mr. Rizzo has performed all of these tasks since the inception of the business, enabling the company to maintain a reduced headcount while in development stages.
 
Annual Incentive Compensation
 
In addition to base salaries, the Board of Directors has the authority to award discretionary annual bonuses to the Company’s executive officers. The annual incentive bonuses are intended to compensate officers for achieving corporate goals and for achieving what the committee believes to be value-creating milestones.
 
 
38

 
 
Summary Compensation Table
 
The following table and descriptive materials set forth information concerning compensation earned for services rendered to us by: the Chief Executive Officer (the “CEO”); the Chief Financial Officer (the “CFO”) and the other most highly-compensated executive officers serving as such during the fiscal year ended December 31, 2011.
 
Name and Principal
Position (a)
 
Fiscal
Year
(b)
 
Salary
($)(c)
   
Bonus
($)(d)
   
Stock Awards
($) (e)
   
Option Awards
($) (f)
   
Non-Equity
Incentive Plan
Compensation
($) (g)
   
Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings
($) (h)
   
All Other
Compensation
($) (i)
   
Total
($) (j)
 
John Rizzo,
 
2011
    250,000 (2)                                   12,000 (3)     262,500  
Chairman and
 
2010
    250,000 (2)                                   12,000 (3)     262,000  
CEO
 
2009
    179,500 (2)     -       -       -       -       -       -       179,500  
                                                                     
Stella Gostfrand
 
2010
    -       -       -       -       -       -       -       -  
Former Sole Officer
 
2009
    -       -       -       -       -       -       -       -  
And Director (1)
 
2008
    -       -       -       -       -       -       -       -  

(1)
Stella Gostfrand, former sole officer and Director of Must Haves, Inc. submitted her resignation as an officer and director, effective following the expiration of the ten day period following the mailing of the information statement required by Rule 14f-1 under the Exchange Act. Her resignation was due to the merger between iTrackr, Inc. and Must Haves, Inc. which closed on January 12, 2010.
(2)
During 2009, $89,500 of Salary was accrued and $90,000 related to Mr. Rizzo’s 2009 salary was paid in cash in 2009. Mr. Rizzo's salary was accrued in 2011 and 2010. The balance due to Mr. Rizzo for accrued and unpaid salary as of December 31, 2011 was $889,500.
(3) Accrued reimbursement of unpaid health insurance. Six payments totaling $50,820 were made during 2011 with no other payments made since January 2007. As of December 31, 2011 there remained a $9,180 balance of accrued health insurance payable.
 
Outstanding Equity Awards at 2010 Fiscal Year End
 
In June 2007 the Board of Directors of the Company adopted the 2007 Long-Term Equity Incentive Plan (the "Plan"). The Plan was ratified at the 2007 shareholder’s meeting (the "Effective Date"). The purpose of this Plan is to attract and retain directors, officers and other employees and non-employees of the Company and its Subsidiary and to provide to such persons incentives and rewards for performance. The Company may issue each of the following under the Plan: Incentive Options, Nonqualified Options, Stock Appreciation Rights, Restricted Stock Awards, Performance Stock Awards or any other award approved by the Board to employees, directors, officers and consultants..  No Award shall be granted pursuant to the Plan ten years after the Effective Date. Stock options to purchase shares of our common stock expire no later than ten years after the date of grant. The total number of shares available under the Plan is Fifteen Million (15,000,000).  No Plan participant will be granted the right, in the aggregate, for more than Two Million (2,000,000) Common Shares during any calendar year.
 
Equity Compensation Plan Information

   
Number of  securities
to be issued upon
exercise of  outstanding
options,  warrants and
rights
   
Weighted – average
exercise  price of
outstanding options,  warrants  and
rights
 
Expiration Date
 
Number of options and warrants that have not vested
 
Number of  securities
remaining  available
for future  issuances
under equity
compensation plans
(excluding  securities
reflected in  column (a))
   
(a)
   
(b)
 
(c)
       
John Rizzo, (1)     1,000,000     $ 0.25  
07/01/2017
    -    
Chairman and CEO     1,000,000     $ 0.40  
07/01/2017
    -    
___________
(1)
Includes only stock options.
 
 
39

 
 
Employment Agreements
 
The information provided below, including the share numbers and dollar amounts, is after giving effect to the Reverse Merger and the change in control which will become effective following the expiration of the ten day period following the mailing of the information statement required by Rule 14f-1 under the Exchange Act.
 
John Rizzo
 
Under the terms of Mr. Rizzo’s contract, entered into in January, 2007, which held an initial term of 3 years, and has been extended by the Company’s board of Directors through January 2013, Mr. Rizzo is to be paid a base annual salary at the rate of $250,000 dollars per year.  Mr. Rizzo is entitled to Twelve (12) weeks vacation during each year of employment. And his family shall be eligible to participate in the Company’s paid health plan when one is established.  However, if Mr. Rizzo so chooses, he can maintain his own family health plan and the Company will subsidize that plan in the amount of $1,000 per month.
 
Director Compensation
 
The Company did not and does not currently have an established policy to provide compensation to members of its board of directors for their services in that capacity. The Company intends to develop such a policy in the near future.
 
Securities Authorized for Issuance under Equity Compensation Plans
 
Equity Compensation Plan Information
 
(December 31, 2011)
 
Number of securities
to be issued upon
exercise of outstanding
options, warrants and
rights
   
Weighted – average
exercise price of
outstanding options,
warrants and rights
   
Number of securities
remaining available
for future issuances
under equity
compensation plans
(excluding securities
reflected in column (a))
 
   
(a)
   
(b)
   
(c)
 
    Equity Compensation Plans Approved by Security Holders (1)
   
 4,585,333
    $
0.22
     
2,138,001
 
    Equity Compensation Plans Not Approved by Security Holders
   
-0-
     
n/a
     
-0-
 
____________
 (1)                   Consists of 3,880,000 stock options and 705,333 Warrants to purchase shares of common stock.
Please refer to our financial statements “ITEM 8. FINANCIAL STATEMENTS; NOTE J - WARRANTS and  NOTE K – 2007 LONG-TERM EQUITY INCENTIVE PLAN,” “ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE,” and “ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.”

Long-Term Compensation- 2007 Long-Term Incentive Plan (“the Plan”)
 
In June 2007 the Board of Directors of the Company adopted the 2007 Long-Term Equity Incentive Plan (the "Plan"). The Plan was ratified at the 2007 shareholder’s meeting (the "Effective Date"). The purpose of this Plan is to attract and retain directors, officers and other employees and non-employees of the Company and its Subsidiary and to provide to such persons incentives and rewards for performance. The Company may issue each of the following under the Plan: Incentive Options, Nonqualified Options, Stock Appreciation Rights, Restricted Stock Awards, Performance Stock Awards or any other award approved by the Board to employees, directors, officers and consultants..  No Award shall be granted pursuant to the Plan ten years after the Effective Date. Stock options to purchase shares of our common stock expire no later than ten years after the date of grant. The total number of shares available under the Plan is Fifteen Million (15,000,000).  No Plan participant will be granted the right, in the aggregate, for more than Two Million (2,000,000) Common Shares during any calendar year.
 
 
40

 

We measure all stock-based compensation awards using a fair value method on the date of grant and recognize such expense in its consolidated financial statements over the requisite service period. We use the Black-Scholes option pricing model to calculate the fair value of warrants and stock option grants. The Black-Scholes option pricing model requires management to make assumptions regarding the option lives, expected volatility, and risk-free interest rates, all of which impact the fair value of the option and, ultimately, the expense that will be recognized over the life of the option.

The risk-free interest rate is based on the U.S. Treasury yield curve in effect at the time of grant for a bond with a similar term. We do not anticipate declaring dividends in the foreseeable future. Historically, due to being a private company, we used the Dow Jones Internet Composite Index (FDN) to calculate volatility based on the historical closing prices for the same period as the expected life of the option. We use the “simplified” method for determining the expected term of our “plain vanilla” stock options. We recognize compensation expense for only the portion of stock options that are expected to vest. Therefore, we apply an estimated forfeiture rate that is derived from historical employee termination data and adjusted for expected future employee turnover rates, which to date has been zero. However, if the actual number of forfeitures differs from zero, additional adjustments to compensation expense may be required in future periods where unrecognized stock compensation expense exists.

SELLING STOCKHOLDERS
 
The common shares being offered for resale by the selling security holders consist of the 19,629,893 shares of common stock held by 102 shareholders and consist of the following:
 
  9,215,054 shares issued upon debt conversion
  4,207,500 shares underlying options and warrants
  6,010,984 shares issued for services rendered
  196,355 shares purchased for cash
 
Shares Issued Upon Debt Conversion .  Such shareholders include holders of 1,853,309 of the 3,721,257 shares issued from debt conversion in October, 2009; holders of 7,240,413 shares issued from debt conversion on August 21, 2007, and holders of the 121,332 shares issued on July 30, 2010 from debt converted on February 16, 2010 at a conversion price of $0.35 per share.
 
Shares Underlying Options and Warrants.   Such shareholders include holders of options to purchase 207,500 shares of up to 1,450,000 shares issued to the company’s directors and officers, excluding Mr. Rizzo; holder of the 1,000,000 shares underlying the warrant sold on February 5, 2010 for $50,000, with an exercise price of $0.40 per share; holder of a warrant to purchase up to 1,000,000 shares at an exercise price of $0.10 for services rendered to iTrackr in March, 2010; holders of warrant to purchase up to 2,000,000 shares at an exercise price of $0.10 for services rendered to iTrackr in July 2007;
 
Shares Issued for Services.  Such shareholders include holders of 20,000 shares of 200,000 shares issued as employee bonuses on May 5, 2008; holder of 1,403 of the 14,025 shares issued for services on February 20, 2008; holders of 5,075,000 of the 5,750,000 shares issued for services on July 1, 2007; holders of 30,000 of the 800,000 founders shares issued on October 26, 2006; holder of 408,955 shares of 1,022,388 issued pursuant to services rendered to Must Haves, Inc.; holders of 360,000 shares issued as a settlement to a legal complaint in February, 2010;  holders of 75,000 shares of 150,000 shares issued for services pursuant to this offering; and holders of 40,626 shares of 162,500 shares issued for services to Must Haves in 2009.
 
Shares Purchased for Cash.  Such shareholders include one accredited holder of the 166,666 shares sold in our private offering pursuant to 4(2) of the securities act of 1933 completed in March 2010 at an offering price of $0.30 per share (See footnote 114 below) and holders of 29,689 of the 118,750 shares sold in Must Haves private offering pursuant to Section 4(2) completed in the months of March through May, 2007 and for which a Form D was filed on February 23, 2007
 
 
41

 
 
The following table sets forth information with respect to the Selling Stockholders including the number of shares of common stock and warrants beneficially owned by each Selling Stockholder. The table identifies the number of shares of common stock converted from debt, with respect to shares and options issued in connection with services rendered that may be sold or disposed of under this prospectus. When the Company refers to the “Selling Stockholders” in this prospectus, it means those persons listed in the table below, as well as the pledgees, donees, transferees or other successors-in-interest who later hold any of the Selling Stockholders’ interests. The information is based on information that has been provided to the Company by or on behalf of the Selling Stockholders. The information provided below assumes all of the shares covered hereby are sold or otherwise disposed of by the Selling Stockholders pursuant to this prospectus.  However, the Company does not know whether the Selling Stockholders will in fact sell or otherwise dispose of the shares of common stock listed next to their names below. In addition, the Selling Stockholders may have sold, transferred or otherwise disposed of, or may sell, transfer or otherwise dispose of, at any time and from time to time, the shares of common stock in transactions exempt from the registration requirements of the Securities Act, after the date on which they provided the information set forth on the table below. Information concerning the Selling Stockholders may change from time to time, and any changed information will be set forth if and when required in prospectus supplements or other appropriate forms permitted to be used by the SEC.
 
For the purposes of the following table, the number of shares of the Company’s common stock beneficially owned has been determined in accordance with Rule 13d-3 under the Securities Exchange Act of 1934 as of March 31, 2011, and such information is not necessarily indicative of beneficial ownership for any other purpose. Under Rule 13d-3, beneficial ownership includes any shares as to which a Selling Stockholder has sole or shared voting power or investment power and also any shares which that Selling Stockholder has the right to acquire within 60 days of the date of this prospectus through the exercise of any stock option, restricted stock unit, warrant or other rights.
 
 
42

 
 
Name of Selling Shareholder
 
Number of Shares
Beneficially Owned 
Prior to Offering
   
# of Shares
offered
   
# of Shares
beneficially owned 
after Offering
   
% of common
stock beneficially
owned after the
Offering
 
                         
Jarem Archer(1)
   
1,000,000
     
325,000
     
675,000
     
4.920
%
                                 
John Rizzo(2)
   
7,250,000
     
4,750,000
     
2,500,000
     
32.48
%
                                 
John Rizzo Cust FBO Olivia Nicole Rizzo UTMA/FL(2) (108)
   
100,000
     
100,000
     
0
     
0.49
%
                                 
John Rizzo Cust FBO Mia Rachel Rizzo UTMA/FL(2) (108)
   
100,000
     
100,000
     
0
     
0.49
%
                                 
Madeline Alison Lentini(3) (108)
   
100,000
     
100,000
     
0
     
0.49
%
                                 
Jinny Kathleen Porto(4)(108)
   
155,000
     
100,000
     
55,000
     
0.76
%
                                 
Landmark Inc. (5)(109)
   
104,279
     
104,279
     
0
     
0.51
%
                                 
Mark Moran (6)(107)
   
1,061,760
     
1,061,760
     
0
     
5.230
%
                                 
Jan Moran(7)(107)
   
1,061,760
     
1,061,760
     
0
     
5.230
%
                                 
William Archer(8)(107)(109)
   
1,061,760
     
1,061,760
     
0
     
5.230
%
                                 
Offshore Financial Products LTD(9)(107)(109)
   
200,000
     
200,000
     
0
     
.98
%
                                 
Redrock Strategies LTD(10)(107)
   
2,765,685
     
2,765,685
     
0
     
13.61
%
                                 
Beatrice Ann Rizzo(11)(108)
   
585,169
     
585,169
     
0
     
2.88
%
                                 
Aleandro Sintas(12)
   
100,000
     
10,000
     
90,000
     
0.549
%
                                 
Justin Van Winkle(13)
   
100,000
     
10,000
     
90,000
     
0.549
%
                                 
Christopher M Smith TTEE FBO Christopher M Smith Revoc Liv Tr DTD 3/27/1998(14)
   
200,000
     
20,000
     
180,000
     
.98
%
                                 
Mark MacDougall(15)
   
100,000
     
10,000
     
90,000
     
0.49
%
                                 
Azcap Fund, Inc. by Helen Azzara (16)(113)
   
2,500
     
625
     
1,875
     
0.01
%
                                 
Bernard J. Bannon(17) (113)
   
2,500
     
625
     
1,875
     
0.01
%
                                 
Jeffrey Beirl(18) (113)
   
2,500
     
625
     
1,875
     
0.01
%
                                 
Ira Blatt(19) (113)
   
2,500
     
625
     
1,875
     
0.01
%
                                 
Todd Bushnell(20) (113)
   
2,500
     
625
     
1,875
     
0.01
%
 
 
43

 
 
Name of Selling Shareholder
 
Number of Shares
Beneficially Owned 
Prior to Offering
   
# of Shares
offered
   
# of Shares
beneficially owned 
after Offering
   
% of common
stock beneficially
owned after the
Offering
 
                         
Paul J. Cammarata(21) (113)
   
2,500
     
625
     
1,875
     
0.01
%
                         
Michael J. Chaney(22) (113)
   
2,500
     
625
     
1,875
     
0.01
%
                                 
Edward Deicke(23) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
James Flynn(24) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Peter Garabedian(25) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Michael Giamalvo (26) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Salvatore Giamalvo (27) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Leonard Giarraputo(28) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
David Gostfrand(29) (113)
   
1,250
     
313
     
937
     
0.0
1%
                                 
Maury Gostfrand(30) (113)
   
1,250
     
313
     
937
     
0.0
1%
                                 
Rose Gostfrand(31) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Richard Greene(32) (113)
   
1,250
     
313
     
937
     
0.0
1%
                                 
Gayle M. Hill(33) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Richard Hull(34) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Robert M. Jacobs(35) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Keith E. Jacob Associates Inc. Pension Plan U/A Dtd 12/19/72(36) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Loren Killion(37) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
John Kuhle (38) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Craig Kulman(39) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Steven Kunevich (40) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Marcello Lattucia (41) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Laurence E. White Trust U/A Dtd 1-20-07(42) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
                                 
Paul J. Lohbeck(43) (113)
   
2,500
     
625
     
1,875
     
0.0
1%
 
 
44

 
 
Name of Selling Shareholder   Number of Shares
Beneficially Owned
Prior to Offering
    # of Shares
offered
    # of Shares
beneficially owned
after Offering
    % of common
stock beneficially
owned after the
Offering
 
                         
Tracy McLuckie(44) (113)     2,500       625       1,875       0.01 %
                                 
Terry Moore(45) (113)     2,500       625       1,875       0.01 %
                                 
Simon M. Mundlak(46) (113)     2,500       625       1,875       0.01 %
                                 
Kevin Murray(47) (113)     2,500       625       1,875       0.01 %
                                 
Frank Nargentino(48) (113)     2,500       625       1,875       0.01 %
                                 
Stanley W. Pierce (49) (113)     2,500       625       1,875       0.01 %
                                 
Julie B. Pronesti(50) (113)
    2,500       625       1,875       0.01 %
                                 
Thomas M. Pronesti(51) (113)
    2,500       625       1,875       0.01 %
                                 
Robert Samenka(52) (113)
    2,500       625       1,875       0.01 %
                                 
David Sasso(53) (113)
    2,500       625       1,875       0.01 %
                                 
Matthew Semicola(54(113))
    2,500       625       1,875       0.01 %
                                 
Alan Sims(54) (113)
    2,500       625       1,875       0.01 %
                                 
Daniel Steinlauf(56) (113)
    2,500       625       1,875       0.01 %
                                 
Harvey Sussman(57) (113)
    2,500       625       1,875       0.01 %
                                 
Thomas M. Ponesti Irrevocable Trust Agreement FBO Blaise D. Pronesti Julie Ponesti Trustee(58) (113)
    2,500       625       1,875       0.01 %
                                 
Amir Uziel(59) (113)
    2,500       625       1,875       0.01 %
                                 
Edward Wells (60) (113)
    2,500       625       1,875       0.01 %
                                 
Richard M. Wexler(61) (113)
    2,500       625       1,875       0.01 %
                                 
William J. Whitener(62) (113)
    2,500       625       1,875       0.01 %
                                 
Zachariah P. Zachariah(63) (113)
    2,500       625       1,875       0.01 %
                                 
Dennis Zapp(64) (113)
    2,500       625       1,875       0.01 %
                                 
Stella Gostfrand(65)
    1,022,388       408,955       613,433       5.03 %
                                 
Rocky Stein (66)
    125,000       31,250       93,750       0.62 %
 
 
45

 
 
Name of Selling Shareholder  
Number of Shares
Beneficially Owned
Prior to Offering
     
# of Shares
offered
   
# of Shares
beneficially owned
after Offering
   
% of common
stock beneficially
owned after the
Offering
 
                           
Charles Perlman (67)
    18,750       4,688       14,063       0.09 %
                                 
Jamie Mayersohn (68)
    18,750       4,688       14,063       0.09 %
                                 
Mark Falcone (69)
    240,000       240,000       0       1.18 %
                                 
Alan L. Frank (70)
    108,000       108,000       0       0.53 %
                                 
Alexander J. Palamarchuk (71)
    12,000       12,000       0       0.06 %
                                 
Maplehurst Investment Group(72) (111)
    72,260       36,260       36,000       0.35 %
                                 
American Capital Ventures Inc. (73) (111)
    112,402       56,402       56,000       0.55 %
                                 
Jason Lyons(74)(111)
    42,003       28,670       13,333       0.21 %
                                 
Mitchell S. Knapp(75)
    1,000,000   (100 ) 1,000,000       0       4.80 %
                                 
Michael Nielsen(76)(112)
    82,165       16,433       65,732       0.40 %
                                 
Shirley Harnick(77) (112)
    116,693       23,339       93,354       0.57 %
                                 
Patricia Scarpella(78) (112)     175,019       35,004       140,015       0.86 %
                                 
Dr. Michael Gelbar(79) (112)
    233,332       46,666       186,666       1.15 %
                                 
Sam Maywood(80) (112)     11,562       2,312       9,250       0.06 %
                                 
Dawn Maywood(81) (112)     11,562       2,312       9,250       0.06 %
                                 
Charle A. Bonafede(82) (112)     11,366       2,273       9,093       0.06 %
                                 
Dominic & Judy Aprile(83) (112)     57,758       11,552       46,206       0.28 %
                                 
Winston Family Trust(84) (112)     69,261       13,852       55,409       0.34 %
                                 
Robert Klinek & Susan Pack(85) (112)     114,277       22,855       91,422       0.56 %
                                 
Borg Trust(86) (112)
    111,688       22,338       89,350       0.55 %
                                 
Robert Gleckman(87) (112)     221,649       44,330       177,319       1.09 %
                                 
Ted Cooper(88) (112)     1,118,603       223,721       894,882       5.50 %
 
 
46

 
 
Name of Selling Shareholder
 
Number of Shares
Beneficially Owned 
Prior to Offering
 
 
 
# of Shares
offered
   
# of Shares
beneficially owned
after Offering
 
% of common
stock beneficially
owned after the
Offering
 
                         
Maureen Marant(89)
 
50,000
     
25,000
 
25,000
   
0.25
%
                         
Todd Pitcher(90)
 
50,000
     
25,000
 
25,000
   
0.25
%
                         
Justin Frere(91)
 
50,000
     
25,000
 
25,000
   
0.25
%
                         
Steve Danzo(92)
 
14,025
     
1,403
 
12,622
   
0.07
%
                         
Mark Whitney (93)
 
375,000
 
(101)
 
37,500
 
337,500
   
1.81
%
                         
Michael Uhl (94)
 
375,000
 
(102)
 
75,000
 
300,000
   
1.81
%
                         
Vicksburg (95)
 
2,000,000
 
(103)
 
2,000,000
 
-
   
8.96
%
                         
Dave Baesler (96)
 
450,000
 
(104)
 
45,000
 
405,000
   
2.17
%
                         
Ramesh Anand (97)
 
250,000
 
(105)
 
50,000
 
200,000
   
1.22
%
                         
Delivery Technologies Solutions, Inc. (98)(110)
 
1,386,322
     
1,386,322
 
-
   
6.82
%
                         
Astia LLD (99)
 
1,000,000
 
(106)
 
1,000,000
 
-
   
4.69
%
                         
Chris Maggiore (114)
 
433,332
     
166,666
 
266,666
   
2.13
%
                         
TOTAL
 
27,704,330
     
19,629,893
 
8,074,437
       
_____________
 
(1)
The business address of Mr. Archer is 6298 NW 14th Court Sunrise FL 3313. Mr. Archer was a founding member and employee of iTrackr, Inc.  Mr. Archer received 250,000 founder shares on October 25, 2006 and another 750,000 on July
    1, 2007.
 
(2)
The business address of Mr. Rizzo is 20423 State Rd 7, Boca Raton, FL 33498. Through his control of John Rizzo Custodian for Olivia Nicole Rizzo Unif Tran Min Act FL and John Rizzo Custodian for Mia Rachel Rizzo Unif Tran Min Act FL, Mr. Rizzo has voting and investment control over the portfolio securities. Mr. Rizzo is a founding member, current President, CEO and Chairman of the Company. Olivia Nicole Rizzo and Mia Rachel Rizzo are relatives of Mr. Rizzo.  The 7,250,000 shares listed above consist of 1) 250,000 founder’s shares received on October, 25, 2006, 2) 5,000,000 shares received in lieu of salary of $250,000 for fiscal year 2007 and pursuant to his employment contract dated January 3, 2007 and 3) 2,000,000 stock options granted on July 1, 2007 with 1,000,000 having an exercise price of $0.25 per share and 1,000,000 having an exercise price of $0.40 per share and both grants expiring on July 1, 2017.   The 100,000 shares each to Olivia Nicole Rizzo and Rachel Rizzo were transferred from Beatrice Ann Rizzo as noted in footnote 108 below.
 
(3)
The business address of Ms. Lentini is 17 Grandview St. Huntington, NY 11743.  Ms. Lentini is the Mother of Mr. Rizzo, the founder, President, CEO and Chairman of the Company.  Ms. Lenti received 100,000 shares transferred from Beatrice Ann Rizzo as noted in footnote 108 below.
 
 
47

 
 
 
(4)
The business address of Ms. Porto is 14 Village Drive, Huntington, NY 11743.  Includes 55,000 shares issuable upon exercise of options at an exercise price of $0.05 per share and 100,000 shares transferred from Beatrice Ann Rizzo as noted in footnote 108 below.
 
(5)
The business address of Landmark Inc. is 17904 Key Vista, Boca Raton, FL 33496. Through his control, Nick Lizzio has voting and investment control over the portfolio securities.
 
(6)
The business address of Mark Moran is 810 NW 127th Ave. Coral Springs, FL 33071. Mr. Moran is a consultant to the Company.
 
(7)
The business address of Jan Moran is 810 NW 127th Ave. Coral Springs, FL 33071. Ms. Moran is a consultant to the Company.
 
(8)
The business address of William Archer is 810 NW 127th Ave. Coral Springs FL 33071.
 
(9)
The business address of Offshore Financial Products LTD. 810 NW 127th Ave. Coral Springs, FL 33071. Through her control, O’Lese Skelton has voting and investment control over the portfolio securities.
 
(10)
The business address of Redrock Strategies LTD is No. 6, Floor 3, Quomar Trading Building, Road Town, Tortola, British Virgin Islands. Redrock has advised the company to issue its portfolio securities to: David S. Nagleburg whose address is 939 Coast Blvd., Suite 21.DE, La Jolla CA 92037; Tina Marie Lieberman, whose address is Apt. 2601 8 Smithe Mews, Vancouver B.C., V6BOA5; and George Ileav, whose address is Business Park Sofia, Sofia BG.
 
(11)
The business address of Beatrice Anne Rizzo is 50 East Road Apt. 9F Delray Beach, FL 33483. Ms. Rizzo is married to Mr. Rizzo, the founder, President, CEO and Chairman of the Company.
 
(12)
The business address of Alejandro Sintas is 1225 SW 94 Ave. Miami, FL 33174. Mr. Sintas is a founder and former employee of the Company.   The 100,000 founders shares held by Mr. Sintas were issued on October 25, 2006.
 
(13)
 The business address of Justin Van Winkle is 95 Grover Place, Cameron, NC 28326. Mr. Van Winkle was an employee of the Company.  The 100,000 shares held by Mr. Van Winkle were issued for services on May 5, 2008.
 
(14)
The business address of Christopher M Smith TTEE Christopher M Smith Revocable Living Trust DTD Mar 27 1998 is 410 N. Ocean Blvd. Delray Beach, FL 33483. Mr. Smith was a founder and employee of the Company.  The 200,000 founder’s shares held by Mr. Smith were issued on October 25, 2006.
 
(15)
The business address of Mark MacDougall is 17185 Herring Rd. Colorado Springs, CO 80908. Mr. MacDougall was an employee of the Company.   The 100,000 shares held by Mr. MacDougall were issued for services on May 5, 2008.
 
(16)
The business address of Azcap Fund, Inc. is 223 Wall Street, Suite 290 New York, NY 11743. Through her control, Helen Azzara has voting and investment control over the portfolio securities.
 
(17)
The business address of Bernard J. Brannon is 132 Bley Parkway Port Washington, WI 53074.
 
(18)
The business address of Jeffrey Beirl is 1410 12th Avenue West, Ashland WI, 54806.
 
(19)
The business address of Ira Blatt is 494 H. Street, Arcata CA 95521.
 
(20)
The business address of Todd Bushnell is 1724 Ridgeview Road, Lancaster, PA 17603.
 
(21)
The business address of Paul J. Cammarata is 6 Fairway Road, N. Reading MA 01864.
 
(22)
The business address of Michael J. Chaney is 538 Englewood Drive, Vicksburg, MS 39180.
 
(23)
The business address of Edward Deicke is 40 Shortridge Drive, Mineola, NY 11501.
 
(24)
The business address of James Flynn is 301 S. Spring Street, Beaver Dam, WI, 53916.
 
(25)
The business address of Peter Garabedian is 208 Austin Street, Worcester, MA 01609.
 
 
48

 
 
 
(26)
The business address of Michael Giamvalvo is 119 Northgate Circle, Melville NY 11747.
 
(27)
The business address of Salvatore Giamvalvo is 1868 Zena Court, Merrick, NY.
 
(28)
The business address of Leonard Giarraputo is 3 The Preserve Woodbury NY, 11797.
 
(29)
The business address of David Gostfrand is 255 Evernia Street #611 West Palm Beach, FL 33401.
 
(30)
The business address of Maury Gostfrand is 245 E. 63rd Street Apt. 505 New York, NY 20021.
 
(31)
The business address of Rose Gostfrand is 2030 So. Ocean Drive #1609 Hallandale FL 33004.
 
(32)
The business address of Richard Greene is 1 Brentwood Road, Tewkesbury, MA 01876.
 
(33)
The business address of Gayle M. Hill is 150 Mt. Shasta Lane, Alpharetta, GA 30022.
 
(34)
The business address of Richard Hull is 4775 Collins Avenue #1107, Miami Beach, FL 33140.
 
(35)
The business address of Robert M. Jacobs is 25 Shore Drive, Great Neck, NY 11024.
 
(36)
The business address of Keith E. Jacob Associates, Inc. Pension Plan U/A Dtd 12/19/72.
 
(37)
The business address of Loren Killion is 1019 E. 48th Street, Kearney, Nebraska 68847.
 
(38)
The business address of John Kuhle is 1210 S. Percival, Hazelgreen WI 53811.
 
(39)
The business address of Craig Kulman is 9332 Carlyle Avenue, Surfside FL 33154.
 
(40)
The business address of Steven Kunevich is 46 Pine Avenue, Randolph, MA 02368.
 
(41)
The business address of Marcello Lattucia is 3 Corwin Court, Dix Hills, NY 11746.
 
(42)
The business address of Laurence E. White Trust U/A Dtd 1-20-97 is 5560 Camino Real Lane, Vero Beach, FL 32967.
 
(43)
The business address of Paul J. Lohbeck is 838 Greentree Road, Lawrenceburg, IN. 47025.
 
(44)
The business address of Tracy McLuckie is 10 Ashford Lane, Huntington, FL 33019.
 
(45)
The business address of Terry Moore is 240 McWarter Drive, Roselle, IL 60172.
 
(46)
The business address of Simon M. Mundiak is 928 Captiva Drive, Hollywood, FL 33019.
 
(47)
The business address of Kevin Murray is 14 Laurel Blvd., Collingwood Ontario, L9Y 5A8, Canada.
 
(48)
The business address of Frank Nargentino is 25 Clearwater Drive, Plainview NY 11803.
 
(49)
The business address of Stanley W. Pierce is 3008 Willow Lane Drive, Montgomery, AL 36109.
 
(50)
The business address of July B. Pronesti is 1462 Commmodore Way, Hollywood, FL 33019.
 
(51)
The business address of Thomas M. Pronesti is 1462 Commodore Way, Hollywood, FL 33019.
 
(52)
The business address of Robert Samenka is 11103 Dyer Road, Union City, PA 16438.
 
(53)
The business address of David Sasso is 1040 Seminole Drive #962, Fort Lauderdale, FL 33304.
 
(54)
The business address of Matthew Senicola is 2270 Wynne Lane, Bellmore, NY 11710.
 
(55)
The business address of Alan Sims is 2343 Palladio Avenue, Owensboro, KY 42301.
 
(56)
The business address of Daniel Steinlauf is 1062 SW 156th Avenue, Pembroke Pines, FL 33027.
 
(57)
The business address of Harvey Sussman is 5643 Wellington Drive, Palm Harbor, FL 34685.
 
(58)
The business address of Thomas M. Pronesti Irrevocable Trust Agreement FBO Blaise D. Pronesti is 1462 Commodore Way, Hollywood Florida 33019.
 
(59)
The business address of Amir Uziel is 9 Hakormim Street, Rishon Lezion, Israel, 75499.
 
(60)
The business address of Edward Wells is 509 Nassau Avenue, Freeport, NY 11520.
 
 
49

 
 
 
(61)
The business address of Richard M Wexler is 225 E. Street #2G New York, NY 11016.
 
(62)
The business address of William J. Whitener is 852 Presidio Drive, Costa Mesa, CA 92626.
 
(63)
The business address of Zachariah P. Zachariah is 4725 N. Federal Highway, Fort Lauderdale, FL 33308.
 
(64)
The business address of Dennis Zapp is 57 Laurel Court, Shamone, NJ, 08088.
 
(65)
The business address of Stella Gostfrand is 1507 Presidential Way, North Miami Beach, FL 33179.  Ms. Gostfrand was the founder and CEO of Must Haves, Inc.
 
(66)
The business address of Rocky Stein is 6520 Allison Road Miami, Beach, FL 33141.  The 125,000 shares were received in February 2007 in exchange for consulting services to Must Haves, Inc.
 
(67)
The business address of Charles Pearlman is 200 South Park Road, Suite 150, Hollywood, FL 33021.  The 18,750 shares were received in February 2007 in exchange for consulting services to Must Haves, Inc.
 
(68)
The business address of Jamie Mayersohn is 1314 Camellia Lane, Weston, FL 33326.  The 18,750 shares were received in February 2007 in exchange for consulting services to Must Haves, Inc.
 
(69)
The business address of Marc Falcone is 2537 St. Victoria Drive, Gilbertsville, PA 19524. Mr. Falcone was a business development consultant to the Company.   Mr. Falcone received his shares on March 11, 2010 pursuant to a settlement agreement whereby 360,000 shares were issued.
 
(70)
The business address of Alan L. Frank is 526 Long Lane, Huntingdon Valley, PA 19006.  Mr. Frank received his shares on March 11, 2010 pursuant to a settlement agreement whereby 360,000 shares were issued.
 
(71)
The business address of Alexander J. Parlamachuck is 103-107 Church Street, Philadelphia PA 19106.  Mr. Parlamachuck received his shares on March 11, 2010 pursuant to a settlement agreement whereby 360,000 shares were issued.
 
(72)
The business address of Maplehurst Investment Group LLC is 1015 Shore Lane, Miami Beach, FL 33141 Through his control, Richard Hull has voting and investment control over the portfolio securities. The 72,260 beneficial shares consist of 1) 36,260 shares of common stock upon conversion of debt (See Footnote 111) and 2) 36,000 warrants issued in connection with the aforementioned debt, issued on January 19, 2010 expiring January 19, 2015 and exercisable into shares of common stock at an exercise price of $0.75 per share.
 
(73)
The business address of American Capital Ventures, Inc. is 2875 NE 191st St., Suite 904, Aventura, FL 33180. Through his control, Howard Gostfrand has voting and investment control over the portfolio securities. Mr. Gostfrand is married to a former executive officer of Must Haves, Inc.  The 112,402 beneficial shares consist of 1) 56,402 shares of common stock upon conversion of debt (See Footnote 111) and 2) 56,000 warrants issued in connection with the aforementioned debt, issued on January 19, 2010 expiring January 19, 2015 and exercisable into shares of common stock at an exercise price of $0.75 per share.
 
(74)
The business address of Jason Lyons is 7239 San Salvadore Drive, Boca Raton, FL 33433.  The 42,003 beneficial shares consist of 1) 28 670 shares of common stock upon conversion of debt (See Footnote 111) and 2) 13,333 warrants issued in connection with the aforementioned debt, issued on February 1, 2010 expiring February 1, 2015 and exercisable into shares of common stock at an exercise price of $0.75 per share.
 
(75)
The business address of Mitchell S. Knapp is 947 Huron Road, Franklin Lakes, New Jersey 07417 (See Footnote 100 below).
 
(76)
The business address of Michael Nielsen is 511 Sonata Ct. Winter Springs, FL 32078 (See Footnote 112).
 
(77)
The business address of Shirley Harnick is 400 East 70th St. #2604 New York, NY 00021 (See Footnote 112).
 
(78)
The business address of Patricia Scarpella is 36 Berry Hill Rd. Oyster Bay Cove, NY 11771 (See Footnote 112).
 
(79)
The business address of Dr. Michael Gelbar is 71 North Lake Dr., Stanford, CT, 06903 (See Footnote 112).
 
(80)
The business address of Sam Maywood is 6105 Avenida Cresta, La Jolla CA 92037 (See Footnote 112).
 
(81)
The business address of Dawn Maywood is 6105 Avenida Cresta, La Jolla CA 92037 (See Footnote 112).
 
(82)
The business address of Charlie A Bonafede is 26A Huntington NY 11743 (See Footnote 112).
 
(83)
The business address of Dominic and Judy Aprile is 36 Milan Road, Woodbridge, CT 06525 (See Footnote 112).
 
(84)
The business address of Winston Family Trust is 6105 Avenida Cresta, La Jolla, CA 90237. Through his control, Sam Maywood has voting and investment control over the portfolio securities (See Footnote 112).
 
(85)
The business address of Robert Klinek & Susan Pack is P.O. Box 157 15515 Las Planderas, Rancho Santa Fe, CA 92127 (See Footnote 112).
 
(86)
The business address of Borg Trust is 7960 Endrada Lazjma San Diego, 92127.  Through his control, Ian Mausner has voting and investment control over the portfolio securities (See Footnote 112).
 
(87)
The business address of Robert Gleckman is 18440 St. Maritz Tarzana, CA 91356 (See Footnote 112).
 
 
50

 
 
 
(88)
The business address of Ted Cooper is P.O. Box 320956 (See Footnote 112).
 
(89)
The business address of Maureen Maurant is 2001 SE 19th St., Lauderdale by the Sea, FL 33062. Ms. Maurant was an administrative consultant to the Company.  Ms. Maurant received her shares on April 28, 2010 in exchange for services performed in 2009.
 
(90)
The business address of Todd Pitcher is 735 Leeward Ave. San Marcos, CA 92078. Mr. Pitcher is an administrative consultant to the Company.  Mr. Pitcher received his shares on April 28, 2010 in exchange for services performed in 2009.
 
(91)
The business address of Justin Frere is 1525 10th St. Los Osos, CA 93402. Mr. Frere is an administrative consultant to the Company.  Mr. Frere received his shares on April 28, 2010 in exchange for services performed in 2009.
 
(92)
The business address of Steve Danzo is 9912 North Lydia Ave. Kansas City, MO. 64155.  Mr. Danzo was an administrative consultant to the Company.  Mr. Danzo received his 14,025 shares on April 28, 2010 in exchange for services performed in 2008.
 
(93)
The business address of Mark Whitney is 55 Quail Run Rd., Henderson, NV 89014 (See Footnote 101).
 
(94)
The business address of Michael Uhl is 301 Great Cable Drive, Las Vegas, NV 89123. Mr. Uhl is a director of the Company (See Footnote 102).
 
(95)
Unless otherwise stated, the mailing address for Vicksburg is the Company’s corporate address at 475 Plaza Real, Suite 275 Boca Raton, FL (See Footnote 103).
 
(96)
The business address of Dave Baesler is 500 Morris Avenue Suite 301, Springfield, NJ, 07801. Mr. Baesler is a director of the Company (See Footnote 104).
 
(97)
The business address of Ramesh Anand is 16301 Via Venetia East, Delray Beach, FL 33484 Mr. Ramesh is an officer of the Company (See Footnote 105).
 
(98)
The business address of Delivery Technologies Solutions, Inc. (formerly Inflot Holdings Corp.) is 433 Plaza Real Ste 277 Boca Raton FL 33442. Through their control, Ryan Coblin and Lewis Plaut have voting and investment control over the portfolio securities (See Footnote 110).
 
(99)
The business address of Astia LLD is STR. Raiko Daskalov 53, Plovdiv. Through his control, Konstantin Kerpechev has voting and investment control over the portfolio securities (See Footnote 106).
 
(100)
Includes 1,000,000 shares issuable upon exercise of warrants at an exercise price of $0.40 per share.  Said warrants contain no performance clauses and are exercisable at any time at the option of the holder.  They were issued on February 5, 2010 and expire on December 31, 2015.
 
(101)
Includes 375,000 shares issuable upon exercise of options, 187,500 at an exercise price of $0.05 per share, and 187,500 at an exercise price of $0.10 per share which were issued for business advisory services rendered to the Company.  Said options were issued on July 1, 2007 and expire on July 1, 2017.
 
(102)
Includes 375,000 shares issuable upon exercise of options, 187,500 at an exercise price of $0.05 per share, and 187,500 at an exercise price of $0.10 per share which were issued for Director services rendered to the Company.  Said options were issued on July 1, 2007 and expire on July 1, 2017.
 
(103)
Includes 2,000,000 shares issuable upon exercise of options at an exercise price of $0.10 per share which were issued in exchange for assistance in helping the Company raise capital.  Said options were issued on July 1, 2007 and expire on July 1, 2017.
 
(104)
Includes 450,000 shares issuable upon exercise of options at an exercise price of $0.10 per share which were issued for Director services rendered to the Company.  Said options were issued on November 17, 2007 and expire on November 17, 2017.
 
(105)
Includes 250,000 shares issuable upon exercise of options at an exercise price of $0.25 per share which were issued for services rendered to the Company.  Said options were issued on November 17, 2007 and expire on November 17, 2017.
 
(106)
Includes 1,000,000 shares issuable upon exercise of warrants at an exercise price of $0.10 per share which were issued for professional services rendered to the Company.  Said warrants were issued on March 1, 2010 and expire on October 31, 2011.
 
(107)
5,526,192 shares of common stock were issued on August 21, 2007 in exchange for $110,524 of principle and interest converted at an exercise price of $0.02 per share.
 
(108)
985,169 shares of common stock were issued on August 21, 2007 in exchange for $98,517 of principle and interest converted at an exercise price of $0.10 per share.  400,000 shares were subsequently distributed to family leaving Beatrice Ann Rizzo with 585,169 shares.
 
(109)
729,052 shares of common stock were issued on August 21, 2007 in exchange for $182,263 of principle and interest converted at an exercise price of $0.25 per share.
 
(110)
1,386,322 shares of common stock were issued on April 28, 2010 in exchange for $270,000 of principle and interest converted at an exercise price of $0.195 per share in October 2009.
 
(111)
121,332 shares of common stock were issued on July 30, 2010 in exchange for $42,466 of principle and interest converted at an exercise price of $0.35 per share on February 16, 2010.
 
(112)
2,334,935 shares of common stock were issued on April 28, 2010 in exchange for $1,167,468 of debt principle and interest converted at an exercise price of $0.50 per share in October 2009.  466,987 of these shares are being registered here.
 
(113)
Portion of the 29,689 of the 118,750 shares sold in Must Haves private offering pursuant to Section 4(2) completed in the months of March through May, 2007 and for which a Form D was filed on February 23, 2007.
 
(114)
The business address of Chris Maggiore is 4788 Nobles Pond Dr. Nw, Canton, OH  44718.  The 433,332 shares held by Mr. Maggiore consist of 1) 166,666 shares purchased on March 19, 2010, 2) 166,666 shares received upon exercise of a warrant and 3) 100,000 received for business advisory services performed in 2010.
 
 
51

 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.
 
As of December 31, 2011, we have authorized 100,000,000 shares of common stock, no par value, of which 27,843,613 shares were issued and outstanding and 10,000,000 shares of preferred stock, no par value, of which no shares are issued and outstanding.  The following table sets forth certain information regarding beneficial ownership of our common stock as of December 31, 2011, by (i) each person known by us to be the beneficial ownership of more than 5 percent of the outstanding common stock, (ii) each director, (iii) each executive officer, and (iv) all executive officers and directors as a group.  The number of shares beneficially owned is determined under the rules promulgated by the SEC, and the information is not necessarily indicative of beneficial ownership for any other purpose.  Under those rules, beneficial ownership includes any shares as to which the individual has sole or shared voting power or investment power and also any shares which the individual has the right to acquire within 60 days of the date hereof, through the exercise or conversion of any stock option, convertible security, warrant or other right.  Those shares, however, are not deemed outstanding for the purpose of computing the percentage ownership of any other person.  Including those shares in the tables does not, however, constitute an admission that the named stockholder is a direct or indirect beneficial owner of those shares.  Unless otherwise indicated, each person or entity named in the table has sole voting power and investment power (or shares that power with that person's spouse) with respect to all shares of capital stock listed as owned by that person or entity.
 
Name and Address of Beneficial Owner (1)
Position
 
Number of Shares of Common Stock Beneficially Owned (2)
   
Percent of Class Owned (2)
 
               
John Rizzo (3)
Chairman, CEO
    9,443,090       30.79 %
9495 Grand Estates Way
and CFO
               
Boca Raton, FL 33496
                 
                   
Michael Uhl (4)
Director
    375,000       1.33 %
301 Great Gable Drive
                 
Las Vegas, NV 89123
                 
                   
All Officers and Directors as a Group
      9,818,090       31.62 %
                   
Iselsa II, LLC (5)
Stockholder
    4,232,986       14.81 %
7111 Mandarin Drive
                 
Boca Raton, FL 33433
                 
                   
All Officers, Directors and 5% shareholders as a Group
    14,051,076       44.22 %
____________
(1)
Beneficial Ownership is determined in accordance with the rules of the Securities and Exchange Commission pursuant to rule 13d-3(d) of the Exchange Act and generally includes voting or investment power with respect to securities. Each of the beneficial owners listed above has direct ownership of and sole voting power and investment power with respect to the shares of Company common stock and except as indicated the address of each beneficial owner is 1191 E. Newport Center Drive, Suite PH-D, Deerfield Beach, FL 33442.
(2)
Beneficial ownership is calculated based on 27,843,613 shares of Common Stock issued and outstanding as of December 31, 2011. Shares of common stock beneficially owned and the respective percentages of beneficial ownership of common stock assumes the exercise of all options, warrants and other securities convertible into common stock beneficially owned by such person or entity currently exercisable or exercisable within 60 days of December 31, 2011. Shares issuable pursuant to the exercise of stock options and warrants exercisable within 60 days are deemed outstanding and held by the holder of such options or warrants for computing the percentage of outstanding common stock beneficially owned by such person, but are not deemed outstanding for computing the percentage of outstanding common stock beneficially owned by any other person.
(3)
Includes 2,000,000 fully vested stock options, 512,631 shares issuable upon the conversion of notes payable due to Bluewater Advisors, Inc. and 314,137 shares issuable upon the conversion of notes payable due to Idiama, LLC (See the notes to the consolidated financial statements NOTE G - NOTES for more information)
(4)
Including 375,000 shares of common stock underlying stock options.
(5)
Includes 732,986 shares issuable upon the conversion of notes payable due to Iselsa II, LLC (See the notes to the consolidated financial statements NOTE G - NOTES for more information)

Based upon a review of the forms furnished to iTrackr and written representations from its executive officers and directors, the Company believes that during fiscal 2011 all Section 16(a) filing requirements applicable to its executive officers, directors and beneficial owners of more than ten percent of its common stock were complied with.
 
 
52

 
 
CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS
 
Related Party Transactions Policy
 
The Company has adopted a Code of Conduct and Professional Ethics, applicable to its directors, officers and employees, including its Chief Executive Officer, Chief Financial Officer and all of its other executives pursuant to which all directors, officers and employees must promptly disclose to us, any material transaction or relationship that reasonably could be expected to give rise to an actual or apparent conflict of interest with iTrackr Systems, Inc. In approving or rejecting the proposed agreement, the Board of Directors shall consider the relevant facts and circumstances available and deemed relevant, including, but not limited to the risks, costs and benefits to the Company, the terms of the transaction, the availability of other sources for comparable services or products, and, if applicable, the impact on a director’s independence. The Board of Directors shall approve only those agreements that, in light of known circumstances, are in, or are not inconsistent with, the Company’s best interests, as the Board of Directors determines in the good faith exercise of its discretion.
 
During the years ended December 31, 2011 and 2010, the Company received $0 and $41,500, respectfully from Bluewater Advisors, a company owned by John Rizzo, CEO, in exchange for convertible promissory notes.

During the year ended December 31, 2011 (through July 12, 2011), the Company generated $88,700, or 18.0% of our sales from RespondQ, LLC pursuant to the Master “Click2Chat Software as a Service” Managed Services Agreement dated November 1, 2010.  Prior to the merger between RespondQ and iTrackr as described above in Note K, to our financial statements, RespondQ, LLC was 30% owned by Idiama, LLC which is 100% owned by Mrs. Rizzo the spouse of our CEO, John Rizzo.  Mrs. Rizzo has never held positions as an officer, director or otherwise in RespondQ, LLC or iTrackr Systems, Inc. and its subsidiaries.
 
Director and Officer Indemnification
 
The Company has entered into agreements to indemnify its directors and executive officers to the fullest extent permitted under Florida law. In addition, the Company’s certificate of incorporation to be in effect upon the completion of this offering contains provisions limiting the liability of its directors and its bylaws contain provisions requiring the Company to indemnify its officers and directors. See “Description of Capital Stock—Limitation of Liability.” 
 
DESCRIPTION OF CAPITAL STOCK
 
The Company is authorized to issue up to 110,000,000 shares of common stock, no par value. As of December 31, 2011, there are 27,843,613 shares of common stock issued and outstanding that are held by approximately 227 stockholders of record not including holders in “street name” or beneficial holders, whose shares are held of record by banks, brokers, and other financial institutions
 
Common Stock
 
The holders of common stock are entitled to one vote per share on each matter submitted to a vote of stockholders. In the event of liquidation, holders of common stock are entitled to share ratably in the distribution of the remaining assets, if any, after payment of liabilities. Holders of common stock have no cumulative voting rights and holders of a majority of the outstanding shares have the ability to elect all of the directors. Holders of common stock have no preemptive rights or other rights to subscribe for shares and are entitled to such dividends as may be declared by the board of directors out of funds legally available for dividends.
 
 
53

 
 
Warrants
 
At the time of the filing of the Company's Post Effective Amendment No. 2 on August 23, 2011, 2,105,033 warrants were outstanding entitling the holder thereof the right to purchase one share of common stock for each warrant held and of which 2,000,000 were being registered, including the February 5, 2010 and March 1, 2010 grants below:
 
         
Number of
   
Exercise
   
Issuance
 
Number of
   
Warrants
   
Price Per
 
Expiration
Date
 
Warrants
   
Registered
   
Warrant
 
Date
1/19/2010
    36,000       -     $ 0.75  
1/19/15
1/19/2010
    56,000       -     $ 0.75  
1/19/15
2/1/2010
    13,333       -     $ 0.75  
2/1/15
2/5/2010
    1,000,000       1,000,000     $ 0.40  
12/31/15
3/1/2010
    1,000,000       1,000,000     $ 0.10  
10/31/11
                           
Total
    2,105,333       2,000,000            
 
At December 31, 2011, the Company had 705,333 Warrants outstanding as follows:

         
Exercise
   
Issuance
 
Number of
   
Price Per
 
Expiration
Date
 
Warrants
   
Warrant
 
Date
1/19/2010
    36,000     $ 0.75  
1/19/15
1/19/2010
    56,000     $ 0.75  
1/19/15
2/1/2010
    13,333     $ 0.75  
2/1/15
3/1/2010
    600,000     $ 0.10  
10/31/12
                   
Total
    705,333            
 
During the year ended December 31, 2011, the holder of the 3/1/2010 warrant in the table above exercised 400,000 warrants resulting in $40,000 to the company. Additionally, the Company modified the February 5, 2010 warrant to reduce the exercise price in order to induce the holder to exercise. Specifically, for the 1,000,000 warrants, on May 20, 2011, the exercise price was reduced from $0.40 to $0.35. The holder then exercised 500,000 warrants resulting in $175,000 to the Company. Then, on November 8, 2011, in order to induce the same holder to exercise the remaining 500,000 warrants, the Company decreased the exercise price from $0.35 to $0.20. The holder then exercised 500,000 warrants resulting in $100,000 to the Company. As a result of the modifications, the Company determined the difference in the fair value of the warrants using the Black-Scholes Options Pricing Model and recorded $9,800 and $24,050 of stock compensation expense for the first and second modifications, respectively.
 
During the year ended December 31, 2010, the Company:

·  
Issued 2,271,999 warrants to purchase one share of common stock for each warrant issued.
·  
Received $50,000 upon the exercise of a warrant and issued 166,666 shares of restricted common stock.
·  
Received $50,000 upon the sale of a warrant to an accredited investor.
·  
Canceled two warrants totaling 800,000 shares as a result of expiration.

All the warrants issued through December 31, 2011 are classified as equity on our balance sheet as they require physical settlement, contain no performance contingencies, have a fixed exercise price and are exercisable by the holder at any time through the expiration date of the warrant.  Each warrants fair value was calculated on the date of grant using the Black-Scholes Option Pricing Model.

 
54

 
 
Options
 
At the time of the filing of the Company's Post Effective Amendment No. 2 on August 23, 2011, the Company had 5,505,000 Options outstanding entitling the holder thereof the right to purchase one share of common stock for each option held and of which 2,207,500 were being registered as follows:

Number
   
Number
   
Number
   
Weighted
 
Outstanding
   
Exerciseable
   
of Options
   
Average
 
At March 31,
   
At March 31,
   
Being
   
Exercise
 
2011
   
2011
   
Registered
   
Price
 
                     
  1,000,000       1,000,000       -     $ 0.40  
  1,250,000       1,250,000       50,000       0.25  
  2,375,000       2,375,000       2,000,000       0.10  
  880,000       880,000       157,500       0.05  
                             
  5,505,000       5,505,000       2,207,500     $ 0.18  
 
During the year ended December 31, 2011, the Company issued 800,000 shares of common stock pursuant to option exercises resulting in $80,000 to the Company, and canceled 825,000 options that expired due to termination of services by the related parties and their failure to exercise their respective options. As a result, as of December 31, 2011, the following table depicts the current number of options outstanding and being registered pursuant to this prospectus:
 
 
55

 
 
Number
         
Number
   
Number
   
Weighted
 
Outstanding
         
Exerciseable
   
of Options
   
Average
 
At March 31,
   
Exercised
   
At December 31,
   
Being
   
Exercise
 
2011
   
or Canceled
   
2011
   
Registered
   
Price
 
                           
  1,000,000       -       1,000,000       -     $ 0.40  
  1,250,000       -       1,250,000       50,000       0.25  
  2,375,000       (987,500 )     1,387,500       1,200,000       0.10  
  880,000       (637,500 )     242,500       75,000       0.05  
                                     
  5,505,000       (1,625,000 )     3,880,000       1,325,000     $ 0.10  
 
Preferred Stock
 
The Company is authorized to issue up to 10,000,000 shares of preferred stock, no par value. As of the date of this report, there are no preferred shares issued and outstanding. Our board of directors has the authority, without action by our stockholders, to issue all or any portion of the authorized but unissued preferred stock in one or more classes, and to determine the voting rights, designations, preferences, limitations, restrictions and relative rights of any class or series.
 
Stock Transfer Agent
 
The Transfer Agent and Registrar for the shares of the Company’s common stock is Manhattan Transfer Registrar, 57 Eastwood Road, Miller Place NY 11764.
 
 
56

 
 
SHARES ELIGIBLE FOR FUTURE SALE
 
The sale of a substantial amount of iTrackr’s common stock in the public market after this offering could adversely affect the prevailing market price of its common stock. As of December 31, 2011, the Company had 27,843,613 shares of the common stock outstanding, 15,000,000 shares of common stock available for future issuance under its 2007 Long-Term Stock Incentive Plan and warrants/options to purchase 4,585,333 shares outstanding. The 19,629,893 shares of common stock, and shares of common stock underlying the warrants and options registered pursuant to this Registration Statement will be freely tradable once this Registration Statement is declared effective by the Securities and Exchange Commission without restriction or further registration under the Securities Act, unless the shares are purchased by “affiliates” as that term is defined in Rule 144 under the Securities Act. Any shares purchased by an affiliate may not be resold except pursuant to an effective registration statement or an applicable exemption from registration, including an exemption under Rule 144 of the Securities Act. These restricted securities may be sold in the public market only if they are registered or if they qualify for an exemption from registration under Rule 144 or Rule 701 under the Securities Act. These rules are summarized below.
 
Rule 144
 
In general, under Rule 144 as currently in effect, a person who has beneficially owned shares of the Company’s common stock for at least six months from the later of the date those shares of common stock were acquired from the Company or from an affiliate of ours would be entitled to sell within any three-month period a number of shares that does not exceed the greater of:
 
·
One percent of the number of shares of common stock then outstanding; or
 
·
Sales of shares of common stock under Rule 144 may also be subject to manner of sale provisions and notice requirements and will be subject to the availability of current public information about us.
 
Under Rule 701 of the Securities Act, each of the Company’s employees, consultants or advisors who purchased shares from us in connection with a compensatory stock plan or other written agreement is eligible to resell those shares in reliance on Rule 144, but without compliance with some of the restrictions, including the holding period, contained in Rule 144.
 
No precise prediction can be made as to the effect, if any, that market sales of shares or the availability of shares for sale will have on the market price of the Company’s common stock prevailing from time to time. The Company is unable to estimate the number of its shares that may be sold in the public market pursuant to Rule 144 or Rule 701 because this will depend on the market price of its common stock, the personal circumstances of the sellers and other factors. Nevertheless, sales of significant amounts of the Company’s common stock in the public market could adversely affect the market price of its common stock.
 
PLAN OF DISTRIBUTION
 
The Selling Stockholders, which as used herein includes donees, pledgees, transferees or other successors-in-interest selling shares of common stock or interests in shares of common stock received after the date of this prospectus from a Selling Stockholder as a gift, pledge, partnership distribution or other transfer, may, from time to time, sell, transfer or otherwise dispose of any or all of their shares of common stock in transactions at $0.25 per share until such time as a market develops, and thereafter at prevailing market prices or privately negotiated prices. ,
 
 
57

 
 
The Selling Stockholders may use any one or more of the following methods when disposing of shares or interests therein:
 
 
-
ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;
 
-
block trades in which the broker-dealer will attempt to sell the shares as agent, but may position and resell a portion of the block as principal to facilitate the transaction;
 
-
purchases by a broker-dealer as principal and sale by the broker-dealer for its account;
 
-
an exchange distribution in accordance with the rules of the applicable exchange;
 
-
privately negotiated transactions;
 
-
short sales effected after the date the registration statement of which this Prospectus is a part is declared effective by the SEC;
 
-
through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;
 
-
broker-dealers may agree with the Selling Stockholders to sell a specified number of such shares at a stipulated price per share; and
 
-
a combination of any such methods of sale.
 
The Selling Stockholders may, from time to time, pledge or grant a security interest in some or all of the shares of common stock owned by them and, if they default in the performance of their secured obligations, the pledgees or secured parties may offer and sell the shares of common stock, from time to time, under this prospectus, or under an amendment to this prospectus under Rule 424(b)(3) or other applicable provision of the Securities Act amending the list of Selling Stockholders to include the pledgee, transferee or other successors in interest as Selling Stockholders under this prospectus.  The Selling Stockholders also may transfer the shares of common stock in other circumstances, in which case the transferees, pledgees or other successors in interest will be the selling beneficial owners for purposes of this prospectus.
 
In connection with the sale of our common stock or interests therein, the Selling Stockholders may enter into hedging transactions with broker-dealers or other financial institutions, which may in turn engage in short sales of the common stock in the course of hedging the positions they assume.  The Selling Stockholders may also sell shares of our common stock short and deliver these securities to close out their short positions, or loan or pledge the common stock to broker-dealers that in turn may sell these securities.  The Selling Stockholders may also enter into option or other transactions with broker-dealers or other financial institutions or the creation of one or more derivative securities which require the delivery to such broker-dealer or other financial institution of shares offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this prospectus (as supplemented or amended to reflect such transaction).
 
The aggregate proceeds to the Selling Stockholders from the sale of the common stock offered by them will be the purchase price of the common stock less discounts or commissions, if any.  Each of the Selling Stockholders reserves the right to accept and, together with their agents from time to time, to reject, in whole or in part, any proposed purchase of common stock to be made directly or through agents.  We will not receive any of the proceeds from this offering.
 
The Selling Stockholders also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144 under the Securities Act of 1933, provided that they meet the criteria and conform to the requirements of that rule.
 
 
58

 
 
The Selling Stockholders and any underwriters, broker-dealers or agents that participate in the sale of the common stock or interests therein may be "underwriters" within the meaning of Section 2(11) of the Securities Act.  Any discounts, commissions, concessions or profit they earn on any sale of the shares may be underwriting discounts and commissions under the Securities Act.  Selling Stockholders who are "underwriters" within the meaning of Section 2(11) of the Securities Act will be subject to the prospectus delivery requirements of the Securities Act.
 
To the extent required, the shares of our common stock to be sold, the names of the Selling Stockholders, the respective purchase prices and public offering prices, the names of any agents, dealer or underwriter, any applicable commissions or discounts with respect to a particular offer will be set forth in an accompanying prospectus supplement or, if appropriate, a post-effective amendment to the registration statement that includes this prospectus.
 
In order to comply with the securities laws of some states, if applicable, the common stock may be sold in these jurisdictions only through registered or licensed brokers or dealers.  In addition, in some states the common stock may not be sold unless it has been registered or qualified for sale or an exemption from registration or qualification requirements is available and is complied with.
 
We have advised the Selling Stockholders that the anti-manipulation rules of Regulation M under the Exchange Act may apply to sales of shares in the market and to the activities of the Selling Stockholders and their affiliates.  In addition, to the extent applicable we will make copies of this prospectus (as it may be supplemented or amended from time to time) available to the Selling Stockholders for the purpose of satisfying the prospectus delivery requirements of the Securities Act.  The Selling Stockholders may indemnify any broker-dealer that participates in transactions involving the sale of the shares against certain liabilities, including liabilities arising under the Securities Act.
 
We have agreed to indemnify the Selling Stockholders against liabilities, including liabilities under the Securities Act and state securities laws, relating to the registration of the shares offered by this prospectus.
 
We have agreed with the Selling Stockholders to keep the registration statement of which this prospectus constitutes a part effective until the earlier of (1) such time as all of the shares covered by this prospectus have been disposed of pursuant to and in accordance with the registration statement or (2) the date on which the shares may be sold without restriction pursuant to Rule 144 of the Securities Act.
 
LEGAL MATTERS
 
The validity of the common stock offered in this prospectus will be passed upon for the Company by Roetzel & Andress, LPA, 350 East Las Olas Boulevard, Suite 1150, Fort Lauderdale, FL 33301,. Roetzel & Andress does not own any shares of common stock of the Company.
 
 
59

 
 
EXPERTS
 
The consolidated financial statements of iTrackr and its subsidiary as of the twelve months ended December 31, 2011 and December 31, 2010 and the related consolidated statements of operations, changes in stockholders’ deficit and cash flows for each of the years then ended included herein, have been audited by Bedinger and Company, an independent registered public accounting firm, as stated in their report dated  March 12, 2012, which is included herein, and such consolidated financial statements have been so included in reliance upon the report of such firm given upon their authority as experts in accounting and auditing.
 
WHERE YOU CAN FIND MORE INFORMATION
 
iTrackr Systems, Inc. is a public company and files annual, quarterly and special reports, proxy statements and other information with the Securities and Exchange Commission. You may read and copy any document the Company files at the SEC’s Public Reference Room at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. You can request copies of these documents by writing to the SEC and paying a fee for the copying cost. Please call the SEC at 1-800-SEC-0330 for more information about the operation of the public reference room. Our SEC filings are also available to the public at the SEC’s web site at “http://www.sec.gov.”  
 
 This prospectus is only part of a Registration Statement on Form S-1/A that the Company has filed with the SEC under the Securities Act of 1933 and therefore omits certain information contained in the Registration Statement. The Company has also filed exhibits and schedules with the Registration Statement that are excluded from this prospectus, and you should refer to the applicable exhibit or schedule for a complete description of any statement referring to any contract or other document. You may:
 
·  
Inspect a copy of the Registration Statement, including the exhibits and schedules, without charge at the public reference room,
 
·  
Obtain a copy from the SEC upon payment of the fees prescribed by the SEC, or
 
·  
Obtain a copy from the SEC web site.
 
 
60

 
 
 
 
 
iTrackr Systems, Inc.
 
 
Consolidated Financial Statements and Footnotes
For the Years Ended December 31, 2011 and 2010
 
 
 
 
61

 
 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
    Page  
       
Report of Independent Registered Public Accountant     69  
         
Consolidated Balance Sheets as of December 31, 2011 and December 31, 2010     70  
         
Consolidated Statements of Operations for the Years Ended December 31, 2011 and 2010     71  
         
Consolidated Statement of Stockholders Equity for the Years Ended December 31, 2011 and 2010     72  
         
Consolidated Statements of Cash Flows for the Years Ended December 31, 2011 and 2010     73  
         
Notes to Financial Statements     74  
 
 
62

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 
Board of Directors
iTrackr Systems, Inc.

We have audited the accompanying consolidated balance sheets of iTrackr Systems, Inc. (the “Company”), as of December 31, 2011 and 2010 and the related consolidated statements of operations, stockholders’ equity, and cash flows for the years ended December 31, 2011 and 2010.  These financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these financial statements based on our audits
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, based on our audits, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of iTrackr Systems, Inc. as of December 31, 2011 and 2010 and the related consolidated statements of operations, stockholders’ equity, and cash flows for the years ended December 31, 2011 and 2010, in conformity with accounting principles generally accepted in the United States of America.

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. However, the Company has suffered recurring losses from operations that raises substantial doubt about its ability to continue as a going concern. Management plans in regards to these matters are described in Note A. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
 
/s/ Bedinger & Company
Certified Public Accountants
Concord, California
March 12, 2012

 
63

 
 
iTrackr Systems, Inc.
Consolidated Balance Sheets
 
   
December 31,
 
   
2011
   
2010
 
Assets
Current Assets
           
Cash
  $ 130,139     $ 9,051  
Accounts receivable (Note C)
    125,376       24,335  
Other current assets
    2,121       -  
Total Current Assets
    257,636       33,386  
                 
Fixed assets (Note D)
    238,399       206,211  
Accumulated depreciation
    (179,104 )     (142,339 )
Net fixed assets
    59,295       63,872  
                 
Deposits
    3,500       -  
Intangible assets (Note E & L)
    1,424,000       -  
Intangible asset amortization
    (239,165 )     -  
Goodwill (Note E & L)
    1,143,242       -  
Total Assets
  $ 2,648,508     $ 97,258  
                 
Liabilities and Stockholders' Equity (Deficit)
 
Current Liabilities
               
Accounts payable & accrued expenses (Note F)
  $ 346,304     $ 108,051  
Accrued Compensation (Note F)
    889,500       639,500  
Accrued Interest payable (Note G)
    36,946       15,949  
Convertible promissory notes (Note G)
    70,000       56,000  
Promissory notes - related party (Note G)
    222,812       192,812  
Total Current Liabilities
    1,565,562       1,012,312  
                 
Total Liabilities
    1,565,562       1,012,312  
                 
Stockholders' Equity (Deficit) (Note H)
               
Common stock, no par value 100,000,000 shares authorized; issued and outstanding 27,843,613 and 20,319,997 at December 31, 2011 and 2010, respectively.
    6,055,642       3,142,538  
Common stock payable
    -       37,500  
Accumulated deficit
    (4,972,696 )     (4,095,092 )
Total Stockholders' Equity (Deficit)
    1,082,946       (915,054 )
Total Liabilities and Stockholders' Equity (Deficit)
  $ 2,648,508     $ 97,258  
 
The accompanying notes are an integral part of these financial statements
 
 
64

 
 
iTrackr Systems, Inc.
Consolidated Statements of Operations
For the Years Ended December 31, 2011 and 2010
 
   
Years Ended
 
   
December 31,
 
   
2011
   
2010
 
             
Revenue
  $ 462,842     $ 85,576  
Cost of sales
    212,202       -  
Gross profit
    250,640       85,576  
                 
Operating expenses
               
Selling, General and administrative
    551,118       892,015  
Operations
    71,557       92,836  
Product development
    203,738       80,740  
Depreciation and amortization
    275,930       35,482  
Total operating expenses
    1,102,343       1,101,073  
                 
Loss from operations
    (851,703 )     (1,015,497 )
                 
Other Income and (Expense)
               
Interest expense
    (25,901 )     (16,313 )
Other income
    -       29,172  
Total other income and expense
    (25,901 )     12,859  
Earnings before taxes
    (877,604 )     (1,002,638 )
Provision for income taxes
    -       -  
Net loss
  $ (877,604 )   $ (1,002,638 )
                 
Net (loss) per common share basic
  $ (0.038 )   $ (0.050 )
Weighted average common shares outstanding basic
    23,351,643       20,036,477  
                 
The average shares listed below were not included in the computation of diluted losses
 
per share because to do so would have been antidilutive for the periods presented:
 
                 
Warrants
    705,333       2,636,362  
Stock options
    3,630,000       5,505,000  
Convertible promissory notes
    1,928,804       -  
 
The accompanying notes are an integral part of these financial statements
 
 
65

 
 
iTrackr Systems, Inc.
Consolidated Statement of Stockholders' Deficit
For the Years Ended December 31, 2011 and 2010
 
   
Common Stock
         
Total
 
   
Number of
               
Accumulated
   
Stockholders'
 
   
Shares
   
Amount
   
Payable
   
(Deficit)
   
Equity (Deficit)
 
BALANCES December 31, 2009
    13,990,413     $ 980,148     $ 1,519,479     $ (3,092,454 )   $ (592,827 )
                                         
Stock issued for conversion of debt
    3,842,589       1,486,946       (1,444,479 )             42,467  
Stock issued for legal settlement
    360,000       108,000                       108,000  
Stock issued for cash
    333,332       100,000                       100,000  
Stock issued for services
    389,025       142,500       (37,500 )             105,000  
Stock issued for accounts payable
    101,000       32,000                       32,000  
Fair market value of warrants issued
            320,459                       320,459  
Shares issued in merger
    1,303,638       (27,515 )                     (27,515 )
Net loss
                            (1,002,638 )     (1,002,638 )
BALANCES December 31, 2010
    20,319,997     $ 3,142,538     $ 37,500     $ (4,095,092 )   $ (915,054 )
                                         
Stock issued in merger
    5,000,000       2,380,000                       2,380,000  
Stock issued for warrant exercise
    900,000       215,000                       215,000  
Stock issued upon option exercises
    1,300,000       180,000                       180,000  
Common stock issued in exchange for services
    100,000       43,350                       43,350  
Common stock issued upon the conversion of debt
    243,616       60,904                       60,904  
Common stock retired
    (20,000 )                             -  
Fair market value of warrants modified
            33,850                       33,850  
Stock to be issued for services reversed
                    (37,500 )             (37,500 )
Net loss
                            (877,604 )     (877,604 )
BALANCES December 31, 2011
    27,843,613     $ 6,055,642     $ -     $ (4,972,696 )   $ 1,082,946  
 
The accompanying notes are an integral part of these financial statements
 
 
66

 
 
iTrackr Systems, Inc.
Consolidated Statements of Cash Flows
For the Years Ended December 30, 2011 and 2010
 
   
Year ended
 
   
December 31,
 
   
2011
   
2010
 
CASH FLOWS FROM OPERATING ACTIVITIES:
           
Net loss
  $ (877,604 )   $ (1,002,638 )
Adjustments to reconcile net loss
               
 to net cash provided (used) by operating activities:                
Depreciation and amortization
    275,930       35,482  
Compensation expense on fair value of warrants issued
    33,850       270,459  
Stock compensation expense
    5,850       213,000  
Common stock issued for accrued interest
    4,904       466  
Common stock issued for accounts payable
    -       32,000  
Changes in operating accounts:
               
Accounts receivable
    12,339       (18,549 )
Other current assets
    -       1,562  
Accounts payable and accrued expenses
    (6,939 )     209,450  
Accrued compensation
    250,000       -  
Accrued interest
    20,997       -  
CASH USED BY OPERATING ACTIVITIES
    (280,673 )     (258,768 )
                 
CASH FLOWS FROM INVESTING ACTIVITIES:
               
Change in working capital due to merger
    (16,747 )     -  
Cash acquired in merger
    40,272       95  
Acquisition of furniture and equipment
    (16,764 )     -  
CASH PROVIDED BY INVESTING ACTIVITIES
    6,761       95  
                 
CASH FLOWS FROM FINANCING ACTIVITIES:
               
Proceeds from the issuance of stock warrants
    -       50,000  
Issuance of common stock for cash
    395,000       100,000  
Repayment of promissory notes
    -       (25,000 )
Proceeds from promissory notes
    -       98,000  
Proceeds from related party notes
    -       41,500  
CASH PROVIDED BY FINANCING ACTIVITIES
    395,000       264,500  
                 
NET INCREASE (DECREASE) IN CASH
    121,088       5,827  
CASH, beginning of period
    9,051       3,223  
CASH, end of period
  $ 130,139     $ 9,051  
                 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
         
CASH PAID DURING THE YEAR FOR:
               
Taxes paid
  $ -     $ -  
Interest paid
  $ -     $ -  
                 
 NON-CASH OPERATING ACTIVITIES:
               
      Value of Common Stock issued in exchange for services
  $ 5,850     $ 213,000  
      Value of Common Stock issued for accrued interest
  $ 4,904     $ 466  
      Value of Common Stock issued for debt principle
  $ 56,000     $ 42,000  
      Value of Common Stock issued for accounts payable
  $ -     $ 32,000  
      Value of warrants issued
  $ -     $ 270,459  
 
The accompanying notes are an integral part of these financial statements
 
 
67

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
Note A-Organization and Going Concern

Organization
 
We were incorporated in the State of Wyoming on May 10, 2006 to develop, market and commercialize a product and inventory search application through a social networking site designed to leverage the best of Internet and mobile technologies.

On November 27, 2007 we adopted Articles of Merger to merger iTrackr, the Wyoming corporation with and into iTrackr, Inc., a Florida corporation.

On January 12, 2010, the Company closed a share exchange transaction pursuant to which it (i) became the 100% parent of iTrackr, Inc., a Florida corporation (“iTrackr”), (ii) assumed the operations of iTrackr, and (iii) changed its name from Must Haves, Inc. to iTrackr Systems, Inc.  iTrackr, Inc. was deemed to be the acquirer in the reverse merger.  Consequently, the assets and liabilities and the historical operations of iTrackr, Inc. prior to the Merger are reflected in the financial statements and have been recorded at the historical cost basis of iTrackr, Inc.

On July 12, 2011, iTrackr Systems, Inc. acquired 100% of the issued and outstanding membership interests (the “Units”) of RespondQ, LLC, a Florida limited liability company.  The purchase price for the Units was an aggregate of five million (5,000,000) shares of restricted common stock of the Company and promissory notes in the aggregate principal amount of $100,000.  The purchase consideration for the RespondQ Units was approximately $2,480,000 million, which consisted of the notes and the fair value of 5 million issued shares of iTrackr Systems, Inc. common stock.

For the year ended December 31, 2011 and 2010, the Company had a net loss of $877,604 and $1,002,638, respectively.  As a result, our auditor has issued an uncertainty paragraph about our ability to continue as a going concern in their 2011 and 2010 audit report stating the Company has suffered recurring losses and has yet to generate an internal cash flow that raises substantial doubt about our ability to continue as a going concern.

Going Concern
 
The accompanying financial statements have been prepared in conformity with generally accepted accounting principles in the United States of America, which contemplate continuation of the Company as a going concern.  In the course of funding development and sales and marketing activities, the Company has sustained operating losses since inception and has an accumulated deficit of $4,972,696 and $4,095,092 at December 31, 2011 and 2010, respectively.  In addition, the Company has negative working capital of $1,307,926 and $978,926 at December 31, 2011 and 2010, respectively.

The Company has and will continue to use significant capital to commercialize its products.  These factors raise substantial doubt about the ability of the Company to continue as a going concern.  In this regard, management is proposing to raise any necessary additional funds not provided by operations through loans or through additional sales of their common stock.  There is no assurance that the Company will be successful in raising this additional capital or in achieving profitable operations.  The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classification of liabilities that might result from this uncertainty.

Note B - Summary Of Significant Accounting Policies

Basis of Presentation and Consolidation
 
The accompanying consolidated financial statements are presented in accordance with U.S. GAAP. The consolidated financial statements include the operations of iTrackr Systems, Inc. and its wholly-owned subsidiary iTrackr, Inc. All significant intercompany balances and transactions have been eliminated in consolidation.

 
68

 

iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
Note B - Summary Of Significant Accounting Policies (Continued)

Accounting estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.

Cash and cash equivalents
 
For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents.  Cash and cash equivalents may at times exceed federally insured limits.  To minimize this risk, the Company places its cash and cash equivalents with high credit quality institutions.

Accounts Receivable
 
Accounts receivable are reported at the customers' outstanding balances.  The Company does not have a history of significant bad debt and has not recorded any allowance for doubtful accounts.  Interest is not accrued on overdue accounts receivable.  The Company evaluates receivables on a regular basis for potential reserve.

Fixed assets
 
Fixed assets are stated at cost.  Major renewals and improvements are charged to the asset accounts while replacements, maintenance and repairs, which do not improve or extend the lives of the respective assets, are expensed.  At the time fixed assets are retired or otherwise disposed of, the asset and related accumulated depreciation accounts are relieved of the applicable amounts.  Gains or losses from retirements or sales are credited or charged to income.

Depreciation of fixed assets is provided on the straight-line method over the estimated useful lives of the assets.    The estimated useful lives used are 3 years for computer equipment, office equipment and software.  Accelerated methods of depreciation of fixed assets are used for income tax purposes.
 
Goodwill
 
Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired. During 2011, the Company acquired all of the outstanding interests of privately held RespondQ, LLC. As a result of this acquisition, the Company recorded $1,143,242 of goodwill.
 
The Company annually evaluates goodwill for impairment at December 1, and throughout the reporting period whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. Because the Company has one reporting segment, it utilizes the entity-wide approach for assessing goodwill for impairment and compares the Company’s market value to its net book value to determine if impairment exists. No impairment of goodwill resulted from this evaluation of goodwill in any of the fiscal years presented.
 
Intangible Assets
 
The Company reviews identified intangible assets for impairment whenever events or changes in circumstances indicate that the carrying value of the assets may not be recoverable. The Company evaluates recoverability of these assets by comparing the carrying value of the assets to the undiscounted cash flows estimated to be generated by those assets over their remaining economic life. If the undiscounted cash flows are not sufficient to recover the carrying value of the assets, the assets are considered impaired. The impairment loss is measured by comparing the fair value of the assets to their carrying values. Fair value is determined by either a quoted market price or a value determined by a discounted cash flow technique, whichever is more appropriate under the circumstances involved. No impairment of intangible assets resulted from this evaluation in any of the years presented.
 
Intangible assets with determinable lives are amortized over their estimated useful lives, based upon the pattern in which the expected benefits will be realized, or on a straight-line basis.

 
69

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
Note B - Summary Of Significant Accounting Policies (Continued)

Fair Value Measurement
 
As defined in ASC 820-10, Fair Value Measurements and Disclosures (“ASC 820-10”), fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. In order to increase consistency and comparability in fair value measurements, ASC 820-10 establishes a fair value hierarchy that prioritizes observable and unobservable inputs used to measure fair value into three broad levels, which are described below:

Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs. The Company has no assets or liabilities valued with Level 1 inputs.

Level 2: Other inputs that are observable directly or indirectly, such as quoted prices for similar assets and liabilities or market corroborated inputs. The Company has no assets or liabilities valued with Level 2 inputs.

Level 3: Unobservable inputs are used when little or no market data is available, which requires the Company to develop its own assumptions about how market participants would value the assets or liabilities. The fair value hierarchy gives the lowest priority to Level 3 inputs. The Company has no assets or liabilities valued with Level 3 inputs.

Fair Value of Financial Instruments
 
The carrying value of cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities and notes payable approximate their fair value because of the short-term nature of these instruments and their liquidity. Management is of the opinion that the Company is not exposed to significant interest or credit risks arising from these financial instruments.

Revenue recognition
 
Revenue is derived from the following sources: (1) Commissions. Commissions are earned upon the sale of goods and services performed by our third party chat agents on behalf of our customers, and (2) SaaS. Click 2 Chat software hosted services also known as software-as-a-service where the Company and customer enter into a contract, typically for one year, for an agreed upon monthly fee which varies by type of service, the level of client usage and website traffic in exchange for the right to use our chat software and hosting services.

Because the Company earns commissions and provides its application as a service, the Company follows the provisions of ASC 605-10-S99, Revenue Recognition and 605-25, Revenue Recognition with Multiple-Element Arrangements. Additionally, for the Company’s commission based clients, the Company provides chat agents through an arrangement with a qualified partner. The chat agents primary goal is to initiate communications with website visitors through chat sessions on our customers websites and facilitate the close of a sale. At the end of each month the number of successful sales is billed to the customer based on a predefined commission rate. For these arrangements, the Company recognizes gross revenue in accordance with ASC-45, Principal Agent Considerations, due to the fact that the Company is the primary obligor, has latitude in establishing price, has discretion in supplier selection, is involved with the determination of product or service specifications and has credit risk.

The Company sells certain of its services directly via Internet download. These services are marketed as RespondQ Pro and RespondQ Platinum, and are paid for almost exclusively by credit card. Credit card payments accelerate cash flow and reduce the Company’s collection risk, subject to the merchant bank’s right to hold back cash pending settlement of the transactions. Sales of RespondQ Pro and RespondQ Platinum may occur with or without the assistance of an online sales representative, rather than through face-to-face or telephone contact that is typically required for traditional direct sales. The Company recognizes monthly service revenue based upon the fee charged for the RespondQ services. The Company’s service agreements typically have twelve month terms and, in some cases, are terminable or may terminate upon 30 to 90 days’ notice without penalty.

 
70

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
Note B - Summary Of Significant Accounting Policies (Continued)

Revenue recognition (Continued)
 
Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability of the resulting receivable is probable. The Company makes significant judgments when evaluating if fees are fixed or determinable and in assessing the customer’s ability to pay for the products or services provided. This judgment is based on a combination of factors, including the contractual terms of the arrangement, financial review, payment history with the customer, and other forms of payment assurance. Upon the completion of these steps and provided all other revenue recognition criteria are met, The Company recognizes revenue consistent with its revenue recognition policies.

Sales and marketing costs
 
Sales and marketing expenses include advertising expenses, seminar expenses, commissions and personnel expenses for sales and marketing.  Marketing and advertising costs to promote the Company's products and services are expensed in the period incurred.  For the year ended December 31, 2011 and 2010, the Company incurred $1,353 and $0, respectively, in marketing and advertising expense.
 
Research and Development
 
Expenses related to present and future products are expensed as incurred.

Income Taxes
 
The Company accounts for income taxes under the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements.  Under this method, deferred tax assets and liabilities are determined based on differences between financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse.  The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date.

The Company records net deferred tax assets to the extent the Company believes these assets will more likely than not be realized.  In making such determination, the Company considers all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected future taxable income, tax planning strategies and recent financial operations.  A valuation allowance is established against deferred tax assets that do not meet the criteria for recognition.  In the event the Company were to determine that it would be able to realize deferred income tax assets in the future in excess of their net recorded amount, we would make an adjustment to the valuation allowance which would reduce the provision for income taxes.

The Company follows the accounting guidance which provides that a tax benefit from an uncertain tax position may be recognized when it is more likely than not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, based on the technical merits.  Income tax provisions must meet a more-likely-than-not recognition threshold at the effective date to be recognized initially and in subsequent periods.  Also included is guidance on measurement, derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition.

Net Income (Loss) per share
 
Pursuant to ASC 260-10-45-10, the computation of basic earnings per share (“EPS”) is based on the weighted average number of shares that were outstanding during the period, including shares of common stock that are issuable at the end of the reporting period. The computation of diluted EPS is based on the number of basic weighted-average shares outstanding plus the number of common shares that would be issued assuming the exercise of all potentially dilutive common shares outstanding using the treasury stock method. However, pursuant to ASC 260-10-45-17, the computation of diluted net income per share shall not assume conversion, exercise or contingent issuance of securities that would have an antidilutive effect on earnings per share. Therefore, when calculating EPS if the Company experienced a loss, there is no inclusion of dilutive securities as their inclusion in the EPS calculation is antidilutive. Furthermore, pursuant to ASC 260-10-45-25, options and warrants will have a dilutive effect under the treasury stock method only when the average market price of the common stock during the period exceeds the exercise price of the options or warrants (they are in the money).
 
 
71

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
Note B - Summary Of Significant Accounting Policies (Continued)

Stock-Based Compensation
 
The Company accounts for all compensation related to stock, options or warrants using a fair value based method whereby compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the vesting period.  We use the Black-Scholes pricing model to calculate the fair value of options and warrants issued to both employees and non-employees.  In calculating this fair value, there are certain assumptions that we use consisting of the expected life of the option, risk-free interest rate, dividend yield, volatility and forfeiture rate.  The use of a different estimate for any one of these components could have a material impact on the amount of calculated compensation expense.

We periodically issue common stock as compensation.  Pursuant to ASC 505-50-30-6 issuances are valued using the market price of the stock or value of the services rendered on the date of the related agreement, whichever is more readily determinable.  To date, common stock granted and issued for services has been issued free of obligation to the recipient and for no consideration.  The shares are valued at the price non-employees are willing to accept as payment in lieu of cash, which, historically, has been the price per share of recent sales of unregistered securities or value of debt converted to common stock.

Recently Issued Accounting Pronouncements
 
We review new accounting standards as issued. Although some of these accounting standards issued or effective after the end of our previous fiscal year may be applicable to us, we have not identified any standards that we believe merit further discussion. We believe that none of the new standards will have a significant impact on our consolidated financial statements. To view all FASB Accounting Standards Updates, please visit http://www.fasb.org/jsp/FASB/Page/SectionPage&cid=1176156316498.

Concentrations of credit risk
 
The Company performs ongoing credit evaluations of its customers. At December 31, 2011, two customers accounted for 95% (71% and 24%) of accounts receivable.  At December 31, 2010, two customers accounted for 100% (70% and 30%) of accounts receivable.
 
The Company has agreements with various customers. During 2011, four customers accounted for 98.6% (42.7%, 31.2%, 19.1% and 5.6%) of our sales of which RespondQ, LLC accounted for approximately $88,700 or 18.0% of our 2011 sales prior to the Company's purchase of RespondQ, LLC in July of 2011. During the year ended December 31, 2010, two customers accounted for 100% (53% and 47%) of revenue, of which RespondQ, LLC accounted for 47%.

NOTE C – ACCOUNTS RECEIVABLE

The accounts receivable balance of $125,376 and $24,335 as of December 31, 2011 and 2010, respectively, is reported at the gross amount without an allowance.  The Company has not experienced any significant bad debts to date. Bad debts are written off once collectability is judged to be unlikely. We periodically review accounts receivable for collectability and will create an allowance for bad debts if our analysis so warrants.

NOTE D – FIXED ASSETS

Fixed assets consisted of the following:
 
   
December 31,
 
   
2010
   
2009
 
Computers and office equipment
  $ 107,445     $ 78,974  
Software
    129,235       127,237  
Leasehold improvements
    1,719       -  
   Total fixed assets
    238,399       206,211  
Accumulated depreciation
    (179,104 )     (142,339 )
Fixed assets, net
  $ 59,295     $ 63,872  

 
72

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE D – FIXED ASSETS (Continued)

During the years ended December 31, 2011 and 2010, the Company recognized $36,765 and $35,482, respectively, in depreciation expense.

NOTE E - GOODWILL AND INTANGIBLE ASSETS

As a result of the purchase of RespondQ, LLC on July 12, 2011 (See NOTE - L MERGER), the Company recognized $1,424,000 of intangible assets and $1,143,242 of goodwill which represents the excess of the purchase price over the fair value of net tangible and intangible assets acquired.

Total intangible assets, which are being amortized, and goodwill consists of the following:
 
   
December 31, 2011
 
   
Gross Carrying
   
Accumulated
         
Net Book
 
   
Amount
   
Amortization
   
Impairment
   
Value
 
Customer relationships
  $ 324,000     $ (135,000 )   $ -     $ 189,000  
Purchased technology
    750,000       (104,165 )     -       645,835  
Marketing related
    350,000       -       -       350,000  
Goodwill
    1,143,242       -       -       1,143,242  
   Total
  $ 2,567,242     $ (239,165 )   $ -     $ 2,328,077  
 
The customer relationship intangible asset is being amortized on a straight-line basis over 12 months or the estimated useful life of that portion of the allocated purchase price of RespondQ, LLC whereas the purchased technology is being amortized over three years on a straight-line basis based on the estimated useful life of the technology purchased. The marketing related intangible asset relates to the trade name and internet domain name of RespondQ and, like goodwill, is not being amortized, but tested annually for impairment. No impairment of goodwill or intangible assets has been recorded during 2011. Amortization expense related to intangible assets was $239,165 for the year ended December 31, 2011. Amortization expense is expected to be approximately $439,000 in the year ended December 31, 2012.

NOTE F – ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses at December 31, 2011 consisted of $9,180 of health insurance premium reimbursement due to John Rizzo, CEO, for which six payments totaling $50,820 were made during 2011 with no other payments made since January 2007, $37,471 of professional services and $299,653 of trade payables.

Accounts payable and accrued expenses at December 31, 2010 consisted of $48,000 of health insurance premium reimbursement due to John Rizzo, CEO, $48,397 of professional services and $11,654 of trade payables.
 
Accrued compensation of $889,500 and $639,500 as of December 31, 2011 and 2010, respectively, represents amounts accrued and unpaid as of the related balance sheet date and due to our CEO, John Rizzo.  Pursuant to Mr. Rizzo’s employment agreement(s) effective each year starting in January 2007, the Company has been and is obligated to pay Mr. Rizzo and annual salary of $250,000.  Mr. Rizzo, received 5,000,000 shares in lieu of salary for the fiscal year ended December 31, 2007 and $90,000 in cash payments during 2009.  Mr. Rizzo has received no other salary based cash payments.

 
73

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE G – NOTES
 
Promissory Notes – 3rd Party
 
December 31,
 
   
2011
   
2010
 
Note payable issued in connection with the purchase of RespondQ, LLC to Iselsa II, LLC, bears interest at 10% per year, is convertible into shares of common stock upon default at a conversion price of $0.10 per share, matured October 12, 2011 and is currently in default.
    70,000       -  
 
During the year ended December 31, 2011, the Company: 1) issued a $70,000 convertible promissory note to Iselsa II, LLC (See table above); and 2) converted 100% of the debt held by three different parties, or $56,000 of principle and $4,904 of accrued interest into 243,616 shares of common stock.

During the year ended December 31, 2010, the Company 1) received $17,000 in exchange for two convertible notes that were also converted along with the $25,102 of notes outstanding on December 31, 2009, 2) received a short term loan totaling $25,000 that was repaid seven days later, and 3) received $56,000 in exchange for promissory notes that accrue interest at eight (8%) and nine (9%) per annum (see table above).  In total, during the year ended December 31, 2010, the Company received $98,000 of notes, repaid $25,000 and converted $42,466, including $42,000 of principle and $466 of accrued interest into 121,332 shares of common stock.

On our non-related party notes payable, the Company recognized interest expense during the year ended December 31, 2011 and 2010 of $3,835 and $1,071, respectively. As of December 31, 2011 and 2010, the Company had outstanding $3,299 and $1,070, respectively, of accrued interest due for non-related party notes payable.
 
Promissory Notes - Related Party  
December 31,
 
   
2011
   
2010
 
Note payable to Bluewater Advisors, Inc. a company wholly owned by John Rizzo, our CEO; convertible into common stock (conversion price 50% below the previous 10 day average closing price) upon default, bears interest at 9% per year, Matured July 1, 2011 and is currently in default.   $ 192,812     $ 192,812  
                 
Note payable issued in connection with the purchase of RespondQ, LLC to Idiama, LLC, bears interest at 10% per year, is convertible into shares of common stock upon default at a conversion price of $0.10 per share, matured October 12, 2011 and is currently in default.   $ 30,000     $ -  
 
During the year ended December 31, 2011, the Company issued a $30,000 convertible promissory note to Idiama, LLC (See table above) which is 100% owned by Mrs. Rizzo the spouse of our CEO, John Rizzo and originated as part of the purchase price paid for RespondQ, LLC.

On our related party notes payable, the Company recognized interest expense during the year ended December 31, 2011 and 2010 of $18,767 and $14,879, respectively. As of December 31, 2011 and 2010, the Company has outstanding $33,647 and $14,879, respectively, of accrued interest due under the notes above.

NOTE H – STOCKHOLDERS EQUITY

Preferred Stock
 
The Company has authorized 10,000,000 shares of no par value preferred stock available for issuance.  No shares of preferred stock have been issued as of December 31, 2011.

 
74

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE H – STOCKHOLDERS EQUITY (Continued)

Common Stock
 
The Company has authorized 100,000,000 shares of no par value common stock available for issuance.  During the year ended December 31, 2011, the Company issued 7,543,616 shares of common stock, including 5,000,000 as a part of the RespondQ, LLC purchase, bringing the balance of shares outstanding to 27,843,613 as of December 31, 2011 compared to 20,319,997 as of December 31, 2010.  In addition, the Company retired 20,000 shares of outstanding common stock.

Stock Issued for Debt Repayment
 
During the year ended December 31, 2011, the Company converted $56,000 of principle and $4,904 of accrued interest into 243,616 shares of restricted common stock.

During the year ended December 31, 2010, the Company converted $42,000 of principle and $466 of accrued interest into 121,332 shares of restricted common stock.

Stock Issued for Cash
 
During the year ended December 31, 2011, the Company 1) received $315,000 upon the exercise of warrants to purchase 1,400,000 shares of common stock, and 2) received $80,000 upon the exercise of options to purchase 800,000 shares of common stock.

During the year ended December 31, 2010, the Company 1) received $50,000 as a direct purchase and issued 166,666 shares of restricted common stock, and 2) received $50,000 upon the exercise of warrants to purchase 166,666 shares of restricted common stock.

Stock Issued for Services
 
During the year ended December 31, 2011, the Company issued 100,000 in exchange for services valued at $43,350 and rendered during 2011. Also, 125,000 shares that were to be issued to a former employee were canceled and related expense of $37,500 reversed in the current period.

During the year ended December 31, 2010, the Company

 
1) issued 100,000 shares of restricted common stock for services valued at $30,000 or $0.30 per share.  The shares were issued for services to be provided through the end of 2010.
 
2) issued 125,000 shares valued at $37,500, or $0.30 per share.  The shares were issued for services performed during the quarter and have been fully expensed.
 
3) became obligated to issue 125,000 shares valued at $37,500, or $0.30 per share and included in common stock payable.
 
4) finalized a legal settlement with Marc Falcone whereby in exchange for $108,000 or $0.30 per share we issued 360,000 shares of restricted common stock

Stock issued for Accounts Payable
 
No stock was issued to settle any accounts payable during the year ended December 31, 2011.

During the year ended December 31, 2010, the Company issued 101,000 shares of restricted common stock at $0.32 per share to settle $32,000 of the balance owing ChatStat for the purchase of their Chat software.

NOTE I - COMMITMENTS

Upon the purchase of RespondQ, LLC on July 12, 2011, the Company assumed a lease for office space originally entered into on January 17, 2011 and expiring on January 17, 2012. Subsequent to year end, we are on a month-to-month rental basis and in negotiations to enter a renewed lease for the same facility. We lease facilities under an agreement accounted for as an operating lease. The lease requires us to pay all executory costs such as maintenance and insurance totaling approximately $2,122 per month. Rent expense for the years ended December 31, 2011 and 2010 was approximately $13,193 and $0, respectively.

 
75

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE I - COMMITMENTS (Continued)

On January 4, 2011, the Company entered into an Enterprise Cloud Master Services Agreement (the "Agreement") with Terremark North America where Terremark provides enterprise level cloud computing data center related services for our iTracker.com platform for an initial period of 24 months and automatically renewing on successive 12 month terms unless terminated 90 days prior to expiration of the then current term. The Agreement provides for a monthly payment of $6,000 billed monthly.
 
         
Less than
               
More than
 
Contractual Obligations
 
Total
   
1 year
   
1-3 years
   
3-5 years
   
5 years
 
Operating leases
  $ 2,122     $ 2,122                    
Purchase obligations
    72,000       72,000       -       -       -  
     Total contractual obligations
  $ 74,122     $ 74,122     $ -     $ -     $ -  
 
NOTE J – WARRANTS

At December 31, 2011, the Company had 705,333 Warrants outstanding entitling the holder thereof the right to purchase one share of common stock for each warrant held as follows:
 
         
Exercise
   
Issuance
 
Number of
   
Price Per
 
Expiration
Date
 
Warrants
   
Warrant
 
Date
1/19/2010
    36,000     $ 0.75  
1/19/15
1/19/2010
    56,000     $ 0.75  
1/19/15
2/1/2010
    13,333     $ 0.75  
2/1/15
3/1/2010
    600,000     $ 0.10  
10/31/12
                   
Total
    705,333            
 
During the year ended December 31, 2011, the holder of the 3/1/2010 warrant in the table above exercised 400,000 warrants resulting in $40,000 to the company. Additionally, the Company modified one outstanding warrant to reduce the exercise price in order to induce the holder to exercise. Specifically, for 1,000,000 warrants the exercise price was reduced from $0.40 to $0.35. The holder then exercised 500,000 warrants resulting in $175,000 to the Company. Then, later in the year, in order to induce the same holder to exercise the remaining 500,000 warrants, the Company decreased the exercise price from $0.35 to $0.20. The holder then exercised 500,000 warrants resulting in $100,000 to the Company. As a result of the modifications, the Company determined the difference in the fair value of the warrants using the Black-Scholes Options Pricing Model and recorded $9,800 and $24,050 of stock compensation expense for the first and second modifications, respectively.

During the year ended December 31, 2010, the Company:

·  
Issued 2,271,999 warrants to purchase one share of common stock for each warrant issued.
·  
Received $50,000 upon the exercise of a warrant and issued 166,666 shares of restricted common stock.
·  
Received $50,000 upon the sale of a warrant to an accredited investor.
·  
Canceled two warrants totaling 800,000 shares as a result of expiration.

All the warrants issued through December 31, 2011 are classified as equity on our balance sheet as they require physical settlement, contain no performance contingencies, have a fixed exercise price and are exercisable by the holder at any time through the expiration date of the warrant.  Each warrants fair value was calculated on the date of grant using the Black-Scholes Option Pricing Model.

 
76

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE K – 2007 LONG-TERM EQUITY INCENTIVE PLAN

In June 2007 the Board of Directors of the Company adopted the 2007 Long-Term Equity Incentive Plan (the "Plan"). The Plan was ratified at the 2007 shareholder’s meeting (the "Effective Date"). The purpose of this Plan is to attract and retain directors, officers and other employees and non-employees of the Company and its Subsidiary and to provide to such persons incentives and rewards for performance. The Company may issue each of the following under the Plan: Incentive Options, Nonqualified Options, Stock Appreciation Rights, Restricted Stock Awards, Performance Stock Awards or any other award approved by the Board to employees, directors, officers and consultants..  No Award shall be granted pursuant to the Plan ten years after the Effective Date. Stock options to purchase shares of our common stock expire no later than ten years after the date of grant. The total number of shares available under the Plan is Fifteen Million (15,000,000).  No Plan participant will be granted the right, in the aggregate, for more than Two Million (2,000,000) Common Shares during any calendar year.

We measure all stock-based compensation awards using a fair value method on the date of grant and recognize such expense in its consolidated financial statements over the requisite service period. We use the Black-Scholes option pricing model to calculate the fair value of warrants and stock option grants. The Black-Scholes option pricing model requires management to make assumptions regarding the option lives, expected volatility, and risk-free interest rates, all of which impact the fair value of the option and, ultimately, the expense that will be recognized over the life of the option.

During the year ended December 31, 2011, the Company issued 800,000 shares of common stock pursuant to option exercises resulting in $80,000 to the Company, and canceled 825,000 options that expired due to termination of services by the related parties and their failure to exercise their respective options.

During the year ended December 31, 2010, the Company made one grant of 250,000 fully vested common stock options.  The options value was nominal as calculated on the date of grant using the Black-Scholes Option Pricing Model using the following inputs: volatility; 38% based on the Dow Jones Internet Composite Index, risk free interest rate; 3.28%, spot price; $0.20, expected term; 1.5 years and exercise price; $0.25.

The following table summarizes information about options outstanding at December 31, 2011:

     
Options Outstanding
   
Options Exercisable
 
     
Number
   
Weighted
   
Weighted
         
Weighted
 
Range of
   
Outstanding
   
Average
   
Average
         
Average
 
Exercise
   
At December 31,
   
Contractural
   
Exercise
   
Number
   
Exercise
 
Prices
   
2011
   
Life (years)
   
Price
   
Outstanding
   
Price
 
                                 
$ 0.40       1,000,000       5.50     $ 0.40       1,000,000     $ 0.40  
  0.25       1,250,000       6.04       0.25       1,250,000       0.25  
  0.10       1,387,500       5.50       0.10       1,387,500       0.10  
  0.05       242,500       5.50       0.05       242,500       0.05  
                                             
Total
      3,880,000       5.66     $ 0.22       3,880,000     $ 0.22  

 
77

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE K – 2007 LONG-TERM EQUITY INCENTIVE PLAN (Continued)

A summary of the Company’s stock option activity for the years ended December 31, 2008 through 2011 and related information follows:
 
   
Number of Options
   
Weighted Average Exercise Price ($)
 
             
Outstanding at December 31, 2007
    5,255,000     $ 0.18  
Grants
    2,000,000     $ 0.50  
Forfeitures
    (1,000,000 )   $ 0.50  
Outstanding at December 31, 2008
    6,255,000     $ 0.23  
Forfeitures
    (1,000,000 )   $ 0.50  
Outstanding at December 31, 2009
    5,255,000     $ 0.18  
Grants
    250,000     $ 0.25  
Outstanding at December 31, 2010
    5,505,000     $ 0.18  
Forfeitures
    (825,000 )   $ 0.06  
Exercises
    (800,000 )   $ 0.10  
Outstanding at December 31, 2011
    3,880,000     $ 0.22  
                 
Options exerciseable as of:
               
  December 31, 2008
    4,586,250     $ 0.17  
  December 31, 2009
    5,255,000     $ 0.18  
  December 31, 2010
    5,505,000     $ 0.18  
  December 31, 2011
    3,880,000     $ 0.22  
                 
Available for grant at December 31, 2011
    2,138,001          
 
During the year ended December 31, 2011 and 2010, the Company recognized no compensation expense related to stock options.  From inception to date, the Company has recognized $178,844 of compensation expense related to stock options.

NOTE L – MERGER

On July 12, 2011, iTrackr Systems, Inc. acquired 100% of the issued and outstanding membership interests (the “Units”) of RespondQ, LLC, a Florida limited liability company from Idamia, LLC, a Florida limited liability corporation (“Idamia”) and Iselsa II, LLC (“Iselsa”), a Delaware limited liability corporation.  Iselsa owned 70% of the Units and Idamia owned 30% of the Units being sold. The owner of Idamia, LLC is Radosveta Rizzo. Ms. Rizzo is the wife of the Company’s Chief Executive Officer.  The purchase price for the Units was an aggregate of five million (5,000,000) shares of restricted common stock of the Company and promissory notes in the aggregate principal amount of $100,000.  The promissory notes bear interest at 10% per annum and all principal and interest was due and payable on October 12, 2011. Upon an occurrence of an Event of Default, the Promissory Notes are convertible into to shares of the Company’s common stock at $0.10 per share.

The purchase consideration for the RespondQ Units was approximately $2,480,000 million, which consisted of the notes and the fair value of 5 million shares of iTrackr Systems, Inc. common stock issued to Idamia and Iselsa.

The accompanying unaudited financial information has been developed by application of pro forma adjustments to the historical financial statements of iTrackr Systems, Inc. appearing elsewhere in this Current Report. The unaudited pro forma information gives effect to the Merger, which has been assumed to have occurred on January 1, 2009 for purposes of the statement of operations.

 
78

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE L – MERGER (Continued)

The unaudited pro forma financial information is presented for informational purposes only and does not purport to represent what the results of operations or financial position of iTrackr Systems, Inc. would have been had the transactions described above actually occurred on the dates indicated, nor do they purport to project the financial condition of iTrackr Systems, Inc. for any future period or as of any future date.

The unaudited pro forma financial information should be read in conjunction with the notes hereto and with the historical financial statements of the Company as filed in its annual report on Form 10-K/A for the year ended December 31, 2010 and with the historical financial statements of RespondQ, LLC included in our report on Form 8-K filed with the Securities and Exchange Commission on July 15, 2011 and Form 8-K/A filed on July 28, 2011.

The allocation of the purchase price, is as follows:
 
Net tangible assets acquired and liabilities assumed:
             
    Cash and cash equivalents
    $ 40,272        
    Accounts receivable
      119,380        
    Accounts receivable - less: RespondQ receivable from iTrackr
      (6,000 )      
    Prepaid expenses and other current assets
      2,121        
    Property and equipment
      15,424        
    Other long-term assets - Deposits
      3,500        
    Accounts payable
      (267,939 )      
   Accounts payable - less: Owed to iTrackr by RespondQ
      21,747        
Subtotal RespondQ net liabilities assumed
              (71,495 )
Amount of purchase price allocated to identifiable intangible assets
              1,424,000  
Amount of purchase price allocated to goodwill
              1,143,242  
Net assets acquired
            $ 2,495,747  
                   
Consideration paid:
                 
    5 million shares of common stock
    $ 2,380,000          
    Issuance of 2 promissory notes
      100,000          
    Receivable by RespondQ from iTrackr
1)
    (6,000 )        
    Receivable by iTrackr from RespondQ
2)
    21,747          
Total consideration
            $ 2,495,747  

 
79

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE L – MERGER (Continued)

The summarized assets and liabilities of the purchased company (RespondQ, LLC) on July 12, 2011 were as follows:

         
Merger
       
Adjusted
 
   
RespondQ
   
Eliminations
       
RespondQ
 
Assets
                     
Current Assets
                     
Cash
  $ 40,272     $ -         $ 40,272  
Accounts receivable
    119,380       (6,000 ) 1 )     113,380  
Prepaid expenses
    2,121       -           2,121  
Total Current Assets
    161,773       (6,000 )         155,773  
                             
Fixed assets
    17,326       -           17,326  
Accumulated depreciation
    (1,902 )     -           (1,902 )
Net fixed assets
    15,424       -           15,424  
Deposits
    3,500       -           3,500  
Total Assets
  $ 180,697     $ (6,000 )       $ 174,697  
                             
Liabilities and Members' Equity
                           
                             
Current Liabilities
                           
Accounts payable and accrued expenses
  $ 267,939     $ (21,747 ) 2 )   $ 246,192  
Total Current Liabilities
    267,939       (21,747 )         246,192  
                             
Members' Equity
                           
Members' Equity
    50,000       -           50,000  
Retained deficit
    (137,242 )     15,747           (121,495 )
Total Members' Equity
    (87,242 )     15,747           (71,495 )
Total Liabilities and Members' Equity
  $ 180,697     $ (6,000 )       $ 174,697  
_______
1)  Due from iTrackr for expenses paid by RespondQ on behalf of iTrackr.
2)  Due to iTrackr pursuant to the Master "Click2Chat Software as a Service" Management Services Agreement dated November 1, 2011.

 
80

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE L – MERGER (continued)

The condensed pro forma results of operations for the nine months ended September 30, 2011 (including the results of operations for RespondQ, LLC from January 1, 2011 through July 12, 2011 (Date of Merger)) and the year ended December 31, 2009 and 2008 were as follows:

iTrackr Systems, Inc.
Pro Forma Consolidated Statements of Operations
For the Years Ended December 31, 2011, 2010 and 2009
 
   
Year Ended December 31, 2011
   
Year Ended December 31, 2010
   
Year Ended December 31, 2009
 
   
iTrackr
   
RespondQ
         
iTrackr
   
RespondQ
         
iTrackr
   
RespondQ
       
   
Actual
   
Actual
   
Pro Forma
   
Actual
   
Actual
   
Pro Forma
   
Actual
   
Actual
   
Pro Forma
 
                                                       
Revenue
  $ 462,842     $ 648,211     $ 1,111,053     $ 85,576     $ 121,484     $ 207,060     $ 7,493     $ -     $ 7,493  
Cost of Sales
    212,202       528,318       740,520       -       105,322       105,322       -       -       -  
Gross profit
    250,640       119,893       370,533       85,576       16,162       101,738       7,493       -       7,493  
                                                                         
Operating expenses
                                                                       
Selling, General and administrative
    511,418       105,810       617,228       436,506       36,762       473,268       305,093       10,343       315,436  
Operations
    71,557       101,545       173,102       145,626       -       145,626       235,907       -       235,907  
Product development
    203,738       -       203,738       -       9,435       9,435       4,796       7,500       12,296  
Depreciation and amortization
    275,930       1,902       277,832       35,482       -       35,482       33,508       -       33,508  
Stock compensation
    39,700       -       39,700       483,459       -       483,459       99,169       -       99,169  
                                                                         
Total operating expenses
    1,102,343       209,257       1,311,600       1,101,073       46,197       1,147,270       678,473       17,843       696,316  
                                                                         
Loss from operations
    (851,703 )     (89,364 )     (941,067 )     (1,015,497 )     (30,035 )     (940,210 )     (670,980 )     (17,843 )     (688,823 )
                                                                         
Other Income and (Expense)
                                                                       
Interest expense
    (25,901 )     -       (25,901 )     (16,313 )     -       (16,313 )     (90,462 )     -       (90,462 )
Other expense
    -       -       -               -       -       (163,000 )     -       (163,000 )
Other income
    -       -       -       29,172       -       29,172       -       -       -  
Total other income and expense
    (25,901 )     -       (25,901 )     12,859       -       12,859       (253,462 )     -       (253,462 )
Earnings before taxes
    (877,604 )     (89,364 )     (966,968 )     (1,002,638 )     (30,035 )     (927,351 )     (924,442 )     (17,843 )     (942,285 )
Provision for income taxes
    -       -       -       -       -       -       -       -       -  
NET LOSS
  $ (877,604 )   $ (89,364 )   $ (966,968 )   $ (1,002,638 )   $ (30,035 )   $ (927,351 )   $ (924,442 )   $ (17,843 )   $ (942,285 )
                                                                         
Weighted average shares outstanding-basic
    23,351,643                       20,036,477                       14,632,513                  
Shares issued for acquisition
                    5,000,000                       5,000,000                       5,000,000  
Total weighted average shares outstanding
              28,351,643                       25,036,477                       19,632,513  
                                                                         
Net loss per common share-basic
  $ (0.04 )           $ (0.03 )   $ (0.05 )           $ (0.04 )   $ (0.06 )           $ (0.05 )
__________
* Includes the unaudited results of operations for RespondQ, LLC from January 1, 2011 through the dateof Merger on July 12, 2011.

 
81

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE M - INCOME TAXES

No provision for income taxes was recorded in the periods presented due to tax losses incurred in each period. The income tax provision differs from the amount computed by applying the statutory income tax rate of 34% to pre-tax loss as follows:

   
December 31,
 
   
2011
   
2010
 
Deferred tax assets:
           
Net operating loss carryforwards
  $ 4,165,890     $ 3,288,954  
Statutory tax rate
    34 %     34 %
Gross deferred tax assets
    1,416,403       1,118,244  
Valuation allowance
    (1,416,403 )     (1,118,244 )
Net deferred tax asset
  $ -     $ -  
 
The valuation allowance for deferred tax assets as of December 31, 2011 and 2010 was $1,416,403 and $1,118,244, respectively. The net change in the total valuation allowance for the years ended December 31, 2011 and 2010 was an increase of $298,158 and $333,763, respectively. In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. Due to the uncertainty of realizing the deferred tax asset, management has recorded a valuation allowance against the entire deferred tax asset.

The Company has a U.S. federal net operating loss carryforward at December 31, 2011, of approximately $4,165,890, which, subject to limitations of Internal Revenue Code Section 382, is available to reduce income taxes payable in future years. If not used, this carryforward will expire in years 2026 through 2031.

Utilization of U.S. net operating losses and tax credits of iTrackr Systems, Inc and our wholly owned subsidiary, Itrackr, Inc. are subject to annual limitations under Internal Revenue Code Sections 382 and 383, respectively, as a result of significant changes in ownership, private placements and warrant exercises. Subsequent significant equity changes, including exercise of outstanding warrants, could further limit the utilization of the net operating losses and credits. The annual limitations have not yet been determined; however, when the annual limitations are determined, the gross deferred tax assets for the net operating losses and tax credits will be reduced with a reduction in the valuation allowance of a like amount.

As of December 31, 2011 and 2010, there were no unrecognized tax benefits.  Accordingly, a tabular reconciliation from beginning to ending periods is not provided.  The Company will classify any future interest and penalties as a component of income tax expense if incurred.  To date, there have been no interest or penalties charged or accrued in relation to unrecognized tax benefits.

The Company does not anticipate that the total amount of unrecognized tax benefits will change significantly in the next twelve months.

NOTE N – RELATED PARTY TRANSACTIONS

During the year ended December 31, 2011 (through July 12, 2011), the Company generated $88,700, or 18.0% of our sales from RespondQ, LLC pursuant to the Master “Click2Chat Software as a Service” Managed Services Agreement dated November 1, 2010.  Prior to the merger between RespondQ and iTrackr as described above in Note K, RespondQ, LLC was 30% owned by Idiama, LLC which is 100% owned by Mrs. Rizzo the spouse of our CEO, John Rizzo.  Mrs. Rizzo has never held positions as an officer, director or otherwise in RespondQ, LLC or iTrackr Systems, Inc. and its subsidiaries.

 
82

 
 
iTrackr Systems, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2011 and 2010

 
NOTE N – RELATED PARTY TRANSACTIONS (Continued)

The Company has a note payable outstanding to Bluewater Advisors, Inc. a company wholly owned by John Rizzo, our CEO. See NOTE G - NOTES for additional information.

NOTE O – SUBSEQUENT EVENTS

Pursuant to FASB Accounting Standards Codification 855, Subsequent Events, Including ASC 855-10-S99-2, the Company evaluated subsequent events through March 12, 2012.

On January 11, 2012, the Company issued a convertible promissory note (the “Note”) generating gross proceeds to the Company of $60,000.  The Note bears interest of twelve percent (12%) per annum and matures on July 1, 2012 with no payment due before the maturity date. At any time after the issuance, and prior to maturity, the Note is convertible into the Company's restricted common stock at a conversion price of $0.15. Common stock issued pursuant to a conversion carries piggyback registration rights. The Note provides that the holder may only convert the Note if the number of shares held by the lender or its affiliates after conversion would not exceed 4.99% of the outstanding shares of the Company's common stock following such conversion. The Company determined that the Note was issued with a beneficial conversion feature (“BCF”) due to the conversion price ($0.15) being less than the closing stock price ($0.48) on the date of issuance, and the conversion feature being in-the-money.  The BCF was determined based on the gross Note amount, and recorded as a discount to reduce the carry value of the Note and increase additional-paid-in-capital.  The Company calculated the initial BCF on the closing date of the transaction to be $132,000 using the intrinsic value method.  Since this amount is greater than the $60,000 value of the Note, the Company reduced the initial carry value of the Note to zero effectively recording a BCF of $60,000 as additional-paid-in-capital.  The BCF discount was expensed when the note became convertible which was on the date of issuance.

On February 9, 2012 (the "Closing Date"), the Company entered into a financing agreement with Cornucopia Equity Management, LLC ("CEM") whereby CEM will purchase from $80,000 to $1,000,000 of the Company's restricted common stock at a purchase price of $0.40 per share between the Closing Date and the anniversary of the Closing Date. The offering is exempt under Section 4(2) of the Securities act of 1933 and carries piggyback registration rights. As of the date of this report, no funds have been received under this financing agreement.

On February 28, 2012, the Company received a stock option Notice of Exercise, pursuant to a 2007 option grant, to purchase 500,000 shares. On March 5, 2012, the company issued 500,000 shares and received $50,000.
 
 
83

 

19,629,893 Shares of Common Stock
 
ITRACKR SYSTEMS, INC.
 
Prospectus
 
 No dealer, salesperson or any person is authorized to give any information or make any representations in connection with this offering other than those contained in this prospectus and, if given or made, the information or representations must not be relied upon as having been authorized by us. This prospectus does not constitute an offer to sell or a solicitation of an offer to buy any security other than the securities offered by the prospectus, or an offer to sell or a solicitation of an offer to buy any securities by anyone in any jurisdiction in which the offer or solicitation is not authorized or is unlawful. 
 
The date of this Prospectus is ________, 2012
 
 
84

 
 
PART II
 
INFORMATION NOT REQUIRED IN PROSPECTUS
 
Item 13. Other Expenses of Issuance and Distribution
 
The following table sets forth the Company’s estimates (other than the SEC registration fee) of the expenses in connection with the sale and distribution of the securities being registered, all of which will be paid by the Company.
 
Item
 
Amount
 
SEC Registration Fee
 
$
2,000
 
Legal Fees and Expenses
 
$
20,000
 
Accounting Fees and Expenses
 
$
15,000
 
Printing Fees and Expenses
 
$
5,000
 
Miscellaneous Fees and Expenses
 
$
1,000
 
Total
 
$
43,000
 
 
Item 14. Indemnification of Directors and Officers
 
The Company’s bylaws provide for the indemnification of its directors, officers, employees and agents to the fullest extent permitted by the laws of the State of Florida. Section 607.0850 of the Florida Statutes permits a corporation to indemnify any of its directors, officers, employees or agents against expenses actually and reasonably incurred by such person in connection with any threatened, pending or completed action, suit or proceeding, whether civil criminal, administrative or investigative (except for an action by or in right of the corporation) by reason of the fact that such person is or was a director, officer, employee or agent of the corporation; provided, that it is determined that such person acted in good faith and in a manner which he reasonably believed to be in, or not opposed to, the best interests of the corporation and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful.
 
Section 607.0850 of the Florida Statutes requires that the determination that indemnification is proper in a specific case must be made by: (1) the stockholders, (2) the board of directors by majority vote of a quorum consisting of directors who were not parties to the action, suit or proceeding, or (3) independent legal counsel in a written opinion, if a majority vote of a quorum consisting of disinterested directors is not possible, or if such opinion is requested, by a quorum consisting of disinterested directors.
 
The bylaws provide that we will indemnify our directors and officers and may indemnify our employees and agents to the fullest extent permitted by law against liabilities and expenses incurred in connection with litigation in which they may be involved because of their offices with the Company. However, nothing in the Company’s charter or bylaws protects or indemnifies a director, officer, employee or agent against any liability to which he or she would otherwise be subject by reason of willful misfeasance, bad faith, gross negligence or reckless disregard of the duties involved in the conduct of his or her office.
 
Any amendment to or repeal of the Company’s bylaws will not adversely affect any right or protection of any of the Company’s directors or officers for, or with respect to, any acts or omissions of such director or officer occurring prior to such amendment.
 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling the Company pursuant to the foregoing provisions or otherwise, the Company has been advised that, in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.
 
 
85

 
 
Item 15. Recent Sales of Unregistered Securities.
 
 
On December 8, 2011, the Company issued 300,000 shares of common stock in exchange for $30,000 to Vicksburg pursuant to the partial exercise of an option.  (See “Selling Stockholders” Footnote 95 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On November 25, 2011, the Company issued 500,000 shares of common stock in exchange for $50,000 to Vicksburg pursuant to the partial exercise of an option.  (See “Selling Stockholders” Footnote 95 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On November 25, 2011, the Company issued 500,000 shares of common stock in exchange for $100,000 to Mitchell Knapp pursuant to the exercise of a warrant.  (See “Selling Stockholders” Footnote 75 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On November 2, 2011, Robert Klinek & Susan Pack converted $27,813 of convertible debt principle and interest into 111,252 shares of common stock. The Company relied on Section 4(2) of the Securities Act.
     
 
On November 2, 2011, William Schlueter converted $6,480 of convertible debt principle and interest into 25,920 shares of common stock. The Company relied on Section 4(2) of the Securities Act.
     
 
On October 20, 2011, the Company issued 100,000 shares of common stock to Thomas Candelaria in exchange for services value at $43,350. The Company relied on Section 4(2) of the Securities Act.
     
 
On October 18, 2011, Jinsun, LLC converted $26,611 of convertible debt principle and interest into 106,444 shares of common stock. The Company relied on Section 4(2) of the Securities Act.
     
 
On October 18, 2011, the Company issued 400,000 shares of common stock in exchange for $40,000 to Astia LLD pursuant to the partial exercise of a warrant. (See “Selling Stockholders” Footnote 99 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On July 8, 2011, the Company issued, 5,000,000 shares of common stock in connection with the purchase  of RespondQ, LLC, including 1,500,000 shares to Member Idiama, LLC and 3,500,000 shares to Member Isesla II, LLC.
     
 
On June 8, 2011, the Company issued 500,000 shares of common stock in exchange for $175,000 to Mitchell Knapp pursuant to the exercise of a warrant.  (See “Selling Stockholders” Footnote 75 above).  The Company relied on Section 4(2) of the Securities Act.
 
 
On June 30, 2010, the Company issued 101,000 shares of common stock to ChatStat in exchange for the settlement of $32,000 owing from the purchase of their chat software technology.
     
 
On June 30, 2010, the Company issued 100,000 shares of common stock to Chris Maggiore in exchange for services value at $30,000 (See “Selling Stockholders” Footnote 114 above).
     
 
On June 5, 2010, the Company issued 125,000 shares of common stock to Mihir Sevak, Chief Technology Officer of iTrackr in exchange for services value at $37,500.
     
 
On March 11, 2010, the Company issued 360,000 shares of common stock valued at $108,000 as a result of a legal settlement with Marc Falcone a former business development consultant to the Company.  Said shares were distributed to Marc Falcone (240,000 shares), Alan Frank (108,000 shares) and Alexander Palamarchuk (12,000 shares)  (See “Selling Stockholders” Footnote 69-71 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On March 15, 2010, the Company received $50,000 in exchange for the issuance of 166,666 shares of common stock to Chris Maggiore.  In addition, on June 3, 2010, Mr. Maggiore exercised a warrant to purchase an additional 166,666 shares of common stock in exchange for $50,000.  Mr. Maggiore provides business advisory services to the Company (See “Selling Stockholders” Footnote 114 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On February 16, 2010, the Company converted $42,466.48 of shareholder loans to 119,999 shares of common stock which were distributed to Maplehurst Investment Group (36,260 shares), American Capital Ventures, Inc. (56,402 shares) and Jason Lyons (28,670 shares) (See “Selling Stockholders” Footnote 72-74 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On February 5, 2010, the Company sold a warrant to an accredited investor for $50,000. Under the terms of the warrant, the investor has the right to purchase up to 1,000,000 shares of the Company’s common stock at an exercise price of $0.40 per share (See “Selling Stockholders” Footnote 75 and 100 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
During December, 2009, the Company converted $29,944 of shareholder loans due to Stella Gostfrand, founder and former CEO of Must Haves, Inc. to 59,888 shares of common stock (See “Selling Stockholders” Footnote 65 above).  The Company relied on Section 4(2) of the Securities Act.
 
 
86

 
 
 
On October 31, 2009, Delivery Technology Solutions (formerly Inflot Holdings Corp.) converted $270,000 of convertible debt principle and interest into 1,386,322 shares of common stock (See “Selling Stockholders” Footnote 98 and 110 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Ted Cooper converted $559,302 of convertible debt principle and interest into 1,118,603 shares of common stock (See “Selling Stockholders” Footnote 88 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Robert Gleckman converted $110,825 of convertible debt principle and interest into 221,649 shares of common stock (See “Selling Stockholders” Footnote 87 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, The Borg Trust converted $55,844 of convertible debt principle and interest into 111,688 shares of common stock (See “Selling Stockholders” Footnote 86 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Robert Klinek & Susan Pack converted $57,139 of convertible debt principle and interest into 114,277 shares of common stock (See “Selling Stockholders” Footnote 85 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, The Winston Family Trust converted $34,631 of convertible debt principle and interest into 69,261 shares of common stock (See “Selling Stockholders” Footnote 84 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Dominick & Judy Aprile converted $28,879 of convertible debt principle and interest into 57,758 shares of common stock (See “Selling Stockholders” Footnote 83 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
 
 
On October 31, 2009, Charlie Bonafede converted $5,683 of convertible debt principle and interest into 11,366 shares of common stock (See “Selling Stockholders” Footnote 82 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Dawn Maywood converted $5,781 of convertible debt principle and interest into 11,562 shares of common stock (See “Selling Stockholders” Footnote 81 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Sam Maywood converted $5,781 of convertible debt principle and interest into 11,562 shares of common stock (See “Selling Stockholders” Footnote 80 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Dr. Michael Gelbar converted $116,666 of convertible debt principle and interest into 233,332 shares of common stock (See “Selling Stockholders” Footnote 79 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Patricia Scarpella converted $87,510 of convertible debt principle and interest into 175,019 shares of common stock (See “Selling Stockholders” Footnote 78 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Shirley Harnick converted $58,347 of convertible debt principle and interest into 116,693 shares of common stock (See “Selling Stockholders” Footnote 77 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On October 31, 2009, Michael Nielsen converted $41,083 of convertible debt principle and interest into 82,165 shares of common stock (See “Selling Stockholders” Footnote 76 and 112 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On May 5, 2008, Mark MacDougal received 100,000 shares of common stock as an employee bonus valued at $50,000 (See “Selling Stockholders” Footnote 15 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On May 5, 2008, Justin Van Winkle received 100,000 shares of common stock as an employee bonus valued at $50,000 (See “Selling Stockholders” Footnote 13 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
 
87

 
 
 
On February 20, 2008, Steve Danzo earned 14,025 shares of common stock in exchange for services valued at $7,013 (See “Selling Stockholders” Footnote 92 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On August 21, 2007, Red Rock Strategies Ltd. converted $55,313.70 of convertible debt principle and interest into 2,765,685 shares of common stock at an exercise price of $0.02 per share (See “Selling Stockholders” Footnote 107 above).  The Company relied on Section 4(2) of the Securities Act.
     
 
On August 21, 2007, New Link Ltd. Corp converted two notes totaling $211,403.29 of convertible debt principle and interest into 3,385,280 shares of common stock.  Note 1 total principle and interest was $156,193 and converted into 624,773 shares of common stock at an exercise price of $0.25 per share (See “Selling Stockholders” Footnote 109 above).  Note 2 total principle and interest was $55,210 and converted into 2,760,507 shares of common stock at an exercise price of $0.02 per share (See “Selling Stockholders” Footnote 107 above).  The Company relied on Section 4(2) of the Securities Act.
 
 
On August 21, 2007, Landmark, Inc. converted $26,069.86 of convertible debt principle and interest into 104,279 shares of common stock at an exercise price of $0.25 per share (See “Selling Stockholders” Footnote 109  above) The Company relied on Section 4(2) of the Securities Act.
     
 
On August 21, 2007, Beatrice Anne Rizzo, mother of John Rizzo, CEO and Chairman of iTrackr Systems, Inc. converted $98,516.85 of convertible debt principle and interest into 985,169 shares of common stock.
     
 
On July 1, 2007 (See “Selling Stockholders” Footnote 11 and 108  above) The Company relied on Section 4(2) of the Securities Act.
     
 
Jarem Archer, founder of iTrackr, Inc. received 750,000 shares of common stock on July 1, 2007 in lieu of salary valued at $37,500 (See “Selling Stockholders” Footnote 1 above) The Company relied on Section 4(2) of the Securities Act.
     
 
On July 1, 2007, John Rizzo received 5,000,000 shares of common stock in lieu of salary valued at $250,000 (See “Selling Stockholders” Footnote 2  above) The Company relied on Section 4(2) of the Securities Act.
     
 
On October 26, 2006, The John Rizzo Family Trust received 250,000 shares of founder’s common stock at no value; Jarem Archer received 250,000 shares of founder’s common stock at no value; the Christopher Smith Family Trust received 200,000 shares of founder’s common stock at no value; and Alejandro Sintas received 100,000 shares of founder’s common stock at no value.
 
All funds received from the sale of our shares were used for working capital purposes.
 
All shares bear a legend restricting their disposition.
 
The foregoing securities may not be offered or sold in the United States unless registered under the Act, or pursuant to an exemption from registration.
 
The shares were issued in reliance upon an exemption from registration pursuant to Section 4(2) of the Securities Act.  Each investor took his securities for investment purposes without a view to distribution and had access to information concerning us and our business prospects, as required by the Securities Act.  In addition, there was no general solicitation or advertising for the purchase of our shares.  Our securities were sold only to an accredited investor and a limited number of sophisticated investors, as defined in the Securities Act with whom we had a direct personal preexisting relationship, and after a thorough discussion.  Finally, our stock transfer agent has been instructed not to transfer any of such shares, unless such shares are registered for resale or there is an exemption with respect to their transfer.
 
Each purchaser was provided with access to our filings with the SEC, including the following:
 
·  
Our annual report to stockholders for the most recent fiscal year, the definitive proxy statement filed in connection with that annual report, and, if requested by the purchaser in writing, a copy of our most recent Form 10-K under the Exchange Act.
 
·  
The information contained in an annual report on Form 10-K under the Exchange Act.
 
·  
The information contained in any reports or documents required to be filed by iTrackr Systems under sections 13(a), 14(a), 14(c), and 15(d) of the Exchange Act since the distribution or filing of the reports specified above.
 
·  
A brief description of the securities being offered, the use of the proceeds from the offering, and any material changes in iTrackr Systems’ affairs that are not disclosed in the documents furnished.
 
 
88

 
 
Item 16. Exhibits
 
The Exhibits listed on the Exhibit Index of this Registration Statement are filed herewith or are incorporated herein by reference to other filings. 
 
Item 17. Undertakings
 
The undersigned Registrant hereby undertakes:
 
1.   To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:
 
a.   To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;
 
b.   To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20.0% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement.
 
2.   That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
 
3.   To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.
 
4.   That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:
 
a.   If the registrant is subject to Rule 430C, each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.
 
b.   Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the Registrant, the Registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.
 
 
89

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has duly caused this Post-Effective Amendment No. 3 to the Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Deerfield Beach, Florida on the 19th day of August, 2011.
 
  Itrackr Systems, Inc.  
       
 
By:
/s/ John Rizzo  
    John Rizzo  
   
Chief Executive Officer, Principal Financial Officer
and Principal Accounting Officer
 
 
Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed by the following persons in the capacities and on the dates indicated.
 
Name
 
Title
 
Date
         
/s/ John Rizzo
 
Chairman, Chief Executive Officer,
   
John Rizzo
 
Principal Financial Officer and
   
   
Principal Accounting Officer
 
April 19, 2012
         
         
/s/ Michael Uhl
 
Director
 
April  19, 2012
Michael Uhl
  
 
  
 
 
 
90

 
 
EXHIBIT INDEX
 
Exhibit Number
  Description
     
3.1
 
Restated Articles of Incorporation of iTrackr Systems, Inc.*
     
3.2
 
By-laws of iTrackr Systems, Inc.*
     
4
 
Form of Share Certificate*
     
5
 
Legal opinion of Roetzel and Andress, LPA.*
     
10.1
 
Agreement and Plan of Merger. Previously filed as Exhibit 2.1 with Form 8-K on December 16, 2009, Commission File No. 000-21810; incorporated herein by reference.
     
10.2
 
Form of 2010 Employment Agreement entered into with John Rizzo (incorporated by reference from Exhibit 10.1 to the Current Report on Form 8-K filed with the Securities and Exchange Commission on January 19, 2010).*
     
10.3
 
Form of 2010 Employment Agreement entered into with Ramesh Anand (incorporated by reference from Exhibit 10.3 to the Current Report on Form 8-K filed with the Securities and Exchange Commission on January 19, 2010).
     
10.4
 
Form of 2007 Long-Term Equity Incentive Plan (incorporated by reference from Exhibit 10.7 to the current Report on Form 8-K filed with the Securities and Exchange Commission on January 19, 2010).
     
10.5
 
Saveology Contract.  Previously filed in the Company’s S-1/A on August 17, 2010, incorporated herein by reference.
     
10.6
 
Bluewater note pursuant to Item 601(b)(10)(i) and (ii)(A) of Regulation S-K.  Previously filed in the Company’s S-1/A on August 17, 2010, incorporated herein by reference.
     
10.7
 
Respond Q, LLC Contract.*
     
12.8
 
Membership Interest Purchase Agreement between iTrackr Systems, Inc., Idamia, LLC and Iselsa II dated July 12, 2011. Previously filed as exhibit 10.1 in the Company’s Report on Form 8-K filed July 15, 2011 and incorporated herein by reference.
     
14
 
Code of Ethics. Previously filed as Exhibit 14.1 with Form 10-K, on March 31, 2008, incorporated herein by reference.
     
19.1
 
Pro Forma Financial Statements as a result of the RespondQ, LLC Purchase.  Previously filed as exhibit 99.2 in the Company’s Report on Form 8-K filed July 15, 2011 and incorporated herein by reference.
     
21
 
iTrackr Systems, Inc. subsidiary - iTrackr, Inc.*
     
23
 
Consent of Auditors
     
23.2
  
Legal Consent*
______
* Previously filed as an exhibit to this Registration Statement.
 
 
91