Summary of Significant Accounting Policies: Advertising Costs (Policies)	3 Months Ended
Mar. 31, 2013
Policies
Advertising Costs	Advertising Costs Advertising costs are expensed as incurred. The Company does not incur any direct-response advertising costs.

- Definition

Disclosure of accounting policy for advertising costs. For those costs that cannot be capitalized, discloses whether such costs are expensed as incurred or the first period in which the advertising takes place. For direct response advertising costs that are capitalized, describes those assets and the accounting policy used, including a description of the qualifying activity, the types of costs capitalized and the related amortization period. An entity also may disclose its accounting policy for cooperative advertising arrangements.

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