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WARRANTS (Narrative) (Details) (USD $)
3 Months Ended
Oct. 31, 2013
Sep. 04, 2013
Aug. 23, 2013
Warrants issued during the period   100,000 1,666,666
Aggregate fair value of warrants $ 244,029    
Risk-free rate 68.00%    
Volitility 175.00%    
Expected life of the warrants 3 years