STOCKHOLDERS EQUITY (DEFICIT) (Narrative) (Details) (USD $)	3 Months Ended
	Oct. 31, 2013	Jul. 31, 2013
Common Stock, Shares Authorized	2,160,000,000	2,160,000,000
Common Stock, Par Value	$ 0.001	$ 0.001
Common Stock, Issued during the period	10,646,666
Common Stock, Issued and Outstanding	62,246,666	51,600,000