X0303 4 2010-08-18 0 0001211351 New York & Company, Inc. NWY 0001410596 Nichols Grace 450 WEST 33RD STREET 5TH FLOOR NEW YORK NY 10001 1 0 0 0 Common Stock 2010-08-18 4 A 0 71429 0 A 103429 D Options to Purchase Common Stock 4.74 2018-03-19 Common Stock 10000 10000 D On August 18, 2010, the reporting person was awarded restricted stock which vest on August 18, 2011. Represents 25,000 shares of common stock, 7,000 shares of restricted stock which vest on August 20, 2010, and 71,429 shares of restricted stock which vest on August 18, 2011. The options become exercisable in three annual installments on the following dates: 3,333 shares on March 19, 2009; 3,333 shares on March 19, 2010; and 3,334 shares on March 19, 2011. Except as outlined above, the filing of this Form shall not be deemed an admission that the reporting person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose. Sandra Brooslin Viviano, attorney in fact /s/ Sandra Brooslin Viviano 2010-08-19