Acquisition of Ship Ahoy LLC (Details Narrative) - USD ($)	3 Months Ended	9 Months Ended
Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Business Combinations [Abstract]
Impairment of long lived assets		$ 631,965		$ 631,965

The aggregate amount of write-downs for impairments recognized during the period for long lived assets held for use (including those held for disposal by means other than sale).

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Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration