10-Q 1 form10q.htm PLATINUM STUDIOS FORM 10-Q form10q.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q
(Mark One)

T            QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD  ENDED MARCH 31, 2008
¨            TRANSITION REPORT UNDER SECTION13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE TRANSITION PERIOD FROM __________ TO __________
COMMISSION FILE NUMBER: 333-145871

PLATINUM STUDIOS, INC.
(Name of registrant in its charter)

CALIFORNIA
20-5611551
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)

 
11400 W. Olympic Blvd., 14th Floor, Los Angeles, CA 90064
 (Address of principal executive offices) (Zip Code)

Issuer’s telephone Number: (310) 807-8100

            Indicate by check mark whether the registrant (1) has filed all reports required by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x  No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,”  “accelerated filer”  and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o                                                                               Accelerated filer o
Non-accelerated filer o                                                                             Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o  No x
 
The number of shares of registrant’s common stock outstanding, as of May 9, 2008 was 219,455,281.
 


 
1

 


 
PLATINUM STUDIOS, INC.
 
INDEX

PART I: FINANCIAL INFORMATION
   
ITEM 1:
 
FINANCIAL STATEMENTS (Unaudited)
3
 
   
Balance Sheets
3
 
   
Statements of Operations
4
 
   
Statements of Cash Flows
5
 
   
Notes to the Financial Statements
6
 
ITEM 2:
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
23
 
ITEM 3 :
 
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
27  
ITEM 4:
 
CONTROLS AND PROCEDURES
28  
PART II: OTHER INFORMATION
28  
Item 1
 
LEGAL PROCEEDINGS
28
 
ITEM 1A :
 
RISK FACTORS
28
 
ITEM 2
 
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
28  
ITEM 3
 
DEFAULTS UPON SENIOR SECURITIES
28  
ITEM 4
 
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
28  
ITEM 5
 
OTHER INFORMATION
28  
ITEM 6:
 
EXHIBITS
28  
SIGNATURES
29  
 
 
2

 


 
ITEM 1. FINANCIAL STATEMENTS (UNAUDITED)
 
PLATINUM STUDIOS, INC
BALANCE SHEETS


 
   
March 31, 2008
   
December 31, 2007
 
   
(Unaudited)
   
 
 
ASSETS
           
             
Current assets:
           
Cash and cash equivalents
  $ 150,527     $ 4,445  
Accounts receivable
    38,600       44,695  
Other receivable
    50,000       20,000  
Prepaid expenses
    112,966       109,124  
Inventory
    54,823       59,528  
Other current assets
    247       -  
Total current assets
    407,163       237,792  
Property and equipment, net
    245,090       257,130  
Web sites
    40,000       40,000  
Character rights, net
    205,435       228,261  
Deposits and other
    39,118       39,118  
Total assets
  $ 936,806     $ 802,301  
LIABILITIES AND SHAREHOLDERS' DEFICIT
               
                 
Current liabilities:
               
Accounts payable
  $ 856,332     $ 663,848  
Accrued expenses and other current liabilities
    1,058,283       788,868  
Bank overdraft
    -       89,665  
Deferred revenue
    1,750       100,000  
Short term notes payable
    1,881,037       1,889,908  
Related party payable
    193,079       193,079  
Capital leases payable, current
    75,288       73,282  
Total current liabilities
    4,065,769       3,798,650  
Long term notes payable to shareholder
    2,551,263       2,531,464  
Accrued interest due to shareholder
    75,905       60,479  
Capital leases payable, non-current
    89,815       106,395  
Total liabilities
    6,782,752       6,496,988  
                 
Common stock, $.0001 par value; 500,000,000 shares authorized; 217,008,614 and 201,255,825 issued and outstanding, respectively
    21,701       20,126  
Additional paid in capital
    8,257,545       3,750,782  
Accumulated deficit
    (14,125,192 )     (9,465,595 )
Total shareholders' deficit
    (5,845,946 )     (5,694,687 )
Total liabilities and shareholders' deficit
  $ 936,806     $ 802,301  
 
The accompanying footnotes are an integral part of these financial statements
 
3

 
PLATINUM STUDIOS, INC.
STATEMENTS OF OPERATIONS
(UNAUDITED)

 
   
Three Months Ended
 
   
March 31,
 
   
2008
   
2007
 
Net revenue
  $ 179,382     $ 1,037,829  
                 
Costs and expenses:
               
Cost of revenues (excluding depreciation expense)
    67,573       35,411  
Operating expenses
    1,082,628       1,206,412  
Research and development
    212,553       276,927  
Stock option expense
    3,376,692       -  
Depreciation and amortization
    44,339       38,488  
Total costs and expenses
    4,783,785       1,557,238  
Operating loss
    (4,604,403 )     (519,409 )
Other income (expense):
               
Other income
    182       -  
Gain (loss) on disposition of assets
    100       -  
Gain on settlement of debt
    37,334       -  
Interest expense
    (92,810 )     (77,802 )
Total other income (expense):
    (55,194 )     (77,802 )
Loss before provision for income taxes
    (4,659,597 )     (597,211 )
Provision for income taxes
    -       -  
Net loss
  $ (4,659,597 )   $ (597,211 )
                 
Basic and diluted loss per share:
               
Net loss per share
  $ (0.02 )   $ (0.00 )
Basic and diluted weighted average shares
    211,938,990       201,255,825  

 
The accompanying footnotes are an integral part of these financial statements
 
4

 
PLATINUM STUDIOS, INC.
STATEMENTS OF CASH FLOWS
(UNAUDITED)
 

   
Three Months Ended March 31,
 
   
2008
   
2007
 
Cash flows from operating activities
           
Net loss
  $ (4,659,597 )   $ (597,211 )
Adjustments to reconcile net loss to net cash from operating activities:
               
Depreciation
    21,513       15,662  
Amortization
    22,826       22,826  
Equity instruments issued for services
    3,376,692       -  
Gain on settlement of debt
    (37,334 )     -  
Decrease (increase) in operating assets:
               
Accounts receivable
    6,095       (220 )
Other receivable
    (30,000 )     -  
Inventories
    4,705       (66,366 )
Prepaid expenses and other current assets
    (1,097 )     (91,563 )
Increase (decrease) in operating liabilities:
               
Accounts payable
    223,734       (45,911 )
Accounts payable related party
    -       (25,000 )
Bank overdraft
    (89,665 )     -  
Accrued expenses
    269,415       172,950  
Accrued interest
    43,671       33,829  
Deferred revenue
    (98,250 )     (300,000 )
Net cash flows used in operating activities
    (947,292 )     (881,004 )
                 
Cash flows from investing activities
               
Investment in property and equipment
    (2,403 )     (11,070 )
Purchase of domain name
    -       (1,000 )
Net cash flows used in investing activities
    (2,403 )     (12,070 )
                 
Cash flows from financing activities
               
Proceeds from non-related loans
    150,000       -  
Proceeds from related party loans
    19,799       95,000  
Payments on related party loans
    (83,500 )     -  
Payments on capital leases
    (21,643 )     (13,612 )
Issuance of common stock, net of offering costs
    1,031,121       1,141,216  
Net cash flows provided by financing activities
    1,095,777       1,222,604  
                 
Net increase/(decrease) in cash
    146,082       329,530  
Cash, at beginning of year
    4,445       331,435  
Cash, at end of period
  $ 150,527     $ 660,965  
                 
Supplemental disclosure of cash flow information:
               
                 
Cash paid for interest
  $ 61,555     $ 43,817  
Cash paid for taxes
  $ -     $ -  
Stock issued as payments of accounts payable and accrued interest
  $ 100,525     $ -  
 

The accompanying footnotes are an integral part of these financial statements
 
5


PLATINUM STUDIOS, INC.
NOTES TO FINANCIAL STATEMENTS
March 31, 2008
(UNAUDITED)

 
( 1 )         Description of business

 
Nature of operations –  The Company controls a library consisting of more than 5,600 characters and is engaged principally as a comics-based entertainment company adapting characters and storylines for production in film, television, publishing and all other media.

 
Platinum Studios, LLC was formed and operated as a California limited liability company from its inception on November 20, 1996 through September 14, 2006.  On September 15, 2006, Platinum Studios, LLC filed with the State of California to convert Platinum Studios, LLC into Platinum Studios, Inc., (“the Company”, “Platinum”) a California corporation.

 
This change to the Company structure was made in preparation of a private placement memorandum and common stock offering in October, 2006 (Note 12).

( 2 )
Basis of financial statement presentation

 
The accompanying unaudited condensed financial statements of the Company have been prepared in accordance with United States generally accepted accounting principles for interim financial statements and with the instructions to Form 10-Q and Article 10 of Regulation S-X, promulgated by the Securities and Exchange Commission (the “SEC”). Accordingly, they do not include all of the information and disclosures required by United States generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included.  The results of operations for interim periods are not necessarily indicative of the results that may be expected for the fiscal year.  The condensed financial statements should be read in conjunction with the Company’s December 31, 2007 financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K (the “Annual Report”).  All terms used but not defined elsewhere herein have the meanings ascribed to them in the Annual Report.

 
The balance sheet at December 31, 2007 has been derived from the audited financial statements at that date but does not include all the information and footnotes required by United States generally accepted accounting principles for complete financial statements.

( 3 )
Going concern

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  The Company has incurred significant losses which have resulted in an accumulated deficit of $14,125,192 as of March 31, 2008.  The Company plans to seek additional financing in order to execute its business plan, but there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all.  These items raise substantial doubt about the Company’s ability to continue as a going concern.  The accompanying financial statements do not include any adjustments to reflect the possible future effects related to recovery and classification of assets, or the amounts and classifications of liabilities that might result from the outcome of this uncertainty.
 
6

 
( 4 )
Summary of significant accounting policies

 
Reclassifications – Certain prior year amounts have been reclassified in order to conform to the current year’s presentation.

 
Revenue recognition - Revenue  from  the  licensing  of  characters  and  storylines  (“the properties”) owned by the Company are recognized in accordance with guidance provided in Securities and Exchange Commission Staff Accounting Bulletin No. 104 “Revenue Recognition” (an amendment of Staff Accounting Bulletin No. 101 “Revenue Recognition”) (“SAB 104”).  Under the SAB 104 guidelines, revenue is recognized when the earnings process is complete.  This is considered to have occurred when persuasive evidence of an agreement between the customer and the Company exists, when the properties are made available to the licensee and the Company has satisfied its obligations under the agreement, when the fee is fixed or determinable and when collection is reasonably assured.

 
The Company derives its licensing revenue primarily from options to purchase rights, the purchase of rights to properties and first look deals. For option agreements and first look deals that contain non-refundable payment obligations to us, we recognize such non-refundable payments as revenue at the inception of the agreement and receipt of payment, prior to the collection of any additional amounts due, provided all the criteria for revenue recognition under SAB 104 have been met. First look deals that have contingent components are deferred and recognized at the later of the expiration of the first look period or in accordance with the terms of the first look contract.

For licenses requiring material continuing involvement or performance based obligations, by the Company, the revenue is recognized as and when such obligations are fulfilled.

The Company records as deferred revenue any licensing fees collected in advance of obligations being fulfilled or if a licensee is not sufficiently creditworthy, the Company will record deferred revenue until payments are received.

License agreements typically include reversion rights which allow the Company to repurchase property rights which have not been used by the studio (the buyer) in production within a specified period of time as defined in the purchase agreement.  The cost to repurchase the rights is generally based on the costs incurred by the studio to further develop the characters and story lines.

 
Use of estimates - The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of financial statements, and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.
 
7

 
 
Cash and cash equivalents – The Company considers all highly liquid investment securities with an original maturity date of three months or less to be cash equivalents.

 
Accounts receivable – Trade receivables are carried at original invoice amount. The company does not regularly issue credit to its customers. The Company performs ongoing reviews of its receivables for collectability. Trade receivables are written off when deemed uncollectable. Recoveries of trade receivables previously written off are recorded as income when received. No trade receivables were written off for the three months ended March 31, 2008 and 2007. The Company’s allowance for doubtful accounts was $0 as of March 31, 2008 and December 31, 2007.

 
Concentrations of risk - Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of uninsured cash balances.  The Company maintains its cash balances with what management believes to be a high credit quality
 
financial institution. At times, balances within the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation (FDIC) limit of $100,000.

 
During the three months ended March 31, 2008 and 2007, the Company had customer revenues representing a concentration of the Company’s total revenues. For the three months ended March 31, 2008, three customers represented approximately 56%, 19% and 15% of total revenues. For the three months ended March 31, 2007, one customer represented approximately 96% of the Company’s total revenues.

 
Depreciation - Depreciation is computed on the straight-line method over the following estimated useful lives:
 
Fixed assets
Useful Lives 
 
 
Furniture and fixtures
7 years
Computer equipment
5 years
Office equipment
5 years
Software
3 years
Leasehold improvements  
Shorter of lease term or useful economic life
 
 
Character development costs - Character development costs consist primarily of costs to acquire properties from the creator, development of the property using internal or independent writers and artists, and the registration of a property for a trademark or copyright.  These costs are capitalized in the year incurred if the Company has executed a contract or is negotiating a revenue generating opportunity for the property.  If the property derives
 
8

 
( 4 )
Summary of significant accounting policies (continued)

 
a revenue stream that is estimable, the capitalized costs associated with the property are expensed as revenue is recognized.

If the Company determines there is no determinable market for a property, it is deemed impaired and is written off.

 
Purchased intangible assets and long-lived assets – Intangible assets are capitalized at acquisition costs and intangible assets with definite lives are amortized on the straight-line basis.  The Company periodically reviews the carrying amounts of intangible assets and property in conformance with the Statement of Financial Accounting Standards No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets (SFAS 144).  Under SFAS 144, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, the impairment charge to be recognized is measured by the excess of the carrying amount over the fair value of the asset.

 
Advertising costs - Advertising costs are expensed the later of when incurred or when the advertisement is first run.  For the three months ended March 31, 2008 and 2007 advertising expenses were $42,189 and $104,998, respectively.

 
Research and development - Research and development costs, primarily character development costs and design not associated with an identifiable revenue opportunity, are
charged to operations as incurred.  For the three months ended March 31, 2008 and 2007 research and development expenses were $212,553 and $276,927, respectively.

Income taxes – From inception thru September 14, 2006 the Company operated as a limited liability company and elected to be taxed similar to a partnership.  Accordingly, each member was responsible for reporting its  respective  share  of  the  Company’s  net income  or  loss  for  Federal  and California income tax purposes and the Company did not pay Federal income tax.  From September 15, 2006 forward the Company has accounted for income taxes using the liability method, whereby deferred tax assets and liability account balances are determined based on differences between financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse.  The Company was subject to an annual minimum tax of $800 and a fee based on gross receipts in California from inception through September 14, 2006.
 
9

 
Net income/(loss) per share – In accordance with SFAS No. 128 “Earnings Per Share”, basic income per share is computed by dividing net income (loss) available to common stockholders by the weighted average number of shares of common stock outstanding during the periods, excluding shares subject to repurchase or forfeiture.  Diluted income per share increases the shares outstanding for the assumption of the vesting of restricted stock and the exercise of dilutive stock options and warrants, using the treasure stock method, unless the effect is anti-dilutive.

Recent accounting pronouncements – In July 2006, the FASB issued Interpretation No. 48, “Accounting for Uncertainly in Income Taxes” (“FIN 48”).  FIN 48 applies to all tax positions related to income taxes subject to SFAS 109, “Accounting for Income Taxes”.  Under FIN 48 a company would recognize the benefit from a tax position only if it is more-likely-than-not that the position would be sustained upon audit based solely on the technical merits of the tax position.  FIN 48 clarifies how a company would measure the income tax benefits from the tax positions that are recognized, provides guidance as to the timing of the de-recognition of previously recognized tax benefits and describes the methods for classifying and disclosing the liabilities within the financial statements for any unrecognized tax benefits.  FIN 48 also addresses when a company should record interest and penalties related to tax positions and how the interest and penalties may be classified within the income statement and presented in the balance sheet.  FIN 48 is effective for fiscal years beginning after December 15, 2006.  For Platinum, FIN 48 will be effective for the first quarter of fiscal 2007.

In December 2007, the FASB issued SFAS 160, Noncontrolling Interests in Consolidated Financial Statements.  This statement applies to all entities that prepare consolidated financial statements, except not-for-profit organizations, and amends Accounting Research Bulletin (“ARB”) 51 to establish accounting and reporting standards for the noncontrolling interest in a subsidiary and for the decon-solidation of a subsidiary.  It also amends certain of ARB 51’s consolidation procedures for consistency with the requirements of SFAS No. 141 (revised 2007).  This statement will be effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008, or the Company’s fiscal year beginning January 1, 2009.  Earlier adoption is prohibited.  The Company currently is unable to determine what impact the future application of this pronouncement may have on our financial statements.

 
In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities – Including an Amendment of FASB Statement No. 115.  This statement permits entities to choose to measure many financial instruments and certain other items at fair value.  Most of the provisions of SFAS No.159 apply only to entities that elect the fair value option.  However, the amendment to SFAS No. 115 Accounting for Certain Investments in Debt and Equity Securities applies to all entities with available-for-sale and trading securities.  SFAS No. 159 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007.  The Company adopted SFAS No. 159 on January 1, 2008, resulting in no financial statement impact.
 
10

 
In September 2006, the FASB issued SFAS Statement No. 158, Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans.   This new standard will require employers to fully recognize the obligations associated with single-employer defined benefit pension, retiree healthcare and other postretirement plans in their financial statements.  The Company adopted SFAS No. 158 on December 31, 2007, resulting in no financial statement impact since the Company currently does not sponsor the defined benefit pension or postretirement plans within the scope of the standard.

 
In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements.  SFAS No. 157  defines fair value, establishes a framework for measuring fair value, and requires enhanced disclosures about fair value measurements.  SFAS No. 157 requires companies to disclose the fair value of their financial instruments according to a fair value hierarchy as defined in the standard.  Additionally, companies are required to provide enhanced disclosure regarding financial instruments in one of the categories, including a reconciliation of the beginning and ending balances separately for each major category of assets and liabilities.  In February 2008, the FASB issued FASB Staff Position (FSP) No. FAS 157-2, which delays by one year the effective date of SFAS No. 157 for certain types of non-financial assets and non-financial liabilities.  As a result, SFAS No. 157 will be effective for financial statements issued for fiscal years beginning after November 15, 2007, or the company’s fiscal year beginning January 1, 2008, for financial assets and liabilities carried at fair value on a recurring basis, and on January 1, 2009, for non-recurring non-financial assets and liabilities that are recognized or disclosed at fair value.  The Company adopted SFAS No. 157 on January 1, 2008, for financial assets and liabilities carried at fair value on a recurring basis, with no material impact on its financial statements.  The Company is currently unable to determine what impact the application of SFAS No. 157 on January 1, 2009, for non-recurring non-financial assets and liabilities that are recognized or disclosed at fair value, will have on its financial statements.

 
In March 2006, the FASB issued SFAS No. 156, Accounting for Servicing of Financial Assets.  This statement amends SFAS 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities,  a replacement of FASB Statement 125, or SFAS 140, regarding (1) the circumstances under which a servicing asset or servicing liability must be recognized (2) the initial and subsequent measurement of recognized servicing assets and liabilities, and (3) information required to be disclosed relating to servicing assets and liabilities.  The Company adopted this standard on January 1, 2007, with no impact on its consolidated financial statements.

In February 2006, the FASB issued SFAS No. 155, Accounting for Certain Hybrid Financial Instruments, or SFAS 155.   This statement amends SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities, to narrow the scope exception for interest-only and principal-only strips on debt instruments to include only such strips representing rights to receive a specified portion of the contractual interest or principal cash flows.  SFAS 155 also amends SFAS 140 to allow qualifying special-purpose entities to hold a passive derivative financial instrument pertaining to beneficial interests that itself is a derivative financial instrument.  The Company adopted this standard on January 1, 2007, with no impact on its consolidated financial statements.
 
11

 
PLATINUM STUDIOS, INC.
NOTES TO FINANCIAL STATEMENTS
March 31, 2008
(UNAUDITED)

 
 
EITF No. 07-3, Accounting for Nonrefundable Advance Payments for Goods or Services Received for Use in Future Research and Development Activities, was issued in June 2007. The EITF reached a consensus that nonrefundable payments for goods and services that will be used or rendered for future research and development activities should be deferred and capitalized.  Such amounts should be recognized as an expense as the related goods are delivered and the related services are performed.  Entities should continue to evaluate whether they expect the goods to be delivered or services to be  rendered.  If the entity does not expect the goods to be delivered or services to be rendered, the capitalized advance payment should be charged to expense.  This pronouncement is effective for financial statements issued for fiscal years beginning after December 15, 2007 (the Company’s fiscal year beginning January 1, 2008) and interim periods within those fiscal years.  Earlier application is not permitted.  Entities are required to report the effects of applying this pronouncement prospectively for new contracts entered into on or after the effective date of this pronouncement.  The Company currently is not a party to research and development arrangements that include nonrefundable advance payments.
 
( 5 )
Inventory

 
Inventory is stated at the lower of cost (computed on a first-in, first-out basis) or market. The inventory consists of finished goods purchase for resale.

 
   
March 31, 2008 (Unaudited)
   
December 31, 2007
 
             
Kiss merchandise
    54,823       59,528  
                 
    $ 54,823     $ 59,528  

 
For the three months ended March 31, 2008 and the year ended December 31, 2007 the Company recorded no inventory impairment or inventory reserve expense.

( 6 )
Property and equipment

 
Property and equipment are recorded at cost. The cost of repairs and maintenance are expensed when incurred, while expenditures refurbishments and improvements that significantly add to the productive capacity or extend the useful life of an asset are capitalized.  Upon asset retirement or disposal, any resulting gain or loss is included in the results of operations.
 
12

 
   
March 31, 2008 (Unaudited)
   
December 31, 2007
 
Property and equipment, cost:
           
Office equipment
  $ 13,207     $ 10,804  
Furniture and fixtures
    118,140       118,140  
Computer equipment
    158,291       151,220  
Software
    91,292       91,292  
Leasehold improvements
    20,557       20,557  
 
    401,487       392,013  
Less accumulated depreciation
 
  (156,397 )     (134,883 )
 
 
 
           
Net property and equipment
  $ 245,090     $ 257,130  

( 7 )         Due to related party
   
March 31, 2008 (Unaudited)
   
December 31, 2007
 
             
B.Altounian - Consulting prior to employment
    193,079       193,079  
                 
    $ 193,079     $ 193,079  
 
( 8 )         Short-term and long-term debt
 
Short-term debt
 
March 31, 2008 (Unaudited)
   
December 31, 2007
 
             
Loan payable to member - uncollateralized; payable in monthly installments of interest only at variable interest rates. At  March 31, 2008 and December 31, 2007 , the interest rates were 5.15% and 7.15%, respectively.  Due upon demand
  $ 735,874     $ 740,011  
Loan payable to 3rd party - uncollateralized; payable in annual installments of interest only at 6%. Due upon demand
    17,938       17,676  

 
13

 
 
( 8 )         Short-term and long-term debt (continued)


Short-term debt
 
March 31, 2008 (Unaudited)
   
December 31, 2007
 
Loan payable to member - uncollateralized; payable in monthly installments of interest only at 5%. Due upon demand.
    128,535       160,964  
Loan payable to member - uncollateralized; payable in monthly installments of principal and interest at varying rates. The rate at March 31, 2008 and December 31, 2007 was 3.99%. Due upon demand.
    122,660       120,570  
Loan payable to member - uncollateralized; payable in monthly installments of principal and interest at varying rates. The rate at March 31, 2008 and December 31, 2007 was 15.99% and 17.49%, respectively. Due upon demand.
    15,496       15,917  
Loan payable to member - uncollateralized; interest only at 5%. Due upon demand.
    11,152       10,000  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 5%. Payable on demand.
    510       510  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due April, 2008.
    109,279       213,315  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 18%. Due April, 2008.
    28,695       27,573  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 18%. Due April, 2008.
    114,778       110,290  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due June, 2008.
    109,649       106,658  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due June, 2008.
    27,445       26,697  

 
14

 

( 8 )         Short-term and long-term debt (continued)
Short-term debt
 
March 31, 2008 (Unaudited)
   
December 31, 2007
 
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due June, 2008.
    27,421       26,673  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due May, 2008.
    55,630       54,149  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due June, 2008.
    16,482       16,033  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due May, 2008.
    72,078       109,195  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due May, 2008.
    27,503       26,755  
Loan payable to shareholder - uncollateralized; payable in monthly installments of interest only at 12%. Due June, 2008.
    109,912       106,922  
Loan payable to bank - uncollateralized; payable in monthly installments of interest only at 9%. Due April, 2008.
    150,000       -  
Total short-term debt
  $ 1,881,037     $ 1,889,908  
                 
Long-term debt
               
                 
Loan payable to member - uncollateralized; payable in monthly installments of interest only at variable interest rates. At March 31, 2008 and December 31, 2007, the interest rates were 7.151% and 7.487%, respectively.  Monthly payments of principal and interest begin  on July 1, 2009; final payment due June 1, 2034.
    1,293,989       1,293,989  
                 
Loan payable to member - uncollateralized; principal includes interest accrued at variable interest rates.  At March 31, 2008 and December 31, 2007 the interest rate was 5.0%. The loans are due June 30, 2010.
    1,257,274       1,237,475  
                 
Total long-term debt
  $ 2,551,263     $ 2,531,464  
                 
Total short-term and long-term debt
  $ 4,432,300     $ 4,421,372  

 
15

 
 
( 8 )         Short-term and long-term debt (continued)
 
The following summarizes future cash payment obligations:
Years Ending December 31,
     
      -  
2008
    1,881,037  
2009
    8,699  
2010
    1,275,708  
2011
    19,907  
2012
    21,496  
Thereafter
    1,225,453  
         
Total short-term and long-term debt obligations
    4,432,300  

( 9 )         Operating and capital leases

 
The Company has entered into operating leases having expiration dates through 2011 for real estate and various equipment needs, including office facilities, computers, office equipment and a vehicle.

On July 10, 2006, the Company entered into an operating agreement for the lease of real property located in Los Angeles, California.  The agreement has a five year term, commencing September 1, 2006 and ending August 31, 2011.

The Company has various non-cancelable leases for computers, software, and furniture, at a cost of $273,150 at March 31, 2008 and December 31, 2007. The capital leases are secured by the assets which cannot be freely sold until the maturity date of the lease. Accumulated amortization for equipment under capital lease totaled $96,880 and $81,454 at March 31, 2008 and December 31, 2007, respectively.

16

 
( 9 )         Operating and capital leases (continued)
 

Years Ending December 31,
 
Capital Leases
 
2008
  $ 94,303  
2009
    58,060  
2010
    37,947  
2011
    24,705  
Thereafter
    -  
 
       
Total minimum obligations
    215,015  
         
Less amounts representing interest
    35,338  
         
Present value of net minimum obligations
    179,677  
Less current portion
    73,282  
         
Long-term portion
  $ 106,395  
         
         
         
Years Ending December 31,
 
Operating Leases
 
2008
  $ 427,945  
2009
    430,761  
2010
    442,815  
2011
    302,855  
Thereafter
    -  
 
       
Total minimum obligations
  $ 1,604,376  
 
( 10 )
Commitments

During 2004, the Company entered into an agreement with Top Cow Productions, Inc. to acquire certain rights in and to certain comic books, related characters, storylines and intellectual property (the properties). The current agreement period expires on June 30, 2010.  The Company has the right to extend the agreement for an additional twelve month period for an additional $350,000 and has pre-paid $75,000 toward this extended period.  If the Company enters into production on a particular property, additional fees based on a percentage of the adjusted gross revenue resulting from the production, as defined in the agreement, will be due to the owner.  The agreement is collateralized by a security interest in and to all rights licensed or granted to the Company under this agreement including the right to receive revenue.  The current agreement period cost of $350,000 is included in Other Assets on the balance sheet and is being amortized on a straight-line basis beginning in 2006 when the rights became available for exploitation.

17


( 11 )
Related party transactions

 
The Company has an exclusive option to enter licensing/acquisition of rights agreements for individual characters, subject to existing third party rights, within the RIP Awesome Library of RIP Media, Inc., a related entity in which Scott Rosenberg is a majority shareholder. The Company did not exercise this right during the years ended December 31, 2007 and 2006.  Scott Mitchell Rosenberg also provides production consulting services to the Company’s customers (production companies) through Scott Mitchell Rosenberg Productions (another related entity) wholly owned by Scott Mitchell Rosenberg. At the time the Company enters into a purchase agreement with a production company, a separate contract may be entered into between the related entity and the production company. In addition, consulting services regarding development of characters and storylines may also be provided to the Company by this related entity.  Revenue would be paid directly to the related entity by the production company.

( 12 )       Stockholders equity

As of May 1, 2006, the Company issued a five percent (5.0%) ownership interest in Platinum Studios, LLC to Brian Altounian in consideration of a capital contribution in the amount of $500,000.

On September 14, 2006, Scott Mitchell Rosenberg converted $5,731,057 in outstanding principal and interest as a capital contribution in Platinum Studios, LLC in fulfillment of commitments made to the Company prior to the issuance to Brian Altounian.

Platinum Studios LLC filed Articles of Incorporation with the Secretary of the State of California on September 15, 2006, by which Platinum Studios, LLC converted from a California limited liability company into Platinum Studios, Inc., a California corporation.  On September 15, 2006, 135,000,000 common shares were issued for conversion of LLC interests as all members of the limited liability company became shareholders of the corporation, maintaining their same percentage ownership, with no additional contribution required by any of the members to the corporation.

A Private Placement Memorandum was issued on October 12, 2006, offering up to 50,000,000 shares of common stock, $0.0001 par value per share, for sale to Accredited Investors (as defined in the memorandum), at a price of $0.10 per share on a “best efforts” basis, for a total offering price to investors of $5,000,000.  The proceeds of the offering are expected to be used for property acquisitions, marketing and general and administrative expenses.  The offering was closed on April 30, 2007 with the Company having sold 49,047,250 shares resulting in proceeds of $4,904,725 and net proceeds of $4,682,207 after related costs.

On July 1, 2007, the Board of Directors approved the cancellation/conversion of $1,720,857 in debt due to Scott Mitchell Rosenberg consisting of $1,625,000 in principal and $95,857 of accrued interest through conversion of the debt into 17,208,575 shares of common stock of the Company valued at $0.10 per share.  In addition, Mr. Rosenberg received a warrant to purchase 2,437,500 additional shares of common stock for his agreement to accept this offer from the Company rather than demanding repayment of the debt amount. As an incentive to convert the outstanding debt obligation, warrants were issued to the debt-holder, Charlotte Rosenberg.  Based on the Black-Scholes method of valuation, $195,507 of interest expense was recorded as the fair value of the warrants issued as part of this debt conversion.
 
18

 
 ( 12 )      Stockholders equity (continued)
 
Effective July 12, 2007, the Company obtained board approval of an incentive plan under which equity incentives would be granted to officers, employees, non-employee directors and consultants of the Company.  The board further resolved for 45,000,000 shares of the Company’s common stock, $0.0001 par value, be reserved for issuance in accordance with the requirements of this plan. As of March 31, 2008, the Company granted stock options to purchase up to an aggregate of 22,050,000 shares of its common stock to employees and consultants and granted 7,950,000 shares of restricted common stock to employees and consultants.

Of the stock options granted, the following were granted to executive officers

Brian Altounian    7,965,000 options
Helene Pretsky     6,000,000 options

Of the restricted stock issued, the following were issued to executive officers:

Brian Altounian    5,250,000 shares
Helene Pretsky     2,000,000 shares

( 13 )       Common Stock Purchase Warrants

Warrants outstanding at March 31, 2008 are summarized as follows:
 
     
Oustanding
   
Exerciseable
 
Range of Exercise Prices
   
Number Oustanding
   
Weighted Average Remaining Contractual Life
   
Weighted Average Exercise Price
   
Number Exerciseable
   
Weighted Average Exercise Price
 
                                 
Warrants                                
                                 
$ 0.10       2,896,100       4.34     $ 0.10       2,896,100     $ 0.10  
$ 0.10       2,896,100       4.34     $ 0.10       2,896,100     $ 0.10  
 
As of March 31, 2008, no warrants have been exercised.

19

 
( 14 )       Stock Options
 
The Company has an Employee Stock Option Plan.  Under this Plan, the Board of Directors may issue incentive and non-qualified stock options to employees of the Company. Options granted under this Plan, options are granted at the fair market value at the date of grant, and vest in accordance with a vesting schedule determined by the Company’s Board of Directors, usually immediately or over a three-year period with one-third vested on the grant date and in three equal annual installments vesting on each anniversary date thereafter.  As of March 31, 2008, 22,950,000 shares were available for future grants under the Employee Stock Option Plan.  The Company settles stock option exercises with newly issued common shares.  The following is a summary of stock option activity (in thousands, except per share data):

   
Three months ended March 31, 2008
   
Shares
 
Weighted 
Average 
Exercise 
Price
Outstanding—beginning of year
   
 —
    $
 
Granted at fair value
   
22,050
     
0.10
 
Exercised
   
 —
     
 
Canceled/forfeited
   
     
 
Outstanding—end of quarter
   
22,050
     
    0.10
 
Options exercisable at quarter-end
   
19,906
    $
0.10
 
 
The following table summarizes information about stock options as of March  31, 2008 (in thousands, except per share data):
 
   
Options Outstanding
 
Options Exercisable
   
Range of Exercise Prices
     
Shares
 
Weighted 
Average 
Exercise 
Price
 
Weighted 
Average 
Remaining 
Contract 
Life
 
Aggregate 
Intrinsic 
Value
 
Shares
 
Weighted 
Average 
Exercise 
Price
 
Weighted 
Average 
Remaining 
Contract 
Life
 
Aggregate 
Intrinsic 
Value
   
$0.0-$0.10
   
22,050
     
$  0.10
     
2.75
     
$882
     
19,906
     
$  0.10
     
2.75
     
$788
   

 
Total unrecognized compensation costs related to non-vested awards was approximately $271,158 as of March 31, 2008.  These non-vested awards are expected to be exercised over the weighted average period of 2.75 years.
 
 
The aggregate intrinsic value in the table above represents the total pretax intrinsic value, based on the Company’s average stock price of $0.14 during the three months ended March 31, 2008, which would have been received by the option holders had all option holders exercised their options as of that date.  Based on the average stock price during the three months ended March 31, 2008, there were 19,906,250 of in-the-money options exercisable as of March 31, 2008.
 
22,050,000 options were granted and 19,906,250 shares vested during the three months ended March 31, 2008.

20


( 15 )       Income taxes

As discussed in Note 4 regarding income taxes, the Company operated as a Limited Liability Company taxed as a partnership prior to September 15, 2006. As of September 15, 2006, the Company is taxed as a corporation. Deferred taxes are provided on a liability method whereby deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carryforwards and deferred tax liabilities are recognized for deductible temporary differences and operating loss and tax credit carryforwards and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax basis. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in the tax laws and rates on the date of enactment.

The Company or one of its subsidiaries files income tax returns in the U.S. federal jurisdiction, and the state of California.  With few exceptions, the Company is no longer subject to U.S. federal, state and local, or non-U.S. income tax examinations by tax authorities for years before 2006.

The Company adopted the provisions of FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes, on January 1, 2007. Included in the balance at March 31, 2008 and December 31, 2007, are no tax positions for which the ultimate deductibility is highly certain but for which there is uncertainty about the timing of such deductibility.

The Company has not filed a tax return for the years ended December 31, 2007 and 2006.

Minimum state tax payments have accrued in states for which the company has operated since 2006.  Upon filing all amounts paid will be subject to penalties and interest according to the state tax jurisdiction.  The statue of limitations remains open on all years from 2006 going forward.  The statute will not begin to run until the Company files the tax return.  Once the returns have been filed the IRS will have three years to examine and adjust the amounts reported.

The Company operates at a loss and will only be liable for minimum state tax payments once a return is filed.  No unrecognized liability will be added to The Company’s balance sheet for the un-filed returns as the amounts reported are an immaterial amount.

The Company’s policy is to recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses.

Deferred tax assets and liabilities are adjusted for the effects of changes in the tax laws and rates on the date of enactment.

21

 
( 16 )       Subsequent events


On April 3, 2008, the Company paid in full a bank promissory note of $150,000.

On April 9, 2008, Villard Books, an imprint of Ballantine Books at the Random House Publishing Group, announced that it will publish a graphic novel based on the Company’s "Unique" series. Platinum Studios is currently partnered with Walt Disney Pictures to develop "Unique" into a full-length feature film, while the graphic novel was recently named a finalist in ForeWord Magazine's 2007 Book of the Year Awards.

On April 16, 2008, DreamWorks Studios optioned the rights to make a feature film from the Company’s comic book property "Atlantis Rising," Alex Kurtzman and Roberto Orci, who brought the project to DreamWorks Studios, will produce through their DreamWorks based company. Platinum Studios' Chairman and CEO, Scott Mitchell Rosenberg, will also produce. The Greenberg Group CEO and former Universal Pictures senior executive Randy Greenberg will executive produce and Platinum Studios Rich Marincic will co-produce. Created by Scott Mitchell Rosenberg, "Atlantis Rising" is a five-part mini series first published by Platinum Studios Comics in November of 2007. The fifth and final installment in the series was released in late April 2008.

On May 8, 2008 the Company and Hyde Park Entertainment Group, an entertainment company which produces, finances and distributes motion pictures around the world, announced an agreement for the co-production of the motion picture "Dead of Night" based on the best-selling Italian comic book series, 'Dylan Dog' created by Tiziano Sclavi. Published since 1986 by Sergio Bonelli Editore, the comic series has sold more than 56 million units worldwide and has been translated into 17 languages. The companies' goal is for Dylan Dog to become a franchise with multiple pictures. Brandon Routh, ('Superman Returns'), is set to star as 'Dylan' - a private investigator who is drawn into the world of the undead. Kevin Munroe, whose 2007 re-imagining of 'Teenage Mutant Ninja Turtles' resurrected the billion dollar franchise, will direct a script by Joshua Oppenheimer and Thomas Dean Donnelly ('Sahara' and 'Conan The Barbarian'). Hyde Park chairman and CEO, Amritraj will produce alongside Platinum Studios' chairman and CEO, Scott Mitchell Rosenberg, who brought the billon dollar "Men In Black" franchise to Sony. Platinum Studios' Rich Marincic will co-produce and Hyde Park's Patrick Aiello will executive produce. Former Universal Pictures senior executive Randy Greenberg of the Greenberg Group, who helped negotiate the deal with Platinum Studio's General Counsel Helene Pretsky, will executive produce. SAF Comics president, Ervin Rustemagic, will also executive produce.

On May 9, 2008 the Company obtained a $50,000 line of credit with City National Bank. The line of credit bears interest at the rate of City National Bank’s prime rate plus 2.5%.

On May 12, 2008, the Company announced a deal to co-produce a feature film based on the action fantasy thriller "Witchblade" with Top Cow Productions, an entertainment company specializing in building intellectual properties through comic book and graphic novel publication, and Arclight Films, one of the leading international film sales companies. The 'Witchblade' comic book has been published in more than 21 languages and distributed in over 55 countries. The notable success of the comic book led to the highly rated made-for-TV movie in 2000, which spawned a weekly series that ran for two seasons on TNT. The property has been licensed all over the world into magnets, trading cards, posters, lithographs, skateboards, collectible masks, lunch pails, role playing games, collectible Halloween masks, soundtracks, novelizations, die cast cars, Digital DVD comics, statues, Christmas ornaments and multiple toy lines. Hamilton, Nigel Odell, head of Arclight's production operations, Platinum Studios' CEO Scott Mitchell Rosenberg and Steve Squillante of Havenwood Media are set to produce. Top Cow's CEO Marc Silvestri and President Matt Hawkins would serve as executive producers as would Platinum Studios' Rich Marincic. Former Universal Pictures senior executive Randy Greenberg of the Greenberg Group, who helped negotiate the deal with Platinum Studios General Counsel, Helene Pretsky, would also executive produce. It is anticipated that the film will be shot on location in Australia.

For the period from April 1, 2008 to May 9, 2008, the Company issued an additional 2,446,667 shares for proceeds of $367,000. The proceeds are expected to be used for property acquisitions, marketing and general and administrative expenses.

 
22

 

ITEM 2:  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
FORWARD-LOOKING STATEMENTS

Some of the information in this prospectus contains forward-looking statements that involve substantial risks and uncertainties. You can identify these statements by forward-looking words such as "may," "expect," "anticipate," "believe," "estimate" and "continue," or similar words. You should read statements that contain these words carefully because they:
 
·
discuss our future expectations;
 ·
contain projections of our future results of operations or of our financial condition; and
 ·
state other "forward-looking" information.
 
We believe it is important to communicate our expectations. However, there may be events in the future that we are not able to accurately predict or over which we have no control. Our actual results and the timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under "Risk Factors," "Business" and elsewhere in this prospectus. See "Risk Factors."

GENERAL

We are a comics-based entertainment company.  We own the rights to a library of over 5,600 of comic book characters, which we adapt and produce for film, television and all other media. Our library contains characters in a full range of genre and styles.  With deals in place with film studios and media players, our management believes we are positioned to become a leader in the creation of new content across all media.  

We are focused on adding titles and expanding our library with the primary goal of creating new franchise properties and characters.  In addition to in-house development and further acquisitions, we are developing content with professionals outside the realm of comic books.  We have teamed up with screenwriters, producers, directors, movie stars, and novelists to develop entertainment content and potential new franchise properties.  We believe our core brand offers a broader range of storylines and genres than the traditional superhero-centric genre.  Management believes this approach is maintained with Hollywood in mind, as the storylines offer the film industry fresh, high-concept brandable content as a complimentary alternative to traditional super hero storylines.

Over the next several years, we are working to become the leading independent comic book commercialization producer for the entertainment industry across all platforms including film, television, direct-to-home, publishing, and digital media, creating merchandising vehicles through all retail product lines.  Our management believes this will allow us to maximize the potential and value of our owned content creator relationships and acquisitions, story development and character/franchise brand-building capabilities while keeping required capital investment relatively low.

We derive revenues from a number of sources in each of the following areas:  Print Publishing, Digital Publishing, Filmed Entertainment, and Merchandise/Licensing.
 
Set forth below is a discussion of the financial condition and results of operations of Platinum Studios, Inc. (the “Company”, “we”, “us,” and “our”) for the three months ended March 31, 2008 and 2007.  The following discussion should be read in conjunction with the information set forth in the consolidated financial statements and the related notes thereto appearing elsewhere in this report.
 
23

 
RESULTS OF OPERATIONS - QUARTER ENDED MARCH 31, 2008 COMPARED TO THE QUARTER ENDED MARCH 31, 2007

NET REVENUE (UNAUDITED)

Net revenue for the three months ended March 31, 2008 was $179,382 compared to $1,037,829 for the three months ended March 31, 2007. The decreased net revenue was primarily attributable to option fee revenue of $100,000 for the three months ended March 31, 2008 compared to $1,000,000 for the same period in 2007. Currently the Company derives most of its revenue from options to purchase rights, the purchase of rights to properties and first look deals. This type of revenue can vary significantly between quarters and years. The company anticipates additional option fee revenue during 2008.

EXPENSES (UNAUDITED)

Cost of revenues

For the three months ended March 31, 2008 cost of revenues was $67,573 compared to $35,411 for the three months ended March 31, 2007. The increase is primarily due to higher printing costs per unit for comic books combined with increased comic book sales.

Operating expenses

Operating expenses decreased $123,784 or 10% for the three months ended March 31, 2008 to $1,082,628, as compared to $1,206,412 for the three months ended March 31, 2007. The decrease was due to decreases in advertising costs and accounting fees.

Research and development

Research and development costs decreased $64,374 or 23% for the three months ended March 31, 2008 to $212,553, as compared to $276,927 for the three months ended March 31, 2007. The decrease was primarily due to decreased artwork expense partially offset by increased salary expense.
 
Stock option expense

Stock option expense for the three months ended March 31, 2008 was $3,376,692 compared to $0 for the same period in 2007. This expense was due to the granting of options as part of the employee incentive plan. The majority of these options vested at the time of the grant, resulting in a significant non-cash expense for the quarter. The Company does not anticipate additional expense of this magnitude in future quarters.

Depreciation and amortization

For the three months ended March 31, 2008 depreciation and amortization was $44,339 compared to $38,488 for the three months ended March 31, 2007. The increase is due to addition capital leases for computer equipment.

As a result of the foregoing, the net loss increased by $4,062,386 for the three months ended March 31, 2008, to $4,659,597, as compared to $597,211 for the same period in 2007.
 
24


LIQUIDITY AND CAPITAL RESOURCES (UNAUDITED)

Net cash used in operations during the three months ended March 31, 2008 was $947,292, primarily due to the net loss of the company.

Net cash used by investing activities was $2,403 for the three months ended March 31, 2008.

Net cash provided by financing activities was $1,095,777 for the three months ended March 31, 2008, primarily attributed to capital contributions in exchange for common stock.

At March 31, 2008 the Company had cash balances of $150,527. The Company will issue additional equity and may consider debt financing to fund future growth opportunities and support operations. Although the Company believes its unique intellectual content offers the opportunity for significantly improved operating results in future quarters, no assurance can be given that the Company will operate on a profitable basis in 2008, or ever, as such performance is subject to numerous variables and uncertainties, many of which are out of the Company’s control.
 
MARKET RISKS
 
We conduct our operations in primary functional currencies: the United States dollar, the British pound and the Australian dollar. Historically, neither fluctuations in foreign exchange rates nor changes in foreign economic conditions have had a significant impact on our financial condition or results of operations. We currently do not hedge any of our foreign currency exposures and are therefore subject to the risk of exchange rate fluctuations. We invoice our international customers primarily in U.S. dollars, except in the United Kingdom and Australia, where we invoice our customers primarily in British pounds and Australian dollars, respectively. In the future we anticipate billing certain European customers in Euros, though we have not done so to date.
 
We are exposed to foreign exchange rate fluctuations as the financial results of foreign subsidiaries are translated into U.S. dollars in consolidation and as our foreign currency consumer receipts are converted into U.S. dollars. Our exposure to foreign exchange rate fluctuations also arises from payables and receivables to and from our foreign subsidiaries, vendors and customers. Foreign exchange rate fluctuations did not have a material impact on our financial results in the three months ended March 31, 2008 or in the years ended December 31, 2007, 2006 and 2005.
 
Financial instruments which potentially subject us to concentrations of credit risk consist principally of cash and cash equivalents and trade accounts receivable. We place our cash and cash equivalents with high credit quality institutions to limit credit exposure. We believe no significant concentration of credit risk exists with respect to these investments.
 
Concentrations of credit risk with respect to trade accounts receivable are limited due to the wide variety of customers who are dispersed across many geographic regions.
 
GOING CONCERN

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  The Company has incurred significant losses which have resulted in an accumulated deficit of $14,125,192 as of March 31, 2008.  The Company plans to seek additional financing in order to execute its business plan, but there is no assurance the Company will be able to obtain such financing on terms favorable to the Company or at all.  These items raise substantial doubt about the Company’s ability to continue as a going concern.  The accompanying financial statements do not include any adjustments to reflect the possible future effects related to recovery and classification of assets, or the amounts and classifications of liabilities that might result from the outcome of this uncertainty.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off balance sheet arrangements that are reasonably likely to have a current or future effect on our financial condition, revenues, results of operations, liquidity or capital expenditures.
 
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CRITICAL ACCOUNTING POLICIES AND ESTIMATES

REVENUE RECOGNITION. Revenue  from  the  licensing  of  characters  and  storylines  (“the properties”) owned by the Company are recognized in accordance with guidance provided in Securities and Exchange Commission Staff Accounting Bulletin No. 104 “Revenue Recognition” (an amendment of Staff Accounting Bulletin No. 101 “Revenue Recognition”) (“SAB 104”).  Under the SAB 104 guidelines, revenue is recognized when the earnings process is complete.  This is considered to have occurred when persuasive evidence of an agreement between the customer and the Company exists, when the properties are made available to the licensee and the Company has satisfied its obligations under the agreement, when the fee is fixed or determinable and when collection is reasonably assured. The Company derives its licensing revenue primarily from options to purchase rights, the purchase of rights to properties and first look deals. For option agreements and first look deals that contain non-refundable payment obligations to us, we recognize such non-refundable payments as revenue at the inception of the agreement and receipt of payment, prior to the collection of any additional amounts due, provided all the criteria for revenue recognition under SAB 104 have been met. First look deals that have contingent components are deferred and recognized at the later of the expiration of the first look period or in accordance with the terms of the first look contract. For licenses requiring material continuing involvement or performance based obligations, by the Company, the revenue is recognized as and when such obligations are fulfilled. The Company records as deferred revenue any licensing fees collected in advance of obligations being fulfilled or if a licensee is not sufficiently creditworthy, the Company will record deferred revenue until payments are received. License agreements typically include reversion rights which allow the Company to repurchase property rights which have not been used by the studio (the buyer) in production within a specified period of time as defined in the purchase agreement.  The cost to repurchase the rights is generally based on the costs incurred by the studio to further develop the characters and story lines.

CHARACTER DEVELOPMENT COSTS. Character development costs consist primarily of costs to acquire properties from the creator, development of the property using internal or independent writers and artists, and the registration of a property for a trademark or copyright.  These costs are capitalized in the year incurred if the Company has executed a contract or is negotiating a revenue generating opportunity for the property.  If the property derives a revenue stream that is estimable, the capitalized costs associated with the property are expensed as revenue is recognized. If the Company determines there is no determinable market for a property, it is deemed impaired and is written off.

PURCHASED INTANGIBLE ASSETS AND LONG-LIVED ASSETS. Intangible assets are capitalized at acquisition costs and intangible assets with definite lives are amortized on the straight-line basis.  The Company periodically reviews the carrying amounts of intangible assets and property in conformance with the Statement of Financial Accounting Standards No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets (SFAS 144).  Under SFAS 144, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, the impairment charge to be recognized is measured by the excess of the carrying amount over the fair value of the asset.

ADVERTISING COSTS. Advertising costs are expensed the later of when incurred or when the advertisement is first run.  For the three months ended March 31, 2008 and 2007 advertising expenses were $42,189 and $104,998, respectively.

RESEARCH AND DEVELOPMENT. Research and development costs, primarily character development costs and design not associated with an identifiable revenue opportunity, are charged to operations as incurred.  For the three months ended March 31, 2008 and 2007 research and development expenses were $212,553 and $276,927, respectively.
 
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INCOME TAXES. From inception thru September 14, 2006 the Company operated as a limited liability company and elected to be taxed similar to a partnership.  Accordingly, each member was responsible for reporting its  respective  share  of  the  Company’s  net income  or  loss  for  Federal  and California income tax purposes and the Company did not pay Federal income tax.  From September 15, 2006 forward the Company has accounted for income taxes using the liability method, whereby deferred tax assets and liability account balances are determined based on differences between financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse.  The Company was subject to an annual minimum tax of $800 and a fee based on gross receipts in California from inception through September 14, 2006.

RECENTLY ISSUED ACCOUNTING STANDARDS
 
In July 2006, the FASB issued Interpretation No. 48, “Accounting for Uncertainly in Income Taxes” (“FIN 48”).  FIN 48 applies to all tax positions related to income taxes subject to SFAS 109, “Accounting for Income Taxes”.  Under FIN 48 a company would recognize the benefit from a tax position only if it is more-likely-than-not that the position would be sustained upon audit based solely on the technical merits of the tax position.  FIN 48 clarifies how a company would measure the income tax benefits from the tax positions that are recognized, provides guidance as to the timing of the de-recognition of previously recognized tax benefits and describes the methods for classifying and disclosing the liabilities within the financial statements for any unrecognized tax benefits.  FIN 48 also addresses when a company should record interest and penalties related to tax positions and how the interest and penalties may be classified within the income statement and presented in the balance sheet.  FIN 48 is effective for fiscal years beginning after December 15, 2006.  For Platinum, FIN 48 will be effective for the first quarter of fiscal 2007.
 
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

n/a
 
ITEM 4T. CONTROLS AND PROCEDURES

As of the end of the period covered by this report, we conducted an evaluation, under the supervision and with the participation of our chief executive officer and chief financial officer of our disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Exchange Act). Based upon this evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is: (1) accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure; and (2) recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms. There was no change to our internal controls or in other factors that could affect these controls during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.



 
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ITEM 1. LEGAL PROCEEDINGS

None.
 
 
There are no material changes from the risk factors previously disclosed in the Registrant’s Form 10-K filed on March 31, 2008.
 
 
The Company has entered into Subscription Agreements with various accredited investors pursuant to which the investors subscribed to purchase a total of 7,507,772 shares of our common stock, resulting in proceeds to the company of $1,126,159.
 
The Company relied an exemption from the registration requirements of the Act for the private placement of these securities pursuant to Section 4(2) of the Act and/or Regulation D promulgated thereunder since, among other things, the transaction did not involve a public offering, the investors were accredited investors and/or qualified institutional buyers, the investors had access to information about us and their investment, the investors took the securities for investment and not resale, and we took appropriate measures to restrict the transfer of the securities.
 
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
 
None
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
None
 
ITEM 6. EXHIBITS
 
31.1*
 
Certification by Chief Executive Officer, required by Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act
 
       
31.2*
 
Certification by Interim Chief Financial Officer, required by Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act
 
       
32.1*
 
Certification by Chief Executive Officer, required by Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and Section 1350 of Chapter 63 of Title 18 of the United States Code
 
       
32.2*
 
Certification by Interim Chief Financial Officer, required by Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and Section 1350 of Chapter 63 of Title 18 of the United States Code
 
* Filed herewith

 
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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Los Angeles, State of California, on May 15, 2008.
.


     
Platinum Studios, Inc.
       
       
     
By:
 /s/ Scott Mitchell Rosenberg
 
     
Scott Mitchell Rosenberg
     
Chief Executive Officer
     
and Chairman of the Board
       
       
     
By:
 /s/ Brian Altounian
 
     
Brian Altounian
     
President, Chief Operating Officer
& Principal Financial and Accounting Officer
 



 
 
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