X0407 4 2023-06-20 0 0001643953 Purple Innovation, Inc. PRPL 0001409751 Coliseum Capital Management, LLC 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001430708 Shackelton Christopher S 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001409585 Coliseum Capital, LLC 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001356974 COLISEUM CAPITAL PARTNERS, L.P. 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001454123 Gray Adam 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001807345 Coliseum Capital Co-Invest III, L.P. 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0 Class A Common Stock ("Common Stock") 2023-06-20 4 A 0 40841 0.00 A 46855291 I See Footnotes The Common Stock was received by Adam Gray ("Gray") under the Issuer's 2017 Equity Incentive Plan in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards received for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. ("CCP"). The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) a separate account investment advisory client of CCM (the "Separate Account"). Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 35,192,565; 3,133,449; and 8,529,277 shares of Common Stock, respectively. Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, CCC III and Shackelton. Coliseum Capital Management, LLC By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact 2023-06-22 Coliseum Capital, LLC By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact 2023-06-22 Coliseum Capital Partners, L.P. By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact 2023-06-22 Coliseum Capital Co-Invest III, L.P. By: Coliseum Capital, LLC, its General Partner By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact 2023-06-22 Adam Gray By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact 2023-06-22 Christopher Shackelton By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact 2023-06-22