X0306 4 2018-05-18 0 0001643953 Purple Innovation, Inc. PRPL 0001409751 Coliseum Capital Management, LLC 105 ROWAYTON AVENUE ROWAYTON CT 06853 1 0 1 0 0001430708 Shackelton Christopher S 105 ROWAYTON AVENUE ROWAYTON CT 06853 1 0 1 0 0001409585 Coliseum Capital, LLC 105 ROWAYTON AVENUE ROWAYTON CT 06853 1 0 1 0 0001356974 COLISEUM CAPITAL PARTNERS, L.P. 105 ROWAYTON AVENUE ROWAYTON CT 06853 1 0 1 0 0001670736 Coliseum Co-Invest Debt Fund, L.P. 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001454123 Gray Adam 105 ROWAYTON AVENUE ROWAYTON CT 06853 1 0 1 0 Class A Common Stock,("Common Stock") 2018-05-18 4 P 0 317673 6.40 A 5611423 I See footnotes Common Stock 2018-05-18 4 A 0 7645 0.00 A 5619068 I See footnotes Public Warrants (right to buy) 2018-05-18 4 P 0 1200000 0.46 A 2018-05-18 2023-02-02 Common Stock 600000 1200000 I See footnotes Public Warrants (right to buy) 2018-05-21 4 P 0 771073 0.5038 A 2018-05-21 2023-02-02 Common Stock 385536 1971073 I See footnotes Public Warrants (right to buy) 2018-05-22 4 P 0 675700 0.5168 A 2018-05-22 2023-02-02 Common Stock 337850 2646773 I See footnotes Private Placement Warrants (right to buy) Common Stock 5782500 I See footnotes The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account"). Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP. Following the transactions reported herein, CCP and the Separate Account directly owned 4,075,090 and 1,543,978 shares of Common Stock, respectively. Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share. Following the transactions reported herein, CCP and the Separate Account directly owned 1,915,797 and 730,976 warrants purchased in the open market ("Public Warrants"), respectively. Per Securities Act Rules Compliance and Disclosure Interpretation 133.06, the Reporting Owners are voluntarily reporting on a separate line their holdings of the warrants received through a private placement (the "Private Placement Warrants"), which are of a different class than the Public Warrants. As previously reported on the Reporting Owners' Form 3 filed with the SEC on February 12, 2018, the Reporting Owners own 5,782,500 Private Placement Warrants, with each Private Placement Warrant providing the right to purchase one-half share of the Common Stock per Private Placement Warrant at a price of $5.75 per half share. Such Private Placement Warrants are directly held as follows: (Continued from Footnote 7) (a) 2,741,337 Private Placement Warrants by CCP; (b) 2,000,000 Private Placement Warrants by Coliseum Co-Invest Debt Fund, L.P. ("COC"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser; and (c) 1,041,163 Private Placement Warrants by the Separate Account. Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC, and Shackelton. Coliseum Capital Management, LLC, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-05-22 Coliseum Capital, LLC, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-05-22 Coliseum Capital Partners, L.P.. By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-05-22 Coliseum Co-Invest Debt Fund, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-05-22 Adam Gray, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-05-22 Christopher Shackelton, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-05-22