X0206 3 2018-02-02 0 0001643953 Purple Innovation, Inc. PRPL 0001409751 Coliseum Capital Management, LLC 105 ROWAYTON AVE ROWAYTON CT 06853 1 0 1 0 0001409585 Coliseum Capital, LLC 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001356974 COLISEUM CAPITAL PARTNERS, L.P. 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001670736 Coliseum Co-Invest Debt Fund, L.P. 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001454123 Gray Adam 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 0001430708 Shackelton Christopher S 105 ROWAYTON AVE. ROWAYTON CT 06853 1 0 1 0 Class A Common Stock, par value $0.0001 per share 5293750 I See footnotes Warrants 5.75 2018-03-04 2023-02-02 Class A Common Stock 2891249 I See footnotes These securities are directly held as follows: (a) 3,837,635 shares of Class A Common Stock, par value $0.0001 per share (the "Class A Stock"), by Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser; and (b) 1,456,115 shares of Class A Stock by a separate account investment advisory client of CCM (the "Separate Account"). Following the closing of the Issuer's business combination on February 2, 2018, Adam Gray ("Gray") was appointed as a member of the Issuer's board of directors. Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, Coliseum Co-Invest Debt Fund, L.P. ("COC"), the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein. These securities are directly held as follows: (a) 2,741,337 warrants to purchase one-half share of the Class A Stock per warrant (the "Warrants") by CCP; (b) 2,000,000 Warrants by COC, an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser; and (c) 1,041,163 Warrants by the Separate Account. Gray is a director of the the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC and Shackelton. Coliseum Capital Management, LLC, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-02-12 Coliseum Capital, LLC, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-02-12 Coliseum Capital Partners, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-02-12 Coliseum Co-Invest Debt Fund, L.P., By: Coliseum Capital, LLC, its General Partner, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-02-12 Adam Gray, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-02-12 Christopher Shackelton, By: /s/ Chivonne Cassar, Attorney-in-fact 2018-02-12