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Segment and Geographic Information
9 Months Ended
Sep. 30, 2020
Segment Reporting [Abstract]  
Segment and Geographic Information

15. SEGMENT AND GEOGRAPHIC INFORMATION

 

Operating segments are defined as components of an entity for which separate financial information is available and that is regularly reviewed by the Chief Operating Decision Maker (CODM) in deciding how to allocate resources to an individual segment and in assessing performance. The Company's CODM is its Chief Executive Officer. The Company has determined it operates in a single operating segment and has one reportable segment, as the CODM reviews financial information presented on a consolidated basis accompanied by disaggregated information about revenues by geography and type for purposes of making operating decisions, allocating resources, and evaluating financial performance. The Company does not assess the performance of individual product line on measures of profit or loss, or asset-based metrics. Therefore, the information below is presented only for revenues by geography and type.

 

Revenue by geographic location, which is based on the product shipped to location, is summarized as follows:

 

 

 

Three Months

Ended September 30

 

 

Nine Months

Ended September 30

 

 

 

2020

 

 

2019

 

 

2020

 

 

2019

 

United States

 

$

7,784

 

 

$

10,118

 

 

$

22,339

 

 

$

31,337

 

International

 

 

12,896

 

 

 

16,036

 

 

 

29,845

 

 

 

47,215

 

Total revenue

 

$

20,680

 

 

$

26,154

 

 

$

52,184

 

 

$

78,552

 

 

As of September 30, 2020, long-lived assets in the amount of $20,866 were located in the United States and $2,600 were located in foreign locations. As of December 31, 2019, long-lived assets in the amount of $23,883 were located in the United States and $3,103 were located in foreign locations.

 

Revenue by type is a key indicator for providing management with an understanding of the Company’s financial performance, which is organized into four different categories:

 

 

1.

Lease revenue - includes all system sales with typical lease terms of 36 months.

 

 

2.

System revenue – includes all systems sales with payment terms within 12 months.

 

 

3.

Product revenue – includes skincare, hair and other consumables payable upon receipt.

 

 

4.

Service revenue - includes NeoGraft® technician services, ad agency services and extended warranty sales.

 

The following table presents revenue by type:

 

 

Three Months

Ended September 30

 

 

Nine Months

Ended September 30

 

 

 

2020

 

 

2019

 

 

2020

 

 

2019

 

Lease revenue

 

$

9,431

 

 

$

16,427

 

 

$

23,709

 

 

$

48,812

 

System revenue

 

 

7,503

 

 

 

7,105

 

 

 

17,758

 

 

 

21,188

 

Product revenue

 

 

2,631

 

 

 

1,167

 

 

 

7,136

 

 

 

4,117

 

Service revenue

 

 

1,115

 

 

 

1,455

 

 

 

3,581

 

 

 

4,435

 

Total revenue

 

$

20,680

 

 

$

26,154

 

 

$

52,184

 

 

$

78,552