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Fair Value of Financial Instruments
3 Months Ended
Oct. 31, 2012
Fair Value of Financial Instruments [Text Block]
5.

Fair Value of Financial Instruments

   
 

ASC 825, Financial Instruments requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 825 prioritizes the inputs into three levels that may be used to measure fair value:

   
 

Level 1

   
 

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.

   
 

Level 2

   
 

Level 2 applies to assets or liabilities for which there are inputs other than quoted prices that are observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.

   
 

Level 3

   
 

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities.

   
 

The financial instruments consist principally of cash, accounts payable, and due to related party. The fair value of cash when applicable is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of all other financial instruments approximate their current fair values because of their nature and respective relatively short maturity dates or durations.

   
 

Assets measured at fair value on a recurring basis were presented on the Company’s balance sheet as of October 31, 2012 and July 31, 2011 as follows:


      Fair Value Measurements Using              
      Quoted Prices in     Significant                    
      Active Markets     Other     Significant              
      For Identical     Observable     Unobservable              
      Instruments     Inputs     Inputs     Balance as of     Balance as of  
      (Level 1)     (Level 2)     (Level 3)     October 31, 2012     July 31, 2012  
                       
                                 
  Assets:                              
  Cash   36,296             36,296     15,892  

The Company does not have any liabilities measured at fair value on a recurring basis presented on the Company’s balance sheet as of October 31, 2012, and July 31 2011.

Financial instruments that potentially subject the Company to a concentration of credit risk consist primarily of cash. The Company limits its exposure to credit loss by placing its cash with high credit quality financial institutions.