X0303 4 2010-04-08 0 0001080359 ALLOY INC ALOY 0001408508 Frehe Joseph D. ALLOY, INC. 151 WEST 26TH STREET, 11TH FLOOR NEW YORK NY 10001 0 1 0 0 Chief Financial Officer Common Stock 2010-04-08 4 A 0 6039 0.01 A 20441 D Common Stock 2010-04-10 4 F 0 594 8.57 D 19847 D 6,039 shares granted as Restricted Stock under the Company's Amended and Restated 2007 Employee, Director and Consultant Stock Incentive Plan. Pursuant to the Restricted Stock Agreement under which this grant was made, the Company has the right to repurchase the shares under certain circumstances, which repurchase right will lapse with respect to 2,013 shares on each of March 30, 2011, 2012 and 2013. Represents shares of restricted stock withheld by the Company in satisfaction of tax withholding obligations related to the lapsing of the Company's repurchase right with respect to previously granted shares of restricted stock. /s/ Joseph D. Frehe 2010-04-12