X0202 3 2007-07-30 0 0001080359 ALLOY INC ALOY 0001408508 Frehe Joseph D. ALLOY, INC. 151 WEST 26TH STREET, 11TH FLOOR NEW YORK NY 10001 0 1 0 0 Chief Financial Officer Common Stock 1810 D Common Stock 3370 D Stock Option (right to buy) 26.04 2000-03-20 2010-03-19 Common Stock 2500 D Stock Option (right to buy) 13.40 2000-04-21 2010-04-20 Common Stock 62 D Stock Option (right to buy) 11.20 2001-01-08 2011-01-01 Common Stock 1000 D Stock Option (right to buy) 11.88 2001-02-01 2011-01-31 Common Stock 1875 D Stock Option (right to buy) 19.08 2001-11-13 2011-11-12 Common Stock 1585 D Stock Option (right to buy) 19.08 2001-11-13 2011-11-12 Common Stock 2164 D Stock Option (right to buy) 7.04 2003-11-24 2013-11-23 Common Stock 625 D Stock Option (right to buy) 6.96 2004-05-24 2014-05-23 Common Stock 938 D Stock Option (right to buy) 7.80 2005-06-01 2015-05-31 Common Stock 938 D 2,715 shares granted as Restricted Stock under the Company?s Amended and Restated 1997 Employee, Director and Consultant Stock Option and Stock Incentive Plan. Pursuant to the Restricted Stock Agreement, under which the grant was made, the Company has the right to repurchase the shares, which repurchase right will lapse as to 905 shares on each of February 1, 2008 and February 1, 2009. 3,370 shares granted as Restricted Stock under the Company?s Amended and Restated 1997 Employee, Director and Consultant Stock Option and Stock Incentive Plan. Pursuant to the Restricted Stock Agreement, under which the grant was made, the Company has the right to repurchase the shares, which repurchase right will lapse as to 1,123 shares on each of April 2, 2008 and April 2, 2009, respectively, and as to 1,124 shares on April 2, 2010. The stock option is fully vested. 469 of the options vested on May 24, 2007 and 469 options will vest on May 24, 2008. 313 of the options vested on June 1, 2007, 312 options will vest on June 1, 2008 and 313 options will vest on June 1, 2009. /s/ Joseph D. Frehe 2007-08-01