X0303 4 2009-07-27 0 0001400400 DemandTec, Inc. DMAN 0001407712 Culhane Mark ONE CIRCLE STAR WAY SUITE 200 SAN CARLOS CA 94070 0 1 0 0 Executive Vice President & CFO Common Stock 2009-07-27 4 M 0 5000 1 A 84419 D Common Stock 2009-07-27 4 S 0 5000 8.981 D 79419 D Common Stock 2009-07-27 4 S 0 15000 8.983 D 217300 I by Trust1 Common Stock 9000 I by Trust2 Common Stock 9000 I by Trust3 Common Stock 9000 I by Trust4 Incentive Stock Option (right to buy) 1 2009-07-27 4 M 0 5000 0 D 2012-05-20 Common Stock 5000 22500 D Automatic option exercise and same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 29, 2008. Average sale price of $8.9809 consists of the following trades: 29 shares were sold at $8.85 per share, 100 at $8.89, 3 at $8.91, 201 at $8.94, 100 at $8.95, 267 at $8.96, 200 at $8.965, 200 at $8.97, 100 at $8.975, 1300 at $8.98, 900 at $8.99, 300 at $8.9925, 100 at $8.995, 1100 at $9.00 and 100 shares were sold at $9.01 per share. Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 29, 2008. Average sale price of $8.983 consists of the following trades: 100 shares were sold at $8.9075 per share, 100 at $8.91, 100 at $8.925, 200 at $8.94, 700 at $8.95, 200 at $8.9575, 700 at $8.96, 300 at $8.965, 1300 at $8.97, 100 at $8.9725, 100 at $8.975, 3277 at $8.98, 2123 at $8.99, 2000 at $8.9925, 200 at $8.995, 2900 at $9.00, 100 at $9.005, 100 at $9.01, 200 at $9.02, and 200 shares were sold at $9.03 per share. Shares held by Culhane Family Revocable Trust dated 12/16/99 Shares held by Maxwell A. R. Culhane 1999 Irrevocable Trust Shares held by Michael D. Culhane 1999 Irrevocable Trust Shares held by Monica G. Culhane 1999 Irrevocable Trust The stock option is fully vested and exercisable. By: Michael McAdam, Attorney in Fact For: Mark A. Culhane 2009-07-28