X0303 4 2010-05-01 false 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 false true false false SVP CFO Common Stock 95.193 I 401(k) Plan Common Stock 2010-05-01 4 M false 2635 0 A 25359 D Restricted Stock Units 0 2010-05-01 4 M false 2635 0 D Common Stock 2635 500 D The total amount of securities reported as indirectly owned by the reporting person includes .481 shares acquired from February 1, 2010 through March 31, 2010, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated April 1, 2010, provided by the Plan Trustee. Restricted Stock Units ("RSUs") converted to phantom stock units and deferred under the Company's Deferred Compensation Plan. The units are payable only in shares of Common Stock at the end of the deferral period. Each deferred phantom stock unit is equivalent to one share of Common Stock of The Hershey Company. RSUs awarded on May 1, 2007 of which the remaining 2,635 RSUs from that award vested on May 1, 2010. Once vested, RSUs may be: (1) settled in an equal number of shares of Common Stock; or (2) deferred under the Company's Deferred Compensation Plan. RSUs deferred as phantom shares of Common Stock are payable only in shares of Common Stock at the end of the deferral period. The reporting person has elected to defer payment of the RSU award in phantom shares of Common Stock. Each RSU represents a contingent right to receive one share of Common Stock of The Hershey Company. See Footnote (4) above. See Footnote (4) above. Humberto P. Alfonso 2010-05-04